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Company > Zoom: Business Model, SWOT Analysis, and Competitors 2023

Zoom: Business Model, SWOT Analysis, and Competitors 2023

Published: May 20, 2023

Inside This Article


    In this blog article, we will delve into an in-depth analysis of Zoom's business model, conduct a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis to highlight its internal and external factors, and explore its key competitors as we look ahead to 2023. Zoom, a leading video conferencing platform, has experienced exponential growth in recent years, particularly during the COVID-19 pandemic. By understanding its business model and evaluating its strengths, weaknesses, opportunities, and threats, we can gain valuable insights into Zoom's current position in the market and its potential future prospects.

    What You Will Learn:

    • Who owns Zoom and the key stakeholders involved in the company's ownership.
    • The mission statement of Zoom and how it guides the company's operations and goals.
    • How Zoom generates revenue and the various ways it monetizes its platform.
    • An in-depth explanation of Zoom's business model canvas, highlighting its key components and how they contribute to the company's success.
    • A comprehensive overview of Zoom's competitors in the market, exploring the strengths and weaknesses of each.
    • A SWOT analysis of Zoom, examining its internal strengths and weaknesses, as well as external opportunities and threats that the company faces.

    Who owns Zoom?

    Ownership of Zoom

    Zoom is a publicly traded company listed on the NASDAQ stock exchange under the ticker symbol "ZM." As a result, its ownership is distributed among numerous shareholders who hold shares of the company's stock.

    Founders and Early Investors

    Zoom was founded by Eric Yuan in 2011. Prior to starting Zoom, Eric Yuan was an executive at WebEx, a company that provided online meeting and collaboration solutions. Yuan's experience in the industry allowed him to identify the need for a reliable and user-friendly video conferencing platform, which led to the birth of Zoom.

    Other key individuals involved in the early stages of Zoom include the company's co-founders, who played significant roles in its development. These co-founders include:

    1. Eric Yuan - Founder and CEO
    2. Nick Chong - Head of Product
    3. Oded Gal - Head of Product Management
    4. Weihan Chen - Head of Engineering

    Additionally, Zoom received early investments from various venture capital firms, which played a crucial role in the company's growth. Some of the notable early investors in Zoom include Emergence Capital Partners, Horizons Ventures, and Sequoia Capital.

    Current Shareholders

    As of [current date], the largest shareholders of Zoom include institutional investors, such as mutual funds, pension funds, and other investment firms. These institutions collectively own the majority of Zoom's outstanding shares.

    Some of the prominent institutional shareholders of Zoom include The Vanguard Group, BlackRock, and Fidelity Investments. These investment firms manage and hold shares on behalf of their clients, which can include individual investors, retirement funds, and other entities.

    Furthermore, a significant portion of Zoom's ownership is also held by individual investors who purchased the company's stock through brokerage accounts. These individuals may include employees of Zoom who were granted stock options as part of their compensation packages.

    Public Shareholders

    One of the main advantages of being a publicly traded company is that shares can be easily bought and sold by the general public on stock exchanges. This means that anyone with a brokerage account can become a shareholder of Zoom by purchasing its stock.

    Public shareholders can include individual investors, traders, and even institutional investors who acquire shares of Zoom through secondary market transactions. The collective ownership of these public shareholders can fluctuate over time as shares are bought and sold.

    In summary, Zoom is owned by a combination of its founders, early investors, institutional investors, and individual shareholders. The distribution of ownership can change as shares are bought and sold on the stock market, reflecting the dynamic nature of the company's ownership structure.

    What is the mission statement of Zoom?

    Zoom's Mission Statement

    Zoom's mission statement is to "make video communications frictionless" and to "build the most innovative and secure video communications platform that empowers people to accomplish more." These mission statements highlight Zoom's commitment to creating a seamless and intuitive video communication experience while emphasizing innovation, security, and productivity.

    By focusing on making video communications frictionless, Zoom aims to remove any barriers or difficulties that users may encounter when participating in virtual meetings, webinars, or online events. They strive to provide a user-friendly and reliable platform that allows individuals and businesses to connect effortlessly, regardless of their location or device.

    Furthermore, Zoom's mission statement emphasizes their dedication to delivering innovative solutions. They continuously strive to improve their platform and introduce new features and functionalities that enhance the video communication experience. Whether it's through virtual backgrounds, interactive screen sharing, or integrated collaboration tools, Zoom seeks to revolutionize the way people connect and collaborate remotely.

    Security is another crucial aspect of Zoom's mission statement. With the increasing importance of privacy and data protection, Zoom places great emphasis on ensuring the security and confidentiality of user information. They employ robust encryption protocols and implement regular security updates to safeguard users' data and maintain their trust.

    Finally, Zoom's mission statement focuses on empowering individuals and organizations to accomplish more. By providing a reliable and feature-rich video communications platform, Zoom aims to enable enhanced productivity and collaboration. The platform's capabilities, such as breakout rooms, file sharing, and real-time collaboration tools, enable teams to work together seamlessly and efficiently, regardless of their physical locations.

    In summary, Zoom's mission statement encompasses their commitment to creating a frictionless, innovative, and secure video communications platform that empowers individuals and organizations to accomplish more. Through their dedication to improving user experiences, prioritizing security, and driving productivity, Zoom strives to be a leading provider of video communication solutions.

    How does Zoom make money?

    Subscription Plans

    One of the primary ways that Zoom generates revenue is through its subscription plans. Zoom offers a range of plans to cater to different user needs, including individuals, small businesses, and large enterprises. These plans come with various features and benefits, such as increased meeting durations, advanced admin controls, and cloud storage for recordings.

    The subscription plans are typically priced on a monthly or annual basis, with discounts available for longer-term commitments. Users can choose the plan that best suits their requirements, allowing them to unlock additional functionalities and enjoy a more seamless virtual meeting experience. This revenue stream has been particularly lucrative for Zoom, as the company continues to attract a growing number of paid subscribers.

    Zoom Phone

    Another significant source of revenue for Zoom is its Zoom Phone service. Zoom Phone is a cloud-based phone system that allows users to make and receive calls using internet connectivity. It provides businesses with a modern, unified communications solution by integrating voice, video, and messaging capabilities into a single platform.

    With Zoom Phone, organizations can replace traditional on-premises PBX systems with a more flexible and scalable solution. The service includes features like call routing, voicemail transcription, and call recording, empowering businesses to streamline their communication infrastructure and enhance productivity. Zoom charges a separate fee for Zoom Phone, contributing to its overall revenue generation.

    Additional Services and Add-Ons

    Zoom also offers various additional services and add-ons that users can opt for to further enhance their virtual meeting experience. These services include Zoom Rooms, which enable organizations to set up dedicated conference rooms with integrated Zoom technology, and Zoom Webinars, which allow users to host webinars with up to thousands of participants.

    Furthermore, Zoom provides users with the option to purchase additional cloud storage for their recordings, ensuring that they have ample space to store and access their meeting data. These additional services and add-ons are offered at an extra cost, contributing to Zoom's revenue stream.

    Partnerships and Integrations

    Zoom has strategically partnered with several companies to expand its offerings and generate additional revenue. By integrating with popular productivity tools like Slack, Microsoft Teams, and Google Workspace, Zoom has made it easier for users to seamlessly incorporate video conferencing into their existing workflows.

    Through these partnerships, Zoom can tap into new user bases and attract more customers. Additionally, Zoom has collaborated with hardware manufacturers to create certified Zoom Rooms kits, enabling businesses to set up professional-grade conference rooms with compatible equipment. These partnerships and integrations provide Zoom with additional sources of revenue while enhancing its overall market presence.

    In summary, Zoom primarily generates revenue through its subscription plans, Zoom Phone service, additional services and add-ons, and strategic partnerships. These various revenue streams have contributed to the company's financial success and solidified its position as a leading provider of video conferencing solutions.

    Zoom Business Model Canvas Explained

    Introduction to the Business Model Canvas

    The Business Model Canvas is a strategic management tool that allows businesses to visualize, analyze, and create a comprehensive overview of their business model. It consists of nine key building blocks that cover every aspect of a company's operations, from revenue streams to customer segments. By using the Business Model Canvas, organizations can better understand how all the different elements of their business fit together and identify areas for improvement and innovation.

    The Key Building Blocks of the Business Model Canvas

    1. Customer Segments: This building block helps companies identify the different groups of customers they serve or intend to serve. It involves understanding the needs, preferences, and behaviors of these customer segments and tailoring the value proposition accordingly.

    2. Value Proposition: The value proposition represents the unique combination of products, services, and experiences that a company offers to its customers. It is the reason why customers choose one company over another and should address their pain points and provide solutions.

    3. Channels: Channels are the means through which a company interacts with and delivers value to its customers. These can include physical stores, online platforms, distribution networks, or partnerships with other businesses.

    4. Customer Relationships: This building block focuses on how a company establishes and maintains relationships with its customers. It includes aspects such as customer acquisition, retention, and support, and can vary from self-service models to personalized one-on-one interactions.

    5. Revenue Streams: Revenue streams outline the ways in which a company generates income from its value proposition. This can be through sales, subscriptions, licensing, advertising, or other monetization strategies.

    6. Key Resources: Key resources encompass the assets, capabilities, and infrastructure that are necessary to deliver the value proposition and operate the business. These can include physical resources like manufacturing facilities, intellectual property, human resources, or partnerships.

    7. Key Activities: Key activities refer to the core actions that a company must perform to deliver its value proposition and create value for the customers. This can include production, marketing, research and development, or customer support.

    8. Key Partnerships: Key partnerships involve collaborations with other organizations that contribute to the overall success of the business model. These partnerships can be strategic alliances, joint ventures, or supplier relationships, among others.

    9. Cost Structure: The cost structure outlines all the expenses incurred by the company in order to operate its business model. This includes fixed costs, variable costs, economies of scale, and cost-saving measures.

    Applying the Business Model Canvas to Zoom

    Now that we have a general understanding of the key building blocks of the Business Model Canvas, let's apply it to Zoom, the popular video conferencing platform that has gained immense popularity in recent years.

    Customer Segments: Zoom primarily targets businesses and organizations of all sizes, ranging from small teams to large enterprises. They also serve educational institutions, government agencies, and individuals who require video conferencing solutions.

    Value Proposition: Zoom's value proposition lies in its user-friendly and reliable video conferencing platform that offers high-quality audio and video capabilities. It provides features like screen sharing, virtual backgrounds, and recording options, making it suitable for various purposes, from team meetings to webinars and online classes.

    Channels: Zoom operates primarily through its online platform, where users can download the software or access it directly through a web browser. It also leverages partnerships with hardware manufacturers to integrate its platform into video conferencing equipment.

    Customer Relationships: Zoom focuses on providing a seamless and intuitive user experience, with self-service options for users to sign up and start using the platform quickly. The company also offers customer support through various channels, including live chat, email, and phone.

    Revenue Streams: Zoom generates revenue through subscription plans, which offer different levels of features and scalability options for businesses. They also offer add-ons and integrations that can enhance the user experience, generating additional income.

    Key Resources: Zoom's key resources include its technology infrastructure, software development expertise, and a strong network of data centers worldwide. The company also invests in research and development to continuously improve its platform.

    Key Activities: Zoom's key activities include software development, maintaining and upgrading its platform, marketing and sales efforts, and providing customer support and training.

    Key Partnerships: Zoom has partnerships with hardware manufacturers like Logitech, Poly, and Neat, which integrate Zoom's platform into their video conferencing devices. The company also partners with resellers and technology service providers to reach a broader customer base.

    Cost Structure: Zoom's cost structure includes expenses related to technology infrastructure, software development, customer support, marketing and sales efforts, as well as administrative and operational costs.

    By analyzing Zoom's business model using the Business Model Canvas, we can understand how the company has successfully captured a significant market share in the video conferencing industry. The clear alignment between its customer segments, value proposition, and revenue streams has allowed Zoom to become a leader in the market and adapt to the evolving needs of businesses and individuals.

    Which companies are the competitors of Zoom?


    As the demand for video conferencing continues to surge, several companies have emerged as competitors to Zoom. While Zoom gained significant popularity during the COVID-19 pandemic, it faces stiff competition from various players in the market. In this section, we will discuss some of the prominent competitors of Zoom and how they stack up against each other.

    Microsoft Teams

    One of the most notable competitors of Zoom is Microsoft Teams. Developed by Microsoft, Teams offers a comprehensive suite of collaboration tools, including video conferencing features. With its integration with other Microsoft products such as Office 365, Teams has gained traction among businesses and organizations.

    Microsoft Teams provides similar functionalities to Zoom, such as screen sharing, chat, and file sharing. However, Teams offers a more seamless experience for Microsoft users due to its tight integration with other Microsoft services. It also provides advanced security features, making it a preferred choice for organizations with strict security requirements.

    Google Meet

    Google Meet, previously known as Google Hangouts Meet, is another significant competitor of Zoom. Integrated with Google Workspace (formerly G Suite), Meet offers video conferencing capabilities to fulfill the communication needs of businesses and individuals.

    Google Meet differentiates itself by providing a reliable and scalable infrastructure, leveraging Google's expertise in cloud computing. It offers features like real-time captions, screen sharing, and the ability to schedule and join meetings directly from Google Calendar. With its cross-platform compatibility, users can access Meet from various devices, including desktops, mobile devices, and even web browsers.

    Cisco Webex

    Cisco Webex is a robust video conferencing solution and a formidable competitor to Zoom. Webex provides feature-rich collaboration tools, including video meetings, webinars, and team messaging. It offers a wide range of plans tailored to different business sizes and requirements.

    Webex stands out with its advanced security features, end-to-end encryption, and compliance with industry standards. It also provides integrations with popular productivity tools like Microsoft Office, Google Workspace, and Salesforce, enhancing the overall user experience.


    While Zoom gained significant popularity during the pandemic, it faces fierce competition from companies like Microsoft Teams, Google Meet, and Cisco Webex. Each of these competitors offers unique features, integrations, and security measures, catering to different user preferences and organizational requirements. As the demand for video conferencing continues to grow, the competition among these companies will undoubtedly drive innovation and further enhance the overall user experience.

    Zoom SWOT Analysis


    1. Easy-to-use interface: Zoom's user-friendly interface allows individuals of all technical abilities to easily navigate and participate in online meetings and webinars.

    2. High-quality video and audio: Zoom's advanced technology ensures clear and reliable video and audio quality, providing a seamless virtual communication experience.

    3. Screen sharing and collaboration: Zoom offers robust features like screen sharing and virtual whiteboarding, enabling effective collaboration and information sharing among participants.

    4. Scalability: Zoom's platform is highly scalable, accommodating meetings and webinars of various sizes, from small team huddles to large-scale events with thousands of participants.

    5. Integration capabilities: Zoom seamlessly integrates with other popular business tools and applications, allowing users to streamline workflows and enhance productivity.


    1. Privacy and security concerns: Zoom faced scrutiny over privacy and security issues in 2020, resulting in a loss of trust among some users. The company has since addressed these concerns and implemented enhanced security measures.

    2. Reliance on internet connectivity: Zoom heavily relies on stable internet connections, making it vulnerable to disruptions or poor quality in areas with limited or unreliable internet access.

    3. Limited free plan features: While Zoom offers a free plan, it has limitations on meeting duration and participant capacity, making it less suitable for large-scale or extended meetings without a subscription.


    1. Remote work trend: The increasing adoption of remote work presents a significant opportunity for Zoom, as businesses and individuals seek reliable and efficient virtual communication solutions.

    2. Expanding into new markets: Zoom can explore opportunities to expand its services beyond traditional corporate settings, such as targeting educational institutions, healthcare providers, and other industries.

    3. Innovating new features: Zoom can continue to innovate and develop new features that cater to evolving user needs, such as AI-powered virtual backgrounds, real-time language translation, or enhanced security measures.


    1. Intense competition: The video conferencing market is highly competitive, with established players like Microsoft Teams, Google Meet, and Cisco Webex, posing a threat to Zoom's market share.

    2. Technological advancements: Rapid advancements in technology may lead to the emergence of new video conferencing platforms that offer superior features or capabilities, potentially eroding Zoom's competitive advantage.

    3. Regulatory challenges: As the importance of data privacy and security increases, governments around the world may introduce stricter regulations, which could impact Zoom's operations and require additional compliance measures.

    Key Takeaways

    • Zoom is a publicly traded company, and its ownership is distributed among various institutional and individual shareholders.

    • The mission statement of Zoom is to "Make video communications frictionless," providing a platform for users to connect and collaborate seamlessly through high-quality video conferencing.

    • Zoom primarily generates revenue through its subscription model, offering different plans for individuals, businesses, and enterprises, with additional revenue streams from add-on features and services.

    • The Zoom Business Model Canvas encompasses key elements such as customer segments, value proposition, channels, customer relationships, revenue streams, key activities, resources, partnerships, and cost structure.

    • Competitors of Zoom include well-established companies like Microsoft Teams, Google Meet, Cisco Webex, and other video conferencing solutions, each offering their own unique features and market presence.

    • A SWOT analysis of Zoom reveals strengths like user-friendly interface and high-quality video, weaknesses like security concerns, opportunities like increasing demand for remote work solutions, and threats like intense competition and potential technological disruptions.


    In conclusion, Zoom has quickly become a household name in the world of video conferencing and virtual communication. As for the ownership of Zoom, it is a publicly traded company, with its shares listed on the NASDAQ under the ticker symbol "ZM." This means that the ownership of Zoom is distributed among numerous shareholders who hold its stocks.

    Zoom's mission statement revolves around empowering people to achieve more through easy and reliable communication. The company aims to provide a seamless video conferencing experience that connects people regardless of their location, enabling collaboration and productivity.

    In terms of revenue generation, Zoom primarily makes money through its subscription-based model. It offers various pricing plans for individuals, small businesses, and enterprises, providing additional features and scalability options based on the subscription level. Additionally, Zoom also generates revenue through partnerships and integrations with third-party applications.

    When it comes to analyzing Zoom's business model, the Zoom Business Model Canvas provides a comprehensive framework. It highlights key elements such as customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. This canvas allows us to understand how Zoom strategically positions itself in the market and delivers value to its customers.

    Zoom faces competition from several companies in the video conferencing space. Some of its main competitors include Microsoft Teams, Google Meet, Cisco Webex, and Skype. These companies strive to offer similar services, emphasizing differentiating features and catering to different customer needs.

    Conducting a SWOT analysis for Zoom reveals its strengths, weaknesses, opportunities, and threats. Zoom's strengths lie in its user-friendly interface, scalability, and strong brand recognition. However, weaknesses such as potential security vulnerabilities and reliance on third-party integrations exist. Opportunities for Zoom include expanding into new markets and industries, while threats include the ever-increasing competition and potential data privacy concerns.

    Overall, Zoom has experienced phenomenal growth and success, especially in recent times due to the global pandemic. As the demand for virtual communication continues to rise, Zoom's ability to adapt, innovate, and provide a seamless user experience will be crucial in maintaining its position as a market leader.


    What are the threats to Zoom SWOT?

    The threats to Zoom's SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis can include the following:

    1. Increasing competition: Zoom operates in a highly competitive market with several established players like Microsoft Teams, Google Meet, and Cisco Webex. The intense competition can pose a threat to Zoom's market share and growth.

    2. Security and privacy concerns: Zoom faced significant backlash due to security and privacy issues in early 2020. Instances of "Zoom-bombing" and data breaches raised concerns among users, leading to a loss of trust. If such incidents persist, it can harm Zoom's reputation and user base.

    3. Regulatory challenges: As Zoom operates globally, it faces regulatory challenges in different jurisdictions. Compliance with various data protection and privacy laws can be complex and expensive. Changes in regulations or legal actions against Zoom can pose a threat to its operations.

    4. Dependence on internet infrastructure: Zoom's video conferencing service relies heavily on stable and fast internet connections. Any disruptions, outages, or bandwidth issues can impact the user experience and result in dissatisfaction among users.

    5. Technological advancements: The technology landscape is constantly evolving, with new features, functionalities, and innovations. If Zoom fails to keep up with emerging trends or incorporate new technologies, it may lose its competitive edge and struggle to retain or attract users.

    6. Economic downturns: During economic recessions or downturns, companies may reduce spending on software and services like Zoom. This can lead to a decrease in demand and revenue for the company.

    7. User fatigue: The surge in remote work and online meetings during the COVID-19 pandemic led to a significant increase in Zoom usage. However, as the world returns to normalcy, there might be a decline in demand as users experience "Zoom fatigue" or opt for other communication tools for a change.

    It's important to note that these threats are not exhaustive and can evolve over time, depending on market dynamics and external factors.

    What is SWOT analysis Zoom?

    SWOT analysis is a strategic planning technique used to assess the strengths, weaknesses, opportunities, and threats of a business or organization. Zoom is a video conferencing platform that gained significant popularity during the COVID-19 pandemic. A SWOT analysis of Zoom would involve analyzing its strengths, such as user-friendly interface and widespread adoption, weaknesses like security and privacy concerns, opportunities such as the increasing demand for remote collaboration tools, and threats such as competition from other video conferencing platforms.

    What are zooms weaknesses?

    While Zoom is a popular and widely used video conferencing platform, it does have some weaknesses. Some of the notable weaknesses of Zoom include:

    1. Security and privacy concerns: Zoom has faced several security and privacy issues in the past. There have been instances of unauthorized access to meetings (known as "Zoombombing"), data breaches, and concerns regarding the encryption of video calls.

    2. Reliability issues: Zoom has experienced occasional outages and service disruptions, leading to interruptions in video calls and meetings. These reliability issues can be frustrating for users, especially when relying on Zoom for important business or educational purposes.

    3. Limited meeting duration for free accounts: Free Zoom accounts have a time limit of 40 minutes for group meetings with three or more participants. This can be inconvenient for users who require longer meeting durations without upgrading to a paid plan.

    4. Bandwidth and connection requirements: Zoom requires a stable internet connection, and video quality can be affected by limited bandwidth. In areas with poor internet infrastructure, Zoom may not perform optimally, causing lag or dropped calls.

    5. Interface complexity: Some users find Zoom's interface to be overwhelming or confusing, especially for beginners or those less familiar with technology. The platform offers numerous features, settings, and customization options, which can be challenging to navigate for some users.

    6. Lack of interoperability with other platforms: While Zoom can be accessed through various devices and operating systems, its interoperability with other video conferencing platforms can be limited. This can pose challenges when trying to connect with users who prefer alternative platforms.

    It is important to note that Zoom has made efforts to address some of these weaknesses over time by implementing enhanced security measures and introducing new features. However, users should remain vigilant and take necessary precautions to ensure privacy and security while using the platform.

    What is Zoom lacking?

    While Zoom is a popular video conferencing platform with several useful features, it does have a few limitations. Here are some areas where Zoom is lacking:

    1. Security Concerns: Zoom has faced several security and privacy issues in the past, including instances of unauthorized access (zoombombing) and data breaches. This has raised concerns about the platform's security measures and data protection.

    2. Limited Meeting Duration: The free version of Zoom imposes a time limit of 40 minutes on group meetings with three or more participants. While this can be extended by subscribing to a paid plan, it restricts longer meetings for non-paying users.

    3. Dependence on Stable Internet Connection: Zoom requires a stable and strong internet connection for smooth video and audio quality. In areas with poor internet connectivity, users may experience disruptions, lag, or dropped calls.

    4. Lack of Advanced Collaboration Tools: While Zoom offers basic collaboration features like screen sharing and file sharing, it lacks some advanced collaboration tools found in other platforms. For instance, it may not have extensive whiteboarding capabilities or integrations with other project management tools.

    5. Accessibility Features: Although Zoom provides closed captioning and supports screen reader software for participants with disabilities, it still has room for improvement in terms of accessibility features for a more inclusive user experience.

    6. Limited Offline Functionality: Zoom primarily operates online, and its desktop and mobile applications heavily rely on an internet connection. Offline features, such as accessing previously recorded meetings or managing settings without an internet connection, are limited.

    It's worth noting that Zoom continuously updates and adds new features, so some of these limitations may improve over time.

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