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Company > YASKAWA Electric: Business Model, SWOT Analysis, and Competitors 2024

YASKAWA Electric: Business Model, SWOT Analysis, and Competitors 2024

Published: Feb 20, 2024

Inside This Article


    In this comprehensive blog post, we delve into the intricate world of YASKAWA Electric, a titan in the field of industrial automation and robotics. As we approach 2024, understanding the nuances of YASKAWA's business model becomes crucial for industry stakeholders. We will explore the company's strengths, weaknesses, opportunities, and threats through a detailed SWOT analysis. Additionally, we'll provide insights into YASKAWA's competitive landscape, identifying key rivals and assessing how YASKAWA stands out in the fiercely competitive robotics industry. Join us as we dissect the elements that make YASKAWA Electric a formidable player and what the future holds for this industry leader.

    What You Will Learn

    • Ownership and Vision: Discover who owns YASKAWA Electric and understand the core mission that drives their operations and strategic decisions.
    • Revenue and Strategy: Learn how YASKAWA Electric generates revenue through its distinct business model, detailed in an easy-to-understand Business Model Canvas.
    • Market Position and Analysis: Gain insights into YASKAWA Electric's competitive landscape, exploring key competitors and a comprehensive SWOT analysis to understand its strengths, weaknesses, opportunities, and threats.

    Who owns YASKAWA Electric?

    Who Owns YASKAWA Electric?

    Ownership of publicly traded companies like YASKAWA Electric Corporation is typically dispersed across a wide array of shareholders, including individual investors, institutional investors, and corporate entities. YASKAWA Electric, a global leader in robotics, motion control, and system engineering, based in Kitakyushu, Japan, is no exception to this rule. As of the latest reports, the ownership structure of YASKAWA Electric can be categorized into three main groups: institutional investors, individual shareholders, and strategic corporate shareholders.

    Institutional Investors play a significant role in the ownership of YASKAWA Electric. These are entities like pension funds, mutual funds, and insurance companies that invest large sums of money into the stock market. They often hold a considerable percentage of the company's shares, exerting a certain level of influence over the company's decisions due to their substantial stake.

    Individual Shareholders are another critical component of YASKAWA Electric's ownership. These can range from employees of the company to everyday retail investors who believe in the company's future growth. Individual shareholders might not have the same clout as institutional investors individually, but collectively, they represent a substantial portion of the ownership.

    Strategic Corporate Shareholders consist of other companies that may hold a stake in YASKAWA Electric for various strategic reasons, such as business partnerships, alliances, or future integration into their supply chain. These stakeholders are interested in more than just the financial returns; they are looking at long-term strategic benefits that their relationship with YASKAWA Electric might bring.

    It's important to note that the specific details regarding the percentages of ownership among these groups can fluctuate over time due to market transactions and changes in investment strategies. For the most current and detailed breakdown of YASKAWA Electric's ownership, investors are encouraged to consult the company's latest financial reports and disclosures.

    Understanding the ownership structure of YASKAWA Electric provides insight into the company's governance and potential influences on its strategic direction. Whether you're an individual investor considering adding YASKAWA Electric to your portfolio or a market analyst looking at the broader robotics and automation sector, knowing who owns the company can offer valuable perspective on its operations and future prospects.

    What is the mission statement of YASKAWA Electric?

    YASKAWA Electric, a leading company in the fields of robotics, motion control, and automation technology, has a clearly defined mission statement that encapsulates its goals, values, and commitment to innovation and sustainability. This mission statement serves as a guiding light for the organization, shaping its strategies, operations, and contributions to the global community.

    The Mission Statement of YASKAWA Electric

    The mission statement of YASKAWA Electric is: "To contribute to the evolution of society and the welfare of humanity through the pursuit of advanced technology and the universal development of society."

    This statement is a reflection of YASKAWA Electric's dedication to leveraging its expertise in robotics and automation to make significant contributions to society. It underscores the company's commitment to not just advancing technology for the sake of innovation, but with the aim of enhancing the well-being of people all around the world. YASKAWA Electric believes in the power of technology to transform societies, improve living standards, and address some of the most pressing challenges facing humanity.

    Breaking Down the Mission Statement

    • Contribute to the evolution of society: YASKAWA Electric sees itself as a catalyst for societal progress. By creating cutting-edge solutions in robotics and automation, the company aims to drive forward the technological evolution that underpins modern societies, making them more efficient, productive, and sustainable.

    • Welfare of humanity: The ultimate goal of YASKAWA Electric's endeavors is to improve human welfare. This includes not just economic well-being through the creation of jobs and wealth but also enhancing safety, health, and quality of life through innovative solutions that reduce laborious work, increase accessibility, and foster safer environments.

    • Pursuit of advanced technology: At the heart of YASKAWA Electric's mission is a relentless pursuit of innovation. The company invests heavily in research and development, pushing the boundaries of what's possible in robotics, motion control, and automation to stay at the forefront of technological advancements.

    • Universal development of society: YASKAWA Electric's vision extends beyond individual or national gains. The company is committed to contributing to the universal, global development of society. This encompasses efforts to address global challenges, such as environmental sustainability, through technology that can be applied universally, benefiting people across the world regardless of geography.


    YASKAWA Electric's mission statement is a testament to the company's forward-thinking philosophy and its commitment to leveraging technology for the greater good. By focusing on the evolution of society and the welfare of humanity, YASKAWA Electric positions itself as a key player in the global movement towards a more sustainable, efficient, and equitable world. Through its continued pursuit of advanced technology and commitment to universal societal development, YASKAWA Electric not only aims to be a leader in its industry but also a significant contributor to the betterment of mankind.

    How does YASKAWA Electric make money?

    How does YASKAWA Electric make money?

    YASKAWA Electric Corporation, a global leader in automation solutions, including robotics and motion control, has established a diversified revenue model that capitalizes on the growing demand for automation across various industries. The company generates its income through several key streams:

    Sales of Industrial Robots and Automation Systems

    A substantial portion of YASKAWA's revenue comes from the sale of its industrial robots, which are widely used in automotive, electronics, food and beverage, metalworking, and other manufacturing sectors. These robots perform tasks such as assembly, welding, painting, and material handling. YASKAWA's robots are known for their precision, reliability, and versatility, making them a preferred choice for manufacturers looking to automate their production lines.

    Motion Control and Drive Products

    YASKAWA is renowned for its motion control products, including servo motors and inverters, which are critical components in various industrial machines. These products find applications in packaging, textile, printing, and semiconductor manufacturing equipment. By providing high-quality and energy-efficient solutions, YASKAWA has secured a significant market share in the motion control industry.

    After-Sales Services

    After-sales services represent another important revenue stream for YASKAWA. The company offers maintenance, repair, and upgrade services for its products, ensuring their longevity and optimal performance. This not only generates recurring revenue but also strengthens customer relationships and loyalty.

    Customized Automation Solutions

    YASKAWA also earns income by developing customized automation solutions for specific customer needs. This involves integrating its robots and motion control products with software and other technologies to create tailored systems that address unique manufacturing challenges. These projects often come with higher margins due to their complexity and the value they deliver to clients.

    Expansion into Emerging Markets

    Recognizing the potential in emerging markets, YASKAWA has been actively expanding its global footprint. The company has been investing in new facilities, sales offices, and service centers in countries with growing manufacturing sectors. This strategic expansion allows YASKAWA to tap into new revenue opportunities and increase its market share worldwide.

    In conclusion, YASKAWA Electric's diversified approach to generating revenue, encompassing product sales, after-sales services, and customized solutions, coupled with its strategic expansion into emerging markets, positions the company as a leader in the automation industry. As the demand for automation continues to rise, YASKAWA is well-placed to capitalize on the opportunities this trend presents.

    YASKAWA Electric Business Model Canvas Explained


    In today's rapidly evolving technological landscape, understanding the intricacies of successful companies becomes paramount. YASKAWA Electric, a global leader in automation solutions and robotics, serves as an exemplary model. By dissecting its Business Model Canvas (BMC), we can uncover the strategic blueprint that propels YASKAWA to the forefront of innovation and market relevance. The BMC offers a comprehensive view, covering key partners, activities, resources, value propositions, customer relationships, channels, customer segments, cost structure, and revenue streams.

    Key Partners

    YASKAWA Electric's key partners include suppliers of components and materials, technology partners for R&D, distribution partners, and strategic alliance partners in robotics and automation. These collaborations enhance product development, expand market reach, and fortify the company's supply chain.

    Key Activities

    YASKAWA's principal activities revolve around the design, manufacturing, and distribution of industrial robots, motion control systems, and AC drives. Emphasis on R&D ensures YASKAWA remains at the innovation vanguard, continually refining and expanding its product offerings.

    Key Resources

    The company's key resources are its advanced manufacturing facilities, a global network of sales and service centers, a robust R&D department, and a skilled workforce. These resources enable YASKAWA to maintain high-quality standards and respond agilely to market demands.

    Value Propositions

    YASKAWA Electric offers distinct value propositions that include delivering cutting-edge automation technology, enhancing manufacturing efficiency, reducing operational costs for clients, and providing comprehensive after-sales support. Their commitment to innovation and quality positions them as a trusted partner in industrial automation and robotics.

    Customer Relationships

    YASKAWA fosters strong customer relationships through dedicated sales and support teams, customized solutions, and extensive training programs for clients. This customer-centric approach ensures high satisfaction and loyalty levels.


    The company utilizes a variety of channels to reach its customers, including direct sales teams, distributors, online platforms, and trade shows. This multi-channel strategy ensures a broad market reach and accessibility for customers worldwide.

    Customer Segments

    YASKAWA Electric targets several customer segments, including automotive, electronics, manufacturing, healthcare, and logistics industries. By catering to the specific needs of these diverse sectors, YASKAWA ensures its solutions have broad applicability and appeal.

    Cost Structure

    YASKAWA's cost structure includes R&D expenditures, production costs, marketing and sales expenses, and operational costs. The company focuses on optimizing its cost structure through efficient operations and economies of scale.

    Revenue Streams

    The primary revenue streams for YASKAWA Electric stem from the sale of industrial robots, motion control systems, AC drives, and related services. Additionally, the company generates revenue through after-sales services, software, and maintenance contracts.


    By examining YASKAWA Electric through the lens of the Business Model Canvas, it becomes clear how its strategic approach to partnerships, innovation, and customer engagement has cemented its status as a leader in the automation and robotics industry. The company's ability to adapt and evolve its business model in response to changing market dynamics underscores its resilience and commitment to excellence.

    Which companies are the competitors of YASKAWA Electric?

    Which companies are the competitors of YASKAWA Electric?

    YASKAWA Electric Corporation, known for its significant contributions to the fields of automation and robotics, faces competition from several global entities. These competitors are spread across the automation, robotics, and motion control industries, each bringing unique products, technologies, and geographical strengths to the table. Understanding these competitors helps in comprehending the market dynamics and the continuous innovation race in which YASKAWA participates. Here are some of the main competitors of YASKAWA Electric:

    1. Fanuc Corporation

    Fanuc Corporation, headquartered in Japan, is one of the largest providers of industrial automation and robotics in the world. Like YASKAWA, Fanuc specializes in the manufacturing of robots used in complex manufacturing processes, including CNC controllers, laser systems, and factory automation solutions. Its strong presence in the automotive and electronics manufacturing sectors places it in direct competition with YASKAWA.

    2. ABB Ltd.

    ABB is a Swiss multinational corporation operating mainly in robotics, power, heavy electrical equipment, and automation technology areas. It is well-known for its robotics products, including industrial robots and software, used across various industries such as automotive, electronics, and logistics. ABB's broad portfolio and its emphasis on smart technology and connectivity position it as a formidable competitor to YASKAWA.

    3. Siemens AG

    Another giant in the automation world is Siemens AG, a German multinational company. Siemens offers a wide array of products and services, including automation systems, drives, and motion control solutions similar to YASKAWA's offerings. With a vast geographical footprint and a strong focus on industrial digitalization and intelligent infrastructure, Siemens competes closely with YASKAWA, especially in the European market.

    4. Mitsubishi Electric Corporation

    Mitsubishi Electric, another Japan-based company, provides a competitive range of automation products, including PLCs, inverters, robots, and servo motors. Its offerings in the field of factory automation, along with its strong presence in Asia, make it a significant competitor to YASKAWA. Mitsubishi Electric's commitment to innovation in energy and electric systems also adds to its competitive edge.

    5. Rockwell Automation, Inc.

    Based in the United States, Rockwell Automation is a major player in the field of industrial automation and digital transformation. Its product line, featuring control systems, industrial control components, and software, directly competes with YASKAWA's automation solutions. Rockwell's focus on smart manufacturing and technology integration marks it as a key competitor in the Americas.

    6. KUKA AG

    KUKA AG, a German company specializing in industrial robotics and automation solutions, offers a range of products that compete with YASKAWA's robotics segment. Known for its advanced engineering and innovation in robotics, KUKA serves industries such as automotive, consumer goods, and healthcare, directly aligning itself as a competitor to YASKAWA.

    In the rapidly evolving sectors of automation and robotics, competition is fierce, and these companies are at the forefront of technological advancements. They constantly challenge each other through innovation, product development, and strategic global expansion, thereby shaping the future of industrial automation and robotics.

    YASKAWA Electric SWOT Analysis

    Introduction to YASKAWA Electric

    YASKAWA Electric Corporation is a global leader in manufacturing and supplying automation solutions, including robotics and systems for various industries. Established in 1915 in Japan, YASKAWA has garnered a reputation for innovation and quality in the fields of motion control and robotics. The company's commitment to research and development has positioned it as a key player in the automation industry, making it a subject of interest for stakeholders and analysts. In this section, we delve into a SWOT analysis of YASKAWA Electric, providing insights into its strengths, weaknesses, opportunities, and threats.


    1. Innovation and R&D: YASKAWA Electric is renowned for its strong focus on research and development, driving innovation in automation and robotics. This has led to the creation of industry-leading products and solutions, securing its position at the forefront of technological advancements.

    2. Global Presence: With operations and subsidiaries across the world, YASKAWA has successfully established a robust global footprint. This international presence not only diversifies its revenue streams but also enhances its capability to serve customers globally.

    3. Diverse Product Portfolio: YASKAWA offers a wide range of products and solutions, including servo motors, controllers, and industrial robots. This diversity caters to various industrial needs, from automotive and packaging to semiconductor and metal fabrication.

    4. Strong Brand Reputation: Thanks to its long history and commitment to quality, YASKAWA has built a strong brand reputation. This credibility facilitates trust among customers and partners, contributing to its competitive advantage.


    1. High Dependence on Manufacturing Sector: A significant portion of YASKAWA's revenue comes from the manufacturing industry. This dependency makes it vulnerable to downturns in the manufacturing sector, impacting its financial stability.

    2. Intense Competition: The automation industry is highly competitive, with several major players vying for market share. This intense competition pressures YASKAWA to continually invest in innovation and marketing to maintain its market position.


    1. Growth in Automation Demand: The increasing demand for automation across various industries, driven by the need for efficiency and productivity, presents a significant growth opportunity for YASKAWA. Expanding its offerings to new sectors could further bolster its market presence.

    2. Technological Advancements: Advancements in technologies such as artificial intelligence (AI) and the Internet of Things (IoT) offer new avenues for YASKAWA to enhance its products and solutions, potentially opening up new markets and applications.

    3. Strategic Partnerships and Acquisitions: Collaborating with or acquiring other companies could allow YASKAWA to diversify its product offerings and enter new markets, strengthening its competitive edge.


    1. Economic Fluctuations: Global economic instability can adversely affect investment in automation projects, leading to reduced demand for YASKAWA's products and solutions.

    2. Rapid Technological Change: The fast pace of technological change in the automation industry requires continuous investment in R&D. Failure to keep up with these changes could lead to obsolescence and loss of market share.

    3. Supply Chain Disruptions: As seen during the COVID-19 pandemic, disruptions in the global supply chain can significantly impact YASKAWA's ability to manufacture and deliver products, affecting its profitability and growth.


    YASKAWA Electric's strengths, such as its focus on innovation and a strong global presence, position it well to capitalize on the growing demand for automation. However, it must navigate challenges including economic fluctuations and intense competition to sustain its growth. By leveraging opportunities such as technological advancements and strategic partnerships, YASKAWA can continue to thrive in the dynamic automation industry.

    Key Takeaways

    • Ownership and Leadership: YASKAWA Electric is a publicly traded company, primarily owned by institutional and retail investors. Its leadership team is committed to innovation and growth in the fields of motion control, robotics, and systems engineering.

    • Mission Statement: YASKAWA Electric's mission focuses on contributing to the evolution of society and the welfare of humanity through the pursuit of advanced technology and the creation of innovative, high-quality products.

    • Revenue Streams: YASKAWA Electric generates income through various channels, including the sale of industrial robots, motion control systems, and robotics solutions. The company's strong emphasis on research and development allows it to maintain a competitive edge and offer cutting-edge products to a diverse range of industries.

    • Business Model and Strategy: Utilizing a Business Model Canvas, YASKAWA Electric's approach is characterized by a strong focus on customer relationships and value propositions that emphasize innovation, reliability, and service excellence. The company invests significantly in technology and global market expansion to ensure sustainable growth.

    • Competition and Market Position: YASKAWA Electric faces competition from other global leaders in automation and robotics, such as FANUC, ABB, and Siemens. Despite the competitive landscape, YASKAWA's commitment to quality and innovation, as revealed in its SWOT analysis, positions it as a strong player with the potential to leverage opportunities and manage threats in the dynamic global market.


    In conclusion, YASKAWA Electric stands as a global leader in the field of automation, robotics, and motion control, with ownership primarily vested in institutional investors and a diverse set of shareholders. The company's mission statement, which emphasizes innovation, quality, and customer satisfaction, propels its commitment to creating value through cutting-edge technologies. YASKAWA Electric generates revenue through its comprehensive product and service offerings, ranging from industrial robots to motion control equipment, serving various sectors including manufacturing, automotive, and technology.

    The Business Model Canvas of YASKAWA Electric highlights its robust value proposition, key activities, partnerships, and customer relationships, all of which are geared towards achieving operational excellence and driving growth. Despite facing stiff competition from giants like ABB, Fanuc, and Siemens, YASKAWA's focus on R&D and its strategic global presence have enabled it to maintain a competitive edge in the automation industry.

    A SWOT analysis of YASKAWA Electric reveals its strengths in innovation, global network, and a strong product portfolio. However, the company must navigate challenges such as intense competition and the rapid pace of technological change. Opportunities lie in expanding its reach in emerging markets and leveraging new technologies like AI and IoT, while threats include geopolitical uncertainties and potential supply chain disruptions.

    Ultimately, YASKAWA Electric's journey reflects its resilience and commitment to advancing the frontier of automation and robotics. By staying true to its mission and continuously adapting to the dynamic market landscape, YASKAWA is well-positioned to continue its legacy of excellence and innovation in the years to come.


    What are 5 examples of weakness in SWOT analysis?

    1. Lack of resources or funding
    2. Inability to adapt to changing market trends
    3. Poor reputation or brand image
    4. Inefficient internal processes or systems
    5. Limited product or service offerings

    What are the 5 elements of SWOT analysis?

    1. Strengths
    2. Weaknesses
    3. Opportunities
    4. Threats
    5. Trends

    What are 3 examples of opportunities in SWOT analysis?

    1. Market expansion: Identifying new markets or segments that the company can enter or expand into can be a significant opportunity for growth. This could involve targeting new demographics, geographic regions, or industries.

    2. Technological advancements: Embracing new technologies or innovations can provide a competitive advantage and open up new opportunities for efficiency and productivity. This could involve integrating new software systems, adopting automation technologies, or leveraging data analytics.

    3. Strategic partnerships: Collaborating with other companies, organizations, or stakeholders can create opportunities for mutual growth and benefit. This could involve forming strategic alliances, joint ventures, or partnerships to access new resources, markets, or capabilities.

    What is a SWOT analysis of a power plant?


    1. Reliable source of electricity generation
    2. Ability to produce large amounts of electricity to meet high demand
    3. Long lifespan and durability of power plant infrastructure
    4. Can be located near fuel sources to reduce transportation costs


    1. High initial construction and maintenance costs
    2. Vulnerable to disruptions in fuel supply or equipment failures
    3. Environmental impact of emissions and waste disposal
    4. Limited flexibility in adapting to changing energy demand or technological advancements


    1. Investment in renewable energy technologies to reduce environmental impact
    2. Integration of energy storage solutions to improve grid reliability
    3. Expansion of power plant capacity to meet growing energy demand
    4. Collaboration with other industries to utilize waste heat or byproducts for additional revenue streams


    1. Competition from alternative energy sources such as solar and wind power
    2. Increasing regulations on emissions and waste management
    3. Fluctuating fuel prices and supply chain disruptions
    4. Public opposition to the construction or operation of power plants in certain locations.

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