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Ad Agency Pitch Deck Template

Jan 15, 2023

Are you a design or digital agency looking to create a unique pitch deck to show potential clients? A pitch deck is a presentation, often created in PowerPoint or Keynote, to communicate your company's value and services. This blog article provides you with a guide on creating a pitch deck template, with examples of unique pitch deck examples specifically tailored for design agencies and digital agencies.

What You Will Learn:

  1. An introduction to your agency and the services it offers.
  2. Your agency's unique selling points and portfolio of past work.
  3. Pricing structure and client testimonials.
  4. How to contact your agency and concluding remarks.


Welcome to our blog post about creating a unique pitch deck for design agencies! Creating a great pitch deck ensures that potential clients understand your services and your agency's unique selling points. Whether you're selling a website, a logo, or a digital marketing strategy, having an effective presentation will help you stand out. In this blog post, we'll cover the essential elements of a pitch deck for design agencies, from the introduction to the closing remarks.

Overview of Your Agency

The first step in creating a pitch deck is to introduce your agency. Provide an overview of who you are, what your services are, and what makes you unique. Give potential clients a sense of your team's experience and expertise. Include any awards or recognitions your agency has received.

Services Offered

The next step is to outline the services you offer. Be sure to clearly explain each service and highlight any unique services that make your agency stand out.

Your Agency's Unique Selling Points

Now that you've outlined your services, its time to explain why you're the right choice for potential clients. What sets your agency apart from the competition? Highlight any unique skills or experience you have that give you an edge.

Portfolio of Past Work

You've outlined your services and unique selling points ” now it's time to show potential clients what you've done in the past. Include examples of your best work in the form of screenshots, videos, or case studies. This will help potential clients visualize what your agency is capable of doing.

Pricing Structure

The next step is to outline your pricing structure. Be sure to provide potential clients with clear information about the cost of each service.

Client Testimonials

Client testimonials are a great way to demonstrate the quality of your services. Include quotes from past clients that explain why they chose your agency and describe how you helped them reach their goals.

Contact Information

The last step is to provide potential clients with contact information. Include your website, email address, and social media accounts so that clients can easily reach out to you.

Closing Remarks

Include a closing statement that summarizes why potential clients should choose your agency. Describe the value your agency can bring and explain the process for getting started.

Creating a great pitch deck is an essential part of marketing a design agency. By following these steps and including the key elements outlined in this blog post, you can create a unique pitch deck that will help you stand out from the competition. Good luck! Below we answer common questions entrepreneurs have about these topics.

1. Introduction

What inspired you to pursue this research?

An entrepreneur should think about how to answer the question, "What inspired you to pursue this research?" by first reflecting on their personal reasons for conducting a particular business venture. For example, if an entrepreneur is looking to start a business in the cosmetics industry, they might have done so because they loved makeup and wanted to share their favorite products with others. On the other hand, if the entrepreneur was looking to start a business in the healthcare industry, they might have done so because they wanted to find new ways to help people stay healthy. Once an entrepreneur has reflected on their personal motivations for starting a new business, they should then think about how to express those motivations in a way that sounds appealing and convincing to others.

What motivated you to investigate this particular topic?

Entrepreneurs should be aware that the interviewer is looking for more than just the answer to that question. The answer reveals your passion for the topic, which is an essential quality of every entrepreneur. Your enthusiasm and passion help you overcome the inevitable difficulties that you will face in the future. Additionally, the answer reveals your personality and the way you present yourself. The more natural and confident you are, the better.

2. Overview of Your Agency

What services does your agency provide?

Entrepreneurs should think about their company's mission statement and how it aligns with their desired service offerings. While every entrepreneur starts their business with a mission in mind, that mission can change over time and it is important to be aware of that fact.

Businesses start out with a specific service offering based on the entrepreneur's personal expertise, but that can change over time. While the mission may remain the same, the services offered will grow and mature with the business. It is vital to be aware of that evolution and what it means for your agency's services.

How long has your agency been in business?

When you're asked how long your agency has been in business, I recommend bringing up your start date in your response. However, I would advise you to be sure to mention your start date, but also your plans for the future. This is important because you want to show your prospect that you're a stable company that has been around for a while, but also that you're planning to be around for a long time. It's important to be sure to mention your plans for the future, even if you aren't currently in a position to offer additional services or products.

3. Services Offered

What services do you provide?

When answering this question, always remember to start with your unique selling proposition. If you're an entrepreneur in a highly saturated space, the only way to set yourself apart is to emphasize what makes you different. This is what your target audience is looking for, so make sure you're not just listing out your services but highlighting why you're the right choice.

How do your services benefit my business?

An entrepreneur should think about how they can improve the relationships they have with their customers. This is a great question to ask yourself because you can show how you can help them as a business owner. If you're able to help them with customer relationships, you're able to create a better customer experience for your business.

4. Your Agency's Unique Selling Points

What sets your agency apart from other competitors in the industry?

Many small business owners will claim that they are different from their competitors. However, they often cannot back up why they are different by providing details of how they stand out. One of the best ways to answer this question is to use a case study.

A case study shows how your agency has helped clients achieve specific results and how you were different from other agencies. Including a case study in your presentation will help the interviewer see how you stand out from the competition. It will also show that you have clients who are happy with the results you have been able to provide for them.

What benefits do clients receive from working with your agency?

In my opinion, one of the benefits of working with an agency is the ability to use their expertise. Many agencies have specialists who have years of knowledge in their field and can help with anything from marketing to accounting. While you could hire these experts on your own, it would cost a lot more. And in many cases, these experts don't want to work for a full-time employee because it would take away from their ability to help other clients.

5. Portfolio of Past Work

What types of projects have you completed in the past?

Entrepreneurs should make sure that they give a broad overview of their projects. Answering this question should be a summary of your entire career. If you are looking for a job in a specific industry, you should include similar projects you have done in the past that are related to that industry. For example, if you are looking to work in the tech industry, you should include projects you have completed that have some tech element. These projects should also be relevant to the job you are applying for. For example, if you are applying for a marketing role at a tech company, you should include relevant marketing projects you have done in the past.

What was the most challenging part of your previous projects?

Entrepreneurs should always try their best to be as transparent as possible when answering this question. You don't want to make things sound easier than they were, or give the impression that you didn't have to make any sacrifices. But you also don't want to make things seem harder than they were, or give the impression that you didn't get any help along the way. Be honest about the struggles you faced, and how you overcame them. But be sure not to paint a picture of things being entirely on you.

6. Pricing Structure

What are the specific fees associated with my purchase/service?

While it's important to disclose all relevant fees to prospective customers, don't hide them. You want to find the right balance between transparency and enthusiasm. If you're too transparent, you can scare away potential customers. But if you're too elusive and try to hide fees, you can come off as dishonest.

You should be straightforward and disclose all fees up front, while being optimistic that your products or services will be worth the extra expense. For example, if you're selling clothing, you might say, "We offer free shipping and handling, and you'll only have to pay a $7 processing fee per item." By being honest about the fees, but optimistic about the value, you'll find a good middle ground and avoid scaring away prospective customers.

What payment options are available?

In my experience as a business coach, the payment options for a product or service should be directly related to the credibility of the business. If you run a well-established company with a high reputation, you can probably get away with charging more upfront and offering less flexibility.

On the other hand, if you're a startup, you'll have to offer more flexible payment options at a lower cost to get your customers on board. The key is to look at your competition and see what methods of payment they offer. Then, align your payment options accordingly.

7. Client Testimonials

What was your overall experience working with us?

In my opinion, the best way to answer this question is to start off with a compliment. For example, you can say, "It was a pleasure working with you!" or "Thank you for being a great client!". Then, you can elaborate on why you had a good experience working with them. For example, you can say, "I enjoyed working with you because you were always on time with payments and were always open to feedback."

What benefits have you seen since working with us?

As a business owner, you know the ins and outs of your own business. However, you don't always have the same perspective as your clients. So, it's important to ask them what benefits they've seen since working with you. This could include anything from customer service to the product itself. As a business owner, it's important to know what clients are getting out of their experience so that you can continue to improve.

8. Contact Information

What is your email address?

More and more people are using their personal email address for professional purposes. But, it's important to remember that even if you're using your personal email address to conduct business, your company is still responsible for making sure that all of the emails you send out are compliant with the CAN-SPAM Act. That's why it's important to have a professional email address for all company communications.

What is your phone number?

The beginning of your venture should coincide with the beginning of your commitment to a phone number. If you're just starting out as a business owner, you may not be ready to commit to that number yet. It's fine to answer with something like, I haven't picked one yet. I will let you know when I do. This can show you're prepared to take the venture seriously, while also being honest about not having chosen a number.

9. Closing Remarks

Is there anything else you would like to discuss before we end the meeting?

It's always a good idea to have solutions and ideas ready to offer during the meeting. The question is always asked to the entrepreneur at the end of the meeting, so if you're prepared, you can take advantage of the final opportunity to make a good impression. So, if there's anything you want to discuss, whether it's to pitch an idea or ask for advice, be prepared for the question.

Do you have any questions or concerns that I can help you with?

As an entrepreneur, you want to make sure that you're asking the right questions. The last thing you want is for a potential business partner to pick up on any hesitation or uncertainty. So, when it comes to asking questions and concerns, think about asking something that will give you clarity, or that will help you make a decision.

Key Takeaways:

  1. Introduction to your agency and services offered
  2. Unique selling points and portfolio of past work
  3. Pricing structure and client testimonials
  4. Contact information for further inquiries
  5. Closing remarks to summarize the post


In conclusion, we hope that this blog post has provided you with all the information you need to make an informed decision about whether to work with us. We understand that selecting an agency for your project is an important decision, and we are confident that our expertise, dedication, and commitment to delivering creative solutions will be the perfect fit for your project. If you have any questions or would like to discuss your project further, please contact us and we will be more than happy to help. Thank you for your time and consideration.

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