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Company > Bristol Myers Squibb: Business Model, SWOT Analysis, and Competitors 2023

Bristol Myers Squibb: Business Model, SWOT Analysis, and Competitors 2023

Published: Mar 04, 2023

Inside This Article


    In this blog article, we will delve into the business model of Bristol Myers Squibb (BMS), a leading global biopharmaceutical company. We will explore the key aspects of their business strategy, including their focus on research and development, strategic partnerships, and market expansion. Additionally, we will conduct a SWOT analysis to evaluate BMS's strengths, weaknesses, opportunities, and threats in the ever-evolving pharmaceutical industry. Furthermore, we will examine their major competitors and discuss their potential impact on BMS's growth and market share in the year 2023.

    What You Will Learn:

    • Who owns Bristol Myers Squibb and the significance of their ownership in the company's operations and decision-making processes.
    • The mission statement of Bristol Myers Squibb and how it guides the company's overall direction and goals.
    • How Bristol Myers Squibb generates revenue and the key factors contributing to its financial success.
    • An in-depth explanation of the Business Model Canvas used by Bristol Myers Squibb to illustrate its value proposition, customer segments, key activities, and more.
    • The main competitors of Bristol Myers Squibb and an understanding of the competitive landscape in the pharmaceutical industry.
    • A comprehensive SWOT analysis of Bristol Myers Squibb, including its strengths, weaknesses, opportunities, and threats, to gain insights into the company's current position and future prospects.

    Who owns Bristol Myers Squibb?

    Major Shareholders of Bristol Myers Squibb

    When it comes to ownership of Bristol Myers Squibb (BMS), the company has a diverse and widespread base of shareholders. As one of the largest pharmaceutical companies globally, BMS attracts the attention of institutional investors, mutual funds, and individual investors alike. Here, we will explore some of the major shareholders of Bristol Myers Squibb.

    Institutional Investors

    Institutional investors are a significant presence in the ownership of Bristol Myers Squibb. These include large financial institutions, such as asset management companies, pension funds, and insurance companies. One notable institutional investor is The Vanguard Group, which holds a substantial stake in BMS. As of the latest reports, Vanguard holds approximately 8% of the total shares outstanding. Other institutional investors, such as BlackRock and State Street Corporation, also have significant positions in the company.

    Mutual Funds

    Mutual funds play a crucial role in the ownership of Bristol Myers Squibb. These funds pool money from a large number of investors to invest in a diversified portfolio of stocks. Some well-known mutual funds with substantial holdings in BMS include Fidelity, T. Rowe Price, and Capital Research and Management Company. These mutual funds provide individuals with an opportunity to indirectly own shares of Bristol Myers Squibb through their investments in the funds.

    Individual Investors

    Individual investors, including retail investors and high-net-worth individuals, also own shares of Bristol Myers Squibb. These individuals buy and sell shares directly through brokerage accounts, allowing them to have a direct ownership stake in the company. The individual ownership of BMS shares can vary greatly, ranging from small individual investors to wealthy individuals who hold significant positions.

    Employee Ownership

    Another important segment of ownership in Bristol Myers Squibb is employee ownership. The company offers various employee stock ownership plans (ESOPs) and stock purchase plans, allowing employees to acquire shares of BMS. This incentivizes employees to have a vested interest in the company's success and aligns their goals with those of the shareholders.


    Ownership of Bristol Myers Squibb is spread across a diverse group of shareholders, including institutional investors, mutual funds, individual investors, and even the company's own employees. This broad ownership base demonstrates the widespread interest and confidence in the company's growth potential and pharmaceutical advancements. As Bristol Myers Squibb continues to innovate and deliver on its mission to discover, develop, and deliver innovative medicines, its ownership landscape is likely to evolve further.

    What is the mission statement of Bristol Myers Squibb?

    The Mission Statement of Bristol Myers Squibb

    Bristol Myers Squibb (BMS), a leading biopharmaceutical company, is driven by a clear and compelling mission statement that guides its actions and decisions. Their mission is to "discover, develop, and deliver innovative medicines that help patients prevail over serious diseases."

    This succinct mission statement encapsulates the core purpose of Bristol Myers Squibb, emphasizing their commitment to improving patients' lives through the development and delivery of breakthrough treatments. By focusing on innovation, BMS strives to address the unmet medical needs of individuals facing serious diseases, offering hope and better outcomes.


    The first element of Bristol Myers Squibb's mission statement is "discover." This highlights their dedication to scientific research and exploration. BMS invests heavily in research and development, seeking to identify new drug candidates and therapeutic approaches. By continuously exploring new avenues, they aim to uncover breakthrough discoveries that could revolutionize patient care.


    The second component of their mission is to "develop" innovative medicines. Bristol Myers Squibb recognizes that discovering a potential drug is just the first step in the journey. They devote significant resources to the rigorous development process, conducting clinical trials and regulatory assessments to ensure the safety and efficacy of their products. Through this commitment to development, BMS strives to transform promising scientific discoveries into viable treatments.


    The final aspect of their mission statement is to "deliver" these innovative medicines to patients. Bristol Myers Squibb understands the urgency and importance of making their therapies accessible to those in need. They work tirelessly to navigate the complex landscape of healthcare systems, regulatory requirements, and reimbursement challenges, ensuring that patients can access their medicines in a timely and affordable manner.

    By emphasizing the delivery of innovative medicines, BMS demonstrates their dedication to patient-centricity. They recognize that their mission extends beyond scientific advancements and encompasses the critical step of making these treatments available to individuals around the world.


    In summary, Bristol Myers Squibb's mission statement serves as a guiding principle for the company's endeavors. It highlights their commitment to discovery, development, and delivery of innovative medicines, ultimately aiming to help patients prevail over serious diseases. Through this mission, BMS strives to make a meaningful impact on the lives of patients worldwide, offering hope and improved health outcomes.

    How does Bristol Myers Squibb make money?

    Pharmaceutical Products

    One of the primary ways Bristol Myers Squibb (BMS) generates revenue is through the sale of pharmaceutical products. BMS is a global biopharmaceutical company that specializes in the discovery, development, and commercialization of innovative medicines. They offer a diverse portfolio of prescription drugs, encompassing various therapeutic areas such as oncology, immunology, cardiovascular, and neuroscience.

    BMS invests heavily in research and development (R&D) to bring new drugs to market. Their R&D efforts involve conducting clinical trials, obtaining regulatory approvals, and ensuring the safety and efficacy of their products. Once approved, these drugs are sold to healthcare providers, hospitals, pharmacies, and directly to patients. The revenue generated from the sales of pharmaceutical products forms a significant portion of BMS's income.

    Collaborations and Partnerships

    In addition to their in-house R&D efforts, BMS also engages in collaborations and partnerships with other pharmaceutical companies, academic institutions, and research organizations. These collaborations aim to leverage the expertise and resources of multiple entities to accelerate drug discovery and development.

    Through strategic alliances, BMS can share the costs and risks associated with drug development, as well as access innovative technologies and research platforms. These partnerships often involve joint research projects, co-development of drugs, or licensing agreements. In return, BMS receives upfront payments, milestone payments, and royalties based on the success of the collaborations. This diversification of revenue streams helps BMS mitigate risks and tap into a broader range of therapeutic areas and markets.

    Licensing and Royalties

    BMS has a strong intellectual property portfolio, which includes patents for their pharmaceutical products and various technologies. They actively license their intellectual property to other companies, granting them the right to manufacture and sell certain drugs or utilize specific technologies developed by BMS.

    In exchange for these licenses, BMS receives upfront payments and ongoing royalties. This licensing revenue stream allows BMS to monetize their intellectual property beyond their own product sales. It also enables them to reach new markets and patient populations through their partners' commercialization efforts.

    Geographic Expansion

    BMS operates in numerous countries worldwide, leveraging their global presence to generate revenue. They have established sales and marketing teams in key markets, allowing them to promote and distribute their pharmaceutical products effectively.

    By expanding into new geographic regions, BMS can tap into growing patient populations and emerging healthcare markets. This strategy enables them to reach a larger customer base and increase their market share. The revenue generated from international sales contributes significantly to BMS's overall financial performance.


    Bristol Myers Squibb generates revenue through the sale of pharmaceutical products, collaborations and partnerships, licensing and royalties, as well as geographic expansion. These diverse revenue streams allow BMS to remain competitive in the biopharmaceutical industry while driving innovation and improving patient outcomes.

    Bristol Myers Squibb Business Model Canvas Explained


    The business model canvas is a strategic tool used by organizations to analyze and describe their business model. In this blog post, we will dive into the Bristol Myers Squibb (BMS) business model canvas to gain a better understanding of how the company operates and creates value. BMS is a renowned global biopharmaceutical company that focuses on discovering, developing, and delivering innovative medicines to patients with serious diseases.

    Key Partnerships

    BMS recognizes the significance of collaboration and strategic partnerships in driving its success. The company actively seeks partnerships with academic institutions, research organizations, and other biopharmaceutical companies to expand its research capabilities and enhance its product pipeline. By teaming up with these partners, BMS gains access to advanced technologies, scientific expertise, and additional resources, which helps accelerate the development of life-saving therapies.

    Key Activities

    The key activities of BMS revolve around research and development (R&D), manufacturing, and commercialization of pharmaceutical products. The company invests heavily in R&D to discover new drug candidates and improve existing therapies. BMS also operates state-of-the-art manufacturing facilities to ensure the production of high-quality medicines. Furthermore, the company focuses on effectively commercializing its products by conducting extensive marketing campaigns, engaging with healthcare providers, and ensuring wide distribution.

    Value Proposition

    BMS aims to provide value to patients, healthcare providers, and shareholders through its innovative medicines. The company's core value proposition lies in its ability to develop breakthrough therapies that address unmet medical needs and improve patient outcomes. BMS focuses on disease areas such as oncology, immunology, cardiovascular disease, and fibrosis, where its products have the potential to make a significant impact on patients' lives. By delivering effective treatments, BMS enhances the quality of care and contributes to the advancement of medical science.

    Customer Relationships

    Building strong and lasting relationships with healthcare professionals, patients, and advocacy groups is crucial for BMS. The company strives to engage with healthcare providers through educational programs, clinical trials, and collaborative initiatives. By fostering these relationships, BMS gains valuable insights into patient needs and preferences, which inform its product development efforts. Additionally, BMS maintains direct communication channels with patients to ensure they receive the necessary support, information, and resources related to their treatments.

    Customer Segments

    BMS serves a diverse range of customer segments, primarily focusing on patients, healthcare providers, and payers. Patients suffering from serious diseases are the primary beneficiaries of BMS's therapies. The company also targets healthcare providers including physicians, nurses, and pharmacists who play a crucial role in prescribing and administering its medicines. Furthermore, BMS engages with payers such as insurance companies, government agencies, and managed care organizations to ensure patient access to its products.

    Revenue Streams

    BMS generates revenue through the sale of its pharmaceutical products. The company's revenue streams primarily come from the sales of its branded prescription drugs, which are protected by patents and exclusivity rights. BMS also generates revenue through collaborations and licensing agreements with other pharmaceutical companies. These partnerships often involve upfront payments, milestone payments, and royalties associated with the development and commercialization of jointly developed products.


    By examining the Bristol Myers Squibb business model canvas, we can see how the company operates and creates value through strategic partnerships, research and development, commercialization efforts, and strong customer relationships. BMS's commitment to innovation and patient-centricity drives its success in delivering life-saving therapies and advancing healthcare worldwide.

    Which companies are the competitors of Bristol Myers Squibb?

    Major Competitors

    Bristol Myers Squibb (BMS) operates in the highly competitive pharmaceutical industry, where it faces several prominent rivals. Some of the major competitors of BMS include:

    1. Johnson & Johnson

    Johnson & Johnson, a renowned multinational healthcare corporation, poses significant competition to Bristol Myers Squibb. With a diverse product portfolio ranging from pharmaceuticals to medical devices and consumer healthcare products, Johnson & Johnson has a strong global presence. The company's extensive resources and research capabilities make it a formidable rival for BMS.

    2. Pfizer Inc.

    Pfizer Inc., one of the largest pharmaceutical companies globally, competes head-to-head with Bristol Myers Squibb. Pfizer has a robust pipeline of innovative drugs and a wide range of therapeutic areas, including oncology, immunology, and cardiovascular health. Its market presence and involvement in research collaborations make it a strong competitor in the pharmaceutical industry.

    3. Merck & Co., Inc.

    Merck & Co., Inc., commonly known as Merck, is another prominent competitor of Bristol Myers Squibb. With a focus on research-driven pharmaceuticals and vaccines, Merck has a strong presence in various therapeutic areas, including oncology, infectious diseases, and diabetes. The company's innovative products and global market reach pose a significant challenge to BMS.

    4. Novartis International AG

    Novartis International AG, a leading Swiss multinational pharmaceutical company, competes directly with Bristol Myers Squibb. Novartis operates in various segments, including innovative pharmaceuticals, generics, and eye care. The company's extensive research and development efforts, coupled with its global footprint, make it a tough competitor for BMS.

    5. AstraZeneca PLC

    AstraZeneca PLC, a British-Swedish multinational pharmaceutical company, is also a major rival of Bristol Myers Squibb. With a focus on innovative prescription drugs, AstraZeneca has a strong presence in areas such as oncology, cardiovascular health, and respiratory diseases. The company's strategic collaborations and pipeline of novel drugs contribute to its competitive edge against BMS.

    Other Competitors

    Apart from these major competitors, Bristol Myers Squibb faces competition from several other pharmaceutical companies, including:

    • GlaxoSmithKline PLC
    • Sanofi SA
    • Eli Lilly and Company
    • AbbVie Inc.

    These companies, along with many others, constantly strive to develop new therapies, improve existing treatments, and gain market share in the pharmaceutical industry, intensifying the competition faced by Bristol Myers Squibb.

    Bristol Myers Squibb SWOT Analysis


    • Strong brand reputation: Bristol Myers Squibb is a well-established pharmaceutical company that has built a strong brand reputation over the years. The company is known for its quality products and commitment to innovation in the healthcare industry.

    • Robust research and development capabilities: Bristol Myers Squibb invests heavily in research and development, which has led to the discovery and development of several breakthrough drugs. The company has a strong pipeline of potential new drugs, which positions it well for future growth.

    • Diverse product portfolio: The company has a diverse product portfolio that includes both patented prescription drugs and over-the-counter medications. This diversification helps mitigate risks associated with patent expirations and changes in market dynamics.

    • Global presence: Bristol Myers Squibb operates in multiple countries around the world, allowing it to tap into diverse markets and reach a wide customer base. This global presence provides the company with opportunities for growth and revenue diversification.


    • Dependence on a few key products: Despite having a diverse product portfolio, Bristol Myers Squibb heavily relies on a few key products for a significant portion of its revenue. This concentration of revenue creates vulnerability to the loss of patent protection or competition from generic alternatives.

    • Regulatory challenges: The pharmaceutical industry is highly regulated, and Bristol Myers Squibb faces challenges in navigating the complex regulatory landscape. Delays in gaining regulatory approvals for new drugs can impact the company's ability to bring products to market in a timely manner.

    • High research and development costs: The process of discovering and developing new drugs is expensive and time-consuming. Bristol Myers Squibb's significant investment in research and development comes with inherent risks, including the possibility of failure in clinical trials or unsuccessful drug launches.


    • Increasing demand for innovative therapies: With the aging population and the growing prevalence of chronic diseases, there is an increasing demand for innovative therapies. Bristol Myers Squibb, with its strong research and development capabilities, is well-positioned to capitalize on this opportunity by developing novel treatments.

    • Expansion into emerging markets: Emerging markets present significant growth opportunities for pharmaceutical companies. Bristol Myers Squibb can expand its presence in these markets by leveraging its global network and adapting its products to meet the specific needs of these regions.

    • Strategic partnerships and collaborations: Collaborations with other pharmaceutical companies, research institutions, or technology firms can help Bristol Myers Squibb enhance its research capabilities, gain access to new technologies, and expand its product offerings. Such partnerships can accelerate the company's growth and increase its competitive advantage.


    • Intense competition: The pharmaceutical industry is highly competitive, with numerous players competing for market share. Bristol Myers Squibb faces competition from both large multinational corporations and smaller, specialized companies. Intense competition can impact pricing, market share, and the ability to successfully launch new products.

    • Patent expirations: Many of Bristol Myers Squibb's key products have patent expirations looming in the near future. Once a patent expires, the company may face competition from generic drug manufacturers, leading to a decline in sales and profitability.

    • Pricing pressures: Increasing healthcare costs and efforts to control spending put pressure on drug prices. Government regulations, payers, and customers are increasingly demanding lower prices, which can impact Bristol Myers Squibb's profitability.

    • Adverse events and product recalls: The pharmaceutical industry is subject to the risk of adverse events and product recalls, which can damage the brand reputation and lead to financial losses. Bristol Myers Squibb must maintain strict quality control measures to minimize these risks.

    Key Takeaways

    • Bristol Myers Squibb (BMS) is a publicly traded company, so its ownership is spread among numerous shareholders.
    • The mission statement of BMS is to discover, develop, and deliver innovative medicines that help patients prevail over serious diseases.
    • BMS generates revenue primarily through the sale of pharmaceutical products, including prescription drugs and biologic therapies.
    • The Business Model Canvas of BMS encompasses key elements such as value proposition, key activities, customer segments, channels, and revenue streams.
    • Competitors of BMS include major pharmaceutical companies such as Pfizer, Merck, Johnson & Johnson, and Novartis.
    • A SWOT analysis of BMS reveals its strengths in research and development, strong product portfolio, and global presence, but also highlights weaknesses, opportunities, and threats that the company faces.


    In conclusion, Bristol Myers Squibb is a pharmaceutical company that has been making significant contributions to the healthcare industry for decades. As for ownership, the company is publicly traded, meaning it is owned by shareholders who hold shares of its stock.

    The mission statement of Bristol Myers Squibb is to discover, develop, and deliver innovative medicines that help patients prevail over serious diseases. This mission drives the company's efforts to constantly push the boundaries of medical research and development.

    Bristol Myers Squibb generates revenue primarily through the sale of prescription drugs and biopharmaceutical products. With a diversified portfolio of products, the company caters to a wide range of therapeutic areas, including oncology, cardiovascular diseases, immunology, and more.

    To better understand the company's business model, the Bristol Myers Squibb Business Model Canvas can provide valuable insights. This canvas breaks down the key elements of the company's operations, such as its value proposition, customer segments, key activities, and revenue streams.

    When it comes to competition, Bristol Myers Squibb faces competition from various pharmaceutical companies, including industry giants like Pfizer, Merck, and Johnson & Johnson. These competitors continuously strive to develop innovative treatments and therapies, making the pharmaceutical industry highly competitive.

    Lastly, a SWOT analysis of Bristol Myers Squibb reveals its strengths, weaknesses, opportunities, and threats. The company's strengths lie in its strong research and development capabilities, extensive product portfolio, and global presence. However, weaknesses such as patent expirations and dependence on key products can pose challenges. Opportunities for growth include expanding into emerging markets and investing in new technologies, while threats include regulatory hurdles and the potential entry of new competitors.

    Overall, Bristol Myers Squibb is a prominent player in the pharmaceutical industry, driven by its mission to improve patient outcomes with innovative medicines. With a solid business model and a focus on research and development, the company continues to make significant strides in healthcare advancements.


    What is Bristol-Myers Squibb competitive advantage?

    Bristol-Myers Squibb (BMS) has several competitive advantages that contribute to its success in the pharmaceutical industry:

    1. Strong Focus on Research and Development (R&D): BMS has a robust R&D pipeline and invests heavily in developing innovative medicines. The company's commitment to scientific research allows it to bring new and effective treatments to market, giving it a competitive edge in addressing unmet medical needs.

    2. Diversified Product Portfolio: BMS has a broad range of products across various therapeutic areas, including oncology, cardiovascular, immunology, and neuroscience. This diversification helps the company mitigate risks associated with dependence on a single product or therapeutic area and allows it to cater to different patient populations, enhancing its competitiveness.

    3. Leadership in Immuno-Oncology: BMS has established itself as a leader in immuno-oncology, particularly with its blockbuster drug, Opdivo. The company's expertise in this field has given it a competitive advantage in developing and commercializing immunotherapies, which have revolutionized cancer treatment.

    4. Strong Global Presence: BMS operates globally, with a significant presence in both developed and emerging markets. Its global footprint enables it to tap into diverse patient populations and access markets with different regulatory environments, providing a competitive advantage over companies with limited geographic reach.

    5. Collaborative Partnerships: BMS actively seeks collaborations and partnerships with other pharmaceutical companies, academic institutions, and research organizations. These alliances allow BMS to leverage external expertise, access cutting-edge technologies, and expand its research capabilities, enhancing its competitive position.

    6. Commitment to Patient-Centricity: BMS places a strong emphasis on patient-centricity and ensuring access to its medicines. This commitment helps build trust with patients, physicians, and healthcare providers, enhancing brand loyalty and competitiveness.

    Overall, Bristol-Myers Squibb's competitive advantage stems from its strong focus on R&D, diversified product portfolio, leadership in immuno-oncology, global presence, collaborative partnerships, and commitment to patient-centricity.

    What is the 4 piece in SWOT analysis?

    The 4 piece in SWOT analysis refers to the internal factors of an organization, which are evaluated to determine its strengths, weaknesses, opportunities, and threats.

    What is the business strategy of Bristol-Myers Squibb?

    The business strategy of Bristol-Myers Squibb (BMS) revolves around three key pillars:

    1. Discovering and Developing Innovative Medicines: BMS focuses on discovering and developing innovative therapies to address unmet medical needs across various therapeutic areas such as oncology, immunology, cardiovascular, and fibrotic diseases. The company invests significant resources in research and development (R&D) to stay at the forefront of scientific advancements.

    2. Maximizing the Potential of Core Brands: BMS aims to maximize the potential of its core brands by driving growth through effective commercialization strategies, expanding indications, and leveraging its strong global presence. The company continuously seeks opportunities to enhance the value of its existing portfolio of medicines.

    3. Pursuing Business Development Opportunities: BMS actively pursues strategic collaborations, partnerships, and acquisitions to expand its pipeline, access external innovation, and strengthen its position in key therapeutic areas. The company seeks to complement its internal R&D efforts by collaborating with academic institutions, biotech companies, and other pharmaceutical firms.

    Additionally, BMS is committed to fostering a strong culture of diversity, inclusion, and sustainability. They strive to create a positive impact on patients' lives, healthcare systems, and the environment while maintaining a focus on long-term shareholder value.

    What is SWOT analysis and examples?

    SWOT analysis is a strategic planning framework used by organizations to identify their internal strengths and weaknesses, as well as external opportunities and threats. It helps organizations understand their current position in the market and devise strategies to maximize their strengths, address weaknesses, capitalize on opportunities, and mitigate threats.

    The acronym SWOT stands for:

    1. Strengths: Internal factors that give an organization a competitive advantage or unique selling proposition. Examples include a strong brand reputation, skilled workforce, advanced technology, or efficient supply chain management.

    2. Weaknesses: Internal factors that put an organization at a disadvantage compared to its competitors. Examples include poor financial health, limited product range, lack of market knowledge, or outdated infrastructure.

    3. Opportunities: External factors in the market or industry that can be leveraged for growth or advantage. Examples include emerging markets, changing consumer preferences, advancements in technology, or favorable government regulations.

    4. Threats: External factors that may pose challenges or risks to an organization's success. Examples include intense competition, economic downturns, changing market trends, new regulations, or disruptive technologies.

    Here are a few examples of SWOT analysis:

    1. Company XYZ:

      • Strengths: Strong brand image, loyal customer base, efficient supply chain.
      • Weaknesses: Limited product range, outdated technology, high employee turnover.
      • Opportunities: Growing international market, increasing demand for eco-friendly products.
      • Threats: Intense competition, economic uncertainty, unfavorable government policies.
    2. Non-Profit Organization ABC:

      • Strengths: Dedicated volunteers, strong community support, effective fundraising strategies.
      • Weaknesses: Limited funding, lack of professional staff, outdated website.
      • Opportunities: Collaboration with other organizations, emerging funding sources.
      • Threats: Decreasing government grants, declining public interest in the cause.

    By analyzing these factors, organizations can develop strategies that align with their strengths, mitigate weaknesses, capitalize on opportunities, and prepare for potential threats.

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