Presentations made painless

Company > Oracle: Business Model, SWOT Analysis, and Competitors 2023

Oracle: Business Model, SWOT Analysis, and Competitors 2023

Published: Feb 12, 2023

Inside This Article


    Oracle is a multinational computer technology corporation that specializes in database software and cloud computing. Founded in 1977, the company has grown to become one of the largest software companies in the world. In this blog article, we will analyze Oracle's business model, examine its strengths, weaknesses, opportunities, and threats (SWOT analysis), and explore its top competitors in the market. We will also provide insights into Oracle's future growth prospects and discuss the company's strategic initiatives for the year 2023.

    What you will learn:

    • Who the current owner of Oracle is and how the company has changed hands over the years.
    • The mission statement of Oracle and how it guides the company's strategic decisions.
    • The various revenue streams that make up Oracle's business model and how the company generates profits.
    • An overview of the Business Model Canvas and how it applies to Oracle's operations.
    • A look at some of the top competitors of Oracle in the tech industry.
    • A SWOT analysis of Oracle, including an assessment of the company's strengths, weaknesses, opportunities, and threats.

    Who owns Oracle?

    Oracle Corporation is a publicly traded company, which means that it is owned by its shareholders. As of 2021, the company has over 4 billion outstanding shares, with the majority owned by institutional investors such as mutual funds and pension funds.

    The largest individual shareholder of Oracle is its co-founder and former CEO, Larry Ellison. As of 2021, Ellison owns approximately 35% of the company's outstanding shares, making him one of the wealthiest people in the world.

    Other significant shareholders of Oracle include Vanguard Group, BlackRock, State Street Corporation, and Fidelity Investments. These institutional investors hold a large portion of Oracle's outstanding shares and have a significant say in the company's decision-making processes.

    It's important to note that while these shareholders own a portion of the company, they do not have direct control over Oracle's day-to-day operations. The company is run by its board of directors and executive team, who make strategic decisions and oversee the company's operations.

    Overall, while Larry Ellison is the largest individual shareholder of Oracle, the company is ultimately owned by its many institutional investors and shareholders.

    What is the mission statement of Oracle?

    Oracle is one of the world's leading technology companies, widely known for its database software and enterprise solutions. The company was founded in 1977 by Larry Ellison, Bob Miner, and Ed Oates, and has grown into a global corporation with more than 136,000 employees in 175 countries.

    At the core of Oracle's success is its mission statement, which outlines its purpose and values. The mission statement of Oracle is to help people see data in new ways, discover insights, and unlock endless possibilities.

    This mission statement reflects Oracle's commitment to innovation, creativity, and the power of data. The company believes that by providing its customers with advanced technology solutions, it can help them to transform their businesses and solve complex problems.

    Oracle's mission statement also emphasizes its focus on collaboration and partnership. The company believes that by working together with its customers and partners, it can achieve more than it could on its own. This collaborative approach is reflected in Oracle's products and services, which are designed to be flexible, scalable, and customizable to meet the unique needs of each customer.

    Overall, the mission statement of Oracle reflects its commitment to innovation, collaboration, and customer success. By staying true to its mission, the company has become a leader in the technology industry, and continues to drive innovation and progress in the years ahead.

    How does Oracle make money?

    Oracle is a technology company that provides a wide range of software, hardware, and cloud-based services to businesses around the world. The company has a diverse revenue stream that is derived from several sources.

    One of the main sources of revenue for Oracle is software licensing. Oracle sells a variety of software products, including databases, middleware, applications, and operating systems. Customers can purchase licenses for these products and use them on their own hardware or in the cloud. Oracle also offers support and maintenance services for these products, which generate additional revenue.

    Another significant source of revenue for Oracle is cloud services. The company has made a big push into the cloud market in recent years, offering a range of cloud-based products and services, including infrastructure-as-a-service, platform-as-a-service, and software-as-a-service. Cloud services generate recurring revenue for Oracle, as customers typically pay a monthly or annual fee for access to these services.

    Oracle also generates revenue from hardware sales. The company sells a range of hardware products, including servers, storage systems, and networking equipment. These products are often sold in conjunction with software licenses and cloud services, providing customers with a complete solution for their technology needs.

    In addition to these core revenue streams, Oracle also generates revenue from consulting services, training, and certification programs. The company has a large network of partners and resellers that help to promote and sell its products and services, generating additional revenue through commissions and other incentives.

    Overall, Oracle's diverse revenue streams have helped to make it one of the largest and most successful technology companies in the world. By offering a wide range of products and services, the company has been able to attract and retain customers across a variety of industries and geographies, generating significant revenue and profits for shareholders.

    Oracle Business Model Canvas Explained

    The Oracle Business Model Canvas is a strategic tool that enables businesses to assess and improve their existing business models or create new ones. The canvas is a visual representation of a company's business model, which outlines the key components of the business and how they interact with each other.

    The canvas is composed of nine key elements that are essential for any business model. These elements include customer segments, value proposition, channels, customer relationships, revenue streams, key resources, key activities, key partners, and cost structure.

    Customer Segments

    The customer segments element of the Oracle Business Model Canvas outlines the different groups of customers that a business serves. These segments can be based on various factors such as demographics, behavior, or needs. By identifying these segments, businesses can tailor their products and services to meet the specific needs of each group.

    Value Proposition

    The value proposition element outlines the value that a business provides to its customers. This could be in the form of a product, service, or solution. By understanding their value proposition, businesses can create more effective marketing strategies and differentiate themselves from their competitors.


    The channels element outlines how a business delivers its products or services to its customers. This could be through various channels such as online marketplaces, brick-and-mortar stores, or mobile apps. By identifying the most effective channels for their business, companies can optimize their distribution strategies.

    Customer Relationships

    The customer relationships element outlines how a business interacts with its customers. This could be through various channels such as email, phone, or social media. By understanding their customers' needs, businesses can create more effective customer engagement strategies.

    Revenue Streams

    The revenue streams element outlines how a business generates revenue. This could be through various sources such as product sales, subscription fees, or advertising. By identifying their revenue streams, businesses can optimize their pricing strategies and improve their profitability.

    Key Resources

    The key resources element outlines the resources that a business needs to operate. This could be physical resources such as equipment or intellectual resources such as patents. By identifying their key resources, businesses can optimize their resource allocation strategies and improve their efficiency.

    Key Activities

    The key activities element outlines the activities that a business needs to perform to deliver its value proposition. This could be activities such as product design, manufacturing, or marketing. By identifying their key activities, businesses can optimize their operational strategies and improve their effectiveness.

    Key Partners

    The key partners element outlines the partners that a business needs to operate. This could be partners such as suppliers, distributors, or technology providers. By identifying their key partners, businesses can optimize their partner management strategies and improve their strategic partnerships.

    Cost Structure

    The cost structure element outlines the costs that a business incurs to operate. This could be costs such as labor, materials, or rent. By identifying their cost structure, businesses can optimize their cost management strategies and improve their profitability.

    In summary, the Oracle Business Model Canvas is a powerful tool that enables businesses to analyze and optimize their business models. By understanding the key elements of the canvas and how they interact with each other, companies can create more effective strategies and improve their overall performance.

    Which companies are the competitors of Oracle?

    Oracle is one of the leading technology companies in the world, and as such, it has a number of competitors. Here are the top companies that compete with Oracle:

    1. IBM: IBM is one of the largest technology companies in the world, and like Oracle, it offers a wide range of services and products. IBM is known for its hardware and software solutions, as well as its consulting services.

    2. Microsoft: Microsoft is another major player in the technology industry. While it is best known for its Windows operating system and Office productivity suite, it also offers a number of enterprise solutions that compete with Oracle.

    3. SAP: SAP is a software company that specializes in enterprise resource planning (ERP) software. Like Oracle, SAP offers a range of solutions for businesses of all sizes.

    4. Salesforce: Salesforce is a cloud-based customer relationship management (CRM) software company. While it doesn't offer the same breadth of solutions as Oracle, it is a major player in the CRM space.

    5. Amazon Web Services (AWS): AWS is a cloud computing platform that competes with Oracle's cloud offerings. While Oracle has been investing heavily in its cloud business, AWS remains the market leader in this space.

    Overall, Oracle faces stiff competition from a number of companies in the technology industry. While it has a strong reputation and a wide range of offerings, it will need to continue innovating and evolving in order to stay ahead of its competitors.

    Oracle SWOT Analysis

    Oracle Corporation is a leading technology company that specializes in developing, marketing, and selling database software, cloud infrastructure, and enterprise software products. To assess the company's strengths, weaknesses, opportunities, and threats, we conducted a SWOT analysis.


    1. Strong brand reputation: Oracle is a well-established brand with a reputation for high-quality products and services.

    2. Wide range of products: Oracle offers a wide range of products, including database software, cloud infrastructure, and enterprise software, to cater to different business needs.

    3. Global presence: Oracle has a global presence with operations in over 175 countries, making it a formidable player in the technology industry.

    4. Strong financial performance: Oracle has consistently recorded strong financial performance, with a revenue of $39.1 billion in 2020.


    1. High competition: Oracle faces intense competition from other technology companies, such as Microsoft, IBM, and Amazon.

    2. High pricing: Oracle's products and services are often priced higher than those of its competitors, making it less accessible to small businesses.

    3. Dependence on legacy products: Oracle's dependence on legacy products may hinder its ability to innovate and keep up with industry trends.


    1. Cloud computing: The growing trend towards cloud computing presents an opportunity for Oracle to expand its cloud infrastructure offerings.

    2. Emerging technologies: Oracle can leverage emerging technologies like artificial intelligence and machine learning to develop new products and services.

    3. Strategic partnerships: Collaborating with other technology companies can help Oracle expand its product offerings and reach new markets.


    1. Economic downturns: Economic downturns can negatively impact Oracle's financial performance as businesses may cut back on technology spending.

    2. Cybersecurity threats: Cybersecurity threats pose a significant risk to Oracle's reputation and customer data.

    3. Regulatory changes: Changes in regulations, such as data privacy laws, can impact Oracle's operations and revenue.

    Key Takeaways

    1. Oracle is owned by its shareholders, with the largest shareholder being Larry Ellison, the company's founder and former CEO.
    2. Oracle's mission statement is to "help people see data in new ways, discover insights, and unlock endless possibilities."
    3. Oracle primarily makes money through the sale of its software products and services, as well as cloud infrastructure and platform services.
    4. The Oracle Business Model Canvas includes key elements such as customer segments, value proposition, revenue streams, channels, key partnerships, key activities, key resources, and cost structure.
    5. Competitors of Oracle include tech giants such as Microsoft, Amazon, and Google, as well as other software companies such as SAP and Salesforce. In a SWOT analysis, Oracle's strengths include its reputation and market position, while its weaknesses include a dependence on legacy software and potential vulnerability to cybersecurity threats. Opportunities for Oracle include expanding into new markets and investing in emerging technologies, while threats include increasing competition and economic downturns.


    In conclusion, Oracle is a technology giant that has been providing innovative solutions to businesses for over four decades. It is currently owned by its co-founder, Larry Ellison, who has been at the helm of the company's success. Oracle's mission statement is to create a future that is smarter, more secure, and more sustainable. The company generates revenue through the sale of software licenses, cloud services, and hardware products. Its business model canvas is focused on customer relationships, value propositions, and key activities such as research and development. Some of Oracle's main competitors include Microsoft, IBM, and SAP. Finally, Oracle SWOT analysis shows that the company has strengths such as a strong brand and a wide range of products but also faces challenges such as intense competition and legal disputes. Overall, Oracle's continued success will depend on its ability to adapt to changing market conditions and meet the evolving needs of its customers.


    What is the weakness of Oracle?

    1. Expensive Licensing: Oracle is one of the more expensive databases on the market. It can be difficult for companies to justify the cost of Oracle when compared to less expensive options.

    2. Complex Design: Oracle databases are highly complex and require a high level of expertise to design and configure. This complexity can make it difficult to maintain and troubleshoot.

    3. Limited Cloud Options: Oracle’s cloud options are limited when compared to other cloud providers. This can limit scalability and flexibility for customers.

    4. Poor Performance: Oracle databases can have poor performance in certain scenarios, particularly when compared to other databases. This can lead to slow queries and poor application performance.

    What are the strengths of Oracle?

    1. High Scalability and Performance: Oracle is built to scale to meet the needs of any organization, ranging from small businesses to global enterprises. It is designed to handle large volumes of data and transactions quickly and reliably.

    2. Comprehensive Feature Set: Oracle provides a comprehensive suite of features, allowing organizations to customize their databases to their specific needs. Oracle provides a wide range of options for data storage, security, performance tuning, and data access.

    3. Enterprise-grade Security: Oracle offers enterprise-level security features, allowing organizations to protect their data and applications from malicious attacks. It also offers advanced encryption and authentication techniques, as well as other security measures.

    4. High Reliability: Oracle is highly reliable, allowing organizations to trust that their data will be safe from corruption or other errors.

    5. Flexible Deployment Options: Oracle allows organizations to deploy their databases on-premises or in the cloud. It also provides complete control over the database environment.

    What are Oracle's core values?

    Oracle's core values are:

    1. Innovation: We strive to innovate and challenge the status quo.
    2. Integrity: We act ethically and honestly in everything we do.
    3. Customer Success: We are dedicated to helping our customers succeed.
    4. Quality: We strive for excellence in all that we do.
    5. Respect: We treat others with respect, dignity and fairness.
    6. Teamwork: We work together to achieve common goals.
    7. Diversity & Inclusion: We embrace diversity and inclusion in all that we do.

    What is Oracle company vision?

    Oracle's vision is to be the #1 cloud platform for modern business. We strive to empower customers to use cloud services to achieve their business objectives, become more agile, efficient, and competitive, and to seize new opportunities. We will continue to innovate and deliver the industry's broadest and most comprehensive cloud portfolio, including applications, platform and infrastructure services, and enterprise-grade artificial intelligence (AI).

    Want to create a presentation now?

    • instantly

      Instantly Create A Deck

      Let PitchGrade do this for me

    • smile

      Hassle Free

      We will create your text and designs for you. Sit back and relax while we do the work.

    Explore More Content