Presentations made painless

Company > Chewy: Business Model, SWOT Analysis, and Competitors 2023

Chewy: Business Model, SWOT Analysis, and Competitors 2023

Published: Mar 03, 2023

Inside This Article


    In this blog article, we will delve into the business model, SWOT analysis, and competitors of Chewy, a leading online pet retailer. Chewy's business model centers around providing convenience and exceptional customer service to pet owners across the United States. By offering a wide range of pet products and quick, reliable delivery, Chewy has established a loyal customer base. Through a SWOT analysis, we will examine the company's strengths, weaknesses, opportunities, and threats. Additionally, we will explore the competitive landscape, analyzing the key competitors that Chewy faces in the pet retail industry as we look ahead to 2023.

    What You Will Learn:

    • Who owns Chewy and how the ownership structure of the company can impact its operations and strategies.
    • The mission statement of Chewy and how it guides the company's overall direction and goals.
    • How Chewy makes money through its business model and the various revenue streams it utilizes.
    • An explanation of the Chewy Business Model Canvas, providing insights into the key elements that drive Chewy's success.
    • An understanding of Chewy's competitors in the market and how they compare in terms of product offerings, customer base, and market share.
    • A comprehensive SWOT analysis of Chewy, highlighting its strengths, weaknesses, opportunities, and threats in the competitive pet industry.

    Who owns Chewy?

    Chewy's Ownership Structure

    Chewy, the popular online retailer of pet food and supplies, has an interesting ownership structure. Since its inception in 2011, the company has gone through various ownership changes that have helped shape its growth and success.

    Initially, Chewy was founded by Ryan Cohen and Michael Day, who aimed to disrupt the traditional pet retail industry by offering a convenient and personalized online shopping experience for pet owners. The duo successfully grew the business and attracted a loyal customer base, leading to rapid expansion.

    In 2017, Chewy caught the attention of global e-commerce giant, Amazon. Amazon recognized the potential of Chewy's business model and the opportunity to strengthen its presence in the pet retail market. As a result, Amazon acquired Chewy for a staggering $3.35 billion, marking one of the largest acquisitions in the pet industry.

    However, the partnership between Chewy and Amazon was short-lived. In 2018, Chewy's founders decided to part ways with Amazon and regain control of their company. They successfully completed a buyout, repurchasing Chewy for an undisclosed amount. This move allowed Chewy to operate independently once again, with Cohen and Day leading the company's growth and strategy.

    In 2019, Chewy made its debut on the New York Stock Exchange (NYSE) under the ticker symbol "CHWY." The initial public offering (IPO) raised approximately $1 billion in capital, further solidifying Chewy's position as a key player in the pet retail industry. The IPO also allowed investors to become partial owners of the company, contributing to the diversification of Chewy's ownership structure.

    As of now, Chewy is primarily owned by institutional investors and individual shareholders who hold publicly traded shares of the company. Ryan Cohen and Michael Day, although no longer the sole owners, still retain significant ownership stakes and continue to play key roles in the company's operations.

    In conclusion, Chewy has experienced a dynamic ownership journey over the years. From its humble beginnings as a startup founded by Cohen and Day, to being acquired by Amazon, and finally becoming an independent publicly-traded company, Chewy's ownership structure has evolved to reflect its growth and success in the pet retail market.

    What is the mission statement of Chewy?

    Chewy's Mission Statement: Delivering Pet Happiness

    Chewy, an online retailer of pet food and supplies, has a clear and compelling mission statement that encompasses its core purpose and values. The company's mission statement is centered around "Delivering Pet Happiness" to all pet owners and their furry companions.

    Chewy aims to provide exceptional customer service and a seamless online shopping experience, ensuring pet owners find all they need to keep their pets healthy, happy, and well-cared for. By offering an extensive selection of products, including pet food, treats, toys, grooming supplies, and more, Chewy strives to become the one-stop shop for all pet-related needs.

    The company understands the deep bond between pets and their owners, and their mission statement reflects this understanding. Chewy believes that pets are not just animals; they are integral members of families, deserving of the utmost care and love. Therefore, Chewy goes beyond being just an e-commerce platform by fostering a sense of community and support for pet owners.

    Chewy's mission is also driven by a commitment to convenience and affordability. With fast and reliable shipping, competitive pricing, and a user-friendly website, Chewy aims to make pet ownership more accessible and enjoyable for all. Additionally, the company prioritizes offering personalized recommendations and tailored customer experiences to ensure that each pet owner finds the products that perfectly meet their pet's unique needs.

    In summary, Chewy's mission statement, "Delivering Pet Happiness," encapsulates the company's dedication to providing an exceptional online shopping experience, offering a wide range of products, fostering a sense of community, and ensuring pets and their owners receive the care and happiness they deserve.

    How does Chewy make money?

    Selling pet products

    The primary way Chewy makes money is through selling a wide range of pet products. They offer an extensive selection of pet food, treats, toys, grooming supplies, and accessories for various animals including dogs, cats, birds, fish, reptiles, and small pets. Chewy partners with numerous brands and suppliers to ensure customers have access to a diverse range of products to meet their pets' needs. By offering a convenient online platform for pet owners to purchase these items, Chewy earns revenue through the sale of these products.

    Autoship subscription service

    Another significant source of revenue for Chewy is its Autoship subscription service. This service allows customers to schedule recurring deliveries of their pet's essential products, such as food and medications. By subscribing to Autoship, customers not only receive the convenience of having their pet supplies regularly delivered to their doorstep, but they also enjoy discounts and savings on their purchases. The Autoship program encourages customer loyalty, as pet owners can ensure they never run out of necessary supplies while enjoying cost savings. This subscription-based revenue model contributes significantly to Chewy's overall profitability.

    Pharmacy services

    Chewy also generates revenue through its pharmacy services. They offer a wide range of prescription medications, over-the-counter medications, and other veterinary products to cater to the healthcare needs of pets. Chewy's licensed pharmacists are available to answer any questions customers may have about their pet's medications, ensuring they receive appropriate guidance. By providing convenient access to veterinary medications, Chewy not only helps pet owners care for their furry friends but also earns revenue through the sale of these products.

    Veterinary telehealth services

    In recent years, Chewy has expanded its offerings to include veterinary telehealth services. Through their partnership with telehealth provider, "Connect with a Vet," Chewy connects customers with licensed veterinarians for online consultations. Pet owners can seek advice on various pet health concerns, get recommendations for appropriate treatments or medications, and receive guidance on general pet care. Chewy charges a fee for these virtual consultations, thereby generating additional revenue while providing a convenient and accessible healthcare option for pet owners.

    Advertising and partnerships

    Furthermore, Chewy generates revenue through advertising and partnerships. They collaborate with various brands, allowing them to showcase their products on the Chewy platform. This strategic partnership enables Chewy to provide customers with an extensive selection of products while earning advertising fees. Additionally, Chewy may offer promotional campaigns or sponsored content on their website, further contributing to their revenue stream.

    In conclusion, Chewy primarily makes money through the sale of pet products, with their online platform serving as a convenient marketplace for pet owners. The Autoship subscription service, pharmacy services, veterinary telehealth, and advertising partnerships also play significant roles in generating revenue for Chewy. By diversifying their offerings and providing exceptional customer service, Chewy continues to grow its business and maintain its position as a leading player in the pet industry.

    Chewy Business Model Canvas Explained

    What is the Business Model Canvas?

    The Business Model Canvas is a strategic management tool that helps entrepreneurs and businesses to understand and visualize their business model. It provides a holistic view of a company's key activities, resources, partners, value propositions, customer segments, revenue streams, and cost structure. By using this canvas, businesses can identify potential areas for improvement, optimize their operations, and enhance their overall competitiveness in the market.

    Chewy's Business Model Canvas

    Chewy, an online retailer specializing in pet products, has a well-defined and successful business model. Let's explore Chewy's Business Model Canvas and understand how it has contributed to the company's growth and sustainability.

    Key Activities

    Chewy's key activities revolve around providing a seamless and convenient online shopping experience for pet owners. They focus on sourcing and stocking a wide range of pet products, including food, toys, medications, and accessories, from various brands. Additionally, Chewy offers exceptional customer service through live chat, phone support, and personalized pet profiles to ensure pet owners have a positive shopping experience.

    Key Resources

    Chewy's key resources include their robust and user-friendly e-commerce platform, a vast network of suppliers and partners, efficient inventory management systems, and a dedicated customer support team. These resources enable Chewy to operate smoothly, manage their inventory effectively, and provide timely assistance to their customers.

    Key Partnerships

    Chewy has established strategic partnerships with numerous pet food and product manufacturers, ensuring a diverse and high-quality product offering. Additionally, they collaborate with various logistics and shipping companies to ensure fast and reliable deliveries to their customers. These partnerships contribute to Chewy's ability to provide a wide range of products and excellent customer service.

    Value Propositions

    Chewy's value proposition lies in their commitment to customer satisfaction. They offer competitive pricing, a vast product selection, and convenient subscription services for recurring pet supply orders. Chewy also provides personalized recommendations based on customers' pet profiles, ensuring that pet owners find exactly what they need. Their focus on delivering exceptional customer service and creating a positive shopping experience sets them apart from their competitors.

    Customer Segments

    Chewy primarily targets pet owners who prefer the convenience of online shopping for their pet supplies. They cater to a wide range of customers, including dog and cat owners, small pet owners (such as hamsters or guinea pigs), bird owners, fish enthusiasts, and more. By understanding the diverse needs of different pet owners, Chewy can tailor their product offerings and services to meet specific customer requirements.

    Revenue Streams

    Chewy's revenue primarily comes from the sales of pet products and related services. They generate income through individual purchases, recurring subscription orders, and partnerships with pet food and product manufacturers. Chewy's revenue streams are diversified, ensuring a steady flow of income and financial stability.

    Cost Structure

    Chewy's cost structure includes expenses related to inventory procurement, warehousing, logistics, marketing, customer support, and technology infrastructure. By optimizing their operations and leveraging their scale, Chewy can minimize costs and maintain competitive pricing while delivering value to their customers.

    In conclusion, Chewy's Business Model Canvas demonstrates the company's focus on customer satisfaction, convenience, and a wide range of high-quality pet products. By strategically aligning their key activities, resources, partnerships, value propositions, customer segments, revenue streams, and cost structure, Chewy has built a successful and sustainable business model in the online pet retail industry.

    Which companies are the competitors of Chewy?


    PetSmart is one of the main competitors of Chewy. As a leading pet retailer, PetSmart offers a wide range of products and services for pets and pet owners. With a significant brick-and-mortar presence, PetSmart provides customers with the option to shop in-store or online. While Chewy primarily operates as an e-commerce platform, PetSmart has adapted to the digital age by expanding its online presence. Additionally, PetSmart offers grooming services, training classes, and veterinary care in select locations, providing customers with a comprehensive pet care experience.


    When it comes to e-commerce giants, Amazon is a direct competitor of Chewy. With its vast product selection and efficient delivery network, Amazon has made significant strides in the pet supplies market. Pet owners can easily find a wide variety of pet products on Amazon, including food, toys, accessories, and more. Moreover, Amazon's Prime membership provides subscribers with free two-day shipping, posing a challenge to Chewy's fast delivery advantage. As Amazon continues to expand its presence in the pet supplies industry, it becomes a formidable competitor for Chewy.


    Walmart, a retail giant, has also entered the pet supplies market, making it another competitor of Chewy. With its extensive physical store network and growing online platform, Walmart offers pet owners a convenient shopping experience. Walmart's competitive pricing strategy may attract cost-conscious shoppers, potentially diverting customers from Chewy. Additionally, Walmart's ability to leverage its existing infrastructure and supply chain may allow them to expand their pet supplies business rapidly. As Walmart continues to invest in this sector, Chewy faces increasing competition in both online and offline markets.


    Petco, a well-established pet specialty retailer, is another significant competitor for Chewy. With over 1,500 physical stores across the United States, Petco has a strong presence in the pet supplies industry. Petco offers a wide variety of products, including pet food, toys, grooming supplies, and veterinary services. While Petco has also expanded its online presence, it differentiates itself by providing in-store experiences like adoption centers, grooming salons, and training classes. This multi-channel approach gives Petco a competitive edge by appealing to customers seeking both online convenience and in-person services, posing a challenge for Chewy's online-only model.


    Target has also entered the pet supplies market, making it a noteworthy competitor for Chewy. Known for its diverse product selection and competitive pricing, Target offers pet owners a range of options for their furry friends. With both physical stores and an online platform, Target provides customers with the flexibility to shop in their preferred manner. Moreover, Target's wide array of in-house brands and collaborations with popular pet product manufacturers may attract price-conscious shoppers looking for quality at a lower cost. As Target continues to enhance its pet supplies offerings, it poses a threat to Chewy's market share in the industry.

    Chewy SWOT Analysis


    • Wide product selection: One of Chewy's biggest strengths is its vast product selection. With thousands of items available, customers have access to a wide variety of pet food, toys, accessories, and more. This gives Chewy a competitive edge over other pet retailers who may have a more limited inventory.

    • Convenient auto-ship feature: Chewy's auto-ship feature allows customers to schedule regular deliveries of pet supplies, ensuring they never run out of essential items. This convenience not only saves customers time and effort but also creates a loyal customer base for Chewy.

    • Excellent customer service: Chewy is known for its exceptional customer service. The company has a team of dedicated representatives available 24/7 to assist customers with any issues or concerns. This commitment to customer satisfaction has earned Chewy a strong reputation and a loyal customer base.


    • Limited physical presence: While Chewy has an extensive online presence, it lacks a significant physical presence. This can be seen as a weakness as some customers still prefer to shop in-store or may have concerns about relying solely on online shopping for their pet needs.

    • Reliance on third-party shipping: Chewy relies on third-party shipping companies to deliver its products. This can sometimes result in delays or issues with delivery, which can be frustrating for customers. Chewy needs to continuously monitor and improve its logistics to ensure a smooth and reliable shipping experience.

    • High competition: The pet industry is highly competitive, with numerous online and brick-and-mortar retailers vying for customers' attention. Chewy must consistently innovate and differentiate itself to stay ahead of the competition, which can be challenging in such a crowded market.


    • Expansion into international markets: Chewy currently operates primarily in the United States, presenting a significant opportunity for international expansion. By entering new markets, Chewy can tap into a broader customer base and increase its global presence.

    • Growth in pet ownership: The number of pet owners is steadily increasing, presenting a positive growth opportunity for Chewy. As the pet population grows, so does the potential customer base for Chewy's products and services.

    • Expansion into new product categories: Chewy has the opportunity to expand its product offerings beyond pet food and supplies. By entering new categories such as pet healthcare or grooming services, Chewy can further enhance its value proposition and attract a wider range of customers.


    • Competition from established retailers: Chewy faces competition from well-established retailers, both online and offline, who already have a loyal customer base. These competitors often have greater financial resources and brand recognition, making it challenging for Chewy to capture a significant market share.

    • Economic downturn: During an economic downturn, consumers may cut back on discretionary spending, including pet-related purchases. This poses a threat to Chewy's revenue and growth potential.

    • Changing consumer preferences: Consumer preferences and trends can change rapidly, impacting Chewy's product offerings and customer demand. Chewy must stay attuned to these changes and adapt its business strategy accordingly to stay relevant in the market.

    Key Takeaways

    • Chewy is currently owned by PetSmart, a leading pet specialty retailer.
    • The mission statement of Chewy revolves around providing pet owners with convenient access to a wide range of high-quality pet products and exceptional customer service.
    • Chewy primarily generates revenue through the sale of pet food, treats, supplies, and medications through its online platform.
    • The Chewy Business Model Canvas highlights key elements such as customer segments, value proposition, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure.
    • Competitors of Chewy include Amazon, Petco, PetSmart, and other online and brick-and-mortar retailers specializing in pet products.
    • Chewy's SWOT analysis highlights its strengths like a loyal customer base and extensive product range, weaknesses such as high customer acquisition costs, opportunities like expanding into new markets, and threats such as fierce competition and potential disruptions in the supply chain.


    In conclusion, Chewy, an online pet retailer, has quickly become a household name in the pet industry. Founded by Ryan Cohen and Michael Day in 2011, the company was acquired by retail giant PetSmart in 2017. Chewy's mission statement is clear - to be the most trusted and convenient online destination for pet parents.

    Chewy generates revenue through its e-commerce platform, offering a wide range of pet products and supplies, including food, toys, medications, and more. The company's customer-centric approach and commitment to exceptional service have contributed to its success in building a loyal customer base.

    By examining Chewy's business model canvas, we can see the key elements that make the company thrive. From customer segments and value propositions to revenue streams and key activities, Chewy's strategy is designed to meet the specific needs of pet owners and provide a seamless shopping experience.

    While Chewy dominates the online pet retail market, it faces competition from other companies such as Amazon, Petco, and Walmart. These competitors are constantly striving to capture a share of the growing market, putting pressure on Chewy to innovate and maintain its competitive advantage.

    Lastly, conducting a SWOT analysis of Chewy reveals its strengths, weaknesses, opportunities, and threats. The company's strengths lie in its customer-centric approach, efficient supply chain, and strong brand reputation. However, weaknesses such as reliance on third-party carriers and potential customer service challenges could pose risks. Opportunities like expanding product offerings and entering new markets present avenues for growth, but threats such as increasing competition and changing consumer preferences must be addressed.

    In conclusion, Chewy has established itself as a leader in the online pet retail industry. With a clear mission, a robust business model, and a focus on customer satisfaction, the company continues to thrive despite the challenges it faces. As the pet industry continues to grow, Chewy's ability to adapt and innovate will be crucial in maintaining its success in the market.


    What are Chewy company weaknesses?

    While Chewy is a leading online retailer for pet supplies and has experienced significant growth, it does have some weaknesses. Some of these weaknesses include:

    1. High competition: Chewy faces fierce competition from other e-commerce giants like Amazon, as well as brick-and-mortar pet supply stores. This can limit the company's market share and profitability.

    2. Dependence on suppliers: Chewy relies on various suppliers to provide the products it sells. Any disruptions in the supply chain, such as delays or quality issues, can impact Chewy's ability to maintain customer satisfaction and fulfill orders.

    3. Limited international presence: Chewy primarily operates within the United States, which limits its customer base and growth potential in other countries. Expanding internationally can be challenging due to regulatory requirements and cultural differences.

    4. Relatively high prices: While Chewy offers competitive prices, some customers may find the prices to be slightly higher compared to other retailers. This could affect customer loyalty and attract price-sensitive shoppers.

    5. Profitability concerns: Chewy has been experiencing losses despite its rapid growth. The company's heavy investments in marketing and customer acquisition, as well as the cost of operations and logistics, have impacted its profitability. Achieving sustained profitability in the highly competitive e-commerce industry can be a challenge.

    6. Reliance on third-party delivery services: Chewy relies on third-party delivery services to deliver its products to customers. Any issues or disruptions in the delivery process, such as delays or damaged packages, can impact customer satisfaction and loyalty.

    7. Limited product range: Although Chewy offers a wide variety of pet products, some customers may find that certain niche or specialized items are not available on the platform. This could lead customers to look for alternative suppliers for their specific needs.

    It is important to note that while these weaknesses exist, Chewy also has many strengths that have contributed to its success and position in the market.

    What sets Chewy apart from other companies?

    Chewy, an online retailer of pet supplies and pet-related products, sets itself apart from other companies in several ways:

    1. Customer-centric approach: Chewy prioritizes customer satisfaction and aims to provide the best shopping experience for pet owners. They offer 24/7 customer service, including a dedicated team of pet experts ready to assist customers with any queries or concerns.

    2. Wide selection of products: Chewy offers a vast range of pet supplies, including food, treats, toys, grooming products, and medications. They carry products for various pets, such as dogs, cats, birds, fish, reptiles, and more. This extensive product selection sets them apart as a one-stop-shop for pet owners.

    3. Autoship feature: Chewy's Autoship program allows customers to schedule automatic deliveries of their pet's favorite products. This feature ensures pet owners never run out of essential supplies and can enjoy discounts and free shipping on Autoship-eligible items.

    4. Personalized customer experience: Chewy uses advanced algorithms and customer data to personalize the shopping experience. They provide customized recommendations based on a pet's breed, size, age, and preferences, making it easier for customers to find the most suitable products.

    5. Fast and reliable shipping: Chewy offers fast shipping, with most orders delivered within 1-2 days. They have multiple fulfillment centers strategically located across the United States, ensuring quick and efficient delivery of products.

    6. Community engagement: Chewy actively engages with the pet owner community through various initiatives. They have a pet-focused social media presence, organize adoption events, support animal shelters through their Chewy Gives Back program, and frequently donate to pet-related causes.

    7. Easy returns and refunds: Chewy has a hassle-free return policy, allowing customers to return products easily if they are not satisfied. They offer refunds or replacements, even if the product has been opened or partially used, demonstrating their commitment to customer satisfaction.

    Overall, Chewy's exceptional customer service, diverse product selection, personalized approach, reliable shipping, and community engagement contribute to setting them apart from other companies in the pet supplies industry.

    Who is Chewy's target customer?

    Chewy's target customer is typically pet owners, specifically those who are looking for a convenient and reliable online retailer for pet supplies. Chewy primarily focuses on customers who own dogs, cats, birds, fish, reptiles, and small animals such as rabbits, hamsters, and guinea pigs. They cater to a wide range of pet owners, including those who have specific dietary or medical needs for their pets.

    What makes Chewy unique?

    Chewy is unique for several reasons:

    1. Focus on pet products: Chewy is a specialized online retailer that focuses exclusively on pet products, offering a wide range of items such as pet food, treats, toys, and medications. This specialization allows them to provide a dedicated and comprehensive shopping experience for pet owners.

    2. Auto-ship subscription service: Chewy offers an auto-ship subscription service, allowing customers to schedule regular deliveries of their pet's favorite products. This ensures that pet owners never run out of essentials and provides convenience and peace of mind.

    3. Exceptional customer service: Chewy is known for its exceptional customer service. They have a 24/7 customer support team that is available via phone, email, or chat to assist customers with any inquiries or issues. Their customer-centric approach and commitment to resolving problems quickly have gained them a loyal customer base.

    4. Personalized recommendations: Chewy uses sophisticated algorithms to provide personalized product recommendations based on a pet's breed, size, age, and dietary needs. This helps pet owners discover new and relevant products, ensuring that their pets receive the best care.

    5. Community engagement: Chewy actively engages with its customers through social media platforms, creating a sense of community among pet owners. They encourage customers to share pictures and stories of their pets, and often feature them on their website and social media channels, fostering a strong bond with their audience.

    6. Philanthropic initiatives: Chewy is involved in various philanthropic initiatives aimed at improving animal welfare. They partner with animal shelters and rescue organizations, providing support through donations and volunteer efforts. This commitment to giving back sets Chewy apart from other retailers.

    Overall, Chewy's focus on pet products, auto-ship subscription service, exceptional customer service, personalized recommendations, community engagement, and philanthropic initiatives make it a unique and preferred choice for many pet owners.

    Want to create a presentation now?

    • instantly

      Instantly Create A Deck

      Let PitchGrade do this for me

    • smile

      Hassle Free

      We will create your text and designs for you. Sit back and relax while we do the work.

    Explore More Content