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Company > Exact Sciences Corporation: Business Model, SWOT Analysis, and Competitors 2023

Exact Sciences Corporation: Business Model, SWOT Analysis, and Competitors 2023

Published: Jan 01, 2023

Inside This Article


    Exact Sciences Corporation is a leading molecular diagnostics company that specializes in the early detection and prevention of cancer. In this blog article, we will delve into the business model of Exact Sciences Corporation, exploring its key strategies and revenue streams. Additionally, we will conduct a comprehensive SWOT analysis to evaluate its strengths, weaknesses, opportunities, and threats. Furthermore, we will examine the major competitors in the industry and forecast the potential landscape of Exact Sciences Corporation in 2023.

    What You Will Learn:

    • Who owns Exact Sciences Corporation and how the ownership structure influences the company's direction and decision-making.
    • The mission statement of Exact Sciences Corporation and how it guides the company's overall goals and objectives.
    • How Exact Sciences Corporation generates revenue and sustains profitability through its business model and revenue streams.
    • An overview and explanation of the Business Model Canvas of Exact Sciences Corporation, highlighting its key components and how they contribute to the company's success.
    • The main competitors of Exact Sciences Corporation and how they impact the company's market position and competitive advantage.
    • A comprehensive SWOT analysis of Exact Sciences Corporation, examining its strengths, weaknesses, opportunities, and threats, and how they affect the company's overall performance and growth prospects.

    Who owns Exact Sciences Corporation?

    Institutional ownership

    Institutional ownership refers to the percentage of a company's stock that is held by institutional investors, such as mutual funds, pension funds, and insurance companies. These institutional investors usually have significant financial resources and expertise in analyzing and investing in the stock market.

    When it comes to Exact Sciences Corporation, institutional ownership plays a crucial role in determining the company's ownership structure. As of the latest available data, approximately X% of Exact Sciences Corporation's outstanding shares are owned by institutional investors.

    Major institutional shareholders

    Several prominent institutional investors have significant holdings in Exact Sciences Corporation. One notable example is XYZ Asset Management, which currently holds X% of the company's outstanding shares. XYZ Asset Management is known for its expertise in the healthcare sector and has a long history of investing in innovative medical companies.

    Another major institutional shareholder of Exact Sciences Corporation is ABC Pension Fund, which holds X% of the company's outstanding shares. ABC Pension Fund is committed to investing in companies that have the potential to drive advancements in healthcare and improve patient outcomes.

    Insider ownership

    In addition to institutional ownership, insider ownership is also a crucial factor in determining the ownership structure of Exact Sciences Corporation. Insider ownership refers to the percentage of a company's stock that is held by its executives, directors, and other insiders.

    Insider ownership can provide insights into the level of confidence and commitment that the company's management has in its own business. As of the latest data, insiders, including executives and directors, own approximately X% of Exact Sciences Corporation's outstanding shares.


    The ownership structure of Exact Sciences Corporation is a combination of institutional and insider ownership. Institutional investors, such as XYZ Asset Management and ABC Pension Fund, hold significant stakes in the company, indicating their confidence in its future prospects. Additionally, insiders also have a notable ownership stake, highlighting their belief in the company's growth potential.

    Understanding the ownership of Exact Sciences Corporation is essential for investors and stakeholders as it provides insights into the level of support and confidence from both institutional investors and insiders. This knowledge can help investors make informed decisions and evaluate the company's potential for long-term success.

    What is the mission statement of Exact Sciences Corporation?

    The mission statement of Exact Sciences Corporation

    Exact Sciences Corporation is a leading molecular diagnostics company that specializes in the early detection and prevention of cancer. Its mission statement reflects the company's commitment to improving patient outcomes through innovative and accurate cancer screening technologies.

    The mission statement of Exact Sciences Corporation is:

    "To transform cancer care through earlier detection and prevention, powered by advanced diagnostics and innovative solutions."

    This mission statement encapsulates the company's dedication to revolutionizing cancer care by providing cutting-edge diagnostic tools that enable the early detection of various types of cancer. By doing so, Exact Sciences aims to improve patient outcomes and contribute to the overall reduction of cancer-related mortality rates.

    The first part of the mission statement highlights the company's focus on earlier detection and prevention. Exact Sciences recognizes the critical role that early detection plays in successfully treating cancer, as it increases the chances of implementing effective interventions and improving patient survival rates. By emphasizing the importance of early detection, the company aims to shift the focus from late-stage diagnosis to proactive screening.

    The second part of the mission statement emphasizes the company's commitment to advanced diagnostics and innovative solutions. Exact Sciences continually strives to develop and improve diagnostic technologies that enable accurate and reliable cancer screening. By leveraging scientific advancements and technological innovations, the company aims to provide healthcare professionals with the tools they need to make informed decisions about patient care.

    Overall, the mission statement of Exact Sciences Corporation reflects its dedication to transforming cancer care through earlier detection and prevention. By focusing on advanced diagnostics and innovative solutions, the company aims to revolutionize the field of cancer screening and contribute to significant improvements in patient outcomes.

    How does Exact Sciences Corporation make money?


    Exact Sciences Corporation is a leading molecular diagnostics company that specializes in the early detection and prevention of cancer. With a focus on developing innovative screening tests, the company has experienced significant growth in recent years. In this section, we will explore the various ways in which Exact Sciences Corporation generates revenue.

    Sales of Cologuard

    One of the primary sources of revenue for Exact Sciences Corporation is the sales of their flagship product, Cologuard. Cologuard is a non-invasive, stool-based DNA test that screens for colorectal cancer and precancerous polyps. It is the only FDA-approved, non-invasive test of its kind, providing patients with a convenient and accurate alternative to traditional colonoscopies.

    Exact Sciences Corporation markets and sells Cologuard directly to healthcare providers, including primary care physicians and gastroenterologists. The company has built a robust sales force that educates healthcare professionals about the benefits of Cologuard and promotes its adoption as a routine screening tool. The sales of Cologuard have been a major driver of revenue for Exact Sciences Corporation, contributing to its financial success.

    Revenues from Laboratory Services

    In addition to the sales of Cologuard, Exact Sciences Corporation generates revenue through laboratory services. Once a patient's Cologuard sample is collected, it is shipped to Exact Sciences Corporation's state-of-the-art laboratory for analysis. The company's laboratory services include processing and analyzing the samples, as well as generating detailed test reports for healthcare providers.

    Exact Sciences Corporation charges healthcare providers for these laboratory services, which include the costs associated with the processing, analysis, and reporting of each Cologuard test. This revenue stream is essential to the company's financial model, as it provides a recurring source of income from the ongoing demand for Cologuard testing.

    Collaborations and Partnerships

    Exact Sciences Corporation also generates revenue through collaborations and partnerships with other companies in the healthcare industry. These collaborations may involve joint research and development efforts, co-marketing initiatives, or licensing agreements with other diagnostic companies, pharmaceutical manufacturers, or healthcare providers.

    Through these collaborations, Exact Sciences Corporation gains access to additional resources, expertise, and distribution channels, which can help expand its market reach and drive revenue growth. These partnerships often involve financial arrangements, such as upfront payments, milestone-based payments, or a share of future revenues from jointly developed products or services.


    Exact Sciences Corporation employs a multi-faceted approach to generate revenue. The sales of Cologuard, their flagship product, remain a significant source of income, complemented by revenues from laboratory services. Collaborations and partnerships with other industry players further contribute to the company's revenue stream. By leveraging these various revenue streams, Exact Sciences Corporation continues to thrive in the molecular diagnostics market, driving innovation and making a positive impact in the fight against cancer.

    Exact Sciences Corporation Business Model Canvas Explained

    What is the Business Model Canvas?

    The Business Model Canvas is a strategic management tool that allows organizations to visually represent and analyze their business model. It provides a holistic view of how a company creates, delivers, and captures value. The canvas consists of nine key building blocks that cover all aspects of a business, including customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure.

    Understanding the Business Model Canvas of Exact Sciences Corporation

    Exact Sciences Corporation is a leading molecular diagnostics company that specializes in the early detection and prevention of cancer. Let's delve into their Business Model Canvas to gain a better understanding of how they operate and generate value.

    Customer Segments

    Exact Sciences Corporation primarily targets two main customer segments: healthcare providers and patients. Their products and services are designed to assist healthcare providers in diagnosing and monitoring cancer, while also empowering patients to take control of their health through early detection.

    Value Propositions

    The company's value proposition lies in its innovative and non-invasive cancer screening tests. Exact Sciences Corporation's flagship product, Cologuard, is a non-invasive stool-based DNA test for colorectal cancer. This test offers an alternative to traditional colonoscopies, providing patients with a more comfortable and convenient screening option.


    Exact Sciences Corporation utilizes a multi-channel distribution strategy to reach its target customers. They collaborate with healthcare providers and medical institutions to market and distribute their screening tests. Additionally, the company also leverages digital marketing channels, such as online advertisements and social media, to raise awareness among patients.

    Customer Relationships

    Building strong customer relationships is crucial for Exact Sciences Corporation. They strive to establish collaborative partnerships with healthcare providers to ensure that their products are effectively integrated into the medical workflow. Furthermore, the company places a strong emphasis on patient education and support, offering resources and guidance to help individuals understand the importance of early cancer detection.

    Revenue Streams

    Exact Sciences Corporation generates revenue primarily through the sales of their cancer screening tests. They also earn revenue through partnerships and collaborations, such as licensing agreements with other healthcare companies. Additionally, the company may receive reimbursement from insurance providers for their diagnostic services.

    Key Resources

    To carry out their operations effectively, Exact Sciences Corporation relies on a range of key resources. These include their advanced laboratory facilities, research and development capabilities, highly skilled workforce, and strong relationships with healthcare professionals.

    Key Activities

    The key activities of Exact Sciences Corporation revolve around research and development, laboratory testing, manufacturing, marketing, and sales. They continually invest in research to develop new and improved screening tests, ensuring they stay at the forefront of cancer detection technology.

    Key Partnerships

    Exact Sciences Corporation understands the importance of strategic partnerships to enhance their business model. They collaborate with healthcare providers, laboratories, insurance companies, and other stakeholders to expand their reach, improve testing capabilities, and streamline the reimbursement process.

    Cost Structure

    The cost structure of Exact Sciences Corporation includes expenses related to research and development, laboratory operations, manufacturing, marketing, sales, and maintaining regulatory compliance. Additionally, the company invests in talent acquisition and training to retain a highly skilled workforce.

    In conclusion, Exact Sciences Corporation's Business Model Canvas showcases how they create value for their customers and stakeholders. By focusing on innovative cancer screening tests, establishing strong customer relationships, and leveraging strategic partnerships, the company has positioned itself as a leader in the field of early cancer detection.

    Which companies are the competitors of Exact Sciences Corporation?

    Competitors of Exact Sciences Corporation

    Exact Sciences Corporation faces competition from several companies in the field of molecular diagnostics and cancer screening. These competitors include:

    1. Abbott Laboratories: Abbott Laboratories is a global healthcare company that offers a wide range of products and services, including molecular diagnostics. They have developed the "Abbott RealTime IDH1" assay for the detection of mutations in the IDH1 gene, which is associated with certain types of cancer. This puts them in direct competition with Exact Sciences' Cologuard test.

    2. Roche Holding AG: Roche is a leading pharmaceutical and diagnostics company that provides innovative solutions for personalized healthcare. Their molecular diagnostics division offers tests for various diseases, including cancer. Roche's "cobas EGFR Mutation Test v2" is a direct competitor to Exact Sciences' molecular diagnostic tests for lung cancer.

    3. Illumina, Inc.: Illumina is a biotechnology company that specializes in genetic sequencing and array-based solutions. They offer a range of products, including the "TruSight Oncology 500" assay, which enables comprehensive genomic profiling of solid tumors. This puts them in competition with Exact Sciences' genomic profiling services.

    4. Guardant Health, Inc.: Guardant Health is a precision oncology company that focuses on liquid biopsy testing. Their flagship product, "Guardant360," is a comprehensive genomic profiling test that uses blood samples to detect cancer-related mutations. This places them in direct competition with Exact Sciences' liquid biopsy tests.

    5. Quest Diagnostics Incorporated: Quest Diagnostics is a leading provider of diagnostic information services. They offer a broad range of tests, including cancer screening and molecular diagnostics. Their "ColoVantage" test is a direct competitor to Exact Sciences' Cologuard test for colorectal cancer screening.

    These are just a few examples of the companies that compete with Exact Sciences Corporation in the molecular diagnostics and cancer screening market. The competition in this field is intense, and each company strives to develop innovative solutions that can improve early cancer detection and patient outcomes.

    Exact Sciences Corporation SWOT Analysis


    1. Leading provider of non-invasive cancer screening tests: Exact Sciences Corporation is known for its flagship product, Cologuard, which is a non-invasive screening test for colorectal cancer. This innovative product has gained significant market share and has positioned the company as a leader in the field of non-invasive cancer screening.

    2. Strong financial performance: The company has consistently demonstrated strong financial performance over the years. Its revenue has been growing rapidly, driven by increasing adoption of Cologuard and other screening tests. This financial stability allows Exact Sciences to invest in research and development, marketing, and expansion of its product portfolio.

    3. Strategic partnerships and collaborations: Exact Sciences has successfully formed strategic partnerships and collaborations with other organizations in the healthcare industry. For instance, the company has partnered with Mayo Clinic, one of the most prestigious medical institutions, to develop and commercialize new screening tests. These collaborations enhance the company's credibility and provide access to valuable expertise and resources.


    1. Dependence on a single product: Despite the success of Cologuard, Exact Sciences Corporation heavily relies on this single product for a significant portion of its revenue. This dependence on one product makes the company vulnerable to regulatory changes, market competition, and potential product failures. Diversification of its product portfolio would help mitigate this weakness.

    2. High research and development costs: As a company focused on innovation and developing new screening tests, Exact Sciences invests heavily in research and development activities. This results in high R&D costs, which can impact the company's profitability, especially if the expected returns on these investments are not realized.

    3. Limited international presence: Currently, Exact Sciences primarily operates in the United States. The company's products are not widely available internationally, which limits its potential market reach and revenue opportunities. Expanding its presence into global markets would allow the company to tap into a larger customer base.


    1. Growing demand for non-invasive cancer screening: The global demand for non-invasive cancer screening tests is increasing as individuals seek more convenient and less invasive options for early detection of cancer. Exact Sciences can capitalize on this trend by expanding its product portfolio to include screening tests for other types of cancer.

    2. Advancements in technology: Continuous advancements in technology offer opportunities for Exact Sciences to develop new and improved screening tests. For instance, the company can explore the use of artificial intelligence and machine learning algorithms to enhance the accuracy and efficiency of its tests. Embracing technological innovations can give Exact Sciences a competitive edge in the market.

    3. Increased healthcare spending: As healthcare spending continues to rise globally, there is a greater emphasis on preventive care and early detection of diseases. This presents an opportunity for Exact Sciences to collaborate with healthcare providers and insurers to promote the adoption of its screening tests, ultimately leading to increased market penetration.


    1. Regulatory challenges: The medical device and diagnostic industry is subject to strict regulatory oversight. Changes in regulations or delays in obtaining necessary approvals can significantly impact the company's ability to bring new products to market or expand into new regions. Compliance with evolving regulatory requirements is crucial for Exact Sciences to ensure smooth operations.

    2. Competitive landscape: The market for non-invasive cancer screening tests is highly competitive, with several established companies and new entrants vying for market share. Competitors may develop similar products, introduce pricing strategies, or engage in aggressive marketing campaigns, which could erode Exact Sciences' market position and affect its revenue growth.

    3. Reimbursement issues: Reimbursement policies and coverage decisions by insurance companies and government health agencies can influence the adoption and utilization of Exact Sciences' screening tests. Changes in reimbursement rates or denial of coverage can impact the accessibility and affordability of the company's products, potentially affecting its market share and revenue. Continuous monitoring of reimbursement trends and proactive engagement with payers is essential to navigate this threat.

    Key Takeaways

    • Exact Sciences Corporation is publicly owned, meaning its ownership is spread among shareholders who hold the company's stock.
    • The mission statement of Exact Sciences Corporation is to "change lives by conquering cancer through earlier detection."
    • Exact Sciences Corporation primarily generates revenue through the sale of its flagship product, Cologuard, a non-invasive colon cancer screening test.
    • The business model canvas of Exact Sciences Corporation involves key elements such as customer segments, value proposition, channels, customer relationships, revenue streams, key activities, key resources, and key partnerships.
    • Competitors of Exact Sciences Corporation include companies such as Guardant Health, Foundation Medicine, and Genomic Health.
    • In terms of SWOT analysis, Exact Sciences Corporation's strengths lie in its innovative testing technology and strong market position. However, it faces weaknesses such as high costs and potential regulatory challenges. Opportunities for the company include expanding its product portfolio, while threats include competitive pressures and potential market saturation.


    In conclusion, Exact Sciences Corporation is a leading player in the field of cancer diagnostics, with a mission to eradicate cancer through early detection and prevention. The company's innovative and non-invasive screening tests have revolutionized the way cancer is diagnosed and have the potential to save countless lives.

    Exact Sciences Corporation's business model revolves around the development, marketing, and sale of its flagship product, Cologuard, which detects colorectal cancer. By partnering with healthcare providers and insurers, the company generates revenue from test sales, reimbursement, and licensing agreements.

    Despite being a pioneer in its industry, Exact Sciences Corporation faces competition from other companies offering similar diagnostic tests, such as Guardant Health and Biocept. However, with its robust technology and strong market presence, Exact Sciences Corporation is well-positioned to maintain its competitive edge.

    A SWOT analysis of Exact Sciences Corporation reveals its strengths lie in its advanced technology, strong brand recognition, and strategic partnerships. However, the company also faces challenges, such as regulatory uncertainties and the need for continued innovation to stay ahead of competitors. By capitalizing on opportunities in the growing field of cancer diagnostics and addressing potential threats, Exact Sciences Corporation can continue to drive advancements in cancer detection and make a significant impact on global healthcare.

    Overall, Exact Sciences Corporation's dedication to transforming cancer care and its innovative business model position it as a key player in the fight against cancer. With ongoing research and development, strategic collaborations, and a focus on improving patient outcomes, the company is poised for continued success in the years to come.


    How can I find a SWOT analysis on a company?

    There are several ways to find a SWOT analysis on a company:

    1. Company Website: Many companies provide SWOT analyses on their websites, especially if they are publicly traded or have a strong online presence. Look for sections like "Investor Relations," "About Us," or "Company Profile." Some companies may refer to it as a "Strengths, Weaknesses, Opportunities, and Threats" analysis instead of SWOT.

    2. Business Databases: Online business databases such as Bloomberg, Hoovers, or IBISWorld often provide SWOT analyses on various companies. These databases can be accessed through university libraries, public libraries, or by subscribing to them individually.

    3. Market Research Reports: Research firms and market intelligence companies often publish reports that include SWOT analyses on specific companies or industries. These reports can be found on platforms like MarketResearch.com, Statista, or Euromonitor. Some of these reports may require a purchase or subscription.

    4. News Articles and Press Releases: Search for news articles, press releases, or interviews related to the company you are interested in. Sometimes, media outlets or the company itself may have published SWOT analyses as part of their coverage or announcements.

    5. Analyst Reports: Investment banks, brokerage firms, and equity research analysts often produce reports that include SWOT analyses of companies. These reports are usually available for their clients or subscribers. However, some reports may also be available for public access through financial news websites, such as Yahoo Finance or Seeking Alpha.

    6. Academic Journals and Publications: Research papers or case studies published in academic journals or trade publications may contain SWOT analyses of companies. These can be accessed through university libraries or online platforms like JSTOR or Google Scholar.

    Remember that while SWOT analyses can provide valuable insights, they may vary in terms of depth, accuracy, and timeliness. It is advisable to cross-reference information from multiple sources to get a comprehensive understanding of a company's SWOT analysis.

    What are the 3 Cs of SWOT analysis?

    The 3 Cs of SWOT analysis are:

    1. Customers: This includes understanding the needs, preferences, and behaviors of the target customers. It involves analyzing customer segments, buying patterns, and satisfaction levels.

    2. Competitors: This involves studying and evaluating the strengths and weaknesses of the competitors in the market. It includes analyzing their products, pricing strategies, market share, and competitive advantages.

    3. Company: This refers to the internal analysis of the organization itself. It involves assessing the strengths and weaknesses of the company's resources, capabilities, and overall performance. This includes evaluating factors such as financial stability, brand reputation, operational efficiency, and employee skills.

    What is a SWOT analysis in science?

    A SWOT analysis in science refers to the evaluation of the strengths, weaknesses, opportunities, and threats associated with a scientific project, research study, or scientific organization. It is a strategic planning tool used to assess the internal and external factors that may impact the success or failure of a scientific endeavor.

    In a SWOT analysis in science, the strengths and weaknesses represent internal factors that are within the control of the scientists or organization. This includes evaluating the expertise, resources, infrastructure, technologies, and skills available to the project or organization. Identifying strengths helps to leverage advantages and build upon existing capabilities, while recognizing weaknesses allows for the development of strategies to overcome limitations.

    Opportunities and threats, on the other hand, represent external factors that are beyond the control of the scientists or organization. Opportunities refer to external factors that can be beneficial to the project or organization, such as new funding sources, collaborations, technological advancements, or emerging trends. Threats, on the other hand, are external factors that may pose challenges or risks, such as competition, budget constraints, regulatory changes, or lack of public support. Identifying opportunities helps in maximizing benefits, while recognizing threats allows for proactive measures to mitigate risks.

    By conducting a SWOT analysis in science, researchers and organizations can gain a comprehensive understanding of their current situation, identify areas of improvement, make informed decisions, and develop effective strategies to achieve their scientific goals.

    Which company is good for SWOT analysis?

    There are many companies that are suitable for SWOT analysis, as it can be conducted for any organization, regardless of its size or industry. However, some well-known companies that are often studied for SWOT analysis include:

    1. Apple Inc.
    2. Google (Alphabet Inc.)
    3. Amazon.com Inc.
    4. Microsoft Corporation
    5. Tesla Inc.
    6. Coca-Cola Company
    7. McDonald's Corporation
    8. Nike Inc.
    9. Walmart Inc.
    10. Procter & Gamble Co.

    These companies have a significant presence in their respective industries and have undergone various strategic changes, making them interesting subjects for SWOT analysis. However, it is important to note that the choice of the company for SWOT analysis may vary based on the specific objectives of the analysis and the industry or sector of interest.

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