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Brand Guidelines Pitch Deck Template

Jan 17, 2023

Creating a brand guidelines pitch deck is a great way to ensure that everyone on your team is familiar with your brand and its messaging. It is important to have a unified vision when it comes to representing your brand and its values. A brand guidelines pitch deck template can provide a template and structure for your presentation, making it easier to get the message across. This article will provide an overview of what a brand guidelines pitch deck should include and how to create a successful one.



A brief overview of the brand and why it needs a guidelines document Summary of the main objectives and goals of the project

Section 1:

Overview of the current state of the brand - brand recognition, customer experience, etc. What needs to change and why

Section 2:

Goals and objectives of the brand guidelines document How the document will be used - internally, externally, etc.

Section 3:

Presentation of the brand guidelines document - logo, color palette, typography, messaging, etc. Explanation of how each element works together to create a unified brand experience

Section 4:

Examples of how the brand guidelines document will be implemented - website, print, social media, etc. Outline of the timeline for brand guidelines document implementation


Summarize the benefits of creating a brand guidelines document Thank the audience for their time and attention

Tips for Creating a Great Brand Guidelines Pitch Deck

Start with an Overview: Provide a short summary of the brand guidelines and their purpose.

The overview is a great way to provide a summary of the brand guidelines and their purpose. It's a good idea to showcase examples of what your brand looks like and how it should be used. This way, there is no confusion about what is and isn't acceptable.

Additionally, it's a good idea to provide clear instructions about how to use the brand. For example, you may want to specify that the brand must be used consistently throughout all marketing materials.

By providing an overview of the brand guidelines, you can help ensure that everyone is on the same page.

Be Visual: Use images, graphics, and illustrations to make the pitch deck more engaging and easier to understand.

There are so many ways you can use an image, graphic, or illustration in a pitch deck to make it more engaging and easier to understand. You could use an image to illustrate a point or tell a story. You could also use an infographic to break down a complex topic into something more easily digestible. In addition, you could use illustrations or graphics to create a visual hierarchy or guide the reader's eye towards a specific point.

Keep it Simple: Use plain language and avoid jargon. Stick to the basics and keep it concise.

The simplest way to explain this tip is to leave out the flowery descriptions and long-winded explanations. Plain language is easier to understand for most people and doesn't leave room for misinterpretation.

It's a common mistake for people to overcomplicate things, or to use unnecessary jargon. As the saying goes: If you have to explain it more than once, you're not being clear.

Remember to keep your writing clear and concise, and use plain language. Not only will your writing be easier to understand, but it will also be more effective.

Highlight the Benefits: Explain how the brand guidelines will help the team succeed.

As a business owner, you have to be aware that the clients you have do not care about the company guidelines. They only care about what the company can do for them. When you highlight the benefits, you are talking about how the company can help the client. You can highlight the different options they have, and how the company can help them choose the right one.

When you do this, you are showing that you care about your clients' needs and wants and that you are willing to do anything to help them accomplish their goals.

Provide Examples: Show how the suggested brand guidelines have been used in the past.

You can provide examples for your brand guidelines by showcasing the products or services that have been created using them. This can help your audience to understand how your brand guidelines are implemented in practice. You can also show them how your brand guidelines have been successful in achieving your objectives. For example, you can show how your brand guidelines have helped to increase sales or reduce costs. You can also show how your brand guidelines have helped you to attract new customers or develop a loyal following.

End with a Call to Action: Make it clear what the next steps should be after reviewing the pitch deck.

Make sure that your Call to Action is actionable. Don't leave people wondering what to do next. Make it simple, clear, and direct. If you're pitching to a group of people, have each person responsible for a certain part of the process. For example, if you're in sales, you could have a sales person responsible for following up with each person after the meeting. If you're a start-up, the founder could send each person an email thanking them for their time and asking them to review the product if they liked it, and have it ready for the next stage of the process.

Frequently Asked Questions

How can I create a brand guidelines pitch deck?

There are many types of brand guidelines, and it's important to know what you're pitching before you pitch it. For example, some companies create brand guidelines to dictate what the design of their products will look like, while others create them to control the appearance of their advertising materials. Still others use brand guidelines to dictate the overall aesthetic of their company's website.

Once you know what you're pitching, you can create a pitch deck that clearly communicates what your guidelines are, how they will be implemented, and how they will benefit the company.

What are the most important aspects of brand guidelines pitch deck?

When presenting your brand guidelines pitch deck, it's important to make sure you include examples of your past work. This will help the client understand what you're capable of and give them a better idea of what they can expect from you in the future.

It's also important to make sure that all of your work is properly credited and that you have permission to use it. This will help you avoid any legal issues down the road and ensure that you're presenting your best work.

In addition, make sure that your work is relevant to the pitch deck you're presenting. If you're presenting a pitch deck for a branding project, don't include work from a web development project. This will only confuse the client and make it harder for them to understand what you're capable of.

Why is it important that you create a brand guidelines pitch deck?

A brand guidelines pitch deck provides an overview of your brand and how it translates to design. It's important to have a clear direction and that everyone working on the brand can see how it all fits together.

A brand guidelines pitch deck also helps you show potential partners and collaborators how to work with you. We get a lot of requests for partnerships, and a pitch deck helps us figure out if we'd be a good fit for each other.

How is creating a brand guideline pitch deck process?

During the development of brand guidelines, it is important to understand the objectives behind the initiative. Asking the right questions and offering relevant suggestions will help you gain the attention of your client. The pitch deck you create in support of your brand guideline initiative should highlight how your creative and strategic expertise will be of value to the organization.

Demonstrating your creative and strategic acumen to your prospective clients will increase the likelihood that they will want to engage your services. If you can show them how you will help them achieve their brand objectives, they will be more inclined to hire you.

What are some extra considerations for improving my brand guidelines pitch deck?

Brand guidelines are one of the most important parts of your business, so you want to make sure your presentation is as excellent as your guidelines. Think of your presentation like a vital first impression. You want it to be clear and concise so that potential clients can understand what your guidelines are and what they offer.

What are some resources for creating a brand guidelines pitch deck?

For many businesses, brand guidelines can be considered secret sauce. They are the things that separate your brand from others. That being said, you need to be able to teach others how to utilize them.

We would recommend getting a copy of Adobe XD (a design tool) and creating a tutorial that walks others through the brand identity process. This can be done by creating a sample brand and walking through how you would utilize the brand guidelines. This will help others understand the power of your brand and the value of what you are offering.

What are some tips for creating a brand guidelines pitch deck?

Brand guidelines are meant to be followed, so it is important to be as upfront as possible when presenting them. The more clear and concise your presentation is, the less room there is for confusion.

This means presenting the brand in a way that is recognizable, but also innovative. It also means being specific about what you want your brand to look like. You need to ensure that the person you are pitching to can understand exactly what your brand identity is all about.

Clarity is key when creating a brand guidelines pitch deck.

How can I make sure my brand guidelines pitch deck is successful?

Make sure your brand guidelines pitch deck is visually appealing. Don't make the mistake of thinking that your client is only interested in numbers and data. They also want to see the benefits of working with you and how your product or service will benefit them.

This is important because if you can sell the benefits of your product visually, then your client will be able to see what they are missing out on if they don't work with you. They may also be able to see the long-term value of your product or service.

What's a common mistake people make when creating a brand guidelines pitch deck?

Well, that would be not having an strategy in place before creating the brand guideline. The first step in creating a brand guidelines pitch deck is to create a brand strategy. The brand strategy should answer the questions: Why do we exist? Who is our target market? What are our key products/services? And, how do we stand out from our competitors? Once you have this information, you can start building your brand guidelines pitch deck.

What else can I do when creating a brand guidelines pitch deck?

It's vital to build the right relationships with your stakeholders and executive team before you reach the stage of creating a brand guidelines pitch deck. You need to know that they're on board with your ideas, as well as their expectations surrounding the project. It's also important that you can trust one another and collaborate well.

What slide structure should I use when creating a brand guidelines pitch deck?

A brand guidelines pitch deck is an essential tool to help you secure your client's business. By creating a pitch deck that shows your expertise and professionalism, you can position yourself as the designer they should hire. The best way to do this is to keep it simple.

Use one slide to introduce yourself and your business, one slide to introduce your client, and then three slides to introduce your brand guidelines pitch. The first slide should include a brief description of your work and how you help clients achieve their business goals. The second slide should include a brief description of your client's business and what they hope to accomplish by hiring you. The third slide should include a description of your brand guidelines and what they can do for your client.

After the slides, you should include a question and answer section where you can address any concerns your client may have about your work, your client's work, or your brand guidelines.

In short, how should I prepare for creating a brand guidelines pitch deck?

In the pitch deck, it's important to highlight the tangible (and sometimes intangible) benefits and advantages of working with your brand.

By clearly defining what's in it for the client, you're effectively showing them how working with you will positively impact their business.

You can say: In my pitch deck, I'll talk about how we're able to help our clients save time and money by providing them with a superior product or service.

For example, if we're pitching to a car dealership, we can highlight how our detailing service can help them sell more cars by making the vehicles look new and shinyer.

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