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Design Pitch Deck Template

Jan 30, 2023

Creating a successful design pitch deck can be a daunting task. It requires thorough research, creative design, and effective communication. With a great design pitch deck template, however, the process of creating a successful pitch deck doesn't have to be so intimidating. A well-crafted template can make the entire process easier, faster, and more effective. With a template, you can concentrate on the content of your presentation rather than the format. This article will discuss the importance of a design pitch deck template and provide tips on creating an effective one.


  1. Introduction: a. Overview of company b. Summary of the project

  2. Problem: a. Describe the problem that the project is intended to solve

  3. Solution: a. Explain the solution the project will provide

  4. Design: a. Outline of design process b. Conceptual design ideas c. Wireframes d. Visual design concepts

  5. Timeline: a. Proposed timeline for project completion

  6. Resources: a. Description of resources needed to complete the project

  7. Budget: a. Estimation of project budget

  8. Conclusion: a. Summary of the project and design proposal

Tips for Creating a Great Design Pitch Deck

Use visuals to illustrate your message: Visuals can help to capture the attention of your audience, so use charts, images, and diagrams to make your points.

To use visuals to illustrate your message, you'll want to focus on creating infographics. An infographic is a visual representation of data, which can help people understand a topic or message more easily than through plain text or plain visuals alone. They're great for marketing, especially for B2B companies. You can use infographics to illustrate the benefits of a product or service, or you can use them to illustrate how a process works, or how a certain type of problem can be solved.

By creating infographics and including them in your marketing materials, you can help your target audience understand what you're offering and why they should buy it.

Incorporate storytelling: A great way to engage your audience is to tell a story with your presentation.

The best way to incorporate storytelling into your presentation is to make it relatable. The best way to do this is to use real-life examples or experiences that your audience can relate to. By incorporating storytelling into your presentation, you can make it more engaging and interesting for your audience.

Keep it simple: Don't overcrowd your slides with text or visuals. Keep your slides simple and focused on the main points you want to make.

If you want your presentation to be effective, you should avoid using every single visual trick in the book. A PowerPoint presentation should be a story, and like a novel or a film, you should use a limited number of tools to tell your story. If you use every visual trick imaginable, you will distract from the story that you are trying to tell.

Make sure your design is consistent: Use the same font, size, and color scheme throughout your presentation to keep it looking professional.

Design consistency is more than just using the same typeface and color palette. The font size, line spacing, alignment, margins, whitespace, and the page format all need to be the same. The presentation deck should follow the same quality standards as a professional printed brochure.

Include a call to action: Make sure to include a call to action at the end of your presentation to encourage your audience to take action.

Consistency is key in encouraging people to take action. Make sure that your CTA is present at the end of each and every presentation you give.

If you're giving a slideshow presentation, include your CTA at the end of each slide. If you're giving a video presentation, include your CTA at the end of the video. If you're giving a live presentation, include your CTA at the end of the Q&A.

Practice, practice, practice: Make sure to practice your presentation multiple times before you deliver it.

If you don't have a set of professional slides, then use PowerPoint or Keynote to create your presentation. You will have a template to work with, and you can easily add images and text to make your presentation stand out.

You can practice your presentation in PowerPoint or Keynote by recording yourself so you can see how long it takes you to go through the slides, and you can even have your recording embedded in the presentation so you can give it another go while watching yourself present.

Conduct a post presentation: After your presentation is complete, take time to reflect on what worked and what didn't and make adjustments for next time.

One advantage of conducting a post-presentation review is that it can help you understand what styles of presentation work best for your audience. Perhaps they love your humorous anecdotes or find your data-heavy slides to be the most informative. You can use this information to tailor your presentations to what your audience will find most helpful and engaging.

Frequently Asked Questions

How can I create a design pitch deck?

One simple way to create a design pitch deck is to follow a template. There are dozens of free design templates floating around the internet. You can also hire a designer to create one for you; or simply use the one we provide at the beginning.

What are the most important aspects of design pitch deck?

Your design pitch deck should be a visual representation of your brand. It should be visually appealing and easy to understand. It should include your mission statement, design philosophy, and a portfolio of your previous work. Your portfolio should be diverse, showing that you can design for many different types of clients. You should also include testimonials from clients who have been happy with your work.

Your pitch deck should be able to stand on its own, without you having to speak too much about it. The more information you can include in your deck, the better, but it should be clear and concise at the same time, showcasing your talent without overselling it.

Why is it important that you create a design pitch deck?

In the early stages of a pitch, you need the potential client to have a positive impression of you and your business. That's why you should create a design pitch deck. It helps you establish a connection with the client, position you as a credible designer, and show that you understand their problem. The goal is to make it easy for the client to understand what you do and why they should hire you.

Who benefits from creating a design pitch deck?

Both, you and your clients. A design pitch deck is a great way to get feedback from potential clients before you've signed on to work with them. They can get a feel for your work and whether or not they're a good fit for each other. It can also help you land the job and get started on the right foot.

What are some extra considerations for improving my design pitch deck?

Think of the design as a scaffold. It'll hold up your project while you build. The design is the first touchpoint with a customer. It sets the tone for how they feel about the brand. It's important to consider how the design will resonate in the market.

The first step in that process is to assess your competitors. Review the current design trends in the market. What are your competitors doing well? Where are they falling short? And how will your design improve upon the current aesthetic?

Then, it's time to start brainstorming. Design is all about finding the perfect balance between form and function. Your design should be beautiful, but also functional. It should speak to your brand identity, but also be accessible to new customers.

What are some resources for creating a design pitch deck?

One of the best resources for creating a design pitch deck is DesignRush. This platform allows you to connect with over 300,000 designers from around the world to collaborate on projects. From there, you can use the platform to create an amazing design pitch deck that will impress potential clients and help you land more clients for your business.

How can I make sure my design pitch deck is successful?

When you're pitching a design project, it's important to show how your design will solve a problem or meet a need. You can do this by using customer persona and journey maps. Customer persona maps help you identify who your target customer is and what their needs are. Journey maps show you the path your customer takes to purchase your product or service. By showing how your design meets your customer's needs, you can help convince a client that your design is worth pursuing.

What are some common mistakes people make when creating a design pitch deck?

Including too little information can make it difficult for investors to grasp your business model or how you plan to scale. This can leave them feeling confused and uncertain.

On the other hand, including too much information can overwhelm investors and make it difficult for them to retain the information that is presented. Too much information can also make it difficult for investors to ask questions or come to a decision.

So, it is important to strike a balance between including enough information and not including too much information.

How can I avoid making mistakes when creating a design pitch deck?

Be clear about your goals and targets. Designers can start thinking about the look and feel, while developers can start researching coding languages and frameworks. But unless you have a clear idea of what you want the finished product to look like, your team can waste precious time and effort.

What are some things I should keep in mind when creating a design pitch deck?

When creating a design pitch deck, it is important to remember that the goal is to sell your idea to the client. You want to demonstrate that you have the skills to deliver the design the client is looking for, and that you are the best person for the job.

The best way to do this is to highlight your past work, and show how it aligns with the client's vision. You should also be prepared with solutions to any potential issues that may arise. By being prepared, you can assure the client that you are capable of delivering a quality design.

Is there anything else I should know about creating a design pitch deck?

You want potential investors to understand your company's impact within the first few seconds of viewing your pitch deck. The first slide should not be a lengthy executive summary or introduction. This is the part where you need to sell your vision and explain how you plan to execute it. Sellers who can clearly articulate their mission and values are more likely to invest time and money in you. The first slide of your pitch deck should include the company's mission statement, a short description of the problem it aims to solve, and the benefits that its products or services provide to its customers.

More Pitch Deck Templates

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