Presentations made painless

Company > Slack: Business Model, SWOT Analysis, and Competitors 2023

Slack: Business Model, SWOT Analysis, and Competitors 2023

Published: May 23, 2023

Inside This Article


    In today's fast-paced business environment, communication and collaboration are key factors in achieving success. Slack, a cloud-based collaboration tool, has gained immense popularity among businesses worldwide due to its user-friendly interface and impressive features. In this blog article, we will analyze Slack's business model, conduct a SWOT analysis, and take a closer look at its competitors. We will also make predictions about Slack's future in the year 2023.

    What you will learn:

    • The ownership structure of Slack, including who the primary stakeholders are and how the company is organized.
    • The mission statement of Slack and how it guides the company's decision-making and strategic direction.
    • The various revenue streams that Slack uses to generate income, including its freemium business model and other value-added services.

    Who owns Slack?

    Slack is a popular communication and collaboration platform that has revolutionized the way teams work together. But who actually owns Slack? The answer is not as straightforward as one might think.

    Slack was founded in 2013 by Stewart Butterfield, who had previously co-founded Flickr. The company was originally intended to be a gaming platform, but when the team realized that their internal communication tool was more popular than their game, they pivoted to focus on developing a standalone communication platform.

    Slack went public in 2019, with an initial public offering (IPO) that valued the company at over $23 billion. At the time of the IPO, Butterfield owned approximately 8.6% of the company, making him one of the wealthiest tech founders in the world. Other major shareholders included venture capital firms such as Accel, Andreessen Horowitz, and Social Capital.

    However, in December 2020, Slack was acquired by Salesforce, a cloud-based software company. The acquisition was a major move for Salesforce, which had been looking to expand its offerings in the collaboration space. The deal was valued at $27.7 billion, making it one of the largest software acquisitions in history.

    As a result of the acquisition, Slack is now a subsidiary of Salesforce. However, Butterfield and the rest of the Slack leadership team will continue to run the platform as a separate business unit within Salesforce. This means that while Salesforce owns Slack, the platform will continue to operate independently, with its own management team, product roadmap, and user base.

    In conclusion, while Slack is now owned by Salesforce, the platform will continue to operate independently, with its own leadership team and product roadmap. This is good news for Slack users, who can expect the platform to continue to innovate and evolve under the guidance of the same team that has made it so successful to date.

    What is the mission statement of Slack?

    Slack is a cloud-based team collaboration tool that enables teams to communicate and collaborate effectively. The mission statement of Slack is to make people's working lives simpler, more pleasant, and more productive. The company's goal is to create a platform that helps teams to work together more efficiently, without the need for endless email chains or in-person meetings.

    Slack's mission statement emphasizes the importance of simplicity, pleasantness, and productivity. The company understands that work can be stressful and challenging, and they aim to alleviate some of that stress by providing a platform that is easy to use, enjoyable to work with, and helps teams to be more productive.

    Slack's mission statement is also focused on teamwork. The platform was designed to help teams communicate and collaborate more effectively, regardless of where they are located. By providing a centralized platform for team communication, Slack eliminates the need for email threads or multiple communication channels, making it easier for teams to stay organized and focused.

    In addition to its mission statement, Slack's core values include empathy, courtesy, and craftsmanship. These values are reflected in the company's commitment to providing excellent customer service, listening to feedback from users, and continuously improving its product.

    Overall, Slack's mission statement reflects the company's commitment to helping teams work together more efficiently, effectively, and enjoyably. By providing a platform that is easy to use, enjoyable to work with, and helps teams to be more productive, Slack is helping to transform the way people work.

    How does Slack make money?

    Slack is a popular communication platform that has become a staple in many workplaces. Despite its widespread use, many people may wonder how Slack actually makes money. The answer lies in their business model, which primarily relies on a subscription-based service.

    Slack offers a free version of its platform, which allows users to communicate with each other and share files. However, the free version has limited features and storage capacity. To access more advanced features and increased storage space, users must upgrade to a paid version of the platform.

    The paid version of Slack is called Slack Premium, and it comes with a variety of additional features, including unlimited message storage, group video calls, and advanced security options. Slack Premium is priced on a per-user basis, with different pricing tiers depending on the size of the organization.

    In addition to its subscription-based revenue model, Slack also generates income through partnerships and integrations. The platform has a robust app ecosystem, with thousands of third-party apps and integrations that users can add to their Slack workspace. These apps are developed by third-party companies, who pay a fee to Slack in order to have their app listed in the Slack App Directory.

    Slack also offers a range of enterprise-level services, such as enterprise mobility management and compliance reporting. These services are designed for large organizations that require advanced security and compliance features.

    Overall, Slack's revenue model is based on providing a high-quality, subscription-based service to its users, while also leveraging partnerships and integrations to generate additional income. As the platform continues to grow and evolve, it will be interesting to see how Slack adapts its business model to address new challenges and opportunities.

    Slack Business Model Canvas Explained

    Slack is a popular communication tool that revolutionized how teams work together. It allows teams to communicate and collaborate in real-time, making it easier for them to work together and get things done. But how does Slack make money? Let's take a look at Slack's business model canvas.

    1. Value Proposition

    Slack's value proposition is to provide a platform that simplifies team communication and collaboration. It allows teams to communicate in real-time, share files, and work together seamlessly. Slack's platform is user-friendly, making it easy for teams to adopt and use.

    1. Key Partners

    Slack's key partners are the app developers who create integrations that work with Slack. These integrations allow teams to use their favorite tools right within Slack, making it even more powerful and helpful.

    1. Key Activities

    Slack's key activities are centered around developing and improving their platform. This includes adding new features and integrations, improving the user experience, and ensuring the platform is secure and reliable.

    1. Key Resources

    Slack's key resources are its employees, technology, and data. Its employees are responsible for developing and improving the platform, while its technology enables real-time communication and collaboration. The data collected from Slack's users is used to improve the platform and make it even more useful for teams.

    1. Channels

    Slack's channels include its website, social media, and partnerships with other companies. Its website is the primary way that new users find and sign up for Slack. Social media is used to engage with users and promote the platform. Partnerships with other companies help to expand Slack's reach and provide even more value to teams.

    1. Customer Segments

    Slack's customer segments include small, medium, and large businesses. Its platform is designed to meet the needs of teams of all sizes, making it a versatile tool for businesses of all types.

    1. Cost Structure

    Slack's cost structure includes employee salaries, server and infrastructure costs, and marketing and advertising expenses. It also includes the cost of developing and improving the platform.

    1. Revenue Streams

    Slack's revenue streams come from its paid subscription model. While Slack offers a free version of its platform, it also offers a paid version with additional features. This subscription model generates revenue for Slack and allows it to continue to develop and improve its platform.

    In summary, Slack's business model is centered around providing a platform that simplifies team communication and collaboration. Its key partners are app developers who create integrations that work with Slack. Its key activities are centered around developing and improving its platform, and its key resources are its employees, technology, and data. Its customer segments include small, medium, and large businesses, and its revenue streams come from its paid subscription model.

    Which companies are the competitors of Slack?

    Slack has a number of competitors in the market offering similar team communication and collaboration tools. Here are some of the companies that are often considered competitors of Slack:

    1. Microsoft Teams: Microsoft Teams is a popular communication and collaboration tool that integrates with other Microsoft products like Office 365. It offers similar features to Slack, including channels, direct messaging, and file sharing.

    2. Google Hangouts Chat: Google Hangouts Chat is a messaging and collaboration tool that is part of the G Suite of productivity tools. It offers features like channels, threaded conversations, and file sharing.

    3. Cisco Webex Teams: Cisco Webex Teams is a team collaboration platform that offers messaging, file sharing, and video conferencing. It integrates with other Cisco products like Webex Meetings for video conferencing.

    4. Atlassian HipChat: Atlassian HipChat is a messaging and collaboration tool that offers chat rooms, file sharing, and screen sharing. It also integrates with other Atlassian products like Jira and Confluence.

    5. Flock: Flock is a team communication and collaboration tool that offers messaging, file sharing, and video conferencing. It also offers features like to-do lists and polls.

    Overall, there are a number of companies offering similar tools to Slack in the market. When deciding on a team communication and collaboration tool, it's important to evaluate the features and integrations that are most important to your team's needs.

    Slack SWOT Analysis

    SWOT analysis is a strategic tool used by businesses to evaluate their Strengths, Weaknesses, Opportunities, and Threats. By conducting a SWOT analysis, businesses can determine their competitive advantage and develop strategies to improve their overall performance. Here is a SWOT analysis for Slack:


    1. First-mover advantage: Slack was one of the first platforms to offer team collaboration and communication tools, giving them an advantage over their competitors.

    2. User experience: Slack is known for its intuitive user interface, making it easy for users to navigate and communicate.

    3. Integrations: Slack offers a wide range of integrations with other tools, such as Google Drive, Trello, and Salesforce, making it a one-stop-shop for team collaboration.

    4. Brand recognition: Slack has become a household name in the team collaboration software space, with over 12 million daily active users.


    1. Limited functionality: Slack's primary focus is on team communication, and it lacks some of the more advanced project management features found in other platforms.

    2. Cost: Slack's pricing can be expensive for larger teams, and the free version has limited functionality.

    3. Security: There have been concerns about Slack's security, particularly with regards to data privacy and encryption.


    1. Expansion into new markets: Slack has the opportunity to expand its offerings into new markets, such as virtual events and remote learning.

    2. Partnerships: Slack can form partnerships with other software providers to offer bundled solutions and expand its reach.

    3. Growth in remote work: With the rise of remote work, Slack has the opportunity to capitalize on this trend and become a go-to platform for remote teams.


    1. Competition: Slack faces stiff competition from other team collaboration platforms such as Microsoft Teams, Zoom, and Google Meet.

    2. Economic downturns: Economic downturns could lead to businesses cutting back on software spending, which could impact Slack's revenue.

    3. Security breaches: Security breaches could damage Slack's reputation and lead to a loss of users.

    In conclusion, while Slack has many strengths that have helped it become a leader in the team collaboration space, it also faces challenges and threats that it must address to maintain its position and continue to grow. By leveraging its strengths and addressing its weaknesses, Slack can capitalize on opportunities and overcome threats to remain a dominant player in the market.

    Key Takeaways

    Key takeaways:

    • Slack is owned by Salesforce after its acquisition in December 2020.
    • The mission statement of Slack is to "make people's working lives simpler, more pleasant, and more productive".
    • Slack primarily makes money through its subscription-based model, offering different plans with various features and support options.
    • The Slack Business Model Canvas includes key elements such as customer segments, value proposition, channels, revenue streams, and cost structure.
    • Competitors of Slack include Microsoft Teams, Google Meet, Zoom, and Cisco Webex.
    • The Slack SWOT Analysis identifies strengths such as its user-friendly interface and weaknesses such as potential security risks, as well as opportunities such as expanding into new markets and threats such as increasing competition.


    In conclusion, Slack is owned by Salesforce, a cloud-based software company. Its mission statement is to make people's working lives simpler, more pleasant, and more productive. Slack makes money through a freemium business model, offering a basic version for free and charging for premium features. Its business model canvas includes key partners, activities, resources, and revenue streams. The competitors of Slack include Microsoft Teams, Google Hangouts, and Zoom. In terms of a SWOT analysis, Slack's strengths lie in its user-friendly interface and integrations, while its weaknesses include its dependence on third-party integrations. Overall, Slack continues to innovate and expand its platform, making it a leading choice for communication and collaboration in the workplace.


    What are the cons of Slack?

    1. Too Many Notifications: Slack can be a bit overwhelming with the sheer amount of notifications sent out. This can be a problem if you are not used to moderating notifications and end up with too many that distract you from your work.

    2. Security Risks: Slack is not as secure as other communication methods like email. If a hacker were to gain access to your account, they would be able to view all of your messages.

    3. Increased Distractions: While Slack can be an effective way to communicate, it can also be a major distraction. People can get lost in the conversations and end up not doing any real work.

    4. Limited Administrative Controls: Slack does not offer a lot of administrative control over user accounts, making it difficult to manage user roles and permissions.

    5. Expensive: Slack can be quite expensive for larger companies, as the cost can quickly add up when you’re paying for multiple users.

    Why is Slack better than competitors?

    Slack is better than competitors due to its ease of use, intuitive design, wide range of features, and customer support. Slack's user interface is simple and straightforward, which makes it easier for users to understand and use. It also offers a variety of features, such as customizable channels, automated notifications, and integrated apps and services, that help make communication and collaboration more efficient. Additionally, Slack offers excellent customer support, with a variety of resources and 24/7 support available to help users with any issue they might have.

    What is the advantage of Slack?

    The main advantage of Slack is that it provides an easy way for teams to communicate in real-time. It also allows users to create organized channels for different topics, allowing for more efficient collaboration. Additionally, Slack offers powerful search capabilities, allowing users to easily find relevant documents and conversations. Finally, Slack offers integration with a wide variety of third-party apps, making it easy to incorporate into existing workflows.

    What is Slack model?

    Slack model is a project management model that helps teams optimize their resources and identify potential risks. This model uses a set of tools, such as the Gantt chart, PERT chart, and the Critical Path Method, to help teams plan, manage, and monitor their projects. The model also helps teams establish clear goals, divide tasks into manageable chunks, and track their progress over time. Slack model focuses on the use of resources efficiently and effectively to meet project objectives.

    Want to create a presentation now?

    • instantly

      Instantly Create A Deck

      Let PitchGrade do this for me

    • smile

      Hassle Free

      We will create your text and designs for you. Sit back and relax while we do the work.

    Explore More Content