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Company > Beacon Lighting Group: Business Model, SWOT Analysis, and Competitors 2023

Beacon Lighting Group: Business Model, SWOT Analysis, and Competitors 2023

Published: Feb 21, 2023

Inside This Article


    In this blog article, we will explore Beacon Lighting Group's business model, conduct a SWOT analysis, and examine its competitors as we look ahead to the year 2023. Beacon Lighting Group is a renowned Australian retailer specializing in lighting products. By understanding its business model, we can gain insights into its strategies and operations. Additionally, a SWOT analysis will shed light on the company's strengths, weaknesses, opportunities, and threats, providing a holistic view of its current position. Finally, we will delve into the competitive landscape, exploring the key players that Beacon Lighting Group will likely face in the coming years.

    What You Will Learn:

    • Who owns Beacon Lighting Group and the implications of its ownership structure.
    • The mission statement of Beacon Lighting Group and how it guides the company's operations and decision-making.
    • How Beacon Lighting Group generates revenue and the key components of its business model.
    • An overview of Beacon Lighting Group's competitors and their market presence.
    • A SWOT analysis of Beacon Lighting Group, including its strengths, weaknesses, opportunities, and threats.

    Who owns Beacon Lighting Group?

    Ownership of Beacon Lighting Group

    Beacon Lighting Group, a leading Australian lighting retailer, is primarily owned by its founder, Ian Robinson. Established in 1967, Beacon Lighting has grown to become a prominent player in the lighting industry, with over 100 stores across Australia.

    Ian Robinson - Founder and Major Shareholder

    Ian Robinson, the mastermind behind Beacon Lighting, founded the company with a vision to provide high-quality lighting solutions to Australian consumers. With his extensive knowledge and passion for lighting, Robinson has successfully steered the company towards remarkable growth.

    As the founder and major shareholder of Beacon Lighting Group, Robinson holds a significant stake in the company. His hands-on approach and commitment to excellence have played a pivotal role in shaping the company's success over the years.

    Publicly Listed Company

    In addition to Ian Robinson's ownership, Beacon Lighting Group is also a publicly listed company on the Australian Securities Exchange (ASX). The company went public in 2014, offering shares to the public and institutional investors.

    This move allowed Beacon Lighting Group to raise capital for expansion, enhance its market presence, and strengthen its competitive position in the industry. As a publicly listed company, Beacon Lighting Group is subject to regulatory requirements and financial reporting obligations.

    Shareholder Structure

    While Ian Robinson remains the major shareholder, the ownership structure of Beacon Lighting Group extends beyond his stake. As a publicly listed company, the ownership is distributed among various shareholders, including institutional investors, retail investors, and individual shareholders.

    The exact breakdown of ownership and the identities of specific shareholders can be found in the company's annual reports and public filings. These reports provide transparency and allow investors and stakeholders to understand the ownership structure of Beacon Lighting Group.


    Beacon Lighting Group is primarily owned by its founder, Ian Robinson, who holds a significant stake in the company. However, as a publicly listed company, ownership is also distributed among various shareholders. The company's listing on the Australian Securities Exchange has provided it with the means to raise capital and further expand its presence in the lighting industry.

    What is the mission statement of Beacon Lighting Group?

    The Mission Statement of Beacon Lighting Group

    Beacon Lighting Group is a renowned Australian company that specializes in providing high-quality lighting solutions to customers across the country. With a strong reputation for innovation, expertise, and exceptional customer service, the company has established itself as a leader in the lighting industry.

    The mission statement of Beacon Lighting Group reflects their commitment to delivering outstanding lighting products, exceptional customer experiences, and sustainable business practices. The company's mission can be summarized as follows:

    To Illuminate Lives and Spaces

    At the core of Beacon Lighting Group's mission is the desire to illuminate lives and spaces. The company believes that lighting has the power to transform and enhance any environment. Whether it's a cozy living room, a stylish office, or a breathtaking outdoor area, Beacon Lighting Group aims to provide lighting solutions that bring life and character to every space.

    To Inspire Creativity and Style

    Beacon Lighting Group is dedicated to inspiring creativity and style through their lighting products. They aim to offer a vast range of design options, from contemporary and minimalist to classic and elegant. By staying at the forefront of lighting trends, the company helps customers express their unique style and create spaces that reflect their personality and taste.

    To Provide Superior Quality and Innovation

    Another important aspect of Beacon Lighting Group's mission is to provide superior quality and innovation in their lighting solutions. The company is committed to sourcing and developing products that meet the highest standards of craftsmanship and performance. By investing in research and development, Beacon Lighting Group consistently introduces innovative lighting technologies and designs that surpass customer expectations.

    To Foster Sustainable Practices

    Beacon Lighting Group recognizes the importance of sustainable business practices and is dedicated to minimizing their environmental impact. The company strives to offer energy-efficient lighting options, actively promotes recycling programs, and supports initiatives that contribute to a more sustainable future. By integrating sustainability into their operations, Beacon Lighting Group aims to be a responsible corporate citizen and inspire others to do the same.

    In conclusion, the mission statement of Beacon Lighting Group reflects their commitment to illuminating lives and spaces, inspiring creativity and style, providing superior quality and innovation, and fostering sustainable practices. By staying true to their mission, the company continues to be a trusted provider of exceptional lighting solutions in Australia.

    How does Beacon Lighting Group make money?

    Retail Sales

    One of the main ways Beacon Lighting Group generates revenue is through retail sales. As a leading retailer of lighting and ceiling fans in Australia, the company operates a network of stores across the country. These stores offer a wide range of lighting fixtures, lamps, ceiling fans, and related accessories to both residential and commercial customers.

    Beacon Lighting Group's retail sales contribute significantly to its revenue stream. The company focuses on providing high-quality products and excellent customer service to attract and retain customers. With a diverse product range and a strong brand reputation, the company is able to generate substantial sales revenue from its stores.


    In addition to its physical stores, Beacon Lighting Group also capitalizes on the growing trend of online shopping. The company operates an e-commerce platform that enables customers to browse and purchase products online. This online store provides convenience and accessibility to customers who prefer to shop from the comfort of their own homes.

    The e-commerce channel is a significant revenue generator for Beacon Lighting Group. By expanding its reach beyond physical store locations, the company can tap into a wider customer base and increase its sales potential. With the rise in online shopping, Beacon Lighting Group continually invests in its e-commerce platform to enhance the user experience and drive online sales.

    Trade Sales

    Apart from serving individual customers, Beacon Lighting Group also caters to the trade industry. The company offers specialized products and services to architects, builders, interior designers, and other professionals involved in the construction and renovation sectors. This includes providing lighting solutions for commercial projects, such as office buildings, hotels, and retail spaces.

    Trade sales contribute significantly to Beacon Lighting Group's revenue stream. By establishing strong relationships with trade professionals, the company secures contracts for large-scale projects, which can result in substantial sales volume. With a dedicated team that specializes in trade sales, Beacon Lighting Group ensures it meets the unique needs and requirements of the trade industry.

    Franchise Operations

    As part of its expansion strategy, Beacon Lighting Group operates a franchise model. This allows individuals to own and operate Beacon Lighting stores under the company's brand and guidance. Franchisees benefit from the established reputation and proven business model of Beacon Lighting Group, while the company generates revenue through franchise fees and ongoing royalties.

    Franchise operations contribute to Beacon Lighting Group's overall revenue and market presence. By partnering with motivated entrepreneurs who share the company's vision, Beacon Lighting Group expands its reach into new markets and increases its brand exposure. The franchise model also enables the company to leverage local knowledge and expertise for better market penetration and customer engagement.

    In conclusion, Beacon Lighting Group generates revenue through various channels, including retail sales, e-commerce, trade sales, and franchise operations. By diversifying its revenue streams and continuously adapting to changing market trends, the company remains a leading player in the lighting and ceiling fan industry in Australia.

    Beacon Lighting Group Business Model Canvas Explained

    What is a Business Model Canvas?

    A Business Model Canvas is a strategic management tool that allows businesses to describe, design, challenge, and pivot their business models. It provides a visual representation of how a company creates, delivers, and captures value. Developed by Alexander Osterwalder, the Business Model Canvas consists of nine key building blocks that form the foundation of a business's value proposition.

    The Key Building Blocks of the Business Model Canvas

    1. Customer Segments: Beacon Lighting Group identifies and segments its customers based on various factors such as demographics, geography, and psychographics. They cater to both residential and commercial customers, offering lighting solutions that meet their specific needs and preferences.

    2. Value Proposition: Beacon Lighting Group's value proposition lies in providing high-quality lighting products and exceptional customer service. They offer a wide range of innovative and energy-efficient lighting solutions that enhance the aesthetics and functionality of any space.

    3. Channels: Beacon Lighting Group utilizes both online and offline channels to reach its customers. They have a well-established e-commerce platform that allows customers to browse and purchase products online. Additionally, they have a network of retail stores across Australia, providing a personalized shopping experience to customers.

    4. Customer Relationships: Beacon Lighting Group focuses on building strong customer relationships through excellent service and support. They provide personalized advice and assistance to customers, helping them select the right lighting solutions for their specific requirements. Moreover, they offer after-sales services such as installation and maintenance to ensure customer satisfaction.

    5. Revenue Streams: The primary revenue stream for Beacon Lighting Group comes from the sale of lighting products. They also generate revenue through additional services such as installation, repairs, and maintenance. Furthermore, they may explore partnerships and collaborations to create additional revenue streams in the future.

    6. Key Resources: Beacon Lighting Group's key resources include a diverse range of lighting products, a strong brand reputation, a well-trained and knowledgeable staff, an extensive network of suppliers, and advanced technological infrastructure to support their operations.

    7. Key Activities: The key activities of Beacon Lighting Group involve product sourcing, inventory management, marketing and advertising, customer service, staff training, and maintaining relationships with suppliers and partners. They also focus on continuous research and development to stay ahead in the lighting industry.

    8. Key Partnerships: Beacon Lighting Group collaborates with various suppliers, manufacturers, and designers to ensure a diverse and high-quality product range. They also form partnerships with industry experts and influencers to enhance their brand positioning and reach a wider audience.

    9. Cost Structure: Beacon Lighting Group incurs costs related to product sourcing, inventory management, marketing and advertising, rent and utilities for retail stores, employee salaries, and technological infrastructure. They strive to optimize their costs without compromising on the quality of their products and services.


    By utilizing the Business Model Canvas, Beacon Lighting Group can gain a comprehensive understanding of their business model and identify areas for improvement. This tool helps them align their key building blocks, capitalize on their strengths, and address any weaknesses. With a clear and well-defined business model, Beacon Lighting Group can continue to thrive in the competitive lighting industry.

    Which companies are the competitors of Beacon Lighting Group?

    Major Competitors

    Beacon Lighting Group faces competition from various companies in the lighting and home improvement industry. Here are some of its major competitors:

    1. Bunnings Warehouse: As a leading retailer of home improvement and renovation products, Bunnings Warehouse offers a wide range of lighting options, including both indoor and outdoor fixtures. With its extensive network of stores across Australia, Bunnings Warehouse has become a strong competitor for Beacon Lighting Group.

    2. IKEA: Known for its affordable and stylish furniture, IKEA also offers a range of lighting solutions that cater to different aesthetics and budgets. With its global presence and popularity, IKEA poses a significant threat to Beacon Lighting Group, especially in terms of attracting price-conscious consumers.

    3. Fantastic Furniture: Although primarily known for its furniture offerings, Fantastic Furniture also provides a selection of lighting products. With its competitive pricing strategy and numerous store locations, Fantastic Furniture competes directly with Beacon Lighting Group, particularly in the mid-range lighting market.

    Specialized Lighting Retailers

    Apart from the major competitors, Beacon Lighting Group also faces competition from specialized lighting retailers that focus solely on lighting products and services. Some notable competitors in this category include:

    1. Lighting Superstore: With a wide range of lighting options, including chandeliers, pendants, and wall lights, Lighting Superstore targets both residential and commercial customers. Its specialization in lighting products allows it to provide a more comprehensive selection and expertise in the field.

    2. Euroluce Lighting: Known for its high-end and luxury lighting fixtures, Euroluce Lighting appeals to customers seeking exclusive and designer lighting options. With its emphasis on quality and unique designs, Euroluce Lighting competes with Beacon Lighting Group for customers looking for premium lighting solutions.

    3. Mica Lighting: As an online lighting retailer, Mica Lighting offers a convenient and extensive range of lighting products for various applications. Its online presence gives Mica Lighting a competitive advantage in terms of accessibility and a larger customer base beyond physical store locations.

    These are just a few examples of the competitors that Beacon Lighting Group encounters in the lighting and home improvement industry. The competition among these companies drives innovation, pricing strategies, and customer-focused offerings, benefiting consumers with a wider range of choices.

    Beacon Lighting Group SWOT Analysis


    • Established brand: Beacon Lighting Group has been in the lighting industry for over 50 years, with a strong reputation and recognition among customers.
    • Wide product range: The company offers a diverse range of lighting products, catering to different customer preferences and needs.
    • Strong distribution network: Beacon Lighting Group operates through a network of over 100 stores across Australia, allowing for easy access to its products.
    • Customer loyalty program: The company has a loyalty program that rewards customers for their purchases, encouraging repeat business and fostering customer loyalty.
    • Online presence: Beacon Lighting Group has a well-developed online platform, allowing customers to browse and purchase products from the comfort of their own homes.


    • High reliance on Australian market: The majority of Beacon Lighting Group's sales come from the Australian market, making the company vulnerable to fluctuations in the local economy.
    • Limited international presence: While the company has expanded its operations to New Zealand, its presence in other international markets is relatively limited.
    • Price competitiveness: Beacon Lighting Group faces competition from both brick-and-mortar retailers and online platforms, making it challenging to maintain competitive pricing.
    • Dependence on suppliers: The company relies on various suppliers for its lighting products, making it susceptible to potential disruptions in the supply chain.


    • Growing demand for energy-efficient lighting: With increasing environmental awareness and government regulations promoting energy-efficient lighting solutions, Beacon Lighting Group can capitalize on this trend by offering a wide range of eco-friendly products.
    • Expansion into new markets: The company can explore opportunities to expand its presence in international markets, diversifying its revenue streams and reducing its reliance on the Australian market.
    • Online sales growth: The rising popularity of online shopping provides an opportunity for Beacon Lighting Group to further develop its online platform, increasing sales and reaching a wider customer base.
    • Home improvement market growth: As more homeowners focus on renovating and improving their homes, Beacon Lighting Group can benefit from increased demand for lighting products.


    • Economic downturn: Any economic recession or downturn can negatively impact consumer spending on non-essential items, potentially affecting Beacon Lighting Group's sales.
    • Intense competition: The lighting industry is highly competitive, with numerous players, both online and offline. This competition can put pressure on the company's market share and profitability.
    • Changing consumer preferences: Consumer preferences and trends can change rapidly, making it essential for Beacon Lighting Group to stay updated and adapt its product offerings accordingly.
    • Potential supply chain disruptions: Any disruptions in the supply chain, such as delays or shortages in raw materials or finished products, can negatively impact the company's ability to meet customer demand.

    Key Takeaways

    • Beacon Lighting Group is owned by Glen and Susan Robinson, who founded the company in 1967.
    • The mission statement of Beacon Lighting Group is to provide customers with high-quality lighting products, exceptional customer service, and innovative lighting solutions.
    • Beacon Lighting Group generates revenue through the sale of lighting products, including indoor and outdoor lighting fixtures, lamps, ceiling fans, and accessories.
    • The company's business model canvas includes key elements such as customer segments, value proposition, channels, customer relationships, revenue streams, key activities, key resources, and key partnerships.
    • Competitors of Beacon Lighting Group include other lighting retailers and suppliers such as Bunnings Warehouse, IKEA, and Lighting Superstore.
    • In terms of SWOT analysis, Beacon Lighting Group's strengths include a strong brand reputation and a wide product range, while weaknesses may include potential price competition and reliance on the retail industry. Opportunities for the company include expanding into new markets and online sales, while threats may include economic downturns and changing consumer preferences.


    In conclusion, Beacon Lighting Group is owned by the founding Shaw family, who have been in the lighting industry for over 50 years. The company's mission statement is to deliver exceptional lighting products and services to enhance the lives of their customers.

    Beacon Lighting Group primarily makes money through the sale of lighting products, including both traditional and innovative designs, as well as through their installation and maintenance services. They leverage their extensive retail network, online presence, and focus on customer satisfaction to drive sales and revenue.

    Analyzing Beacon Lighting Group's business model canvas, we can see that they have a strong value proposition, offering a wide range of high-quality lighting solutions. Their key activities include product sourcing, marketing, and customer service, which are supported by a robust infrastructure and partnerships with suppliers.

    In terms of competition, Beacon Lighting Group faces competition from both traditional brick-and-mortar retailers and online platforms specializing in lighting products. Some notable competitors include Lighting Superstore, The Lighting Centre, and Online Lighting. These competitors challenge Beacon Lighting Group's market share and require the company to continuously innovate and differentiate itself.

    Performing a SWOT analysis on Beacon Lighting Group, we can identify their strengths such as a strong brand reputation, extensive retail network, and customer-centric approach. However, they also face weaknesses such as potential fluctuations in demand and the need to adapt to emerging technologies. Additionally, opportunities for growth lie in expanding their online presence and entering new markets, while threats include economic downturns and increased competition.

    Overall, Beacon Lighting Group has established itself as a leading player in the lighting industry, driven by their commitment to quality, customer satisfaction, and continuous innovation. Their strong market position, solid business model, and ability to adapt to changing market dynamics position them well for future success.


    How to do a SWOT analysis with a group?

    Doing a SWOT analysis with a group can be an effective way to gather diverse perspectives and insights. Here's a step-by-step guide on how to conduct a group SWOT analysis:

    1. Define the Objective: Clearly articulate the purpose and objective of the SWOT analysis. Identify the specific area or project you want to analyze.

    2. Assemble the Group: Gather a diverse group of individuals who have relevant knowledge and experience related to the objective. This may include team members, stakeholders, subject matter experts, or other relevant parties.

    3. Explain the SWOT Framework: Provide a brief overview of the SWOT analysis framework, ensuring everyone understands its components. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats.

    4. Brainstorm Strengths and Weaknesses: Begin with the internal factors. Ask participants to identify and discuss the strengths and weaknesses of the subject being analyzed. Encourage open and honest discussion, allowing everyone to contribute their perspectives.

    5. List Strengths and Weaknesses: As the group discusses the strengths and weaknesses, record them on a flip chart, whiteboard, or a digital collaboration tool visible to everyone.

    6. Analyze Opportunities and Threats: Shift the focus to the external factors. Ask the group to identify and discuss the opportunities and threats relevant to the objective. Encourage participants to consider factors such as market trends, competitive landscape, technological advancements, regulatory changes, etc.

    7. List Opportunities and Threats: Record the identified opportunities and threats alongside the strengths and weaknesses on the same platform used in step 5.

    8. Prioritize and Assess: Once all four aspects of the SWOT analysis are listed, facilitate a discussion to prioritize and assess each item. Encourage the group to evaluate the significance and impact of each factor and rank them accordingly.

    9. Formulate Strategies: Based on the prioritized SWOT factors, facilitate a discussion to generate strategies or action plans. Encourage the group to leverage strengths, address weaknesses, seize opportunities, and mitigate threats.

    10. Document the Analysis: Make sure to document the outcomes of the SWOT analysis, including the identified strengths, weaknesses, opportunities, threats, and the formulated strategies. This documentation will serve as a reference for future decision-making and planning.

    Remember, effective facilitation is crucial during the group SWOT analysis to ensure everyone's participation, maintain focus, and encourage constructive discussions.

    What is SWOT analysis of a group project?

    SWOT analysis is a strategic planning technique used to evaluate the strengths, weaknesses, opportunities, and threats of a particular project or organization. When applied to a group project, a SWOT analysis can provide valuable insights and help the group identify areas of improvement and potential challenges. Here is how SWOT analysis can be applied to a group project:

    1. Strengths:
    • Identify the strengths of the group project, such as a diverse team with different skill sets, expertise, and perspectives.
    • Consider any unique resources or assets available to the group, such as access to specific data, technology, or facilities.
    • Highlight any previous successful experiences or achievements that can contribute to the project's success.
    1. Weaknesses:
    • Assess the weaknesses or limitations of the group project, such as a lack of specific skills or expertise.
    • Identify any potential time, budget, or resource constraints that may hinder the project's progress.
    • Consider any internal challenges within the group, such as poor communication, conflicts, or coordination issues.
    1. Opportunities:
    • Identify external opportunities that can benefit the group project, such as new technologies, funding sources, or partnerships.
    • Consider any emerging trends or market demands that align with the project's objectives.
    • Look for potential collaborations or networking opportunities that can enhance the project's outcomes.
    1. Threats:
    • Identify potential threats or challenges that may impact the group project's success, such as competing projects or limited resources.
    • Consider any external factors like regulatory changes, economic conditions, or technological advancements that may affect the project.
    • Highlight any potential risks or obstacles that the group needs to address and mitigate.

    By conducting a SWOT analysis on a group project, the team can develop a better understanding of its internal and external environment. This analysis can help the group make informed decisions, leverage its strengths, mitigate weaknesses, seize opportunities, and proactively address threats, thus increasing the chances of project success.

    What is an example of SWOT opportunities?

    An example of SWOT opportunities could be:

    • Expansion into new markets or geographic locations
    • Launching new products or services to meet changing customer demands
    • Leveraging emerging technologies to improve efficiency and productivity
    • Forming strategic alliances or partnerships to access new distribution channels or customer segments
    • Expanding online presence and e-commerce capabilities to reach a wider customer base
    • Capitalizing on changing regulatory or legislative environment to gain a competitive advantage
    • Increasing brand awareness and market share through effective marketing and advertising campaigns
    • Acquiring competitors or complementary businesses to strengthen market position
    • Developing and implementing customer loyalty programs to enhance customer retention and satisfaction
    • Investing in research and development to innovate and stay ahead of competitors.

    What are the 4 pillars of SWOT analysis?

    The four pillars of SWOT analysis are:

    1. Strengths: These are the internal factors that give an organization an advantage over its competitors. Strengths can include a strong brand image, skilled workforce, patented technology, or efficient production processes.

    2. Weaknesses: These are the internal factors that put an organization at a disadvantage compared to its competitors. Weaknesses can include outdated technology, poor customer service, limited resources, or lack of brand recognition.

    3. Opportunities: These are the external factors that an organization can exploit to its advantage. Opportunities can arise from changes in the market, new technologies, emerging trends, or gaps in the competition.

    4. Threats: These are the external factors that can potentially harm an organization's performance. Threats can include intense competition, changing consumer preferences, economic downturns, or new regulations.

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