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Company > Wyndham Destinations: Business Model, SWOT Analysis, and Competitors 2024

Wyndham Destinations: Business Model, SWOT Analysis, and Competitors 2024

Published: Feb 28, 2024

Inside This Article


    In this comprehensive examination of Wyndham Destinations, we delve deep into the company's innovative business model that has set it apart in the competitive landscape of the travel and hospitality industry. By conducting a detailed SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis, we aim to uncover the strategic elements driving Wyndham's success and areas where improvement is needed. Additionally, we explore the competitive dynamics by comparing Wyndham Destinations with its key competitors as we move into 2024, providing readers with a clear understanding of where the company stands and its potential future trajectory in the evolving market.

    What You Will Learn

    • Ownership and Strategic Vision: Discover who owns Wyndham Destinations and how their mission statement propels the company towards its goals, offering a deeper understanding of its core values and strategic direction.
    • Revenue Streams and Business Model: Uncover the intricacies of how Wyndham Destinations generates income through a detailed explanation of their Business Model Canvas, providing insights into their operational efficiency and market positioning.
    • Competitive Landscape and Internal Analysis: Gain knowledge about Wyndham Destinations' main competitors and how the company fares against them, alongside a comprehensive SWOT analysis that highlights its strengths, weaknesses, opportunities, and threats in the dynamic hospitality industry.

    Who owns Wyndham Destinations?

    Who owns Wyndham Destinations?

    Wyndham Destinations, a powerhouse in the vacation ownership and exchange market, operates under the umbrella of its parent company, Travel + Leisure Co. This change in ownership structure and brand identity took place in early 2021, marking a significant shift in the company's direction and focus. Before this rebranding, the entity was known as Wyndham Destinations, Inc., a spin-off from its predecessor, Wyndham Worldwide Corporation, in 2018.

    The ownership transition to becoming part of Travel + Leisure Co. was more than a mere change in name; it represented a strategic move to broaden its horizons in the global leisure travel industry. Today, Travel + Leisure Co. not only encompasses Wyndham Destinations but also oversees a portfolio of other prominent vacation brands, enhancing its offerings and services across the vacation exchange and rental landscape.

    The company's stock is publicly traded on the New York Stock Exchange (NYSE) under the ticker symbol TNL, making its ownership public. This means that while Travel + Leisure Co. holds the reins of Wyndham Destinations, the actual owners include a diverse group of shareholders ranging from individual investors to large institutional entities. These shareholders, through their investment, play a pivotal role in the company's direction, growth, and strategic decisions.

    In summary, Wyndham Destinations is a key player in the broader framework of Travel + Leisure Co., itself owned by a myriad of public shareholders. This structure enables Wyndham Destinations to leverage global resources and expertise, ensuring its position as a leader in the vacation ownership and exchange market continues to solidify.

    What is the mission statement of Wyndham Destinations?

    Wyndham Destinations, now known as Travel + Leisure Co., following a brand transformation in 2021, has always been at the forefront of the vacation ownership and exchange industry. This company, with its rich history and extensive portfolio of resorts and vacation options, prides itself on its mission to put the world on vacation. Let's delve into the essence of their mission statement and what it signifies for travelers around the globe.

    The Essence of Wyndham Destinations' Mission

    At its core, the mission statement of Wyndham Destinations is about delivering memorable vacation experiences. The company emphasizes the importance of accessibility, making it possible for more people to explore the world through their services. The mission is not just about traveling; it's about creating lasting memories, fostering connections, and enabling people to discover the joy of new experiences. This mission is reflective of their commitment to not only serve their customers but to also make a positive impact on the communities they operate in and the environment.

    A Commitment to Sustainability and Community

    Part of Wyndham Destinations' mission involves a deep commitment to sustainability and responsible tourism. They recognize the importance of preserving the natural and cultural heritage of the destinations they serve. This commitment ensures that their mission extends beyond providing vacation experiences, aiming to ensure that these experiences can be enjoyed by future generations.

    Empowering Employees to Deliver Exceptional Service

    Wyndham Destinations understands that fulfilling their mission is only possible through the dedication and passion of their employees. Therefore, their mission also encompasses creating a supportive work environment where employees are encouraged to grow and excel. By empowering their team members, they ensure that every guest receives exceptional service, furthering their mission of putting the world on vacation.


    The mission statement of Wyndham Destinations is a reflection of their dedication to making vacation dreams come true. It underscores their commitment to accessibility, sustainability, community engagement, and exceptional service. As they continue to evolve and expand their offerings, their mission remains a guiding light, ensuring that they continue to create unforgettable vacation experiences for all their customers.

    How does Wyndham Destinations make money?

    Wyndham Destinations, a powerhouse in the global hospitality industry, has crafted a multifaceted business model that allows it to generate revenue through various streams. Understanding how this company turns its vast array of properties and services into profit is key for investors, competitors, and customers alike. Below, we delve into the primary ways Wyndham Destinations makes money, highlighting its strategic approach to capitalizing on the ever-growing demand for travel and leisure experiences.

    Vacation Ownership

    At the core of Wyndham Destinations' revenue generation is its vacation ownership or timeshare business. This model allows individuals to purchase a share of a property, granting them the right to use it for a predetermined number of weeks annually. Wyndham Destinations profits from the initial sale of these timeshare units, financing options offered to buyers, and annual maintenance fees. The company's extensive portfolio of resorts and its flexible points-based system make it a leading player in this sector, appealing to a broad demographic seeking consistent, high-quality vacation experiences.

    Resort and Property Management

    Wyndham Destinations also generates significant income through the management of properties and resorts. This includes both the properties it owns and those owned by third-party entities. The company earns management fees based on a percentage of revenues or profits generated by these properties. Its comprehensive management services encompass everything from housekeeping and maintenance to marketing and reservations, ensuring that properties operate smoothly and maintain high occupancy rates. This not only provides a steady stream of income but also enhances the overall value and reputation of Wyndham Destinations' brand.

    Exchange and Rental Services

    Another key revenue stream for Wyndham Destinations is its exchange and rental services. Through its RCI brand, the company operates the world's largest vacation exchange network, allowing timeshare owners to swap their weeks or points with others in different locations and properties. The company earns fees from both membership subscriptions and transactional exchanges. Additionally, Wyndham Destinations profits from rental income by offering unbooked timeshare inventory to the public and through third-party agreements, where it manages rental operations for other property owners.

    Sales of Products and Services

    Beyond the primary sources of revenue, Wyndham Destinations also capitalizes on the sale of products and services related to travel and leisure. This includes everything from travel insurance and reservation services to branded merchandise and vacation planning tools. By offering a comprehensive suite of products and services, the company not only enhances the customer experience but also opens additional revenue channels.

    In summary, Wyndham Destinations employs a diversified business model to generate revenue. Through vacation ownership, resort and property management, exchange and rental services, and the sales of related products and services, the company has established a robust financial foundation. This multifaceted approach, coupled with a focus on delivering high-quality vacation experiences, positions Wyndham Destinations as a leader in the global travel and leisure industry.

    Wyndham Destinations Business Model Canvas Explained

    Wyndham Destinations, a leader in the vacation ownership and exchange industry, operates under a finely tuned business model that has allowed it to thrive. The company's approach to creating and delivering unforgettable vacation experiences is best understood through the Business Model Canvas framework. This framework breaks down Wyndham Destinations' operations into nine critical components: Key Partners, Key Activities, Key Resources, Value Propositions, Customer Relationships, Channels, Customer Segments, Cost Structure, and Revenue Streams.

    Key Partners

    Wyndham Destinations collaborates with a diverse network of partners, including property developers, travel agencies, and marketing platforms. These partnerships are crucial for expanding its portfolio of vacation destinations and enhancing its marketing efforts to reach new customers.

    Key Activities

    The company's key activities revolve around developing and managing vacation ownership resorts, providing exchange services that allow owners to swap their vacation spots, and marketing vacation ownership and rental opportunities. These activities ensure customers have access to high-quality vacation experiences worldwide.

    Key Resources

    Wyndham Destinations' primary resources include its vast portfolio of vacation properties, a robust exchange network, and a skilled workforce. These resources are essential for delivering the high-quality services that customers expect from a leading vacation company.

    Value Propositions

    The company offers several value propositions, including a wide selection of high-quality vacation destinations, flexibility through its exchange program, and a commitment to customer service. These propositions cater to the desires of vacationers looking for reliable, versatile, and premium vacation experiences.

    Customer Relationships

    Wyndham Destinations maintains customer relationships through personalized service, loyalty programs, and feedback mechanisms. By understanding and responding to customer needs, the company fosters loyalty and encourages repeat business.


    The company uses various channels to reach its customers, including online platforms, direct sales teams, and third-party travel agencies. These channels are optimized to ensure information about vacation options and booking procedures is easily accessible.

    Customer Segments

    Wyndham Destinations targets multiple customer segments, including vacation owners looking for flexibility and variety, travelers seeking high-quality rental options, and corporations in need of managed business travel solutions. Catering to these diverse segments allows the company to maximize its market reach.

    Cost Structure

    The cost structure of Wyndham Destinations includes the development and maintenance of properties, marketing and sales expenses, and operational costs related to providing exchange services. Efficient management of these costs is crucial for maintaining profitability.

    Revenue Streams

    Wyndham Destinations generates revenue through the sale of vacation ownership interests, exchange fees, and rental income. These streams are diversified to ensure the company's financial stability and growth potential.

    By leveraging these nine components of the Business Model Canvas, Wyndham Destinations has crafted a robust and sustainable business model. This model not only allows the company to provide exceptional value to its customers but also ensures its position as a leader in the global vacation industry.

    Which companies are the competitors of Wyndham Destinations?

    Wyndham Destinations, renowned for its extensive portfolio of vacation ownership, exchange, and rental services, operates in a fiercely competitive hospitality and leisure industry. As a global leader in vacation exchange and a significant player in vacation ownership, Wyndham Destinations faces competition from several fronts. Below, we delve into some of the primary competitors of Wyndham Destinations, highlighting how each stands in relation to Wyndham in terms of services, market share, and global presence.

    Marriott Vacations Worldwide

    Marriott Vacations Worldwide is one of the most formidable competitors of Wyndham Destinations. With a vast array of brands under its umbrella, including Marriott Vacation Club, Grand Residences by Marriott, and Sheraton Vacation Club, Marriott Vacations Worldwide boasts a significant share of the vacation ownership and exchange market. Its strength lies in its luxurious offerings and a robust loyalty program, Marriott Bonvoy, which attracts and retains customers looking for high-end vacation experiences.

    Hilton Grand Vacations

    Hilton Grand Vacations represents another major player in the vacation ownership and exchange industry, competing directly with Wyndham Destinations. Known for its emphasis on quality and customer service, Hilton Grand Vacations operates a collection of high-quality resorts in prime destinations around the world. The company leverages the strong Hilton brand, along with its Hilton Honors loyalty program, to attract vacationers seeking both luxury and value.

    Hyatt Vacation Ownership

    Hyatt Vacation Ownership, operating under the Hyatt Residence Club brand, offers luxurious vacation ownership opportunities at Hyatt-branded resorts. Although smaller in scale compared to Wyndham, Marriott, and Hilton, Hyatt Vacation Ownership competes by providing high-quality accommodations and personalized services in sought-after destinations. Its affiliation with the broader Hyatt Hotels Corporation enables it to offer a seamless vacation experience that appeals to loyal Hyatt customers.

    Disney Vacation Club

    Disney Vacation Club (DVC) is a unique competitor in the vacation ownership market, offering memberships that allow families to enjoy vacations at Disney resorts and other destinations worldwide. DVC stands out with its family-oriented approach and the exclusive benefits it offers at Disney parks and resorts. While its focus is more niche compared to Wyndham Destinations, the strong Disney brand and loyal customer base make DVC a noteworthy competitor.

    Bluegreen Vacations

    Bluegreen Vacations competes in the vacation ownership and exchange market by offering a flexible, points-based system that allows owners to access a variety of vacation experiences. With a focus on outdoor and family-friendly destinations, Bluegreen Vacations appeals to a segment of vacationers looking for diverse and accessible vacation options. Its strategic alliance with Bass Pro Shops and Choice Hotels enhances its market presence and offers unique benefits to its members.

    In conclusion, Wyndham Destinations operates in a competitive landscape with several key players vying for market share in the vacation ownership and exchange industry. Each competitor brings its own strengths and unique offerings to the table, from luxury accommodations and robust loyalty programs to niche market appeals and strategic alliances. As the travel and hospitality sector continues to evolve, staying ahead in this competitive environment requires innovation, quality, and exceptional customer service.

    Wyndham Destinations SWOT Analysis

    Wyndham Destinations is a leading vacation ownership, exchange, and rental company, offering luxurious travel experiences in over 110 countries. A SWOT analysis provides insights into the company's strengths, weaknesses, opportunities, and threats, helping to understand its position in the hospitality industry. Below, we delve into each aspect of Wyndham Destinations' SWOT analysis.


    1. Brand Reputation: Wyndham Destinations enjoys a strong brand reputation for quality and service excellence, with a portfolio of well-known brands such as Club Wyndham, WorldMark by Wyndham, and Margaritaville Vacation Club.
    2. Extensive Global Network: With over 4,000 resorts, affiliates, and exchange properties, Wyndham Destinations boasts one of the largest networks in the vacation ownership and exchange industry.
    3. Diverse Offerings: The company offers a wide range of vacation products, including timeshares, vacation rentals, and membership exchange programs, catering to various customer preferences and budget levels.
    4. Robust Loyalty Program: Wyndham Rewards, one of the most awarded loyalty programs, provides members with exclusive benefits and the flexibility to earn and redeem points across a vast array of properties and experiences.


    1. High Dependency on the US Market: Despite its global presence, Wyndham Destinations heavily relies on the US market for its revenue, making it susceptible to economic fluctuations and regulatory changes within the country.
    2. Complexity of Ownership and Exchange Programs: The complexity and long-term commitment of vacation ownership and exchange programs can deter potential customers who prefer simpler, more flexible vacation options.
    3. Operational Costs: Maintaining a vast and diverse portfolio of properties around the world incurs significant operational costs, affecting the company's profitability.


    1. Expansion into Emerging Markets: Emerging markets, such as Asia and Latin America, offer significant growth opportunities for Wyndham Destinations to expand its network and customer base.
    2. Growing Demand for Vacation Rentals: The increasing popularity of vacation rentals provides an opportunity for Wyndham Destinations to further diversify its offerings and tap into a broader market.
    3. Technological Innovations: Investing in technology, such as virtual reality tours and mobile apps for personalized experiences, can enhance customer engagement and operational efficiency.


    1. Economic Downturns: Economic downturns can lead to reduced discretionary spending on vacations, impacting Wyndham Destinations' revenue.
    2. Competition: The vacation ownership and exchange market is highly competitive, with players like Marriott Vacations Worldwide and Hilton Grand Vacations offering similar products and services.
    3. Regulatory Challenges: Changes in regulations related to timeshare and vacation ownership can affect the company's operations and growth prospects.

    Understanding these SWOT elements is crucial for Wyndham Destinations as it navigates the complexities of the hospitality industry, strategizes for future growth, and continues to deliver exceptional vacation experiences to its customers.

    Key Takeaways

    • Ownership of Wyndham Destinations: Wyndham Destinations, now part of Travel + Leisure Co. following a rebranding in 2021, is publicly traded on the New York Stock Exchange under the ticker symbol TNL. This reflects a broad ownership by institutional and retail investors, rather than a single entity or family.

    • Mission Statement: Wyndham Destinations aims to put the world on vacation, with a focus on delivering memorable experiences and making holiday dreams come true. Their mission emphasizes providing exceptional service and innovative travel solutions to a global customer base.

    • Revenue Generation: The company earns revenue through a blend of vacation ownership (timeshare) sales, resort management services, and exchange services. It capitalizes on its extensive network of properties and affiliations with other resorts to offer a wide range of travel and accommodation options, thereby generating multiple streams of income.

    • Business Model Canvas: Wyndham Destinations operates on a model that integrates direct sales, property management, and exchange networks. This comprehensive approach allows for a diversified revenue stream, leveraging the value of its brand and extensive portfolio of resorts and vacation properties to fulfill the leisure needs of a broad customer base.

    • Competition and SWOT Analysis:

      • Competitors: Key competitors include Marriott Vacations Worldwide, Hilton Grand Vacations, and Disney Vacation Club, among others in the vacation ownership and exchange segment.
      • SWOT Analysis: Strengths include a robust portfolio of destinations and a strong brand reputation. Weaknesses might involve the complexities of managing such a vast network of properties. Opportunities are seen in expanding into emerging markets and leveraging technology for enhanced customer experiences. Threats include economic downturns affecting travel and competition from both traditional and alternative vacation options like Airbnb.


    In conclusion, Wyndham Destinations, a powerhouse in the vacation ownership and exchange industry, is a publicly traded entity with its ownership distributed among its shareholders. The company's mission, to deliver memorable vacation experiences and offer exceptional service, underscores its commitment to customer satisfaction and the creation of lasting memories. Wyndham Destinations generates revenue through its diverse portfolio of vacation ownership, exchange, and rental services, leveraging its extensive network of properties and partnerships.

    The Business Model Canvas of Wyndham Destinations reveals a strategic approach that emphasizes key partnerships, value propositions, customer segments, and revenue streams, ensuring a robust and adaptable business strategy. This model has positioned Wyndham Destinations to effectively compete in the global vacation market, standing toe-to-toe with competitors such as Marriott Vacations Worldwide, Hilton Grand Vacations, and Disney Vacation Club.

    However, a SWOT analysis of Wyndham Destinations reveals that while the company enjoys significant strengths such as a broad portfolio of brands and a strong market presence, it also faces challenges. These include navigating the highly competitive nature of the tourism and hospitality industry, adapting to evolving consumer preferences, and addressing external threats such as economic downturns and global health crises.

    Despite these challenges, Wyndham Destinations continues to forge ahead, leveraging its strengths and opportunities to innovate and grow, while strategically addressing its weaknesses and threats. The company's dedication to its mission, robust business model, and strategic market positioning ensure its resilience and continued success in the dynamic and competitive landscape of vacation ownership and exchange services.


    What is SWOT analysis in a tourist destination?

    SWOT analysis is a strategic planning tool that stands for Strengths, Weaknesses, Opportunities, and Threats. In the context of a tourist destination, SWOT analysis is used to assess the internal and external factors that can impact the destination's success.

    Strengths: These are the positive attributes or advantages that the tourist destination has, such as unique attractions, natural beauty, cultural heritage, infrastructure, and hospitality services.

    Weaknesses: These are the negative aspects or limitations of the tourist destination, such as poor infrastructure, lack of marketing, limited accessibility, and negative perceptions.

    Opportunities: These are external factors that the tourist destination can capitalize on to improve its performance and attract more visitors, such as new trends in travel, emerging markets, partnerships with other destinations, and technological advancements.

    Threats: These are external factors that could potentially harm the tourist destination's success, such as natural disasters, economic downturns, political instability, competition from other destinations, and changing consumer preferences.

    By conducting a SWOT analysis, tourist destinations can identify their strengths and weaknesses, as well as opportunities and threats in the market, and develop strategies to maximize their strengths, address their weaknesses, capitalize on opportunities, and mitigate threats to achieve sustainable growth and success.

    What are the values of Wyndham destinations?

    The values of Wyndham Destinations include:

    1. Integrity: Acting with honesty, fairness, and transparency in all dealings.
    2. Respect: Treating all individuals with dignity, understanding, and consideration.
    3. Accountability: Taking ownership of actions and delivering on commitments.
    4. Innovation: Embracing creativity and continuous improvement to drive success.
    5. Teamwork: Collaborating effectively and supporting each other to achieve shared goals.
    6. Excellence: Striving for the highest standards of quality and performance in all endeavors.
    7. Inclusion: Embracing diversity and creating an inclusive environment where all voices are heard and valued.

    What is the SWOT analysis of a hotel?

    SWOT analysis of a hotel:


    1. Strong brand reputation and recognition
    2. Prime location with easy access to tourist attractions or business districts
    3. High-quality amenities and facilities such as spa, pool, gym, and restaurants
    4. Well-trained and friendly staff providing excellent customer service
    5. Strong online presence and positive reviews on travel websites


    1. High operating costs due to maintenance, staff salaries, and utilities
    2. Seasonal fluctuations in demand leading to inconsistent revenue
    3. Dependence on third-party booking platforms for reservations
    4. Limited parking spaces or lack of on-site parking
    5. Limited marketing budget compared to larger hotel chains


    1. Expansion into new markets or opening new properties in popular tourist destinations
    2. Collaborating with local businesses for promotional events and packages
    3. Implementing sustainable practices to attract eco-conscious travelers
    4. Offering unique experiences or packages to attract new customer segments
    5. Investing in technology upgrades to improve efficiency and guest experience


    1. Intense competition from other hotels, Airbnb, and alternative lodging options
    2. Economic downturns or global events impacting travel and tourism industry
    3. Changing consumer preferences and trends affecting demand for traditional hotels
    4. Increasing regulations and compliance requirements in the hospitality industry
    5. Negative publicity or reviews impacting reputation and customer trust.

    What is a SWOT analysis for a place?

    A SWOT analysis for a place involves examining the strengths, weaknesses, opportunities, and threats that may affect the overall success and development of a specific location. This analysis can be used for cities, towns, neighborhoods, tourist destinations, or any other geographic area.


    • Natural resources or landmarks
    • Strong local economy
    • Cultural heritage or historical significance
    • Access to transportation and infrastructure
    • Well-established community organizations and institutions


    • High crime rates or safety concerns
    • Lack of economic diversity
    • Limited access to healthcare or education
    • Aging infrastructure or lack of investment
    • Negative perceptions or reputation


    • Economic development or revitalization projects
    • Investment in tourism or promotion of local attractions
    • Expansion of transportation networks
    • Collaboration with neighboring communities or regions
    • Implementation of sustainable practices or green initiatives


    • Environmental hazards or natural disasters
    • Economic downturn or loss of key industries
    • Competition from other nearby destinations
    • Political instability or social unrest
    • Gentrification or displacement of local residents

    By conducting a SWOT analysis for a place, stakeholders can identify key factors that may impact the future success and well-being of the location, and develop strategies to capitalize on strengths, address weaknesses, seize opportunities, and mitigate threats.

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