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Company > Abbott Laboratories: Business Model, SWOT Analysis, and Competitors 2023

Abbott Laboratories: Business Model, SWOT Analysis, and Competitors 2023

Published: Mar 15, 2023

Inside This Article


    Abbott Laboratories is a globally recognized healthcare company that specializes in the development and manufacturing of various medical devices, diagnostics, and nutritional products. With a strong focus on enhancing human health, Abbott has established itself as a leader in the industry. This article takes an in-depth look at Abbott's business model, conducting a SWOT analysis to identify its strengths, weaknesses, opportunities, and threats. Additionally, it explores Abbott's key competitors and provides valuable insights into the company's positioning in the market for the year 2023.

    What You Will Learn:

    • Who owns Abbott Laboratories and the significance of its ownership structure.
    • The mission statement of Abbott Laboratories and how it guides the company's actions and goals.
    • The various revenue streams and business strategies that Abbott Laboratories employs to generate income.
    • An in-depth understanding of Abbott Laboratories' business model canvas, including its key components and value proposition.
    • Insight into the top competitors of Abbott Laboratories and how they compare in the industry.
    • A comprehensive SWOT analysis of Abbott Laboratories, highlighting its strengths, weaknesses, opportunities, and threats.

    Who owns Abbott Laboratories?

    Major Shareholders

    Abbott Laboratories, a global healthcare company, has a diversified ownership structure with a considerable number of institutional and individual shareholders. As of the latest available information, the largest institutional shareholders of Abbott Laboratories are:

    1. Vanguard Group Inc.: With over 131 million shares, Vanguard Group Inc. holds the top position among institutional shareholders of Abbott Laboratories. This investment management company is renowned for its index funds and exchange-traded funds.

    2. BlackRock Inc.: BlackRock Inc., another prominent investment management firm, is the second-largest institutional shareholder of Abbott Laboratories. It holds approximately 110 million shares, making it a significant stakeholder in the company.

    3. State Street Corporation: State Street Corporation, a leading financial services company, ranks third among institutional shareholders of Abbott Laboratories. Holding around 78 million shares, the corporation plays a significant role in the ownership of the company.

    Insider Ownership

    In addition to institutional shareholders, Abbott Laboratories also has significant insider ownership. Insider ownership refers to the shares owned by individuals who are directly involved with the company, such as executives, board members, and employees. As of the latest disclosure, insider ownership of Abbott Laboratories stands at approximately 0.10%.

    Retail Investors

    Retail investors, which include individual shareholders and smaller investment firms, also play a role in the ownership of Abbott Laboratories. Although their individual stakes may be relatively smaller compared to institutional shareholders, their cumulative ownership can still make a significant impact. These retail investors often invest in Abbott Laboratories due to its strong market presence, reliable dividends, and potential for long-term growth.

    It is important to note that ownership percentages and rankings may vary over time as institutional and individual investors buy or sell shares of Abbott Laboratories. Therefore, it is advisable to refer to the latest reports and disclosures to get the most up-to-date information on the company's ownership structure.

    What is the mission statement of Abbott Laboratories?

    Abbott Laboratories' Mission Statement

    Abbott Laboratories is a global healthcare company that is dedicated to improving people's lives through the development of innovative and high-quality healthcare products. The company's mission statement is centered around three key pillars:

    1. Advancing Science and Technology: Abbott Laboratories aims to push the boundaries of scientific knowledge and technology to discover and create groundbreaking healthcare solutions. By investing in research and development, the company strives to deliver products that address unmet medical needs, improve patient outcomes, and enhance the overall quality of healthcare.

    2. Delivering Reliable and High-Quality Products: With a focus on quality, Abbott Laboratories is committed to manufacturing and delivering reliable healthcare products that meet the highest standards of safety, efficacy, and performance. The company's dedication to quality extends across its entire product portfolio, including pharmaceuticals, medical devices, diagnostics, and nutritionals.

    3. Making a Meaningful Impact: Abbott Laboratories seeks to make a meaningful impact on individuals, communities, and societies as a whole. Through its products and initiatives, the company aims to improve access to healthcare, promote health and wellness, and contribute to the well-being of people around the world. Abbott Laboratories also actively engages in corporate social responsibility efforts, partnering with organizations to address healthcare challenges and support sustainable development.

    In summary, Abbott Laboratories' mission is to utilize science and technology to develop reliable and high-quality healthcare products that make a positive impact on people's lives. By advancing healthcare innovation and addressing global health challenges, the company strives to improve the well-being and quality of life for individuals and communities worldwide.

    How does Abbott Laboratories make money?

    Pharmaceutical Products

    One major source of revenue for Abbott Laboratories is its pharmaceutical products. The company develops, manufactures, and sells a wide range of prescription drugs and over-the-counter medications. Abbott's pharmaceutical division focuses on various therapeutic areas such as cardiovascular health, diabetes care, immunology, neuroscience, and oncology. By investing in research and development, Abbott Laboratories continuously introduces innovative drugs to the market, addressing unmet medical needs and improving patient outcomes. These pharmaceutical products generate significant revenue for the company through direct sales to healthcare providers, pharmacies, and distributors worldwide.

    Medical Devices

    Another significant revenue stream for Abbott Laboratories is its medical devices division. The company designs, manufactures, and sells a variety of medical devices and technologies used in diagnostics, monitoring, and treatment of various medical conditions. Abbott's medical devices range from cardiovascular devices like stents, heart pumps, and vascular closure devices, to diabetes care products such as glucose monitoring systems and insulin pumps. Additionally, the company offers diagnostic tests and instruments for infectious diseases, cancer, and genetic conditions. Through strategic partnerships and acquisitions, Abbott continues to expand its portfolio of medical devices, catering to the evolving needs of healthcare professionals and patients globally.

    Nutritional Products

    Abbott Laboratories also generates revenue through its nutritional products division. The company produces a wide range of infant formulas, adult nutrition products, and specialty nutritional supplements. These products are designed to support healthy growth and development, manage specific dietary needs, and provide nutritional support for individuals with medical conditions. Abbott's nutritional products are sold directly to consumers, pharmacies, hospitals, and healthcare institutions worldwide. With a focus on research and innovation, Abbott continually develops new nutritional products and formulas to meet the evolving nutritional needs of individuals across different life stages.

    Established Pharmaceuticals

    In addition to its branded pharmaceutical products, Abbott Laboratories also generates revenue from its established pharmaceuticals division. This division focuses on generic pharmaceuticals, offering affordable alternatives to branded medications. Abbott's established pharmaceuticals are primarily marketed in emerging markets, where access to affordable healthcare is crucial. By leveraging its manufacturing capabilities and distribution networks, Abbott provides quality generic medications at lower costs, making healthcare more accessible to a larger population. This division contributes to Abbott Laboratories' revenue by catering to the growing demand for affordable medications in emerging economies.

    Geographic Expansion and Partnerships

    Abbott Laboratories also generates revenue through geographic expansion and strategic partnerships. The company actively seeks opportunities to enter new markets and expand its presence globally. By establishing partnerships with local distributors, healthcare providers, and government entities, Abbott gains access to new customer bases and markets. These partnerships help Abbott introduce its pharmaceutical products, medical devices, and nutritional products to new regions, driving revenue growth. Additionally, Abbott collaborates with academic institutions, research organizations, and other companies to develop innovative healthcare solutions, further expanding its product offerings and revenue streams.

    In summary, Abbott Laboratories generates revenue through various channels, including pharmaceutical products, medical devices, nutritional products, established pharmaceuticals, and strategic partnerships. By consistently investing in research and development, expanding its product portfolio, and exploring new markets, Abbott continues to strengthen its position as a leading healthcare company while driving revenue growth.

    Abbott Laboratories Business Model Canvas Explained

    Introduction to Abbott Laboratories

    Abbott Laboratories is a global healthcare company that specializes in the development, production, and marketing of a wide range of pharmaceuticals, medical devices, diagnostics, and nutrition products. With a rich history dating back to 1888, Abbott has established itself as a leader in the healthcare industry, serving millions of patients worldwide.

    Key Partnerships

    Abbott Laboratories operates through strategic partnerships with various stakeholders in the healthcare ecosystem. These partnerships play a crucial role in the company's ability to deliver innovative products and services to its customers. Abbott collaborates with research institutions, universities, and healthcare professionals to drive advancements in medical science and technology. Additionally, the company partners with distributors and wholesalers to ensure its products reach the intended markets efficiently.

    Key Activities

    The key activities of Abbott Laboratories revolve around research and development, manufacturing, marketing, and distribution of its diverse portfolio of healthcare products. The company invests significantly in R&D to discover and develop breakthrough therapies, diagnostics, and medical devices. Abbott operates state-of-the-art manufacturing facilities to ensure the highest quality standards are met. Marketing activities involve promoting its products to healthcare providers, hospitals, and pharmacies. Lastly, Abbott has a well-established distribution network to ensure timely delivery of its products to customers worldwide.

    Key Resources

    Abbott's success is built upon its extensive range of key resources. The company's research and development capabilities enable it to continuously innovate and introduce new products to the market. Abbott's dedicated team of scientists, engineers, and healthcare professionals are instrumental in driving the company's mission to improve people's health. Furthermore, Abbott's manufacturing facilities, advanced technology platforms, and supply chain infrastructure are critical resources that support the production and distribution of its products on a global scale.

    Value Proposition

    Abbott Laboratories strives to provide value to its customers by offering innovative, high-quality healthcare products that address critical medical needs. The company's value proposition lies in its ability to improve patient outcomes, enhance clinical performance, and contribute to the overall efficiency of the healthcare system. Abbott's products range from life-saving pharmaceuticals to cutting-edge medical devices, all designed to improve the well-being of individuals and communities.

    Customer Segments

    Abbott Laboratories serves a diverse customer base that includes healthcare professionals, hospitals, clinics, pharmacies, and patients. The company's products cater to a wide range of medical specialties, such as cardiology, diabetes care, diagnostics, nutrition, and more. By tailoring its offerings to meet the specific needs of different customer segments, Abbott ensures that its products are accessible and beneficial to a broad spectrum of healthcare providers and patients.


    To reach its customers effectively, Abbott utilizes various distribution channels. The company leverages both direct and indirect sales channels to ensure its products are available in the right locations at the right time. Abbott's direct sales force engages with healthcare professionals directly, providing them with product information, training, and support. Additionally, the company works with distributors and wholesalers to reach a wider network of customers, particularly in regions where it may not have a direct presence.

    Cost Structure

    Abbott Laboratories incurs costs across multiple areas to sustain its operations. The company invests heavily in research and development to fuel innovation, which involves significant expenditure on scientific research, clinical trials, and regulatory compliance. Manufacturing costs include expenses related to production facilities, raw materials, and quality control. Abbott also allocates funds for marketing and promotion activities to create awareness and drive demand for its products. Lastly, the company incurs administrative and operational costs to support its global infrastructure and maintain regulatory compliance.

    Revenue Streams

    Abbott generates revenue from the sale of its pharmaceuticals, medical devices, diagnostics, and nutrition products. The company's diversified portfolio allows it to generate revenue from multiple sources, reducing its reliance on any single product or market segment. Abbott's revenue streams come from various customer segments, including healthcare providers, hospitals, clinics, pharmacies, and direct-to-consumer sales. Additionally, the company may generate revenue through partnerships, licensing agreements, and collaborations with other industry players.


    Abbott Laboratories' business model canvas highlights the complexity and comprehensiveness of its operations in the healthcare industry. By leveraging key partnerships, resources, and activities, Abbott delivers value to its diverse customer segments through innovative products and services. With a strong focus on research and development, manufacturing excellence, and global distribution, Abbott continues to make a significant impact on improving healthcare outcomes around the world.

    Which companies are the competitors of Abbott Laboratories?

    Major Competitors of Abbott Laboratories

    Abbott Laboratories operates in the highly competitive healthcare industry, and it faces significant competition from various companies. Here are some of the major competitors of Abbott Laboratories:

    1. Johnson & Johnson: As a diversified healthcare company, Johnson & Johnson competes directly with Abbott Laboratories in several segments, including medical devices, pharmaceuticals, and consumer healthcare products. Both companies have a global presence and offer a wide range of innovative products.

    2. Roche Holding AG: Roche Holding is a leading Swiss multinational healthcare company that competes with Abbott Laboratories in areas such as diagnostics, pharmaceuticals, and personalized healthcare solutions. Roche's strong presence in the diagnostic testing market makes it a formidable competitor for Abbott.

    3. Medtronic: Medtronic is one of the largest medical device companies globally and competes with Abbott Laboratories in areas such as cardiovascular devices, diabetes care, and neuromodulation. The competition between these companies focuses on technological advancements and superior product offerings.

    4. Pfizer Inc.: Pfizer is a renowned pharmaceutical company that competes with Abbott Laboratories in various therapeutic areas, including cardiovascular, immunology, and oncology. Both companies invest heavily in research and development to bring innovative drugs to market.

    5. Novartis AG: Novartis, a Swiss multinational pharmaceutical company, competes with Abbott Laboratories on multiple fronts, including pharmaceuticals, generics, and biosimilars. Both companies strive to develop breakthrough therapies and maintain a robust pipeline of new products.

    6. Becton, Dickinson and Company (BD): BD, a global medical technology company, competes with Abbott Laboratories in areas such as diagnostics, medical devices, and laboratory equipment. The competition often revolves around product quality, reliability, and accuracy.

    7. Siemens Healthineers: Siemens Healthineers is a prominent player in the healthcare industry, offering a broad portfolio of medical imaging, laboratory diagnostics, and advanced therapies. It competes with Abbott Laboratories in diagnostics and medical imaging solutions.

    These are just a few examples of the competitors that Abbott Laboratories encounters in its various business segments. The healthcare industry is continuously evolving, and competition drives companies like Abbott to innovate, improve their products, and provide better healthcare solutions to patients worldwide.

    Abbott Laboratories SWOT Analysis


    • Strong brand reputation: Abbott Laboratories has a long history in the healthcare industry and has built a strong brand reputation over the years. The company is known for its high-quality products and commitment to innovation, which has helped it establish a loyal customer base.

    • Diversified product portfolio: Abbott Laboratories offers a wide range of products across various healthcare segments, including pharmaceuticals, medical devices, diagnostics, and nutrition. This diversification helps the company mitigate risks associated with any specific segment and allows it to capture opportunities in different markets.

    • Global presence: Abbott Laboratories operates in over 160 countries worldwide, giving it a significant global presence. This extensive reach allows the company to tap into diverse markets and benefit from varying economic conditions in different regions.

    • Strong research and development capabilities: Abbott Laboratories has a strong focus on research and development (R&D) activities. The company invests a significant amount in R&D to develop innovative products and technologies, which gives it a competitive edge in the market.


    • Dependency on a few key products: Although Abbott Laboratories has a diversified product portfolio, it still relies heavily on a few key products for a significant portion of its revenue. This dependency exposes the company to risks associated with any potential decline in sales or regulatory issues for these products.

    • Potential for product recalls: As a healthcare company, Abbott Laboratories faces the risk of product recalls due to quality issues or regulatory non-compliance. Any major recall can not only impact the company financially but also damage its brand reputation.

    • High competition: The healthcare industry is highly competitive, with many established players and new entrants. Abbott Laboratories faces intense competition from both domestic and international companies, which can put pressure on its market share and pricing.


    • Growing healthcare market: The global healthcare market is expected to experience significant growth in the coming years, driven by factors such as an aging population, increasing healthcare expenditure, and advancements in medical technology. Abbott Laboratories can capitalize on this growing market by expanding its product offerings and entering new geographical regions.

    • Increasing demand for personalized medicine: With advancements in genetic testing and personalized medicine, there is a growing demand for diagnostic tests and treatments tailored to individual patients. Abbott Laboratories can leverage its expertise in diagnostics and pharmaceuticals to develop and market personalized medicine solutions.

    • Expansion in emerging markets: Emerging markets, such as China, India, and Brazil, offer substantial growth opportunities for healthcare companies. Abbott Laboratories can focus on expanding its presence in these markets to tap into the rising demand for quality healthcare products and services.


    • Stringent regulatory environment: The healthcare industry is subject to strict regulations and compliance requirements. Any changes in regulations or failure to comply with existing ones can pose challenges for Abbott Laboratories and impact its operations and profitability.

    • Pricing pressures: Healthcare providers and payers are increasingly focused on cost containment, putting pressure on companies like Abbott Laboratories to offer competitive pricing. This can affect the company's profit margins and require constant efforts to optimize operational efficiencies.

    • Intellectual property risks: Abbott Laboratories invests heavily in research and development, and its success depends on protecting its intellectual property rights. However, there is always a risk of patent infringement or intellectual property theft, which can negatively impact the company's competitive position and financial performance.

    Key Takeaways

    • Abbott Laboratories is a publicly traded company, meaning it is owned by its shareholders who hold shares of the company's stock.
    • The mission statement of Abbott Laboratories is to help people live their best and healthiest lives through the development of innovative healthcare products and solutions.
    • Abbott Laboratories generates revenue through the sale of a wide range of healthcare products, including pharmaceuticals, medical devices, diagnostics, and nutrition products.
    • The Business Model Canvas of Abbott Laboratories encompasses key aspects such as value proposition, customer segments, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure.
    • Some of the main competitors of Abbott Laboratories include Johnson & Johnson, Pfizer, Roche Holding, and Novartis.

    Abbott Laboratories SWOT Analysis:

    • Strengths: Strong brand reputation, diverse product portfolio, global presence, research and development capabilities.
    • Weaknesses: Dependence on a few key products, potential litigation risks, regulatory challenges, vulnerability to economic fluctuations.
    • Opportunities: Growing demand for healthcare products, expansion into emerging markets, advancements in technology, strategic partnerships and acquisitions.
    • Threats: Intense competition, pricing pressures, changing regulations, potential patent expirations, geopolitical risks.


    In conclusion, Abbott Laboratories is a leading healthcare company that is owned by its shareholders. The mission statement of Abbott Laboratories is to improve the lives of people around the world through innovative healthcare solutions. The company generates revenue through various sources, including the sale of pharmaceuticals, medical devices, nutritional products, and diagnostic tests.

    Abbott Laboratories operates with a well-defined business model canvas that encompasses key elements such as customer segments, value propositions, channels, customer relationships, revenue streams, key activities, resources, and partnerships. This model allows the company to effectively deliver its products and services to customers while ensuring profitability and sustainability.

    In terms of competition, Abbott Laboratories faces rivalry from several other healthcare companies. Some notable competitors include Johnson & Johnson, Pfizer, Roche, and Novartis. These companies also operate in the pharmaceutical, medical device, and diagnostic sectors, creating a competitive landscape in the industry.

    Lastly, a SWOT analysis of Abbott Laboratories reveals its strengths, weaknesses, opportunities, and threats. The company has a strong portfolio of products, a global presence, and a commitment to innovation. However, it also faces challenges such as regulatory complexities and intense competition. Abbott Laboratories has opportunities to expand its market share, especially in emerging markets, and to invest in research and development to stay ahead in the industry.

    Overall, Abbott Laboratories is a formidable player in the healthcare sector, driven by its mission to improve healthcare outcomes worldwide. With a solid business model and a focus on innovation, the company continues to thrive in a competitive landscape, navigating challenges and capitalizing on opportunities for growth.


    What are the strengths of Abbott Laboratories?

    Some of the strengths of Abbott Laboratories include:

    1. Diversified product portfolio: Abbott has a wide range of healthcare products in various therapeutic areas such as pharmaceuticals, diagnostics, nutrition, and medical devices. This diversification helps the company to mitigate risks and maintain stable revenue streams.

    2. Strong research and development (R&D) capabilities: Abbott invests heavily in R&D, which enables it to develop innovative products and technologies. This focus on innovation helps the company stay ahead of competitors and meet the evolving needs of healthcare providers and patients.

    3. Global presence: Abbott operates in more than 160 countries, making it a truly global company. This extensive global footprint allows the company to tap into diverse markets and benefit from the growth potential of emerging economies.

    4. Strong brand recognition: Abbott has established a strong brand image over the years, known for its quality and reliability. This brand recognition gives the company a competitive advantage and fosters trust among healthcare professionals and patients.

    5. Strong financial performance: Abbott has consistently delivered strong financial results, with steady revenue growth and profitability. This financial strength enables the company to invest in R&D, pursue strategic acquisitions, and withstand market fluctuations.

    6. Focus on emerging markets: Abbott has been actively expanding its presence in emerging markets, such as India, China, and Brazil. These markets offer significant growth opportunities due to increasing healthcare spending and growing middle-class populations.

    7. Commitment to sustainability: Abbott is recognized for its commitment to sustainability and corporate social responsibility. The company focuses on reducing its environmental impact, improving access to healthcare, and supporting communities through various initiatives.

    8. Strong distribution network: Abbott has a well-established global distribution network, enabling efficient delivery of its products to customers worldwide. This network ensures timely availability of Abbott's products and supports its market penetration strategies.

    What is the weakness of Abbott Laboratories?

    One weakness of Abbott Laboratories is its dependence on a few key products and markets. While the company has a diverse portfolio, it heavily relies on a few products, such as its diagnostic tests, medical devices, and pharmaceuticals. This concentration increases the risk of revenue fluctuations if any of these products face competition, regulatory issues, or market changes. Additionally, Abbott Laboratories is exposed to geopolitical risks and currency fluctuations as it operates in multiple countries, making it vulnerable to economic and political uncertainties in those regions. Finally, the company faces the challenge of maintaining a strong reputation and trust in the healthcare industry, as any negative publicity or product recalls can significantly impact its brand image and market position.

    What is the Pestel analysis of Abbott Laboratories?

    Pestel analysis is a framework used to analyze the macro-environmental factors that can impact a company. Here is the Pestel analysis of Abbott Laboratories:

    1. Political Factors:
    • Government regulations and policies: Abbott Laboratories operates in various countries and is subject to the regulations and policies of each government, including healthcare regulations, intellectual property laws, and tax policies.
    • Political stability: Political stability in the countries where Abbott operates is crucial for ensuring smooth operations and investment security.
    1. Economic Factors:
    • Economic growth: Abbott's performance is influenced by the overall economic growth of the countries it operates in. A strong economy generally leads to increased healthcare spending, benefiting the company.
    • Exchange rates: Abbott Laboratories operates globally and is subject to currency fluctuations. Exchange rate changes can impact the company's revenues and profitability.
    1. Sociocultural Factors:
    • Aging population: As the global population ages, there is an increased demand for healthcare products and services, which presents growth opportunities for Abbott.
    • Changing consumer preferences: Consumer preferences for healthcare products are constantly evolving. Abbott needs to adapt its offerings to meet changing consumer demands.
    1. Technological Factors:
    • Technological advancements: Abbott operates in the healthcare industry, which is heavily influenced by technological advancements. The company needs to invest in research and development to stay competitive and bring innovative products to the market.
    • Digital transformation: The adoption of digital technologies is transforming the healthcare industry. Abbott needs to leverage digital platforms and technologies to enhance its operations, product development, and customer engagement.
    1. Environmental Factors:
    • Sustainability and environmental impact: As a healthcare company, Abbott Laboratories needs to be mindful of its environmental footprint. The company should focus on sustainability practices and develop environmentally friendly products and manufacturing processes.
    1. Legal Factors:
    • Intellectual property protection: Abbott invests heavily in research and development, and intellectual property protection is crucial to safeguard its innovations and maintain a competitive advantage.
    • Product safety regulations: Abbott must comply with stringent safety regulations to ensure the quality and safety of its products.

    It is important to note that the Pestel analysis is a subjective assessment and may vary depending on the specific circumstances and industry trends.

    What is Abbott's competitive strategy?

    Abbott's competitive strategy can be summarized as follows:

    1. Focus on Innovation: Abbott places a strong emphasis on research and development to drive innovation and create differentiated products. The company invests heavily in cutting-edge technology and collaborates with external partners to develop new solutions and therapies.

    2. Diversification: Abbott operates in multiple healthcare sectors, including pharmaceuticals, medical devices, diagnostics, and nutrition. This diversification helps the company mitigate risks and take advantage of opportunities in different markets.

    3. Global Expansion: Abbott is a global company with a strong presence in various countries. The company aims to expand its footprint in emerging markets, where there is significant growth potential, by leveraging its broad product portfolio and local market knowledge.

    4. Strategic Acquisitions: Abbott has a history of strategic acquisitions to strengthen its product portfolio and expand its market reach. For example, the acquisition of St. Jude Medical in 2017 expanded Abbott's presence in the cardiovascular and neuromodulation markets.

    5. Focus on Emerging Trends: Abbott actively monitors emerging healthcare trends, such as personalized medicine and digital health solutions. The company seeks to capitalize on these trends by developing innovative products and services that meet evolving customer needs.

    6. Strong Brand and Reputation: Abbott has built a strong brand and reputation over the years by consistently delivering high-quality products and demonstrating a commitment to ethical and responsible business practices. This brand equity helps Abbott compete effectively in the healthcare industry.

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