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Company > Myer: Business Model, SWOT Analysis, and Competitors 2023

Myer: Business Model, SWOT Analysis, and Competitors 2023

Published: Feb 13, 2023

Inside This Article


    In this blog article, we will delve into an in-depth analysis of Myer, a prominent Australian department store chain, by examining its business model, conducting a SWOT analysis, and identifying its key competitors. Myer has long been a significant player in the retail industry, and understanding its strengths, weaknesses, opportunities, and threats will provide valuable insights into its performance and potential growth prospects. By exploring its business model and competitive landscape, we aim to shed light on what lies ahead for Myer in the year 2023.

    What You Will Learn:

    • Who owns Myer and the importance of understanding the ownership structure of a company
    • The mission statement of Myer and its significance in guiding the company's actions and goals
    • How Myer makes money and the key revenue streams that contribute to its financial success
    • An explanation of the Myer Business Model Canvas and how it helps to visualize the company's value proposition, customer segments, and key activities
    • Identification of the main competitors of Myer and an understanding of the competitive landscape in the retail industry
    • A comprehensive SWOT analysis of Myer, highlighting its strengths, weaknesses, opportunities, and threats, to gain insights into its current position and potential future prospects.

    Who owns Myer?

    Overview of Ownership

    Myer, one of Australia's largest retail department stores, has a complex ownership structure that involves various entities, including individual shareholders, institutional investors, and a substantial portion of the shares held by private equity firms. This section aims to shed light on the key shareholders and their respective stakes in Myer.

    Major Shareholders

    1. Solomon Lew and Premier Investments - Solomon Lew, a prominent Australian businessman and the Chairman of Premier Investments, holds a significant stake in Myer. Premier Investments, a retail company that owns brands like Smiggle and Peter Alexander, has been a long-term investor in Myer since 2015. Currently, Premier Investments owns approximately 10.8% of Myer's shares, making it one of the largest shareholders.

    2. Wilson Asset Management - Wilson Asset Management, an Australian investment management company, also holds a notable stake in Myer. Led by its founder, Geoff Wilson, the firm actively manages multiple funds across different asset classes. As of the latest available information, Wilson Asset Management owns around 5.5% of Myer's shares.

    3. Tribeca Investment Partners - Tribeca Investment Partners, a boutique fund manager based in Australia, holds a significant position in Myer. With a focus on value investing, Tribeca manages various funds for institutional and retail investors. Their ownership stake in Myer stands at approximately 5.0%.

    Private Equity Firms

    Apart from these individual and institutional shareholders, private equity firms have also played a significant role in Myer's ownership structure. Over the years, Myer has seen involvement from private equity investors such as TPG Capital, Blum Capital Partners, and Newbridge Capital (now part of TPG). While their ownership stakes have changed over time, these firms have had a notable impact on Myer's strategic direction.

    Other Shareholders

    In addition to the major shareholders mentioned above, Myer has a diverse range of shareholders, including retail investors, other investment management companies, and pension funds. The exact ownership percentages of these smaller shareholders may vary and may not be publicly disclosed.


    Myer's ownership is a blend of individual investors, institutional shareholders, and private equity firms. While the ownership structure has evolved over time, it is clear that key players such as Solomon Lew's Premier Investments and investment management firms like Wilson Asset Management and Tribeca Investment Partners hold significant stakes in the company. Understanding the ownership dynamics is crucial in comprehending Myer's strategic decisions and potential future developments.

    What is the mission statement of Myer?

    Myer's Mission Statement: Delivering Quality and Style to Enhance Every Customer's Lifestyle

    At Myer, our mission is to deliver quality and style to enhance every customer's lifestyle. We strive to offer a wide range of products that cater to diverse tastes and preferences, ensuring that everyone can find something that resonates with their unique style.

    We are committed to providing exceptional customer experiences by focusing on excellent service, innovative products, and a seamless shopping journey. Our aim is to create a welcoming environment where shoppers can explore our curated collections and discover products that inspire and enrich their lives.

    To achieve our mission, we carefully select and collaborate with renowned brands and designers who share our commitment to quality and style. By offering a diverse range of products, from fashion and beauty to homeware and technology, we aim to cater to the various needs and desires of our customers.

    We continuously strive for excellence by embracing innovation and staying ahead of the curve in the ever-evolving retail landscape. We understand the importance of keeping up with the latest trends and technologies to ensure that our customers have access to the best products and shopping experiences.

    Moreover, we believe in the power of sustainability and ethical practices. As part of our mission, we actively seek out environmentally friendly and socially responsible products, working towards a more sustainable future. We are dedicated to reducing our carbon footprint and promoting fair trade practices throughout our supply chain.

    Our mission statement not only guides our day-to-day operations but also serves as a reminder of our commitment to our customers. We are passionate about delivering quality and style, and we strive to create a shopping experience that goes beyond just purchasing products. At Myer, we aim to be a trusted partner in enhancing our customers' lifestyles, ensuring they feel confident, inspired, and satisfied with their choices.

    How does Myer make money?

    Retail Sales

    One of the primary ways that Myer makes money is through retail sales. As a department store, Myer offers a wide range of products across various categories such as fashion, beauty, homewares, electronics, and more. Customers visit Myer's physical stores or browse their online platform to purchase these products, generating revenue for the company.

    Myer strategically curates its product assortment to appeal to a diverse customer base, targeting different demographics and consumer preferences. By offering a wide selection of high-quality and trendy merchandise from well-known brands, Myer aims to attract customers and drive sales.

    Exclusive Partnerships and Private Labels

    Myer also generates revenue through exclusive partnerships with popular brands and private labels. These partnerships allow Myer to offer unique products that are not available at other retailers. By collaborating with renowned designers or brands, Myer creates a sense of exclusivity and attracts customers who are seeking something different or limited edition.

    Additionally, Myer has its own private label brands, which are products created and sold exclusively by the company. Private labels often offer customers good value for money as they are typically priced lower compared to established brands. Myer's private labels cater to various product categories, including fashion, homewares, and beauty, providing customers with a wide range of choices at different price points.

    Myer One Loyalty Program

    Another revenue stream for Myer is its loyalty program called Myer One. This program rewards customers for their continued patronage and encourages repeat purchases. Members of Myer One earn points for every dollar spent, which can later be redeemed for discounts or exclusive offers.

    By offering incentives to customers, Myer creates a loyal customer base that regularly shops at their stores or online platform. This not only drives revenue through repeat purchases but also helps in building customer retention and increasing brand loyalty.

    Credit Card Services

    Myer also generates revenue through its credit card services. The company offers its own branded credit card, allowing customers to make purchases on credit and pay later. This service not only provides convenience to customers but also earns Myer additional revenue through interest charges and fees associated with the credit card.

    By offering credit card services, Myer aims to enhance the shopping experience for customers and encourage them to spend more within the store.

    Overall, Myer employs various strategies to generate revenue and maintain its position as a leading department store in Australia. Through retail sales, exclusive partnerships, private labels, loyalty programs, and credit card services, Myer is able to diversify its revenue streams and cater to a wide range of customer needs and preferences.

    Myer Business Model Canvas Explained

    Introduction to the Business Model Canvas

    The Business Model Canvas is a strategic management tool that provides a visual representation of a company's business model. It allows organizations to evaluate and communicate various aspects of their business in a clear and concise manner. In this section, we will explore the Myer Business Model Canvas and delve into its components.

    Key Components of the Myer Business Model Canvas

    Key Partnerships

    One of the key components of the Myer Business Model Canvas is the Key Partnerships. Myer, being a retail company, collaborates with various partners to enhance its value proposition and reach a wider customer base. These partnerships can include suppliers, manufacturers, logistics companies, and technology providers. By forging strategic alliances, Myer can leverage the expertise and resources of its partners to optimize its operations and offer a diverse range of products and services to its customers.

    Key Activities

    The Key Activities section of the Myer Business Model Canvas describes the core functions and operations that drive the company's success. For Myer, these activities include sourcing and procurement of products, merchandising, marketing and advertising, logistics and supply chain management, customer service, and store operations. By focusing on these key activities, Myer ensures that it can effectively deliver value to its customers and maintain a competitive edge in the retail industry.

    Key Resources

    The Key Resources component of the Myer Business Model Canvas outlines the essential assets required for the company's operations. These resources can be categorized into physical, intellectual, human, and financial resources. For Myer, physical resources include its retail stores, warehouses, and distribution centers. Intellectual resources comprise the brand reputation, customer data, and proprietary technology. Human resources encompass the skilled workforce responsible for delivering exceptional customer experiences. Lastly, financial resources refer to the capital and financial investments that support Myer's business activities.

    Value Propositions

    The Value Propositions section of the Myer Business Model Canvas elucidates the unique value that Myer offers to its customers. As a renowned department store, Myer aims to provide a diverse range of high-quality products, exceptional customer service, and an immersive shopping experience. By curating a wide assortment of brands and products, offering personalized services, and creating an enjoyable shopping atmosphere, Myer strives to fulfill the needs and desires of its customers, fostering loyalty and satisfaction.

    Customer Segments

    The Customer Segments component of the Myer Business Model Canvas defines the different groups of customers that Myer targets. Myer caters to a diverse range of customers, including men, women, and children of various age groups, with varying preferences and shopping behaviors. By understanding and segmenting its customer base, Myer can tailor its products, services, and marketing efforts to effectively meet the specific needs of each segment, thereby enhancing customer satisfaction and driving sales growth.


    The Channels section of the Myer Business Model Canvas elucidates the various channels through which Myer interacts with its customers and delivers its value proposition. These channels can include physical stores, e-commerce platforms, mobile applications, social media, and customer service centers. By leveraging multiple channels, Myer ensures that its customers can access its products and services conveniently, fostering an omnichannel shopping experience.

    Customer Relationships

    The Customer Relationships component of the Myer Business Model Canvas outlines the strategies and approaches that Myer employs to build and maintain relationships with its customers. Myer focuses on delivering exceptional customer service, personalized experiences, loyalty programs, and targeted marketing campaigns to engage and retain its customers. By cultivating positive and long-lasting relationships, Myer aims to foster customer loyalty and advocacy, driving repeat purchases and brand growth.

    Revenue Streams

    The Revenue Streams section of the Myer Business Model Canvas delineates the different sources of revenue for the company. Myer generates revenue through the sale of its products, which encompass various categories such as apparel, cosmetics, home goods, electronics, and more. Additionally, Myer may also generate revenue through partnerships, collaborations, and licensing agreements. By diversifying its revenue streams, Myer mitigates risks and ensures a sustainable business model.


    The Myer Business Model Canvas provides a comprehensive overview of the various components that contribute to the company's success. By analyzing and understanding these components, Myer can effectively strategize, innovate, and adapt to the ever-changing retail landscape, ultimately driving growth and maintaining its competitive edge.

    Which companies are the competitors of Myer?

    Major Competitors

    Myer, one of Australia's leading department store chains, faces stiff competition from several major players in the retail industry. Here are some of the main competitors that Myer contends with:

    1. David Jones

    David Jones is a prominent Australian department store retailer, recognized for its high-end fashion, beauty, and homeware offerings. Known for its luxurious shopping experience and exclusive brands, David Jones competes directly with Myer in terms of product range and target audience. Both retailers strive to attract discerning customers seeking premium quality and exceptional service.

    2. Kmart

    Kmart, a subsidiary of the Wesfarmers conglomerate, presents a formidable challenge to Myer by offering a diverse range of affordable products across various categories. With a focus on value for money, Kmart appeals to price-conscious consumers who prioritize budget-friendly shopping. Although Kmart and Myer have different positioning strategies, they often compete for market share, especially in areas such as homeware, apparel, and children's products.

    3. Target

    Another competitor owned by Wesfarmers, Target is a department store chain that caters to a wide range of customers with its mix of affordable fashion, home essentials, electronics, toys, and more. Target's competitive advantage lies in its ability to offer reasonably priced products without compromising on quality. As a result, it poses a direct threat to Myer's sales, particularly in the mid-range and budget segments.

    4. Big W

    Big W, a discount department store chain and part of the Woolworths Group, competes with Myer by providing an extensive range of products across various categories at competitive prices. With a focus on value, Big W attracts customers seeking affordable options for everyday essentials, home goods, electronics, toys, and more. While Myer targets a more affluent customer base, the overlap in certain product categories means that Big W is still a notable competitor.

    Online Marketplace Competitors

    In addition to facing competition from traditional brick-and-mortar retailers, Myer also contends with online marketplaces that have gained significant traction in recent years. These digital platforms offer convenience, a wide product selection, and competitive pricing, posing a unique challenge to Myer's business model. Some prominent online marketplace competitors include:

    1. Amazon

    As a global e-commerce giant, Amazon has made significant inroads into the Australian retail market since its launch. With an extensive range of products and competitive prices, Amazon attracts customers seeking convenience and value. Myer faces competition from Amazon across various categories, particularly in electronics, fashion, and homeware.

    2. eBay

    eBay, a well-established online marketplace, provides a platform for individuals and businesses to buy and sell new and used products. With millions of listings and a diverse range of sellers, eBay offers consumers the opportunity to find unique items at competitive prices. While Myer primarily focuses on new products, eBay's presence as a popular online shopping destination still impacts Myer's market share.

    In conclusion, Myer faces competition from both traditional retailers and online marketplaces. While competitors like David Jones, Kmart, Target, and Big W challenge Myer's position in the physical retail landscape, online marketplaces such as Amazon and eBay pose a separate set of challenges in the digital realm. Myer must continuously adapt and innovate to maintain its competitive edge in an evolving retail landscape.

    Myer SWOT Analysis


    • Established brand: Myer is a well-known and respected brand in the Australian retail industry. It has been in operation for over 100 years and has built a strong reputation for quality and customer service.
    • Wide product range: Myer offers a diverse range of products, including clothing, cosmetics, homeware, and electronics. This wide selection attracts a large customer base and allows for cross-selling opportunities.
    • Loyalty program: Myer's loyalty program, Myer One, is highly regarded and has a large membership base. This program offers exclusive discounts, rewards, and personalized offers, which encourages repeat purchases and enhances customer loyalty.
    • Strong online presence: Myer has invested heavily in its online platform, allowing customers to shop conveniently from anywhere. The company's website is user-friendly and offers various delivery options, making it attractive to a broader customer base.


    • High operating costs: Myer faces significant overhead costs, including rent for its large physical stores in prime locations. These costs can limit the company's profitability, especially during periods of economic downturn or low consumer confidence.
    • Inconsistent customer experience: Despite its reputation for quality, Myer has received mixed reviews regarding its customer service and in-store experiences. Inconsistencies in staff knowledge and availability of products have been reported, affecting customer satisfaction and loyalty.
    • Limited international presence: Unlike some of its competitors, Myer has a limited international presence. This restricts its access to global markets and potential growth opportunities.
    • Dependency on suppliers: Myer relies heavily on external suppliers for its product range. Disruptions in the supply chain or issues with supplier relationships can impact the availability of popular products, affecting sales and customer satisfaction.


    • E-commerce growth: The increasing popularity of online shopping presents a significant opportunity for Myer. By continuing to invest in its online platform and expanding its digital marketing efforts, the company can reach a wider audience and tap into the growing e-commerce market.
    • Strategic partnerships: Myer can explore partnerships with popular brands or designers to create exclusive collections or limited edition products. This can attract new customers and enhance the company's brand image.
    • International expansion: Expanding into new markets, particularly in Asia, can provide Myer with access to a larger customer base and potential revenue growth. This expansion can be facilitated through partnerships, franchising, or online marketplaces.
    • Sustainability initiatives: Given the increasing consumer demand for sustainable and ethical products, Myer can leverage its brand reputation to focus on environmentally friendly initiatives. This can include sourcing products from sustainable suppliers, reducing packaging waste, and promoting recycling programs.


    • Economic downturn: During periods of economic uncertainty or recession, consumers tend to reduce discretionary spending, which can adversely impact Myer's sales and profitability.
    • Intense competition: The Australian retail industry is highly competitive, with numerous local and international players vying for market share. Competitors with lower prices, better customer service, or a stronger online presence can pose a threat to Myer's market position.
    • Changing consumer preferences: Consumer preferences and shopping habits are constantly evolving. If Myer fails to adapt to these changes, such as the increasing demand for online shopping or sustainable products, it may lose relevance and struggle to attract customers.
    • External factors: Myer is susceptible to external factors such as natural disasters, political instability, or changes in regulations. These factors can disrupt the supply chain, affect consumer sentiment, or impact the company's operations.

    Key Takeaways

    • Ownership of Myer is publicly traded, meaning it is owned by individual and institutional shareholders who purchase stocks in the company.

    • The mission statement of Myer is to be the leading retailer in Australia, providing customers with a wide range of high-quality products and excellent customer service.

    • Myer makes money primarily through the sale of various products including fashion, beauty, homewares, and electronics. They also generate revenue through their online platform and various partnerships.

    • The Myer Business Model Canvas explains the key elements of Myer's business model, including their value proposition, customer segments, distribution channels, and revenue streams.

    • Myer faces competition from various companies in the retail industry, including other department stores like David Jones and online retailers such as Amazon.

    • In terms of SWOT analysis, Myer's strengths include their strong brand presence, wide product offering, and extensive retail network. However, they face weaknesses such as declining sales and profitability, as well as the threat of increasing competition and changing consumer preferences. Opportunities for Myer include expanding their online presence and exploring new markets, while threats include economic downturns and the rise of e-commerce.


    In conclusion, Myer is owned by shareholders and investors who have a stake in the company. The mission statement of Myer is to provide customers with a premium shopping experience, offering a wide range of quality products and exceptional service. Myer generates revenue through various channels, including the sale of merchandise, online sales, and partnerships with other brands.

    The Myer Business Model Canvas provides a comprehensive overview of the company's key activities, resources, and revenue streams. It highlights the importance of customer relationships, marketing strategies, and operational efficiency in driving the success of Myer's business model.

    In terms of competition, Myer faces tough competition from other department stores and online retailers such as David Jones, Target, and Amazon. These companies are constantly striving to attract customers with competitive pricing, a diverse product range, and innovative marketing strategies.

    Conducting a SWOT analysis of Myer reveals the company's strengths, weaknesses, opportunities, and threats. Myer's strengths lie in its strong brand reputation, extensive store network, and loyal customer base. However, weaknesses such as high operating costs and reliance on physical stores pose challenges. Opportunities for Myer include expanding its online presence and tapping into new market segments, while threats come from changing consumer behavior and intense competition.

    Overall, Myer's success depends on its ability to adapt to evolving consumer preferences, leverage its strengths, and overcome its weaknesses. By staying customer-focused, embracing technology, and continuously improving its offerings, Myer can remain a significant player in the retail industry.


    What is Myers competitive advantage?

    Myers' competitive advantage lies in several key areas:

    1. Extensive product range: Myers offers a wide range of products across various categories, including clothing, footwear, accessories, home décor, and electronics. This extensive product range allows them to cater to a diverse customer base and meet various customer needs.

    2. Strong brand presence: Myers has a strong brand presence in the market, built over many years of operation. Their brand is well-known and trusted by customers, which gives them a competitive edge over newer or lesser-known competitors.

    3. Multi-channel retailing: Myers operates both physical stores and an online platform, allowing customers to shop through various channels. This multi-channel retailing strategy enables them to reach a larger customer base and offer convenient shopping options to consumers.

    4. Loyalty programs and customer service: Myers has a loyalty program called MYER one, which offers rewards, discounts, and personalized offers to its members. Additionally, they focus on providing excellent customer service to enhance the shopping experience and build long-term customer relationships.

    5. Strong supplier relationships: Myers has established strong relationships with a wide network of suppliers and brands, enabling them to negotiate favorable terms and secure exclusive products or deals. This ensures a consistent supply of popular and high-quality merchandise for their customers.

    Overall, Myers' competitive advantage stems from its diverse product range, strong brand presence, multi-channel retailing strategy, focus on customer service, and strong supplier relationships.

    What is Myers target market?

    The term "Myers" could refer to several different companies or products, so it is necessary to specify which one you are referring to in order to determine its target market.

    What is SWOT analysis and examples?

    SWOT analysis is a strategic planning tool used to evaluate the strengths, weaknesses, opportunities, and threats of a business or organization. It helps to assess the internal and external factors that may impact the organization's current and future performance.

    Here are some examples of each component of SWOT analysis:

    1. Strengths:
    • Strong brand reputation
    • Skilled and experienced workforce
    • Unique product or technology
    • Efficient supply chain management
    • Strong financial position
    1. Weaknesses:
    • Lack of market presence
    • High employee turnover
    • Limited product range
    • Outdated technology or infrastructure
    • Poor customer service
    1. Opportunities:
    • Emerging markets or untapped customer segments
    • Technological advancements
    • Strategic partnerships or collaborations
    • Changing consumer preferences or trends
    • Expansion into new geographic regions
    1. Threats:
    • Intense competition
    • Economic downturn or recession
    • Changing government regulations
    • Fluctuating raw material prices
    • Rapid technological obsolescence

    It is important to note that the examples provided above are general and may vary depending on the specific industry or organization being analyzed. SWOT analysis is a subjective exercise and should involve a thorough assessment of the internal and external factors relevant to the organization's context.

    How do I do a SWOT analysis?

    To conduct a SWOT analysis, which stands for Strengths, Weaknesses, Opportunities, and Threats, follow these steps:

    1. Identify the objective: Determine the purpose of the SWOT analysis. It could be for a specific project, business, or personal development.

    2. Gather information: Collect relevant data and information about the subject of analysis. This may include internal data like financial records, customer feedback, or employee surveys, as well as external information such as market trends, competitor analysis, or industry reports.

    3. Identify strengths: Analyze the internal factors that give an advantage over others. Consider aspects like unique skills, resources, brand reputation, patents, or existing customer base. List down all the positive attributes that differentiate the subject from competitors.

    4. Recognize weaknesses: Assess the internal factors that put the subject at a disadvantage compared to others. Evaluate areas of improvement or aspects that may hinder progress, such as limited resources, lack of expertise, poor infrastructure, or negative customer perception. Be honest and critical while identifying weaknesses.

    5. Explore opportunities: Examine the external factors that could be advantageous to the subject. Look for emerging trends, market gaps, potential partnerships or collaborations, technological advancements, or changes in regulations. Identify opportunities that can be leveraged to achieve the objective.

    6. Identify threats: Analyze the external factors that pose a risk or challenge to the subject. Consider aspects like competition, economic factors, changing consumer preferences, legal or regulatory changes, or technological disruptions. Identify potential threats that need to be addressed or mitigated.

    7. Analyze and prioritize: Review the lists of strengths, weaknesses, opportunities, and threats. Look for connections and relationships between different factors. Prioritize them based on their impact and likelihood, focusing on the most critical aspects.

    8. Develop strategies: Based on the analysis, develop strategies that capitalize on strengths, overcome weaknesses, take advantage of opportunities, and mitigate threats. Align these strategies with the objective of the analysis.

    9. Implement and monitor: Put the strategies into action and monitor their progress. Regularly review and update the SWOT analysis as the situation evolves or new information becomes available.

    Remember, a SWOT analysis is a flexible tool that can be adapted to various contexts and scales, so tailor it according to your specific needs.

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