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Company > Conagra Brands: Business Model, SWOT Analysis, and Competitors 2023

Conagra Brands: Business Model, SWOT Analysis, and Competitors 2023

Published: Jun 16, 2023

Inside This Article


    In this blog article, we will delve into an in-depth analysis of Conagra Brands, one of the leading food companies in the market. We will explore their business model, examining how they create and deliver value to their customers. Additionally, we will conduct a SWOT analysis to assess their strengths, weaknesses, opportunities, and threats. Furthermore, we will identify and analyze their key competitors, providing insights into the competitive landscape of the industry. Stay tuned to gain a comprehensive understanding of Conagra Brands' current position and future prospects in the market.

    What You Will Learn:

    • Who owns Conagra Brands and the significance of its ownership in the company's operations and decision-making processes.
    • The mission statement of Conagra Brands and how it reflects the company's overall goals and values.
    • How Conagra Brands generates revenue and the key sources of income that contribute to its financial success.
    • An in-depth explanation of Conagra Brands' Business Model Canvas, providing insights into the company's key activities, partnerships, customer segments, and more.
    • The main competitors of Conagra Brands in the market and an analysis of the competitive landscape.
    • A SWOT analysis of Conagra Brands, highlighting the company's strengths, weaknesses, opportunities, and threats, and how they impact its overall performance and future prospects.

    Who owns Conagra Brands?

    Conagra Brands Ownership Structure

    Conagra Brands, one of the leading packaged food companies in North America, has a diverse ownership structure. Understanding the ownership of a company is crucial as it provides insights into its governance, decision-making processes, and potential impact on the overall business strategy. So, who exactly owns Conagra Brands? Let's delve into its ownership structure to gain a better understanding.

    Institutional Investors

    Institutional investors play a significant role in the ownership of Conagra Brands. These are large financial institutions, including pension funds, mutual funds, and insurance companies, that invest significant amounts of money on behalf of their clients. As of the latest available information, institutional investors own a substantial portion of Conagra Brands. This indicates that many individuals and organizations place their trust in the company's future prospects and believe in its ability to generate returns.

    Individual Shareholders

    Aside from institutional investors, Conagra Brands also has individual shareholders who directly own shares in the company. These shareholders can be retail investors, employees, executives, or even members of the Conagra Brands' management team. Individual shareholders have the opportunity to participate in the company's growth and success through the value appreciation of their shares and potentially receive dividends.

    Board of Directors

    The Board of Directors is a group of individuals elected by shareholders to oversee the management of the company. They hold a significant level of responsibility in shaping Conagra Brands' strategic direction and ensuring the company operates in the best interest of its shareholders. Members of the Board of Directors can also be shareholders themselves, aligning their interests with those of other investors.

    Publicly Traded Shares

    Conagra Brands is a publicly traded company, meaning its shares are listed and traded on a stock exchange, specifically the New York Stock Exchange (NYSE). This allows investors, both institutional and individual, to buy and sell Conagra Brands' shares freely on the open market. As a result, the ownership of the company can change dynamically based on market demand and supply.

    Ownership Changes

    It is important to note that ownership in Conagra Brands can change over time. Investors may buy or sell shares, institutional investors can adjust their portfolios, and the company itself may issue new shares or repurchase existing ones. These ownership changes can occur due to a range of factors, including market conditions, investor sentiment, and corporate actions.

    In conclusion, Conagra Brands is owned by a mix of institutional investors, individual shareholders, and the Board of Directors. Its publicly traded status enables investors to participate in the company's ownership by buying and selling shares on the NYSE. As with any publicly traded firm, ownership in Conagra Brands can fluctuate over time due to market dynamics and various corporate activities.

    What is the mission statement of Conagra Brands?

    Conagra Brands' Mission Statement: Nourishing Everyday Lives

    Conagra Brands, one of the leading food companies in North America, has a clear and concise mission statement that reflects its commitment to nourishing everyday lives. The company's mission statement is centered around providing high-quality food products that bring joy and satisfaction to people's everyday meals.

    Conagra Brands' mission statement can be summarized as follows: "We strive to make people's lives better by offering a diverse range of delicious, convenient, and nutritious food options that meet their evolving needs."

    This mission statement reflects the company's dedication to meeting the changing preferences and demands of consumers. Conagra Brands understands that people today are looking for more than just sustenance from their food; they seek enjoyable and convenient meal solutions that align with their busy lifestyles.

    By emphasizing the importance of diversity in their food offerings, Conagra Brands recognizes that consumers have unique tastes, dietary restrictions, and cultural preferences. The company is committed to catering to these diverse needs by offering a wide variety of products that span different cuisines, flavors, and dietary requirements. Whether it's frozen meals, snacks, or pantry staples, Conagra Brands aims to provide choices that can satisfy a broad range of consumer preferences.

    Furthermore, Conagra Brands places great importance on the quality and nutritional value of its food products. The company is dedicated to using high-quality ingredients and ensuring that their offerings are not only tasty but also nutritious. Conagra Brands understands the significance of health and wellness in people's lives and is committed to providing food options that contribute positively to their overall well-being.

    In summary, Conagra Brands' mission statement reflects its commitment to nourishing everyday lives by offering a diverse range of delicious, convenient, and nutritious food options. By understanding and meeting the evolving needs of consumers, the company strives to make people's lives better through its wide variety of high-quality food products.

    How does Conagra Brands make money?

    Overview of Conagra Brands

    Conagra Brands is a leading food company that operates in various segments, including grocery, snacks, and frozen foods. With a portfolio of well-known brands like Hunt's, Slim Jim, and Marie Callender's, Conagra Brands has a strong presence in the food industry.

    Revenue Streams

    Conagra Brands generates revenue through multiple channels, focusing on both retail and foodservice sectors.

    Retail Sales

    The majority of Conagra Brands' revenue comes from retail sales. The company distributes its products through various retail channels, including grocery stores, supercenters, and convenience stores. Conagra Brands' diverse product portfolio ensures a broad customer base, ranging from canned goods and snacks to frozen meals and desserts.

    Foodservice Sales

    Conagra Brands also generates revenue through foodservice sales. This segment involves supplying products to restaurants, cafeterias, and other food establishments. The company offers a range of foodservice solutions, including bulk packaged items and customizable products tailored to meet the specific needs of foodservice operators.


    In recent years, Conagra Brands has capitalized on the growing trend of online shopping by expanding its e-commerce presence. The company sells its products through various online platforms, including its own website and popular e-commerce retailers. This channel allows Conagra Brands to reach a wider audience and cater to the increasing number of consumers who prefer shopping online.

    Licensing and Partnerships

    Conagra Brands also generates revenue through licensing agreements and strategic partnerships. The company collaborates with other brands to develop co-branded products, leveraging the strengths and recognition of both parties. Additionally, Conagra Brands licenses its brands to third parties, allowing them to produce and sell products under Conagra's well-established brand names.


    Conagra Brands' revenue streams encompass retail sales, foodservice sales, e-commerce, and licensing/partnerships. By diversifying its distribution channels and constantly innovating its product offerings, Conagra Brands continues to thrive in the competitive food industry, ensuring a steady flow of revenue and sustained growth.

    Conagra Brands Business Model Canvas Explained

    What is a Business Model Canvas?

    A Business Model Canvas is a strategic management tool that provides a visual representation of the key elements that make up a business model. It allows businesses to clearly define and analyze their value proposition, target customer segments, revenue streams, key activities, and resources, among other important aspects. The canvas consists of nine building blocks, which when combined, provide a holistic view of how a company generates value and sustains its operations.

    Conagra Brands' Value Proposition

    Conagra Brands, a renowned food company, has a clear value proposition that centers around providing convenient and high-quality food products to consumers. Their products are designed to meet the ever-changing needs and preferences of their target customers. By offering a wide range of food items, including frozen meals, snacks, and condiments, Conagra Brands aims to make mealtime easier, tastier, and more enjoyable for individuals and families.

    Target Customer Segments

    Conagra Brands targets a diverse range of customer segments, which include households, restaurants, and foodservice providers. By catering to different needs and preferences, Conagra Brands ensures that their products are accessible to a wide consumer base. Their extensive product portfolio allows them to reach various market segments, including health-conscious individuals, busy professionals, and budget-conscious families.

    Revenue Streams

    Conagra Brands generates revenue through multiple streams. The primary source of revenue is the sale of their food products to retailers, both in physical stores and through e-commerce channels. Additionally, Conagra Brands also earns revenue through partnerships with restaurants and foodservice providers who incorporate their products into their menus. The company's diverse revenue streams help to mitigate risks and enhance financial stability.

    Key Activities and Resources

    Conagra Brands engages in a range of key activities to ensure the successful execution of their business model. These activities include product development and innovation, marketing and advertising, supply chain management, and distribution. To support these activities, Conagra Brands relies on a combination of physical resources, such as production facilities and warehouses, as well as human resources, including skilled employees and management professionals.

    Key Partnerships and Channels

    Conagra Brands understands the importance of strategic partnerships to expand its market reach and enhance its value proposition. The company collaborates with retailers, distributors, and suppliers to ensure efficient distribution and availability of their products. Additionally, Conagra Brands also partners with various marketing and advertising agencies to promote their brands effectively. By leveraging these partnerships and channels, Conagra Brands can extend its market penetration and strengthen its brand presence.

    Cost Structure and Revenue Streams

    Conagra Brands employs a cost structure that focuses on optimizing operational efficiency while maintaining product quality. They invest in research and development to consistently innovate and improve their products, ensuring they meet consumer expectations. Additionally, Conagra Brands allocates resources to marketing and advertising to create brand awareness and drive consumer demand. By managing their costs effectively, Conagra Brands can generate sustainable revenue streams and maximize profitability.

    In conclusion, Conagra Brands' business model canvas showcases their commitment to providing convenient and high-quality food products to a diverse customer base. Through a clear value proposition, strategic customer segmentation, and diverse revenue streams, Conagra Brands continues to thrive in the competitive food industry. Their key activities, resources, partnerships, and cost structure contribute to their overall success, allowing them to adapt to market trends and consistently deliver value to their stakeholders.

    Which companies are the competitors of Conagra Brands?

    Competitors of Conagra Brands

    Conagra Brands, a leading food company, faces tough competition in the market. Here are some of its major competitors:

    1. Nestlé SA: Nestlé is a global food and beverage company that offers a wide range of products, including frozen foods, snacks, and ready-to-eat meals. With a strong presence in the industry, Nestlé poses a significant competition to Conagra Brands.

    2. The Kraft Heinz Company: Kraft Heinz is a major player in the food industry, known for its iconic brands like Kraft, Heinz, Oscar Mayer, and Planters. The company offers a diverse portfolio of products, including frozen meals, sauces, condiments, and snacks, making them a direct competitor to Conagra Brands.

    3. General Mills Inc.: General Mills is a well-established multinational food company that specializes in various food categories, such as cereals, baking products, snacks, and frozen meals. Their brands, including Pillsbury, Betty Crocker, and Nature Valley, compete directly with Conagra Brands' offerings.

    4. Campbell Soup Company: Campbell Soup is a renowned food company recognized for its soups, sauces, and snacks. They also have a presence in the frozen foods segment, making them a strong competitor to Conagra Brands, particularly in the convenience meal category.

    5. Kellogg Company: Kellogg is a leading manufacturer of ready-to-eat cereals, snacks, and frozen foods. Their popular brands like Kellogg's, Keebler, and Morningstar Farms provide tough competition to Conagra Brands' frozen food products.

    6. Tyson Foods Inc.: Tyson Foods is one of the largest meat processors and suppliers globally. While their primary focus is on meat and poultry products, they also offer frozen meals and ready-to-eat snacks. Tyson Foods' presence in the frozen food market puts them in direct competition with Conagra Brands.

    These are just a few of the key competitors that Conagra Brands faces in the highly competitive food industry. The company's ability to innovate, provide high-quality products, and adapt to changing consumer preferences will play a crucial role in maintaining its market position against these formidable rivals.

    Conagra Brands SWOT Analysis


    • Diverse portfolio: Conagra Brands boasts a wide range of popular food brands that cater to various consumer preferences. From iconic brands like Hunt's, Chef Boyardee, and Marie Callender's to modern favorites like Healthy Choice and Birds Eye, the company has positioned itself as a leader in the food industry.
    • Strong distribution network: With an extensive distribution network, Conagra Brands has a significant advantage in reaching customers across various channels. Its products are available in grocery stores, convenience stores, and online platforms, allowing the company to tap into different market segments and maximize its reach.
    • Innovation and product development: Conagra Brands consistently invests in research and development, leading to innovative products that align with changing consumer trends. The company has successfully capitalized on the growing demand for healthier options and launched a range of products that cater to specific dietary needs, such as gluten-free and plant-based alternatives.
    • Cost efficiency: Conagra Brands has implemented efficient supply chain management practices, enabling the company to optimize its production and distribution processes. This cost efficiency allows the company to maintain competitive pricing while still delivering high-quality products to consumers.
    • Strong brand reputation: Conagra Brands has established a strong brand reputation over the years, with many of its products being considered household names. This credibility and recognition foster consumer trust, making it easier for the company to introduce new products and expand into new markets.


    • Product recalls: In recent years, Conagra Brands has faced a few product recalls due to issues such as potential contamination or mislabeling. These incidents can damage the company's reputation and erode consumer trust, leading to a decline in sales and market share.
    • Reliance on key retailers: While having a strong distribution network is a strength, Conagra Brands heavily relies on key retailers for a significant portion of its sales. This reliance exposes the company to potential risks, such as changes in retailer strategies, and could impact its market presence if relationships with these retailers are compromised.
    • Limited international presence: Conagra Brands' operations are primarily focused on the United States. While this has allowed the company to establish a strong position in the domestic market, it limits its exposure to international markets. Expanding globally could provide opportunities for growth and diversification.


    • Health and wellness trends: The increasing consumer focus on health and wellness presents a significant opportunity for Conagra Brands. By continuing to develop and promote healthier options, the company can tap into the growing demand for nutritious and better-for-you products.
    • Acquisitions and partnerships: Conagra Brands can explore strategic acquisitions and partnerships to expand its product range and reach. Collaborating with emerging brands or acquiring companies with complementary offerings can help the company diversify its portfolio and gain a competitive edge.
    • E-commerce growth: The rise of e-commerce has changed consumer shopping habits, and Conagra Brands can leverage this trend to expand its market presence. By strengthening its online presence and partnering with e-commerce platforms, the company can reach a broader customer base and increase sales.
    • International expansion: While Conagra Brands has limited international presence, expanding into new markets can unlock growth opportunities. By adapting its products to suit local preferences and establishing partnerships with local retailers, the company can broaden its customer base and reduce reliance on the domestic market.


    • Intense competition: The food industry is highly competitive, and Conagra Brands faces strong competition from both established players and emerging brands. Competitors may offer similar products or capitalize on niche markets, posing a threat to the company's market share and profitability.
    • Changing consumer preferences: Consumer preferences and dietary trends can shift rapidly, making it essential for Conagra Brands to stay attuned to these changes. Failing to adapt to evolving consumer demands may result in a decline in sales and the loss of market relevance.
    • Supply chain disruptions: Conagra Brands relies on a complex supply chain to source raw materials and deliver finished products. Disruptions such as natural disasters, trade disputes, or logistical challenges can impact the company's operations, leading to delays and potential product shortages.
    • Regulatory environment: The food industry is subject to various regulations in terms of labeling, ingredients, and food safety. Compliance with these regulations is crucial for Conagra Brands, and any non-compliance could result in penalties, recalls, or damage to the company's reputation.

    Key Takeaways

    • Conagra Brands is owned by various institutional and individual shareholders, with no single majority owner.
    • The mission statement of Conagra Brands is to be the most trusted and innovative food company, creating products that nourish and delight consumers.
    • Conagra Brands makes money primarily through the sale of packaged food products across various categories such as frozen food, snacks, and condiments.
    • The Business Model Canvas of Conagra Brands encompasses key activities like product development, marketing, distribution, and customer relationship management, to deliver value to consumers and generate revenue.
    • Competitors of Conagra Brands include other major food companies such as General Mills, Kraft Heinz, and Nestle.
    • Conagra Brands' SWOT analysis highlights strengths like a diverse product portfolio and global presence, weaknesses such as dependence on key customers, opportunities like expanding into healthier food options, and threats like intense competition and changing consumer preferences.


    In conclusion, Conagra Brands is a leading food company that owns a wide range of popular brands. Its mission statement emphasizes the commitment to providing quality food that is accessible and affordable for all consumers. The company generates revenue through various channels, including retail sales, foodservice, and international markets.

    By analyzing Conagra Brands' Business Model Canvas, it is evident that the company focuses on key activities such as product development, marketing, and distribution to create value for its customers. They have a strong customer segment and utilize partnerships and acquisitions to expand their reach and offerings.

    In terms of competition, Conagra Brands faces competition from other food companies such as Nestle, Kraft Heinz, and General Mills. These companies also offer a diverse range of food products and constantly strive to innovate and meet consumer demands.

    Conagra Brands' SWOT analysis reveals its strengths in brand recognition, strong distribution network, and operational efficiency. However, it also faces challenges such as changing consumer preferences and increasing competition. The company has opportunities to expand into emerging markets and diversify its product portfolio further.

    Overall, Conagra Brands is a well-established player in the food industry, continuously adapting and evolving to meet the needs of consumers. With a strong mission statement, diverse revenue streams, and a robust business model, the company is positioned for continued growth and success in the future.


    How can I find a SWOT analysis on a company?

    There are several ways to find a SWOT analysis on a company:

    1. Company website: Start by visiting the official website of the company you are interested in. Some companies provide SWOT analysis or similar reports in their investor relations or corporate governance sections.

    2. Online business databases: Utilize online business databases like Bloomberg, Hoovers, or MarketLine Advantage. These platforms often contain detailed company profiles, including SWOT analysis.

    3. Government websites: Some countries have government websites that provide information and analysis on various industries and companies. Check if your country's government website offers such resources.

    4. Analyst reports and industry publications: Research reports and publications from industry experts, financial analysts, or consulting firms often include SWOT analysis on specific companies. These reports can be found on platforms like Mintel, IBISWorld, or Gartner.

    5. News articles and press releases: News websites and business publications often cover major companies and may include SWOT analysis or similar assessments in their articles or press releases.

    6. Academic libraries and databases: If you have access to academic resources through a university or library, you can search for scholarly articles or business journals that may include SWOT analysis on specific companies.

    Remember to critically evaluate the sources you find to ensure their reliability and relevance to your research needs. It is also a good idea to compare multiple sources to get a comprehensive understanding of the company's SWOT analysis.

    Which companies have a SWOT analysis?

    Many companies have a SWOT analysis available, as it is a commonly used strategic planning tool. Here are a few examples of companies that have publicly available SWOT analyses:

    1. Apple Inc.
    2. Google (Alphabet Inc.)
    3. Amazon.com Inc.
    4. Microsoft Corporation
    5. Coca-Cola Company
    6. Walmart Inc.
    7. Tesla Inc.
    8. Facebook Inc.
    9. Netflix Inc.
    10. McDonald's Corporation

    Please note that these SWOT analyses are subject to change over time as the companies' strategies and competitive landscapes evolve.

    What are the segments of Conagra Brands?

    Conagra Brands is a multinational food corporation that operates in various segments. The segments of Conagra Brands include:

    1. Grocery & Snacks: This segment includes a range of grocery products such as canned and frozen vegetables, sauces, condiments, pasta, and various snack products.

    2. Refrigerated & Frozen: This segment focuses on refrigerated and frozen food items, including frozen meals, entrees, breakfast sandwiches, refrigerated dough, and desserts.

    3. International: The international segment of Conagra Brands focuses on the distribution of branded food products in international markets. It includes various global brands and localized products.

    4. Foodservice: This segment caters to the foodservice industry, providing food products and solutions to restaurants, hotels, schools, and other foodservice providers.

    5. Commercial Foods: The commercial foods segment primarily serves commercial and industrial customers, including food manufacturers, restaurants, and other businesses. It offers a range of ingredients, coatings, and culinary products.

    It's important to note that Conagra Brands might reorganize or have slight variations in its segment structure over time due to business strategies and market conditions.

    Is the SWOT analysis a kind of situation analysis for companies and brands?

    Yes, the SWOT analysis is a type of situation analysis commonly used by companies and brands. It is a strategic planning tool that helps organizations assess their internal strengths and weaknesses (the "SW" in SWOT) and external opportunities and threats (the "OT" in SWOT). By identifying these factors, companies can gain insights into their current situation and make informed decisions about future strategies and actions.

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