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Company > Eramet: Business Model, SWOT Analysis, and Competitors 2023

Eramet: Business Model, SWOT Analysis, and Competitors 2023

Published: May 28, 2023

Inside This Article


    In this blog article, we will delve into an in-depth analysis of Eramet, a global mining and metallurgy company. We will explore its business model, highlighting its key strengths and weaknesses through a comprehensive SWOT analysis. Additionally, we will examine the competitive landscape, identifying Eramet's main competitors and their potential impact on the company's growth and market position. By examining these factors, we aim to provide valuable insights into Eramet's strategic positioning and prospects for the year 2023.

    What You Will Learn:

    • Who owns Eramet: Discover the ownership structure of Eramet and learn about the key stakeholders involved in the company.
    • The mission statement of Eramet: Gain insights into the core values and purpose of Eramet, and understand how they guide the company's activities.
    • How Eramet makes money: Explore the various revenue streams and business activities that contribute to Eramet's financial success.
    • Eramet Business Model Canvas Explained: Dive into the detailed explanation of Eramet's business model canvas, understanding the key components that drive their operations and create value.
    • Competitors of Eramet: Identify the main industry players that compete with Eramet in the market, and learn about their strengths and weaknesses in relation to Eramet.
    • Eramet SWOT Analysis: Analyze the strengths, weaknesses, opportunities, and threats faced by Eramet, gaining a comprehensive understanding of the company's current position in the industry.

    Who owns Eramet?

    Major Shareholders

    Eramet, a global mining and metallurgy company, has a complex ownership structure with several major shareholders. These shareholders play a significant role in shaping the company's strategic decisions and overall direction.

    At present, the largest shareholder of Eramet is the French conglomerate, Bpifrance. Holding approximately 24% of the company's shares, Bpifrance is a government-owned investment bank that supports the development of French businesses. Its significant stake in Eramet demonstrates the French government's commitment to fostering the growth and success of the company.

    Another prominent shareholder of Eramet is the Duval family, which holds around 17% of the company's shares. The Duvals have a long-standing history with Eramet, and their involvement dates back to the company's inception in the 19th century. Through their holding company, Société pour le Financement de l'Industrie (SOFIN), the Duval family actively participates in the management and governance of Eramet.

    Furthermore, the Norwegian state-owned investment fund, Norges Bank, also holds a notable stake in Eramet. With approximately 8% ownership, Norges Bank is a significant long-term investor in various companies worldwide. The fund's interest in Eramet reflects its confidence in the company's potential and its commitment to sustainable investments.

    Other Shareholders

    Aside from the major shareholders, Eramet has a diverse range of other shareholders. These include institutional investors, such as pension funds and asset management companies, as well as individual investors who own shares through brokerage accounts.

    Moreover, Eramet has a significant presence on the stock market, with its shares being publicly traded. This means that any individual or institutional investor can purchase Eramet shares and become a part-owner of the company.


    Eramet's ownership is characterized by a combination of major shareholders, including Bpifrance, the Duval family, and Norges Bank, as well as a diverse range of other shareholders. The involvement of these stakeholders reflects the confidence and interest in the company's operations and potential. As Eramet continues to grow and expand, its ownership structure will likely evolve, with new shareholders possibly joining and existing shareholders adjusting their positions.

    What is the mission statement of Eramet?

    The Mission Statement of Eramet

    Eramet is a global mining and metallurgy company that specializes in the extraction and processing of mineral resources. The company's mission statement reflects its commitment to sustainable development, responsible mining practices, and delivering value to its stakeholders.

    "The mission of Eramet is to responsibly extract, process, and deliver high-quality mineral resources, while contributing to the well-being of our employees, communities, and the environment."

    This mission statement highlights several key aspects of Eramet's operations and values.

    Responsible Extraction and Processing

    Eramet recognizes the importance of responsible mining practices and aims to extract mineral resources in a sustainable and environmentally-friendly manner. The company integrates various measures to minimize its impact on ecosystems and local communities during the extraction and processing stages. Eramet strives to use advanced technologies and innovative processes that reduce energy consumption, waste generation, and emissions.

    High-Quality Mineral Resources

    Eramet is committed to delivering high-quality mineral resources that meet the needs of its customers. The company invests in research and development to continuously improve its products, processes, and technologies. By maintaining a focus on quality, Eramet ensures that its minerals are reliable, durable, and meet the highest industry standards.

    Employee Well-being

    Eramet acknowledges the importance of its employees and their well-being. The company strives to create a safe and inclusive work environment where employees are valued, empowered, and provided with opportunities for professional growth. Eramet encourages a culture of continuous learning, innovation, and collaboration, fostering a sense of belonging and pride among its workforce.

    Contribution to Communities

    Eramet recognizes its role as a responsible corporate citizen and strives to make a positive impact on the communities in which it operates. The company actively engages with local communities, seeking to understand their needs, concerns, and aspirations. Eramet supports various social initiatives, focusing on education, health, and sustainable development, to contribute to the well-being and development of these communities.

    Environmental Stewardship

    Eramet is committed to protecting the environment and minimizing its ecological footprint. The company aims to operate in an environmentally responsible manner, adhering to strict environmental regulations and standards. Eramet invests in sustainable technologies and practices, such as water recycling, energy efficiency, and reclamation of mined areas, to minimize the impact of its operations on ecosystems and natural resources.

    In conclusion, Eramet's mission statement reflects its dedication to responsible mining practices, delivering high-quality minerals, ensuring employee well-being, contributing to communities, and being a responsible steward of the environment. These values guide the company's operations and strategic decisions as it continues to play a crucial role in the global mining and metallurgy industry.

    How does Eramet make money?

    Mining and production of mineral resources

    Eramet primarily generates revenue through the mining and production of mineral resources. The company has a diverse portfolio of assets that include mining operations for various minerals such as nickel, manganese, and lithium.

    Nickel, an essential component in the production of stainless steel, is a significant source of revenue for Eramet. The company operates several mines globally, predominantly in New Caledonia and Indonesia, which are known for their rich nickel deposits. These mines extract and process nickel ore, which is then sold to stainless steel manufacturers worldwide.

    Manganese, another important mineral for steel production, also contributes significantly to Eramet's revenue stream. The company operates manganese mines in Gabon and Norway, extracting high-quality ore that is utilized in the production of steel alloys. Eramet's expertise in manganese mining positions them as a key player in the global market.

    Furthermore, Eramet has ventured into the lithium market, capitalizing on the growing demand for this mineral in the electric vehicle industry. The company operates a lithium mine in Argentina, where lithium-rich brine is extracted and processed. This lithium is then sold to battery manufacturers, enabling Eramet to tap into the expanding market for renewable energy storage solutions.

    Transformation and refining activities

    In addition to mining, Eramet engages in transformation and refining activities, which further contribute to its revenue generation. The company operates smelters and refineries that process the extracted minerals into value-added products.

    For instance, Eramet's nickel division carries out refining operations to produce high-purity nickel suitable for various industries. The refined nickel is used in applications such as aerospace, electronics, and batteries. By refining the nickel, Eramet enhances its market value and meets the specific requirements of different customers.

    Similarly, Eramet's manganese division undertakes transformation activities, converting the extracted manganese ore into ferromanganese alloys. These alloys are essential in steelmaking, imparting desirable properties such as increased strength and corrosion resistance. By transforming the raw material into a refined product, Eramet increases its market potential and caters to the diverse needs of steel manufacturers.

    Sales and distribution network

    Eramet's ability to generate revenue is further supported by its robust sales and distribution network. The company has established a global presence, enabling it to market and sell its mineral resources and refined products to customers worldwide.

    Through partnerships with distributors, Eramet ensures a wide reach in the market, facilitating the sale of its products to various industries. The company leverages its strong reputation and longstanding relationships with customers to secure long-term contracts and maintain a stable revenue stream.

    In summary, Eramet makes money through mining and production of mineral resources, including nickel, manganese, and lithium. The company's activities encompass extraction, processing, refining, and transformation of these minerals, allowing them to cater to diverse industries such as steelmaking, aerospace, electronics, and renewable energy. With a well-established sales and distribution network, Eramet effectively markets and sells its products globally, ensuring a steady flow of revenue.

    Eramet Business Model Canvas Explained

    Introduction to the Business Model Canvas

    The Business Model Canvas is a strategic management tool that helps businesses visualize and analyze their business model. It provides a structured framework to identify, understand, and communicate various aspects of a company's operations, value proposition, customer segments, revenue streams, and more. By utilizing the Business Model Canvas, businesses can gain a comprehensive overview of their entire business model in a concise and easily understandable way.

    Understanding Eramet's Business Model Canvas

    Eramet, a global mining and metallurgy company, utilizes the Business Model Canvas to outline and analyze its unique business model. Let's delve into each component of Eramet's Business Model Canvas to gain a deeper understanding of how the company operates.

    Key Partnerships

    Eramet's success heavily relies on its strategic partnerships with various stakeholders. These partners include suppliers of raw materials, equipment manufacturers, research institutions, and distribution networks. By collaborating with these entities, Eramet ensures a steady supply of raw materials, access to cutting-edge technologies, and efficient distribution channels.

    Key Activities

    Eramet engages in a range of key activities to extract and process mineral resources, produce high-quality alloys, and develop innovative solutions for its customers. These activities encompass exploration, mining, metallurgy, research and development, quality control, sales, and marketing. Eramet's expertise and continuous focus on these activities enable the company to deliver value throughout the entire value chain.

    Key Resources

    To carry out its key activities, Eramet relies on a variety of key resources. These resources include mining concessions, mineral reserves, advanced machinery and equipment, skilled employees, research facilities, intellectual property rights, and a strong financial base. These resources collectively contribute to Eramet's ability to operate efficiently, innovate, and maintain a competitive advantage in the industry.

    Value Proposition

    Eramet's value proposition revolves around providing its customers with high-quality mineral and metallurgical products tailored to their specific needs. The company's extensive knowledge of the market, technical expertise, and commitment to sustainability enable it to offer value-added solutions. Eramet aims to meet customer requirements while minimizing the environmental impact of its operations.

    Customer Segments

    Eramet serves a diverse range of customer segments, including automotive manufacturers, aerospace companies, energy producers, stainless steel producers, and chemical industries. By understanding the unique needs and challenges of each segment, Eramet can develop customized solutions that address their specific requirements.


    Eramet utilizes various channels to reach and engage with its customers. These channels include direct sales teams, distributors, e-commerce platforms, and partnerships with industry associations. Through these channels, Eramet ensures that its products reach the right customers at the right time, thereby maximizing market penetration and customer satisfaction.

    Cost Structure

    Eramet's cost structure is influenced by factors such as exploration and extraction expenses, research and development investments, labor costs, energy costs, environmental compliance costs, and maintenance expenses. By effectively managing its costs, Eramet strives to maintain profitability while delivering value to its customers and stakeholders.

    Revenue Streams

    Eramet generates revenue from the sale of its mineral and metallurgical products. This includes revenue from the sale of manganese, nickel, alloy products, and other value-added solutions. The company's revenue streams are diversified across different customer segments and geographical regions, which helps mitigate risks associated with fluctuations in specific markets.


    By utilizing the Business Model Canvas, Eramet effectively visualizes and analyzes its business model. This framework allows the company to identify areas of strength, potential areas for improvement, and opportunities for growth. Understanding Eramet's Business Model Canvas provides valuable insights into the company's operations, value proposition, customer segments, and revenue streams, highlighting its commitment to delivering high-quality products and sustainable solutions to its customers.

    Which companies are the competitors of Eramet?

    Competitors of Eramet in the Mining Sector

    In the highly competitive mining sector, Eramet faces several formidable competitors. These companies are also engaged in the extraction and processing of various minerals and metals, making them direct rivals to Eramet's operations. Here are some of the key competitors in the mining industry:

    1. BHP (BHP Group Limited): BHP is one of the largest global mining companies, operating across multiple commodities such as iron ore, copper, coal, and petroleum. With a significant presence in Australia, the Americas, and other regions, BHP competes directly with Eramet in various mineral markets.

    2. Rio Tinto: Rio Tinto, another major player in the mining industry, is known for its diverse portfolio of commodities, including aluminum, copper, iron ore, diamonds, and industrial minerals. With extensive operations across continents, Rio Tinto competes head-to-head with Eramet in several key markets.

    3. Anglo American: Anglo American is a globally diversified mining company with operations spanning multiple commodities, including iron ore, platinum group metals, copper, diamonds, and coal. With a strong presence in Africa, South America, and Australia, Anglo American poses a significant challenge to Eramet's market position.

    4. Vale: Vale, a Brazilian multinational mining corporation, is the world's largest producer of iron ore and nickel. With its extensive portfolio of minerals and metals, Vale competes directly with Eramet in the iron ore market, where both companies strive to meet the growing global demand.

    5. Glencore: Glencore is a renowned global commodity trading and mining company with operations in various commodities, including copper, zinc, nickel, and coal. With its vast network and diversified operations, Glencore competes with Eramet in multiple markets, particularly in the base metals sector.

    These are just a few examples of the notable competitors in the mining industry that directly compete with Eramet. The intense competition in this sector necessitates continuous innovation, operational efficiency, and strategic market positioning for Eramet to maintain its competitive edge.

    Eramet SWOT Analysis


    • Strong global presence: Eramet has a strong global presence with operations in over 20 countries, allowing the company to access diverse markets and benefit from economies of scale.

    • Diversified portfolio: Eramet has a diversified portfolio of mining and metallurgy activities, including the production of nickel, manganese, and alloys. This diversification helps the company mitigate risks associated with fluctuations in commodity prices.

    • Technological expertise: Eramet has a strong focus on research and development, investing in innovative technologies to enhance productivity and efficiency in its operations. This technological expertise gives the company a competitive edge in the industry.


    • Dependence on volatile commodity prices: Eramet's financial performance is highly dependent on the prices of commodities such as nickel and manganese. Fluctuations in these prices can significantly impact the company's profitability and financial stability.

    • Environmental impact: The mining and metallurgy industry has a significant environmental impact, and Eramet is not exempt from this. The company faces challenges in managing and mitigating the environmental risks associated with its operations.

    • High capital expenditure: Eramet requires substantial capital expenditure to maintain and expand its operations. This high capital expenditure can put pressure on the company's financial resources and liquidity.


    • Growing demand for electric vehicles: The increasing demand for electric vehicles presents a significant opportunity for Eramet. Nickel, one of Eramet's primary products, is a key component in lithium-ion batteries used in electric vehicles. As the adoption of electric vehicles continues to rise, the demand for nickel is expected to increase as well.

    • Expansion into emerging markets: Eramet has the opportunity to expand its operations into emerging markets where demand for its products is growing. These markets, such as Asia and Africa, offer potential for increased sales and revenue.

    • Sustainable mining practices: The growing emphasis on sustainability and responsible mining practices presents an opportunity for Eramet to differentiate itself in the industry. By implementing sustainable mining practices and reducing its environmental footprint, the company can attract environmentally conscious customers and investors.


    • Intense competition: Eramet operates in a highly competitive industry, facing competition from both established players and new entrants. This competition can put pressure on the company's market share and pricing power.

    • Geopolitical risks: Eramet's operations are exposed to geopolitical risks, such as changes in government policies, regulatory frameworks, and trade restrictions. These risks can disrupt the company's supply chain and impact its operations.

    • Economic downturns: Economic downturns, such as recessions or financial crises, can negatively impact the demand for Eramet's products. Reduced demand can lead to lower prices and lower profitability for the company.

    In conclusion, Eramet has several strengths, including its strong global presence, diversified portfolio, and technological expertise. However, the company also faces weaknesses, such as its dependence on volatile commodity prices and environmental impact. Despite these weaknesses, Eramet has opportunities to capitalize on the growing demand for electric vehicles, expand into emerging markets, and embrace sustainable mining practices. Nevertheless, the company must also navigate threats such as intense competition, geopolitical risks, and economic downturns.

    Key Takeaways

    • Eramet is a publicly traded company, therefore it is owned by its shareholders who hold shares in the company.
    • The mission statement of Eramet is to be a global leader in mining and metallurgy, providing sustainable solutions to the world's growing needs for raw materials.
    • Eramet generates revenue by mining and producing various minerals and metals, such as nickel, manganese, and alloys, which are sold to customers worldwide.
    • The Eramet Business Model Canvas explains how the company creates value by efficiently extracting and processing minerals, ensuring quality control, and delivering products to customers.
    • Eramet faces competition from other mining and metallurgy companies such as Vale, BHP Group, and Rio Tinto. Conducting a SWOT analysis helps identify Eramet's strengths, weaknesses, opportunities, and threats in the market.


    In conclusion, Eramet is a multinational mining and metallurgy company that is owned by various shareholders, including institutional investors and individuals. The mission statement of Eramet is to responsibly produce and supply high-quality metals and minerals to meet the needs of its customers while contributing to sustainable development.

    Eramet generates revenue through its diverse business segments, including mining, processing, and marketing of a wide range of metals and minerals. The company's business model canvas highlights the key activities, resources, and partnerships that enable Eramet to deliver value to its customers and stakeholders.

    While Eramet operates in a competitive industry, it has several strong competitors, including major mining and metallurgy companies such as Rio Tinto, BHP, and Glencore. These companies also strive to meet the growing demand for metals and minerals globally.

    Conducting a SWOT analysis of Eramet reveals its strengths, weaknesses, opportunities, and threats. The company's strengths lie in its extensive expertise, diversified portfolio, and commitment to sustainability. However, it also faces challenges such as fluctuating commodity prices and geopolitical risks. Eramet can capitalize on opportunities in emerging markets and increased demand for battery metals, while mitigating threats through strategic alliances and proactive risk management.

    Overall, Eramet is a significant player in the mining and metallurgy industry, driven by its mission to provide high-quality products and contribute to sustainable development. With its resilient business model and focus on innovation, Eramet is well-positioned to navigate the challenges and capitalize on the opportunities in the ever-evolving global market.


    What is SWOT metrics?

    SWOT metrics refer to the evaluation and measurement of the strengths, weaknesses, opportunities, and threats of a business or organization. SWOT analysis is a strategic planning tool that helps in identifying and analyzing these four aspects to make informed decisions and develop effective strategies.

    SWOT metrics involve quantifying and measuring the various factors associated with each element of the SWOT analysis. This can include financial data, market share, customer satisfaction ratings, employee performance, industry trends, and other relevant metrics.

    By using SWOT metrics, businesses can gain insights into their internal capabilities (strengths and weaknesses) and external factors (opportunities and threats) that impact their performance. This analysis helps in identifying areas of improvement, leveraging strengths, addressing weaknesses, capitalizing on opportunities, and mitigating threats.

    What is a criticism of SWOT analysis?

    One criticism of SWOT analysis is that it oversimplifies complex situations. It tends to categorize factors into four broad categories (strengths, weaknesses, opportunities, and threats), which may not adequately capture the nuances and intricacies of a particular situation. This oversimplification can lead to a superficial analysis and may not provide a comprehensive understanding of the organization or the external environment it operates in.

    Additionally, SWOT analysis can be subjective and biased. The identification and classification of factors are often influenced by the perspectives and opinions of individuals conducting the analysis. This subjectivity can introduce personal biases, leading to inaccurate assessments and potentially misleading recommendations.

    Furthermore, a SWOT analysis does not prioritize or weigh the importance of each factor. It treats all factors equally, which may not reflect their actual impact or significance. This lack of prioritization can make it difficult for decision-makers to determine the most critical issues that need to be addressed.

    Lastly, SWOT analysis is static and does not account for the dynamic nature of business environments. Factors can change rapidly, and what may be considered a strength or opportunity today may become a weakness or threat tomorrow. SWOT analysis does not provide a framework for ongoing monitoring and reassessment, limiting its effectiveness in guiding long-term strategic planning.

    What is SWOT analysis by Albert Humphrey?

    SWOT analysis is a strategic planning tool developed by Albert Humphrey in the 1960s. It is used to assess the internal and external factors that can impact the success of a project, business, or organization.

    SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. It involves identifying and analyzing these four elements to understand the current situation and make informed decisions for the future.

    Strengths and weaknesses are internal factors that are within the control of the project, business, or organization. Strengths are the positive attributes, resources, and capabilities that give a competitive advantage, while weaknesses are the areas that need improvement or can hinder success.

    Opportunities and threats are external factors that are beyond the control of the project, business, or organization. Opportunities are favorable external factors that can be leveraged to achieve objectives, while threats are potential challenges or obstacles that can negatively impact the success.

    By conducting a SWOT analysis, organizations can identify their strengths to build upon, weaknesses to mitigate, opportunities to exploit, and threats to address. This analysis helps in developing strategies, setting goals, and making informed decisions to improve performance and achieve objectives.

    What can bias a SWOT analysis?

    There are several factors that can bias a SWOT analysis, including:

    1. Personal biases: Individuals conducting the analysis may have inherent biases based on their personal beliefs, experiences, or preferences. These biases can influence how they interpret and analyze the strengths, weaknesses, opportunities, and threats.

    2. Lack of objectivity: If the analysis is conducted without a systematic and objective approach, subjective opinions and assumptions can bias the results. It is important to gather factual information and use a structured methodology to minimize bias.

    3. Limited information: Insufficient or incomplete data can lead to biased conclusions. If the analysis is based on limited information or outdated data, it may not accurately reflect the current situation.

    4. Overemphasis on certain factors: Biases can arise when certain aspects of the analysis are given more weight than others. For example, if strengths and opportunities are emphasized while weaknesses and threats are downplayed, the analysis may be biased towards a positive outlook.

    5. Groupthink: In a group setting, the pressure to conform and maintain harmony can lead to biased results. Group members may avoid raising critical concerns or deviating from the consensus, which can compromise the objectivity of the analysis.

    6. Confirmation bias: Individuals may be inclined to interpret information in a way that confirms their pre-existing beliefs or assumptions. This can lead to a biased analysis that disregards conflicting evidence or alternative viewpoints.

    To minimize bias in a SWOT analysis, it is important to gather diverse perspectives, use reliable data sources, apply a structured approach, and encourage open and critical thinking.

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