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Company > Carrefour: Business Model, SWOT Analysis, and Competitors 2023

Carrefour: Business Model, SWOT Analysis, and Competitors 2023

Published: Jul 09, 2023

Inside This Article


    In this blog article, we will delve into the business model, SWOT analysis, and competitors of Carrefour, one of the leading retail giants in the world. Carrefour has established itself as a dominant player in the industry with its innovative strategies and customer-centric approach. Through a detailed examination of its business model, we will explore the key factors contributing to Carrefour's success. Additionally, a comprehensive SWOT analysis will shed light on the company's strengths, weaknesses, opportunities, and threats. Furthermore, we will identify and analyze Carrefour's major competitors in the market, providing valuable insights into the company's positioning in the industry.

    What You Will Learn:

    • Who owns Carrefour and the significance of its ownership structure in the company's decision-making and operations.
    • The mission statement of Carrefour and how it reflects the company's goals, values, and commitment to its stakeholders.
    • Understanding how Carrefour makes money through its diverse revenue streams and business strategies.
    • An in-depth explanation of Carrefour's Business Model Canvas, highlighting the key components that contribute to its success and profitability.
    • Identification of Carrefour's main competitors in the retail industry and an analysis of their market position and strategies.
    • A comprehensive SWOT analysis of Carrefour, examining its strengths, weaknesses, opportunities, and threats in the competitive market landscape.

    Who owns Carrefour?


    Carrefour, a multinational retail corporation, is one of the largest supermarket chains in the world. With its headquarters in France, Carrefour operates thousands of stores across various countries. This section will explore the ownership structure of Carrefour and shed light on the key stakeholders involved.

    Major Shareholders

    Carrefour has a diverse ownership structure, with both institutional and individual investors holding significant stakes in the company. Here are some of the major shareholders of Carrefour:

    1. Groupe Arnault: Groupe Arnault, led by Bernard Arnault, is a prominent French business conglomerate and luxury goods company. As of the latest available data, Groupe Arnault owns a substantial stake in Carrefour, making it one of the largest shareholders.

    2. Norges Bank Investment Management: Norges Bank Investment Management, also known as NBIM, is the investment arm of the Norwegian central bank. It manages the Government Pension Fund Global, which owns a notable stake in Carrefour.

    3. Qatar Investment Authority: The Qatar Investment Authority (QIA) is the sovereign wealth fund of the State of Qatar. QIA has made significant investments in various sectors globally, including retail. It holds a considerable stake in Carrefour.

    4. BlackRock: As one of the world's largest investment management firms, BlackRock has a diversified portfolio of investments. It also holds a significant stake in Carrefour, reflecting its confidence in the company's long-term prospects.

    Employee Ownership

    Apart from institutional investors, Carrefour also encourages employee ownership. The company has implemented various employee share ownership plans, enabling its workforce to become shareholders. This approach fosters a sense of ownership, aligning the interests of employees with the company's success.

    Publicly Traded Shares

    Carrefour's shares are publicly traded on several stock exchanges, including Euronext Paris. This listing allows individual investors to purchase and trade Carrefour shares on the open market. The liquidity provided by the public trading of shares contributes to the overall ownership dynamics of Carrefour.


    The ownership of Carrefour is spread across a range of stakeholders, including institutional investors, individual shareholders, and employee shareholders. Notable entities such as Groupe Arnault, Norges Bank Investment Management, Qatar Investment Authority, and BlackRock hold significant stakes in the company. Additionally, Carrefour's emphasis on employee ownership underscores its commitment to fostering a shared sense of responsibility and alignment among its workforce. With its publicly traded shares, Carrefour provides opportunities for individual investors to participate in its ownership structure.

    What is the mission statement of Carrefour?

    Carrefour, one of the largest retail chains in the world, has a clear and concise mission statement that guides its operations and strategy. Their mission statement can be summarized as follows:

    Enhancing the daily lives of customers with quality and affordable products

    Carrefour's primary goal is to provide customers with a wide range of quality products at affordable prices, ensuring that their daily needs are met conveniently. By offering a diverse selection of goods, including food, household items, electronics, and more, Carrefour aims to enhance the lives of its customers by making their shopping experience easier and more enjoyable.

    Promoting sustainability and social responsibility

    In addition to meeting customer needs, Carrefour is committed to promoting sustainability and social responsibility in its operations. They prioritize initiatives that reduce their environmental impact, such as energy-efficient stores, waste management, and promoting sustainable sourcing and production. Carrefour also strives to contribute positively to the communities they operate in, supporting local initiatives, and engaging in philanthropic activities.

    Fostering innovation and technological advancements

    Carrefour recognizes the importance of staying at the forefront of technological advancements and embracing innovation in the retail industry. Their mission statement reflects their commitment to leveraging technology to improve the customer experience, enhance operational efficiency, and stay competitive in a rapidly evolving market. By embracing digital transformation and investing in innovative solutions, Carrefour aims to provide customers with a seamless and personalized shopping experience.

    Empowering employees and promoting diversity

    Carrefour acknowledges the crucial role of its employees in delivering on its mission. Their mission statement emphasizes the importance of empowering employees, fostering a collaborative and inclusive work environment, and providing opportunities for growth and development. Carrefour values diversity and strives to create an inclusive workforce that reflects the diversity of the communities they serve.

    In summary, Carrefour's mission statement focuses on enhancing the daily lives of customers through the provision of quality and affordable products, while also promoting sustainability, innovation, and employee empowerment. By adhering to this mission, Carrefour aims to be a trusted and preferred retail destination for customers worldwide.

    How does Carrefour make money?

    Retail sales

    Carrefour primarily generates revenue through its retail sales. As one of the largest retail chains in the world, Carrefour operates a vast network of hypermarkets, supermarkets, convenience stores, and e-commerce platforms. These retail outlets offer a wide range of products including groceries, household goods, electronics, clothing, and more.

    Carrefour's retail sales are driven by consumer demand for everyday essentials and discretionary items. The company strategically positions its stores in high-traffic areas and tailors its product offerings to meet the specific needs and preferences of local customers. By effectively managing its supply chain, Carrefour ensures a constant flow of products to its stores, enabling it to meet customer demand and drive sales.

    Private label brands

    Another significant source of revenue for Carrefour comes from its private label brands. These are products manufactured by Carrefour and sold exclusively in its stores. Private label brands allow Carrefour to offer quality products at competitive prices, creating a unique selling proposition for its customers.

    Carrefour's private label brands span various categories, including food, beverages, household items, and personal care products. By leveraging its extensive global supply chain and partnering with trusted manufacturers, Carrefour can maintain control over the production process and deliver products that meet its quality standards. The higher profit margins associated with private label brands contribute to Carrefour's overall revenue.

    Services and partnerships

    Carrefour also generates revenue through the provision of services and partnerships. For instance, the company offers financial services such as consumer credit, insurance, and loyalty programs. These services not only generate additional income but also strengthen customer loyalty and engagement.

    Furthermore, Carrefour forms strategic partnerships with other companies to enhance its product offerings and customer experience. By collaborating with renowned brands, Carrefour can introduce exclusive products, promotions, and events that attract customers and drive sales. These partnerships often involve revenue-sharing arrangements, providing Carrefour with a percentage of the profits generated through the joint initiatives.

    Real estate

    Additionally, Carrefour benefits from its extensive real estate portfolio. The company owns or leases numerous properties worldwide, including its retail locations and distribution centers. By strategically managing its real estate assets, Carrefour can optimize space utilization, reduce costs, and potentially generate rental income through subleasing.

    Moreover, Carrefour occasionally sells or divests underperforming properties, allowing it to unlock capital and reinvest in more promising locations or strategic initiatives. This real estate strategy serves as an additional revenue stream for Carrefour.

    In conclusion, Carrefour generates revenue through various channels, including retail sales, private label brands, services and partnerships, and real estate. These revenue streams contribute to Carrefour's financial success and enable the company to maintain its position as a leading global retailer.

    Carrefour Business Model Canvas Explained


    The Carrefour business model canvas is a strategic management tool that provides a comprehensive overview of the key elements involved in Carrefour's business operations. It helps to identify and understand the various components of Carrefour's business model, including its value proposition, customer segments, key activities, resources, partnerships, and revenue streams. In this section, we will delve deeper into each of these elements to gain a better understanding of Carrefour's business model.

    Value Proposition

    Carrefour's value proposition lies in its ability to offer customers a wide range of high-quality products at competitive prices. With a focus on convenience and affordability, Carrefour aims to meet the diverse needs of its customer segments, which include individuals, families, and businesses. By providing an extensive selection of products, including groceries, household items, electronics, and clothing, Carrefour creates value by offering customers a one-stop shopping experience.

    Customer Segments

    Carrefour caters to a wide range of customer segments, including individuals, families, and businesses. The company has tailored its offerings to meet the unique needs and preferences of each segment. For instance, it offers a variety of fresh produce and groceries for individuals and families, while also providing bulk purchasing options for businesses. By understanding the distinct requirements of its customer segments, Carrefour is able to deliver personalized and targeted solutions.

    Key Activities

    Carrefour's key activities revolve around its retail operations, which include sourcing, purchasing, and merchandising a diverse range of products. The company invests heavily in supply chain management to ensure the availability of products and efficient logistics. Additionally, Carrefour focuses on store management, customer service, and marketing activities to enhance the overall shopping experience and build customer loyalty.

    Key Resources

    Carrefour's key resources include its physical stores, distribution centers, and technology infrastructure. The company operates a large network of stores across different regions, which serve as the primary touchpoints for customers. Furthermore, Carrefour relies on its robust supply chain and logistics capabilities to ensure a steady flow of products. The integration of technology, such as online platforms and mobile apps, also plays a crucial role in enhancing customer engagement and driving sales.


    Carrefour has formed strategic partnerships with various suppliers, manufacturers, and distributors to ensure a reliable and diverse product offering. By collaborating with trusted partners, Carrefour can source products at competitive prices and maintain a consistent supply chain. Additionally, the company has established partnerships with financial institutions, enabling it to offer payment solutions and credit services to customers.

    Revenue Streams

    Carrefour generates revenue primarily through the sale of products across its retail outlets. The company earns income from the margins between the purchase price and the sale price of the products. Furthermore, Carrefour also offers additional services, such as home delivery and click-and-collect, which contribute to its revenue streams. The company may also generate revenue through strategic partnerships and collaborations, where it earns commissions or licensing fees.


    The Carrefour business model canvas provides a holistic view of how the company delivers value to its customers and generates revenue. By understanding each element of the canvas, we can appreciate the strategic decisions and activities that Carrefour undertakes to maintain its position as a leading retail player. From its value proposition and customer segments to its key activities, resources, partnerships, and revenue streams, Carrefour's business model demonstrates the intricacies of its operations and its commitment to customer satisfaction.

    Which companies are the competitors of Carrefour?

    Major Competitors

    Carrefour, being one of the largest retail chains in the world, faces stiff competition from several major players in the industry. These competitors not only challenge Carrefour's market share but also constantly strive to attract the same consumer base. Here are some of the notable competitors of Carrefour:

    1. Walmart: As the world's largest retailer, Walmart poses a significant threat to Carrefour. With its extensive network of stores and aggressive pricing strategies, Walmart competes fiercely with Carrefour in various global markets.

    2. Tesco: Another major competitor of Carrefour is Tesco, the largest retailer in the United Kingdom. Tesco's strong presence in Europe, Asia, and other parts of the world puts them in direct competition with Carrefour, especially in the grocery sector.

    3. Amazon: The e-commerce giant, Amazon, has been making significant strides in the retail industry through its online marketplace and acquisition of Whole Foods Market. With its convenience, vast product selection, and fast delivery options, Amazon competes with Carrefour both online and offline.

    4. Aldi: As a leading discount supermarket chain, Aldi poses a strong competition to Carrefour in terms of price and affordability. Aldi's no-frills approach and emphasis on private-label products attract price-conscious consumers and directly challenge Carrefour's market position.

    Regional Competitors

    Apart from the major global competitors, Carrefour also faces competition from regional players in different countries and markets. Some of the prominent regional competitors include:

    1. Auchan: Headquartered in France, Auchan is a multinational retail group that competes directly with Carrefour, particularly in Europe. Auchan operates hypermarkets, supermarkets, and convenience stores, offering a wide range of products across various price segments.

    2. Metro AG: Based in Germany, Metro AG is a leading international wholesale company that competes with Carrefour in the wholesale and cash-and-carry sector. It serves professional customers such as hotels, restaurants, and independent retailers, providing them with a wide range of products at competitive prices.

    3. E.Leclerc: E.Leclerc, a French cooperative society, operates a network of hypermarkets, supermarkets, and specialty stores. It competes with Carrefour in France and other European countries, focusing on competitive pricing, promotions, and customer loyalty programs.

    4. Lidl: Lidl, a German discount supermarket chain, has rapidly expanded its presence across Europe, including countries where Carrefour operates. Lidl's focus on low prices, quality products, and efficiency makes it a formidable competitor for Carrefour in the discount grocery sector.

    These are just a few examples of the major global and regional competitors that Carrefour faces in the retail industry. The intense competition among these players pushes Carrefour to continuously innovate, improve its offerings, and adapt to changing consumer demands in order to maintain its market position.

    Carrefour SWOT Analysis


    Carrefour, one of the largest retail chains in the world, possesses several key strengths that have contributed to its success. Firstly, the company benefits from a strong brand image and recognition globally. With over 12,000 stores in more than 30 countries, Carrefour has established a trusted reputation among consumers.

    Another strength of Carrefour is its extensive product range. The company offers a wide variety of products, ranging from groceries and household goods to electronics and clothing. This diversity allows Carrefour to appeal to a broad customer base and cater to different consumer needs.

    Carrefour's strong supply chain management is also a significant strength. The company has developed efficient logistics systems, enabling it to maintain adequate product availability and deliver products to stores promptly. This ensures that customers can find the desired products in-stock, enhancing their shopping experience.

    Furthermore, Carrefour has successfully implemented a multi-channel retail strategy. The company operates both physical stores and an online platform, providing customers with convenience and flexibility in their shopping choices. This omni-channel approach has helped Carrefour remain competitive in an increasingly digital retail landscape.


    Despite its strengths, Carrefour also faces certain weaknesses that it needs to address. One of the weaknesses is the company's limited presence in some key markets. While Carrefour has a strong global presence, it still lacks significant market share in certain regions, such as North America. This limits its potential for growth and exposes the company to the risk of missing out on opportunities in these markets.

    Another weakness of Carrefour is its relatively high operating costs. The company's extensive store network and complex supply chain contribute to increased expenses. This can impact Carrefour's profitability and make it challenging to compete with low-cost retailers.

    Additionally, Carrefour has faced criticism for its slow adaptation to e-commerce. Although the company has made efforts to expand its online presence, it still lags behind some competitors in terms of digital innovation. This weakness could hinder Carrefour's ability to attract tech-savvy consumers and could result in a loss of market share in the long run.


    Carrefour has several opportunities to capitalize on in the retail industry. One significant opportunity is the growing demand for organic and sustainable products. As consumers become more conscious of their environmental impact and health, there is an increasing preference for organic and sustainable options. By expanding its range of such products and promoting them, Carrefour can tap into this emerging market segment and attract environmentally and health-conscious customers.

    Another opportunity lies in the expansion of e-commerce. The COVID-19 pandemic has accelerated the shift towards online shopping, and this trend is expected to continue. Carrefour can leverage its existing online platform and invest in enhancing its digital capabilities to capture a larger share of the e-commerce market. This could include initiatives such as improving website functionality, offering personalized recommendations, and providing seamless online-to-offline shopping experiences.

    Furthermore, Carrefour can explore partnerships and collaborations to expand its offerings and reach new customer segments. For instance, partnering with local farmers or specialty stores can help Carrefour enhance its product range and cater to specific regional preferences. Collaborating with technology companies can also enable Carrefour to leverage innovative solutions such as artificial intelligence and data analytics to improve customer experiences and operational efficiency.


    In addition to opportunities, Carrefour faces certain threats that could impact its performance and market position. One significant threat is intense competition from both traditional and online retailers. The retail industry is highly competitive, with numerous players vying for market share. Carrefour must continuously innovate and differentiate itself to stay ahead of competitors and retain its customer base.

    Another threat is the potential for economic downturns and fluctuations in consumer spending. During periods of economic uncertainty, consumers tend to reduce discretionary spending, which can impact Carrefour's sales and revenue. The company needs to be prepared to adapt its strategies and offerings during such times to maintain customer loyalty and mitigate the impact of economic downturns.

    Additionally, changing consumer preferences and shopping habits pose a threat to Carrefour. As consumers increasingly prioritize convenience and value, retailers must adapt to meet these evolving needs. Failure to anticipate and address these changing preferences can result in a loss of market share to competitors that better align with customer demands.

    In conclusion, Carrefour's SWOT analysis highlights its strengths, weaknesses, opportunities, and threats in the retail industry. By leveraging its strengths, addressing weaknesses, capitalizing on opportunities, and mitigating threats, Carrefour can maintain its position as a leading global retailer and continue to thrive in an ever-changing market.

    Key Takeaways

    • Carrefour is a multinational retail corporation, owned by various shareholders including institutional investors and individual shareholders.
    • The mission statement of Carrefour is to be the preferred retailer wherever it operates, by meeting the evolving needs and desires of its customers.
    • Carrefour generates revenue primarily through the sale of groceries, consumer electronics, clothing, and other household products in its stores worldwide.
    • The Carrefour Business Model Canvas highlights the key elements of the company's operations, including its value proposition, customer segments, channels, revenue streams, and key activities.
    • Carrefour faces competition from other major retail corporations such as Walmart, Tesco, and Costco. However, it also competes with local supermarkets and online retailers in each country it operates.
    • In terms of SWOT analysis, Carrefour's strengths include its global presence and diverse product offerings, while its weaknesses may include intense competition and challenges in adapting to changing consumer preferences. Opportunities for growth include expanding into emerging markets, while threats include economic downturns and increasing competition from e-commerce giants.


    In conclusion, Carrefour is a global retail giant, and it is owned by a combination of shareholders, including institutional investors and individual shareholders.

    The mission statement of Carrefour is to be the leader in the retail industry by offering quality products at competitive prices, while also promoting sustainability and social responsibility.

    Carrefour generates revenue through various channels, such as the sale of groceries, household items, electronics, and clothing. Additionally, it operates various formats, including hypermarkets, supermarkets, convenience stores, and e-commerce platforms.

    The Carrefour Business Model Canvas explains how the company creates value by focusing on key activities such as procurement, logistics, and store operations. It also highlights the importance of customer relationships, marketing, and the use of technology to enhance efficiency and customer experience.

    Some of the main competitors of Carrefour include Walmart, Tesco, Aldi, and Amazon. These companies compete for market share and strive to offer customers similar products and services.

    Lastly, a SWOT analysis of Carrefour reveals its strengths, such as its global presence and strong brand recognition, as well as weaknesses, such as high competition and limited online presence. It also identifies opportunities for growth, such as expanding into emerging markets, and threats, such as changing consumer preferences and economic fluctuations.

    Overall, Carrefour continues to be a major player in the retail industry, constantly adapting to market dynamics and striving to meet customer demands while staying true to its mission of providing quality products in a sustainable manner.


    What are the weaknesses of Carrefour?

    Some of the weaknesses of Carrefour include:

    1. Intense competition: Carrefour faces strong competition from both local and international retailers. This can limit their market share and affect their profitability.

    2. Dependence on mature markets: Carrefour heavily relies on mature markets in Europe, where economic conditions can be unpredictable. This makes them vulnerable to economic downturns and reduces their growth opportunities.

    3. Large store format: Carrefour's hypermarket format requires a significant amount of floor space, which can be expensive to maintain. It also limits their ability to enter smaller markets or urban areas where space is limited.

    4. Limited online presence: Carrefour has been relatively slow in adapting to the e-commerce boom. Although they have made efforts to expand their online presence, they still lag behind some competitors, which can be a disadvantage in the digital age.

    5. Complexity in operations: Carrefour operates in multiple countries, each with its own regulations, cultural differences, and consumer preferences. This complexity can make it challenging to maintain consistency and efficiency across all their operations.

    6. Lack of specialization: Carrefour offers a wide range of products, including groceries, clothing, electronics, and household items. While this diversification can attract a broad customer base, it may also lead to a lack of specialization and expertise in any particular product category.

    7. Brand perception: In some markets, Carrefour may face negative brand perception due to issues related to labor practices, sustainability, or other controversies. This can impact customer loyalty and affect their reputation.

    8. High debt levels: Carrefour has a significant amount of debt, which can limit their financial flexibility and increase their vulnerability to economic downturns or fluctuations in interest rates.

    9. Inconsistency in customer experience: Carrefour operates in various countries, and the customer experience can vary across different locations. Inconsistent service quality or product availability may lead to dissatisfaction among customers.

    10. Dependence on private label products: Carrefour relies heavily on private label products, which can be perceived as lower quality compared to well-known brands. This may limit their ability to compete with retailers that offer a larger selection of branded products.

    What is the competitive advantage of Carrefour?

    Carrefour, one of the largest retail chains in the world, has several competitive advantages that contribute to its success. Some of the key competitive advantages of Carrefour include:

    1. Global presence: Carrefour operates in over 30 countries and has a strong international presence, allowing it to benefit from economies of scale, global sourcing, and brand recognition. This global reach provides the company with a competitive edge over local or regional retailers.

    2. Diverse store formats: Carrefour offers a variety of store formats, including hypermarkets, supermarkets, convenience stores, and e-commerce platforms. This diverse range of store formats allows Carrefour to cater to different customer needs and preferences in various locations, giving it a competitive advantage over retailers with a limited store format offering.

    3. Strong supply chain management: Carrefour has a well-established and efficient supply chain management system. The company works closely with suppliers, using advanced technology and data analytics to optimize inventory management, reduce costs, and ensure product availability. This robust supply chain contributes to Carrefour's ability to offer competitive prices and a wide range of products to customers.

    4. Private label brands: Carrefour has a strong portfolio of private label brands, which are products manufactured and sold under the company's own brand. These private label brands offer customers quality products at lower prices compared to national brands, helping Carrefour differentiate itself and attract price-conscious consumers.

    5. Customer loyalty programs: Carrefour has implemented customer loyalty programs, such as the Carrefour Club Card, which offer various benefits and discounts to members. These programs help Carrefour build customer loyalty and incentivize repeat purchases, giving the company a competitive advantage in customer retention.

    6. Embracing digital transformation: Carrefour has been proactive in adopting digital technologies and integrating e-commerce into its operations. The company has invested in online platforms, mobile apps, and omnichannel strategies, allowing customers to shop conveniently online or in-store. This digital transformation gives Carrefour an advantage in capturing the growing online retail market and meeting evolving customer expectations.

    Overall, Carrefour's competitive advantages stem from its global presence, diverse store formats, efficient supply chain management, private label brands, customer loyalty programs, and commitment to digital transformation.

    What is the target audience of Carrefour?

    The target audience of Carrefour can vary depending on the location and format of its stores. However, in general, Carrefour's target audience consists of middle to upper-middle-class individuals and families who are looking for a wide range of products at affordable prices. Carrefour aims to cater to the diverse needs of its customers, offering a variety of products including groceries, household items, electronics, clothing, and more.

    What strategy does Carrefour use?

    Carrefour uses various strategies to maintain its competitive position in the retail industry. Some of the key strategies employed by Carrefour include:

    1. Multiformat Retailing: Carrefour operates a wide range of store formats, including hypermarkets, supermarkets, convenience stores, and online platforms. This strategy allows the company to cater to different customer segments and maximize market coverage.

    2. Private Label Products: Carrefour emphasizes the sale of its own private label products alongside national and international brands. This strategy helps the company achieve higher profit margins and build customer loyalty by offering quality products at competitive prices.

    3. International Expansion: Carrefour has a strong presence in numerous countries, with operations in Europe, Asia, Africa, and Latin America. The company focuses on expanding its footprint in emerging markets to tap into the growing consumer base and capture new market opportunities.

    4. Digital Transformation: Carrefour has been investing heavily in digital technologies to enhance its online and offline shopping experiences. This includes initiatives such as e-commerce platforms, mobile apps, digital loyalty programs, and data analytics to personalize customer offerings and improve operational efficiency.

    5. Sustainability and Social Responsibility: Carrefour places a strong emphasis on sustainable practices and social responsibility. The company focuses on reducing its environmental footprint, promoting responsible sourcing, and supporting local communities. This strategy aligns with the evolving consumer preferences for ethical and environmentally friendly products.

    6. Cost Efficiency: Carrefour continuously works on optimizing its supply chain, improving operational efficiency, and reducing costs. This allows the company to offer competitive prices to customers while maintaining profitability.

    Overall, Carrefour's strategy revolves around offering a diverse range of products, expanding its global presence, embracing digital transformation, and prioritizing sustainability and social responsibility.

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