Apple vs Procter & Gamble: Business Model & Financial Comparison 2026
Apple · Technology / Consumer Electronics·Procter & Gamble · Consumer Defensive / Household & Personal Products
Financial Comparison
| Metric | AAPLApple | PGProcter & Gamble |
|---|---|---|
| Market Cap | $3.68T | $352.59B |
| Revenue (TTM) | $435.62B | $85.26B |
| Revenue Growth | 15.7% | 1.5% |
| Gross Margin | 47.3% | 51.2% |
| Operating Margin | 35.4% | 26.3% |
| Net Margin | 27.0% | 19.3% |
| Return on Equity | 152.0% | 31.6% |
| P/E (Trailing) | 31.7x | 22.3x |
| P/E (Forward) | 26.9x | 20.6x |
| Free Cash Flow | $106.31B | $13.25B |
| Cash | $66.91B | $10.82B |
| Total Debt | $90.51B | $36.64B |
Data sourced from Yahoo Finance. Green highlights indicate better performance for that metric. Use the interactive tool for real-time data.
Business Model Comparison
Apple
Apple stands as the world's most valuable company and leader in consumer electronics. Generating $435.62 billion in annual revenue (growing 15.7% year-over-year) and carrying a market capitalization of $3.83 trillion, the company has cemented its position as a foundational player in the global Consumer Electronics landscape. Under the leadership of Tim Cook, Apple continues to execute on a multi-year strategic vision that balances growth investme…
Full Apple analysis →Procter & Gamble
The Procter & Gamble Company stands as a leading company in Consumer Defensive. Generating $85.26 billion in annual revenue (growing 1.5% year-over-year) and carrying a market capitalization of $360.41 billion, the company has cemented its position as a foundational player in the global Household & Personal Products landscape. Under the leadership of its leadership team, The Procter & Gamble Company continues to execute on a multi-year strategic …
Full Procter & Gamble analysis →SWOT Analysis Comparison
Strengths
Apple
- With a market capitalization of $3.83T, Apple is one of the largest companies in its sector, providing the scale advantages of brand recognition, supplier leverage, and capital access that smaller com
- Apple's gross margin of 47.3% is well above industry averages, reflecting pricing power, operational efficiency, or a high-value product mix. The operating margin of 35.4% demonstrates disciplined cos
- Revenue grew 15.7% year-over-year to $435.62B, indicating strong demand for Apple's products and services and outperformance relative to many industry peers.
Procter & Gamble
- With a market capitalization of $360.41B, The Procter & Gamble Company is one of the largest companies in its sector, providing the scale advantages of brand recognition, supplier leverage, and capita
- The Procter & Gamble Company's gross margin of 51.2% is well above industry averages, reflecting pricing power, operational efficiency, or a high-value product mix. The operating margin of 26.3% demon
- A return on equity of 31.6% demonstrates that The Procter & Gamble Company generates strong returns from shareholder capital, a hallmark of companies with durable competitive advantages.
Weaknesses
Apple
- With a debt-to-equity ratio of 102.6, Apple carries significant debt relative to equity. While manageable given its cash flow, elevated leverage limits financial flexibility and increases vulnerabilit
- With 150,000 employees globally, Apple faces inherent challenges in agility, decision-making speed, and maintaining a consistent culture across geographies — advantages that smaller, nimbler competito
- iPhone revenue still represents 52% of total sales — over-reliance on a single product
Procter & Gamble
- The Procter & Gamble Company's debt-to-equity ratio of 68.7 indicates meaningful financial leverage. Total debt stands at $36.64B against $10.82B in cash and equivalents.
- Revenue growth of 1.5% is below what growth investors typically seek, suggesting market saturation in core businesses or increasing competitive pressure.
- With 109,000 employees globally, The Procter & Gamble Company faces inherent challenges in agility, decision-making speed, and maintaining a consistent culture across geographies — advantages that sma
Opportunities
Apple
- The rapid advancement of generative AI and large language models presents Apple with opportunities to automate operations, enhance products, and develop new AI-native services. Companies in Technology
- Apple operates in the Consumer Electronics segment of the broader Technology sector, which represents a $5.0 trillion by 2027 (IDC Global Technology Market). Even modest share gains in this environmen
- Emerging markets — particularly India (1.4B people, rapidly growing middle class), Southeast Asia (700M people), and Sub-Saharan Africa — represent significant untapped addressable markets for Apple's
Procter & Gamble
- The Procter & Gamble Company operates in the Household & Personal Products segment of the broader Consumer Defensive sector, which represents a $12 trillion global consumer staples market. Even modest
- Emerging markets — particularly India (1.4B people, rapidly growing middle class), Southeast Asia (700M people), and Sub-Saharan Africa — represent significant untapped addressable markets for The Pro
- With $10.82B in cash and strong free cash flow generation, The Procter & Gamble Company is well-positioned to pursue strategic acquisitions that expand its capabilities, customer base, or geographic r
Threats
Apple
- Global economic slowdowns, inflation, or rising interest rates can reduce consumer and enterprise spending. Apple's revenue is not fully insulated from macroeconomic cycles, and a recession scenario c
- Increasing government regulation — particularly data privacy laws (GDPR, CCPA), antitrust enforcement, and trade restrictions — poses compliance costs and potential restrictions on Apple's business mo
- The technology sector evolves at a pace where today's competitive advantages can erode quickly. New entrants with AI-native approaches, open-source alternatives, or disruptive business models could ch
Procter & Gamble
- Global economic slowdowns, inflation, or rising interest rates can reduce consumer and enterprise spending. The Procter & Gamble Company's revenue is not fully insulated from macroeconomic cycles, and
- Increasing government regulation — particularly data privacy laws (GDPR, CCPA), antitrust enforcement, and trade restrictions — poses compliance costs and potential restrictions on The Procter & Gambl
- Competition for skilled technology, engineering, and management talent remains intense. High employee turnover or inability to attract top talent could slow innovation and execution — particularly cri
Compare any 2–4 companies with live data
The interactive comparison tool lets you select any companies, see real-time metrics, and export a side-by-side report.
Open Comparison ToolApple vs Procter & Gamble: FAQ
- Is Apple bigger than Procter & Gamble?
- By market capitalization, Apple is larger at $3.68T vs Procter & Gamble's $352.59B.
- Which has better profit margins — Apple or Procter & Gamble?
- Apple has higher net profit margins (27.0%) compared to Procter & Gamble (19.3%). Gross and operating margins are compared in the table above.
- What sectors do Apple and Procter & Gamble operate in?
- Apple operates in the Technology sector (Consumer Electronics). Procter & Gamble operates in the Consumer Defensive sector (Household & Personal Products).
- How does Apple's revenue compare to Procter & Gamble's?
- Apple generates $435.62B in annual revenue (TTM) while Procter & Gamble generates $85.26B. Apple is the larger company by revenue as of 2026.