Amazon vs Procter & Gamble: Business Model & Financial Comparison 2026
Amazon · Consumer Cyclical / Internet Retail·Procter & Gamble · Consumer Defensive / Household & Personal Products
Financial Comparison
| Metric | AMZNAmazon | PGProcter & Gamble |
|---|---|---|
| Market Cap | $2.23T | $352.59B |
| Revenue (TTM) | $716.92B | $85.26B |
| Revenue Growth | 13.6% | 1.5% |
| Gross Margin | 50.3% | 51.2% |
| Operating Margin | 10.5% | 26.3% |
| Net Margin | 10.8% | 19.3% |
| Return on Equity | 22.3% | 31.6% |
| P/E (Trailing) | 29.0x | 22.3x |
| P/E (Forward) | 22.2x | 20.6x |
| Free Cash Flow | $23.79B | $13.25B |
| Cash | $123.03B | $10.82B |
| Total Debt | $178.55B | $36.64B |
Data sourced from Yahoo Finance. Green highlights indicate better performance for that metric. Use the interactive tool for real-time data.
Business Model Comparison
Amazon
Amazon stands as the world's largest e-commerce and cloud computing company. Generating $716.92 billion in annual revenue (growing 13.6% year-over-year) and carrying a market capitalization of $2.35 trillion, the company has cemented its position as a foundational player in the global Internet Retail landscape. Under the leadership of Andy Jassy, Amazon continues to execute on a multi-year strategic vision that balances growth investment with sha…
Full Amazon analysis →Procter & Gamble
The Procter & Gamble Company stands as a leading company in Consumer Defensive. Generating $85.26 billion in annual revenue (growing 1.5% year-over-year) and carrying a market capitalization of $360.41 billion, the company has cemented its position as a foundational player in the global Household & Personal Products landscape. Under the leadership of its leadership team, The Procter & Gamble Company continues to execute on a multi-year strategic …
Full Procter & Gamble analysis →SWOT Analysis Comparison
Strengths
Amazon
- With a market capitalization of $2.35T, Amazon is one of the largest companies in its sector, providing the scale advantages of brand recognition, supplier leverage, and capital access that smaller co
- Amazon's gross margin of 50.3% is well above industry averages, reflecting pricing power, operational efficiency, or a high-value product mix. The operating margin of 10.5% demonstrates disciplined co
- Revenue grew 13.6% year-over-year to $716.92B, indicating strong demand for Amazon's products and services and outperformance relative to many industry peers.
Procter & Gamble
- With a market capitalization of $360.41B, The Procter & Gamble Company is one of the largest companies in its sector, providing the scale advantages of brand recognition, supplier leverage, and capita
- The Procter & Gamble Company's gross margin of 51.2% is well above industry averages, reflecting pricing power, operational efficiency, or a high-value product mix. The operating margin of 26.3% demon
- A return on equity of 31.6% demonstrates that The Procter & Gamble Company generates strong returns from shareholder capital, a hallmark of companies with durable competitive advantages.
Weaknesses
Amazon
- With 1,576,000 employees globally, Amazon faces inherent challenges in agility, decision-making speed, and maintaining a consistent culture across geographies — advantages that smaller, nimbler compet
- Core retail operates near breakeven — AWS and advertising subsidize the e-commerce business
- Labor costs and warehouse expansion create ongoing capital intensity
Procter & Gamble
- The Procter & Gamble Company's debt-to-equity ratio of 68.7 indicates meaningful financial leverage. Total debt stands at $36.64B against $10.82B in cash and equivalents.
- Revenue growth of 1.5% is below what growth investors typically seek, suggesting market saturation in core businesses or increasing competitive pressure.
- With 109,000 employees globally, The Procter & Gamble Company faces inherent challenges in agility, decision-making speed, and maintaining a consistent culture across geographies — advantages that sma
Opportunities
Amazon
- Amazon operates in the Internet Retail segment of the broader Consumer Cyclical sector, which represents a $28 trillion global consumer spending market. Even modest share gains in this environment tra
- Emerging markets — particularly India (1.4B people, rapidly growing middle class), Southeast Asia (700M people), and Sub-Saharan Africa — represent significant untapped addressable markets for Amazon'
- With $123.03B in cash and strong free cash flow generation, Amazon is well-positioned to pursue strategic acquisitions that expand its capabilities, customer base, or geographic reach.
Procter & Gamble
- The Procter & Gamble Company operates in the Household & Personal Products segment of the broader Consumer Defensive sector, which represents a $12 trillion global consumer staples market. Even modest
- Emerging markets — particularly India (1.4B people, rapidly growing middle class), Southeast Asia (700M people), and Sub-Saharan Africa — represent significant untapped addressable markets for The Pro
- With $10.82B in cash and strong free cash flow generation, The Procter & Gamble Company is well-positioned to pursue strategic acquisitions that expand its capabilities, customer base, or geographic r
Threats
Amazon
- Global economic slowdowns, inflation, or rising interest rates can reduce consumer and enterprise spending. Amazon's revenue is not fully insulated from macroeconomic cycles, and a recession scenario
- Increasing government regulation — particularly data privacy laws (GDPR, CCPA), antitrust enforcement, and trade restrictions — poses compliance costs and potential restrictions on Amazon's business m
- Competition for skilled technology, engineering, and management talent remains intense. High employee turnover or inability to attract top talent could slow innovation and execution — particularly cri
Procter & Gamble
- Global economic slowdowns, inflation, or rising interest rates can reduce consumer and enterprise spending. The Procter & Gamble Company's revenue is not fully insulated from macroeconomic cycles, and
- Increasing government regulation — particularly data privacy laws (GDPR, CCPA), antitrust enforcement, and trade restrictions — poses compliance costs and potential restrictions on The Procter & Gambl
- Competition for skilled technology, engineering, and management talent remains intense. High employee turnover or inability to attract top talent could slow innovation and execution — particularly cri
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Open Comparison ToolAmazon vs Procter & Gamble: FAQ
- Is Amazon bigger than Procter & Gamble?
- By market capitalization, Amazon is larger at $2.23T vs Procter & Gamble's $352.59B.
- Which has better profit margins — Amazon or Procter & Gamble?
- Procter & Gamble has higher net profit margins (19.3%) compared to Amazon (10.8%). Gross and operating margins are compared in the table above.
- What sectors do Amazon and Procter & Gamble operate in?
- Amazon operates in the Consumer Cyclical sector (Internet Retail). Procter & Gamble operates in the Consumer Defensive sector (Household & Personal Products).
- How does Amazon's revenue compare to Procter & Gamble's?
- Amazon generates $716.92B in annual revenue (TTM) while Procter & Gamble generates $85.26B. Amazon is the larger company by revenue as of 2026.