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Sample Pitch Deck Template

Mar 10, 2023

Creating a pitch deck for a business or project can be daunting, but with the right template, it can be significantly easier. This blog post will explore a sample pitch deck template that can be used to get started. With helpful tips and tricks, you'll be able to craft the perfect pitch deck to help you achieve success.

What You Will Learn:

  1. An overview of what a pitch deck is and why it is important
  2. How to create a pitch deck that is compelling and effective
  3. Tips for developing your pitch deck with a template
  4. What to include in your pitch deck and how to craft a compelling story
  5. Design principles for creating a professional-looking pitch deck
  6. Best practices for presenting your pitch deck to potential investors

What is a Pitch Deck?

A pitch deck is a presentation that entrepreneurs use to give potential investors an overview of their business. It is usually a 10 to 20 slide presentation that covers topics such as the business idea, the market opportunity, the team behind the business, the financials, the traction, and the ask. Pitch decks are used to secure investments from venture capitalists, angel investors, and other investors.

How to Create a Pitch Deck

Creating a pitch deck can be a daunting task, but it doesn't have to be. Start by gathering all the information you need, such as a market analysis, financial projections, and a team profile. Then, decide what information you want to include in your pitch deck. After that, you can begin creating the slides, with each slide covering a single point. Finally, make sure that your pitch deck is visually appealing and that it tells a compelling story.

Reasons to Use a Sample Pitch Deck Template

Using a sample pitch deck template can be beneficial for entrepreneurs who are just starting to create their pitch decks. A sample template can provide a structure and format to follow and can be used as a starting point for creating your own pitch deck. Additionally, a template can save you time by providing guidance and eliminating the need to create slides from scratch.

Benefits of Using a Pitch Deck Template

Using a pitch deck template can help you create an effective presentation. It can help you organize your information in a logical way that will be easy for investors to understand. Additionally, a template can help you create a visually-appealing presentation that will be more likely to grab the attention of potential investors.

Tips for Making an Effective Pitch Deck

When creating an effective pitch deck, it's important to be concise and to focus on the key points. Make sure each slide only covers one point and that the information is organized in a logical order. Additionally, make sure the presentation is visually appealing by using high-quality images and graphics.

What to Include in Your Pitch Deck

When creating your pitch deck, make sure to include the following information: a description of the business, a market analysis, a competitive analysis, an overview of the team, financial projections, and a summary of the ask. Additionally, make sure to include any other relevant information that will help investors understand your business.

Crafting a Compelling Pitch Deck Story

When creating a pitch deck, it's important to tell a compelling story. Start by introducing the problem and then explain how your product or service will solve it. Next, explain why you and your team are the best people to solve the problem. Finally, explain what you need from investors and how they will benefit from investing in your business.

Design Principles for a Professional Pitch Deck

When creating a professional pitch deck, it's important to keep design principles in mind. Make sure to use a consistent font and color palette throughout the presentation. Additionally, use visuals such as charts and graphs to make the information easier to understand. Finally, make sure the presentation is visually appealing and that it grabs the attention of potential investors.

How to Present Your Pitch Deck

When presenting your pitch deck, it's important to be prepared. Practice your presentation beforehand and make sure you know the material inside and out. Additionally, be sure to speak clearly and confidently and use visuals to emphasize key points. Finally, make sure to leave some time for questions at the end of the presentation.

Best Practices for Pitch Deck Presentations

When presenting a pitch deck, there are some best practices to keep in mind. Start by introducing yourself and your team and explain how you plan to solve the problem. Additionally, make Below we answer common questions entrepreneurs have about these topics.

1. What is a Pitch Deck?

What is the purpose of a Pitch Deck?

The purpose of a Pitch Deck is to persuade an investor to fund your project. Entrepreneurs should think about using storytelling to make their pitch more compelling. Stories are powerful because they help people relate to your idea on a personal level. They also provide context for your larger vision for your company.

How can a Pitch Deck help me secure funding for my business?

While you may think you have to present a polished and professional image, investors are often more interested in the "human" side of your story. This means they want to know what drove you to start your business and the challenges you have overcome along the way.

If you have a compelling story to tell, don't be afraid to let your true self shine through in your pitch deck. By doing so, you will ensure that your investors are able to connect with you on a deeper level and will be more inclined to invest in your business.

2. How to Create a Pitch Deck

What elements should be included in a pitch deck?

Every pitch deck is different, and there are no definitive rules for what elements should be included. However, there are some common elements that you should consider including in your deck. These include:

A brief overview of your company and its mission statement A description of the problem your product/service aims to solve A description of your target audience and how your product/service will benefit them A description of your product/service A description of your current state of development A description of your current traction (if any) A description of your financials A description of your team and their experience A description of your current partnerships And finally, a call to action and a way of getting in touch with you.

How can I make my pitch deck stand out from the competition?

The first way to make your pitch deck stand out from the competition is to have a clear message. You should be answering the question "what" before you answer the question "how". Your deck should be clear and concise, outlining your product/service, your customer, and the value proposition. Don't overcomplicate things with needless information. Think about how you can tell a story with your deck and how you can use visuals to tell it as well.

3. Reasons to Use a Sample Pitch Deck Template

How does a sample pitch deck template save time and resources?

Most pitch decks are around 20 slides long, and I think that's a good maximum length. Any more than that and you're risking losing the attention of your audience. That said, I see entrepreneurs create decks with 60 slides all the time. It's not always easy to know where to stop adding content and start cutting. A sample pitch deck template can help you keep the length of your deck in check. If you're creating your own deck from scratch, it's easy to get carried away and add too much. Seeing a sample deck of only 15 slides will help you understand that you can convey the same idea in fewer slides.

What features and components are typically included in a sample pitch deck template?

Including a call to action in your presentation is essential to get the wheels turning for your audience. Whether the call to action is asking for a sale or simply telling them to reach out to you, it's essential that you direct them somewhere after the presentation.

4. Benefits of Using a Pitch Deck Template

How can a pitch deck template help streamline the process of creating a successful pitch?

As a business owner or manager, you should consider the impact of your pitch on your audience. You want to be persuasive, so you need to incorporate visuals. A pitch deck template is a great way to make sure you're including all the right elements, so that you're hitting every point. You might be tempted to be creative and unique, but it's easier to impress with a solid deck that includes a standard format.

How can a pitch deck template help ensure that important components of the pitch are not overlooked?

A pitch deck template is a great way to show what a product or service looks like to potential investors or partners. Your presentation should be able to sell the vision without getting bogged down in the details, while still highlighting what makes your company and its products unique. A pitch deck template can help you make sure all of the important components of your pitch aren't overlooked.

5. Tips for Making an Effective Pitch Deck

What are the key components of a pitch deck?

The key component of a pitch deck is to tell a compelling story. Telling a compelling story is the best way to convince your audience to take action. Focus on telling a story that will resonate with your audience and make them feel something. Make sure your story is clear and concise. You want to get right to the point.

How can I incorporate visuals into my pitch deck to make it more effective?

We all have access to our audience's eyeballs, so we should all be looking for ways to make our marketing more visual. That's why marketers are increasingly turning to video. Video has become a staple in e-commerce marketing, but it's also the type of content that is most likely to go viral.

Video marketing is now a must for any business that wants to reach new audiences. Video marketing is effective because it creates an emotional connection with consumers. Videos can be used to tell the stories of your products and services, as well as educate customers about the benefits of using them. They can also be used to create social media posts and ads.

6. What to Include in Your Pitch Deck

What solutions does your product or service provide?

The best way to answer this question is to provide a detailed overview of your product or service and how it can benefit your customers. This is a great opportunity to showcase the benefits of your product or service and why it's unique to your competitors.

How does your product or service compare to similar offerings in the market?

The best way to answer this question is to use a competitor analysis template. Additionally, you can include a competitor matrix that shows how your company compares to its competitors. This makes it easier for the person asking the question to understand your business.

7. Crafting a Compelling Pitch Deck Story

How can you ensure that your pitch deck effectively communicates the key elements of your business model?

The best way to answer this question is to talk about your funnel. What is the conversion rate between people who see your landing page/website and people who purchase/sign up? What is the conversion rate between people who purchase/sign up and people who use your product?

These are the numbers that an investor wants to see. They want to know how easy or difficult it is to stick with your company's funnel. With this answer, show your funnel and discuss how you can improve it.

What visual elements can you include to make your pitch deck more compelling and engaging?

I always start with the end in mind. What is the response you are hoping to get from your audience? Is it raising their hand to sign up? Buying? Volunteering? Whatever the response, be intentional about it. For example, if you want people to sign up for your email list, you need to have a clear CTA at the end of your deck.

Also, know how long you have to present and craft your deck accordingly. The amount of information you can present in 10 minutes is much different than 10 hours.

8. Design Principles for a Professional Pitch Deck

How can I create a visual hierarchy within my pitch deck?

A pitch deck should be easy and quick to understand. You need to keep it short and sweet and therefore, your presentation needs to have a visual hierarchy. Use images that support your main points, and make sure that your logo and company name are visible.

What design elements should I include to make my deck memorable?

This is an excellent question as people love to be remembered. You can do this through creating a logo and emblazoning it on the deck. You can add a sticker or paint it on. The logo will be memorable and your customers will associate it with your brand. This can be a great way to build a lasting relationship with your customers and to increase your brand awareness.

9. How to Present Your Pitch Deck

What visual aids should you include in your pitch deck?

Presenting to an investor is not unlike presenting at a conference. You want to ensure that you're getting your message across, but you also don't want to overstay your welcome. Your presentation should be concise, but also complete. To that end, you might want to include some visual aids to break the presentation up a bit.

For example, you can start with a slide that outlines your presentation structure to give the audience an idea of what's to come. You can then dive into your presentation, and follow up with a slide that lets your audience know how much time you have left. These small visual aids can help break up the presentation and keep your audience engaged.

How should you structure your pitch deck to ensure maximum impact?

If you spent one year researching your target audience, you have the raw material to make your pitch deck impactful. One of the best ways to structure a pitch deck is to start with a comprehensive overview of your target audience. Why are they in need of what you offer? How big is the market? How big is the pain point? How many competitors are there, and who are they?

Answering these questions will help you build a compelling narrative around who your audience is and why your product/service is needed. Ideally, you will be able to use data from surveys, interviews, or other sources to back up your claims.

10. Best Practices for Pitch Deck Presentations

How can I keep my presentation concise and to the point?

The best way to keep a presentation concise is to first plan what you want to convey to your audience. Decide on the objectives of your presentation and create an outline of what you want to cover. If you have too many points in your presentation and it is taking too long, you can cut out some points and condense them into a short bullet point list. You can also add an FAQ section to your presentation, so that if people have questions, they know to look there for answers.

What visuals should I include to effectively communicate my message?

When answering the question, What visuals should I include to effectively communicate my message? the first thing that comes to mind is that there are no set rules. All visual content is different, and you should use your creativity to figure out which visuals will best complement your message. This could include diagrams, charts, graphs, photographs, or even just something as simple as a well-crafted sentence.

However, it's important to remember that visuals are only part of the story. In addition to visuals, it's also important to include text that provides more detail about what the visuals are trying to communicate.

Key Takeaways:

  1. A Pitch Deck is a presentation used to secure funding for a business venture.
  2. Creating a Pitch Deck involves crafting a compelling story, following design principles, and including essential information.
  3. Utilizing a Pitch Deck template can be beneficial in streamlining the process and ensuring a professional presentation.
  4. When creating a Pitch Deck, include key components such as business overview, market analysis, team members, and financials.
  5. Use best practices when making and delivering a Pitch Deck presentation to ensure a successful outcome.


Creating a great pitch deck is not an easy task, but it can be done. By understanding what a pitch deck is and why it's important, researching sample pitch deck templates, understanding the benefits of using a template, and following tips and best practices for creating and presenting a pitch deck, you can craft a compelling story that will help you make a successful pitch to potential investors. In addition, following design principles will help you create a professional pitch deck that looks great and is easy to understand. With the right preparation and strategy, you can create an effective pitch deck that will help you present your business in the best light.

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