Presentations made painless

Company > General Electric: Business Model, SWOT Analysis, and Competitors 2023

General Electric: Business Model, SWOT Analysis, and Competitors 2023

Published: Apr 02, 2023

Inside This Article


    In this blog article, we will delve into an in-depth analysis of General Electric (GE) – a renowned multinational conglomerate. We will first explore GE's business model, examining the key components that drive its operations and success. Following that, we will conduct a SWOT analysis to identify the company's strengths, weaknesses, opportunities, and threats in the dynamic business landscape of 2023. Additionally, we will examine GE's competitors, highlighting the key players in the industry and how they stack up against GE's offerings. Join us as we explore the intricate details of General Electric's business strategy and its positioning in the market.

    What You Will Learn:

    • Who owns General Electric and how the company's ownership has evolved over time.
    • The mission statement of General Electric and how it reflects the company's vision and goals.
    • The various ways in which General Electric generates revenue and sustains its business operations.
    • An in-depth explanation of General Electric's Business Model Canvas and how it helps the company achieve its objectives.
    • A comprehensive overview of General Electric's competitors and their impact on the company's market position.
    • A SWOT analysis of General Electric, highlighting the company's strengths, weaknesses, opportunities, and threats.

    Who owns General Electric?


    In this section, we will explore the ownership structure of General Electric (GE), one of the largest conglomerates in the world. Understanding the ownership of a company like GE is crucial in comprehending its decision-making processes, strategic direction, and overall accountability.

    Institutional Investors

    A significant portion of General Electric's ownership lies in the hands of institutional investors. These institutional investors include pension funds, mutual funds, and other financial institutions. They typically hold a large number of shares, allowing them to exert considerable influence over the company's operations.

    Individual Shareholders

    Individual shareholders also play a role in the ownership of General Electric. These are individuals who purchase shares of the company's stock through various brokerage firms or online trading platforms. While their individual ownership stakes may be relatively small compared to institutional investors, their collective impact on the company should not be underestimated.

    Top Shareholders

    Looking specifically at the top shareholders of General Electric, we find a mix of institutional investors and individual shareholders. Some of the prominent institutional investors in GE include BlackRock, Vanguard Group, and State Street Corporation. These institutional investors hold significant ownership stakes and often have representatives on the company's board of directors.

    Management and Insider Ownership

    Another crucial aspect of ownership is the stake held by the company's management and insiders. These individuals, including executives, directors, and other key personnel, often have a vested interest in the success of General Electric. Their ownership stakes align their interests with those of the shareholders, driving them to make decisions that benefit the company as a whole.

    Government Ownership

    In some cases, governments may hold a stake in companies like General Electric, particularly if they have strategic importance or if they were bailed out during times of financial crisis. However, as of the latest available information, there is no significant government ownership in General Electric.


    Ownership in General Electric is diverse and multi-faceted, with institutional investors, individual shareholders, and management all playing crucial roles. Understanding the ownership structure of a company like GE provides insight into the various stakeholders involved in its decision-making processes and the overall accountability of the company.

    What is the mission statement of General Electric?

    The Mission Statement of General Electric: Innovating for a Better Tomorrow

    General Electric (GE) is a multinational conglomerate known for its diverse portfolio of businesses that span across various industries, including aviation, healthcare, renewable energy, power, and digital. Established in 1892, GE has evolved over the years, but its core mission has remained constant – to innovate for a better tomorrow.

    GE's mission statement can be summed up in their tagline, "We invent the next industrial era to build, power, move, and cure the world." This mission statement reflects the company's commitment to technological advancement and its belief in using innovation to address global challenges.

    Driving Innovation and Building a Better Future

    At the heart of GE's mission is the drive to invent and create technologies that transform industries. The company's focus on innovation allows it to develop cutting-edge solutions that improve efficiency, productivity, and sustainability across various sectors.

    GE's commitment to building a better future extends beyond just technological advancements. The company aims to create positive change by providing solutions that power communities, cure diseases, and address critical global issues such as climate change and resource scarcity. Through their diverse businesses, GE strives to make a tangible impact on society and contribute to the well-being of people worldwide.

    Embracing the Industrial Internet of Things (IIoT)

    One way GE fulfills its mission is by embracing the Industrial Internet of Things (IIoT). IIoT refers to the integration of physical machines with networked sensors, software, and data analytics to enable intelligent decision-making and optimization. GE leverages IIoT to enhance its products and services, thereby driving operational efficiency and productivity for its customers.

    By harnessing the power of IIoT, GE aims to transform industries by making them more connected, intelligent, and efficient. This approach not only benefits GE's customers but also contributes to the broader mission of creating a better future through technological innovation.

    Commitment to Sustainability and Social Responsibility

    In addition to driving innovation and embracing IIoT, GE recognizes its responsibility to operate in a sustainable and socially responsible manner. The company actively seeks to reduce its environmental footprint, promote diversity and inclusion, and prioritize the health and safety of its employees and communities where it operates.

    GE's mission statement, therefore, goes beyond just business goals; it encompasses a broader commitment to ethical and sustainable practices. By integrating sustainability into its operations, GE aims to contribute positively to society and be a responsible corporate citizen.

    In conclusion, General Electric's mission statement revolves around innovating for a better tomorrow. Through technological advancements, embracing IIoT, and promoting sustainability and social responsibility, GE strives to create a positive impact on industries, society, and the environment. By staying true to its mission, GE continues to be a global leader in driving innovation and shaping the future.

    How does General Electric make money?

    Diversified Revenue Streams

    General Electric (GE) is a multinational conglomerate with a diverse portfolio of businesses and revenue streams. This allows the company to generate income from various sectors and reduce its exposure to economic fluctuations in any single industry. Here, we delve into some of the primary ways in which GE makes money.

    Industrial Segment

    The industrial segment is the backbone of General Electric's revenue generation. Within this segment, GE operates in sectors such as aviation, healthcare, power, renewable energy, and more. One of the significant contributors to GE's income is its aviation division, which manufactures and services jet engines for commercial and military aircraft. With a strong market share in the aviation industry, GE's engines power thousands of aircraft worldwide, generating substantial revenue through sales and ongoing maintenance contracts.

    Another key sector within the industrial segment is healthcare. GE Healthcare provides a wide range of medical technologies and solutions, including diagnostic imaging systems, healthcare IT, and biopharmaceutical manufacturing technologies. This division generates revenue through the sale of medical equipment, software, and services to hospitals, clinics, and research institutions globally.

    Furthermore, GE's power division is involved in the design, production, and servicing of gas and steam turbines, generators, and other equipment used in power generation. This segment also encompasses the distribution of electricity and the development of grid solutions. GE's renewable energy division focuses on providing sustainable solutions such as wind turbines, solar power systems, and hydroelectric power equipment. These renewable energy initiatives contribute to the company's revenue growth as the world transitions towards cleaner and more sustainable energy sources.

    Capital Segment

    In addition to its industrial operations, General Electric also generates income through its capital segment. This segment primarily focuses on providing financial services and solutions to various industries. GE Capital offers commercial lending and leasing, equipment finance, and fleet management services to businesses worldwide. By providing capital to businesses for their growth and expansion, GE Capital earns interest income and fees, thereby diversifying GE's revenue streams beyond its industrial operations.

    Licensing and Intellectual Property

    Another lesser-known source of revenue for General Electric comes from its vast portfolio of patents and intellectual property. GE invests heavily in research and development (R&D) to innovate and create new technologies. As a result, the company holds numerous patents across various sectors, including healthcare, energy, and aviation. Through licensing agreements, GE monetizes its intellectual property by granting other companies the right to use its patented technologies in exchange for royalties or licensing fees. This intellectual property income serves as an additional revenue stream for GE.


    In conclusion, General Electric's revenue comes from a combination of its industrial operations, capital segment, and licensing of intellectual property. With its diverse portfolio of businesses, GE leverages its expertise in aviation, healthcare, power, and renewable energy to generate significant income. By continuously investing in R&D and expanding into new markets, GE ensures a sustainable revenue stream that is not heavily dependent on any single industry.

    General Electric Business Model Canvas Explained


    The General Electric Business Model Canvas is a strategic management tool that helps analyze and understand the key elements of General Electric's business model. It provides a visual representation of how GE creates, delivers, and captures value in its various business units. In this section, we will explore each component of the Business Model Canvas and explain how it applies to General Electric.

    Key Partnerships

    General Electric operates through various partnerships with suppliers, distributors, and other companies in the industry. These partnerships are crucial for GE to leverage external expertise, reduce costs, and expand its reach. For example, GE collaborates with suppliers to ensure a steady supply of high-quality components for its products. Additionally, GE has formed strategic alliances with other companies to jointly develop innovative solutions and explore new markets. These partnerships enable GE to tap into external resources and capabilities, thus enhancing its overall competitiveness.

    Key Activities

    General Electric engages in a wide range of key activities to deliver value to its customers. These activities include research and development, manufacturing, sales, and service. GE invests heavily in R&D to develop cutting-edge technologies and innovative products that address customer needs. Its extensive manufacturing capabilities allow it to produce a diverse range of products, from power generation equipment to healthcare devices. Additionally, GE's sales and service activities ensure that its products are effectively marketed, delivered, and supported throughout their lifecycle.

    Key Resources

    General Electric possesses a variety of key resources that are critical to its operations. These resources include its intellectual property, manufacturing facilities, distribution networks, and skilled workforce. GE's vast intellectual property portfolio, comprising patents and proprietary technologies, gives it a competitive advantage and enables it to develop innovative products. Its extensive manufacturing facilities, spread across different countries, allow for efficient production and customization. Moreover, GE's global distribution networks ensure that its products reach customers worldwide, while its skilled workforce drives innovation and operational excellence.

    Value Proposition

    General Electric's value proposition lies in its ability to provide innovative and sustainable solutions that address complex challenges faced by its customers. GE's products and services are designed to enhance energy efficiency, improve healthcare outcomes, optimize industrial processes, and enable sustainable infrastructure development. By delivering value in these areas, GE aims to improve the performance and productivity of its customers, while also contributing to a more sustainable future.

    Customer Segments

    General Electric serves a diverse range of customer segments across multiple industries. Its customers include power utilities, healthcare providers, aviation companies, oil and gas operators, and industrial manufacturers, among others. GE tailors its products and services to meet the specific needs of each customer segment, leveraging its deep industry knowledge and expertise. This customer-centric approach allows GE to create long-term partnerships and deliver maximum value to its customers.


    General Electric utilizes various channels to reach and interact with its customers. These channels include direct sales teams, distributors, online platforms, and service centers. GE's direct sales teams engage with customers directly, providing them with personalized solutions and support. Distributors play a vital role in reaching customers in different geographies and industries. Additionally, GE leverages online platforms to showcase its products and provide information to potential customers. Service centers ensure that GE's products are maintained and serviced effectively, enhancing customer satisfaction and loyalty.

    Revenue Streams

    General Electric generates revenue from the sale of its products and services, as well as through long-term service contracts. The revenue streams are diverse, reflecting the different business units and industries in which GE operates. For example, GE's Power business unit generates revenue from the sale of gas turbines, while its Healthcare business unit derives revenue from the sale of medical imaging equipment and healthcare software. Additionally, GE earns recurring revenue from long-term service agreements, which provide maintenance and support for its products over their lifecycle.


    The General Electric Business Model Canvas provides a comprehensive overview of how GE creates, delivers, and captures value in its business operations. By understanding each component of the canvas, we can gain insights into GE's strategic priorities, key partnerships, customer segments, and revenue streams. This understanding helps us appreciate the complexity and diversity of GE's business model and its ability to adapt and thrive in a rapidly changing business environment.

    Which companies are the competitors of General Electric?


    General Electric (GE) is a multinational conglomerate that operates in various industries, including power, aviation, healthcare, and renewable energy. With its diverse portfolio, GE competes with several companies across different sectors. In this section, we will explore some of the key competitors of General Electric.


    One of the major competitors of General Electric is Siemens, a German conglomerate that specializes in various industries, including energy, healthcare, and transportation. Siemens is known for its strong presence in the power generation and distribution market, making it a formidable rival to GE. The company offers a wide range of products and services, including gas turbines, wind turbines, and power grid solutions, which directly compete with GE's offerings in the energy sector. Siemens also has a significant presence in the healthcare industry, where it competes with GE's healthcare division in areas such as medical imaging and diagnostics.

    Honeywell International

    Honeywell International is another notable competitor of General Electric, particularly in the aerospace and industrial sectors. Honeywell is a multinational conglomerate that offers a wide range of products and services, including aircraft engines, avionics systems, and industrial automation solutions. In the aerospace industry, Honeywell competes with GE Aviation, which is part of General Electric. Both companies provide engines and systems for commercial and military aircraft, creating a competitive landscape in this sector. Additionally, Honeywell's industrial automation solutions compete with GE's offerings in areas such as process control systems and industrial internet of things (IIoT) technologies.


    While not a direct competitor across all sectors, 3M is a company that competes with General Electric in certain areas. 3M is a multinational conglomerate that operates in various industries, including healthcare, electronics, and industrial sectors. In the healthcare industry, 3M competes with GE Healthcare in areas such as medical devices, infection prevention products, and healthcare information systems. Additionally, both companies have a presence in the electronics industry, where they offer products such as electronic components and materials. While the scope of competition may vary across sectors, 3M remains a significant competitor to General Electric in specific areas.


    General Electric faces competition from various companies across different industries. Siemens, Honeywell International, and 3M are just a few examples of the key competitors that challenge GE's market position in sectors such as energy, aerospace, healthcare, and electronics. As the business landscape continues to evolve, it's crucial for General Electric to stay innovative and competitive to maintain its market share against these formidable rivals.

    General Electric SWOT Analysis


    • Strong brand recognition: General Electric (GE) is a well-known and respected brand globally, with a long history of delivering high-quality products and services.
    • Diverse business portfolio: GE operates in various sectors, including aviation, healthcare, power, renewable energy, and more. This diversification helps the company mitigate risks and capitalize on growth opportunities.
    • Technological expertise: GE is known for its technological innovations and development of advanced products. This expertise enables the company to stay ahead of the competition and meet the evolving needs of its customers.
    • Global presence: With operations in over 180 countries, GE enjoys a broad geographical footprint. This global reach provides the company with access to diverse markets and customer bases.


    • Financial challenges: In recent years, GE has faced financial difficulties, including high debt levels and declining profitability. These challenges have put pressure on the company's ability to invest in R&D and pursue growth opportunities.
    • Legacy liabilities: GE has been burdened by legacy liabilities, such as pension obligations and environmental remediation costs. These liabilities have strained the company's financial resources and impacted its overall performance.
    • Declining market share: In certain sectors, GE has experienced a decline in its market share due to increased competition and the emergence of new players. This loss of market share has resulted in reduced revenue and profitability.


    • Renewable energy growth: The global shift towards renewable energy presents a significant opportunity for GE. The company's expertise in the renewable energy sector positions it well to capitalize on the increasing demand for clean energy solutions.
    • Healthcare advancements: With an aging population and growing healthcare needs, there is a vast opportunity for GE to innovate and provide advanced healthcare technologies and services. This includes areas such as medical imaging, diagnostics, and digital healthcare solutions.
    • Infrastructure investment: Government initiatives and increasing infrastructure development projects worldwide create opportunities for GE's power and transportation businesses. The company can leverage its expertise in these sectors to secure contracts and drive growth.


    • Intense competition: GE operates in highly competitive markets, facing competition from both established players and new entrants. This intense competition can erode market share and put pressure on pricing and profitability.
    • Economic downturns: GE's performance is susceptible to economic fluctuations, as demand for its products and services is closely tied to overall economic conditions. During economic downturns, the company may face reduced demand and lower revenue.
    • Regulatory and political uncertainties: Changes in regulations and political environments can impact GE's operations, especially in sectors such as healthcare and energy. Uncertainties in policies and regulations can create challenges and hinder growth opportunities.

    Overall, while General Electric has several strengths such as a strong brand, diverse business portfolio, and technological expertise, it also faces weaknesses like financial challenges and declining market share. However, the company can capitalize on opportunities such as renewable energy growth, healthcare advancements, and infrastructure investment. It also needs to address threats like intense competition, economic downturns, and regulatory uncertainties to maintain its competitive position in the market.

    Key Takeaways

    • General Electric is a publicly traded company, meaning it is owned by its shareholders, who can buy and sell its stock on the stock market.
    • The mission statement of General Electric is to build, power, move, and cure the world. This reflects its focus on developing innovative solutions in various industries.
    • General Electric makes money through its diverse portfolio of businesses, which includes power, renewable energy, aviation, healthcare, and more. It generates revenue through the sale of products and services in these sectors.
    • The General Electric Business Model Canvas explains how the company creates, delivers, and captures value. It outlines key activities, key resources, customer segments, and revenue streams.
    • Some of the competitors of General Electric include Siemens, Honeywell International, 3M, and United Technologies Corporation. These companies operate in similar industries and compete for market share.
    • A SWOT analysis of General Electric reveals its strengths, weaknesses, opportunities, and threats. Strengths include its technological expertise, while weaknesses may involve its large size and complex organizational structure. Opportunities lie in emerging markets, while threats may come from intense competition and economic downturns.


    In conclusion, General Electric is a multinational conglomerate corporation that is owned by a diverse group of shareholders. Its mission statement is to invent the next industrial era, to build, move, power, and cure the world. The company generates revenue by operating through various segments, including power, renewable energy, aviation, healthcare, and more. General Electric's business model canvas highlights its key activities, resources, partnerships, and customer segments. As for its competitors, companies like Siemens, 3M, Honeywell, and United Technologies Corporation are some of the major players in the industry. Conducting a SWOT analysis reveals General Electric's strengths, weaknesses, opportunities, and threats, which can help in understanding the company's current position and potential future growth. Overall, General Electric continues to be a prominent player in the global market, driving innovation and shaping industries.


    What are the weaknesses of General Electric?

    Some of the weaknesses of General Electric (GE) include:

    1. High Debt: GE has a significant amount of debt, which has limited its financial flexibility. This can be a challenge when it comes to investing in new projects or pursuing growth opportunities.

    2. Decline in Power Business: GE's power business has suffered in recent years due to a decline in demand for gas turbines. This has led to significant losses and a decrease in profitability for the company.

    3. Regulatory and Legal Issues: GE has faced regulatory and legal challenges in the past, including investigations by the Securities and Exchange Commission (SEC) and Department of Justice (DOJ). These issues can impact the company's reputation and result in financial penalties.

    4. Lack of Focus: GE has historically operated in a wide range of industries, which has led to a lack of focus and difficulty in achieving synergies across its businesses. This lack of focus can make it challenging for the company to compete effectively in individual industries.

    5. Aging Infrastructure: GE's industrial businesses, such as power and aviation, rely on infrastructure that may be aging and in need of significant investment. This can be a weakness as it requires substantial capital expenditure to maintain and upgrade the infrastructure.

    6. Competitive Pressure: GE faces intense competition in many of its businesses, particularly from global conglomerates and specialized companies. This competitive pressure can impact market share and profitability.

    7. Reputational Damage: In recent years, GE has faced reputational damage due to issues such as accounting irregularities and the failure of its power business. This can lead to a loss of trust from investors, customers, and stakeholders.

    8. Lack of Innovation: GE has been criticized for its slow pace of innovation compared to some of its competitors. This can be a weakness as it may limit the company's ability to develop and bring to market new, cutting-edge products and services.

    9. Dependence on Global Economy: GE's business is closely tied to the global economy. Any economic downturn or geopolitical instability can have a negative impact on the company's financial performance.

    10. Weak Stock Performance: GE's stock price has experienced significant volatility and underperformance in recent years. This can be a weakness as it may deter potential investors and impact the company's ability to raise capital.

    What is SWOT analysis in general?

    SWOT analysis is a strategic planning tool used to evaluate the strengths, weaknesses, opportunities, and threats of an individual, organization, project, or business. It involves identifying and analyzing the internal and external factors that can impact the subject being analyzed.

    The acronym SWOT stands for:

    1. Strengths: These are the internal factors that give the subject a competitive advantage or unique capabilities. They can include resources, expertise, reputation, market position, and other positive attributes.

    2. Weaknesses: These are the internal factors that put the subject at a disadvantage or hinder its performance. They may include limitations, lack of resources, ineffective processes, or other areas needing improvement.

    3. Opportunities: These are the external factors that can provide potential advantages or benefits to the subject. These can arise from market trends, technological advancements, new customer segments, or other favorable circumstances.

    4. Threats: These are the external factors that can negatively affect the subject's performance or pose challenges. They may include competition, economic downturns, regulatory changes, changing consumer preferences, or other potential risks.

    The purpose of conducting a SWOT analysis is to gain insights and develop strategies to leverage strengths, mitigate weaknesses, exploit opportunities, and counteract threats. It helps in making informed decisions, formulating effective strategies, and improving overall performance and competitiveness.

    What are the 5 elements of SWOT analysis?

    The 5 elements of SWOT analysis are as follows:

    1. Strengths: These are the internal factors that give an organization an advantage over its competitors. Strengths could include superior technology, strong brand recognition, skilled workforce, or efficient processes.

    2. Weaknesses: These are the internal factors that put an organization at a disadvantage compared to its competitors. Weaknesses could include outdated technology, lack of market presence, inadequate resources, or ineffective management.

    3. Opportunities: These are the external factors that can be leveraged to create growth or improvement for an organization. Opportunities could include emerging markets, changes in consumer preferences, technological advancements, or new partnerships.

    4. Threats: These are the external factors that pose challenges or risks to an organization's success. Threats could include intense competition, economic downturns, regulatory changes, changing consumer demands, or disruptive technologies.

    5. Trends: While not traditionally included in the SWOT analysis framework, trends are often considered as an additional element. Trends refer to the broader patterns or developments in the industry or market that can impact an organization positively or negatively. This includes social, economic, technological, and political trends that can shape the future business environment.

    Does General Electric have a competitive advantage?

    Yes, General Electric (GE) has a competitive advantage in several areas:

    1. Broad Diversification: GE operates in multiple industries such as aviation, healthcare, power, renewable energy, and more. This diversification helps the company withstand economic fluctuations and reduces its reliance on any single sector.

    2. Technological Innovation: GE has a strong focus on research and development, allowing it to develop and incorporate advanced technologies into its products. This gives the company a competitive edge in terms of product performance, efficiency, and differentiation.

    3. Strong Brand Recognition: GE has established a global brand presence over its long history, which helps it attract customers and build trust. The company's reputation for quality and reliability is a competitive advantage, particularly in industries like healthcare and aviation where reliability is crucial.

    4. Global Reach and Infrastructure: GE has a large global footprint and an extensive network of facilities, distribution channels, and partnerships. This enables the company to serve customers across various regions and leverage economies of scale, providing a competitive advantage in terms of cost efficiency.

    5. Strong Financial Position: Despite some recent challenges, GE still possesses significant financial resources. This allows the company to invest in growth opportunities, research, and development, and provides a cushion during challenging periods.

    However, it is worth noting that GE has faced some difficulties in recent years, including financial losses and divestitures. The company has been undergoing restructuring efforts to streamline operations and focus on core businesses, which may impact its competitive position in the short term.

    Want to create a presentation now?

    • instantly

      Instantly Create A Deck

      Let PitchGrade do this for me

    • smile

      Hassle Free

      We will create your text and designs for you. Sit back and relax while we do the work.

    Explore More Content