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Company > Allergan: Business Model, SWOT Analysis, and Competitors 2023

Allergan: Business Model, SWOT Analysis, and Competitors 2023

Published: Apr 23, 2023

Inside This Article


    Allergan, a leading pharmaceutical company, has gained significant recognition in the healthcare industry due to its innovative business model. This blog article aims to provide a comprehensive overview of Allergan, including its business model, SWOT analysis, and key competitors. By analyzing Allergan's strengths, weaknesses, opportunities, and threats, we can gain valuable insights into the company's strategic position in the market. Furthermore, understanding the competitive landscape will allow us to gauge Allergan's performance in comparison to its rivals as we look ahead to the year 2023.

    What You Will Learn:

    • Who owns Allergan and the significance of its ownership structure in the pharmaceutical industry.
    • The mission statement of Allergan and how it guides the company's operations and goals.
    • How Allergan generates revenue and the various sources of income that contribute to its financial success.
    • An in-depth explanation of Allergan's business model canvas, highlighting the key components and their interrelationships.
    • A comprehensive overview of Allergan's competitors in the pharmaceutical industry, including their strengths and weaknesses.
    • An insightful SWOT analysis of Allergan, examining its internal strengths and weaknesses, as well as external opportunities and threats.

    Who owns Allergan?

    Major Shareholders

    Allergan, a leading global pharmaceutical company, has a diverse ownership structure. The ownership of Allergan is spread across various institutional investors, mutual funds, and individual shareholders. Let's take a closer look at some of the major shareholders of Allergan:

    1. Vanguard Group: As of the latest available data, Vanguard Group holds a significant stake in Allergan. This renowned investment management company is known for its diversified portfolio and long-term investment approach. With its extensive holdings, Vanguard Group plays a crucial role in shaping Allergan's ownership structure.

    2. BlackRock: Another major shareholder in Allergan is BlackRock, a global investment management corporation. With its vast array of mutual funds and exchange-traded funds (ETFs), BlackRock is one of the largest asset managers worldwide. Its stake in Allergan signifies the company's confidence in the pharmaceutical industry and Allergan's potential for growth.

    Notable Institutional Investors

    Apart from Vanguard Group and BlackRock, several other institutional investors hold significant stakes in Allergan. These include:

    1. State Street Corporation: State Street Corporation, a prominent financial services provider, is a notable shareholder of Allergan. As a custodian bank, State Street manages assets for institutional investors and serves as a major player in the ownership structure of Allergan.

    2. Capital Research and Management Company: Capital Research and Management Company is an investment management firm that actively manages funds for various clients. Its stake in Allergan demonstrates the confidence of its clients in the pharmaceutical industry and their belief in Allergan's prospects.

    Key Individual Shareholders

    While institutional investors dominate the ownership structure of Allergan, several individual shareholders also hold notable stakes. These individuals may include company executives, board members, and other influential figures within the pharmaceutical industry. Their personal interests align with the success of Allergan, further solidifying its ownership base.


    Allergan's ownership is widely dispersed among institutional investors, mutual funds, and individual shareholders. The presence of major shareholders like Vanguard Group and BlackRock underscores the confidence of renowned investment management companies in Allergan's potential. Additionally, notable institutional investors, including State Street Corporation and Capital Research and Management Company, contribute to the diverse ownership structure. Overall, this diverse ownership base reflects the market's recognition of Allergan's position as a leading player in the pharmaceutical industry.

    What is the mission statement of Allergan?

    The Mission Statement of Allergan: Empowering Confidence and Enriching Lives

    Allergan, a global pharmaceutical company, is driven by a powerful mission statement that encapsulates its core purpose and values. The company's mission is to empower confidence and enrich lives through its innovative products and solutions.

    Allergan recognizes that confidence plays a fundamental role in people's lives, impacting their overall well-being and quality of life. By focusing on empowering confidence, the company aims to provide individuals with the tools and resources they need to feel and look their best. Allergan's commitment to this mission is evident in its wide range of products, which encompass pharmaceuticals, medical aesthetics, and consumer healthcare.

    Through their pharmaceutical division, Allergan develops and delivers innovative medicines that address critical health issues. These medications aim to improve patient outcomes and provide relief for various medical conditions. By continuously investing in research and development, Allergan strives to bring forth new treatments that have the potential to transform lives and enhance overall health and well-being.

    Allergan's medical aesthetics portfolio is dedicated to providing individuals with safe and effective solutions to enhance their natural beauty. From Botox to dermal fillers and body contouring treatments, Allergan's products are designed to help individuals feel more confident and comfortable in their own skin. By offering these transformative options, the company empowers individuals to embrace their unique beauty and express themselves with confidence.

    In addition to pharmaceuticals and medical aesthetics, Allergan's consumer healthcare division focuses on delivering over-the-counter products that promote wellness and enhance everyday life. From eye care to skincare, Allergan provides individuals with access to high-quality products that improve their overall health and self-care routines.

    Allergan's mission statement serves as a guiding principle for the company's daily operations and decision-making processes. It underpins their commitment to excellence, innovation, and the relentless pursuit of improving lives. By empowering confidence and enriching lives, Allergan strives to make a positive impact on individuals, communities, and society as a whole.

    How does Allergan make money?

    Pharmaceutical Products

    Allergan generates a significant portion of its revenue through the sale of pharmaceutical products. The company's extensive portfolio includes prescription medications across multiple therapeutic areas, such as eye care, neuroscience, aesthetics, and gastroenterology. Allergan's flagship product, Botox, is widely recognized and used for various medical and cosmetic purposes. Other notable pharmaceutical products include Restasis, an eye drop for chronic dry eye, and Linzess, a medication for irritable bowel syndrome with constipation. Through strategic research and development, Allergan continues to innovate and introduce new pharmaceutical products to address unmet medical needs, further solidifying its revenue stream in this segment.

    Medical Aesthetics

    Allergan has established a strong presence in the medical aesthetics market, contributing significantly to its revenue. The company offers a range of aesthetic products and treatments that help individuals enhance their appearance. Botox, mentioned earlier, is one of the key products in this segment. It is widely used for wrinkle reduction and facial rejuvenation. Allergan also manufactures dermal fillers, such as Juvéderm and Voluma, which are used to restore volume and address facial lines and wrinkles. These products have gained immense popularity among both consumers and healthcare professionals, contributing to Allergan's success in the medical aesthetics market.

    Eye Care Products

    Allergan has a strong foothold in the eye care industry, generating substantial revenue from the sale of ophthalmic pharmaceuticals and eye care products. The company offers a variety of prescription medications and over-the-counter solutions to address various eye conditions. Restasis, mentioned earlier, is a leading prescription eye drop used to treat chronic dry eye. Allergan also provides other ophthalmic products, including Lumigan and Alphagan, which are used to reduce intraocular pressure in patients with glaucoma. Through its eye care division, Allergan caters to the needs of millions of individuals worldwide, ensuring healthy vision and generating a significant revenue stream.

    International Markets

    Allergan's revenue is not limited to the domestic market; the company has a strong presence and generates substantial income from international markets. By expanding its operations globally, Allergan taps into the growing demand for its pharmaceutical and aesthetic products in various countries. The company's international revenue is driven by its ability to adapt to local regulations, establish strategic partnerships, and effectively market its products to a diverse customer base. With a global footprint, Allergan continues to explore new markets and seize opportunities, bolstering its revenue and solidifying its position as a global healthcare leader.

    Overall, Allergan's revenue streams encompass pharmaceutical products, medical aesthetics, eye care products, and international markets. Through a diversified portfolio and a strong focus on innovation, the company maintains a robust financial performance while addressing the health and beauty needs of individuals worldwide.

    Allergan Business Model Canvas Explained

    What is a Business Model Canvas?

    A Business Model Canvas is a strategic management tool that helps businesses visually represent and analyze their business model. It provides a structured framework for understanding the key components of a business and how they interact with each other. The canvas is divided into nine building blocks, which together form a comprehensive overview of the organization's strategy, value proposition, customers, and revenue streams.

    Overview of Allergan's Business Model Canvas

    Allergan, a global pharmaceutical company specializing in medical aesthetics, eye care, and central nervous system drugs, has a well-defined and successful business model. Let's explore the different building blocks of Allergan's Business Model Canvas to gain a deeper understanding of their strategic approach.

    Key Partnerships

    Allergan actively engages in strategic partnerships with various stakeholders to enhance its business model. These partnerships include collaborations with research institutions, universities, medical professionals, and other pharmaceutical companies. By partnering with key players in the industry, Allergan gains access to innovative technologies, research capabilities, and market expertise, fostering its growth and competitive advantage.

    Key Activities

    Allergan's key activities revolve around research and development, manufacturing, marketing, and sales of pharmaceutical products. The company invests significant resources in developing advanced treatments, conducting clinical trials, and ensuring regulatory compliance. Additionally, Allergan focuses on marketing its products through various channels, such as healthcare professionals, direct-to-consumer advertising, and digital platforms, to reach a wider audience.

    Key Resources

    Allergan's key resources include its intellectual property portfolio, manufacturing facilities, research and development capabilities, and skilled workforce. The company's extensive patent portfolio protects its innovative products, ensuring a competitive edge in the market. Furthermore, Allergan's state-of-the-art manufacturing facilities enable efficient production and distribution of pharmaceuticals globally.

    Value Proposition

    Allergan's value proposition lies in providing innovative and high-quality pharmaceutical products that improve the lives of patients. The company's focus on medical aesthetics, eye care, and central nervous system drugs addresses critical healthcare needs, offering solutions for various medical conditions. Allergan's commitment to research and development ensures a pipeline of novel treatments, reinforcing its value proposition to patients and healthcare providers.

    Customer Segments

    Allergan serves a diverse range of customer segments, including patients, healthcare professionals, hospitals, clinics, and pharmacies. By understanding the unique needs and preferences of these segments, Allergan tailors its products and marketing strategies to effectively reach and serve its customers. The company's customer-centric approach fosters strong relationships and brand loyalty within the healthcare community.


    Allergan utilizes a multi-channel distribution strategy to reach its customers effectively. The company leverages direct sales representatives, wholesalers, distributors, and online platforms to ensure widespread availability of its pharmaceutical products. Through these channels, Allergan maintains a global presence, enabling patients and healthcare professionals worldwide to access their treatments.

    Cost Structure

    Allergan's cost structure primarily comprises research and development expenses, manufacturing costs, marketing and sales expenditures, and regulatory compliance costs. The company's commitment to innovation necessitates substantial investments in R&D to develop groundbreaking treatments. Additionally, manufacturing costs and quality control measures are vital to ensure the production of safe and efficacious pharmaceuticals.

    Revenue Streams

    Allergan generates revenue through the sale of its pharmaceutical products. The company's diverse portfolio includes both prescription and over-the-counter drugs, enabling multiple revenue streams. Allergan's revenue is derived from various customer segments, including patients, healthcare professionals, hospitals, and pharmacies, creating a robust and sustainable revenue model.


    Allergan's Business Model Canvas provides a comprehensive framework for understanding the company's strategic approach. By analyzing the key building blocks, including partnerships, activities, resources, value proposition, customer segments, channels, cost structure, and revenue streams, it becomes evident that Allergan's success lies in its commitment to innovation, customer-centricity, and strong industry collaborations. This holistic approach has positioned Allergan as a leading pharmaceutical company in the market.

    Which companies are the competitors of Allergan?

    Major Competitors of Allergan

    When it comes to the pharmaceutical and healthcare industry, Allergan faces tough competition from several noteworthy companies. Here are some of the major competitors of Allergan:

    1. Pfizer Inc.

    Pfizer, a global pharmaceutical company, is a significant competitor to Allergan. With a diverse portfolio of products, Pfizer operates in various therapeutic areas, including oncology, immunology, cardiovascular, and neuroscience. The company's strong presence in the global market and its extensive research and development capabilities make it a formidable rival for Allergan.

    2. Johnson & Johnson

    Johnson & Johnson is another prominent competitor of Allergan. This multinational corporation operates across three major segments: pharmaceuticals, medical devices, and consumer health products. With a vast range of products and a strong global distribution network, Johnson & Johnson poses a significant challenge to Allergan in multiple areas of the healthcare industry.

    3. Novartis International AG

    Novartis, a Swiss multinational pharmaceutical company, competes with Allergan in various therapeutic areas. The company focuses on innovative medicines, generics, and eye care. With its strong research and development capabilities and a global presence, Novartis constantly introduces new products and treatments, intensifying the competition in the pharmaceutical market.

    4. AbbVie Inc.

    AbbVie, a research-based biopharmaceutical company, is a direct competitor of Allergan. Known for its expertise in immunology and oncology, AbbVie develops and markets a range of innovative drugs. With its commitment to advancing patient care, AbbVie poses a significant challenge to Allergan, especially in areas where both companies operate.

    5. Merck & Co., Inc.

    Merck & Co., also known as MSD outside the United States and Canada, competes with Allergan in various therapeutic areas. With a diverse product portfolio that includes prescription medicines, vaccines, biologic therapies, and animal health products, Merck & Co. presents a formidable challenge to Allergan's market share.

    The Competitive Landscape

    The pharmaceutical and healthcare industry is highly competitive, with companies constantly vying for market dominance and innovations that lead to better patient outcomes. Allergan faces fierce competition from these major players, along with numerous other regional and local companies that operate in specific therapeutic areas.

    To stay ahead in this competitive landscape, Allergan focuses on strategic partnerships, research and development, and continuous innovation. By investing in new technologies and therapies, Allergan aims to differentiate itself and maintain its position as a leader in the industry.

    Allergan SWOT Analysis


    Allergan has several strengths that contribute to its success in the pharmaceutical industry. Firstly, the company has a strong portfolio of well-established and well-known brands, such as Botox and Juvederm, which have a loyal customer base. These brands have become synonymous with quality and efficacy, giving Allergan a competitive advantage.

    Secondly, Allergan has a robust research and development (R&D) pipeline. The company invests heavily in innovation and is constantly working on developing new and improved products. This dedication to R&D allows Allergan to stay ahead of its competitors and bring groundbreaking treatments to the market.

    Another strength of Allergan is its global presence. The company operates in more than 100 countries, giving it a wide reach and access to diverse markets. This global footprint allows Allergan to tap into various patient populations and adapt its products to meet specific regional needs.


    Despite its strengths, Allergan also faces certain weaknesses that need to be addressed. One weakness is the company's heavy reliance on a few key products. Botox, for instance, generates a significant portion of Allergan's revenue. While this product has been immensely successful, it also poses a risk if demand were to decline or if competitors were to introduce similar products.

    Additionally, Allergan faces challenges in terms of pricing and reimbursement. The pharmaceutical industry is highly regulated, and pricing pressures from government agencies and insurance companies can impact profitability. Allergan needs to carefully navigate these pricing dynamics to ensure its products remain accessible to patients while maintaining profitability.


    Allergan has several opportunities to explore and capitalize on. One notable opportunity is the growing demand for medical aesthetics treatments. With an increasing emphasis on self-care and beauty, there is a rising market for non-invasive cosmetic procedures. Allergan's expertise in this area positions the company to leverage this trend and expand its portfolio of aesthetic treatments.

    Another opportunity lies in the expansion of Allergan's product offerings into emerging markets. As economies develop and healthcare accessibility improves in countries like China and India, there is a growing demand for pharmaceutical products. By entering these markets strategically, Allergan can tap into a vast pool of potential customers and drive revenue growth.


    Allergan also faces a range of threats that could impact its business. One significant threat is the increasing competition in the pharmaceutical industry. As more companies enter the market and develop similar products, Allergan must continuously innovate to stay ahead. Failure to do so could result in loss of market share and revenue.

    Furthermore, Allergan is exposed to regulatory and legal risks. The pharmaceutical industry is subject to strict regulations and compliance requirements. Any violations or legal challenges could result in financial penalties, damage to the company's reputation, and even product recalls.

    Lastly, Allergan is vulnerable to the risk of intellectual property infringement. As a leader in the field, the company's innovative products and technologies are attractive targets for patent disputes and generic competition. These threats can significantly impact Allergan's market exclusivity and revenue streams.

    In conclusion, Allergan's SWOT analysis highlights its strengths in brand recognition, R&D capabilities, and global presence. However, weaknesses such as product reliance and pricing pressures need to be addressed. The company has opportunities to capitalize on the growing demand for medical aesthetics and expansion into emerging markets. Nevertheless, it must navigate threats such as increased competition, regulatory risks, and intellectual property challenges to maintain its position in the pharmaceutical industry.

    Key Takeaways

    • Allergan is owned by AbbVie, a global biopharmaceutical company.
    • The mission statement of Allergan is to "dedicate ourselves to making a remarkable impact on patients' lives through innovative and meaningful treatments."
    • Allergan generates revenue through the sale of pharmaceutical products, including prescription medications, medical devices, and over-the-counter products.
    • The Allergan Business Model Canvas explains the key components of the company's business model, including its value proposition, customer segments, key activities, and revenue streams.
    • Competitors of Allergan include pharmaceutical companies such as Pfizer, Johnson & Johnson, Novartis, and Merck.
    • In terms of SWOT analysis, Allergan's strengths lie in its strong brand portfolio and innovative products, while its weaknesses include potential legal and regulatory challenges. Opportunities for Allergan include expanding into emerging markets, while threats include intense competition and the risk of patent expirations.


    In conclusion, Allergan is a leading pharmaceutical company that specializes in developing and commercializing innovative medical solutions. With a strong mission statement focused on improving patient lives, they strive to provide effective and safe treatments for various medical conditions.

    Allergan generates revenue through various channels, including the sales of prescription drugs, aesthetic products, and medical devices. Their diverse portfolio allows them to cater to a wide range of healthcare needs, ensuring a steady stream of income.

    The Allergan Business Model Canvas provides a comprehensive overview of their key activities, resources, and partnerships. By analyzing their value proposition, customer segments, and distribution channels, it becomes evident that Allergan's success lies in their ability to effectively reach and cater to their target audience.

    In terms of competition, Allergan faces several other pharmaceutical companies in the market. Some notable competitors include Johnson & Johnson, Pfizer, and Novartis. Despite the presence of strong rivals, Allergan's commitment to innovation, research, and development has enabled them to maintain a competitive edge and secure a significant market share.

    Furthermore, conducting a SWOT analysis of Allergan reveals their strengths, weaknesses, opportunities, and threats. Their strong brand reputation, extensive product portfolio, and global reach are some of their strengths. However, challenges such as patent expirations, regulatory hurdles, and pricing pressures pose potential weaknesses and threats.

    Overall, Allergan is a powerhouse in the pharmaceutical industry, driven by their mission to improve patient lives. Through their strategic business model, they continue to thrive in a highly competitive market, demonstrating resilience and innovation.


    Who are Allergan competitors?

    Some of Allergan's competitors include:

    1. Pfizer Inc.
    2. Johnson & Johnson
    3. Merck & Co. Inc.
    4. Novartis AG
    5. Roche Holding AG
    6. Sanofi SA
    7. Eli Lilly and Company
    8. AbbVie Inc.
    9. GlaxoSmithKline plc
    10. Bristol-Myers Squibb Company

    What is the mission statement of Allergan?

    Allergan's mission statement is: "To boldly enable a healthier, more confident future for all of our stakeholders by developing, delivering, and promoting trusted, high-quality pharmaceutical, biologic, and consumer health products."

    Is Allergan a subsidiary of AbbVie?

    Yes, Allergan is a subsidiary of AbbVie.

    Is Allergan PLC the same as Allergan Inc?

    No, Allergan PLC and Allergan Inc are not the same company. Allergan PLC is a multinational pharmaceutical company based in Ireland, while Allergan Inc was a pharmaceutical company based in the United States. Allergan Inc was acquired by Actavis in 2015, and the combined company adopted the name Allergan PLC.

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