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Company > Yext: Business Model, SWOT Analysis, and Competitors 2024

Yext: Business Model, SWOT Analysis, and Competitors 2024

Published: Feb 15, 2024

Inside This Article


    In the digital age, where online presence dictates business success, Yext has emerged as a pivotal player. This blog post delves into Yext's innovative business model, designed to enhance companies' visibility across various digital platforms. We'll conduct a thorough SWOT analysis to unpack the strengths, weaknesses, opportunities, and threats facing Yext in 2024. Additionally, we'll examine its competitive landscape, identifying key rivals and assessing how Yext stands out. Join us as we explore the intricacies of Yext's approach to digital presence management and its position in the market.

    What You Will Learn

    • Ownership and Strategic Vision of Yext: Gain insights into the ownership structure of Yext and understand the core mission that drives the organization forward, shaping its strategies and offerings.
    • Yext's Revenue Generation and Business Model: Explore how Yext makes money, with a detailed breakdown of its business model canvas, providing a clear view of its value proposition, customer segments, revenue streams, and key activities.
    • Competitive Landscape and Strategic Positioning: Learn about Yext's main competitors and how it stands out in the market, coupled with a comprehensive SWOT analysis to understand its strengths, weaknesses, opportunities, and threats in the digital knowledge management space.

    Who owns Yext?

    Yext, a leading company in digital knowledge management, has intrigued many with its innovative approach to helping businesses manage their online presence. As Yext's influence and market share continue to grow, one question that often arises is: Who owns Yext? Understanding the ownership structure of Yext can provide insights into the company's strategic direction, potential for growth, and how decisions are made at the highest level.

    Ownership Structure

    Yext is a publicly traded company, listed on the New York Stock Exchange under the ticker symbol "YEXT." As such, its ownership is divided among individual and institutional shareholders who have purchased shares of the company. This public structure means that no single entity "owns" Yext outright, but rather, it is owned collectively by its shareholders.

    Major Shareholders

    While the ownership of Yext is distributed among thousands of shareholders, there are a few major institutional investors that hold significant portions of the company's shares. These typically include mutual funds, pension funds, and other large financial institutions. Some of the top institutional shareholders might include:

    • Vanguard Group Inc.: Often found among the top shareholders in many publicly traded companies, Vanguard is known for its wide range of mutual funds and ETFs.
    • BlackRock, Inc.: Another giant in the investment world, BlackRock frequently appears as a major shareholder due to its extensive portfolio of investments.
    • Fidelity Investments: Through various mutual funds and investment products, Fidelity also holds a substantial number of shares in companies like Yext.

    Insider Ownership

    In addition to institutional investors, a portion of Yext's shares is owned by insiders – individuals who are executives, directors, or hold other significant positions within the company. Insider ownership is closely watched by investors as it can indicate the confidence that management and key stakeholders have in the company's future. For Yext, notable insiders might include:

    • Howard Lerman: As the co-founder and a significant figure in Yext's history, Howard Lerman's stake in the company is often of interest to investors.
    • Brian Distelburger: Another co-founder of Yext, Distelburger's ownership stake is similarly followed for insights into the company's internal confidence.

    Public Shares

    The remainder of Yext's shares is owned by the general public – individual investors, small investment clubs, and others who have decided to invest in Yext. This diversity in ownership is part of what fuels the company's innovation and growth, with the public shareholders voting on major company decisions through their shares.


    In summary, Yext is owned by a wide range of shareholders, including institutional investors, company insiders, and individual investors. This diverse ownership structure reflects Yext's broad appeal across the investment community and its position as a significant player in the digital knowledge management industry. As the company continues to evolve, the composition of its ownership may change, but what remains constant is the collective stake in Yext's success.

    What is the mission statement of Yext?

    What is the mission statement of Yext?

    Yext, a technology company founded in 2006, is at the forefront of digital knowledge management. The mission statement of Yext is to empower businesses to provide accurate, consistent, and up-to-date information about their brands across a wide array of digital platforms. By doing so, Yext aims to enhance the discovery of businesses and foster a better customer experience online.

    At its core, Yext's mission revolves around solving the problem of outdated or incorrect information that plagues businesses on the internet. The company leverages cutting-edge technology to ensure that details such as business hours, locations, services, and products are accurately represented wherever customers are searching. This commitment to accuracy and consistency is what drives Yext's innovative solutions.

    In a digital age where information is consumed rapidly and decisions are made in seconds, Yext's mission serves as a critical foundation for businesses looking to maintain a competitive edge. By prioritizing the management of digital knowledge, Yext not only helps businesses improve their online presence but also facilitates a more informed and satisfying customer journey.

    How does Yext make money?

    Yext, a leading technology company specializing in digital presence management, has developed a unique business model aimed at helping businesses manage their online information across various platforms. The company's primary revenue streams stem from its comprehensive suite of products and services designed to optimize search experiences, improve brand engagement, and drive consumer actions. Here's a closer look at how Yext makes money:

    Subscription Services

    The core of Yext's revenue comes from its subscription-based services. Yext offers a range of packages tailored to businesses of all sizes, from small local businesses to large enterprises. These subscriptions provide access to Yext's platform, where businesses can manage their listings, reviews, and other content across numerous directories, social networks, and search engines. By ensuring consistent and accurate information across the web, Yext helps businesses improve their visibility and reach. The subscription model ensures a steady revenue stream for Yext, as businesses typically sign annual or multi-year contracts.

    Professional Services and Consulting

    In addition to its subscription services, Yext generates income through professional services and consulting. This includes setup fees for new accounts, where Yext's experts assist businesses in optimizing their online presence from the get-go. For larger or more complex projects, Yext offers customized consulting services, helping businesses to strategize and implement solutions that best meet their unique digital presence needs. These services allow Yext to cater to businesses requiring more hands-on support and generate additional revenue beyond the standard subscription fees.

    Partnerships and Integrations

    Yext has established partnerships with a wide array of platforms and directories, such as Google, Facebook, Amazon Alexa, and many more. Through these partnerships, Yext is able to offer its clients premium placement and enhanced visibility on these platforms, often at an additional cost. Furthermore, Yext's API integrations enable businesses to manage their digital presence more efficiently, by connecting Yext's platform with their own internal systems or third-party applications. This aspect of Yext's business model not only expands its service offerings but also opens up additional revenue channels through partnership deals and integration fees.

    Advertising and Upsells

    While not the primary focus of their business model, Yext also generates revenue through advertising and upsell opportunities. Within its platform, Yext may recommend additional services or feature enhancements that can help businesses further improve their online presence. These recommendations often lead to upsells, where businesses opt for higher-tier subscription plans or one-off services that provide added value. Although these revenues are supplementary to their main offerings, they contribute to Yext's overall income.

    In conclusion, Yext makes money through a multifaceted approach that includes subscription services, professional services, partnerships, and upsells. This diversified revenue model not only supports Yext's growth and sustainability but also allows it to invest in continuous innovation and expansion, ensuring it remains at the forefront of digital presence management technology.

    Yext Business Model Canvas Explained

    In today's digital age, where information is king, businesses must manage their online presence meticulously. One company that has carved out a niche in this space is Yext. Understanding the Yext business model offers insights into how contemporary companies are leveraging technology to solve age-old problems of information inconsistency and manage their digital footprint effectively. Here's a breakdown of the Yext Business Model Canvas, which sheds light on its operational, financial, and customer relationship strategies.

    Key Partners

    Yext's ecosystem thrives on partnerships that are crucial to its business model. These include data partners like social media platforms, search engines, and app developers, where Yext ensures its clients' information is accurately listed. Additionally, Yext collaborates with resellers and digital marketing agencies to extend its market reach, making these partnerships a cornerstone of its strategy.

    Key Activities

    At the heart of Yext's operations are its key activities, which revolve around developing and maintaining its platform. This includes ensuring the platform's real-time update capabilities are seamless, integrating new partners into its network, and enhancing its AI-driven insights to help businesses manage their online presence more effectively.

    Key Resources

    Yext's key resources are its sophisticated software platform, which enables businesses to manage their information across the digital ecosystem, and its extensive network of data partners. Furthermore, Yext's team of engineers, sales professionals, and digital marketing experts are instrumental in maintaining the platform's competitiveness and innovating new solutions for information management.

    Value Propositions

    Yext's primary value proposition is its ability to offer businesses a single source of truth for their digital information, ensuring consistency and accuracy across hundreds of platforms. This not only improves their visibility online but also helps in building trust with customers. Moreover, Yext provides analytics and insights, allowing businesses to understand how they are being discovered and interacted with online.

    Customer Relationships

    Yext maintains its customer relationships through dedicated support teams that provide assistance and guidance in managing their digital presence. It also offers self-service tools and resources on its platform, enabling businesses to make updates and monitor their online information independently.


    Yext uses a variety of channels to reach its customers, including its direct sales team, its website, digital marketing, and through its network of partners. This multi-channel approach ensures that Yext can cater to businesses of all sizes, from small local shops to large enterprises.

    Customer Segments

    Yext serves a broad range of customer segments, including healthcare, retail, food services, and financial services. Its platform is designed to meet the needs of small businesses seeking to improve their local search presence, as well as large enterprises looking to manage their digital information at scale.

    Cost Structure

    The cost structure of Yext includes the continuous development and maintenance of its platform, partnership management, sales and marketing to attract and retain customers, and customer support operations. These expenses are critical in ensuring the high quality and reliability of its services.

    Revenue Streams

    Yext generates revenue through subscription fees for its platform, with pricing tiers based on the volume of locations managed and the level of services provided. Additionally, it offers professional services for more customized needs, adding another layer to its revenue model.

    By dissecting the Yext Business Model Canvas, it's clear that Yext has positioned itself as a pivotal player in the digital information management space. Its comprehensive approach to solving the problem of online information consistency has made it a valuable partner for businesses worldwide.

    Which companies are the competitors of Yext?

    In the dynamic world of digital presence management, several companies vie for dominance, offering a range of services to help businesses manage their online information, improve their visibility, and enhance customer engagement. Yext, known for its comprehensive platform that allows companies to manage their public information across a vast network of websites, apps, and mapping services, faces competition from various quarters. Here, we delve into some of the primary competitors that challenge Yext in this competitive landscape.


    BrightLocal is a significant player in the local SEO and online reputation management sphere. It focuses on providing businesses with tools to manage their listings, monitor their online reputation, and optimize their local search visibility. Unlike Yext, which offers a broad network of sites for information distribution, BrightLocal places a strong emphasis on detailed reporting and analytics, giving businesses insights into their online performance and areas for improvement.

    Moz Local

    Moz, a well-known name in the SEO world, offers Moz Local as a direct competitor to Yext in the local listing management space. Moz Local aims to simplify the process of managing a business's listings across major directories, ensuring information accuracy and consistency. It also provides features for reputation management and review monitoring. Moz Local is particularly appreciated for its strong SEO tools and resources, which are beneficial for businesses looking to enhance their search engine visibility alongside managing their listings.

    SEMrush Listing Management

    SEMrush is a powerhouse in the online visibility management space, offering a suite of tools that cover everything from SEO and pay-per-click (PPC) to social media and content marketing. Its Listing Management tool is a direct competitor to Yext, designed to help businesses manage their online presence across various platforms from a single dashboard. SEMrush sets itself apart with its comprehensive SEO and marketing toolkit, making it a one-stop-shop for businesses looking to not only manage their listings but also enhance their overall online visibility.


    Synup focuses on streamlining the way businesses manage their online presence across directories, websites, and local search engines. It offers a suite of tools that encompasses listings management, reputation management, and analytics. Synup differentiates itself by providing a workflow that simplifies the management of a business's online reputation, encouraging customer engagement through reviews and feedback. Its analytics platform also offers in-depth insights into how businesses are performing online, helping them make data-driven decisions.


    BirdEye is a comprehensive customer experience platform that offers listings management as one of its many services. It excels in gathering customer feedback and reviews from various sources, allowing businesses to manage their reputation effectively. BirdEye's platform also includes tools for surveying customers, messaging, and generating actionable insights from customer data. While BirdEye competes with Yext in the listings and reputation management arena, it places a stronger emphasis on leveraging customer feedback to improve business operations and customer satisfaction.

    In conclusion, while Yext remains a key player in the digital presence management space, these competitors offer a variety of focuses, from SEO and analytics to customer feedback and comprehensive marketing tools. Businesses looking to manage their online presence have a range of options to consider, each with its unique strengths and capabilities.

    Yext SWOT Analysis

    In the ever-evolving landscape of digital marketing and online presence management, Yext has emerged as a significant player. Companies across the globe leverage Yext's platform to manage their digital knowledge in the cloud, ensuring that their information is consistent, accurate, and accessible across all digital platforms. A SWOT analysis provides a comprehensive overview of the strengths, weaknesses, opportunities, and threats that a company like Yext faces. Here, we delve into Yext's SWOT Analysis to understand its current market position and potential future trajectory.


    Innovative Technology Platform: Yext's primary strength lies in its innovative technology platform, which enables businesses to manage their online presence across a vast network of platforms, including search engines, social networks, and maps. This ensures that consumers find accurate and consistent information wherever they search.

    Robust Partner Ecosystem: Yext has built a strong ecosystem of partnerships with leading search engines, social media platforms, and app directories. This network allows Yext's clients to maintain accurate information across the web effortlessly.

    Strong Brand Reputation: Over the years, Yext has established a strong brand reputation for reliability and innovation. Its clientele includes major global brands, further solidifying its position as a leader in the digital knowledge management space.


    Dependence on Partnerships: Yext's business model heavily relies on its partnerships with search engines and other digital platforms. Any changes in these partnerships or terms could adversely affect Yext's service offerings and revenue.

    Competition: The market for digital presence management is becoming increasingly crowded, with several competitors offering similar services. This could lead to pricing pressures and a potential decrease in Yext's market share.

    International Expansion Challenges: While Yext has a strong presence in North America, expanding its operations internationally poses challenges, including localization, regulation compliance, and competition from local players.


    Expanding to New Markets: There's significant opportunity for Yext to expand its services to new geographical markets, especially in Asia and Latin America, where digital transformation is rapidly accelerating.

    Product Diversification: Developing new products or enhancing existing ones to include features like AI-driven insights, personalized customer experiences, or advanced analytics could open up new revenue streams for Yext.

    Strategic Acquisitions: Acquiring startups or companies with complementary technologies could help Yext enhance its product offerings and expand its customer base.


    Technological Changes: The digital landscape is constantly evolving. New technologies or changes in search engine algorithms could render Yext's current offerings less effective or obsolete.

    Economic Downturns: Economic downturns can lead to budget cuts in marketing and IT departments, potentially reducing the demand for Yext's services.

    Data Privacy Regulations: Increasingly stringent data privacy regulations globally could impact Yext's operations and increase compliance costs.

    In conclusion, while Yext possesses strong technological capabilities and a reputable brand, it must navigate the challenges of intense competition, dependence on partnerships, and the ever-changing digital landscape. By capitalizing on its opportunities for expansion and product diversification, Yext can continue to strengthen its market position and drive future growth.

    Key Takeaways

    • Ownership of Yext: Yext is a publicly traded company listed on the New York Stock Exchange under the ticker symbol "YEXT". Its ownership is distributed among institutional investors, company executives, and individual investors who hold its shares.

    • Mission Statement: Yext's mission is aimed at putting businesses in control of their facts online by providing them with the platform to manage their digital presence and the information about them available to consumers.

    • Revenue Generation: Yext makes money primarily through subscription-based services offering brands tools for digital presence management, including updating information on various platforms and analyzing consumer interactions.

    • Business Model Explained: The Yext Business Model Canvas highlights how the company creates, delivers, and captures value through its unique software-as-a-service (SaaS) platform that centralizes digital asset management for businesses, emphasizing customer relationships, key activities like data management, and revenue streams from subscription services.

    • Competitive Landscape and SWOT Analysis: Yext faces competition from both direct rivals in the digital presence management space, such as Moz and SEMrush, and larger tech companies offering similar tools. Its SWOT analysis reveals strengths in its proprietary technology and partnerships, opportunities in global expansion, weaknesses in facing large competitors with more resources, and threats from rapid technological changes and evolving search engine algorithms.


    In conclusion, Yext, a publicly traded company, stands as a beacon of innovation in the digital age, navigating the complex waters of online brand management with a mission to provide perfect answers everywhere. By harnessing its proprietary technology to empower businesses in managing their digital presence, Yext has carved out a lucrative niche for itself, leveraging a business model that thrives on subscriptions and professional services.

    The Yext Business Model Canvas reveals a robust structure centered around key partnerships, activities, and resources, all geared towards delivering exceptional value propositions to its clients. This model, while unique, operates within a competitive landscape dotted with contenders such as Google My Business, Bing Places, and Moz Local, among others. Each competitor brings its strengths to the table, yet Yext's innovative approach and comprehensive offerings keep it at the forefront of the industry.

    A SWOT analysis sheds light on Yext's steadfast position, highlighting its technological prowess and extensive network as towering strengths. However, the analysis also underscores the challenges lying in aggressive competition and a rapidly evolving digital environment. Opportunities for growth and expansion are plentiful, especially if Yext continues to innovate and adapt to the shifting needs of the digital world, though threats in the form of technological advancements by rivals or changes in search engine algorithms cannot be overlooked.

    As we wrap up our exploration of Yext, its mission, business model, and market position, it's clear that the company's journey is one of strategic navigation through the digital landscape. By focusing on its mission to provide perfect answers everywhere, Yext not only enriches the digital presence of businesses but also sets a benchmark for innovation, resilience, and growth in the face of fierce competition and technological evolution.


    What are the 5 elements of SWOT analysis?

    1. Strengths
    2. Weaknesses
    3. Opportunities
    4. Threats
    5. Trends

    What are the 4 pillars of SWOT analysis?

    1. Strengths
    2. Weaknesses
    3. Opportunities
    4. Threats

    What are the 4 P's in SWOT analysis?

    The 4 P's in SWOT analysis are:

    1. Strengths
    2. Weaknesses
    3. Opportunities
    4. Threats

    How can I find a SWOT analysis on a company?

    Here are a few ways you can find a SWOT analysis on a company:

    1. Company website: Some companies publish their SWOT analysis on their official website, usually in their annual reports or investor presentations.

    2. Business news websites: Websites like Bloomberg, CNBC, and Reuters often publish SWOT analyses on publicly traded companies as part of their coverage.

    3. Market research reports: Research firms like MarketResearch.com, IBISWorld, and Euromonitor International often include SWOT analyses as part of their company profiles in their market research reports.

    4. Academic databases: Websites like ProQuest, JSTOR, and EBSCOhost provide access to academic journals and research papers that may include SWOT analyses on companies.

    5. Business directories: Websites like Hoover's, Dun & Bradstreet, and Manta may have SWOT analyses on companies as part of their company profiles.

    6. Social media and online forums: You can search for discussions or posts on platforms like LinkedIn, Reddit, or Quora where professionals may have shared SWOT analyses on specific companies.

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