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Founder Institute Pitch Deck Template

Mar 05, 2023

Are you looking for the ultimate pitch deck template to help you create the perfect presentation? Look no further than the Founder Suite's Pitch Deck Template! This template is designed to make it easier for founders and entrepreneurs to craft a compelling pitch deck in no time. With this template, you can quickly create a strong story that resonates with investors and potential partners. It is the perfect tool to make your startup stand out from the crowd!

What You Will Learn:

  1. How to structure and create an effective Pitch Deck for the Founder Institute
  2. What information should be included in your Pitch Deck to maximize engagement
  3. Techniques for crafting a compelling narrative for your Pitch Deck
  4. Strategies for designing a professional Pitch Deck that stands out from the crowd

Introduction to the Founder Institute Pitch Deck

The Founder Institute Pitch Deck is a tool used by founders to present their business ideas to potential investors. It is a comprehensive document that outlines key details around a company's past, present, and future. This includes information about the founders, the business model, the target market, the competitive landscape, and more. It is important to create an effective pitch deck that accurately conveys the value of the business and is tailored to the specific audience.

What Information to Include in Your Pitch Deck

A successful pitch deck should include the following information:

  • A brief overview of the company
  • A description of the product or service
  • The target market and customer segment
  • A competitive landscape analysis
  • A financial summary
  • A description of the team and experience
  • A description of the roadmap and timeline of plans

Crafting a Compelling Narrative

When crafting a pitch deck, it is important to create a compelling narrative that will engage potential investors. This includes highlighting the unique value proposition of the business, the potential for growth, and the competitive advantages. It should be clear why investors should get involved and what makes the company stand out from the competition.

Designing a Professional Pitch Deck

It is important to create a professional pitch deck that looks polished and is easy to read. This includes using visuals such as charts, graphs, and images to illustrate key points. The design should be simple and easy to understand, while still conveying the message of the business.

Tips for Creating an Engaging Presentation

When presenting the pitch deck, it is important to create an engaging presentation that captures the audience's attention. This includes using storytelling to explain the business model, highlighting key points, and using visuals to illustrate key points. It is also important to practice the presentation beforehand and be prepared to answer any questions.

Example Pitch Decks from Successful Companies

One of the best ways to learn about crafting a successful pitch deck is to look at examples from successful companies. The Ultimate Pitch Deck Template from Founder Suite is a great resource for viewing real-world examples from successful companies. This can help provide inspiration and guidance when creating a pitch deck.

What to Avoid in Your Pitch Deck

When creating a pitch deck, there are certain elements to avoid. This includes using jargon, being too long-winded, and providing too much detail. It is important to keep the presentation concise and focused on the key points.

Resources for Further Reading

For more information about creating a successful pitch deck, the following resources are useful:

  • The Ultimate Pitch Deck Template from Founder Suite
  • Harvard Business School's "How to Write a Pitch Deck"
  • Forbes' "Creating a Compelling Pitch Deck"
  • Entrepreneur's "How to Create an Awesome Pitch Deck"
  • TechCrunch's "How to Create an Effective Pitch Deck" Below we answer common questions entrepreneurs have about these topics.

1. Introduction to the Founder Institute Pitch Deck

What inspired you to create your business?

The inspiration for my company came from the realization that most people don't know how to manage their money, and that most financial advisors don't know how to help people manage their money. I created my company to help people manage their money better by providing them with access to the best financial advisors in the world.

What sets your business apart from the competition?

As an entrepreneur, it's important to remember that you don't have to reinvent the wheel when it comes to offering something new and unique. When answering the question, "What sets your business apart from the competition?", you simply need to highlight what makes your business unique and different from other businesses in your industry.

For example, if you were an entrepreneur in the car rental industry, you could highlight the fact that your company offers 24/7 customer service and that you have a large fleet of hybrid vehicles available. These are two key features that set your business apart from other car rental companies”features that are likely to appeal to customers looking for a more personalized experience.

2. What Information to Include in Your Pitch Deck

What is the value proposition of your product or service?

The value proposition of your product or service is the answer to the question "How will your product (or service) solve my customers' problems?". It's not enough to just say you offer a "great product" or "great service" ” people want to know how your product will solve their problems and make their lives better.

The best way to think about your value proposition is to start with your target customer and work backwards. What are their problems and how will your product or service solve those problems? What benefits will your product/service offer that their current solutions don't? How will their lives be better with your product/service? Be specific!

How does your product or service benefit the customer?

When you're trying to answer that question, it's important to realize that this question is typically asked so that the person asking can validate their perception of your product/service against their own personal standards. As an example, let's say that you're a SaaS product that offers a CRM platform for small businesses. If you were meeting with an enterprise buyer from a large company, they may ask this question because they want to judge your product against the standards for a CRM platform for a large company vs. a small company.

In this scenario, it would make sense for you to show how your CRM platform meets the topline standard requirements for a large company (ie. support for X million users, feature set A, B, C, etc.) while also showing how your platform also meets the bottomline requirements for a small company (ie. feature set X, Y, Z, etc.). In this example, you would want to show how you are meeting both sets of requirements to show that your product is a good fit for both types of customers.

3. Crafting a Compelling Narrative

What is the story you are trying to tell?

The story you tell should be the story you want to be known for. Once you figure out what story you want to tell, you can work backwards and create a brand that aligns with it. The way a brand looks, feels, and sounds should all be aligned with the story you tell.

How can you use language and visuals to create an engaging narrative?

To answer this question, you need to think about your brand and how you want to convey your mission, values, and story. You want to show people what makes you different and why they should choose you, which is where the visual and written narratives come in. By conveying your brand story in a way that makes it easy for people to understand and relate to, your business will become more relatable to your target audience, making it more appealing to potential customers.

4. Designing a Professional Pitch Deck

How can I create an effective visual presentation to convey my message?

When creating a visual presentation, it's essential to remember that less is more. Too much information can be confusing for your audience, so try to limit your visuals to a maximum of three or four per slide. Additionally, keep your slides simple and uncluttered, and use bright, contrasting colors to make them easy to read.

Finally, be sure to include a call-to-action (CTA) at the end of each slide. A CTA is a button or link that encourages users to take some sort of action (for example, "Learn more" or "Sign up today"). By following these tips, you'll be sure to create an effective visual presentation that conveys your message.

What key information should I include in my pitch deck to create a successful pitch?

The key to a successful pitch is to make the audience believe in your idea and that it has the potential to become a successful business. You should aim to present a clear vision of the future success of your business and how the audience can help you get there.

5. Tips for Creating an Engaging Presentation

How can I make sure my slides are visually appealing?

When you are asked this question, you can make your slides visually appealing by using high-quality images. Photographs can be used for backgrounds, for example, to make them more interesting and engaging. They are also a great way to showcase your products or services and communicate what you do in a way that is easy for your audience to understand.

Images can be used to illustrate key points in your presentation and break up the text to make it more readable for your audience. Using high-quality images can help you make your slides visually appealing and help you communicate your message more effectively.

What strategies can I use to maintain audience engagement throughout my presentation?

For any type of presentation, whether it's a keynote, a webinar, or just talking to a small group, you want to make sure you have an opener that ”hooks' the audience in. Some questions that can help with this are: What do I want the audience to take away from this presentation? What is the main focus of my presentation? What are the pain points I'm trying to alleviate?

Once you have some ideas of what you want to get across, you can start formulating your presentation. This is where you can ask yourself: What is the story I'm trying to tell? What are the key points I want to make? How do I want to break down my content? How can I use stories, analogies, examples, or other engaging methods?

6. Example Pitch Decks from Successful Companies

What key elements did these successful companies include in their example pitch decks?

If you're an entrepreneur pitching venture capital (VC) investors, you should show that you have a clear path to profitability. Many VCs are looking for the next big thing, but they also want to make sure that their investment will pay off”so it's important that you show that you have a clear plan for success.

How did these example pitch decks help these successful companies secure funding?

This is an important question for all aspiring entrepreneurs to answer because it highlights the importance of having a well-thought-out strategy to present your business plan and vision to investors.

First and foremost, you must be passionate about what you're doing and believe in your product or service. Investors want to invest in people and companies that are excited about what they're doing and will be able to provide a strong level of motivation.

It's also important to have a strong business plan that includes a detailed description of your product or service, your market and competition, your management team, and your financial projections and plans. You must also be able to communicate your plan clearly and concisely to investors.

Finally, it's important to be prepared for anything and have backup plans in case things don't go as planned.

7. What to Avoid in Your Pitch Deck

What should I avoid including in my pitch deck that could be seen as too risky or off-putting?

Early-stage investors are looking for a big bang return. They don't have time to wait for maturation. They want to see the product ready for mainstream adoption, or close to it. Some investors may be looking for a repeat product success. So avoid mentioning any big risks that could be seen as too risky or off-putting.

Is there any information that could be misinterpreted or taken out of context that I should avoid including in my pitch deck?

When you're preparing to pitch to investors, it's important to remember that they're looking for a killer business plan. It's not enough to be able to reel off a list of numbers, or offer up a set of figures. You need to be able to demonstrate that you have a solid strategy in place, that you know what you're doing, and that you have the means to be able to deliver on your promises.

That means you should avoid including any information that could be misinterpreted or taken out of context. Instead, focus on the facts and figures that show your business is on track, and that you have what it takes to be successful. This will help you to present a positive, clear picture of your business, which is sure to impress potential investors.

8. Resources for Further Reading

Are there any books or websites that offer additional information on this topic?

As an entrepreneur, you should always be interested in learning new things and sources of information. You should be able to share these sources with others. If a person asks you if there is any additional information on a specific topic, it means they are interested in learning more. You can help them by suggesting books or websites that provide additional information on the topic.

Are there any experts who specialize in this area that I should consider consulting?

If you're asked this question, you should think about consulting with other entrepreneurs. Often, they have years of experience and can help you avoid the mistakes they made early on in their journey. They can also share tips on how they've been successful, which you can use to grow your own business.

Key Takeaways:

  1. Have a clear, concise narrative in your pitch deck to effectively communicate the value of your business.
  2. Include essential information such as your team, market opportunity, financials, product/service, and competitive landscape.
  3. Utilize visuals and data to communicate your message to investors in an engaging way.
  4. Design a professional, visually appealing pitch deck that is tailored to your specific audience.
  5. Take cues from successful companies and learn from their example pitch decks.


Creating a compelling pitch deck is essential for any startup to get off the ground. With the founder institute pitch deck, you have the tools and resources to make sure you create the best pitch deck possible. It's important to include the right information, craft a narrative, design a professional pitch deck, and create an engaging presentation. Additionally, you can refer to example pitch decks from successful companies and be aware of what you should avoid in your pitch deck. With the right resources and tips, you can create a successful pitch deck and take your startup to the next level.

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