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Company > Wyndham Hotels & Resorts: Business Model, SWOT Analysis, and Competitors 2023

Wyndham Hotels & Resorts: Business Model, SWOT Analysis, and Competitors 2023

Published: Jan 27, 2023

Inside This Article


    In this blog article, we will delve into the business model, conduct a SWOT analysis, and explore the competitors of Wyndham Hotels & Resorts, a prominent player in the hospitality industry. As the year 2023 approaches, it becomes crucial to assess the strengths, weaknesses, opportunities, and threats faced by the company. By understanding their business model and examining the competitive landscape, we can gain valuable insights into the strategies that have propelled Wyndham to success, and how it plans to navigate the challenges that lie ahead.

    What You Will Learn:

    • Who owns Wyndham Hotels & Resorts and the importance of understanding the ownership structure of a company.
    • The mission statement of Wyndham Hotels & Resorts and its significance in guiding the company's actions and goals.
    • How Wyndham Hotels & Resorts generates revenue and the key sources of income for the company.
    • An explanation of the Business Model Canvas for Wyndham Hotels & Resorts and how it helps in understanding the company's value proposition, customer segments, channels, and cost structure.
    • Identification of the main competitors of Wyndham Hotels & Resorts and their impact on the company's market position.
    • A comprehensive SWOT analysis of Wyndham Hotels & Resorts, highlighting its strengths, weaknesses, opportunities, and threats in the industry.

    Who owns Wyndham Hotels & Resorts?

    Overview of Wyndham Hotels & Resorts

    Wyndham Hotels & Resorts is a renowned hotel chain that operates properties across the globe. With a portfolio of over 9,000 hotels in more than 90 countries, it offers a wide range of accommodations to cater to various traveler preferences. However, determining who owns such a vast hotel empire requires a closer look at the company's structure and ownership history.

    Ownership History

    Originally founded in 1981, Wyndham Hotels & Resorts has undergone several ownership changes throughout its existence. In 1990, the company was acquired by hospitality giant Patriot American Hospitality. This acquisition marked the beginning of a significant expansion phase for Wyndham, as it continued to acquire various hotel brands and properties in the following years.

    In 2000, Patriot American Hospitality underwent a rebranding effort and changed its name to Wyndham International. During this time, the company focused on developing upscale and luxury hotel brands. However, due to financial challenges, Wyndham International filed for bankruptcy in 2001.

    Following the bankruptcy, Wyndham Hotels & Resorts went through yet another change in ownership. In 2006, the Blackstone Group, a prominent private equity firm, acquired the company and took it private. Under Blackstone's ownership, Wyndham Hotels & Resorts experienced significant growth and expansion, both organically and through strategic acquisitions.

    Post-Blackstone Ownership

    In May 2018, Wyndham Hotels & Resorts returned to the public market through an initial public offering (IPO). This move allowed the company to raise capital and provide an opportunity for investors to own a stake in the hotel chain. Today, Wyndham Hotels & Resorts trades on the New York Stock Exchange under the ticker symbol "WH."

    While Wyndham Hotels & Resorts is a publicly-traded company, it is important to note that its ownership is distributed among numerous individual and institutional shareholders. These shareholders can include mutual funds, pension funds, individual investors, and other entities who have purchased shares of the company's stock.


    In conclusion, Wyndham Hotels & Resorts has a complex ownership history. From its acquisition by Patriot American Hospitality to its subsequent ownership by the Blackstone Group and eventual return to the public market, the company has witnessed various changes in ownership. Today, the ownership of Wyndham Hotels & Resorts is dispersed among a diverse group of shareholders who hold shares of the company's stock.

    What is the mission statement of Wyndham Hotels & Resorts?

    Wyndham Hotels & Resorts: Providing Exceptional Hospitality Experiences

    When it comes to understanding the mission of Wyndham Hotels & Resorts, one must look at their commitment to providing exceptional hospitality experiences for their guests. The mission statement of Wyndham Hotels & Resorts can be summarized as follows:

    "Our mission is to make hotel travel possible for all, by providing exceptional experiences that exceed our guests' expectations and create lasting memories."

    This mission statement reflects Wyndham Hotels & Resorts' dedication to offering top-notch services and ensuring that every guest feels welcomed, valued, and satisfied during their stay. With a focus on inclusivity, Wyndham Hotels & Resorts aims to cater to a diverse range of travelers, making hotel travel accessible to everyone.

    One of the key aspects emphasized in Wyndham Hotels & Resorts' mission is the provision of exceptional experiences. They understand that it's not enough to simply offer a place to stay; they strive to create memorable moments for their guests. Whether it's through personalized service, well-appointed accommodations, or unique amenities, Wyndham Hotels & Resorts aims to go above and beyond in delivering outstanding hospitality experiences.

    Moreover, exceeding guests' expectations is a crucial component of their mission. By consistently surpassing what guests anticipate, Wyndham Hotels & Resorts seeks to build trust and loyalty among their customers. They understand that happy guests are more likely to return and recommend their properties to others, contributing to the longevity and success of their business.

    Lastly, the mission statement emphasizes the creation of lasting memories. Wyndham Hotels & Resorts recognizes that a memorable stay can have a significant impact on a guest's overall perception of their brand. By focusing on creating positive and unforgettable experiences, they aim to leave a lasting impression on their guests, ensuring they cherish their time spent at Wyndham hotels.

    In conclusion, the mission statement of Wyndham Hotels & Resorts revolves around providing exceptional hospitality experiences that exceed guests' expectations and create lasting memories. By staying true to this mission, Wyndham Hotels & Resorts continues to be a leading player in the hospitality industry, catering to the diverse needs and preferences of travelers worldwide.

    How does Wyndham Hotels & Resorts make money?

    Revenue Streams

    Wyndham Hotels & Resorts generates its revenue through a variety of sources. These include:

    Franchise and Management Fees

    One of the primary ways Wyndham Hotels & Resorts makes money is through franchise and management fees. As a hotel franchisor, the company grants licenses to independent hotel owners to operate under its well-known brands, such as Wyndham, Ramada, and Days Inn. In return, these hotel owners pay ongoing franchise fees based on a percentage of their revenue. These fees provide a steady stream of income for Wyndham Hotels & Resorts and allow them to expand their brand presence globally.

    Additionally, the company earns management fees from hotels it operates on behalf of third-party owners. By managing these properties, Wyndham Hotels & Resorts ensures brand consistency and operational efficiency, thereby attracting guests and driving revenue. In exchange for their services, the company receives a percentage of the hotel's revenue or a fixed management fee.

    Vacation Ownership

    Another significant revenue stream for Wyndham Hotels & Resorts is its vacation ownership business. Through its subsidiary Wyndham Vacation Clubs, the company sells vacation ownership interests, commonly known as timeshares. Customers purchase these interests, which grant them access to Wyndham's network of resorts for a specified period each year. In addition to the upfront purchase price, customers pay annual maintenance fees, providing a recurring source of revenue for the company.

    Membership and Loyalty Programs

    Wyndham Hotels & Resorts operates a robust loyalty program called Wyndham Rewards, which has millions of members worldwide. Members earn points for their stays at Wyndham properties and can redeem these points for free nights, gift cards, and other rewards. The company benefits from this program by encouraging repeat business and building customer loyalty. Additionally, Wyndham Hotels & Resorts earns revenue through partnerships with co-branded credit card companies, who pay the company a percentage of the transactions made with their credit cards.

    Other Revenue Sources

    Apart from the main revenue streams mentioned above, Wyndham Hotels & Resorts also generates income through various other sources. These include fees for services such as central reservation system usage, marketing support, and training programs provided to franchisees. The company may also earn revenue from the sale of hotel supplies and amenities to its franchisees.

    Overall, Wyndham Hotels & Resorts employs a diversified revenue model that leverages franchise and management fees, vacation ownership sales, loyalty programs, and other ancillary services to generate its income. This approach allows the company to capitalize on different aspects of the hospitality industry and maintain a strong financial position.

    Wyndham Hotels & Resorts Business Model Canvas Explained

    Introduction to the Business Model Canvas

    The Business Model Canvas is a strategic management tool that provides a visual representation of a company's business model. It allows businesses to analyze, understand, and communicate their value proposition, target market, key activities, resources, and revenue streams. In this blog post, we will delve into the Wyndham Hotels & Resorts business model canvas to gain a comprehensive understanding of how this renowned hospitality company operates.

    Key Partnerships

    Wyndham Hotels & Resorts has formed key partnerships that are crucial for its success. One of its primary partnerships is with property owners and developers who own the hotels and resorts under the Wyndham brand. By partnering with these property owners, Wyndham can expand its network and reach a larger customer base. Additionally, Wyndham collaborates with various online travel agencies, such as Expedia and Booking.com, to ensure maximum exposure and bookings for their properties. These partnerships allow Wyndham to leverage the expertise and resources of others while focusing on their core competencies.

    Key Activities

    The key activities of Wyndham Hotels & Resorts revolve around providing exceptional hospitality services and managing its extensive portfolio of hotels and resorts. This includes establishing and maintaining high-quality standards, ensuring efficient operations, and delivering exceptional guest experiences. Wyndham also invests heavily in marketing and branding initiatives to promote its properties and attract a diverse range of customers. Moreover, the company continuously innovates and adapts to changing market trends to stay competitive and meet the evolving needs of travelers.

    Value Proposition

    Wyndham Hotels & Resorts aims to deliver value to its customers by offering a wide range of affordable and comfortable accommodations across various segments, including economy, midscale, and upscale. The company focuses on providing exceptional guest experiences through excellent customer service, well-maintained properties, and an array of amenities. By offering a diverse portfolio of hotels and resorts worldwide, Wyndham ensures that it caters to the preferences and budgets of different customer segments, making it a go-to choice for travelers seeking quality accommodations at competitive prices.

    Customer Segments

    Wyndham Hotels & Resorts targets a broad range of customer segments, including business travelers, vacationers, and families. The company recognizes that different customers have varying needs and preferences when it comes to accommodations. Therefore, Wyndham operates several brands, such as Wyndham Grand, Ramada, and Days Inn, each catering to specific customer segments. This multi-brand strategy allows Wyndham to capture a larger market share and serve diverse customer segments effectively.

    Revenue Streams

    Wyndham Hotels & Resorts generates revenue through various streams. The primary source of revenue is the fees collected from property owners for brand affiliation, reservation systems, and marketing support. These fees ensure a consistent revenue stream for Wyndham, regardless of the hotels' individual performance. Additionally, the company generates revenue from franchise and management agreements, where it assists property owners in operating their hotels and resorts efficiently. Moreover, Wyndham earns income from loyalty programs, online travel agencies, and other ancillary services, further diversifying its revenue streams.


    The Wyndham Hotels & Resorts business model canvas highlights the company's key partnerships, activities, value proposition, target customer segments, and revenue streams. By understanding and analyzing these elements, it becomes evident why Wyndham has become a leading player in the hospitality industry. Through its strategic partnerships, exceptional services, diverse portfolio, and multiple revenue streams, Wyndham continues to thrive in a highly competitive market, providing memorable experiences for travelers worldwide.

    Which companies are the competitors of Wyndham Hotels & Resorts?

    Major Competitors

    Wyndham Hotels & Resorts, a leading global hospitality company, faces stiff competition in the hotel industry. Here are some of the major competitors vying for the attention of travelers:

    Marriott International

    Marriott International is one of the largest hotel chains globally, operating a wide range of brands across various market segments. With a presence in over 130 countries, Marriott offers a diverse portfolio of hotels, including luxury, upscale, and budget-friendly options. Their brands such as Marriott, Courtyard by Marriott, and Residence Inn directly compete with Wyndham's offerings.

    Hilton Worldwide Holdings

    Hilton Worldwide Holdings is another formidable competitor of Wyndham Hotels & Resorts. With a vast global network of hotels, Hilton caters to different segments of travelers, including luxury, full-service, and extended stay. Brands like Hilton Hotels & Resorts, DoubleTree by Hilton, and Embassy Suites by Hilton compete directly with Wyndham's properties.

    InterContinental Hotels Group (IHG)

    InterContinental Hotels Group (IHG) is a multinational hospitality company that operates several well-known brands. IHG's portfolio includes InterContinental Hotels & Resorts, Holiday Inn, and Crowne Plaza, among others. With a strong presence in both leisure and business travel segments, IHG competes directly with Wyndham Hotels & Resorts in various markets.

    Choice Hotels International

    Choice Hotels International offers a diverse range of hotel brands catering to different traveler preferences and budgets. Brands like Comfort Inn, Clarion, and Econo Lodge are among the many options available to travelers. Choice Hotels competes with Wyndham in terms of brand reputation, property distribution, and customer loyalty.


    AccorHotels, a multinational hospitality company, operates a vast network of hotels across multiple categories, including luxury, upscale, and budget-friendly. With brands like Sofitel, Novotel, and Ibis, AccorHotels competes directly with Wyndham for market share and customer loyalty.


    Wyndham Hotels & Resorts faces fierce competition from major players in the hotel industry, such as Marriott International, Hilton Worldwide Holdings, InterContinental Hotels Group, Choice Hotels International, and AccorHotels. These companies continuously strive to attract and retain customers by offering diverse hotel options across various market segments. As the competition intensifies, Wyndham Hotels & Resorts must continue to innovate and provide exceptional hospitality experiences to maintain its position in the industry.

    Wyndham Hotels & Resorts SWOT Analysis


    1. Global Presence: Wyndham Hotels & Resorts has a strong global presence with over 9,000 hotels across more than 80 countries. This extensive network allows the company to cater to a diverse customer base and leverage economies of scale.

    2. Brand Portfolio: The company owns a diverse portfolio of 20 well-established brands, including Wyndham, Ramada, Days Inn, and Super 8. This wide range of brands enables Wyndham to cater to different market segments and customer preferences, increasing its market share and revenue potential.

    3. Loyalty Program: Wyndham Rewards, the company's loyalty program, is a key strength. It boasts over 90 million members who benefit from exclusive discounts, rewards, and personalized experiences. This program enhances customer loyalty and repeat business, driving revenue growth.


    1. Limited Presence in Luxury Segment: Despite its strong presence in the mid-scale and economy segments, Wyndham Hotels & Resorts has a relatively limited presence in the luxury segment. This restricts the company's ability to tap into the high-end market and compete with luxury hotel chains.

    2. Dependence on Franchisees: A significant portion of Wyndham's hotels operates under franchise agreements. While this allows for rapid expansion, it also means that the company has less control over the quality and consistency of its properties. Negative experiences at some franchise locations can negatively impact the overall brand reputation.


    1. Emerging Markets: Wyndham can capitalize on the growing demand for hotels in emerging markets, such as China, India, and Southeast Asia. By expanding its footprint in these regions, the company can tap into the increasing middle-class population and take advantage of the rising travel and tourism industry.

    2. Technological Advancements: The integration of technology in the hospitality industry presents significant opportunities for Wyndham. By leveraging technologies such as mobile apps, artificial intelligence, and data analytics, the company can enhance guest experiences, streamline operations, and gain a competitive edge.


    1. Intense Competition: The hotel industry is highly competitive, with numerous global and local players vying for market share. Rival hotel chains, online travel agencies, and alternative accommodations providers pose a threat to Wyndham's market position and profitability.

    2. Economic Uncertainty: Economic downturns, currency fluctuations, and political instability in key markets can negatively impact the travel and hospitality industry. These external factors can lead to reduced travel demand, lower occupancy rates, and decreased revenue for Wyndham Hotels & Resorts.

    In conclusion, Wyndham Hotels & Resorts possesses several strengths, such as its global presence, diverse brand portfolio, and loyalty program. However, it also faces weaknesses, including limited presence in the luxury segment and dependence on franchisees. By capitalizing on opportunities like emerging markets and technological advancements, while mitigating threats such as intense competition and economic uncertainty, Wyndham can maintain and strengthen its market position in the hotel industry.

    Key Takeaways

    • Wyndham Hotels & Resorts is owned by Wyndham Worldwide Corporation, a leading global hospitality company.
    • The mission statement of Wyndham Hotels & Resorts is to make hotel travel possible for all, offering a diverse range of accommodations and services to cater to different travel needs.
    • Wyndham Hotels & Resorts primarily generates revenue through hotel operations, including room bookings, food and beverage services, and other guest amenities.
    • The Business Model Canvas of Wyndham Hotels & Resorts highlights key aspects such as customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure.
    • Some of the major competitors of Wyndham Hotels & Resorts include Marriott International, Hilton Worldwide Holdings, InterContinental Hotels Group, and Choice Hotels International.
    • A SWOT analysis of Wyndham Hotels & Resorts evaluates its strengths (such as a diverse portfolio of brands), weaknesses (such as dependence on franchisees), opportunities (such as emerging markets), and threats (such as intense competition and economic downturns).


    In conclusion, Wyndham Hotels & Resorts is a leading hospitality company that owns and operates various hotel brands worldwide. The company's mission is to make hotel travel possible for all, providing quality accommodations and experiences to its guests.

    Wyndham Hotels & Resorts generates revenue through various sources, including hotel room bookings, loyalty programs, and franchise fees. The company's business model canvas encompasses key elements such as customer segments, value proposition, channels, revenue streams, and cost structure.

    As for competitors, Wyndham Hotels & Resorts faces competition from other major hotel chains such as Marriott International, Hilton Worldwide Holdings, and InterContinental Hotels Group. These companies operate in a highly competitive industry, constantly striving to attract guests and maintain market share.

    In terms of a SWOT analysis, Wyndham Hotels & Resorts possesses several strengths, including a diverse portfolio of brands and a strong presence in key markets. However, the company also faces weaknesses such as potential brand dilution and challenges related to the ongoing COVID-19 pandemic. Opportunities for growth lie in expanding into emerging markets and leveraging technology advancements, while threats include intense competition and economic downturns.

    Overall, Wyndham Hotels & Resorts continues to navigate the hospitality industry with its mission-oriented approach, robust business model, and awareness of both its competitors and market challenges.


    What is SWOT analysis in hotel management?

    SWOT analysis in hotel management is a strategic planning tool used to evaluate the strengths, weaknesses, opportunities, and threats associated with a hotel or hospitality business. It helps hotel managers identify and understand their internal capabilities, as well as the external factors that can impact their business.

    Here is a breakdown of each component of SWOT analysis in hotel management:

    1. Strengths: These are the internal factors that give a hotel a competitive advantage over others. It could include factors like a prime location, unique amenities, exceptional customer service, strong brand reputation, or a highly skilled workforce.

    2. Weaknesses: These are internal factors that put a hotel at a disadvantage compared to its competitors. It could include factors such as outdated facilities, poor online presence, limited marketing budget, lack of staff training, or negative customer reviews.

    3. Opportunities: These are external factors that could positively impact the hotel's performance if properly utilized. It could include factors like a growing tourism market, new business collaborations, emerging travel trends, technological advancements, or changes in government policies that favor the hospitality industry.

    4. Threats: These are external factors that could negatively impact the hotel's performance. It could include factors such as intense competition, economic downturns, changing customer preferences, natural disasters, political instability, or negative publicity.

    By conducting a SWOT analysis, hotel managers can gain insights into their current position in the market, identify areas for improvement, capitalize on opportunities, and mitigate potential risks. This analysis helps in developing effective strategies and making informed decisions to achieve long-term success in the hotel industry.

    What is the competitive advantage of Wyndham?

    Wyndham is a global hospitality company that operates numerous hotel brands. Its competitive advantage lies in several key factors:

    1. Wide portfolio of brands: Wyndham has a diverse range of hotel brands, including economy, midscale, upscale, and luxury segments. This allows them to cater to different customer segments and capture a larger market share.

    2. Global presence: Wyndham has a strong global footprint, with properties in over 95 countries. This extensive network provides them with a competitive advantage in terms of brand recognition and customer loyalty.

    3. Loyalty program: Wyndham Rewards is a highly regarded loyalty program that offers various benefits to its members, including free nights, exclusive discounts, and personalized experiences. This program helps in attracting and retaining customers, driving repeat business and enhancing customer satisfaction.

    4. Franchise model: Wyndham operates primarily through a franchise model, which allows them to expand rapidly and efficiently. This model enables them to leverage the local expertise of franchisees while maintaining consistent standards across their properties.

    5. Technology and digital capabilities: Wyndham has invested significantly in technology and digital platforms, enabling them to enhance the guest experience, streamline operations, and drive direct bookings. Their digital initiatives, such as mobile check-in and virtual concierge services, provide a competitive edge in the evolving hospitality industry.

    6. Cost efficiency: Wyndham's scale and operational expertise enable them to achieve economies of scale and cost efficiencies. This allows them to offer competitive pricing to customers and maintain profitability.

    Overall, Wyndham's competitive advantage stems from its diverse portfolio of brands, global presence, strong loyalty program, franchise model, technology investments, and cost efficiency. These factors contribute to its ability to attract customers, drive revenue, and maintain a strong position in the highly competitive hospitality industry.

    What are the weakness of hotel and resort?

    Some common weaknesses of hotels and resorts include:

    1. High operating costs: Hotels and resorts require significant investment in infrastructure, maintenance, and staffing. This can lead to high operating costs, making it challenging to maintain profitability.

    2. Seasonal demand: Many hotels and resorts experience seasonal demand, with peak periods during holidays or vacation seasons. During off-peak periods, they may struggle to attract enough guests, resulting in reduced revenue.

    3. Intense competition: The hospitality industry is highly competitive, with numerous hotels and resorts vying for customers. This competition can lead to price wars and reduced profit margins.

    4. Dependence on economic conditions: Hotel and resort revenues are closely tied to the overall economy. During economic downturns, people may cut back on travel, leading to reduced occupancy rates and lower revenues.

    5. Vulnerability to external factors: Hotels and resorts are susceptible to external factors such as natural disasters, political instability, or pandemics. These events can significantly impact operations and revenue.

    6. Constant need for renovation and updates: Hotels and resorts need to invest in regular renovations and updates to remain competitive. Failure to do so may result in outdated facilities and a decline in guest satisfaction.

    7. Staff turnover and training: High turnover rates in the hospitality industry can lead to challenges in maintaining a skilled and experienced workforce. Constant training and development are necessary to ensure excellent customer service.

    8. Negative online reviews and reputation management: In today's digital age, negative online reviews can significantly impact a hotel or resort's reputation. Managing online reviews and maintaining a positive image requires continuous effort.

    9. Environmental impact: Hotels and resorts often consume large amounts of energy and water, leading to a significant environmental impact. Increasingly, consumers are considering sustainability factors when choosing accommodations, making it important for hotels to adopt eco-friendly practices.

    10. Dependence on travel agents and online booking platforms: While travel agents and online booking platforms can bring in customers, hotels and resorts may become overly dependent on them. This reliance can reduce direct bookings and result in higher commissions and fees.

    What is a SWOT analysis for a company structure?

    A SWOT analysis for a company structure assesses the strengths, weaknesses, opportunities, and threats related to the organization's overall structure and design. It helps identify internal and external factors that can impact the effectiveness and efficiency of the company's structure. Here's a breakdown of each component:

    1. Strengths: These are the positive aspects of the company's structure that give it a competitive advantage. For example, a flat organizational structure may promote quick decision-making and flexibility.

    2. Weaknesses: These are the areas where the company's structure may be lacking or hindering its performance. It could be an overly hierarchical structure that slows down decision-making or a lack of clear communication channels.

    3. Opportunities: These are external factors that the company's structure can capitalize on to enhance its performance. It could be industry trends, market changes, or technological advancements that can be leveraged through the structure.

    4. Threats: These are external factors that pose a risk or challenge to the company's structure. Examples may include changes in regulations, increased competition, or economic downturns that may require adjustments to the structure.

    By conducting a SWOT analysis for company structure, organizations can gain insights into how to maximize strengths, address weaknesses, exploit opportunities, and mitigate threats to optimize their overall structure.

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