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Company > Ericsson: Business Model, SWOT Analysis, and Competitors 2023

Ericsson: Business Model, SWOT Analysis, and Competitors 2023

Published: Apr 29, 2023

Inside This Article


    Ericsson is a multinational technology company that specializes in providing communication and information technology services. In this blog, we will analyze Ericsson's business model, conduct a SWOT analysis, and identify its competitors in the market. By the end of this article, you will have a comprehensive understanding of Ericsson's position in the industry and its potential growth opportunities. As we look ahead to 2023, we will explore the challenges and opportunities that Ericsson faces in a rapidly evolving and competitive market.

    In this blog post, you will learn:

    • Who the current owner of Ericsson is and how their ownership has evolved over time.
    • The mission statement of Ericsson and how it drives the company's actions and decisions.
    • The various ways that Ericsson generates revenue and the key components of their business model.

    Who owns Ericsson?

    Ericsson is a Swedish multinational company that specializes in providing communication technology and services. It was founded in 1876 by Lars Magnus Ericsson and has since grown to become one of the largest telecommunications companies in the world. However, the question of ## Who owns Ericsson is not a straightforward one.

    Ericsson is a publicly traded company, which means that ownership is spread out among a large number of shareholders. As of 2021, the largest shareholders of Ericsson are investment companies such as Industrivorden and Investor AB, as well as the Swedish government through its investment arm, the Riksbank. These entities hold significant stakes in the company and have the power to influence its direction through their voting rights at shareholder meetings.

    It is worth noting that Ericsson has faced some controversy regarding its ownership structure in recent years. In 2019, activist investor Cevian Capital acquired a 5.6% stake in the company and called for changes to its leadership and strategy. This led to the resignation of CEO Borje Ekholm in 2020 and the appointment of new leadership with a focus on cost-cutting and profitability.

    In conclusion, while Ericsson is a publicly traded company with a dispersed ownership structure, its largest shareholders hold significant power and influence over its direction. The recent involvement of activist investors highlights the potential for change and disruption in the company's ownership and leadership in the future.

    What is the mission statement of Ericsson?

    Ericsson is a multinational technology company that specializes in telecommunications equipment and services. The company's mission statement is "To create a Networked Society, where every person and every industry is empowered to reach their full potential."

    The mission statement is reflective of the company's commitment to creating a more connected world, where technology is used to enhance and enrich people's lives. Ericsson aims to enable people and businesses to communicate and collaborate more effectively, and to unlock new possibilities for innovation and growth.

    The idea of a Networked Society is at the core of Ericsson's mission. The company believes that by connecting people and devices, it can help to solve some of the world's most pressing challenges, such as climate change, poverty, and inequality.

    To achieve its mission, Ericsson focuses on developing innovative technologies that enable seamless connectivity and communication. This includes solutions for 5G, IoT, cloud computing, and more. The company also works closely with its customers to understand their needs and develop customized solutions that meet their specific requirements.

    Overall, Ericsson's mission statement reflects its commitment to using technology to create a better world, where people and businesses can thrive and reach their full potential. The company's focus on innovation and collaboration positions it as a leader in the telecommunications industry and a key player in shaping the future of connectivity.

    How does Ericsson make money?

    Ericsson is a multinational technology company that operates in the information and communication technology (ICT) sector. The company provides a range of products and services to telecom operators, governments, and various industries. Ericsson's revenue comes from the sale of products and services, as well as licensing fees and intellectual property rights.

    One of Ericsson's primary sources of revenue is the sale of mobile network equipment and services. The company provides everything from radio access networks to core network equipment, as well as software and services to manage and optimize mobile networks. Ericsson's mobile network equipment and services are in high demand, as mobile data usage continues to grow around the world.

    Another significant source of revenue for Ericsson is the sale of professional services. These services include network design, deployment, and optimization, as well as managed services and consulting. Ericsson's professional services help telecom operators and other clients to improve their network performance and efficiency, reduce costs, and enhance the user experience.

    Ericsson also generates revenue through licensing fees and intellectual property rights. The company has a large portfolio of patents related to wireless communication technologies, which it licenses to other companies in the industry. Ericsson's licensing fees and intellectual property rights are a significant source of revenue for the company, and they help to support ongoing research and development efforts.

    In conclusion, Ericsson makes money by selling mobile network equipment and services, providing professional services, and licensing its intellectual property. The company's diverse revenue streams help to support ongoing innovation and growth, as well as provide value to customers and shareholders alike.

    Ericsson Business Model Canvas Explained

    The Ericsson Business Model Canvas is a strategic management tool used to map out the key elements of a company's business model. The canvas consists of nine building blocks that work together to create a comprehensive view of the organization's operations. These blocks include:

    1. Customer Segments: This block defines the target audience or market segment that the company is serving.

    2. Value Proposition: This block describes the unique value that the company offers to its customers.

    3. Channels: This block outlines the communication and distribution channels that the company uses to reach its customers.

    4. Customer Relationships: This block describes the type of relationship the company has with its customers.

    5. Revenue Streams: This block outlines the sources of revenue for the company.

    6. Key Resources: This block outlines the critical resources that the company needs to operate.

    7. Key Activities: This block describes the activities that the company engages in to create value for its customers.

    8. Key Partners: This block outlines the strategic partnerships that the company has established to achieve its goals.

    9. Cost Structure: This block outlines the costs associated with running the business model.

    The Ericsson Business Model Canvas is a valuable tool for any organization looking to develop or refine its business model. It provides a comprehensive view of the key elements required to create a successful business strategy. By using the canvas, companies can identify potential gaps in their business model and develop strategies to address them. The canvas is also a useful tool for communicating the business model to stakeholders, investors, and employees, providing a clear and concise view of the company's operations.

    Which companies are the competitors of Ericsson?

    Ericsson is a well-known multinational networking and telecommunications company that offers an extensive range of products and services in the field of networking, communication, and information technology. Ericsson has been in operation since 1876 and has established itself as one of the leading companies in its industry. However, just like any other company, Ericsson has its fair share of competitors.

    Some of the main competitors of Ericsson include Nokia, Huawei, Cisco Systems, and ZTE. Nokia is a Finnish multinational telecommunications, information technology, and consumer electronics company that specializes in developing and deploying communication networks. Huawei is a Chinese multinational technology company that offers a wide range of products and services in the field of networking and telecommunications. Cisco Systems is an American multinational corporation that provides networking hardware, software, and services. ZTE is a Chinese multinational telecommunications equipment and systems company that offers a comprehensive range of products and services in the field of networking and telecommunications.

    All these companies have a strong presence in the market and compete with Ericsson in various areas of its business. They offer similar products and services, and therefore, Ericsson has to stay on top of its game to remain competitive. In recent years, Huawei has emerged as a significant threat to Ericsson, particularly in the field of 5G technology. Huawei has invested heavily in research and development, and its products and services have gained a lot of traction in the market. Nokia, on the other hand, has been Ericsson's closest competitor for many years and has a strong presence in the European market.

    In conclusion, Ericsson operates in a highly competitive market, and it has to keep innovating to stay ahead of its competitors. Nokia, Huawei, Cisco Systems, and ZTE are some of the main competitors of Ericsson, and they all offer similar products and services. However, Ericsson's extensive experience and expertise in the field of networking and telecommunications give it a competitive edge.

    Ericsson SWOT Analysis

    Ericsson is a global leader in providing telecommunication equipment and services. The company has a strong presence in the market, but it also faces competition from other players in the industry. In this section, we will perform a SWOT analysis of Ericsson to evaluate its strengths, weaknesses, opportunities, and threats.


    1. Strong brand reputation: Ericsson has been in the industry for more than a century and has built a strong brand reputation over the years.

    2. Market leader: The company is a market leader in the telecommunication equipment and services market and has a significant market share.

    3. Strong financial position: Ericsson has a strong financial position, with a stable revenue stream and a healthy balance sheet.

    4. Diversified portfolio: The company has a diversified portfolio of products and services, including mobile networks, cloud services, and IoT platforms.


    1. Dependence on a few key customers: Ericsson is highly dependent on a few key customers for a significant portion of its revenue, which makes it vulnerable to changes in their demand.

    2. Limited geographic presence: The company has a limited geographic presence compared to its competitors, which limits its growth opportunities.

    3. High R&D expenses: Ericsson spends a significant amount on research and development, which puts pressure on its profitability.


    1. Growing demand for 5G networks: Ericsson can leverage its expertise in mobile networks to capitalize on the growing demand for 5G networks.

    2. Expansion in emerging markets: The company can expand its presence in emerging markets, where there is a significant untapped market potential.

    3. Increasing demand for IoT: Ericsson can leverage its IoT platforms to capitalize on the increasing demand for connected devices and services.


    1. Intense competition: Ericsson faces intense competition from other players in the industry, which could impact its market share and profitability.

    2. Economic downturns: Economic downturns can impact the demand for telecommunication equipment and services, which could impact Ericsson's revenue.

    3. Rapid technological advancements: Rapid technological advancements can make Ericsson's products and services obsolete, which could impact its competitiveness.

    Key Takeaways

    • Ericsson is a publicly traded company, meaning it is owned by shareholders who have purchased stock in the company.
    • Ericsson's mission statement is to "drive the digital transformation of industries and society, with innovative solutions and services that enable the full value of connectivity."
    • Ericsson makes money through the sale of telecommunications equipment, software, and services to companies in the telecommunications industry.
    • Ericsson's business model canvas highlights key aspects of its business, including customer segments, value proposition, revenue streams, and key partnerships.
    • Ericsson's competitors include other major players in the telecommunications industry such as Nokia, Huawei, and Cisco.
    • Ericsson's SWOT analysis highlights its strengths, weaknesses, opportunities, and threats, which include a strong brand reputation, a large portfolio of patents, challenges with profitability, and increasing competition in the industry.


    In conclusion, Ericsson is a Swedish multinational company that specializes in providing communication technology and services worldwide. The company's mission statement focuses on enabling communication for all, while also being a responsible and sustainable business. Ericsson makes money through the sale of communication equipment and services, primarily to mobile network operators and other businesses. The Ericsson Business Model Canvas highlights the company's key activities, value propositions, and customer segments. Some of Ericsson's competitors include Nokia, Huawei, and Cisco Systems. In conducting a SWOT analysis of Ericsson, we can see that the company has strengths in its brand reputation and technological capabilities, but also faces challenges such as intense competition and the need to continuously innovate. Overall, Ericsson is a leading player in the communication technology industry and is well-positioned for continued success in the future.


    What are the strengths of Ericsson?

    1. Global Presence: Ericsson has a global presence with offices in over 180 countries and an extensive network of partners and resellers. This allows the company to provide services and products to customers in a wide range of markets.

    2. Range of Products and Services: Ericsson offers a comprehensive portfolio of products and services to meet the needs of businesses and organizations of all sizes. This includes equipment and software for fixed and mobile networks, cloud-based solutions, and professional services.

    3. Telecom Expertise: Ericsson has been a pioneer in the telecommunications industry since its founding in 1876. The company has accumulated years of experience and expertise in the field, giving it an edge over competitors.

    4. Research and Development: Ericsson is constantly investing in research and development to stay ahead of the competition. This includes areas such as artificial intelligence, 5G, the Internet of Things, and more.

    5. Sustainable Business Model: Ericsson has a long-term focus on sustainability, aiming to reduce its environmental impact and create a more equitable society. This includes initiatives such as sustainable procurement, energy efficiency, and responsible sourcing.

    Who is the godfather of SWOT analysis?

    Albert Humphrey is credited with coining the term "SWOT Analysis" and is therefore considered the 'Godfather' of SWOT.

    What is the 4 SWOT analysis?

    1. Strengths: Identifying internal strengths and weaknesses that can be used to generate competitive advantages.

    2. Weaknesses: Assessing internal weaknesses that may put the organization at a disadvantage in the market.

    3. Opportunities: Evaluating external opportunities that the organization can capitalize on.

    4. Threats: Examining external threats that could harm the organization’s performance.

    What is SWOT analysis well explained?

    SWOT analysis is a strategic planning tool used to assess an organization’s strengths, weaknesses, opportunities, and threats. Strengths and weaknesses are internal to the organization, while opportunities and threats are external. The purpose of SWOT analysis is to identify and analyze the internal and external factors that can have an impact on the organization’s performance, and to help develop strategies to gain a competitive advantage.

    Strengths: These are the internal factors that represent the organization’s ability to deliver value to its customers. Examples include resources, capabilities, and competitive advantages.

    Weaknesses: These are the internal factors that represent potential limitations that may hinder the organization’s ability to deliver value to its customers. Examples include lack of resources, limited capabilities, and lack of competitive advantage.

    Opportunities: These are external factors that represent potential areas for growth and improvement. Examples include new markets, new technologies, and new partnerships.

    Threats: These are external factors that represent potential risks and challenges. Examples include competitors, changes in customer preferences, and regulatory changes.

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