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Company > Nokia: Business Model, SWOT Analysis, and Competitors 2023

Nokia: Business Model, SWOT Analysis, and Competitors 2023

Published: Mar 19, 2023

Inside This Article


    In 2023, Nokia is still considered one of the leading companies in the telecommunications industry. However, with the rapid advancements in technology and the emergence of new competitors, Nokia faces various challenges that could affect its business model. In this blog article, we will conduct a SWOT analysis of Nokia, explore its current business model, and identify its main competitors in the industry.

    What you will learn:

    • Who owns Nokia and its history of ownership changes
    • The mission statement of Nokia and how it guides the company's operations
    • How Nokia makes money through its diverse product and service offerings
    • An explanation of Nokia's business model canvas and how it helps the company stay competitive
    • A breakdown of Nokia's main competitors and how they stack up against the company
    • A thorough SWOT analysis of Nokia, including its strengths, weaknesses, opportunities, and threats.

    Who owns Nokia?

    When it comes to ownership, Nokia has had quite a journey. The Finnish company was founded in 1865 as a pulp mill, and over the years, it has ventured into various businesses, including rubber, cables, and electronics. In the late 1990s and early 2000s, Nokia became a household name for its mobile phones, dominating the market with its innovative designs and user-friendly features. However, as the smartphone era took over, Nokia struggled to keep up, leading to a series of ownership changes.

    In 2011, Nokia entered into a partnership with Microsoft to produce smartphones using the Windows Phone operating system. The deal involved Nokia selling its handset division to Microsoft, which meant that the Lumia brand of phones was no longer owned by Nokia. However, Nokia retained ownership of its brand, patents, and research and development facilities.

    In 2014, Nokia sold its HERE Maps division to a consortium of German car makers, including Audi, BMW, and Daimler. The sale was part of Nokia's strategy to focus on its core business of telecommunications equipment and services.

    In 2016, Nokia announced its acquisition of Alcatel-Lucent, a French telecommunications company. The deal was aimed at expanding Nokia's network equipment and services business, particularly in the areas of 5G and the Internet of Things (IoT).

    Today, Nokia is a publicly listed company, with shares traded on the Helsinki Stock Exchange and the New York Stock Exchange. The largest shareholders in Nokia include The Capital Group Companies Inc., BlackRock Inc., and The Vanguard Group Inc.

    In summary, Nokia has gone through various ownership changes over the years, selling off some divisions while acquiring others. Today, Nokia is a publicly listed company with a diverse range of shareholders.

    What is the mission statement of Nokia?

    Nokia is a multinational telecommunications company that has been in the industry for over 150 years. The company has gone through several changes and transformations over the years, but one thing that has remained constant is its focus on innovation and creating products that empower people.

    The mission statement of Nokia is "to create the technology to connect the world." This statement embodies the company's commitment to developing technology that helps people connect with each other, regardless of their location or background.

    Nokia's mission statement is not just about creating technology for technology's sake. It is about creating technology that has a positive impact on people's lives. The company's products and services are designed to help people stay connected, learn new things, and access information and services that can improve their quality of life.

    Nokia's mission statement is also about creating sustainable solutions that can benefit current and future generations. The company is committed to reducing its environmental footprint and creating products that are energy-efficient and environmentally friendly.

    In conclusion, Nokia's mission statement is a testament to the company's commitment to innovation, sustainability, and creating technology that empowers people. As the company continues to evolve and adapt to changing market conditions, it is clear that its mission statement will remain at the heart of everything it does.

    How does Nokia make money?

    Nokia is a multinational telecommunications company that has been in the industry for over a century. The company has evolved over the years to keep up with the changing trends and demands of the market. Nokia's primary source of revenue comes from its network infrastructure and services division, which provides solutions to mobile network operators.

    Nokia's network infrastructure and services division accounts for the majority of the company's revenue. The division provides end-to-end network solutions to mobile network operators, such as 5G networks, cloud-based solutions, and radio access networks. Nokia's network infrastructure and services division also provides managed services to help operators optimize their networks and reduce costs.

    In addition to its network infrastructure and services division, Nokia also generates revenue from its Nokia Technologies division. This division is responsible for developing and licensing the company's intellectual property, including patents and technology. Nokia Technologies also develops products such as the Nokia OZO, a camera that captures immersive 360-degree video and audio.

    Nokia also generates revenue from its Nokia Bell Labs division, which is responsible for research and development. The division works on developing new technologies, such as artificial intelligence, machine learning, and quantum computing. Nokia Bell Labs also collaborates with universities and other research institutions to develop new technologies.

    Lastly, Nokia also generates revenue from its Nokia Software division. This division provides software solutions to mobile network operators, such as network management and optimization software. Nokia Software also offers cloud-based solutions that help operators manage their networks more efficiently.

    In conclusion, Nokia generates revenue from a variety of sources, including its network infrastructure and services division, Nokia Technologies, Nokia Bell Labs, and Nokia Software. The company's diverse revenue streams allow it to stay competitive in the constantly evolving telecommunications industry.

    Nokia Business Model Canvas Explained

    The Nokia Business Model Canvas is a visual tool used to illustrate the key components of Nokia's business model. It is a framework that helps to identify and analyze the different aspects of Nokia's business, including its customer segments, value proposition, revenue streams, key activities, resources, and partnerships.

    Customer Segments:

    The Nokia Business Model Canvas starts with identifying the customer segments that Nokia is targeting. Nokia primarily targets two customer segments: consumers and businesses. In the consumer segment, Nokia targets individuals who are looking for affordable, high-quality smartphones. In the business segment, Nokia targets companies that are looking for reliable and secure mobile devices for their employees.

    Value Proposition:

    The Value Proposition is the value that Nokia offers to its target customers. The Nokia Business Model Canvas identifies Nokia's value proposition as providing affordable, high-quality smartphones that meet the needs of consumers and businesses.

    Revenue Streams:

    The Revenue Streams section of the Nokia Business Model Canvas explains how Nokia makes money. Nokia's main revenue stream is from the sale of smartphones and mobile devices, as well as licensing its patents to other companies in the smartphone industry.

    Key Activities:

    The Key Activities section of the Nokia Business Model Canvas identifies the key activities that Nokia performs to create and deliver its value proposition. These activities include product design and development, manufacturing, marketing and sales, and customer support.


    The Resources section of the Nokia Business Model Canvas identifies the resources that Nokia needs to carry out its key activities. These resources include human resources, manufacturing facilities, research and development, and marketing and sales teams.


    The Partnerships section of the Nokia Business Model Canvas identifies the key partnerships that Nokia has with other companies and organizations. These partnerships include relationships with suppliers, manufacturers, and distributors. Additionally, Nokia has partnerships with software providers and other technology companies to ensure that its devices are compatible with the latest software and technologies.

    In conclusion, the Nokia Business Model Canvas provides a comprehensive overview of Nokia's business model. It helps to identify the key components of Nokia's business and how they all work together to create value for its customers and generate revenue for the company. By understanding the Nokia Business Model Canvas, investors, analysts, and customers can gain a better understanding of Nokia's strategy and how it plans to stay competitive in the ever-changing smartphone industry.

    Which companies are the competitors of Nokia?

    Nokia, once a dominant player in the mobile phone market, now faces stiff competition from several other companies. Here are some of Nokia's biggest competitors:

    1. Apple: Apple's iPhone has been a major player in the smartphone market since its launch in 2007. With a sleek design, user-friendly interface, and a loyal fan base, Apple has consistently been a top competitor of Nokia.

    2. Samsung: Samsung is another major player in the smartphone market, with its Galaxy line of phones being a close competitor to Apple's iPhone. Samsung has also been known to offer a wider range of phones at various price points, making it a popular choice for consumers.

    3. Huawei: Huawei is a Chinese telecommunications company that has been rapidly growing in popularity, particularly in Asia and Europe. Huawei's phones are known for their high-end specs and competitive pricing, making them a serious competitor to Nokia.

    4. Xiaomi: Xiaomi is another Chinese smartphone company that has seen rapid growth in recent years. Known for their affordable and feature-packed phones, Xiaomi has been a popular choice for consumers looking for a budget-friendly alternative to Nokia or other competitors.

    5. LG: LG is a South Korean electronics company that produces a range of electronics, including smartphones. While not as popular as some of the other competitors on this list, LG's phones are still a serious contender in the market.

    Overall, Nokia faces tough competition from established players like Apple and Samsung, as well as up-and-coming companies like Huawei and Xiaomi. As the smartphone market continues to evolve, it will be interesting to see how Nokia adapts to stay competitive.

    Nokia SWOT Analysis

    Nokia is a Finnish multinational telecommunications, information technology, and consumer electronics company that has been in operation for over 150 years. It is a company that has been through various transformations in its history, and it is currently focusing on wireless network equipment and services. In this section, we will conduct a SWOT analysis of Nokia, highlighting its strengths, weaknesses, opportunities, and threats.


    One of Nokia's significant strengths is its brand reputation. It is a well-known and respected brand worldwide, and it has a loyal customer base. Nokia's brand reputation has been built on its quality products, reliable services, and innovative solutions. Nokia's strong financial position is also a significant strength. The company has a stable revenue stream and a healthy balance sheet, which allows it to invest in research and development and other growth opportunities.

    Another strength of Nokia is its broad range of products and services. The company offers a wide range of products, including mobile phones, smartphones, network infrastructure, and services. Nokia's diversified product portfolio enables it to serve customers in various markets and regions.


    One of Nokia's significant weaknesses is its limited market share in the smartphone industry. Nokia was once a dominant player in the mobile phone industry, but it failed to keep up with the rapid advancements in the smartphone segment. Nokia's limited market share in the smartphone industry has resulted in declining revenues and profits.

    Another weakness of Nokia is its dependence on few customers. Nokia's revenue is heavily reliant on a few major customers, particularly in the network infrastructure segment. This dependence exposes Nokia to significant risks if these customers reduce their orders or switch to other suppliers.


    One of the significant opportunities for Nokia is the growth potential in the 5G network infrastructure segment. Nokia is well-positioned to benefit from the growth of 5G networks, with its strong portfolio of products and services. Nokia's investment in research and development in this segment is expected to pay off in the coming years.

    Another opportunity for Nokia is the growing demand for Internet of Things (IoT) solutions. Nokia's expertise in network infrastructure and services positions it well to provide IoT solutions to businesses and consumers.


    One of Nokia's significant threats is the intense competition in the mobile phone and smartphone industry. Nokia faces stiff competition from established players such as Apple and Samsung, as well as emerging players from China. This competition puts pressure on Nokia's market share and profitability.

    Another threat for Nokia is the geopolitical risks associated with its operations. Nokia operates in various regions, and changes in government policies or international trade agreements could have a significant impact on its business. Furthermore, the ongoing trade tensions between the US and China could affect Nokia's operations in these countries.


    In conclusion, Nokia is a company with a long history and an established brand reputation. The company's strengths include its brand reputation, diversified product portfolio, and strong financial position. However, Nokia faces significant challenges, such as its limited market share in the smartphone industry and dependence on few customers. Despite these challenges, Nokia has opportunities for growth in the 5G network infrastructure and IoT segments. Nokia must continue to invest in research and development and innovate to stay competitive and capitalize on these opportunities.

    Key Takeaways

    1. Nokia is currently owned by a Finnish company called HMD Global.
    2. The mission statement of Nokia is to "create technology that connects people and things, and to enable and inspire people to shape their own future."
    3. Nokia makes money primarily through the sale of mobile phones, network infrastructure, and licensing of its patents.
    4. Nokia's business model canvas includes key partners such as Microsoft and Intel, and focuses on creating customer value through innovation and cost efficiency.
    5. Nokia faces competition from companies such as Apple, Samsung, and Huawei in the mobile phone market, and from Ericsson and Cisco in the network infrastructure market. In a SWOT analysis, Nokia's strengths include its strong brand recognition and diverse product portfolio, while its weaknesses include a lack of innovation and limited presence in some markets.


    In conclusion, Nokia is a well-established technology company that has been around for over 150 years. Despite its ups and downs, Nokia has managed to stay relevant in the ever-changing technology industry. Its mission statement focuses on connecting people and making their lives easier through technology. Nokia is a diverse company that makes money through various segments, including mobile networks, Nokia technologies, and Nokia Bell Labs. The Nokia Business Model Canvas explains how the company creates, delivers, and captures value. Nokia's competitors include Apple, Samsung, and Huawei. Finally, the Nokia SWOT analysis highlights the company's strengths, weaknesses, opportunities, and threats. Overall, Nokia is a company that has made significant contributions to the technology industry and continues to innovate and expand its offerings.


    What are Nokia's weaknesses?

    1. Lack of strong presence in mobile OS market: Nokia has been slow to launch its own operating system, which has weakened its ability to compete against major players such as Apple and Google.

    2. Lack of an effective online strategy: Nokia has not done a great job of taking advantage of online marketing and advertising opportunities.

    3. Outdated software: Many of Nokia’s phones run outdated software that makes them less attractive to consumers.

    4. High cost of research and development: Nokia’s R&D costs are higher than those of many of its competitors, making it difficult to compete on price.

    5. Weak brand perception: Nokia’s brand has suffered in recent years, with many consumers perceiving its products as outdated and inferior to those of its competitors.

    What are the strengths of Nokia company?

    1. Financial Strength: Nokia is one of the world’s largest companies with a market capitalization of over $50 billion. Nokia’s strong financial position reflects its ability to generate consistent and strong cash flows. As a result, the company has no debt and is well positioned to make investments in research and development and expand its market presence.

    2. Brand Recognition: Nokia is one of the world’s most recognized and trusted brands, with a strong presence in many markets around the world. It has a long and successful history of innovation and customer satisfaction, which has enabled the company to establish a loyal customer base.

    3. Innovation: Nokia has a strong commitment to innovation, investing heavily in research and development to ensure that it remains at the forefront of the mobile phone market. This has enabled the company to offer a wide range of products and services to its customers.

    4. Networking: Nokia has developed strong relationships with many of the world’s leading network operators, which has enabled the company to access and deliver products and services to customers in a timely and cost-effective manner.

    5. Global Presence: Nokia has a global presence, with operations in more than 150 countries. This has enabled the company to reach customers in many different markets, as well as to develop products and services that are tailored to meet the needs of different regions.

    What is the strategic failure of Nokia?

    The strategic failure of Nokia was its inability to foresee the potential of the smartphone market and adapt to the changing needs of consumers. Nokia was slow to develop its own smartphone operating system, choosing instead to partner with Microsoft on the Windows Phone platform. This partnership ultimately proved unsuccessful, and by the time Nokia developed its own smartphone operating system (Symbian) it was too late to compete with Apple's iPhone and Google's Android. Nokia's failure to quickly recognize and capitalize on the growing smartphone market led to its downfall in the mobile phone industry.

    Who is Nokia biggest competitor?

    Nokia's biggest competitors are Samsung, Apple, and Huawei.

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