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Company > J&J Snack Foods: Business Model, SWOT Analysis, and Competitors 2023

J&J Snack Foods: Business Model, SWOT Analysis, and Competitors 2023

Published: Feb 10, 2023

Inside This Article


    In this blog article, we will delve into J&J Snack Foods, a renowned company in the food industry. We will explore their business model, shedding light on their strategies and operations that have contributed to their success. Furthermore, a comprehensive SWOT analysis will be conducted to assess their strengths, weaknesses, opportunities, and threats. Lastly, we will examine the competitive landscape of J&J Snack Foods, identifying their key rivals in the market and analyzing how they stack up against them. Stay tuned for an insightful analysis of J&J Snack Foods in 2023.

    What You Will Learn:

    • Who owns J&J Snack Foods: Discover the ownership structure and key stakeholders of J&J Snack Foods, a leading snack food company.

    • Understanding the mission statement of J&J Snack Foods: Gain insights into the company's mission statement and how it guides their business strategies and operations.

    • How J&J Snack Foods generates revenue: Explore the various revenue streams and business activities that contribute to the financial success of J&J Snack Foods.

    • J&J Snack Foods Business Model Canvas Explained: Learn about the key components of J&J Snack Foods' business model canvas and how they create value for their customers and stakeholders.

    • Identifying J&J Snack Foods' competitors: Discover the main competitors in the snack food industry that compete with J&J Snack Foods for market share and customers.

    • Conducting a SWOT analysis of J&J Snack Foods: Analyze the strengths, weaknesses, opportunities, and threats facing J&J Snack Foods to understand their competitive position in the market.

    Who owns J&J Snack Foods?

    Ownership of J&J Snack Foods

    J&J Snack Foods is a publicly traded company, meaning that ownership is distributed among its shareholders. The company's stock is listed on the NASDAQ stock exchange under the ticker symbol "JJSF."

    Currently, the largest shareholders of J&J Snack Foods are institutional investors such as mutual funds and pension funds. These institutional investors hold significant stakes in the company and play a crucial role in its ownership structure.

    One of the largest institutional shareholders of J&J Snack Foods is BlackRock, an investment management company. BlackRock holds a substantial percentage of J&J Snack Foods' shares, indicating its confidence in the company's performance and growth prospects.

    Apart from institutional investors, individual shareholders also own shares of J&J Snack Foods. These individual investors may include company executives, employees, and other private investors who believe in the company's long-term potential.

    It is important to note that ownership in J&J Snack Foods can fluctuate over time as investors buy and sell shares in the open market. However, the company's corporate governance structure ensures that decisions regarding the company's operations and strategic direction are made collectively by its board of directors, who are elected by the shareholders.

    In conclusion, J&J Snack Foods is owned by a diverse group of shareholders, including institutional investors and individual investors. This ownership structure reflects the confidence and trust that investors have in the company's ability to deliver long-term value and maintain its position as a leading snack food manufacturer and distributor.

    What is the mission statement of J&J Snack Foods?

    The Mission Statement of J&J Snack Foods: Delivering Happiness through Delicious Snacks

    J&J Snack Foods is a well-established and renowned company in the snack food industry. With a rich history dating back to 1971, the company has consistently focused on delivering happiness through its wide range of delicious snacks. At the core of J&J Snack Foods' success lies its mission statement, which outlines the company's purpose and values.

    The mission statement of J&J Snack Foods can be summarized as follows: "To delight consumers by providing high-quality, innovative snack food solutions that bring joy to every bite."

    J&J Snack Foods aims to fulfill this mission by focusing on three key aspects: quality, innovation, and consumer satisfaction. First and foremost, the company is committed to delivering products of the highest quality. They understand that consumers have high expectations when it comes to taste, freshness, and overall quality. J&J Snack Foods ensures that their snacks meet and exceed these expectations, using carefully selected ingredients and maintaining rigorous quality control processes throughout the production and distribution stages.

    In addition to quality, J&J Snack Foods places a strong emphasis on innovation. They strive to be at the forefront of snack food trends and consumer preferences, constantly exploring new flavors, textures, and formats. By staying innovative, the company can offer unique and exciting snack options that capture the attention and taste buds of consumers.

    Lastly, J&J Snack Foods recognizes the importance of consumer satisfaction. They believe that snacks should not only be delicious but also bring joy and happiness to people's lives. The company aims to achieve this by creating products that cater to a wide range of tastes and preferences, ensuring there is something for everyone. Whether it's a classic favorite or a new and exciting flavor, J&J Snack Foods wants their snacks to be a source of happiness and enjoyment for consumers.

    In conclusion, the mission statement of J&J Snack Foods reflects their commitment to delivering happiness through delicious snacks. By prioritizing quality, innovation, and consumer satisfaction, the company strives to create snack food solutions that not only satisfy cravings but also bring joy to every bite.

    How does J&J Snack Foods make money?

    Revenue Streams

    J&J Snack Foods generates revenue through various channels and revenue streams. Here are some key ways the company makes money:

    Sales of Branded Products

    One of the primary sources of revenue for J&J Snack Foods is the sale of their branded products. The company offers a wide range of snack food items, including soft pretzels, frozen drinks, churros, funnel cakes, and more. These products are sold to various customers, including foodservice outlets, retail stores, and convenience stores. J&J Snack Foods has built a strong brand presence over the years, and their products are well-known and sought after by consumers.

    Foodservice Partnerships

    J&J Snack Foods also generates revenue through partnerships with foodservice providers, such as restaurants, theme parks, stadiums, and movie theaters. These partnerships involve supplying J&J Snack Foods' products to these establishments, which then sell the items to their customers. By partnering with well-established foodservice providers, J&J Snack Foods is able to reach a larger customer base and increase their sales volume.

    Distribution Deals

    Another important revenue stream for J&J Snack Foods is through distribution deals with third-party distributors. These distributors help the company reach customers in regions where they may not have a direct presence. By leveraging the distribution networks of these partners, J&J Snack Foods is able to expand its market reach and sell its products in a wider geographic area.

    Licensing and Royalties

    J&J Snack Foods also generates revenue through licensing agreements and royalties. The company has licensed certain brands and characters, such as ICEE and Oreo, to use in their products. These licensing agreements allow J&J Snack Foods to attract a broader customer base and capitalize on the popularity of well-known brands. In return, the company pays royalties to the brand owners based on the sales of the licensed products.

    International Sales

    J&J Snack Foods has a global presence and generates revenue through international sales. The company exports its products to various countries around the world, targeting both retail and foodservice markets. By tapping into international markets, J&J Snack Foods is able to diversify its revenue streams and further expand its customer base.

    Overall, J&J Snack Foods employs a multi-faceted approach to generate revenue, leveraging its strong brand presence, strategic partnerships, distribution networks, licensing agreements, and international sales. This diversified revenue model allows the company to adapt to changing market dynamics and maintain a steady stream of income.

    J&J Snack Foods Business Model Canvas Explained

    What is a Business Model Canvas?

    A Business Model Canvas is a strategic management tool that provides a visual representation of a company's business model. It is composed of nine building blocks that help to define and analyze various aspects of the business. These blocks include key activities, key partners, key resources, value proposition, customer segments, customer relationships, channels, cost structure, and revenue streams. By using this canvas, companies can have a comprehensive overview of their business and identify areas of improvement or potential innovation.

    Key Activities

    J&J Snack Foods has several key activities that drive its business model. Firstly, the company focuses on manufacturing and distributing a wide range of snack food products. These products include soft pretzels, frozen beverages, churros, cookies, and more. The company also engages in extensive research and development activities to continuously innovate and introduce new products to the market. Additionally, J&J Snack Foods places great emphasis on maintaining and improving the quality of its products through rigorous quality control measures.

    Key Partners

    J&J Snack Foods collaborates with various key partners to support its business operations. The company works closely with suppliers to ensure a consistent supply of high-quality ingredients and raw materials. It also partners with distributors and wholesalers to efficiently distribute its products to retail stores, restaurants, and other foodservice outlets. Moreover, J&J Snack Foods has established long-term relationships with key customers, such as major foodservice chains and amusement parks, to secure a large customer base and drive sales.

    Key Resources

    To successfully execute its business model, J&J Snack Foods relies on several key resources. The company's manufacturing facilities play a crucial role in producing its snack food products efficiently and at scale. J&J Snack Foods also heavily invests in its research and development capabilities to continuously create innovative and appealing products for its customers. Furthermore, the company's strong brand reputation and extensive distribution network serve as valuable resources in reaching a wide range of customers and expanding its market presence.

    Value Proposition

    J&J Snack Foods' value proposition lies in offering high-quality, delicious, and convenient snack food products to its customers. The company strives to deliver products that meet the evolving tastes and preferences of consumers. With a diverse portfolio of brands and product categories, J&J Snack Foods aims to provide a wide range of options that cater to different consumer segments. Moreover, the company focuses on ensuring affordability without compromising on taste and quality, making its products an attractive choice for both individuals and foodservice businesses.

    Customer Segments

    J&J Snack Foods targets multiple customer segments with its diverse product range. The company serves individual consumers who purchase its products from retail stores, supermarkets, and convenience stores. It also caters to the foodservice industry, including restaurants, cinemas, amusement parks, and sports venues, by providing them with snack food products that are convenient and easy to prepare. By targeting both individual consumers and businesses, J&J Snack Foods can leverage multiple revenue streams and establish a strong market presence.

    Customer Relationships

    Maintaining strong customer relationships is crucial for J&J Snack Foods' success. The company focuses on building long-term relationships with its key customers by providing consistent product quality, reliable delivery, and excellent customer service. J&J Snack Foods also actively engages with its customers through marketing initiatives, promotions, and social media presence to enhance brand loyalty and gather valuable feedback. By nurturing these relationships, the company can secure repeat business and drive customer satisfaction.


    J&J Snack Foods utilizes multiple channels to distribute its products effectively. The company sells its snack food products through various distribution channels, including direct sales to retail stores and foodservice outlets, as well as through wholesalers and distributors. Additionally, J&J Snack Foods has an online presence that allows customers to purchase its products directly from its website. By leveraging these different channels, the company can reach a wider customer base and ensure accessibility to its products.

    Cost Structure

    J&J Snack Foods' cost structure is primarily driven by the cost of raw materials, manufacturing operations, distribution, and marketing expenses. The company focuses on maintaining efficient production processes to optimize costs while ensuring product quality. Additionally, J&J Snack Foods invests in marketing and promotional activities to create brand awareness and drive sales. By effectively managing its cost structure, the company can maintain competitive pricing for its products while generating sustainable profitability.

    Revenue Streams

    J&J Snack Foods generates revenue through the sale of its snack food products to various customer segments. The company's revenue streams primarily come from individual consumer purchases at retail stores and supermarkets, as well as from bulk sales to foodservice businesses. Additionally, J&J Snack Foods earns revenue from its online sales platform, where customers can directly purchase its products. By diversifying its revenue streams across different customer segments and distribution channels, the company can achieve a more stable and sustainable revenue flow.

    Which companies are the competitors of J&J Snack Foods?


    J&J Snack Foods is a well-established player in the snack food industry, known for its diverse range of products and strong market presence. However, like any successful company, J&J Snack Foods faces competition from several other companies operating in the same space. In this section, we will explore some of the key competitors of J&J Snack Foods and their offerings.

    1. PepsiCo

    PepsiCo is a global food and beverage company that competes with J&J Snack Foods through its subsidiary, Frito-Lay. Frito-Lay produces a wide range of snack products, including popular brands like Lay's, Doritos, and Cheetos. With its extensive distribution network and strong brand recognition, PepsiCo poses a significant challenge to J&J Snack Foods in the snack food market.

    2. Kellogg Company

    Kellogg Company is another major player in the snack food industry, offering a diverse portfolio of products. Some of its notable brands include Pringles, Cheez-It, and Rice Krispies Treats. With its focus on innovation and consumer-centric approach, Kellogg Company competes directly with J&J Snack Foods by offering a variety of appealing snack options.

    3. Mondelez International

    Mondelez International, a multinational confectionery, food, and beverage conglomerate, also competes with J&J Snack Foods. Through its snack division, Mondelez offers popular brands like Oreo, Ritz, and Triscuit. With its global presence and strong brand recognition, Mondelez International remains a formidable competitor for J&J Snack Foods.

    4. Campbell Soup Company

    While primarily known for its soup products, Campbell Soup Company also competes in the snack food segment. With its subsidiary, Snyder's-Lance, Campbell offers a range of snack products, including pretzels, chips, and crackers. Snyder's-Lance brands like Cape Cod, Kettle Brand, and Snyder's of Hanover directly compete with J&J Snack Foods in the snacking market.

    5. Conagra Brands

    Conagra Brands is a leading food company that competes with J&J Snack Foods through its portfolio of snack brands. Some of its notable offerings include Slim Jim, Angie's BOOMCHICKAPOP, and Orville Redenbacher's. With a wide range of snack options and strong brand recognition, Conagra Brands presents a viable competition for J&J Snack Foods.


    J&J Snack Foods faces tough competition from several well-established companies in the snack food industry. PepsiCo, Kellogg Company, Mondelez International, Campbell Soup Company, and Conagra Brands are just a few examples of the competitors vying for market share. Despite the competition, J&J Snack Foods continues to thrive by offering innovative and high-quality snack products that cater to a diverse consumer base.

    J&J Snack Foods SWOT Analysis


    1. Diverse product portfolio: J&J Snack Foods boasts a wide range of products, including soft pretzels, frozen beverages, churros, and baked goods. This diverse portfolio allows the company to cater to a variety of consumer preferences and capture different segments of the market.

    2. Strong brand presence: J&J Snack Foods has established a strong brand presence through its well-known and trusted brands like Superpretzel, ICEE, and Auntie Anne's. This recognition and positive brand reputation contribute to customer loyalty and repeat purchases.

    3. Extensive distribution network: The company has built an extensive distribution network that reaches a wide range of customers, including convenience stores, movie theaters, amusement parks, and schools. This broad distribution network enables J&J Snack Foods to effectively reach its target audience and maximize its market reach.


    1. Dependence on third-party suppliers: J&J Snack Foods heavily relies on third-party suppliers for its raw materials and ingredients. This dependence exposes the company to potential supply chain disruptions, price fluctuations, and quality control issues, which could impact production and profitability.

    2. Limited international presence: While J&J Snack Foods has a strong presence in the domestic market, its international footprint is relatively limited. This narrow geographical reach restricts the company's growth potential and exposes it to the risks of being heavily reliant on a single market.


    1. Growing demand for convenient and on-the-go snacks: The increasing trend of busy lifestyles and the need for convenient and portable food options present a significant opportunity for J&J Snack Foods. With its diverse product portfolio, the company can capitalize on this demand and introduce new innovative snack options that meet consumers' preferences for convenience.

    2. Expansion into emerging markets: J&J Snack Foods can explore opportunities for expansion into emerging markets where the demand for snack foods is rapidly growing. By leveraging its strong brand presence and distribution capabilities, the company can tap into these markets and establish a foothold for long-term growth.


    1. Intense competition: The snack food industry is highly competitive, with numerous established players and new entrants constantly vying for market share. This intense competition puts pressure on pricing, product innovation, and marketing efforts, which could potentially impact J&J Snack Foods' market position and profitability.

    2. Changing consumer preferences and health concerns: With the increasing emphasis on health-conscious choices, consumers are becoming more mindful of their snack choices. This shift in consumer preferences towards healthier options poses a threat to J&J Snack Foods' traditional product offerings, which are often perceived as indulgent and high in calories. The company needs to adapt to changing consumer demands and incorporate healthier alternatives into its product portfolio to mitigate this threat.

    Key Takeaways

    • J&J Snack Foods is a publicly traded company, so it is owned by its shareholders.
    • The mission statement of J&J Snack Foods is to be the leader in providing innovative, high-quality snack solutions.
    • J&J Snack Foods primarily generates revenue through the sale of its wide range of snack products to various channels, including retail, foodservice, and convenience stores.
    • J&J Snack Foods follows a business model that focuses on product innovation, customer relationships, and operational excellence to drive growth and profitability.
    • Some of the competitors of J&J Snack Foods include companies like PepsiCo, Mondelez International, and General Mills.
    • In terms of SWOT analysis, J&J Snack Foods' strengths include its strong brand portfolio and distribution network, while its weaknesses may include dependence on a limited number of customers. Opportunities for the company lie in expanding its product offerings and entering new markets, while threats include intense competition and changing consumer preferences.


    In conclusion, J&J Snack Foods is owned by the Shreiber family, who has successfully led the company for over 50 years. The mission statement of J&J Snack Foods focuses on providing quality, innovative, and convenient snack products to their customers. The company generates revenue through various channels, including sales to foodservice and retail customers, as well as through its frozen beverage and bakery businesses.

    Analyzing J&J Snack Foods' business model canvas, we can see that it is built on key partnerships, resources, and activities that enable the company to deliver its products efficiently and effectively. The company's strong distribution network, strategic partnerships, and emphasis on product development contribute to its success in the market.

    While J&J Snack Foods holds a significant market share in the snack food industry, it faces competition from several companies. Key competitors include PepsiCo, Kellogg's, and Mondelez International, who also offer a wide range of snack products to consumers.

    A SWOT analysis of J&J Snack Foods reveals its strengths lie in its strong brand reputation, diverse product portfolio, and customer loyalty. However, the company also faces weaknesses, such as dependence on key customers and potential vulnerability to changes in consumer preferences. Opportunities for growth include expanding into international markets and further diversifying its product offerings. Nonetheless, J&J Snack Foods must be mindful of potential threats, such as increasing competition and evolving regulatory landscape.

    Overall, J&J Snack Foods has established itself as a leader in the snack food industry, driven by its commitment to quality, innovation, and customer satisfaction. With its solid business model and strong market position, the company is well-positioned to navigate challenges and seize opportunities for continued success in the future.


    What are the threats of snack companies?

    There are several threats that snack companies may face. Some of the common threats include:

    1. Health consciousness: As people are becoming more health-conscious, there is a growing demand for healthier snack options. This shift in consumer preferences can pose a threat to traditional snack companies that primarily offer unhealthy or high-calorie snacks.

    2. Competition: The snack industry is highly competitive, with numerous companies vying for market share. Established brands face competition from both other large companies and smaller, innovative startups that offer unique snack products.

    3. Changing consumer tastes and preferences: Consumer preferences are constantly evolving, and snack companies need to keep up with changing trends to stay relevant. Failure to adapt to changing tastes can result in a decline in sales and market share.

    4. Rising ingredient and production costs: Snack companies often face challenges related to rising ingredient and production costs, such as fluctuations in commodity prices, transportation costs, and labor expenses. These cost pressures can impact profit margins and competitiveness.

    5. Regulatory environment: Snack companies must comply with various regulations related to food safety, labeling, and advertising. Changes in regulations or introduction of stricter standards can create challenges for companies in terms of compliance and additional costs.

    6. Economic downturns: During economic downturns or recessions, consumers may cut back on discretionary spending, including snacks. This can result in reduced demand and lower sales for snack companies.

    7. Negative public perception: Snack companies may face negative public perception due to concerns about the nutritional value, sustainability, or environmental impact of their products. This can lead to reputational damage and a decline in consumer trust.

    8. Online retail and direct-to-consumer models: The rise of e-commerce and direct-to-consumer models has disrupted traditional retail channels. Snack companies need to adapt to the changing retail landscape and invest in online platforms to reach consumers directly.

    It is important for snack companies to continuously monitor these threats and adapt their strategies and product offerings accordingly to stay competitive in the market.

    Who are J&J Snack Foods competitors?

    Some of J&J Snack Foods competitors in the snack food industry include:

    1. PepsiCo (Frito-Lay division): Known for brands like Lay's, Doritos, Cheetos, and Tostitos.
    2. Mondelez International: Known for brands like Oreo, Ritz, Cadbury, and Triscuit.
    3. Kellogg Company: Known for brands like Pringles, Cheez-It, Pop-Tarts, and Keebler.
    4. Conagra Brands: Known for brands like Slim Jim, Angie's Boomchickapop, Orville Redenbacher's, and Act II.
    5. Snyder's-Lance: Known for brands like Snyder's of Hanover, Cape Cod, Kettle Brand, and Lance.
    6. Utz Quality Foods: Known for brands like Utz, Zapp's, Bachman, and Pretzel Crisps.
    7. Herr Foods: Known for brands like Herr's, Good Natured, and Grandma Utz.
    8. Campbell Soup Company: Known for brands like Goldfish, Pepperidge Farm, Snyder's of Hanover, and Lance.
    9. The Hershey Company: Known for brands like Reese's, Kit Kat, Hershey's, and Twizzlers.
    10. General Mills: Known for brands like Chex Mix, Bugles, Gardetto's, and Nature Valley.

    What are 5 examples of weakness in SWOT analysis?

    1. Lack of market knowledge or understanding: This weakness refers to a company's limited awareness or knowledge about the market it operates in. It can hinder the company's ability to identify potential opportunities or threats, make informed decisions, or effectively compete with rivals.

    2. Limited financial resources: This weakness indicates a company's lack of sufficient funds or financial capabilities. It can restrict the company's ability to invest in new technologies, expand operations, hire skilled employees, or withstand economic downturns.

    3. Weak brand image or reputation: This weakness suggests that a company's brand is not well-known or respected in the market. It may lead to difficulties in attracting customers, building trust, or differentiating from competitors.

    4. Inadequate technological infrastructure: This weakness indicates a company's outdated or insufficient technology infrastructure. It can hinder the company's ability to innovate, streamline processes, or compete effectively in the digital age.

    5. Inefficient supply chain or logistics: This weakness refers to a company's ineffective or inefficient supply chain management or logistics system. It can result in delays, increased costs, or difficulties meeting customer demands, impacting the company's competitiveness and customer satisfaction.

    What is SWOT analysis in food and beverage industry?

    SWOT analysis is a framework used to evaluate the strengths, weaknesses, opportunities, and threats of a business or industry. In the context of the food and beverage industry, SWOT analysis can be conducted to assess the internal and external factors that impact the success of a company. Here's how it applies to the food and beverage industry:

    1. Strengths: These are the internal factors that give a food and beverage company a competitive advantage. This may include factors such as a strong brand reputation, high-quality products, efficient supply chain management, strong distribution network, loyal customer base, skilled workforce, and unique recipes or flavors.

    2. Weaknesses: These are the internal factors that hinder the performance of a food and beverage company. This may include factors such as poor product quality, limited product range, inadequate marketing strategy, high production costs, lack of innovation, inefficient operations, and weak financial position.

    3. Opportunities: These are the external factors that can be leveraged to drive growth and success. In the food and beverage industry, opportunities may arise from changing consumer trends, emerging markets, increasing health consciousness, demand for organic and sustainable products, new distribution channels, technological advancements, and favorable government regulations.

    4. Threats: These are the external factors that pose challenges and risks to a food and beverage company. Threats in this industry can be fierce competition, changing consumer preferences, economic downturns, food safety concerns, price fluctuations of raw materials, stringent regulations, rising labor costs, and negative publicity or reviews.

    By conducting a SWOT analysis, food and beverage companies can identify their strengths and weaknesses, capitalize on opportunities, and mitigate threats. It helps them make informed decisions, develop effective strategies, stay competitive, and achieve long-term success in the industry.

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