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Company > Zealand Pharma A/S: Business Model, SWOT Analysis, and Competitors 2024

Zealand Pharma A/S: Business Model, SWOT Analysis, and Competitors 2024

Published: Mar 10, 2024

Inside This Article


    In this comprehensive blog post, we delve deep into the operational framework and strategic positioning of Zealand Pharma A/S as we advance into 2024. We will kickstart our exploration with an in-depth look at the company's innovative business model, designed to navigate the complexities of the pharmaceutical industry. Following this, we will conduct a thorough SWOT analysis to uncover Zealand Pharma's strengths, weaknesses, opportunities, and threats in the current market landscape. Finally, we'll benchmark the company against its competitors, highlighting how Zealand Pharma stands out in the fiercely competitive pharmaceutical sector. Join us as we dissect the elements that contribute to Zealand Pharma A/S's resilience and growth prospects in 2024.

    What You Will Learn

    • Ownership and Strategic Vision: Discover who owns Zealand Pharma A/S and understand their mission statement, providing insight into the company's long-term strategic goals and how they position themselves in the biotechnology industry.
    • Revenue Generation and Business Model: Learn about the diverse ways Zealand Pharma A/S generates revenue, including an in-depth examination of their Business Model Canvas, to understand the mechanisms behind their financial success and sustainability.
    • Market Position and Analysis: Gain knowledge on Zealand Pharma A/S's competitive landscape by exploring who their main competitors are, coupled with a detailed SWOT analysis to identify the company's strengths, weaknesses, opportunities, and threats within the biopharmaceutical sector.

    Who owns Zealand Pharma A/S?

    Who Owns Zealand Pharma A/S?

    Ownership of Zealand Pharma A/S, a key player in the biotechnology industry, famed for its innovative approach to peptide-based therapies, is a topic of interest for many investors and industry watchers. This Danish pharmaceutical company, listed on the Nasdaq Copenhagen stock exchange, has a diverse ownership structure that blends institutional and private investors, reflecting its global reach and the confidence the market places in its research and development capabilities.

    Institutional Investors

    A significant portion of Zealand Pharma A/S is owned by institutional investors. These include large investment funds, pension funds, and insurance companies. These entities often have a long-term investment horizon and provide a stable base for the company's stock. Their involvement is a testament to Zealand Pharma's solid standing in the biotech sector and its potential for future growth. Among the notable institutional investors, names like Novo Holdings A/S stand out. Novo Holdings, with its deep roots in the healthcare and life sciences sectors, is a key investor, underscoring the strategic importance of Zealand Pharma within the industry.

    Retail Investors

    Alongside institutional investors, a considerable share of Zealand Pharma is held by retail investors. These are individual shareholders who may be attracted by the company's innovation in drug development, its pipeline of promising treatments, or the potential for stock appreciation. The presence of a robust retail investor base demonstrates the wider market's interest in Zealand Pharma and its mission to transform patient care through novel peptide-based medicines.

    Insider Ownership

    Insider ownership is another aspect of Zealand Pharma's ownership structure. This includes shares held by the company's management, board members, and other key employees. Insider ownership is often viewed positively by the market as it aligns the interests of the company's management with those of the shareholders at large. For Zealand Pharma, this alignment ensures that the company's leadership is deeply invested in the success and the long-term vision of the firm, further instilling confidence among external investors.


    The ownership structure of Zealand Pharma A/S is a balanced mix of institutional and retail investors, along with insider ownership. This diverse shareholder base supports the company's strategic objectives and growth trajectory, while also providing a solid foundation for its ambitious plans in the biopharmaceutical sector. As Zealand Pharma continues to advance its pipeline and bring innovative therapies to the market, understanding who owns the company can provide valuable insights into its stability, governance, and future direction.

    What is the mission statement of Zealand Pharma A/S?

    What is the mission statement of Zealand Pharma A/S?

    Zealand Pharma A/S, a biotechnology company rooted in Copenhagen, Denmark, has a clear and compelling mission statement that guides its operations and strategic decisions. The company's mission is to "transform disease treatment and improve quality of life for patients suffering from metabolic and gastrointestinal diseases." This mission reflects Zealand Pharma's dedication to innovation and patient care, emphasizing their commitment to developing novel peptide-based medicines.

    The organization focuses on leveraging its extensive knowledge in peptide science to create and advance new therapeutics. By doing so, Zealand Pharma aims to address unmet medical needs in areas where patients' options may be limited or where current treatments fall short in efficacy or safety. The company's mission is not just about creating drugs; it's about changing lives, making a tangible difference in the health and well-being of patients around the globe.

    The mission statement of Zealand Pharma underscores its patient-centric approach, which is critical in the pharmaceutical industry. It highlights the company's dedication to research and development, striving to bring forward innovative solutions that can offer better outcomes for individuals facing chronic conditions. As Zealand Pharma continues to grow and evolve, its mission serves as a steadfast reminder of the values and objectives at the heart of its operations. This dedicated focus ensures that every effort and resource is directed towards achieving meaningful, life-changing impacts through science.

    How does Zealand Pharma A/S make money?

    Zealand Pharma A/S, a biotechnology company based in Copenhagen, Denmark, has carved a niche for itself in the pharmaceutical industry through its innovative approach to peptide-based drug development. The company focuses on discovering, developing, and commercializing innovative peptide-based medicines. But how exactly does Zealand Pharma generate revenue and sustain its business model? This question is crucial for investors, healthcare professionals, and anyone interested in the pharmaceutical industry's inner workings. Let's delve into the primary revenue streams that fuel Zealand Pharma's financial engine.

    1. Product Sales

    One of the most direct ways Zealand Pharma A/S makes money is through the sale of its approved drugs. The company has successfully brought several peptide-based treatments to market, targeting diseases with significant unmet medical needs. These products are sold globally, either directly by Zealand Pharma or through strategic partnerships with other pharmaceutical companies. The revenue generated from product sales constitutes a substantial portion of the company's income, reflecting the commercial success and patient demand for its treatments.

    2. Licensing Agreements and Partnerships

    Zealand Pharma A/S has entered into several strategic partnerships and licensing agreements with larger pharmaceutical firms. These collaborations often involve the co-development and co-marketing of peptide-based therapies. In return, Zealand Pharma receives upfront payments, milestone payments as certain development and regulatory benchmarks are achieved, and royalties on sales of the co-developed products. This revenue stream not only provides a significant financial boost but also reduces the risk and cost associated with bringing new drugs to market independently.

    3. Research and Development Services

    Leveraging its expertise in peptide chemistry and drug development, Zealand Pharma also offers research and development services to other companies in the pharmaceutical and biotechnology industries. This includes peptide optimization and formulation, preclinical development, and early-phase clinical trial design and management. Income from these services provides an additional revenue stream, enabling the company to reinvest in its own research projects and pipeline development.

    4. Grants and Government Funding

    As a company at the forefront of biomedical research, Zealand Pharma often qualifies for research grants and government funding programs designed to support innovative drug development projects. These funds help offset the costs associated with early-stage research, particularly in areas of high unmet medical need or strategic importance to public health. While not a primary revenue source, grants and funding contribute to Zealand Pharma's financial sustainability and capacity to invest in groundbreaking research.

    In conclusion, Zealand Pharma A/S employs a multifaceted approach to generate revenue, combining product sales, strategic partnerships, R&D services, and the pursuit of grants and government funding. This diversified business model not only supports the company's financial health but also enables continuous investment in the development of new peptide-based therapies, promising a brighter future for patients worldwide.

    Zealand Pharma A/S Business Model Canvas Explained

    Zealand Pharma A/S, a biotechnology company headquartered in Denmark, has established itself as a leader in the discovery, design, and development of innovative peptide-based medicines. The company's business model canvas provides a structured overview of its strategic management and entrepreneurial endeavors. Here's a breakdown of the key components of Zealand Pharma's business model canvas, explaining how each section contributes to the company's success and operational efficiency.

    Key Partners

    Zealand Pharma A/S has forged strategic partnerships with larger pharmaceutical companies, research institutions, and technology providers. These partnerships are vital for clinical development, manufacturing, marketing, and distribution. Collaborators include global giants like Sanofi and Boehringer Ingelheim, emphasizing co-development and commercialization agreements that leverage each partner's strengths.

    Key Activities

    The core activities of Zealand Pharma revolve around research and development (R&D) in the peptide therapeutic area. This includes drug discovery, preclinical and clinical development, and securing regulatory approvals. Additionally, the company focuses on intellectual property management, ensuring the protection and monetization of its innovations.

    Key Resources

    Zealand Pharma's key resources are its intellectual property portfolio, including patents and proprietary technologies, and its highly skilled R&D team. The state-of-the-art laboratories and facilities enable cutting-edge research and development activities. Financial resources, secured through partnerships, public offerings, and revenue from licensed products, also support the company's ambitious projects.

    Value Propositions

    Zealand Pharma offers significant value through its novel peptide-based therapies that target unmet medical needs, particularly in metabolic and gastrointestinal diseases. The company's products are designed to improve efficacy, safety, and patient compliance, addressing gaps in existing treatment options. This focus on innovation and patient-centric solutions differentiates Zealand Pharma in the competitive biotech landscape.

    Customer Relationships

    Zealand Pharma maintains its customer relationships through collaborative R&D projects, licensing agreements, and direct engagement with the healthcare community. The company invests in communication and education to ensure the medical community is well-informed about the benefits and proper use of its products. Feedback mechanisms are in place to gather insights from patients and healthcare professionals, guiding future developments.

    Customer Segments

    The primary customer segments include pharmaceutical companies that license Zealand Pharma's innovations, healthcare providers who prescribe their FDA-approved drugs, and ultimately, the patients who benefit from their treatments. Secondary segments encompass the research and academic communities that collaborate on early-stage research.


    Zealand Pharma utilizes a variety of channels to reach its customer base. This includes direct sales forces in key markets, partnerships with larger pharma companies for global reach, and digital platforms for marketing and educational purposes. Regulatory filings and participation in medical conferences are also crucial for promoting their products and securing approvals.

    Cost Structure

    The cost structure of Zealand Pharma is heavily weighted towards R&D, which is critical for sustaining its pipeline of innovative treatments. Other significant costs include regulatory compliance, manufacturing, and marketing. The company strategically manages its operational expenses to maintain financial health and support its growth trajectory.

    Revenue Streams

    Zealand Pharma's revenue streams are diversified across product sales, licensing fees, milestone payments from partnerships, and royalties on marketed products. The company's financial strategy involves reinvesting revenues into R&D to fuel future growth and maintain a competitive edge in developing next-generation peptide therapies.

    By leveraging its business model canvas, Zealand Pharma A/S efficiently navigates the complex landscape of biotechnology, focusing on delivering high-value peptide-based therapies that aim to transform patient care in its targeted therapeutic areas.

    Which companies are the competitors of Zealand Pharma A/S?

    Which companies are the competitors of Zealand Pharma A/S?

    When evaluating the competitive landscape for Zealand Pharma A/S, a biotechnology company based in Denmark known for its innovative peptide-based medicines, several key players emerge across the pharmaceutical and biotech sectors. These competitors are engaged in similar areas of research or target the same market segments as Zealand Pharma, including diabetes, obesity, gastrointestinal, and rare disease treatments. Understanding these competitors is crucial for assessing Zealand Pharma's position in the market. Here's a brief overview of some of the primary competitors:

    Novo Nordisk

    Headquartered in Denmark, Novo Nordisk is a global healthcare company with more than 95 years of innovation and leadership in diabetes care. This makes it a direct competitor in Zealand Pharma's primary focus area. Besides diabetes, Novo Nordisk also has a strong presence in obesity and hemophilia treatment markets.

    Eli Lilly and Company

    Eli Lilly and Company, based in the United States, is another significant player in the diabetes and obesity sectors. With a long history in insulin production and diabetes care, Eli Lilly continues to be at the forefront of research and development, directly competing with Zealand Pharma in developing innovative treatments for metabolic disorders.


    Sanofi, a French multinational pharmaceutical company, operates globally in more than 100 countries. With a strong emphasis on diabetes and cardiovascular diseases, as well as a growing portfolio in rare diseases and immunology, Sanofi represents a formidable competitor to Zealand Pharma, particularly in the European market.


    Based in the United Kingdom, AstraZeneca is a global, science-led biopharmaceutical business that focuses on the discovery, development, and commercialization of prescription medicines. Its work in the areas of diabetes, obesity, and gastrointestinal diseases places it in direct competition with Zealand Pharma. AstraZeneca is known for its innovative approach and significant investment in research and development, making it a key player in the industry.


    Swiss multinational pharmaceutical company Novartis is recognized for its leadership in the broad area of healthcare, including significant contributions to the treatment of chronic diseases. While its interests are wide-ranging, Novartis competes with Zealand Pharma in the development of treatments for specific conditions, particularly in the realm of rare diseases and disorders.


    As an American biopharmaceutical company, Amgen focuses on human therapeutics and has been a pioneer in biotechnology. With a diverse portfolio that includes treatments for cardiovascular disease, oncology, and bone health, Amgen also ventures into areas overlapping with Zealand Pharma's interests, especially in the development of peptide-based therapies.

    These competitors represent just a snapshot of the dynamic and evolving landscape that Zealand Pharma operates within. The competition is fierce, with each company striving to innovate and capture market share in the fast-paced world of pharmaceuticals and biotechnology. Understanding these relationships and market dynamics is essential for stakeholders, investors, and patients alike as they navigate the complexities of healthcare solutions.

    Zealand Pharma A/S SWOT Analysis

    Zealand Pharma A/S SWOT Analysis

    Zealand Pharma A/S, headquartered in Copenhagen, Denmark, is a biotechnology company specializing in the discovery, design, and development of peptide-based medicines. This SWOT analysis aims to explore the strengths, weaknesses, opportunities, and threats that the company faces in the dynamic and competitive pharmaceutical industry.


    1. Innovative Product Pipeline: Zealand Pharma has a robust pipeline of proprietary medicines, primarily focusing on metabolic and gastrointestinal diseases, which are in various stages of development. Their commitment to innovation has led to the creation of products with the potential to address unmet medical needs.

    2. Strategic Partnerships: The company has established strategic partnerships with global pharmaceutical leaders. These collaborations not only provide financial resources but also enhance Zealand Pharma's capabilities in research, development, and commercialization.

    3. Expertise in Peptide-Based Medicines: Zealand Pharma possesses specialized expertise in the development of peptide-based therapies, a niche but growing area in the pharmaceutical industry. This expertise gives them a competitive edge, as peptides are increasingly recognized for their therapeutic potential.


    1. Dependence on Key Products: The company's future success is highly dependent on the commercial success of its lead products. Any setbacks in development, regulatory approval, or market acceptance can significantly impact its financial health.

    2. Limited Geographic Presence: While Zealand Pharma is expanding, its operations and market presence are still significantly more limited compared to global pharmaceutical giants. This limitation could hinder its ability to fully exploit global market opportunities.

    3. R&D Costs: The high costs associated with research and development of peptide-based medicines can strain the company's finances, especially since many of its projects are in the expensive clinical trial phases.


    1. Expansion into Emerging Markets: There is substantial opportunity for Zealand Pharma to grow its presence in emerging markets, where demand for innovative healthcare solutions is increasing. This expansion could drive revenue growth and diversify its market base.

    2. Portfolio Diversification: By leveraging its peptide technology platform, Zealand Pharma has the opportunity to diversify its product portfolio into other therapeutic areas beyond its current focus. This diversification can mitigate risks associated with dependency on a limited number of products.

    3. Strategic Acquisitions: Acquisitions or in-licensing of complementary products and technologies can accelerate Zealand Pharma's growth, expanding its product offerings and enhancing its R&D capabilities.


    1. Regulatory Challenges: The pharmaceutical industry is highly regulated. Changes in regulatory policies or failure to obtain regulatory approvals can delay or prevent the launch of new products, impacting the company's growth and profitability.

    2. Market Competition: The pharmaceutical industry is extremely competitive, with many players vying for market share. Increased competition, especially from larger pharmaceutical companies with more resources, can pose a significant threat to Zealand Pharma's growth.

    3. Intellectual Property Risks: In the biotechnology and pharmaceutical industry, the protection of intellectual property (IP) is crucial. Any failure in protecting its IP or challenges from competitors can adversely affect Zealand Pharma's competitive position and revenue streams.

    By addressing its weaknesses and threats while leveraging its strengths and opportunities, Zealand Pharma A/S can navigate the complexities of the pharmaceutical industry and continue to grow as a leader in peptide-based medicines.

    Key Takeaways

    • Ownership Structure of Zealand Pharma A/S: Zealand Pharma A/S is a publicly traded company, meaning its ownership is divided among individual and institutional shareholders who purchase shares in the company. The specific ownership distribution can vary over time based on buying and selling activities in the stock market.

    • Mission Statement and Vision: Zealand Pharma A/S is committed to the discovery, development, and commercialization of innovative peptide-based medicines. The company's mission centers around improving patient outcomes in metabolic and gastrointestinal diseases, as well as other therapeutic areas where their expertise in peptide therapeutics can make a significant difference.

    • Revenue Generation: Zealand Pharma A/S generates income primarily through the development and sale of its peptide-based medicines. This includes revenues from product sales, partnerships, licensing agreements, and royalties from marketed products developed in collaboration with other pharmaceutical companies.

    • Business Model and Market Position: The Business Model Canvas for Zealand Pharma A/S highlights the company's value proposition in offering innovative peptide therapeutics, key partnerships with pharmaceutical entities, and channels for bringing their products to market. The company operates in a competitive landscape, facing off against larger pharmaceutical firms as well as other biotech companies specializing in peptide and protein-based therapies.

    • Competition and Strategic Outlook: Competitors of Zealand Pharma A/S include both large pharmaceutical companies with diversified portfolios and smaller biotech firms focused on similar therapeutic areas. To maintain and strengthen its competitive edge, Zealand Pharma conducts a SWOT analysis to identify strengths (such as specialized expertise in peptide therapeutics), weaknesses (like limited financial resources compared to larger pharma companies), opportunities (expansion into emerging markets or therapeutic areas), and threats (such as patent expirations and regulatory challenges). This strategic analysis informs the company's decision-making and helps in navigating the complex pharmaceutical landscape.


    In wrapping up our exploration of Zealand Pharma A/S, we've delved into various facets of this innovative biotechnology company. From understanding who owns Zealand Pharma A/S, revealing its key shareholders and stakeholders, to diving into the company's mission statement which focuses on transforming patient care through the development of peptide-based medicines, we've covered the core elements that define this entity. Zealand Pharma A/S generates revenue primarily through the discovery, development, and commercialization of innovative peptide-based drugs, a niche that has proven both challenging and rewarding for the company.

    Through the Business Model Canvas, we've dissected how Zealand Pharma A/S operates, identifying its key partners, activities, resources, value propositions, customer relationships, channels, customer segments, cost structure, and revenue streams. This comprehensive framework has given us a clearer picture of the strategic and operational blueprint that underpins Zealand Pharma's successes and challenges in the biotech landscape.

    The competition landscape for Zealand Pharma A/S is robust, with numerous companies vying for market share in the biopharmaceutical sector. Competitors range from large, established pharmaceutical companies to other biotech firms specializing in peptide-based therapies. This competitive environment necessitates continuous innovation and strategic partnerships for Zealand Pharma to maintain and enhance its market position.

    Lastly, our SWOT analysis of Zealand Pharma A/S highlighted the company's strengths, such as its strong R&D capabilities and a promising pipeline of peptide-based therapeutics. It also pointed out the weaknesses and challenges, including the high costs and risks associated with drug development. Opportunities for growth and expansion in new markets or therapeutic areas were identified, alongside threats from competition and regulatory hurdles.

    In conclusion, Zealand Pharma A/S stands as a beacon of innovation in the pharmaceutical industry, especially in the peptide therapeutic space. Its dedication to improving patient care through groundbreaking research and development positions it as a key player amidst a field of fierce competitors. However, the journey is not without its hurdles. Strategic planning, continual innovation, and navigating the complex regulatory environment are crucial for Zealand Pharma's sustained growth and success. As the company moves forward, it will undoubtedly continue to play a significant role in shaping the future of peptide-based therapeutics, offering hope for better patient outcomes across the globe.


    What is a SWOT analysis in pharmaceutical industry?

    A SWOT analysis in the pharmaceutical industry is a strategic tool used to identify and evaluate the internal strengths and weaknesses, as well as external opportunities and threats, that may impact a pharmaceutical company's ability to achieve its business objectives.

    Strengths: These are the internal capabilities and resources that give a pharmaceutical company a competitive advantage in the market. This may include a strong research and development pipeline, patented drugs, established brand reputation, and a talented workforce.

    Weaknesses: These are internal factors that may hinder a pharmaceutical company's ability to succeed in the market. This could include a lack of innovation, limited resources for R&D, regulatory compliance issues, or poor reputation.

    Opportunities: These are external factors that could potentially benefit a pharmaceutical company. This may include market growth in emerging markets, advancements in technology, new drug development opportunities, or changes in healthcare regulations.

    Threats: These are external factors that could pose a risk to a pharmaceutical company's success. This may include competition from generic drugs, regulatory changes, patent expirations, pricing pressures, or a global health crisis.

    By conducting a SWOT analysis, pharmaceutical companies can better understand their current position in the market and develop strategies to address any weaknesses or threats, while maximizing their strengths and capitalizing on opportunities.

    What does Zealand Pharma do?

    Zealand Pharma is a biotechnology company that specializes in the discovery, development, and commercialization of peptide-based medicines for the treatment of metabolic and gastrointestinal diseases. They focus on developing innovative therapies for conditions such as type 2 diabetes, obesity, and gastrointestinal disorders. Their goal is to improve the lives of patients by providing effective and safe treatments for these challenging conditions.

    What are the strengths of pharma companies?

    1. Research and development capabilities: Pharma companies have strong research and development capabilities, allowing them to develop new drugs and treatments for various diseases and conditions.

    2. Regulatory expertise: Pharma companies are well-versed in navigating the complex regulatory landscape, ensuring that their products meet all necessary regulations and guidelines.

    3. Strong financial resources: Pharma companies typically have strong financial resources, allowing them to invest in research and development, marketing, and other necessary activities to bring new drugs to market.

    4. Global reach: Many pharma companies have a global presence, allowing them to reach patients and markets around the world.

    5. Strong intellectual property portfolio: Pharma companies often have a strong portfolio of patents and intellectual property, protecting their innovations and giving them a competitive advantage in the market.

    6. Established distribution networks: Pharma companies typically have established distribution networks, allowing them to efficiently deliver their products to patients and healthcare providers.

    Where is Zealand Pharma located?

    Zealand Pharma is located in Glostrup, Denmark.

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