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Company > Beacon Roofing Supply: Business Model, SWOT Analysis, and Competitors 2023

Beacon Roofing Supply: Business Model, SWOT Analysis, and Competitors 2023

Published: Jan 02, 2023

Inside This Article


    Beacon Roofing Supply, a leading distributor of residential and commercial roofing materials, has established itself as a key player in the construction industry. This blog article delves into the company's business model, exploring how it operates and generates revenue. Additionally, a SWOT analysis will shed light on Beacon Roofing Supply's strengths, weaknesses, opportunities, and threats. Lastly, we will examine its competitors and forecast the company's position in the market by 2023. Join us as we explore the factors influencing Beacon Roofing Supply's success and potential challenges it may face in the coming years.

    What You Will Learn:

    • Who owns Beacon Roofing Supply and the significance of its ownership in the industry.
    • The mission statement of Beacon Roofing Supply and its impact on the company's overall goals and values.
    • How Beacon Roofing Supply generates revenue and the key factors that contribute to its financial success.
    • An in-depth explanation of Beacon Roofing Supply's business model canvas, highlighting its key components and how they contribute to the company's operations.
    • An overview of Beacon Roofing Supply's competitors in the industry and their potential impact on the company's market position.
    • A comprehensive SWOT analysis of Beacon Roofing Supply, assessing its strengths, weaknesses, opportunities, and threats in the market.

    Who owns Beacon Roofing Supply?

    Overview of Beacon Roofing Supply

    Beacon Roofing Supply is a leading distributor of residential and commercial roofing materials, tools, and related products in North America. As a publicly traded company, Beacon Roofing Supply is owned by a combination of individual and institutional investors. Let's delve into the ownership structure of this industry giant.

    Institutional Ownership

    Institutional ownership plays a significant role in Beacon Roofing Supply's ownership structure. Institutional investors, such as mutual funds, pension funds, and insurance companies, hold substantial stakes in the company. These institutions often have extensive research capabilities and financial resources, allowing them to make informed investment decisions.

    Notably, Vanguard Group, BlackRock, and Wellington Management Company are among the top institutional shareholders of Beacon Roofing Supply. These investment firms manage assets on behalf of numerous clients, including individual investors and institutions. Their ownership stakes demonstrate confidence in the company's growth potential and industry leadership.

    Individual Ownership

    Individual ownership refers to shares held by individual investors who are not affiliated with institutional entities. These investors can range from retail investors to high-net-worth individuals. Individual ownership is important as it reflects the interest and confidence of everyday investors in the company's performance.

    Beacon Roofing Supply's shares are publicly traded on the NASDAQ stock exchange under the ticker symbol BECN. This allows individuals to buy and sell shares on the open market, giving them the opportunity to own a stake in the company. As of a recent report, individual investors collectively hold a significant portion of Beacon Roofing Supply's shares, contributing to its diversified ownership structure.

    Insider Ownership

    Insider ownership refers to shares held by individuals who are directly affiliated with the company, such as executives, directors, and employees. Insider ownership can be an indicator of the alignment of interests between management and shareholders.

    As of the latest available information, insiders collectively hold a considerable ownership stake in Beacon Roofing Supply. This suggests that key individuals within the company have a vested interest in its success and long-term growth. Insider ownership can provide reassurance to other shareholders, as it implies that those in leadership positions are financially invested in the company's future.


    Beacon Roofing Supply is owned by a diverse group of shareholders, including both institutional and individual investors. The presence of reputable institutional investors reflects confidence in the company's prospects, while individual ownership allows everyday investors to participate in its growth. Additionally, insider ownership demonstrates the commitment of key individuals within the company. The combined ownership structure highlights the broad support and interest in Beacon Roofing Supply, positioning it as a key player in the roofing industry.

    What is the mission statement of Beacon Roofing Supply?

    The Mission Statement of Beacon Roofing Supply

    Beacon Roofing Supply is a leading distributor of residential and commercial roofing materials and complementary building products. The company's mission statement revolves around providing exceptional customer service, delivering quality products, and being a trusted partner for its customers.

    Beacon Roofing Supply's mission is to ensure that all customers, from contractors to homeowners, have access to the highest quality roofing materials and building products. The company aims to be the preferred choice for customers by offering a wide range of products from industry-leading brands and providing personalized service that meets their unique needs.

    Furthermore, Beacon Roofing Supply is committed to building and maintaining strong relationships with customers. The company understands that roofing projects can be complex and time-sensitive, so its mission is to offer reliable support and expertise throughout the process. Beacon Roofing Supply's knowledgeable sales team is trained to provide guidance and assistance, ensuring that customers receive the right products for their projects.

    In addition to its dedication to customers, Beacon Roofing Supply also emphasizes its commitment to its employees. The company aims to create a positive and inclusive work environment where employees have the opportunity to grow and succeed. By investing in employee training and development, Beacon Roofing Supply ensures that its team members are equipped with the knowledge and skills to provide exceptional service to customers.

    Overall, Beacon Roofing Supply's mission statement reflects its goal to be the industry leader in roofing and building materials distribution. By focusing on customer satisfaction, offering a wide range of products, and fostering a supportive work culture, the company strives to be the go-to supplier for all roofing needs.

    How does Beacon Roofing Supply make money?

    Selling Roofing Products and Materials

    One of the primary ways that Beacon Roofing Supply generates revenue is through the sale of roofing products and materials. As a leading distributor of roofing materials in North America, Beacon offers a wide range of products including shingles, tiles, metal roofing, and insulation.

    With a vast network of suppliers and manufacturers, Beacon is able to source high-quality roofing materials at competitive prices. These products are then sold to contractors, builders, and homeowners who are in need of roofing supplies for their construction or renovation projects.

    By offering a comprehensive selection of roofing products, Beacon Roofing Supply has become a one-stop shop for all roofing needs. This allows them to attract a large customer base and generate consistent sales revenue.

    Providing Value-Added Services

    In addition to selling roofing products, Beacon Roofing Supply also generates revenue through value-added services. These services include delivery, job site support, and special ordering capabilities.

    By providing timely and efficient delivery services, Beacon ensures that customers receive their roofing materials on time and in good condition. This not only saves customers time and effort but also enhances their overall experience with Beacon.

    Another value-added service offered by Beacon is job site support. This involves providing technical expertise and assistance to contractors and builders during the installation process. Beacon's knowledgeable staff is available to answer questions, provide guidance, and offer solutions to any roofing-related challenges that may arise.

    Furthermore, Beacon Roofing Supply has special ordering capabilities, allowing customers to request specific products or materials that may not be readily available in their local market. By fulfilling these special orders, Beacon is able to meet the unique needs of customers and generate additional revenue.

    Acquisitions and Expansion

    Beacon Roofing Supply has also been successful in growing its revenue through strategic acquisitions and expansion efforts. Over the years, the company has acquired a number of smaller roofing distributors, allowing them to expand their geographic reach and customer base.

    By acquiring existing businesses, Beacon gains access to new markets and strengthens its position as a leading roofing supplier. These acquisitions not only contribute to revenue growth but also provide opportunities for cost synergies and operational efficiencies.

    Furthermore, Beacon has been proactive in expanding its product offerings beyond traditional roofing materials. By diversifying their product portfolio to include complementary products such as windows, siding, and decking, Beacon is able to capture additional revenue streams and cross-sell to existing customers.

    In summary, Beacon Roofing Supply generates revenue primarily through the sale of roofing products and materials. They also provide value-added services to enhance customer experience and generate additional revenue. Additionally, strategic acquisitions and expansion efforts have played a significant role in driving revenue growth for the company.

    Beacon Roofing Supply Business Model Canvas Explained


    Beacon Roofing Supply is a leading distributor of residential and commercial roofing materials, as well as complementary building products. Their business model canvas helps to illustrate the key components of their business strategy and how they create value for their customers.

    Key Partnerships

    One of the key aspects of Beacon Roofing Supply's business model is their partnerships with suppliers and manufacturers. By working closely with these partners, they are able to offer a wide range of high-quality products to their customers. These partnerships also enable them to negotiate favorable pricing and terms, which helps to differentiate them from their competitors.

    Key Activities

    The key activities of Beacon Roofing Supply revolve around the distribution and delivery of roofing materials and building products. They have a vast network of warehouses and distribution centers strategically located across North America to ensure efficient and timely delivery to their customers. Additionally, they provide value-added services such as job site delivery and product training to support their customers' needs.

    Key Resources

    Beacon Roofing Supply's most valuable resources are their extensive product catalog, strong supplier relationships, and their knowledgeable and experienced team of employees. Their product catalog includes a wide range of roofing materials, accessories, and building products, allowing them to meet the diverse needs of their customers. Their team of experts provides technical assistance, product recommendations, and industry insights, helping their customers make informed decisions.

    Value Proposition

    The value proposition of Beacon Roofing Supply lies in their ability to provide customers with a one-stop solution for all their roofing and building product needs. By offering a comprehensive range of products, expert advice, and reliable delivery services, they help their customers save time and effort in sourcing materials and ensure that they have access to high-quality products. This value proposition is particularly attractive to contractors and builders who rely on Beacon Roofing Supply as a trusted partner.

    Customer Segments

    Beacon Roofing Supply primarily serves professional contractors, builders, and remodelers who require reliable access to roofing materials and building products. These customers value the convenience, speed, and quality that Beacon Roofing Supply offers. Additionally, they also cater to DIY homeowners who prefer to undertake roofing projects themselves and require the necessary materials and guidance.

    Revenue Streams

    Beacon Roofing Supply generates revenue primarily through the sale of roofing materials and building products. They offer a wide range of products at competitive prices and generate additional revenue through value-added services such as delivery and job site support. By serving a diverse customer base and providing a comprehensive product offering, they are able to maintain a steady stream of revenue.


    The Business Model Canvas of Beacon Roofing Supply highlights the key elements of their business strategy and how they create value for their customers. Through strong partnerships, efficient distribution, and a comprehensive product offering, they have established themselves as a trusted supplier in the roofing industry. This model enables them to meet the diverse needs of their customers while maintaining a sustainable revenue stream.

    Which companies are the competitors of Beacon Roofing Supply?


    Beacon Roofing Supply is a leading distributor of residential and commercial roofing materials in North America. As a prominent player in the industry, it faces competition from several other companies that also operate in the roofing supply sector. In this section, we will explore some of the main competitors of Beacon Roofing Supply and highlight their key characteristics and market presence.

    1. ABC Supply Co., Inc.

    ABC Supply Co., Inc. is one of the largest wholesale distributors of roofing, siding, and windows in the United States. With over 800 locations nationwide, it offers an extensive range of products to both residential and commercial customers. ABC Supply Co., Inc. prides itself on its exceptional customer service, vast inventory, and strong relationships with leading manufacturers. This company poses a significant competition to Beacon Roofing Supply due to its wide market reach and established brand reputation.

    2. Allied Building Products Corp.

    Allied Building Products Corp., a subsidiary of Beacon Roofing Supply since 2018, is another prominent competitor in the roofing supply industry. With a vast distribution network spanning over 200 locations, Allied Building Products Corp. offers a comprehensive selection of roofing materials, siding, windows, and other building products. Its focus on delivering value-added services and innovative solutions to customers positions it as a formidable competitor to Beacon Roofing Supply.

    3. SRS Distribution Inc.

    SRS Distribution Inc. is a leading national wholesale distributor of roofing and building materials. With a network of more than 300 locations across the United States, this company caters to a broad range of customers, including contractors, remodelers, and builders. SRS Distribution Inc. differentiates itself through its commitment to providing superior customer service, extensive product offerings, and innovative solutions. Its strong presence in the industry makes it a key competitor to Beacon Roofing Supply.

    4. BMC Stock Holdings, Inc.

    BMC Stock Holdings, Inc. is a provider of diversified building products and services, including roofing materials. With a vast distribution network encompassing over 200 locations across 33 states, BMC Stock Holdings, Inc. offers a wide range of products to professional builders, contractors, and remodelers. This company's emphasis on operational excellence, expertise, and customer-centric approach positions it as a significant competitor to Beacon Roofing Supply.


    Beacon Roofing Supply faces competition from several reputable companies in the roofing supply industry. Competitors such as ABC Supply Co., Inc., Allied Building Products Corp., SRS Distribution Inc., and BMC Stock Holdings, Inc. have established market presence, extensive distribution networks, and a focus on delivering quality products and services. To maintain its competitive edge, Beacon Roofing Supply must continue to innovate, provide exceptional customer experiences, and enhance its product offerings.

    Beacon Roofing Supply SWOT Analysis


    • Strong market presence: Beacon Roofing Supply is one of the largest distributors of residential and commercial roofing materials in North America. With over 400 branches and a vast network of suppliers, the company has established a strong market presence and brand recognition.

    • Wide product portfolio: The company offers a comprehensive range of roofing and related products, including shingles, tiles, metal roofing, insulation, and waterproofing materials. This wide product portfolio allows Beacon Roofing Supply to cater to the diverse needs of its customers and increases its competitive advantage.

    • Strategic partnerships: Beacon Roofing Supply has formed strategic partnerships with leading manufacturers in the roofing industry, allowing them to offer high-quality products from trusted brands. This not only strengthens the company's product offerings but also enhances its reputation as a reliable and trusted supplier.

    • Efficient distribution network: The company has established an efficient distribution network, ensuring timely delivery of products to customers. With multiple distribution centers strategically located across the country, Beacon Roofing Supply can meet customer demands promptly, improving customer satisfaction and loyalty.


    • Exposure to market volatility: Since Beacon Roofing Supply operates in the construction industry, it is susceptible to market volatility. Economic downturns, fluctuations in raw material prices, and changes in construction activity can negatively impact the company's sales and profitability.

    • Limited international presence: While Beacon Roofing Supply has a strong presence in North America, its international footprint is relatively limited. This dependence on the North American market exposes the company to risks associated with regional economic conditions and regulatory changes.

    • Reliance on key suppliers: Although the company has established strategic partnerships with manufacturers, it remains reliant on these key suppliers for its product offerings. Any disruptions in the supply chain or changes in supplier relationships could potentially impact the availability of products and the company's ability to meet customer demands.


    • Growing demand for sustainable roofing solutions: With increasing awareness of environmental issues, there is a growing demand for sustainable roofing solutions. Beacon Roofing Supply can capitalize on this trend by expanding its offerings of eco-friendly and energy-efficient roofing materials, attracting environmentally conscious customers and gaining a competitive advantage.

    • Expansion into new markets: While Beacon Roofing Supply already has a strong presence in the North American market, there are opportunities for expansion into new markets. By identifying and entering emerging markets or regions with high construction activity, the company can further increase its market share and revenue.

    • Online sales and digital transformation: The rise of e-commerce presents an opportunity for Beacon Roofing Supply to enhance its sales channels. By investing in online platforms and digital technologies, the company can improve customer convenience, reach a broader customer base, and streamline its operations.


    • Intense competition: The roofing supply industry is highly competitive, with numerous players vying for market share. Competitors may offer similar products and services, potentially leading to price wars and eroding profit margins for Beacon Roofing Supply.

    • Economic downturns: Economic downturns can significantly impact the construction industry and, consequently, the demand for roofing materials. A slowdown in construction activity or reduced consumer spending can negatively affect the company's sales volume and revenue.

    • Regulatory changes: Changes in building codes, environmental regulations, or trade policies can pose threats to Beacon Roofing Supply. Compliance with new regulations may require adjustments to the company's product offerings or operational practices, potentially increasing costs and affecting profitability.

    Key Takeaways

    • Beacon Roofing Supply is a publicly traded company, meaning it is owned by shareholders who hold its stock.
    • The mission statement of Beacon Roofing Supply is to be the leading North American distributor of residential and non-residential roofing and complementary building products.
    • Beacon Roofing Supply primarily generates revenue through the sale of roofing and building materials to contractors, builders, and remodelers.
    • The Business Model Canvas for Beacon Roofing Supply includes key elements such as value proposition, customer segments, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure.
    • Competitors of Beacon Roofing Supply include companies such as ABC Supply Co., Allied Building Products, and SRS Distribution Inc.
    • In terms of SWOT analysis, Beacon Roofing Supply's strengths include a vast distribution network and strong brand reputation, while their weaknesses include dependency on the construction industry. Opportunities for the company include growth through acquisitions and expanding product offerings, while threats include competition and economic downturns impacting the construction sector.


    In conclusion, Beacon Roofing Supply is a well-established company in the roofing supply industry. It is publicly traded, and its ownership is distributed among various shareholders. Their mission statement focuses on providing superior service and products to their customers while maintaining a commitment to integrity and teamwork.

    Beacon Roofing Supply generates revenue through the sale of roofing and building materials, as well as complementary products and services. Their business model canvas emphasizes key activities such as procurement, inventory management, and distribution, which allow them to efficiently serve their customers and meet their needs.

    In terms of competition, Beacon Roofing Supply faces competition from several companies in the roofing supply industry. Some notable competitors include ABC Supply Co., Inc., Owens Corning, and GAF Materials Corporation. These companies also strive to provide quality products and services to customers, and the competition in the industry drives innovation and continuous improvement.

    A SWOT analysis of Beacon Roofing Supply reveals its strengths in terms of its extensive product offerings and strong distribution network. However, it also highlights weaknesses such as dependence on external suppliers and the need to improve operational efficiency. Opportunities lie in expanding into new markets and leveraging technology to enhance customer experience, while threats include economic downturns and increasing competition.

    Overall, Beacon Roofing Supply has positioned itself as a reliable and customer-centric player in the roofing supply industry. With a clear mission, a robust business model, and a willingness to adapt to market dynamics, the company is well-equipped to navigate the challenges and capitalize on the opportunities in its industry.


    Who bought Beacon Roofing Supply?

    Beacon Roofing Supply was acquired by a private equity firm called CD&R (Clayton, Dubilier & Rice) in 2020.

    What are strengths and weaknesses in a SWOT analysis and the opportunities and threats are ________?

    Strengths and weaknesses are internal factors that affect the organization, while opportunities and threats are external factors.


    • Internal factors that the organization excels in or has an advantage over competitors
    • Examples: Strong brand image, skilled workforce, unique selling proposition, efficient supply chain


    • Internal factors that put the organization at a disadvantage compared to competitors
    • Examples: Lack of financial resources, outdated technology, poor customer service, limited product range


    • External factors that can be leveraged to the organization's advantage
    • Examples: Growing market demand, emerging technologies, changes in regulations, new partnerships or collaborations


    • External factors that can hinder the organization's success or pose risks
    • Examples: Increased competition, economic downturns, changing consumer preferences, political instability

    What is SWOT analysis in construction?

    SWOT analysis in construction is a strategic planning tool used to assess the strengths, weaknesses, opportunities, and threats of a construction project or company. It is a systematic evaluation of the internal and external factors that may impact the success of a construction project.

    Strengths: These are the positive attributes and advantages of the construction project or company. It could include factors such as experienced personnel, strong financial position, advanced technology, or a good reputation.

    Weaknesses: These are the areas where the construction project or company lacks or needs improvement. It could include factors such as inadequate resources, lack of skilled labor, outdated equipment, or poor project management.

    Opportunities: These are the external factors or trends in the construction industry that could be advantageous to the project or company. It could include factors such as new market demands, emerging technologies, government incentives, or favorable economic conditions.

    Threats: These are the external factors or challenges that could negatively impact the construction project or company. It could include factors such as intense competition, economic downturns, legal and regulatory changes, or environmental constraints.

    By conducting a SWOT analysis, construction professionals can gain insights into the current state of the project or company and identify areas that need improvement or potential opportunities to capitalize on. This analysis helps in making informed decisions and developing effective strategies to enhance the overall performance and success of the construction project.

    What are examples of SWOT opportunities?

    Some examples of SWOT opportunities include:

    1. Market expansion: Entering new markets or expanding into untapped geographical areas.
    2. Product or service innovation: Introducing new and improved products or services to meet customer demands.
    3. Strategic partnerships: Collaborating with other businesses to leverage each other's strengths and gain a competitive advantage.
    4. Technological advancements: Adopting new technologies to improve operational efficiency or enhance the customer experience.
    5. Changing consumer preferences: Identifying and capitalizing on emerging trends or shifts in customer preferences.
    6. Government policies and regulations: Leveraging changes in government policies or regulations to create new business opportunities.
    7. Mergers and acquisitions: Acquiring or merging with other companies to increase market share or diversify product offerings.
    8. Globalization: Expanding operations internationally to tap into new customer segments and increase revenue.
    9. Economic growth: Taking advantage of a growing economy to increase sales and expand market presence.
    10. Online presence: Utilizing the internet and e-commerce platforms to reach a wider customer base and increase sales.

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