Amazon vs Berkshire Hathaway: Business Model & Financial Comparison 2026
Amazon · Consumer Cyclical / Internet Retail·Berkshire Hathaway · Financial Services / Insurance - Diversified
Financial Comparison
| Metric | AMZNAmazon | BRK-BBerkshire Hathaway |
|---|---|---|
| Market Cap | $2.25T | $1.06T |
| Revenue (TTM) | $716.92B | $371.44B |
| Revenue Growth | 13.6% | -0.7% |
| Gross Margin | 50.3% | 26.1% |
| Operating Margin | 10.5% | 33.0% |
| Net Margin | 10.8% | 18.0% |
| Return on Equity | 22.3% | 9.8% |
| P/E (Trailing) | 29.2x | 15.8x |
| P/E (Forward) | 22.4x | 22.7x |
| Free Cash Flow | $23.79B | $36.80B |
| Cash | $123.03B | $373.31B |
| Total Debt | $178.55B | $135.37B |
Data sourced from Yahoo Finance. Green highlights indicate better performance for that metric. Use the interactive tool for real-time data.
Business Model Comparison
Amazon
Amazon stands as the world's largest e-commerce and cloud computing company. Generating $716.92 billion in annual revenue (growing 13.6% year-over-year) and carrying a market capitalization of $2.35 trillion, the company has cemented its position as a foundational player in the global Internet Retail landscape. Under the leadership of Andy Jassy, Amazon continues to execute on a multi-year strategic vision that balances growth investment with sha…
Full Amazon analysis →Berkshire Hathaway
Berkshire Hathaway Inc. stands as a leading company in Financial Services. Generating $371.44 billion in annual revenue (growing -0.7% year-over-year) and carrying a market capitalization of $1.08 trillion, the company has cemented its position as a foundational player in the global Insurance - Diversified landscape. Under the leadership of its leadership team, Berkshire Hathaway Inc. continues to execute on a multi-year strategic vision that bal…
Full Berkshire Hathaway analysis →SWOT Analysis Comparison
Strengths
Amazon
- With a market capitalization of $2.35T, Amazon is one of the largest companies in its sector, providing the scale advantages of brand recognition, supplier leverage, and capital access that smaller co
- Amazon's gross margin of 50.3% is well above industry averages, reflecting pricing power, operational efficiency, or a high-value product mix. The operating margin of 10.5% demonstrates disciplined co
- Revenue grew 13.6% year-over-year to $716.92B, indicating strong demand for Amazon's products and services and outperformance relative to many industry peers.
Berkshire Hathaway
- With a market capitalization of $1.08T, Berkshire Hathaway Inc. is one of the largest companies in its sector, providing the scale advantages of brand recognition, supplier leverage, and capital acces
- Berkshire Hathaway Inc. maintains a gross margin of 26.1% and operating margin of 33.0%, demonstrating consistent operational execution and cost discipline in a competitive market.
- Berkshire Hathaway Inc. generated $36.80B in free cash flow, providing financial flexibility to invest in growth initiatives, return capital to shareholders, or strengthen the balance sheet.
Weaknesses
Amazon
- With 1,576,000 employees globally, Amazon faces inherent challenges in agility, decision-making speed, and maintaining a consistent culture across geographies — advantages that smaller, nimbler compet
- Core retail operates near breakeven — AWS and advertising subsidize the e-commerce business
- Labor costs and warehouse expansion create ongoing capital intensity
Berkshire Hathaway
- Year-over-year revenue declined 0.7%, raising questions about demand for Berkshire Hathaway Inc.'s core offerings and requiring management to articulate a credible recovery path.
Opportunities
Amazon
- Amazon operates in the Internet Retail segment of the broader Consumer Cyclical sector, which represents a $28 trillion global consumer spending market. Even modest share gains in this environment tra
- Emerging markets — particularly India (1.4B people, rapidly growing middle class), Southeast Asia (700M people), and Sub-Saharan Africa — represent significant untapped addressable markets for Amazon'
- With $123.03B in cash and strong free cash flow generation, Amazon is well-positioned to pursue strategic acquisitions that expand its capabilities, customer base, or geographic reach.
Berkshire Hathaway
- Berkshire Hathaway Inc. operates in the Insurance - Diversified segment of the broader Financial Services sector, which represents a $26.5 trillion global financial services market by 2028. Even modes
- Emerging markets — particularly India (1.4B people, rapidly growing middle class), Southeast Asia (700M people), and Sub-Saharan Africa — represent significant untapped addressable markets for Berkshi
- With $373.31B in cash and strong free cash flow generation, Berkshire Hathaway Inc. is well-positioned to pursue strategic acquisitions that expand its capabilities, customer base, or geographic reach
Threats
Amazon
- Global economic slowdowns, inflation, or rising interest rates can reduce consumer and enterprise spending. Amazon's revenue is not fully insulated from macroeconomic cycles, and a recession scenario
- Increasing government regulation — particularly data privacy laws (GDPR, CCPA), antitrust enforcement, and trade restrictions — poses compliance costs and potential restrictions on Amazon's business m
- Competition for skilled technology, engineering, and management talent remains intense. High employee turnover or inability to attract top talent could slow innovation and execution — particularly cri
Berkshire Hathaway
- Global economic slowdowns, inflation, or rising interest rates can reduce consumer and enterprise spending. Berkshire Hathaway Inc.'s revenue is not fully insulated from macroeconomic cycles, and a re
- Increasing government regulation — particularly data privacy laws (GDPR, CCPA), antitrust enforcement, and trade restrictions — poses compliance costs and potential restrictions on Berkshire Hathaway
- Competition for skilled technology, engineering, and management talent remains intense. High employee turnover or inability to attract top talent could slow innovation and execution — particularly cri
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Open Comparison ToolAmazon vs Berkshire Hathaway: FAQ
- Is Amazon bigger than Berkshire Hathaway?
- By market capitalization, Amazon is larger at $2.25T vs Berkshire Hathaway's $1.06T.
- Which has better profit margins — Amazon or Berkshire Hathaway?
- Berkshire Hathaway has higher net profit margins (18.0%) compared to Amazon (10.8%). Gross and operating margins are compared in the table above.
- What sectors do Amazon and Berkshire Hathaway operate in?
- Amazon operates in the Consumer Cyclical sector (Internet Retail). Berkshire Hathaway operates in the Financial Services sector (Insurance - Diversified).
- How does Amazon's revenue compare to Berkshire Hathaway's?
- Amazon generates $716.92B in annual revenue (TTM) while Berkshire Hathaway generates $371.44B. Amazon is the larger company by revenue as of 2026.