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Company > Check Point Software: Business Model, SWOT Analysis, and Competitors 2023

Check Point Software: Business Model, SWOT Analysis, and Competitors 2023

Published: May 30, 2023

Inside This Article


    In this blog article, we will delve into an overview of Check Point Software, a leading cybersecurity company. We will explore its business model, examining how it operates and generates revenue in the rapidly evolving digital landscape. Additionally, a SWOT analysis will be conducted to assess the company's strengths, weaknesses, opportunities, and threats. Furthermore, we will identify and analyze Check Point Software's key competitors in the market, providing insights into the dynamic competitive landscape in 2023.

    What You Will Learn:

    • Who owns Check Point Software and the significance of its ownership in the cybersecurity industry.
    • The mission statement of Check Point Software and how it guides their operations and decision-making processes.
    • How Check Point Software generates revenue and sustains its business through various sources of income.
    • An in-depth explanation of the Business Model Canvas of Check Point Software, highlighting its key components and their interconnections.
    • Insight into the major competitors of Check Point Software in the cybersecurity market.
    • A comprehensive SWOT analysis of Check Point Software, examining its strengths, weaknesses, opportunities, and threats in the industry.

    Who owns Check Point Software?

    Overview of Check Point Software ownership

    Check Point Software Technologies Ltd., commonly referred to as Check Point, is a leading provider of cybersecurity solutions globally. The company was founded in 1993 by Gil Shwed, Marius Nacht, and Shlomo Kramer. Since its inception, Check Point has grown to become a prominent player in the cybersecurity industry, serving customers ranging from small businesses to large enterprises.

    Founders and major shareholders

    Gil Shwed, one of the original founders of Check Point, holds a significant stake in the company. As of the latest available information, he retains the position of Chairman of the Board and CEO. Shwed has been instrumental in shaping the company's strategic direction and driving its success over the years.

    Marius Nacht, another co-founder, is also a major shareholder in Check Point. Although Nacht stepped down from his operational role in the company in 2005, he continues to maintain a substantial ownership stake. Nacht is recognized for his contributions to the development of Check Point's early products and has been recognized as a key figure in the cybersecurity field.

    Institutional investors

    In addition to the founders, Check Point Software has a diverse range of institutional investors who hold significant stakes in the company. These include various investment management firms, mutual funds, and pension funds. Some notable institutional investors in Check Point include The Vanguard Group, BlackRock, and State Street Corporation.

    Publicly traded company

    Check Point Software Technologies Ltd. is a publicly traded company listed on the NASDAQ stock exchange under the ticker symbol "CHKP." This means that ownership of the company is distributed among individual and institutional shareholders who hold shares of the company's stock.


    While Check Point Software Technologies Ltd. was founded by Gil Shwed, Marius Nacht, and Shlomo Kramer, the ownership of the company is spread across various stakeholders. The founders, along with institutional investors, hold significant ownership stakes, contributing to the company's growth and success in the cybersecurity industry. As a publicly traded company, Check Point offers opportunities for investors to participate in its ownership and benefit from its continued development and innovation in the cybersecurity sector.

    What is the mission statement of Check Point Software?

    Mission Statement of Check Point Software

    Check Point Software Technologies is a renowned global provider of cybersecurity solutions. The company's mission statement revolves around empowering businesses to stay one step ahead of cyber threats and safeguard their digital assets. Check Point is committed to delivering innovative, cutting-edge security products and services that enable organizations to protect their networks, data, and endpoints.

    The primary mission of Check Point Software is to provide comprehensive and holistic cybersecurity solutions that address the ever-evolving landscape of cyber threats. By leveraging advanced technologies and intelligence-driven security measures, Check Point aims to protect businesses from the growing sophistication of cyberattacks.

    Key Elements of Check Point's Mission Statement

    1. Empowering Businesses: Check Point is dedicated to empowering businesses of all sizes to take control of their cybersecurity posture. The company strives to provide organizations with the tools, knowledge, and resources required to effectively protect their digital assets.

    2. Staying Ahead of Threats: Check Point recognizes the need for proactive measures to combat cyber threats. The company's mission is to constantly innovate and develop state-of-the-art security solutions that stay ahead of emerging threats, ensuring organizations are well-prepared to defend against them.

    3. Comprehensive Security Solutions: Check Point's mission revolves around providing comprehensive security solutions that cover all aspects of an organization's network and data. This includes protecting networks, cloud infrastructure, endpoints, mobile devices, and critical data from various types of threats.

    4. Innovation and Technology: Check Point Software is committed to continuous innovation and leveraging the latest technologies to deliver cutting-edge cybersecurity solutions. The company invests heavily in research and development to create advanced security technologies that address the evolving threat landscape.

    5. Customer-Centric Approach: Check Point places a strong emphasis on understanding and meeting the unique needs of its customers. The company's mission is to build long-lasting relationships with clients by delivering personalized solutions, excellent support, and ongoing education to help businesses effectively manage their cybersecurity challenges.

    By adhering to its mission statement, Check Point Software has established itself as a trusted and reliable partner for organizations seeking robust cybersecurity solutions. The company's commitment to innovation, comprehensive security, and customer empowerment has made it a leader in the cybersecurity industry.

    How does Check Point Software make money?

    Software and hardware sales

    One of the primary ways Check Point Software makes money is through the sale of its software and hardware products. The company offers a wide range of cybersecurity solutions, including firewalls, network security appliances, threat prevention software, endpoint protection, and more. These products are designed to help organizations defend against cyber threats and secure their networks.

    Check Point sells its software and hardware products to customers directly or through its network of channel partners, which include resellers, distributors, and system integrators. The company offers different licensing models, such as perpetual licenses and subscription-based licenses, providing customers with flexibility in choosing the most suitable option for their needs.

    Subscription services and recurring revenue

    In addition to software and hardware sales, Check Point generates revenue through its subscription services. These services include ongoing support, maintenance, and access to threat intelligence updates. By subscribing to these services, customers can ensure that their Check Point products are up to date with the latest security patches, threat information, and software upgrades.

    The subscription-based model allows Check Point to establish a recurring revenue stream, providing predictable and stable income over time. This approach also ensures that customers receive ongoing support and protection, as cybersecurity threats continually evolve and require regular updates to combat.

    Professional services and consultancy

    Check Point Software also offers professional services and consultancy to its customers. These services are aimed at assisting organizations in optimizing their cybersecurity infrastructure, implementing Check Point products effectively, and maximizing their security posture.

    The company's team of experts provides a range of services, including security assessments, design and architecture consulting, implementation and deployment support, and training programs. By leveraging these services, customers can benefit from Check Point's extensive knowledge and expertise in cybersecurity, enhancing their overall security capabilities.

    Professional services and consultancy add value to Check Point's offerings, providing customers with personalized assistance and guidance. These services also create an additional revenue stream for the company, further diversifying its income sources.


    Check Point Software generates revenue through software and hardware sales, offering a comprehensive portfolio of cybersecurity solutions. The company's subscription services ensure ongoing support and provide a predictable revenue stream. Additionally, Check Point's professional services and consultancy assist customers in optimizing their security infrastructure and create an additional source of income. Through these various avenues, Check Point Software continues to thrive in the cybersecurity market.

    Check Point Software Business Model Canvas Explained

    Introduction to Check Point Software

    Check Point Software Technologies is a leading provider of cybersecurity solutions for individuals and businesses. Founded in 1993 by Gil Shwed, Check Point has grown to become a global leader in the industry, serving customers in over 180 countries. With a mission to make the internet a safer place, the company offers a comprehensive suite of products and services designed to protect against cyber threats and ensure data security.

    What is the Business Model Canvas?

    The Business Model Canvas (BMC) is a strategic management tool that provides a visual representation of a company's business model. It consists of nine building blocks that capture the key elements of a business and their interrelationships. By using the BMC, businesses can assess and analyze their current business model, identify areas for improvement, and explore new opportunities.

    Key Components of Check Point's Business Model Canvas

    1. Customer Segments: Check Point's customer segments include individuals, small and medium-sized businesses, as well as large enterprises. The company caters to customers across various industries, including finance, healthcare, government, and telecommunications.

    2. Value Proposition: Check Point's value proposition lies in its ability to offer robust cybersecurity solutions that protect against a wide range of threats. Its products and services help customers secure their networks, endpoints, cloud environments, and mobile devices, ensuring the confidentiality, integrity, and availability of their data.

    3. Channels: Check Point utilizes a multi-channel distribution strategy to reach its customers. The company sells its products and services through direct sales teams, resellers, distributors, and strategic partners. Additionally, Check Point leverages digital marketing and online platforms to create awareness and generate leads.

    4. Customer Relationships: Building strong customer relationships is crucial for Check Point. The company focuses on providing excellent customer support, offering training programs, and engaging with customers through various channels such as social media, email, and forums. Check Point also encourages feedback and continuously improves its products based on customer input.

    5. Revenue Streams: Check Point generates revenue through the sale of its cybersecurity products, software licenses, and subscriptions. The company also offers maintenance and support services, which provide ongoing assistance and updates to customers. Additionally, Check Point offers professional services, including security assessments and consulting, which contribute to its revenue streams.

    6. Key Activities: Check Point's key activities revolve around research and development, where the company invests significantly in innovating and developing new cybersecurity solutions. Check Point also focuses on marketing and sales activities to promote its products and services. Additionally, the company provides customer support, ongoing maintenance, and professional services.

    7. Key Resources: Check Point's key resources include its talented workforce, which consists of cybersecurity experts, researchers, and developers. The company also relies on its strong network of partners, distributors, and resellers to expand its reach. Furthermore, Check Point's intellectual property, patents, and trademarks are valuable resources that differentiate its products from competitors.

    8. Key Partnerships: Check Point collaborates with strategic partners to enhance its offerings and expand its market reach. The company partners with technology vendors, system integrators, and managed service providers to integrate its solutions with other cybersecurity products and platforms. Check Point also forms alliances with industry associations and organizations to stay updated on the latest security trends and standards.

    9. Cost Structure: Check Point's cost structure includes expenses related to research and development, sales and marketing, customer support, infrastructure, and operations. The company invests in ongoing product development, marketing campaigns, and maintaining its global infrastructure to deliver reliable and high-quality cybersecurity solutions.


    Check Point Software's Business Model Canvas provides a comprehensive overview of the company's key elements and how they interact to create value. By understanding and analyzing each component, Check Point can continuously improve its business model, adapt to market changes, and deliver innovative cybersecurity solutions to its customers.

    Which companies are the competitors of Check Point Software?

    Competitors of Check Point Software

    Check Point Software faces competition from several other cybersecurity companies in the industry. Some of its main competitors include:

    1. Cisco Systems: Cisco is a leading provider of networking and cybersecurity solutions. With its portfolio of products and services, Cisco competes directly with Check Point Software in the cybersecurity market.

    2. Palo Alto Networks: Palo Alto Networks specializes in next-generation firewall and advanced threat protection solutions. It is known for its innovative approach to cybersecurity and is a major competitor for Check Point Software.

    3. Fortinet: Fortinet offers a wide range of cybersecurity solutions, including firewalls, network security, and threat intelligence. It competes with Check Point Software in providing comprehensive security solutions to businesses.

    4. Symantec: Symantec is a well-established cybersecurity company that offers a range of solutions, including endpoint security, cloud security, and threat intelligence. It competes with Check Point Software in various areas of cybersecurity.

    5. Trend Micro: Trend Micro is known for its expertise in cloud security, network defense, and endpoint security. It competes with Check Point Software in providing comprehensive security solutions to organizations.

    These are just a few examples of the many competitors that Check Point Software encounters in the cybersecurity market. Each of these companies has its unique strengths and focuses on different aspects of cybersecurity, offering businesses a variety of options when it comes to choosing their security solutions.

    Check Point Software SWOT Analysis


    • Established brand: Check Point Software has been in the cybersecurity industry for over 25 years and is recognized as a leader in the field. The company's long-standing reputation and strong brand equity give it a competitive advantage over newer players in the market.

    • Comprehensive product portfolio: Check Point offers a wide range of cybersecurity solutions, including network security, cloud security, endpoint security, and threat intelligence. This comprehensive product portfolio allows the company to cater to the diverse needs of its customers and stay ahead of the evolving threat landscape.

    • Strong customer base: Check Point has a large and loyal customer base, consisting of both small businesses and large enterprises across various industries. The company's ability to retain customers and secure long-term contracts is a testament to its product quality and customer satisfaction.


    • High dependence on a few key markets: Check Point generates a significant portion of its revenue from the North American and European markets. While these markets offer substantial opportunities, the company's heavy reliance on them exposes it to risks associated with regional economic downturns, regulatory changes, or geopolitical uncertainties.

    • Limited presence in emerging markets: Despite its global presence, Check Point has relatively limited market penetration in emerging economies. This lack of market share in regions with high growth potential could hinder the company's ability to capitalize on the increasing cybersecurity needs of businesses in those markets.

    • High competition: The cybersecurity industry is highly competitive, with numerous players vying for market share. Check Point faces competition from both established companies and emerging startups, which could impact its pricing power and market positioning.


    • Growing demand for cybersecurity solutions: With the increasing frequency and sophistication of cyber threats, the demand for cybersecurity solutions is on the rise. Check Point is well-positioned to capitalize on this opportunity by leveraging its strong brand, comprehensive product portfolio, and expertise in the field.

    • Expansion into cloud security: As more businesses transition to cloud-based infrastructures, the need for robust cloud security solutions is paramount. Check Point can leverage its existing customer base and expertise in network security to expand its offerings in the cloud security market.

    • Strategic partnerships and acquisitions: Check Point can explore strategic partnerships and acquisitions to enhance its product capabilities or enter new markets. Collaborating with technology leaders or acquiring innovative startups can help the company stay at the forefront of the rapidly evolving cybersecurity landscape.


    • Rapidly evolving threat landscape: Cybersecurity threats are constantly evolving, with new attack vectors and techniques emerging regularly. Staying ahead of these threats requires continuous innovation and investment in research and development. Failure to adapt to the changing threat landscape could leave Check Point vulnerable to security breaches and erode its market position.

    • Regulatory challenges: The cybersecurity industry is subject to various regulations and compliance requirements, which can vary across different regions. Ensuring compliance with these regulations and adapting to new ones can be an ongoing challenge for Check Point, especially as regulatory frameworks continue to evolve.

    • Cybersecurity skills shortage: The shortage of skilled cybersecurity professionals is a persistent challenge in the industry. As the demand for cybersecurity solutions grows, Check Point may face difficulties in recruiting and retaining talented individuals, potentially impacting its ability to deliver high-quality services and support to its customers.

    Key Takeaways

    • Check Point Software is owned by its co-founders Gil Shwed, Shlomo Kramer, and Marius Nacht, who still hold significant ownership stakes in the company.
    • The mission statement of Check Point Software is to provide the most innovative and effective security solutions to protect businesses and individuals from cyber threats.
    • Check Point Software primarily generates revenue through the sale of its software products and services, including network security, endpoint security, and cloud security solutions.
    • The Business Model Canvas of Check Point Software emphasizes the company's focus on customer needs, strong partnerships, and continuous innovation to drive growth and profitability.
    • Some of the major competitors of Check Point Software in the cybersecurity industry include Palo Alto Networks, Fortinet, Symantec, and Cisco Systems.
    • In terms of a SWOT analysis, Check Point Software's strengths lie in its robust product portfolio, strong brand reputation, and global presence. However, it faces challenges from intense competition, evolving cybersecurity threats, and potential weaknesses in its marketing and sales strategies.


    In conclusion, Check Point Software is a global leader in the cybersecurity industry. Founded by Gil Shwed, Marius Nacht, and Shlomo Kramer in 1993, the company is now publicly traded on the NASDAQ under the ticker symbol CHKP. With a mission to provide the most innovative and effective cybersecurity solutions, Check Point strives to protect organizations and individuals from cyber threats.

    Check Point Software primarily generates revenue through the sale of its security products and solutions. Their business model revolves around providing comprehensive cybersecurity services, including network security, cloud security, mobile security, and threat prevention. By constantly innovating and adapting to the evolving threat landscape, Check Point ensures its customers have the necessary tools and expertise to defend against cyber attacks.

    When analyzing Check Point's business model, the Business Model Canvas provides a comprehensive framework. It outlines key elements such as customer segments, value propositions, channels, customer relationships, revenue streams, key activities, key resources, key partnerships, and cost structure. Understanding this canvas helps identify how Check Point creates and delivers value to its customers while maintaining a sustainable business model.

    In a highly competitive industry, Check Point faces several competitors. Notable rivals include Palo Alto Networks, Cisco Systems, Fortinet, and Symantec. These companies also offer cybersecurity solutions and constantly strive to stay ahead in the race for advanced threat prevention technologies. However, Check Point's strong market presence, extensive product portfolio, and commitment to innovation position it as a formidable player in the market.

    A comprehensive SWOT analysis of Check Point Software reveals its strengths, weaknesses, opportunities, and threats. Check Point's strengths lie in its strong brand reputation, broad product portfolio, and global presence. However, weaknesses such as dependence on third-party distributors and potential vulnerability to emerging technologies must be addressed. Opportunities arise from the increasing demand for cybersecurity solutions, while threats include intense competition, evolving regulations, and rapidly changing technology landscapes.

    In conclusion, Check Point Software's dedication to providing cutting-edge cybersecurity solutions, its solid business model, and its ability to navigate a competitive industry make it a leading force in the cybersecurity market. With a mission to protect organizations from cyber threats, Check Point continues to innovate and adapt to stay ahead of emerging threats and ensure a safer digital world for all.


    What is SWOT analysis in software company?

    SWOT analysis is a strategic planning technique used to evaluate the strengths, weaknesses, opportunities, and threats of a software company. It helps in assessing the overall internal and external factors that can impact the company's performance and competitiveness. Here's a breakdown of each component in relation to a software company:

    1. Strengths: These are the internal factors that give the company an advantage over its competitors. In a software company, strengths can include a highly skilled and experienced development team, proprietary technology or software, strong customer relationships, a diverse product portfolio, or a robust distribution network.

    2. Weaknesses: These are the internal factors that hinder the company's growth or put it at a disadvantage. Weaknesses in a software company can be lack of resources, outdated technology or infrastructure, limited market presence, inadequate customer support, or a slow product development process.

    3. Opportunities: These are the external factors that can be leveraged to create growth and new business prospects for the software company. Opportunities may arise from emerging technologies, new market segments, changing customer needs, strategic partnerships, or government initiatives supporting the software industry.

    4. Threats: These are the external factors that pose challenges and risks to the software company's success. Threats in the software industry can include intense competition, rapidly changing technology, cybersecurity risks, economic downturns, legal or regulatory changes, or market saturation.

    By conducting a SWOT analysis, a software company can identify its strengths to capitalize on, weaknesses to address, opportunities to pursue, and threats to mitigate. It helps in developing effective strategies, making informed decisions, and staying competitive in the dynamic software market.

    What does check point software do?

    Check Point Software is a cybersecurity company that specializes in providing solutions for network security, threat prevention, and cloud security. They develop and sell a range of products and services to protect organizations from various cyber threats, including malware, ransomware, advanced persistent threats (APTs), and other forms of cyberattacks. Check Point Software offers firewalls, intrusion prevention systems, virtual private networks (VPNs), endpoint security, mobile security, data loss prevention, and security management solutions. Their products are designed to safeguard networks, endpoints, cloud environments, and mobile devices, helping organizations protect their sensitive data and ensure the integrity and availability of their systems.

    How do you check SWOT analysis?

    To check SWOT analysis, follow these steps:

    1. Identify the purpose: Determine the objective of conducting a SWOT analysis. It could be for evaluating a business, project, or personal development.

    2. Gather relevant information: Collect data and information about the entity being analyzed. This includes internal factors such as strengths and weaknesses, and external factors like opportunities and threats.

    3. Identify strengths: List the internal factors that give the entity a competitive advantage or unique capabilities. Examples could include a skilled workforce, strong brand reputation, or efficient operational processes.

    4. Identify weaknesses: Identify the internal factors that put the entity at a disadvantage or hinder its performance. This could be lack of resources, outdated technology, or poor customer service.

    5. Identify opportunities: Identify external factors that could be advantageous for the entity. This could include emerging market trends, new customer segments, or technological advancements that can be capitalized upon.

    6. Identify threats: Identify external factors that may pose risks or challenges to the entity. This could include competition, changing regulations, or economic fluctuations.

    7. Analyze relationships: Evaluate the relationships between the internal and external factors. For example, how strengths can leverage opportunities, or how weaknesses can be mitigated against threats.

    8. Prioritize: Determine which strengths, weaknesses, opportunities, and threats are the most significant or have the highest impact. This helps in setting priorities and developing strategies.

    9. Review and validate: Cross-check the SWOT analysis with other stakeholders or experts to ensure its accuracy and completeness. Incorporate their feedback and suggestions, if any.

    10. Develop strategies: Based on the SWOT analysis, develop strategies that capitalize on strengths, minimize weaknesses, exploit opportunities, and mitigate threats.

    Remember, SWOT analysis is a dynamic process and should be reviewed periodically to reflect any changes in the internal or external environment.

    What tools can be used for SWOT analysis?

    There are several tools that can be used for SWOT analysis, including:

    1. SWOT matrix/grid: This is a simple matrix that lists the strengths, weaknesses, opportunities, and threats in separate quadrants, allowing for a visual representation of the analysis.

    2. PESTEL analysis: This tool helps identify external factors that may impact the organization, such as political, economic, social, technological, environmental, and legal factors.

    3. Porter's Five Forces: This framework analyzes the competitive forces within an industry, including the threat of new entrants, bargaining power of suppliers and buyers, threat of substitute products or services, and competitive rivalry.

    4. VRIO framework: This tool assesses the value, rarity, inimitability, and organization of a firm's resources and capabilities to determine its competitive advantage.

    5. Scenario analysis: This technique involves creating and analyzing various hypothetical scenarios to identify potential opportunities and threats that could affect the organization.

    6. Critical success factor analysis: This tool identifies the key factors that are crucial for the success of the organization and analyzes strengths, weaknesses, opportunities, and threats related to these factors.

    7. Benchmarking: This involves comparing the organization's performance and capabilities against its competitors or industry benchmarks to identify areas of strength and weakness.

    8. Market research: Conducting surveys, interviews, focus groups, and other market research techniques can provide valuable insights into customer preferences, market trends, and potential opportunities and threats.

    It is important to note that these tools are not mutually exclusive and can be used in combination to conduct a comprehensive SWOT analysis.

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