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Cool Pitch Deck Template

Mar 19, 2023

Creating an engaging pitch deck is essential to get your business off the ground. This blog spotlights five pitch deck templates to help you create a winning pitch, including a dark pitch deck template, a modern color pop pitch deck template, a retro pitch deck template download, a free scary pitch deck template, and a guide on creating an engaging word pitch deck. Find out which template is best for you!

What You Will Learn:

  • Understand what information to include and how to structure a compelling pitch deck
  • Follow a clear layout and design, and utilize effective visuals to make your pitch deck engaging
  • Leverage storytelling techniques to communicate complex ideas in a simple way
  • Streamline the process with a template and proofread and test your pitch deck before presenting
  • Finalize your presentation to make sure it's ready for a successful presentation

Understand What Information to Include

Creating a successful pitch deck is no easy feat. Before you begin, you should take the time to research and understand what information should be included. Think of the key points you want to communicate to potential investors, and what data or visuals will help to convey your message.

Follow a Clear Layout and Design

Once you have identified the information you want to include, you need to consider the layout and design of the pitch deck. Think of how you want to organize the content and whether you want to use a dark, modern, retro or colorful design. You can make use of free templates to streamline the process and create a professional-looking deck.

Utilize Effective Visuals

Visuals are an important part of any pitch deck. They help to convey messages quickly and effectively and can make your presentation more engaging. Consider using charts, graphs and photographs to illustrate key points and add interest to the deck.

Make It Engaging

Your pitch deck should be engaging and draw your audience in. Consider using compelling stories and anecdotes to bring your points to life. Try to avoid jargon and keep the language simple and easy to understand.

Leverage Storytelling

Storytelling is a great way to make your pitch deck more engaging and memorable. Think of creative ways to tell your story, such as using case studies or customer testimonials. This can help to illustrate the potential of your business and bring your ideas to life.

Keep It Simple

Simplicity is key when creating your pitch deck. Avoid overcrowding the deck with too much content or visuals. Keep the text concise and the design clean and uncluttered.

Use a Template to Streamline the Process

Creating a pitch deck from scratch can be a daunting task. To make the process easier, consider using a template. There are a range of templates available, from dark to modern to retro. With a template, you can quickly create a professional-looking and engaging deck.

Proofread and Test Your Pitch Deck

Before you finalize your pitch deck, take the time to proofread and test it. Make sure all the information is accurate and the design is consistent. Check that the visuals are of high quality and the text is clear and easy to understand.

Finalize and Present

Once you have proofread and tested your pitch deck, it's time to finalize and present it. Make sure you have a plan for the presentation and practice delivering it beforehand. Remember to be confident and enthusiastic when presenting so you can convey your message effectively. Below we answer common questions entrepreneurs have about these topics.

1. Understand What Information to Include

What types of information should you include in your document?

When you're sending out an informational document to potential investors, the first and most important thing to remember is that you're not selling them your idea. You're selling them your company, so you need to do a lot of research about your company, the market, your competitors, and your industry in general. Use this research to answer the questions they're most likely to ask you so that you can give them a clear and concise overview of your company and its future.

What are the important elements to include to ensure accuracy and clarity of the information?

Include information that proves your credibility. For example, if you have a website, you could have a video of yourself explaining who you are, what you do, and why you're the right person to help them. Or, you could include testimonials from past clients to show that you've helped others in the past. Either of these things can help you stand out from the crowd and show that you're a credible person who is worth taking a chance on.

2. Follow a Clear Layout and Design

How do I make sure my webpage is easy to navigate?

When designing your website, remember that your audience will be using both a computer and a phone to access it. Make sure that your website looks good on both types of devices, and that navigation remains consistent throughout. For example, if your navigation bar is at the top of your website on your desktop version, it should also be at the top on your mobile version. Otherwise, your potential customers will have a difficult time navigating your website and will likely leave without purchasing anything.

What design elements should I use to ensure my webpage is visually appealing?

Steve Jobs once said, "Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it's worth it in the end because once you get there, you can move mountains."

Your goal should be to create a visually appealing website by keeping the design elements simple. This doesn't mean the design should be plain and boring; rather, it should focus on highlighting the important elements and leaving out anything that's not essential.

For example, you should avoid using too many fonts and colors, as this can make the design look cluttered and chaotic. Instead, stick with just a few fonts and use a single color scheme throughout the site. This will help keep your design clean and organized, which will make it visually appealing to visitors.

3. Utilize Effective Visuals

How can I best use visuals to make my message more memorable?

Arguably, one of the most important components of a memorable message is the pacing of the delivery. You can have a perfectly crafted and well-delivered speech, but if the delivery is too fast or rushed, you limit the audience's ability to remember the overall message. So, before you start crafting your message, determine the pacing of your speech. How long will you speak for? How will you transition from one topic to the next? What will be the main points you want to emphasize? By answering these questions, you'll be able to craft your message in a way that matches the pace of your overall delivery.

What are some key tips for creating visuals that are easy to understand?

As a marketer, I find it helpful to think of visuals as a mnemonic device to help you remember key points. For example, if you want to explain a new process to your team, you could create a flow chart to help them visualize where certain steps fall in the process. Your visuals don't need to be perfect or professional, as long as they help your audience understand your message.

4. Make It Engaging

How will you ensure you keep your audience's attention throughout the presentation?

When an entrepreneur thinks about keeping an audience's attention throughout a presentation, they should think about the experience of the audience. Every presentation is different and should be tailored to the specific needs of the audience.

By thinking about the experience of the audience, entrepreneurs can ensure that their presentation is engaging and informative.

What methods will you use to make your presentation interactive and engaging?

Don't try to make everything interactive. If you're doing a pitch with a PowerPoint presentation, for example, don't try to make all your slides interactive. That can be overwhelming for your audience and can make the presentation confusing. Instead, make some slides interactive, but keep the majority of the presentation linear. That way, your audience can follow along and participate if they choose to, but you don't have to worry about having to constantly switch between modes.

5. Leverage Storytelling

How can you use storytelling to better engage with your target audience?

Storytelling is an important way to build emotional connections with your audience, and that's exactly what every business needs. You will be able to engage with them as you retell your company's journey, or talk about your products and services. Storytelling helps you develop a more sustainable emotional relationship with your customers, since you can better understand them, and they will be able to relate to you and your brand.

What are some ways to create compelling stories for marketing purposes?

We all know the old saying, "show, don't tell," right? It's a very important concept when it comes to crafting a compelling story, and it's especially important when it comes to marketing. When you're trying to tell a story about your brand, you can't just tell people what makes it unique”you need to show them.

One great way to do this is by using multimedia content like videos and infographics. These mediums allow you to tell a story through narrative or through visuals, which can be a great way to capture people's attention and engage them in your story.

Another way to tell a compelling story through your marketing is by using call-to-action (CTA) buttons on your website. When people are reading your story and start to feel inspired, a CTA button can help them take the next step and actually do something about it. So whether you're telling a story through text, visuals, or a combination of the two, make sure you have a way for people to take action.

6. Keep It Simple

What steps can you take to simplify a process or project?

Asking for help is often a step that is omitted in the simplification process, or is considered secondary. However, oftentimes, the key to simplifying a process is asking for help from others. For example, if you are trying to simplify the process of bookkeeping for your business, you may be surprised at how much time and energy can be saved by hiring an assistant to do some of the work for you.

What strategies can you use to reduce complexity in a task?

It's too general an answer to say that you should use a checklist. There can be many different types of checklists ” a to-do list, a grocery list, a packing list, etc. You could even come up with a unique checklist. The key is to be specific when you answer this question, and to show that you're a creative problem-solver.

7. Use a Template to Streamline the Process

What templates are available to help me streamline the process?

Business templates are useful in streamlining processes and improving efficiency. However, it is important to remember that templates are only one part of the equation. The quality of the finished product also depends on the skill and expertise of the person using the template.

How do I customize a template to fit my needs?

The fastest and easiest way to customize a template is to modify the CSS. If the CSS isn't easily accessible, it is worth reaching out to the developer to find out how to access it. Most developers will happily provide access to the CSS file and sometimes even offer training on how to make basic changes.

8. Proofread and Test Your Pitch Deck

Have you checked your pitch deck for any spelling or grammatical mistakes?

An entrepreneur should not be afraid to ask for help when checking their pitch deck. Hiring a copywriter or proofreader to go over your presentation can be a good investment of your time and money. If you can't afford to hire someone, there are many online resources for finding freelance copywriters and proofreaders.

Have you read through your pitch deck to ensure that all of the information is accurate and up-to-date?

One thing you should keep in mind is that pitch decks are often used to promote your company to potential investors. Therefore, it is important to ensure the quality and accuracy of the information presented in your pitch deck to ensure that it is consistent with the information you provide on your website and in other marketing materials. If you do not read through your pitch deck to ensure that all of the information is accurate and up-to-date, you may miss an opportunity to attract new investors and to maintain their interest in your company.

9. Finalize and Present

What tasks need to be completed prior to presenting the project?

The business plan should include a section on the goals for the first year. That way, you can answer the question about tasks that need to be completed prior to presenting the project by referencing your business plan. You can also go into more detail about what you hope to accomplish in the first year since you've laid that groundwork in your business plan.

How can we ensure that our presentation is effective and successful?

The first thing that comes to mind when I hear this question is that you need to prepare ahead of time. I've seen many new entrepreneurs pitch their ideas to me, and they don't seem to have a plan. They're just winging it, and that's the worst way to put yourself across.

We all know that it's easy to get nervous, especially when you're trying to pitch your business idea to someone important. But if you're going to get anywhere in life, you're going to need to learn how to push through and make yourself heard.

So before you step up to the stage and get in front of a crowd, make sure that you've gone through your deck at least a few times, and that you're well-versed in your topic. Otherwise, you're going to find yourself at a disadvantage.

Key Takeaways:

  1. Understand what information to include to make an effective and engaging pitch deck
  2. Follow a clear layout and design to ensure your message is understood
  3. Utilize effective visuals to keep your audience engaged
  4. Leverage storytelling to make your pitch deck more memorable
  5. Use a template to streamline the process and keep it simple for maximum impact


In conclusion, creating a successful and engaging pitch deck is a crucial part of any business plan. You need to understand what kind of information to include, follow a clear layout and design, utilize effective visuals, make it engaging, leverage storytelling, keep it simple, use a template to streamline the process, proofread and test your pitch deck, and finally, finalize and present. If you keep these points in mind, you'll be well on your way to creating an effective pitch deck that will help you secure the funding you need for your business.

More Pitch Deck Templates

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