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Adobe vs ServiceNow: Business Model & Financial Comparison 2026

Adobe · Technology / Software - Application·ServiceNow · Technology / Software - Application

Financial Comparison

MetricADBEAdobeNOWServiceNow
Market Cap$102.35B$119.89B
Revenue (TTM)$24.45B$13.28B
Revenue Growth12.0%20.7%
Gross Margin89.4%77.5%
Operating Margin37.8%16.5%
Net Margin29.5%13.2%
Return on Equity58.8%15.5%
P/E (Trailing)14.9x68.0x
P/E (Forward)9.5x22.7x
Free Cash Flow$9.29B$4.95B
Cash$6.89B$6.28B
Total Debt$6.66B$2.40B

Data sourced from Yahoo Finance. Green highlights indicate better performance for that metric. Use the interactive tool for real-time data.

Business Model Comparison

Adobe

Adobe Inc. stands as a leading company in Technology. Generating $23.77 billion in annual revenue (growing 10.5% year-over-year) and carrying a market capitalization of $117.94 billion, the company has cemented its position as a foundational player in the global Software - Application landscape. Under the leadership of its leadership team, Adobe Inc. continues to execute on a multi-year strategic vision that balances growth investment with shareh…

Full Adobe analysis →

ServiceNow

ServiceNow, Inc. stands as a leading company in Technology. Generating $13.28 billion in annual revenue (growing 20.7% year-over-year) and carrying a market capitalization of $127.02 billion, the company has cemented its position as a foundational player in the global Software - Application landscape. Under the leadership of its leadership team, ServiceNow, Inc. continues to execute on a multi-year strategic vision that balances growth investment…

Full ServiceNow analysis →

SWOT Analysis Comparison

Strengths
Adobe
  • With a market capitalization of $117.94B, Adobe Inc. is one of the largest companies in its sector, providing the scale advantages of brand recognition, supplier leverage, and capital access that smal
  • Adobe Inc.'s gross margin of 89.3% is well above industry averages, reflecting pricing power, operational efficiency, or a high-value product mix. The operating margin of 36.5% demonstrates discipline
  • Revenue grew 10.5% year-over-year to $23.77B, indicating strong demand for Adobe Inc.'s products and services and outperformance relative to many industry peers.
ServiceNow
  • With a market capitalization of $127.02B, ServiceNow, Inc. is one of the largest companies in its sector, providing the scale advantages of brand recognition, supplier leverage, and capital access tha
  • ServiceNow, Inc.'s gross margin of 77.5% is well above industry averages, reflecting pricing power, operational efficiency, or a high-value product mix. The operating margin of 16.5% demonstrates disc
  • Revenue grew 20.7% year-over-year to $13.28B, indicating strong demand for ServiceNow, Inc.'s products and services and outperformance relative to many industry peers.
Weaknesses
Adobe
  • Adobe Inc.'s debt-to-equity ratio of 57.3 indicates meaningful financial leverage. Total debt stands at $6.66B against $6.60B in cash and equivalents.
ServiceNow
  • In the Software - Application sector, larger competitors with greater economies of scale can exert pricing pressure and outspend ServiceNow, Inc. on marketing, R&D, and distribution — limiting the com
  • Revenue concentration in core markets or customer segments creates vulnerability to localized downturns, regulatory changes, or shifts in customer preferences. Diversification remains an ongoing strat
Opportunities
Adobe
  • The rapid advancement of generative AI and large language models presents Adobe Inc. with opportunities to automate operations, enhance products, and develop new AI-native services. Companies in Techn
  • Adobe Inc. operates in the Software - Application segment of the broader Technology sector, which represents a $5.0 trillion by 2027 (IDC Global Technology Market). Even modest share gains in this env
  • Emerging markets — particularly India (1.4B people, rapidly growing middle class), Southeast Asia (700M people), and Sub-Saharan Africa — represent significant untapped addressable markets for Adobe I
ServiceNow
  • The rapid advancement of generative AI and large language models presents ServiceNow, Inc. with opportunities to automate operations, enhance products, and develop new AI-native services. Companies in
  • ServiceNow, Inc. operates in the Software - Application segment of the broader Technology sector, which represents a $5.0 trillion by 2027 (IDC Global Technology Market). Even modest share gains in th
  • Emerging markets — particularly India (1.4B people, rapidly growing middle class), Southeast Asia (700M people), and Sub-Saharan Africa — represent significant untapped addressable markets for Service
Threats
Adobe
  • Global economic slowdowns, inflation, or rising interest rates can reduce consumer and enterprise spending. Adobe Inc.'s revenue is not fully insulated from macroeconomic cycles, and a recession scena
  • Increasing government regulation — particularly data privacy laws (GDPR, CCPA), antitrust enforcement, and trade restrictions — poses compliance costs and potential restrictions on Adobe Inc.'s busine
  • The technology sector evolves at a pace where today's competitive advantages can erode quickly. New entrants with AI-native approaches, open-source alternatives, or disruptive business models could ch
ServiceNow
  • Global economic slowdowns, inflation, or rising interest rates can reduce consumer and enterprise spending. ServiceNow, Inc.'s revenue is not fully insulated from macroeconomic cycles, and a recession
  • Increasing government regulation — particularly data privacy laws (GDPR, CCPA), antitrust enforcement, and trade restrictions — poses compliance costs and potential restrictions on ServiceNow, Inc.'s
  • The technology sector evolves at a pace where today's competitive advantages can erode quickly. New entrants with AI-native approaches, open-source alternatives, or disruptive business models could ch

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Adobe vs ServiceNow: FAQ

Is Adobe bigger than ServiceNow?
By market capitalization, ServiceNow is larger at $119.89B vs Adobe's $102.35B.
Which has better profit margins — Adobe or ServiceNow?
Adobe has higher net profit margins (29.5%) compared to ServiceNow (13.2%). Gross and operating margins are compared in the table above.
What sectors do Adobe and ServiceNow operate in?
Adobe operates in the Technology sector (Software - Application). ServiceNow operates in the Technology sector (Software - Application).
How does Adobe's revenue compare to ServiceNow's?
Adobe generates $24.45B in annual revenue (TTM) while ServiceNow generates $13.28B. Adobe is the larger company by revenue as of 2026.

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