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Company > Mr Price Group: Business Model, SWOT Analysis, and Competitors 2023

Mr Price Group: Business Model, SWOT Analysis, and Competitors 2023

Published: Jan 18, 2023

Inside This Article


    In this blog article, we will delve into the business model, SWOT analysis, and competitors of Mr Price Group, a renowned retail company. Understanding their business model is crucial to comprehend how they operate and achieve success in the competitive market. Additionally, conducting a SWOT analysis will give us insights into their strengths, weaknesses, opportunities, and threats. Lastly, we will explore their competitors in the industry, providing a comprehensive overview of the company's position in the market by 2023.

    What You Will Learn:

    • Who owns Mr Price Group and gain insights into the company's ownership structure.
    • Understand the mission statement of Mr Price Group and how it guides the company's operations.
    • Explore how Mr Price Group generates revenue and the key elements of their business model.
    • Discover the competitors of Mr Price Group and gain insights into their market position.
    • Conduct a SWOT analysis of Mr Price Group to understand the company's strengths, weaknesses, opportunities, and threats.

    Who owns Mr Price Group?

    Overview of Mr Price Group

    Before diving into the ownership of Mr Price Group, let's first understand what this company is all about. Mr Price Group, also known as the Mr Price Group Limited, is a South African retail company that operates in the fashion, homeware, and sportswear sectors. With its headquarters based in Durban, the company has gained significant popularity and success not only in South Africa but also in several other countries across Africa.

    Major Shareholders

    When it comes to the ownership structure of Mr Price Group, it is essential to look at the major shareholders who hold significant stakes in the company. As of the latest available information, the top shareholders of Mr Price Group include:

    1. MRP Limited: This is the largest shareholder of Mr Price Group, owning approximately 43.2% of the company's total shares. MRP Limited is an investment holding company that focuses on investments in the retail sector.

    2. Public Investment Corporation (PIC): The PIC is a South African state-owned investment manager responsible for managing public funds. They hold around 12.5% of Mr Price Group's shares, making them one of the significant stakeholders in the company.

    3. Other Institutional Investors: Apart from MRP Limited and the PIC, Mr Price Group also has a range of institutional investors who collectively hold a substantial portion of the company's shares. These include various asset management companies, pension funds, and investment firms.

    4. Individual Shareholders: While institutional investors hold a significant portion of Mr Price Group's shares, there are also individual shareholders who own smaller stakes in the company. These individual investors may include company executives, employees, and other private investors.

    Publicly Traded Company

    It is important to note that Mr Price Group is a publicly traded company listed on the Johannesburg Stock Exchange (JSE). This means that shares of the company can be bought and sold by the general public, provided they have access to the stock market. The company's listing on the JSE ensures transparency in terms of ownership and allows investors to participate in the company's growth and success.


    In conclusion, Mr Price Group is primarily owned by MRP Limited, followed by the Public Investment Corporation and other institutional investors. As a publicly traded company, Mr Price Group offers opportunities for individual investors to participate in its ownership through the stock market. Understanding the ownership structure is crucial for investors and stakeholders to gain insights into the company's governance and decision-making processes.

    What is the mission statement of Mr Price Group?

    The Mission Statement of Mr Price Group

    Mr Price Group is a leading South African retail company that has made a significant impact in the fashion and homeware industry. Established in 1985, the company has grown to become a household name known for its affordable and trendy products.

    At the core of Mr Price Group's operations is its mission statement, which guides the company's strategic decisions and actions. The mission statement of Mr Price Group is:

    "Delivering fashionable products at exceptional value, in a fun and exciting shopping environment."

    This mission statement encapsulates the company's commitment to providing customers with trendy and affordable products while ensuring a positive and enjoyable shopping experience. It highlights Mr Price Group's focus on delivering value to its customers, both in terms of fashion and pricing.

    By emphasizing the delivery of fashionable products, Mr Price Group aims to stay at the forefront of fashion trends and cater to the evolving preferences of its target market. This commitment to staying trendy allows the company to build a loyal customer base that appreciates its ability to offer fashionable products at accessible prices.

    The mission statement also emphasizes the importance of exceptional value. Mr Price Group understands that value goes beyond just pricing; it encompasses the quality, design, and overall satisfaction that customers derive from their purchases. By providing exceptional value, Mr Price Group aims to exceed customer expectations and build trust and loyalty.

    In addition to the products themselves, Mr Price Group recognizes the importance of creating a fun and exciting shopping environment. The company strives to make the shopping experience enjoyable, whether in-store or online, by incorporating elements of fun and excitement into its retail spaces and digital platforms. This approach not only attracts customers but also fosters a positive and memorable brand image.

    Overall, Mr Price Group's mission statement reflects its dedication to delivering fashionable products, exceptional value, and an enjoyable shopping experience. By aligning its strategic efforts with this mission, the company continues to thrive in the competitive retail industry, attracting and retaining customers who appreciate both the style and affordability it offers.

    How does Mr Price Group make money?

    Retail Sales

    The primary source of revenue for Mr Price Group is through retail sales. As a leading fashion and homeware retailer in South Africa, the company operates various retail brands, including Mr Price, Mr Price Sport, Mr Price Home, Miladys, Sheet Street, and MRP Money. These brands offer a wide range of affordable and trendy clothing, accessories, sportswear, homeware, and financial services to customers.

    The retail sales of Mr Price Group are generated through its extensive network of physical stores located across South Africa and other African countries. These stores are strategically positioned in high-traffic areas, attracting a large customer base. The company continuously updates its product offerings to cater to the evolving fashion trends and customer preferences, ensuring a steady flow of sales.

    To enhance its revenue from retail sales, Mr Price Group also focuses on providing a seamless and convenient online shopping experience. The company's e-commerce platform allows customers to browse and purchase products from all its retail brands, providing a wider reach and accessibility to potential buyers.

    Financial Services

    In addition to retail sales, Mr Price Group generates revenue through its financial services division, known as MRP Money. This division offers various financial products and services, including personal loans, insurance, and mobile payment solutions. By diversifying its revenue streams, the company not only strengthens its position in the retail industry but also taps into the growing demand for financial services in South Africa.

    MRP Money leverages the extensive customer base and brand loyalty of Mr Price Group to promote its financial services. Customers can conveniently access these services through the retail stores, online platforms, or dedicated MRP Money branches. The division's revenue is primarily derived from interest charged on personal loans and fees associated with insurance products and mobile payment transactions.

    Wholesale and International Operations

    Apart from retail sales and financial services, Mr Price Group also generates revenue through wholesale operations and international expansion. The company engages in wholesale activities by supplying its products to other retailers and distributors, both domestically and internationally. This allows Mr Price Group to reach a broader market and leverage its economies of scale.

    Furthermore, the company has expanded its presence beyond South Africa and entered various African countries, including Namibia, Botswana, Ghana, and Kenya. Through its international operations, Mr Price Group aims to tap into the untapped market potential in these countries and establish itself as a leading retailer in the African continent.

    In conclusion, Mr Price Group generates revenue through various channels, primarily driven by its retail sales across multiple brands. The company also diversifies its revenue streams by offering financial services and engaging in wholesale activities. With its strategic expansion plans, Mr Price Group aims to continue growing its revenue and market presence both domestically and internationally.

    Mr Price Group Business Model Canvas Explained


    The Mr Price Group is a South African retail company that operates in the value fashion and homeware markets. With a history dating back to 1885, the company has successfully established itself as a leading player in the industry. In this section, we will explore the Mr Price Group's business model canvas and gain a deeper understanding of how the company creates value and sustains its competitive advantage.

    Key Partnerships

    Mr Price Group has developed strategic partnerships with various stakeholders to enhance its business operations. One of its key partnerships is with suppliers. By maintaining strong relationships with a diverse network of suppliers, the company ensures a steady supply of quality products at competitive prices. These partnerships enable Mr Price Group to offer affordable fashion and homeware products to its customers.

    Furthermore, the company has also built partnerships with logistics providers and distribution centers. This allows Mr Price Group to efficiently manage its supply chain and ensure timely delivery of products to its stores across South Africa and other countries where it operates. The collaboration with logistics partners also helps the company reduce costs and increase operational efficiency.

    Key Activities

    The key activities of the Mr Price Group revolve around product design, sourcing, distribution, and retailing. The company places a strong emphasis on its in-house design capabilities, allowing it to create unique and trendy fashion and homeware products that cater to the preferences of its target market.

    In terms of sourcing, Mr Price Group works closely with its suppliers to ensure the availability of a wide range of products. The company carefully selects suppliers based on factors such as quality, reliability, and ethical practices. This enables Mr Price Group to maintain a competitive edge in terms of product variety and affordability.

    Distribution plays a crucial role in the company's business model. Mr Price Group operates a well-established network of distribution centers, strategically located to serve its retail stores efficiently. The company also leverages technology and data analytics to optimize its distribution processes, ensuring that products are delivered to the right stores at the right time.

    Key Resources

    Mr Price Group's key resources include its brand, customer base, supply chain infrastructure, and technology. The company's brand is well-known and trusted by customers, allowing it to attract and retain a loyal customer base. This brand strength is a valuable resource that sets Mr Price Group apart from its competitors.

    The company's extensive supply chain infrastructure, including distribution centers and logistics partnerships, is another critical resource. This infrastructure enables Mr Price Group to efficiently manage its operations and ensure that products are readily available to meet customer demand.

    Furthermore, Mr Price Group also invests in technology to enhance its business processes. From inventory management systems to data analytics tools, technology plays a pivotal role in optimizing the company's operations and driving strategic decision-making.

    Cost Structure

    The cost structure of Mr Price Group is designed to support its value-focused business model. The company focuses on cost efficiency in its operations, aiming to offer affordable products to its customers. This requires careful management of costs across the entire value chain, from sourcing and distribution to retailing.

    By leveraging economies of scale and maintaining strong relationships with suppliers, Mr Price Group can negotiate competitive pricing for its products. Additionally, the company invests in technology and process optimization to drive cost efficiencies in its operations.

    Revenue Streams

    The primary revenue stream for Mr Price Group is the sale of its fashion and homeware products through its retail stores and e-commerce channels. The company generates revenue by offering affordable products to a broad customer base. Mr Price Group also diversifies its revenue streams through additional services such as financial services, insurance, and mobile commerce.


    The Mr Price Group's business model canvas demonstrates how the company creates value through strategic partnerships, key activities, and valuable resources. By focusing on cost efficiency, leveraging its brand strength, and optimizing its operations, Mr Price Group has established itself as a dominant player in the value fashion and homeware markets. With its customer-centric approach and commitment to affordability, the company continues to thrive in an ever-evolving retail landscape.

    Which companies are the competitors of Mr Price Group?

    Competitors in the Retail Industry

    Mr Price Group operates in the highly competitive retail industry and faces competition from several prominent players. These companies are constantly vying for market share and striving to meet the ever-changing needs and preferences of consumers. Here are some of the main competitors of Mr Price Group:

    1. The Foschini Group (TFG)

    TFG is a leading South African retail group that operates various brands, including Foschini, Markham, @home, and Totalsports. The company offers a wide range of clothing, footwear, jewelry, and home decor products. Known for its strong customer loyalty and extensive store network, TFG poses a significant competition to Mr Price Group.

    2. Woolworths Holdings Limited

    Woolworths, a well-established South African retailer, operates a diverse portfolio of brands, including Woolworths Food, Woolworths Fashion, and Woolworths Beauty. The company focuses on providing high-quality products and exceptional customer service, attracting a loyal customer base. With its emphasis on premium offerings, Woolworths competes with Mr Price Group in certain product categories.

    3. Edcon Holdings Limited

    Edcon is one of the largest non-food retailers in South Africa, operating popular brands such as Edgars, Jet, and CNA. The company offers a wide range of fashion, beauty, and homeware products to cater to various customer segments. Edcon's extensive store footprint and competitive pricing make it a formidable competitor for Mr Price Group.

    4. Truworths International Limited

    Truworths is a leading South African fashion retailer that operates multiple brands, including Truworths, Identity, and Uzzi. The company focuses on providing trendy and affordable clothing options for its customers, with a strong emphasis on fashion-forward designs. Truworths' targeted approach and extensive product range make it a direct competitor to Mr Price Group.

    5. Pepkor Holdings Limited

    Pepkor is a diversified retail group that operates several well-known retail brands, including Pep Stores, Ackermans, and Dunns. The company primarily targets value-conscious customers and offers affordable clothing, footwear, and household products. Pepkor's strong presence in the discount retail segment poses a competition to Mr Price Group, particularly in terms of pricing and product affordability.


    Mr Price Group operates in a highly competitive retail landscape, where various companies strive to attract and retain customers. The competitors mentioned above, including TFG, Woolworths, Edcon, Truworths, and Pepkor, are just a few examples of the companies that Mr Price Group competes with. To stay ahead, Mr Price Group continuously focuses on delivering value, affordability, and fashion-forward offerings to its customers.

    Mr Price Group SWOT Analysis


    1. Strong brand recognition: Mr Price Group has a well-established brand that is recognized and trusted by consumers. This gives them a competitive advantage in the retail industry.

    2. Diverse product offerings: The company offers a wide range of products across various categories including clothing, accessories, home decor, and furniture. This diversification helps them cater to different customer segments and reduces reliance on a single product category.

    3. Affordable pricing strategy: Mr Price Group is known for its affordable pricing strategy, which attracts price-sensitive consumers. Their ability to offer quality products at competitive prices gives them an edge over their competitors.

    4. Efficient supply chain management: The company has a robust supply chain management system in place, allowing them to efficiently source products and distribute them to their stores. This ensures timely availability of products and reduces inventory holding costs.


    1. Limited international presence: While Mr Price Group is a well-known brand in South Africa, its international presence is relatively limited. This puts them at a disadvantage compared to global retail giants that have a wider global reach.

    2. Lack of online presence: The company's online presence and e-commerce capabilities are not as developed as some of its competitors. In today's digital age, this could hinder their ability to reach and engage with a larger customer base.

    3. Seasonal demand fluctuations: The retail industry is subject to seasonal demand fluctuations, and Mr Price Group is no exception. This can lead to inventory management challenges and revenue fluctuations, particularly during low-demand seasons.


    1. Expansion into new markets: Mr Price Group has the opportunity to expand its presence in new markets beyond South Africa. This would allow them to tap into new customer segments and diversify their revenue streams.

    2. E-commerce growth: With the increasing popularity of online shopping, there is a significant opportunity for Mr Price Group to invest in building a strong online presence and improving its e-commerce capabilities. This would enable them to reach a wider customer base and drive sales growth.

    3. Sustainability initiatives: The growing consumer preference for sustainable and ethically produced products presents an opportunity for Mr Price Group to incorporate more sustainable practices into their operations. This could attract environmentally conscious consumers and differentiate them from competitors.


    1. Intense competition: The retail industry is highly competitive, with numerous local and international players vying for market share. This poses a threat to Mr Price Group's market position and profitability.

    2. Economic uncertainty: Fluctuations in the economy, such as inflation rates and changes in consumer spending patterns, can impact consumer confidence and purchasing power. Economic downturns can adversely affect Mr Price Group's sales and profitability.

    3. Changing consumer preferences: Consumer preferences and trends are constantly evolving, and Mr Price Group needs to stay abreast of these changes to remain relevant. Failure to adapt to changing consumer demands could result in a decline in sales and brand loyalty.

    Key Takeaways

    • The ownership of Mr Price Group is primarily held by institutional investors and public shareholders, with no single majority owner.
    • The mission statement of Mr Price Group is to provide customers with fashionable, quality merchandise at affordable prices, while maintaining a strong commitment to social responsibility.
    • Mr Price Group generates revenue through the sale of clothing, home decor, and other merchandise through its various retail brands, both in physical stores and online.
    • The Business Model Canvas of Mr Price Group highlights key aspects such as key partners, key activities, value proposition, customer segments, channels, customer relationships, revenue streams, and cost structure.
    • Competitors of Mr Price Group include other retail brands in the fashion and home decor industry, such as Woolworths, Truworths, and Foschini Group.
    • A SWOT analysis of Mr Price Group reveals its strengths in offering affordable fashion, a strong brand reputation, and a wide product range. However, it also faces weaknesses such as intense competition and potential threats from economic downturns. Opportunities exist in expanding its online presence and entering new markets.


    In conclusion, Mr Price Group is a South African retail company that is publicly listed and owned by its shareholders. The mission statement of the company is to deliver fashionable and affordable merchandise to their customers. They make money through their various retail brands, including Mr Price, Mr Price Home, and Mr Price Sport, by offering a wide range of products at competitive prices.

    The business model canvas of Mr Price Group can be explained by the key elements such as customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. By focusing on delivering value to their customers and maintaining strong relationships with suppliers, Mr Price Group has been able to sustain its profitability over the years.

    In terms of competition, Mr Price Group faces competition from both local and international retailers. Some of its main competitors include Woolworths, Edcon, Truworths, and TFG (The Foschini Group). These companies also operate in the retail sector and offer similar products at different price points.

    A SWOT analysis of Mr Price Group reveals its strengths, weaknesses, opportunities, and threats. The company's strengths include its strong brand image, wide product range, and efficient supply chain. However, it also faces weaknesses such as dependence on the South African market and potential issues related to ethical sourcing.

    Opportunities for Mr Price Group lie in expanding their presence in other African markets and leveraging e-commerce to reach a wider customer base. The company also faces threats from economic downturns, changing consumer preferences, and intense competition in the retail industry.

    Overall, Mr Price Group has established itself as a leading retail company in South Africa, with a clear mission and a successful business model. By continuing to adapt to changing market trends and focusing on customer satisfaction, the company is well-positioned for future growth and success.


    What are the weaknesses of Mr Price?

    Some potential weaknesses of Mr Price could include:

    1. Limited global presence: Mr Price primarily operates in South Africa and a few neighboring countries, which means it may not have the same brand recognition or market reach as some of its international competitors.

    2. Dependence on the South African market: The majority of Mr Price's revenue comes from the South African market. This reliance on a single market exposes the company to risks associated with economic downturns, political instability, and changes in consumer behavior within that specific region.

    3. Price-sensitive customers: Mr Price's target market consists of value-conscious consumers seeking affordable clothing and household goods. This customer base may be more likely to switch to alternative retailers if they find better prices or promotions elsewhere, which can impact sales and market share.

    4. Intense competition: The retail industry is highly competitive, with numerous local and international players vying for market share. Mr Price faces competition from both established retailers and emerging e-commerce platforms, which can put pressure on its profitability and growth.

    5. Fashion and trend sensitivity: Mr Price's success relies on its ability to accurately predict and respond to fashion trends and consumer preferences. If the company fails to adapt quickly to changing fashion trends or misjudges consumer demand, it may face inventory write-offs and reduced sales.

    6. Ethical and sustainability concerns: Like many retailers, Mr Price faces increasing scrutiny regarding ethical sourcing practices, labor conditions, and environmental sustainability. Failure to address these concerns adequately could damage the company's reputation and customer loyalty.

    What is price SWOT analysis?

    Price SWOT analysis is a strategic planning tool that assesses the strengths, weaknesses, opportunities, and threats related to the pricing strategy of a product or service. It helps organizations understand the internal and external factors that can impact pricing decisions and provides insights for developing effective pricing strategies.

    Strengths: These are the internal factors that give an advantage in terms of pricing. For example, a strong brand reputation, unique product features, or cost advantages can be considered strengths.

    Weaknesses: These are the internal factors that hinder the pricing strategy. For instance, high production costs, limited distribution channels, or poor brand recognition can be identified as weaknesses.

    Opportunities: These are the external factors that can be utilized to improve pricing strategies. For instance, market demand, competitor weaknesses, or emerging trends can be considered opportunities.

    Threats: These are the external factors that can negatively impact pricing strategies. For example, aggressive competition, changing customer preferences, or economic downturns can be identified as threats.

    By analyzing these factors, organizations can better understand the market dynamics, competitive landscape, and customer preferences, enabling them to make informed pricing decisions and optimize their pricing strategies.

    How to do a SWOT analysis with a group?

    Doing a SWOT analysis with a group can be a collaborative and effective way to gather different perspectives and insights. Here's a step-by-step guide on how to conduct a SWOT analysis with a group:

    1. Define the Objective: Clearly state the purpose of the SWOT analysis. Identify the specific area or project you want to analyze and establish the goal for the session.

    2. Select the Participants: Choose individuals who have relevant knowledge and expertise in the area being analyzed. It's important to have a diverse group that can provide different viewpoints and insights.

    3. Explain the SWOT Analysis: Provide a brief overview of what a SWOT analysis is and how it can help in strategic planning. Explain that the analysis focuses on Strengths, Weaknesses, Opportunities, and Threats.

    4. Brainstorm Strengths and Weaknesses: Start with the internal factors of the analysis. Ask the group to identify and discuss the strengths and weaknesses of the subject being analyzed. Encourage everyone to freely share their thoughts and ideas, and write them down on a flipchart or whiteboard.

    5. Discuss Opportunities and Threats: Move on to the external factors of the analysis. Ask the group to identify and discuss the opportunities and threats that may impact the subject. Again, encourage open participation and write down all the ideas.

    6. Group and Prioritize: Once all the ideas have been shared and recorded, work as a group to group similar ideas together. This helps in identifying common themes and patterns. After grouping, discuss and prioritize the most important points in each category.

    7. Analyze and Interpret: Analyze the findings and discuss the implications of the SWOT analysis. Identify how the strengths can be leveraged, weaknesses can be mitigated, opportunities can be capitalized on, and threats can be addressed.

    8. Create an Action Plan: Based on the analysis, develop an action plan that outlines specific strategies and initiatives to capitalize on the strengths, address the weaknesses, seize the opportunities, and mitigate the threats. Assign responsibilities and set deadlines.

    9. Review and Follow Up: Regularly review the progress made on the action plan and make adjustments as needed. Follow up with the group to ensure accountability and track the effectiveness of the strategies implemented.

    By following these steps, you can conduct a productive and collaborative SWOT analysis with a group, leading to valuable insights and actionable plans.

    What strategy does Mr Price use?

    Mr Price uses a low-cost strategy in their business operations. They focus on offering affordable and value-for-money products to their customers. This strategy involves various elements such as sourcing products at lower costs, keeping operating expenses low, and offering competitive prices to attract price-sensitive customers. Additionally, Mr Price emphasizes cost-effective marketing and advertising approaches to reach their target audience. By keeping prices low and maintaining a lean business model, Mr Price aims to differentiate themselves from their competitors and capture a larger market share.

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