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Company > Horizon Therapeutics: Business Model, SWOT Analysis, and Competitors 2023

Horizon Therapeutics: Business Model, SWOT Analysis, and Competitors 2023

Published: May 26, 2023

Inside This Article


    In this blog article, we will delve into the business model, SWOT analysis, and competitors of Horizon Therapeutics in 2023. Horizon Therapeutics is a pharmaceutical company known for its focus on rare diseases and other specialty areas. We will explore their unique business model, which encompasses research, development, and commercialization of innovative therapies. Additionally, a comprehensive SWOT analysis will shed light on the company's strengths, weaknesses, opportunities, and threats in the current market. Finally, we will examine the competitive landscape and identify key rivals that Horizon Therapeutics faces in the industry.

    What You Will Learn:

    • Who owns Horizon Therapeutics and the significance of their ownership in the company
    • The mission statement of Horizon Therapeutics and its impact on the company's goals and actions
    • How Horizon Therapeutics generates revenue and the key factors contributing to their financial success
    • An in-depth understanding of Horizon Therapeutics' business model canvas and how it drives their operations and growth
    • Insight into the competitors of Horizon Therapeutics and the challenges they pose in the market
    • A comprehensive SWOT analysis of Horizon Therapeutics, highlighting their strengths, weaknesses, opportunities, and threats.

    Who owns Horizon Therapeutics?

    Overview of Horizon Therapeutics

    Horizon Therapeutics is a pharmaceutical company specializing in the development and commercialization of innovative therapies for rare and rheumatic diseases. With a strong focus on patient-centric care, Horizon aims to improve the lives of individuals living with challenging medical conditions. To better understand the company's ownership structure, it is essential to delve into the key stakeholders and investors involved in Horizon Therapeutics.

    Key Stakeholders and Investors

    Major Shareholders

    At present, the largest shareholders of Horizon Therapeutics are institutional investors, including mutual funds and pension funds. These institutional investors hold significant stakes in the company, indicating their confidence in Horizon's growth potential and long-term prospects. This ownership structure highlights the interest of professional investment firms in supporting Horizon's mission to develop innovative therapies for patients in need.

    Board of Directors

    The Board of Directors is an integral part of any company, as they play a crucial role in decision-making and corporate governance. The board members of Horizon Therapeutics include experienced professionals with diverse backgrounds in the pharmaceutical industry, finance, and other relevant fields. They provide strategic guidance and oversee the company's operations, ensuring that Horizon remains on track to achieve its objectives and deliver value to its shareholders.

    Individual and Retail Investors

    Apart from institutional shareholders, Horizon Therapeutics also has individual and retail investors who own shares in the company. These investors may include employees, healthcare professionals, and other individuals who believe in the company's mission and want to participate in its growth. Their ownership reflects the broader community of supporters who have chosen to invest in Horizon and contribute to its success.


    Horizon Therapeutics is owned by a combination of institutional investors, individual investors, and a dedicated Board of Directors. These stakeholders play a vital role in shaping the company's growth and ensuring its continued success in developing and delivering innovative therapies to patients with rare and rheumatic diseases. With a diverse ownership structure, Horizon benefits from a wide range of expertise and perspectives, enabling it to navigate the dynamic pharmaceutical industry and fulfill its mission of improving patients' lives.

    What is the mission statement of Horizon Therapeutics?

    Horizon Therapeutics' Mission Statement

    Horizon Therapeutics is a pharmaceutical company that is dedicated to improving the lives of patients by developing innovative medicines for rare diseases. Their mission statement reflects their commitment to providing hope and support to individuals living with challenging medical conditions.

    The mission statement of Horizon Therapeutics can be summarized as follows:

    "Horizon Therapeutics is driven by our mission to transform the lives of patients with rare diseases by delivering innovative therapies that address their unmet medical needs. We are dedicated to making a meaningful impact on patients' lives, empowering them to live their best lives and realize their full potential."

    This mission statement highlights the company's focus on rare diseases, emphasizing their dedication to addressing the specific needs of patients who often struggle to find effective treatment options. Horizon Therapeutics recognizes that these patients face unique challenges and are committed to developing targeted therapies that can significantly improve their quality of life.

    The mission statement also emphasizes Horizon Therapeutics' commitment to innovation. The company strives to develop novel medicines that go beyond existing treatments, aiming to bring transformative solutions to patients and their healthcare providers. By pushing the boundaries of scientific discovery and leveraging cutting-edge technologies, Horizon Therapeutics aims to provide hope and new treatment options to individuals with rare diseases.

    Furthermore, the mission statement reflects Horizon Therapeutics' patient-centric approach. The company understands that patients are at the heart of everything they do, and their ultimate goal is to empower patients to live their lives to the fullest. Horizon Therapeutics seeks to not only provide effective therapies but also to support patients throughout their medical journey, ensuring that they have the resources and assistance they need to thrive.

    In conclusion, Horizon Therapeutics' mission statement encapsulates their commitment to improving the lives of patients with rare diseases through innovation, empathy, and patient empowerment. Through their dedication to addressing unmet medical needs, the company strives to make a lasting impact on the lives of individuals facing challenging health conditions.

    How does Horizon Therapeutics make money?

    Revenue Streams

    Horizon Therapeutics generates its revenue through a variety of channels in the pharmaceutical industry. The company primarily focuses on developing, manufacturing, and commercializing innovative medicines to address unmet needs in critical therapeutic areas. Here are the key revenue streams that contribute to Horizon Therapeutics' financial success:

    Product Sales

    The primary source of revenue for Horizon Therapeutics is the sale of its pharmaceutical products. The company offers a diverse portfolio of medications across various therapeutic areas, including rare diseases, rheumatology, and primary care. These products are sold to hospitals, clinics, pharmacies, and other healthcare providers worldwide. Horizon Therapeutics invests in extensive marketing and sales efforts to promote its products and ensure their availability to patients in need.

    Licensing and Collaboration Agreements

    Horizon Therapeutics also generates revenue through licensing and collaboration agreements with other pharmaceutical companies. These agreements involve the granting of intellectual property rights, research and development collaborations, or partnerships for the commercialization of certain products. By leveraging its expertise and portfolio, Horizon Therapeutics establishes strategic alliances to expand its reach and gain access to new markets, ultimately driving additional revenue.

    Royalties and Milestone Payments

    Through its intellectual property portfolio, Horizon Therapeutics earns royalties on the sales of licensed products developed by other companies. This revenue stream provides a passive income source for the company, allowing it to benefit from the success of products without directly investing in their development and marketing. Additionally, Horizon Therapeutics may receive milestone payments from partners upon achieving specific development, regulatory, or commercialization milestones.

    Government Contracts and Grants

    Horizon Therapeutics also secures revenue through government contracts and grants. These agreements may involve research and development contracts, manufacturing contracts, or grants to support the advancement of specific therapeutic programs. By collaborating with government agencies, Horizon Therapeutics not only receives financial support but also establishes valuable relationships and enhances its reputation within the industry.


    Horizon Therapeutics employs a multi-faceted approach to generate revenue in the pharmaceutical industry. By focusing on product sales, licensing and collaboration agreements, royalties and milestone payments, and government contracts and grants, the company ensures a diversified income stream. This financial stability allows Horizon Therapeutics to continue investing in research and development, expand its product portfolio, and ultimately fulfill its mission of improving patients' lives.

    Horizon Therapeutics Business Model Canvas Explained

    Introduction to Horizon Therapeutics

    Horizon Therapeutics is a biopharmaceutical company that specializes in researching, developing, and commercializing medicines for rare diseases. With a focus on providing innovative therapies to patients with unmet medical needs, Horizon Therapeutics has established itself as a key player in the pharmaceutical industry. In this section, we will delve into the details of Horizon Therapeutics' business model canvas, exploring the various components that contribute to the company's success.

    Key Partnerships

    One of the crucial elements of Horizon Therapeutics' business model is its strategic partnerships. The company collaborates with various stakeholders, including academic institutions, research organizations, and patient advocacy groups. These partnerships allow Horizon Therapeutics to leverage external expertise, access cutting-edge research, and gain insights into patient perspectives. By working together, Horizon Therapeutics and its partners can accelerate the development and commercialization of new therapies, ultimately benefiting patients with rare diseases.

    Key Activities

    Horizon Therapeutics' key activities revolve around research and development, regulatory affairs, and commercialization. The company invests heavily in scientific research to identify potential drug candidates for rare diseases. Once a promising candidate is discovered, Horizon Therapeutics conducts preclinical and clinical trials to assess the drug's safety and efficacy. Simultaneously, the company engages in regulatory affairs to obtain necessary approvals from regulatory authorities. Finally, Horizon Therapeutics focuses on the commercialization of its products, ensuring they reach the patients who need them most.

    Value Proposition

    Horizon Therapeutics' value proposition lies in its commitment to addressing the unmet medical needs of patients with rare diseases. By developing innovative therapies, the company aims to improve patients' quality of life and provide hope where previously there was none. Horizon Therapeutics' medications target specific rare diseases, offering a personalized approach to patient care. Furthermore, the company's dedication to patient advocacy and support programs ensures that patients receive comprehensive care throughout their treatment journey.

    Customer Segments

    Horizon Therapeutics primarily serves patients with rare diseases, an underserved population that often lacks effective treatment options. By focusing on this specific customer segment, the company can develop tailored therapies that address the unique challenges faced by these patients. Additionally, Horizon Therapeutics collaborates with healthcare professionals, payers, and policymakers to ensure that its products are accessible to those who need them.


    To reach its target audience, Horizon Therapeutics employs various channels, including direct-to-patient marketing, healthcare professional outreach, and partnerships with distribution networks. The company uses digital platforms, social media, and traditional marketing strategies to create awareness about its therapies and educate patients and healthcare providers. By utilizing multiple channels, Horizon Therapeutics maximizes its reach and enhances its ability to connect with its target audience.

    Revenue Streams

    Horizon Therapeutics generates revenue through the sale of its pharmaceutical products. The company's success in obtaining regulatory approvals and commercializing its therapies enables it to generate substantial revenue streams. Additionally, Horizon Therapeutics may receive royalties and licensing fees from strategic partnerships or collaborations with other pharmaceutical companies.


    Horizon Therapeutics' business model canvas encompasses a comprehensive approach to addressing the unmet medical needs of patients with rare diseases. By leveraging strategic partnerships, focusing on research and development, and commercializing innovative therapies, the company has established itself as a key player in the biopharmaceutical industry. With a customer-centric approach and a commitment to patient advocacy, Horizon Therapeutics continues to make a significant impact on the lives of individuals with rare diseases.

    Which companies are the competitors of Horizon Therapeutics?


    Horizon Therapeutics is a biopharmaceutical company that specializes in researching, developing, and commercializing innovative medicines for rare diseases and chronic conditions. As a leader in its field, Horizon Therapeutics faces competition from several other companies striving to bring similar products to market. In this section, we will explore some of the main competitors of Horizon Therapeutics and how they compare in terms of product offerings, market presence, and overall impact.

    Competitor 1: AbbVie Inc.

    AbbVie Inc. is a global pharmaceutical company known for its diverse portfolio of medications. Like Horizon Therapeutics, AbbVie focuses on developing treatments for complex diseases, including autoimmune disorders and chronic inflammatory conditions. Their product lineup includes well-known drugs such as Humira, a widely used treatment for rheumatoid arthritis and other autoimmune diseases. AbbVie's extensive experience and strong market presence make them a significant competitor for Horizon Therapeutics.

    Competitor 2: Amgen Inc.

    Amgen Inc. is another prominent player in the biopharmaceutical industry, with a focus on developing innovative therapies for cancer, cardiovascular diseases, and autoimmune disorders. Similar to Horizon Therapeutics, Amgen has a strong commitment to addressing unmet medical needs and improving patient outcomes. Their product portfolio includes popular medications like Enbrel, which is prescribed for rheumatoid arthritis and psoriasis. Amgen's research capabilities and global reach make them a formidable competitor for Horizon Therapeutics.

    Competitor 3: BioMarin Pharmaceutical Inc.

    BioMarin Pharmaceutical Inc. specializes in developing therapies for rare genetic diseases and conditions. Their innovative products target disorders such as phenylketonuria (PKU), hemophilia, and Batten disease. While Horizon Therapeutics also focuses on rare diseases, BioMarin's unique approach and specialized therapies give them an edge in the market. Their dedication to rare diseases sets them apart from other competitors and positions them as a strong contender in the biopharmaceutical industry.

    Competitor 4: Vertex Pharmaceuticals Incorporated

    Vertex Pharmaceuticals Incorporated is renowned for its groundbreaking work in developing medications for cystic fibrosis (CF). Their portfolio includes medications like Kalydeco, Orkambi, and Symdeko, which have transformed the treatment landscape for CF patients. Although Horizon Therapeutics does not specifically target cystic fibrosis, Vertex Pharmaceuticals' success in this area highlights their expertise and ability to bring life-changing therapies to market. Their specialization in CF gives them a unique competitive advantage within the industry.


    Horizon Therapeutics operates in a highly competitive landscape, facing formidable opponents in the biopharmaceutical industry. Companies such as AbbVie Inc., Amgen Inc., BioMarin Pharmaceutical Inc., and Vertex Pharmaceuticals Incorporated are among its main competitors. While each competitor has its own strengths and areas of focus, Horizon Therapeutics remains dedicated to advancing therapies for rare diseases and chronic conditions. Through continued innovation and a patient-centric approach, Horizon Therapeutics strives to differentiate itself and make a lasting impact in the biopharmaceutical market.

    Horizon Therapeutics SWOT Analysis


    Horizon Therapeutics has several notable strengths that contribute to its success in the pharmaceutical industry.

    1. Strong Product Portfolio: Horizon Therapeutics offers a diverse range of innovative and effective therapies across various therapeutic areas, including rare diseases, rheumatology, and ophthalmology. This extensive product portfolio allows the company to cater to a wide patient population and generate substantial revenue.

    2. Focus on Unmet Medical Needs: The company has a strong commitment to addressing unmet medical needs, particularly in rare diseases. Horizon Therapeutics actively conducts research and development to identify and develop novel treatments for underserved patient populations. This focus on unmet needs enhances the company's reputation and sets it apart from competitors.

    3. Strategic Partnerships: Horizon Therapeutics has established strategic partnerships with leading academic institutions, research organizations, and other pharmaceutical companies. These collaborations enable the company to leverage expertise, access cutting-edge technologies, and expand its research capabilities. By collaborating with industry leaders, Horizon Therapeutics enhances its ability to develop and commercialize innovative therapies.


    Despite its strengths, Horizon Therapeutics also faces certain weaknesses that could impact its performance.

    1. Limited Geographic Presence: While Horizon Therapeutics has a global presence, its operations are primarily concentrated in North America and Europe. This limited geographic reach exposes the company to regional market fluctuations and regulatory risks. Expanding into emerging markets could diversify its revenue streams and reduce dependence on specific regions.

    2. Reliance on a Few Key Products: Horizon Therapeutics heavily relies on a few key products for a significant portion of its revenue. This concentration increases the company's vulnerability to market changes, such as patent expirations or the entry of generic competitors. To mitigate this weakness, Horizon Therapeutics should continue to invest in research and development to expand its product portfolio.


    Horizon Therapeutics can capitalize on various opportunities to drive growth and strengthen its position in the pharmaceutical industry.

    1. Expansion into Emerging Markets: Emerging markets, such as Asia-Pacific and Latin America, offer significant growth potential due to increasing healthcare expenditure and a growing patient population. By expanding its presence in these markets, Horizon Therapeutics can tap into new revenue streams and reach a larger number of patients in need.

    2. Increasing Demand for Rare Disease Therapies: The demand for rare disease therapies is on the rise, driven by improved disease awareness, diagnostic advancements, and regulatory incentives. Horizon Therapeutics, with its expertise in rare diseases, is well-positioned to benefit from this trend by developing and commercializing targeted treatments.


    Despite its opportunities, Horizon Therapeutics must also navigate certain threats that could impact its business operations.

    1. Intense Competition: The pharmaceutical industry is highly competitive, with numerous companies vying for market share. Horizon Therapeutics faces competition from both established pharmaceutical giants and emerging biotech firms. To stay competitive, the company must continue to invest in research and development, maintain high-quality products, and differentiate itself through innovation and strategic partnerships.

    2. Stringent Regulatory Environment: The pharmaceutical industry is subject to strict regulations and compliance requirements. Any failure to meet these regulatory standards can result in product recalls, fines, or reputational damage. Horizon Therapeutics must closely monitor and adapt to evolving regulations to ensure compliance and minimize the impact of regulatory risks.

    By conducting a thorough SWOT analysis, Horizon Therapeutics can gain valuable insights into its internal strengths and weaknesses, as well as external opportunities and threats. This analysis enables the company to develop strategies that leverage its strengths, address weaknesses, capitalize on opportunities, and mitigate threats, ultimately driving sustainable growth and success in the pharmaceutical market.

    Key Takeaways

    • Horizon Therapeutics is a publicly traded company, so the ownership is distributed among the shareholders.
    • The mission statement of Horizon Therapeutics is to improve the lives of patients by identifying, developing, acquiring, and commercializing differentiated medicines.
    • Horizon Therapeutics generates revenue through the sale of its pharmaceutical products, primarily focusing on rare diseases and rheumatology.
    • The Business Model Canvas of Horizon Therapeutics entails key activities such as research and development, manufacturing, sales and marketing, and distribution.
    • Competitors of Horizon Therapeutics include other pharmaceutical companies in the rare disease and rheumatology sectors, such as AbbVie, Bristol Myers Squibb, and Amgen.
    • In terms of SWOT analysis, Horizon Therapeutics' strengths lie in its focus on rare diseases and its differentiated medicines. However, it faces challenges from competitors, changing regulatory environments, and potential risks associated with its product pipeline.


    In conclusion, Horizon Therapeutics is a pharmaceutical company that is owned by various institutional investors and stakeholders. Their mission statement is focused on improving the lives of patients through innovative medicines and treatments. They generate revenue through the sale of their products and collaborations with other companies. Their business model canvas highlights key aspects such as customer segments, value proposition, channels, and revenue streams. In terms of competition, Horizon Therapeutics faces competition from other pharmaceutical companies such as AbbVie, Mallinckrodt, and Novartis. Lastly, a SWOT analysis of Horizon Therapeutics reveals strengths in their strong product portfolio and market presence, weaknesses in their heavy reliance on a few key products, opportunities in the expansion of their product pipeline, and threats from competition and regulatory challenges. Overall, Horizon Therapeutics has a solid foundation and is well-positioned in the pharmaceutical industry.


    What is the strategy of Horizon Therapeutics?

    Horizon Therapeutics is a biopharmaceutical company that focuses on the development and commercialization of medicines to address rare and rheumatic diseases. The key elements of Horizon Therapeutics' strategy include:

    1. Rare Disease Focus: Horizon Therapeutics concentrates on rare diseases with significant unmet medical needs. They aim to develop innovative therapies for these diseases where limited treatment options are available.

    2. Targeted Therapies: The company focuses on developing targeted therapies that address specific disease pathways or mechanisms. This approach allows them to develop more effective and personalized treatments for patients.

    3. Pipeline Expansion: Horizon Therapeutics aims to expand its product pipeline through internal research and development efforts, as well as through strategic acquisitions and partnerships. This strategy enables them to diversify their product portfolio and enhance their market presence.

    4. Commercialization Excellence: Horizon Therapeutics emphasizes strong commercial capabilities to effectively market and sell their products. They invest in building sales and marketing teams with deep expertise in the therapeutic areas they serve.

    5. Patient-Centric Approach: The company places a strong emphasis on understanding patients' needs and experiences. Horizon Therapeutics engages with patient advocacy groups to gain insights and ensure their therapies are developed and marketed in a way that aligns with patient requirements.

    6. Global Expansion: Horizon Therapeutics aims to expand its global presence by seeking regulatory approvals and commercializing its products in international markets. This expansion strategy allows them to reach a broader patient population and maximize their revenue potential.

    Overall, Horizon Therapeutics' strategy revolves around developing targeted therapies for rare diseases, expanding their product pipeline, ensuring commercial success, and placing patients at the center of their efforts.

    What is a SWOT analysis for a healthcare facility?

    A SWOT analysis is a strategic planning tool used to evaluate the strengths, weaknesses, opportunities, and threats of an organization or project. When conducting a SWOT analysis for a healthcare facility, the following factors should be considered:


    1. High-quality healthcare services provided by skilled professionals.
    2. Advanced medical technology and equipment.
    3. Good reputation and positive patient feedback.
    4. Strong financial position and sufficient funding.
    5. Well-established relationships with insurance providers and other healthcare stakeholders.
    6. Effective management and leadership.


    1. Lack of certain specialized services or facilities.
    2. Inadequate staffing levels or skill gaps in certain areas.
    3. Limited access to healthcare in underserved areas.
    4. Aging infrastructure or outdated facilities.
    5. Inefficient administrative processes or outdated technology.
    6. Reliance on external funding sources or limited financial resources.


    1. Growing demand for healthcare services due to an aging population or increased awareness of health issues.
    2. Potential for expanding services or introducing new specialties.
    3. Collaboration or partnerships with other healthcare providers or organizations.
    4. Advancements in telehealth or digital healthcare services.
    5. Government initiatives or policies supporting healthcare improvements.
    6. Increasing acceptance of alternative medicine or complementary therapies.


    1. Competition from other healthcare providers in the region.
    2. Changes in healthcare regulations or policies.
    3. Economic downturn or funding cuts affecting healthcare budgets.
    4. Rising costs of medical supplies, pharmaceuticals, or insurance.
    5. Public health emergencies or outbreaks affecting healthcare operations.
    6. Negative media coverage or reputation damage.

    By identifying and analyzing these factors, healthcare facilities can better understand their internal strengths and weaknesses, as well as external opportunities and threats. This analysis can help in developing strategies to capitalize on strengths, address weaknesses, seize opportunities, and mitigate threats.

    Is Horizon Pharma a good company?

    As an AI language model, I cannot provide real-time information or opinions on specific companies. Assessing whether Horizon Pharma is a good company or not requires conducting thorough research, considering various factors such as financial performance, industry trends, management effectiveness, and overall market conditions. It is advisable to consult financial experts, review the company's financial reports, and consider multiple perspectives before forming an opinion.

    Did Amgen buy Horizon Therapeutics?

    No, Amgen did not buy Horizon Therapeutics. As of September 2021, Horizon Therapeutics is an independent pharmaceutical company based in Dublin, Ireland.

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