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Company > Wipro: Business Model, SWOT Analysis, and Competitors 2024

Wipro: Business Model, SWOT Analysis, and Competitors 2024

Published: Feb 02, 2024

Inside This Article


    In the rapidly evolving global market, Wipro stands out as a beacon of innovation and resilience. This blog post delves deep into the intricate business model that has propelled Wipro to the forefront of the IT industry. We will unfold the strengths, weaknesses, opportunities, and threats facing Wipro through a comprehensive SWOT analysis. Additionally, we'll scrutinize Wipro's competitive landscape in 2024, identifying key players and comparing strategic positions. Join us as we explore the dynamics that make Wipro an intriguing subject in the world of business and technology.

    What You Will Learn

    • Ownership and Vision: Discover who owns Wipro and the core values and mission that drive the company forward, providing insight into its foundational principles and strategic goals.
    • Revenue Streams and Business Model: Gain an in-depth understanding of how Wipro generates its income, including a detailed explanation of its Business Model Canvas, to appreciate the mechanisms behind its financial success.
    • Competitive Landscape and Strategic Positioning: Learn about Wipro's main competitors in the industry and explore a comprehensive SWOT analysis to understand its strengths, weaknesses, opportunities, and threats in the global market.

    Who owns Wipro?

    Wipro Limited, a leading global information technology, consulting, and business process services company, is one of India's most prestigious and well-known corporations. With its inception dating back to 1945, when it was initially established as Western India Palm Refined Oils Limited, Wipro has grown significantly over the decades, transitioning from a vegetable oil manufacturer to a conglomerate with diverse interests, and eventually focusing on IT and consulting services.

    Who Owns Wipro?

    Ownership of a public company like Wipro is typically distributed among various shareholders, including institutional investors, retail investors, and the company's founders or promoters. As of the latest reports and market data, the primary ownership of Wipro is still closely associated with its founder, Azim Premji, one of India's most respected business figures and a globally recognized philanthropist.

    Azim Premji and Family

    Azim Premji, often referred to as the Czar of the Indian IT industry, played a pivotal role in steering Wipro towards its current status in the global IT landscape. Under his leadership, Wipro transformed from a small cooking oil manufacturing company into a global powerhouse in IT services. Even after stepping down from the executive roles within the company, Premji, through various investment entities and trusts, remains the largest single shareholder. The Premji family, primarily through Azim Premji's investment arm, PremjiInvest, and other family-held entities, holds a significant portion of the company's equity.

    Institutional Investors and Public Ownership

    Apart from the Promoter group, a substantial share of Wipro is owned by institutional investors, including mutual funds, foreign institutional investors (FIIs), and insurance companies. These entities often hold large blocks of shares as part of their investment portfolios and play a crucial role in the company's governance through their voting rights at shareholder meetings.

    Retail investors, comprising individual shareholders who buy and sell shares through the stock market, also form a significant part of the ownership. Though each retail investor might hold a relatively small number of shares compared to institutional investors and promoters, collectively, they contribute to the company's public ownership.


    The ownership structure of Wipro reflects a blend of stable family-led ownership through Azim Premji and his entities, along with the diversified ownership of institutional and retail investors. This blend has contributed to the company's resilience and its capacity to navigate through the vicissitudes of the global IT industry. As Wipro continues to expand its footprint globally, its ownership will remain a subject of interest to investors, employees, and customers alike, symbolizing the legacy and future of one of India's IT pioneers.

    What is the mission statement of Wipro?

    What is the mission statement of Wipro?

    Wipro, one of the leading global information technology, consulting, and business process services companies, has crafted its mission statement to reflect its commitment to harnessing the power of technology for creating a more equitable and sustainable future. The mission statement of Wipro is: "To earn our clients' trust and maximize the value of their business by providing solutions that integrate deep industry insights, leading technologies, and best in class execution."

    This mission statement highlights several key elements that are central to Wipro's approach to business:

    • Client Trust: Wipro places immense value on building and maintaining the trust of its clients. This is pivotal to its operation and is considered the foundation upon which its services are offered. Trust is earned through consistent delivery, reliability, and understanding the nuanced needs of their clients.

    • Maximizing Value: The commitment to maximizing the value of their clients' business is a testament to Wipro's focus on delivering results that not only meet but exceed expectations. This involves leveraging their industry expertise to provide solutions that drive growth, efficiency, and innovation.

    • Solutions that Integrate Deep Industry Insights: Wipro recognizes the importance of industry-specific knowledge and its role in developing effective solutions. By integrating deep industry insights into their service offerings, Wipro ensures that the solutions provided are not only technologically advanced but also relevant and impactful.

    • Leading Technologies: Staying at the forefront of technological advancements is key to Wipro's mission. The company is committed to harnessing leading technologies to drive transformation and solve complex business challenges. This involves a continuous investment in research and development, as well as partnerships with other technology leaders.

    • Best in Class Execution: Finally, the mission statement emphasizes Wipro's dedication to excellence in execution. The company prides itself on its ability to implement solutions effectively, ensuring that projects are delivered on time, within budget, and with the highest quality standards.

    In essence, Wipro's mission statement reflects its overarching goal to leverage technology and expertise for the benefit of its clients, society, and the environment. It encapsulates the company's dedication to innovation, excellence, and creating meaningful impact through its work.

    How does Wipro make money?

    Wipro, a global conglomerate with a strong emphasis on information technology (IT) services, consulting, and business process outsourcing (BPO), has established a diverse revenue model that spans various industries and services. Understanding how Wipro generates its income is crucial for investors, clients, and competitors alike. Here, we'll break down the different streams through which Wipro makes money.

    IT Services

    The backbone of Wipro's revenue generation is its IT services division. This segment offers a wide range of solutions, including software development, IT consulting, system integration, and application management. Wipro's IT services cater to clients across various sectors, such as banking, retail, healthcare, and manufacturing, helping them optimize their operations and embark on digital transformation journeys. By offering cutting-edge technologies like artificial intelligence (AI), cloud computing, and cybersecurity solutions, Wipro has positioned itself as a leader in the IT services market, contributing significantly to its revenue.

    Business Process Outsourcing (BPO)

    Another important revenue stream for Wipro comes from its business process outsourcing (BPO) operations. This segment focuses on taking over specific business functions for clients, such as customer service, finance and accounting, human resources, and procurement services. By leveraging its global presence and operational efficiency, Wipro helps clients reduce costs, improve service levels, and refocus on their core business activities. The demand for BPO services has been growing as companies seek more strategic partnerships to enhance their competitiveness, driving revenue growth for Wipro in this area.

    Consulting Services

    Wipro also generates substantial income through its consulting services, where it offers expert advice and strategies to help businesses navigate complex challenges and capitalize on opportunities. These services range from helping clients with digital transformation initiatives to providing guidance on operational efficiency, mergers and acquisitions, and entering new markets. Wipro's consulting arm benefits from the company's deep industry knowledge and technological expertise, allowing it to deliver high-value solutions that drive client success.

    Products and Platforms

    In addition to services, Wipro has been increasingly focusing on developing and selling proprietary products and platforms. This includes software applications for specific industry needs, such as banking, healthcare, and retail, as well as platforms that enable digital operations, data analytics, and customer engagement. By offering these products, Wipro not only diversifies its revenue sources but also strengthens its relationships with clients by becoming an integral part of their technology ecosystem.

    Emerging Technologies and Innovations

    Wipro is heavily invested in research and development (R&D) activities, focusing on emerging technologies like blockchain, the Internet of Things (IoT), and machine learning. By developing innovative solutions in these areas, Wipro not only stays ahead in the competitive IT landscape but also opens up new revenue streams through cutting-edge products and services. These innovations not only attract new customers but also offer upsell and cross-sell opportunities with existing clients.

    In conclusion, Wipro's revenue model is multifaceted, drawing from traditional IT services and BPO operations while also capitalizing on consulting, proprietary products, and emerging technologies. This diversified approach allows Wipro to maintain a strong market position and continue generating robust income across different sectors and geographies.

    Wipro Business Model Canvas Explained

    Wipro Limited is a leading global information technology, consulting, and business process services company. Understanding its business model can provide insights into how Wipro creates, delivers, and captures value in the highly competitive IT industry. The Business Model Canvas, developed by Alexander Osterwalder, is a strategic management tool that allows us to dissect and understand Wipro's business model in a structured way. Below, we explore the nine building blocks of the Business Model Canvas as applied to Wipro.

    Key Partners

    Wipro's success hinges on a network of key partners that include technology providers, academic institutions, research organizations, and business collaborators. These partnerships enable Wipro to stay at the forefront of technology, access innovative research, expand its service offering, and enter new markets. For instance, Wipro has partnerships with leading technology companies like Microsoft, Cisco, and IBM, which allow it to deliver cutting-edge solutions to its clients.

    Key Activities

    The key activities in Wipro's business model revolve around IT consulting, custom software development, package software integration, and IT infrastructure services. Additionally, Wipro engages in business process outsourcing (BPO) services. These activities focus on delivering high-value, customized IT solutions and services that meet the specific needs of clients across various industries.

    Key Resources

    Wipro's key resources include its global talent pool of skilled IT professionals, proprietary technologies, software development centers, and a vast network of delivery centers worldwide. These resources are critical in enabling Wipro to develop and deliver a wide range of services and solutions to its clients efficiently and effectively.

    Value Propositions

    Wipro offers its clients several value propositions, including deep industry expertise, a strong focus on innovation, a commitment to sustainability, and a global delivery model. By leveraging its extensive industry knowledge and technical expertise, Wipro helps clients navigate complex IT challenges, drive digital transformation, and achieve their business objectives.

    Customer Relationships

    Wipro builds and maintains strong customer relationships through dedicated account management teams, customer support services, and client engagement programs. These relationships are further strengthened by Wipro's commitment to delivering high-quality, customized solutions and its ability to adapt to the evolving needs of its clients.


    Wipro uses a variety of channels to reach its clients and deliver its services. These include direct sales teams, online platforms, industry conferences, and events. Additionally, Wipro's global presence allows it to serve clients in multiple geographies, leveraging its local and regional offices to ensure close proximity to its customers.

    Customer Segments

    Wipro's customer segments include large enterprises and medium-sized businesses across various industries, such as banking, healthcare, retail, manufacturing, and telecommunications. By catering to a diverse client base, Wipro can spread its risks and tap into growth opportunities in different sectors.

    Cost Structure

    Wipro's cost structure is characterized by significant investments in technology and infrastructure, research and development, and employee salaries. However, Wipro focuses on optimizing its operations and leveraging economies of scale to manage costs effectively. Additionally, strategic sourcing and partnerships help Wipro maintain a competitive cost structure.

    Revenue Streams

    Wipro generates revenue through a variety of services, including IT consulting, custom software development, system integration, and managed services. The company adopts a mix of fixed-price and time-and-material contracts, providing flexibility and aligning with the diverse needs and preferences of its clients. Additionally, Wipro's BPO services contribute to its revenue, offering clients operational efficiency and cost savings.

    By exploring the Business Model Canvas of Wipro, it's clear that the company has strategically positioned itself in the IT and consulting industry. Its focus on innovation, global delivery model, and commitment to sustainability are key factors driving its success. As the IT landscape evolves, Wipro's ability to adapt and innovate will continue to be crucial for its growth and sustainability.

    Which companies are the competitors of Wipro?

    Wipro is a global leader in the field of information technology, consulting, and business process services. As a prominent player in the IT sector, Wipro operates in a highly competitive environment. Several companies offer similar services and compete with Wipro in various domains, including IT services, consulting, digital transformation, and outsourcing. Below, we explore some of the key competitors of Wipro.

    TCS (Tata Consultancy Services)

    As one of the largest IT services companies in the world, Tata Consultancy Services (TCS) is a significant competitor of Wipro. Both companies are based in India and offer a wide range of services, including IT solutions, consulting, and business process outsourcing. TCS is renowned for its large global footprint and strong client relationships across various industries.


    Infosys is another major player in the IT sector and a direct competitor to Wipro. Founded in 1981, Infosys has grown to become a global leader in next-generation digital services and consulting. With a focus on AI, cloud computing, and digital transformation, Infosys competes closely with Wipro in serving clients across different sectors, including finance, healthcare, and retail.


    Cognizant is a US-based IT services company that competes with Wipro in providing digital, technology, consulting, and operations services. Known for its strong capabilities in digital business, operations, and systems and technology, Cognizant serves clients in various industries, such as healthcare, financial services, and retail, making it a formidable competitor to Wipro.


    Accenture stands out as one of the largest consulting firms globally, offering a broad spectrum of services in strategy, consulting, digital, technology, and operations. With a more extensive global presence and a diverse range of services, Accenture competes with Wipro, especially in consulting services and digital transformation projects. Accenture's strong focus on innovation and its extensive industry expertise make it a key competitor in the market.

    IBM Global Services

    IBM Global Services is the professional services arm of IBM, focusing on IT services and consulting. It competes with Wipro in areas such as IT infrastructure, cloud computing, and cognitive computing. IBM's long history, extensive portfolio of technology solutions, and global presence make it a significant competitor in the IT services and consulting sector.


    Capgemini, a global leader in consulting, technology services, and digital transformation, is another competitor of Wipro. Based in France, Capgemini has a strong presence in Europe and competes with Wipro in providing a wide range of services, including consulting, technology, professional, and outsourcing services. Capgemini's strong focus on innovation and digital transformation aligns it closely with Wipro in the competitive landscape.

    These companies, among others, form the competitive landscape for Wipro. Each brings its own strengths, specializations, and strategic approaches to the market, making the IT services and consulting sector highly dynamic and competitive.

    Wipro SWOT Analysis

    Wipro, one of the leading global information technology, consulting, and business process services companies, has a distinguished presence in over 60 countries. Founded in 1945, it has evolved from a vegetable oil manufacturer to a conglomerate spanning various sectors, including IT services, which is now its core business. This SWOT analysis delves into Wipro's strengths, weaknesses, opportunities, and threats, providing insights into the company's current market position and future trajectory.


    Global Reach and Diverse Portfolio: Wipro's extensive global presence, with operations in over 60 countries, allows it to serve a wide array of customers across different regions. This geographical diversity reduces its dependence on any single market and spreads its operational risks. Moreover, Wipro's service offerings span various sectors such as Energy, Banking, Retail, and Health, helping it to cater to a broad customer base with different needs.

    Innovation and R&D: Wipro has consistently prioritized innovation and research & development (R&D) to stay ahead in the competitive IT industry. It invests in emerging technologies like Artificial Intelligence (AI), Blockchain, and Cloud Computing. Wipro's dedicated R&D wing, called Wipro Research, focuses on developing cutting-edge solutions that can give the company a competitive edge.

    Strong Brand and Client Relationships: Having been in the industry for over seven decades, Wipro has built a strong brand reputation. Its long-standing relationships with numerous Fortune 500 companies are a testament to its reliability and quality of service. These relationships not only ensure steady revenue streams but also attract new clients.


    Dependence on IT Services: Despite its diversified portfolio, Wipro heavily relies on its IT services segment for the majority of its revenue. This dependence makes it vulnerable to sector-specific risks, including technological disruptions and changing regulatory landscapes that could disproportionately impact its financial performance.

    Human Resource Challenges: Like many in the IT sector, Wipro faces challenges in talent acquisition and retention. The competitive nature of the industry means that Wipro must continually invest in training and development to keep its workforce skilled in the latest technologies, a costly and ongoing requirement that impacts its margins.


    Digital Transformation: The accelerating pace of digital transformation across industries presents significant opportunities for Wipro. As companies seek to modernize their operations and customer interactions, Wipro can leverage its expertise in cloud computing, AI, and data analytics to meet these demands, opening up new revenue streams.

    Expansion in Emerging Markets: Emerging markets offer growth avenues for Wipro, particularly in regions like Africa, Latin America, and parts of Asia, where IT services and digital infrastructure are in growing demand. Expanding in these markets could also help Wipro mitigate risks associated with economic downturns in more developed economies.


    Intense Competition: The IT services sector is highly competitive, with several established players and new entrants continuously striving for market share. Companies like TCS, Infosys, and Accenture directly compete with Wipro for major contracts, putting pressure on pricing and margins.

    Geopolitical and Economic Uncertainties: Being a global company, Wipro is susceptible to geopolitical tensions and economic uncertainties. Events like Brexit, trade wars, and currency fluctuations can have significant implications on its operations and financial performance.

    In conclusion, Wipro's SWOT analysis reveals a company with strong fundamentals, poised for growth but not without its challenges. By leveraging its strengths and opportunities while strategically addressing its weaknesses and threats, Wipro can navigate the complexities of the global IT services sector and sustain its position as a leader in the industry.

    Key Takeaways from Our Deep Dive into Wipro:

    • Ownership Structure: Wipro Limited, a leading global information technology, consulting, and business process services company headquartered in Bangalore, India, is primarily owned by its founder Azim Premji, one of India's richest businessmen. His ownership through various entities ensures a significant influence over the company's direction.

    • Mission Statement: Wipro's mission focuses on leveraging the power of technology to develop and implement solutions that meet the present and future needs of society. It emphasizes creating a more equitable, sustainable, and prosperous world through its commitment to excellence, integrity, and innovation.

    • Revenue Streams: Wipro generates its income through a diversified portfolio that includes IT services, consulting, and business process services. The company excels in providing tailor-made solutions across industries, including but not limited to, banking, healthcare, manufacturing, and retail, thereby ensuring a steady stream of revenue from multiple sectors.

    • Business Model Canvas: The Wipro Business Model Canvas outlines the company's strong value proposition centered around delivering client satisfaction through innovative solutions, operational excellence, and deep industry expertise. It highlights key partners, activities, resources, customer relationships, channels, customer segments, cost structure, and revenue streams, providing a holistic view of Wipro's strategic operations and market approach.

    • Competitive Landscape and SWOT Analysis: Wipro operates in a highly competitive environment with rivals like Tata Consultancy Services (TCS), Infosys, and Accenture. Despite the competition, Wipro's SWOT analysis reveals its resilience and adaptability, with strengths in its global delivery model, comprehensive service offerings, and robust R&D capabilities. Challenges include intense competition and rapid technological changes, but opportunities in digital transformation and expansion into emerging markets present pathways for growth.


    In conclusion, Wipro stands as a beacon of innovation and resilience in the ever-evolving tech industry. Owned by Azim Premji, one of India's most influential businessmen and philanthropists, Wipro has carved out a significant niche for itself on the global stage. Its mission statement, to leverage the power of technology and innovation to deliver transformative solutions, underscores its commitment to addressing complex business challenges and societal issues.

    Wipro generates revenue through a diverse range of services, including IT, consulting, and business process services, which are intricately explained through its Business Model Canvas. This model highlights Wipro's value propositions, customer relationships, channels, key activities, resources, partnerships, revenue streams, cost structure, and customer segments, offering a comprehensive overview of its strategic approach to business.

    The landscape of competition is vast, with giants like Infosys, TCS, Accenture, and IBM, among others, vying for dominance in the IT and consulting sectors. Despite this, Wipro's unique blend of innovative solutions, customer-centric approach, and commitment to sustainability has enabled it to maintain a competitive edge.

    A SWOT analysis of Wipro reveals its robust strengths, such as a diverse service portfolio and strong global presence, while also acknowledging the challenges posed by intense competition and rapid technological changes. Opportunities for Wipro lie in expanding its digital transformation services and exploring new markets, although it must navigate threats from geopolitical tensions and regulatory changes.

    In essence, Wipro's journey reflects its adaptability, strategic vision, and unwavering dedication to creating a better and more sustainable future through technology. As it navigates the complexities of the digital age, its foundational principles and strategic initiatives position it well to continue thriving amidst the competitive and ever-changing global business landscape.


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