Apple vs NIKE: Business Model & Financial Comparison 2026
Apple · Technology / Consumer Electronics·NIKE · Consumer Cyclical / Footwear & Accessories
Financial Comparison
| Metric | AAPLApple | NKENIKE |
|---|---|---|
| Market Cap | $3.68T | $79.91B |
| Revenue (TTM) | $435.62B | $46.51B |
| Revenue Growth | 15.7% | 0.6% |
| Gross Margin | 47.3% | 41.1% |
| Operating Margin | 35.4% | 8.1% |
| Net Margin | 27.0% | 5.4% |
| Return on Equity | 152.0% | 18.0% |
| P/E (Trailing) | 31.7x | 31.6x |
| P/E (Forward) | 26.9x | 23.5x |
| Free Cash Flow | $106.31B | $2.58B |
| Cash | $66.91B | $8.34B |
| Total Debt | $90.51B | $11.28B |
Data sourced from Yahoo Finance. Green highlights indicate better performance for that metric. Use the interactive tool for real-time data.
Business Model Comparison
Apple
Apple stands as the world's most valuable company and leader in consumer electronics. Generating $435.62 billion in annual revenue (growing 15.7% year-over-year) and carrying a market capitalization of $3.83 trillion, the company has cemented its position as a foundational player in the global Consumer Electronics landscape. Under the leadership of Tim Cook, Apple continues to execute on a multi-year strategic vision that balances growth investme…
Full Apple analysis →NIKE
NIKE, Inc. stands as a leading company in Consumer Cyclical. Generating $46.51 billion in annual revenue (growing 0.6% year-over-year) and carrying a market capitalization of $85.89 billion, the company has cemented its position as a foundational player in the global Footwear & Accessories landscape. Under the leadership of its leadership team, NIKE, Inc. continues to execute on a multi-year strategic vision that balances growth investment with s…
Full NIKE analysis →SWOT Analysis Comparison
Strengths
Apple
- With a market capitalization of $3.83T, Apple is one of the largest companies in its sector, providing the scale advantages of brand recognition, supplier leverage, and capital access that smaller com
- Apple's gross margin of 47.3% is well above industry averages, reflecting pricing power, operational efficiency, or a high-value product mix. The operating margin of 35.4% demonstrates disciplined cos
- Revenue grew 15.7% year-over-year to $435.62B, indicating strong demand for Apple's products and services and outperformance relative to many industry peers.
NIKE
- NIKE, Inc.'s gross margin of 41.1% is well above industry averages, reflecting pricing power, operational efficiency, or a high-value product mix. The operating margin of 8.1% demonstrates disciplined
- A return on equity of 18.0% demonstrates that NIKE, Inc. generates strong returns from shareholder capital, a hallmark of companies with durable competitive advantages.
- NIKE, Inc. generated $2.58B in free cash flow, providing financial flexibility to invest in growth initiatives, return capital to shareholders, or strengthen the balance sheet.
Weaknesses
Apple
- With a debt-to-equity ratio of 102.6, Apple carries significant debt relative to equity. While manageable given its cash flow, elevated leverage limits financial flexibility and increases vulnerabilit
- With 150,000 employees globally, Apple faces inherent challenges in agility, decision-making speed, and maintaining a consistent culture across geographies — advantages that smaller, nimbler competito
- iPhone revenue still represents 52% of total sales — over-reliance on a single product
NIKE
- NIKE, Inc.'s debt-to-equity ratio of 80.1 indicates meaningful financial leverage. Total debt stands at $11.28B against $8.34B in cash and equivalents.
- Revenue growth of 0.6% is below what growth investors typically seek, suggesting market saturation in core businesses or increasing competitive pressure.
Opportunities
Apple
- The rapid advancement of generative AI and large language models presents Apple with opportunities to automate operations, enhance products, and develop new AI-native services. Companies in Technology
- Apple operates in the Consumer Electronics segment of the broader Technology sector, which represents a $5.0 trillion by 2027 (IDC Global Technology Market). Even modest share gains in this environmen
- Emerging markets — particularly India (1.4B people, rapidly growing middle class), Southeast Asia (700M people), and Sub-Saharan Africa — represent significant untapped addressable markets for Apple's
NIKE
- NIKE, Inc. operates in the Footwear & Accessories segment of the broader Consumer Cyclical sector, which represents a $28 trillion global consumer spending market. Even modest share gains in this envi
- Emerging markets — particularly India (1.4B people, rapidly growing middle class), Southeast Asia (700M people), and Sub-Saharan Africa — represent significant untapped addressable markets for NIKE, I
- With $8.34B in cash and strong free cash flow generation, NIKE, Inc. is well-positioned to pursue strategic acquisitions that expand its capabilities, customer base, or geographic reach.
Threats
Apple
- Global economic slowdowns, inflation, or rising interest rates can reduce consumer and enterprise spending. Apple's revenue is not fully insulated from macroeconomic cycles, and a recession scenario c
- Increasing government regulation — particularly data privacy laws (GDPR, CCPA), antitrust enforcement, and trade restrictions — poses compliance costs and potential restrictions on Apple's business mo
- The technology sector evolves at a pace where today's competitive advantages can erode quickly. New entrants with AI-native approaches, open-source alternatives, or disruptive business models could ch
NIKE
- Global economic slowdowns, inflation, or rising interest rates can reduce consumer and enterprise spending. NIKE, Inc.'s revenue is not fully insulated from macroeconomic cycles, and a recession scena
- Increasing government regulation — particularly data privacy laws (GDPR, CCPA), antitrust enforcement, and trade restrictions — poses compliance costs and potential restrictions on NIKE, Inc.'s busine
- Competition for skilled technology, engineering, and management talent remains intense. High employee turnover or inability to attract top talent could slow innovation and execution — particularly cri
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Open Comparison ToolApple vs NIKE: FAQ
- Is Apple bigger than NIKE?
- By market capitalization, Apple is larger at $3.68T vs NIKE's $79.91B.
- Which has better profit margins — Apple or NIKE?
- Apple has higher net profit margins (27.0%) compared to NIKE (5.4%). Gross and operating margins are compared in the table above.
- What sectors do Apple and NIKE operate in?
- Apple operates in the Technology sector (Consumer Electronics). NIKE operates in the Consumer Cyclical sector (Footwear & Accessories).
- How does Apple's revenue compare to NIKE's?
- Apple generates $435.62B in annual revenue (TTM) while NIKE generates $46.51B. Apple is the larger company by revenue as of 2026.