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Company > Affiliated Managers Group: Business Model, SWOT Analysis, and Competitors 2023

Affiliated Managers Group: Business Model, SWOT Analysis, and Competitors 2023

Published: May 12, 2023

Inside This Article


    Affiliated Managers Group (AMG) is a global asset management company that offers investment solutions to clients worldwide. In this blog article, we will delve into AMG's business model, conducting a comprehensive SWOT analysis to identify its strengths, weaknesses, opportunities, and threats. Additionally, we will explore the competitive landscape, analyzing AMG's key competitors and their strategies. By examining these factors, we aim to provide insights into AMG's future prospects and potential growth opportunities in 2023.

    What You Will Learn:

    • Who owns Affiliated Managers Group: Discover the ownership structure and key stakeholders of Affiliated Managers Group, a leading investment management company.
    • The mission statement of Affiliated Managers Group: Gain insights into the mission and core values that drive Affiliated Managers Group's operations and decision-making processes.
    • How Affiliated Managers Group makes money: Understand the revenue streams and business strategies employed by Affiliated Managers Group to generate profits and maintain its position in the industry.
    • Affiliated Managers Group Business Model Canvas Explained: Explore the various components and interdependencies within Affiliated Managers Group's business model canvas, offering a comprehensive understanding of its operations and value proposition.
    • Competitors of Affiliated Managers Group: Identify the main competitors in the investment management sector, analyzing their strengths and weaknesses in relation to Affiliated Managers Group's market position.
    • Affiliated Managers Group SWOT Analysis: Conduct a detailed analysis of Affiliated Managers Group's strengths, weaknesses, opportunities, and threats, gaining valuable insights into its competitive landscape and potential areas for growth and improvement.

    Who owns Affiliated Managers Group?

    Major Shareholders

    The ownership structure of Affiliated Managers Group (AMG) is primarily composed of institutional investors, including asset management firms, mutual funds, and pension funds. These major shareholders play a significant role in shaping the company's strategic decisions and overall direction.

    One of the largest institutional shareholders of AMG is Vanguard Group, an investment management company that holds a substantial stake in the company. Vanguard Group is known for its passive investment strategy and is considered one of the most influential asset managers globally.

    Another significant institutional shareholder is BlackRock, the world's largest asset management firm. BlackRock's investment in AMG indicates its confidence in the company's long-term prospects and its potential for generating attractive returns.

    Other notable institutional shareholders of AMG include Wellington Management Company, State Street Global Advisors, and T. Rowe Price Associates. These firms are renowned for their expertise in asset management and their ability to identify promising investment opportunities.

    Insider Ownership

    In addition to institutional investors, AMG's management team and board of directors also hold a substantial ownership stake in the company. Insider ownership aligns the interests of top executives with those of shareholders, as they have a direct stake in the company's success.

    Nathaniel Dalton, the CEO of AMG, has a significant ownership stake in the company. His extensive experience in the asset management industry, coupled with his substantial investment in AMG, demonstrates his commitment to driving the company's growth and creating value for shareholders.

    Other key executives and directors of AMG, such as Jay Horgen, Hugh Culverhouse, and Patrick Ryan, also have notable ownership stakes. Their ownership positions indicate their confidence in AMG's business model and their belief in its ability to deliver sustained growth.

    Evolution of Ownership

    Over the years, the ownership structure of AMG has evolved as new investors have entered or exited the company. The specific ownership percentages of each shareholder may also fluctuate due to buying or selling of shares in the open market.

    It is important to note that ownership stakes can change rapidly, especially in a publicly traded company like AMG. Therefore, it is advisable to refer to the latest SEC filings or official company announcements for the most up-to-date information on ownership.

    In conclusion, Affiliated Managers Group is primarily owned by institutional investors, with major shareholders such as Vanguard Group and BlackRock playing a significant role in the company's ownership structure. Insider ownership by the management team and board of directors further aligns their interests with those of shareholders. As ownership evolves, staying informed about the latest developments can provide valuable insights for investors.

    What is the mission statement of Affiliated Managers Group?

    Understanding the Mission Statement

    A mission statement is a concise yet comprehensive statement that outlines the purpose and goals of an organization. It serves as a guiding principle that helps shape the company's strategies and decision-making processes. When it comes to Affiliated Managers Group (AMG), their mission statement reflects their commitment to excellence and growth in the global asset management industry.

    The Mission Statement of Affiliated Managers Group

    AMG's mission statement can be summarized as follows: "To partner with outstanding boutique investment firms, providing them with access to our global distribution capabilities, strategic support, and operational expertise, while preserving their autonomy and unique investment processes."

    This mission statement highlights AMG's core principles and objectives. It emphasizes their focus on forming partnerships with boutique investment firms that exhibit exceptional talent and expertise. By collaborating with these firms, AMG aims to leverage its global distribution network, strategic guidance, and operational support to unlock their full potential.

    The Key Elements of AMG's Mission Statement

    1. Partnering with Outstanding Boutique Investment Firms: AMG's mission statement underscores its commitment to partnering with boutique investment firms that possess exceptional investment strategies, talented professionals, and a track record of delivering superior results. By joining forces with these firms, AMG aims to create mutually beneficial relationships that drive growth and success.

    2. Access to Global Distribution Capabilities: AMG recognizes the value of its extensive distribution capabilities across different geographies and client segments. Their mission statement emphasizes their intention to provide their partner firms with access to these resources, enabling them to expand their investor base and reach new markets.

    3. Strategic Support and Operational Expertise: AMG understands that while boutique investment firms excel in their investment strategies, they may require assistance in other areas such as operations, compliance, technology, and marketing. AMG's mission statement highlights their commitment to offering strategic support and operational expertise, enabling their partner firms to focus on what they do best – managing investments.

    4. Preserving Autonomy and Unique Investment Processes: AMG recognizes the importance of maintaining the autonomy and unique investment processes of their partner firms. Their mission statement emphasizes their commitment to preserving the distinctive qualities that make each boutique firm stand out. By doing so, AMG ensures that the investment expertise and processes that attracted them to the partnership remain intact.


    AMG's mission statement reflects its dedication to forming strategic partnerships with outstanding boutique investment firms, providing them with access to global distribution capabilities, strategic support, and operational expertise. By preserving the autonomy and unique investment processes of its partner firms, AMG aims to create a collaborative environment that fosters growth, innovation, and success in the global asset management industry.

    How does Affiliated Managers Group make money?

    Investment Management Fees

    One of the primary ways Affiliated Managers Group (AMG) generates revenue is through investment management fees. As a global asset management company, AMG offers a diverse range of investment products and services to institutional investors, high-net-worth individuals, and retail investors. These products include mutual funds, alternative investments, and separately managed accounts.

    AMG earns revenue by charging fees based on the total assets under management (AUM) within these investment products. Typically, these fees are calculated as a percentage of the AUM and are known as the management fee. The specific fee structure may vary across different investment strategies and products, but it generally ranges from 0.5% to 2% of AUM.

    Performance-based Fees

    In addition to management fees, AMG also generates revenue through performance-based fees. These fees are typically charged on alternative investment products, such as hedge funds and private equity funds. Unlike management fees, which are based on AUM, performance-based fees are contingent upon the investment performance of the fund.

    When a fund outperforms a specified benchmark or achieves a certain level of return, AMG is entitled to a percentage of the excess returns generated. This fee structure aligns AMG's interests with those of the investors, as it incentivizes the company to deliver strong investment results.

    Distribution and Service Fees

    Another source of revenue for AMG comes from distribution and service fees. As an asset management company, AMG partners with various distribution channels, including financial advisors, broker-dealers, and institutions, to distribute its investment products to investors.

    These distribution partners play a crucial role in promoting and selling AMG's investment products. In return, AMG pays them distribution and service fees based on the sales generated through these channels. The fees may be structured as a percentage of the sales or as a fixed amount per transaction.

    Affiliated Managers Group's Economic Interest

    Beyond the direct revenue from management fees, performance-based fees, and distribution fees, AMG also benefits from its economic interest in the affiliates it supports. AMG typically acquires a majority stake in its affiliates, which are independent investment management firms with specialized expertise in various asset classes or investment strategies.

    By taking a significant ownership stake in these affiliates, AMG gains exposure to their financial performance and growth potential. As these affiliates attract more assets and generate higher revenue, AMG's economic interest allows it to benefit from the increased value of its ownership stake.

    In summary, Affiliated Managers Group generates revenue through various sources, including investment management fees, performance-based fees, distribution and service fees, and its economic interest in its affiliates. This diversified revenue stream enables AMG to sustain and grow its business while providing value to its clients and shareholders.

    Affiliated Managers Group Business Model Canvas Explained


    The Affiliated Managers Group (AMG) is a global asset management company that operates a unique business model. By utilizing a business model canvas, we can understand the various components that contribute to the success of AMG. In this section, we will dive deep into each element of the AMG business model canvas and explore how they work together to create value.

    Key Partnerships

    AMG's business model heavily relies on strategic partnerships with independent investment management firms. These firms, known as "affiliates," have expertise in specific asset classes or investment strategies. AMG provides these affiliates access to its global distribution network, operational support, and capital resources. In return, AMG gains access to a diverse range of investment capabilities, expanding its product offerings and enhancing its competitive advantage.

    The partnerships between AMG and its affiliates are typically long-term arrangements that prioritize alignment of interests. By sharing in the economics of the business, AMG ensures that both parties are incentivized to collaborate and grow together. This partnership-driven approach allows AMG to tap into the collective strength and expertise of its affiliates, creating a mutually beneficial ecosystem.

    Key Activities

    AMG's key activities revolve around providing operational support and resources to its affiliates. This includes functions such as distribution, marketing, legal, compliance, finance, and technology. By centralizing these activities, AMG enables its affiliates to focus on what they do best – investment management.

    Through its global distribution network, AMG helps its affiliates reach a broader client base and expand their assets under management (AUM). This network includes relationships with global financial institutions, independent advisors, and institutional investors. By leveraging AMG's established relationships, affiliates gain access to a wider range of distribution channels, increasing their visibility and growth potential.

    Additionally, AMG provides capital resources to its affiliates, enabling them to invest in their businesses and expand their investment capabilities. This capital infusion allows affiliates to attract top talent, enhance research capabilities, and develop innovative investment strategies. By continuously investing in their affiliates, AMG ensures the long-term success and growth of its overall business.

    Key Resources

    AMG's key resources are its partnerships with affiliates and its extensive global distribution network. These resources are the foundation of its business model, enabling AMG to offer a diverse range of investment solutions to its clients. The partnerships with affiliates provide access to specialized investment strategies, while the distribution network ensures that these strategies reach a wide audience.

    AMG's reputation and brand recognition also play a crucial role as key resources. The company's strong track record and commitment to excellence attract both clients and top-tier investment management firms. This reputation allows AMG to establish and maintain long-term partnerships, ensuring a steady stream of high-quality affiliates.

    Value Proposition

    AMG's value proposition lies in its ability to provide clients with access to a broad range of investment capabilities through its network of affiliates. By partnering with independent investment management firms, AMG can offer clients specialized expertise and unique investment strategies.

    This value proposition is further enhanced by AMG's operational support and resources. By centralizing functions such as distribution and technology, AMG streamlines the investment process and enhances efficiency. This ultimately translates into better client service and improved investment outcomes.


    The Affiliated Managers Group business model canvas demonstrates the company's unique approach to asset management. By leveraging strategic partnerships, operational support, and a global distribution network, AMG has created a powerful ecosystem that benefits both its affiliates and clients. This collaborative model has allowed AMG to become a leading player in the asset management industry and continue to deliver value to its stakeholders.

    Which companies are the competitors of Affiliated Managers Group?

    Overview of Affiliated Managers Group

    Affiliated Managers Group (AMG) is a global asset management company that specializes in providing investment management services to a diverse range of clients. With a focus on partnering with boutique investment management firms, AMG offers a unique business model that combines scale and diversification with the expertise of independent investment managers.

    Competitors of Affiliated Managers Group

    While Affiliated Managers Group has established itself as a prominent player in the asset management industry, it faces competition from several other companies that operate in a similar space. Here are some of the key competitors of AMG:

    1. BlackRock Inc.:

      • As the world's largest investment management firm, BlackRock poses a significant competitive threat to AMG. With a wide range of investment solutions and a strong global presence, BlackRock competes with AMG in terms of both scale and expertise.
    2. The Carlyle Group:

      • The Carlyle Group is a global alternative asset manager that offers a diverse portfolio of investment strategies across various asset classes. With a focus on private equity, credit, and real estate investments, Carlyle competes with AMG in the alternative asset management space.
    3. Franklin Resources Inc.:

      • Franklin Resources, also known as Franklin Templeton, is a global investment management firm that offers a wide range of mutual funds and other investment products. With a strong presence in both retail and institutional markets, Franklin Resources competes with AMG in terms of product offerings and client base.
    4. Invesco Ltd.:

      • Invesco is a global investment management firm that offers a broad range of investment strategies across equity, fixed income, and alternative asset classes. With a focus on active management, Invesco competes with AMG in attracting clients who prefer actively managed investment solutions.
    5. T. Rowe Price Group Inc.:

      • T. Rowe Price is a leading global asset management firm that offers a wide range of investment strategies across various asset classes. With a focus on delivering long-term investment performance, T. Rowe Price competes with AMG in attracting both retail and institutional clients.

    These are just a few examples of the competitors that Affiliated Managers Group faces in the asset management industry. It is worth noting that the competitive landscape can evolve rapidly, with new entrants and changing market dynamics impacting the positioning of various companies. AMG's ability to differentiate itself through its partnership model and its ability to deliver consistent investment performance will be crucial in maintaining a competitive edge in the industry.

    Affiliated Managers Group SWOT Analysis


    1. Diverse Affiliate Network: Affiliated Managers Group (AMG) boasts a vast and diverse network of affiliate investment management firms. This gives them a competitive advantage by providing access to a wide range of investment strategies and expertise across different asset classes. The depth and breadth of their affiliate network contribute to their ability to offer clients tailored investment solutions.

    2. Strong Track Record: AMG has a long-standing history of delivering solid investment performance and generating attractive returns for their clients. This track record not only helps them attract new clients but also strengthens their relationships with existing ones. The consistent success of their investment strategies demonstrates their ability to navigate various market conditions and generate alpha.

    3. Global Presence: With a global footprint, AMG has established a strong presence in major financial centers around the world. This global reach allows them to tap into diverse investment opportunities and cater to clients' needs across different regions. By leveraging their international network, AMG can provide clients with access to global markets and capitalize on emerging trends.


    1. Dependence on Affiliates: While AMG's affiliate network is a strength, it also poses a potential weakness. As AMG relies on its affiliates for investment expertise, any underperformance or loss of key affiliates could negatively impact the overall performance of AMG. This dependence on external firms may limit AMG's control over investment decisions and expose them to potential risks associated with their affiliates.

    2. Concentration Risk: AMG's revenue stream heavily relies on a few key affiliates, which presents a concentration risk. If any of these affiliates were to face financial difficulties or terminate their relationship with AMG, it could significantly impact AMG's financial performance. To mitigate this risk, AMG needs to continuously diversify and expand its network of affiliates.


    1. Expansion into New Markets: AMG has the opportunity to further expand its presence in emerging markets, such as Asia and Latin America. These regions offer significant growth potential and an increasing demand for sophisticated investment solutions. By strategically partnering with local investment firms or establishing new affiliates, AMG can tap into these markets and capitalize on the rising wealth and investment opportunities.

    2. Technological Advancements: The ongoing advancements in financial technology present an opportunity for AMG to enhance their operational efficiency, client experience, and product offerings. By embracing innovative technologies like artificial intelligence, machine learning, and data analytics, AMG can streamline their investment processes, gain deeper insights, and offer more personalized investment solutions to clients.


    1. Intense Competition: The investment management industry is highly competitive, with numerous established players and new entrants constantly vying for market share. AMG faces the risk of losing clients to competitors who offer similar investment solutions at lower costs or with more attractive terms. To counter this threat, AMG needs to continuously differentiate themselves through their performance, expertise, and client service.

    2. Regulatory Changes: Any changes in regulatory requirements or policies can significantly impact the operations and profitability of AMG. Compliance costs and regulatory burdens can increase, affecting their ability to adapt quickly and efficiently. Staying abreast of regulatory developments and proactively adjusting their business practices will be crucial for AMG to navigate potential regulatory threats.

    Key Takeaways

    • Affiliated Managers Group (AMG) is owned by a diverse group of institutional and individual investors, with no single majority owner.
    • The mission statement of AMG is to partner with outstanding active investment managers to deliver exceptional performance and sustainable growth for clients.
    • AMG generates revenue through earning fees based on assets under management, performance fees, and distribution and servicing fees.
    • The business model canvas of AMG involves partnering with independent investment management firms to provide them with resources and support while allowing them to maintain their autonomy.
    • Competitors of AMG include Blackstone Group, BlackRock, and Franklin Resources.
    • In terms of SWOT analysis, AMG's strengths lie in its strong partnerships and diverse investment offerings, while its weaknesses include dependence on external investment managers. Opportunities for AMG include expansion into new markets, while threats include increasing competition and market volatility.


    In conclusion, Affiliated Managers Group (AMG) is a leading global asset management company that operates under a unique business model. Despite being a publicly traded company, AMG is majority-owned by its affiliates, which sets it apart from traditional asset management firms. This ownership structure ensures that the interests of the affiliates are aligned with those of the company and its clients.

    The mission statement of AMG is to partner with outstanding boutique investment management firms and provide them with the resources and support they need to thrive. By doing so, AMG aims to deliver superior long-term investment results for its clients.

    AMG generates revenue through a multi-faceted approach. The company earns fees based on the assets under management of its affiliated investment managers, which provides a stable and recurring income stream. Additionally, AMG benefits from performance-based fees, carried interest, and other revenue-sharing arrangements with its affiliates.

    Analyzing AMG's business model using the Business Model Canvas, we can see how the company leverages its network of affiliates, global distribution capabilities, and shared services to create value for all stakeholders. This model allows AMG to scale its operations, diversify its offerings, and attract top-tier investment talent.

    In the highly competitive asset management industry, AMG faces competition from various companies. Notable competitors include BlackRock, Vanguard Group, and T. Rowe Price Group. These firms also operate on a global scale and offer a range of investment products and services.

    Finally, conducting a SWOT analysis of AMG reveals its strengths in its diversified affiliate network, global presence, and strong investment performance. However, the company faces challenges such as increased regulatory scrutiny and the potential for market volatility. By capitalizing on its strengths and addressing its weaknesses, AMG can continue to thrive in the ever-evolving asset management landscape.

    Overall, Affiliated Managers Group stands out as a unique player in the asset management industry, driven by its affiliate ownership structure, mission-driven approach, and successful business model. As the company continues to navigate challenges and seize opportunities, it remains well-positioned to deliver value to its clients and stakeholders.


    How to do a SWOT analysis with a group?

    Doing a SWOT analysis with a group can be a valuable exercise to gather different perspectives and insights. Here's a step-by-step guide on how to conduct a group SWOT analysis:

    1. Define the objective: Clearly state the purpose and objective of the SWOT analysis session. It could be analyzing a business, a project, or any other specific area of focus.

    2. Assemble the group: Invite relevant stakeholders and team members who have expertise or insights related to the area being analyzed. Ensure a diverse group with different perspectives.

    3. Explain the concept: Briefly explain the SWOT analysis framework to the participants, ensuring everyone understands the four components: Strengths, Weaknesses, Opportunities, and Threats.

    4. Brainstorm strengths: Begin by asking the group to identify and list down all the strengths of the business, project, or area being analyzed. Encourage open discussion and ensure everyone's input is captured.

    5. Discuss weaknesses: Move on to weaknesses, allowing participants to identify and discuss the internal factors that are holding back progress or hindering success. Encourage honesty and constructive criticism.

    6. Explore opportunities: Shift the focus to opportunities by asking the group to identify potential areas of growth, new markets, emerging trends, or any other external factors that could be leveraged. Encourage creative thinking and brainstorming.

    7. Identify threats: Finally, discuss and identify the threats or challenges that could pose risks to the business or project. These can include competition, changing regulations, economic factors, or any other external threats. Encourage participants to think critically and consider potential risks.

    8. Consolidate the findings: Document all the points raised during the discussion. You can use a whiteboard, flip chart, or any collaborative digital tool to ensure everyone can see and contribute to the final list.

    9. Analyze and prioritize: Review the findings collectively and identify the most important or impactful aspects within each category. Discuss the relationships between the different components and identify any overlapping points.

    10. Develop strategies: Based on the SWOT analysis, brainstorm and develop strategies to capitalize on strengths, address weaknesses, capitalize on opportunities, and mitigate threats. Encourage group discussion and collaboration to come up with practical and actionable strategies.

    11. Follow-up and implementation: Document the final SWOT analysis and strategy recommendations. Assign responsibilities and develop an action plan to implement the identified strategies. Follow up regularly to track progress and make adjustments as needed.

    Remember, the success of a group SWOT analysis depends on effective facilitation, active participation, and open communication among the participants.

    What is SWOT analysis for people managers?

    SWOT analysis for people managers is a strategic management tool that helps them assess their own strengths, weaknesses, opportunities, and threats in their role as managers. It allows them to analyze their skills, capabilities, and areas for improvement, as well as identify potential opportunities and threats that may impact their performance as people managers.

    Here is a breakdown of each component of the SWOT analysis for people managers:

    1. Strengths: This involves identifying the strengths and positive qualities that the people manager possesses. It may include attributes such as effective communication skills, strong leadership abilities, good problem-solving capabilities, or the ability to motivate and inspire team members.

    2. Weaknesses: This aspect involves recognizing the areas where the people manager may have limitations or areas for improvement. It may include weaknesses like lack of experience in a specific area, difficulty in managing conflicts, or a tendency to micromanage.

    3. Opportunities: This part focuses on the external factors or opportunities that can be beneficial for the people manager's career growth and development. It may include opportunities for training and development, promotions, or the chance to work on challenging projects.

    4. Threats: This component involves identifying the external factors or threats that may hinder the people manager's performance or career progression. It may include threats such as organizational changes, budget constraints, or the emergence of new technologies that require additional skills.

    By conducting a SWOT analysis, people managers can gain valuable insights into their own abilities and areas for improvement. This analysis helps them develop strategies to capitalize on their strengths, overcome weaknesses, leverage opportunities, and mitigate threats in their role as effective managers.

    What is a SWOT analysis for a team member?

    A SWOT analysis for a team member is an evaluation of their strengths, weaknesses, opportunities, and threats in relation to their role and contributions within a team. It helps identify areas where they excel, areas that need improvement, potential opportunities for growth, and external factors that may pose a challenge. This analysis can be used to develop strategies to maximize the team member's effectiveness and address any areas of concern.

    How SWOT analysis can inform managers and leaders in business?

    SWOT analysis is a strategic management tool that can provide valuable insights to managers and leaders in business. Here are some ways in which SWOT analysis can inform them:

    1. Identifying strengths: SWOT analysis helps managers and leaders identify the internal strengths of their organization. This could include factors such as a strong brand, skilled employees, advanced technology, or unique resources. By understanding their strengths, managers can leverage them to gain a competitive advantage and make informed decisions about resource allocation.

    2. Identifying weaknesses: SWOT analysis also highlights the internal weaknesses of an organization. This could include factors such as outdated technology, lack of skilled workforce, or low brand recognition. By acknowledging these weaknesses, managers can develop strategies to overcome them and allocate resources effectively to address these areas of improvement.

    3. Recognizing opportunities: SWOT analysis helps managers and leaders identify external opportunities for their organization. This could include emerging markets, technological advancements, changes in customer preferences, or new partnerships. By identifying these opportunities, managers can develop strategies to capitalize on them and gain a competitive edge in the market.

    4. Analyzing threats: SWOT analysis also brings attention to external threats that may impact the organization. These threats could include factors such as intense competition, changing regulations, economic downturns, or technological disruptions. By understanding these threats, managers can develop contingency plans and strategies to mitigate their impact and ensure the organization's sustainability.

    5. Strategic planning: SWOT analysis provides a comprehensive overview of the internal and external factors affecting an organization. This information helps managers and leaders in strategic planning by aligning their goals and objectives with the identified strengths, weaknesses, opportunities, and threats. It facilitates decision-making and helps allocate resources efficiently to achieve organizational objectives.

    6. Risk management: SWOT analysis assists managers and leaders in identifying potential risks and uncertainties. By understanding the threats and weaknesses, they can proactively manage and mitigate risks. It enables them to develop risk management strategies, contingency plans, and implement measures to prevent or minimize the impact of unforeseen events.

    Overall, SWOT analysis provides managers and leaders with a structured framework to assess their organization's position in the market and make informed decisions. It enables them to understand the internal and external factors affecting their business, identify areas of improvement, capitalize on opportunities, and mitigate risks.

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