United Breweries: Business Model, SWOT Analysis, and Competitors 2024

United Breweries, a leading player in the alcoholic beverages industry, has consistently demonstrated robust growth and market presence. This blog article delves into the company's innovative business model, providing a comprehensive SWOT analysis to highlight its strengths, weaknesses, opportunities, and threats. Additionally, we will explore the competitive landscape in 2024, identifying key competitors and examining how United Breweries positions itself to maintain its edge in an ever-evolving market.

### What You Will Learn

• Ownership and Mission: Discover who owns United Breweries and delve into its mission statement to understand the company's core values and objectives.

• Business Operations: Gain insights into how United Breweries generates revenue and explore its business model through an in-depth analysis using the Business Model Canvas framework.

• Market Position and Analysis: Identify the main competitors of United Breweries and perform a SWOT analysis to evaluate its strengths, weaknesses, opportunities, and threats in the market.

Who owns United Breweries?

Who owns United Breweries?

United Breweries Limited (UBL), a leading player in the beer industry, has a rich history and a diverse ownership structure. Initially founded by Thomas Leishman in 1857, the company has undergone several transformations, mergers, and acquisitions to become the giant it is today.

The Heineken Connection

As of the latest updates, the majority stakeholder in United Breweries is the Dutch multinational brewing company, Heineken N.V. Heineken began acquiring shares in UBL in 2008 and has steadily increased its stake over the years. By 2021, Heineken's stake in United Breweries had grown to approximately 61.5%, making it the largest shareholder and effectively giving it control over the company's operations and strategic direction.

The Mallya Legacy

Before Heineken's significant involvement, United Breweries was synonymous with the flamboyant Indian businessman Vijay Mallya. Mallya took over the company in the 1980s from his father, Vittal Mallya, and transformed it into a major player in the global beer market. Under his leadership, the company launched its flagship brand, Kingfisher, which became a household name in India and gained international recognition. However, due to financial troubles and legal issues, Mallya's control over the company diminished, paving the way for Heineken's increased stake.

Public Shareholding

Apart from Heineken, a portion of United Breweries' shares is publicly traded on the Bombay Stock Exchange (BSE) and the National Stock Exchange of India (NSE). Retail investors, institutional investors, and various mutual funds hold these shares. This public ownership adds a layer of transparency and accountability to the company's operations, as it must adhere to the regulations and reporting standards set by the stock exchanges.

Key Takeaways

• Major Shareholder: Heineken N.V., with a 61.5% stake.
• Historical Figure: Vijay Mallya, who played a pivotal role in the company's growth before facing financial and legal challenges.
• Public Ownership: Shares are traded on Indian stock exchanges, allowing for retail and institutional investment.

In summary, United Breweries' ownership is a blend of significant international influence through Heineken, historical legacy from the Mallya family, and public investment, making it a unique entity in the global brewing industry.

What is the mission statement of United Breweries?

What is the Mission Statement of United Breweries?

United Breweries, a renowned name in the brewing industry, has built its reputation on a strong foundation of quality, innovation, and customer satisfaction. The mission statement of United Breweries encapsulates the core values and ambitions that drive the company forward.

Mission Statement:

"To be the most admired and innovative beverage company, creating enjoyable and memorable experiences for our consumers, while committing to sustainable and responsible business practices."

This mission statement highlights several key elements:

1. Admiration and Innovation: United Breweries aims to be a leader in the beverage industry by constantly innovating and setting new standards. They seek to be admired not only for their products but also for their business practices and corporate ethos.

2. Consumer Experience: The company places a high value on creating enjoyable and memorable experiences for their consumers. This focus on consumer satisfaction is evident in their diverse range of high-quality products, designed to cater to different tastes and preferences.

3. Sustainability and Responsibility: United Breweries is committed to conducting business in a way that is sustainable and responsible. This includes environmental stewardship, ethical business practices, and contributing positively to the communities in which they operate.

By adhering to their mission statement, United Breweries continues to strengthen its position as a market leader, fostering a loyal consumer base while ensuring long-term growth and sustainability.

How does United Breweries make money?

How does United Breweries make money?

United Breweries, known for its flagship brand Kingfisher, generates revenue through a variety of channels within the brewing industry. Here's a detailed look at how the company makes money:

1. Sales of Beer and Other Beverages

The primary source of revenue for United Breweries comes from the sale of beer. With a diverse portfolio that includes popular brands like Kingfisher Premium, Kingfisher Strong, and Kingfisher Ultra, the company caters to a wide range of consumer preferences. Additionally, United Breweries has expanded into the non-alcoholic segment with beverages like Kingfisher Radler, targeting health-conscious consumers and those who prefer non-alcoholic options.

2. Export Markets

United Breweries has a strong presence in international markets, exporting its products to over 50 countries. The global appeal of their brands, especially Kingfisher, helps the company tap into international revenue streams. Exporting also allows the company to diversify its income sources and mitigate risks associated with the domestic market.

3. Licensing and Royalties

Another significant revenue stream for United Breweries is through licensing agreements and royalties. By granting licenses to other breweries and distributors to produce and sell their products, United Breweries earns a steady income from these partnerships. This strategy helps in expanding their market reach without incurring significant operational costs.

4. Strategic Partnerships and Joint Ventures

United Breweries often engages in strategic partnerships and joint ventures to bolster its market position and expand its product offerings. These collaborations can lead to shared profits, increased market penetration, and access to new technologies and innovations in brewing.

5. Merchandising and Brand Extensions

Leveraging the strong brand recognition of Kingfisher, United Breweries also generates revenue through merchandising and brand extensions. This includes branded merchandise like apparel, glassware, and accessories, which not only contributes to revenue but also enhances brand visibility and loyalty.

6. Event Sponsorships and Promotions

Kingfisher is a well-known sponsor of various events, including sports tournaments, music festivals, and cultural events. These sponsorships and promotional activities not only serve as marketing tools but also generate revenue through partnerships and increased sales during such events.

7. Innovative Product Lines

United Breweries continuously invests in research and development to introduce innovative product lines that cater to evolving consumer preferences. New product launches, such as craft beers, premium lagers, and health-focused beverages, help the company stay competitive and attract new customers, thereby driving sales growth.

In summary, United Breweries employs a multifaceted approach to revenue generation, combining strong domestic sales, international expansion, strategic partnerships, and brand diversification to maintain its position as a leading player in the brewing industry.

United Breweries Business Model Canvas Explained

United Breweries Business Model Canvas Explained

The Business Model Canvas is a strategic management tool that allows businesses to visualize, design, and innovate their business models. In this section, we will break down the Business Model Canvas for United Breweries, a leading company in the alcoholic beverage industry, to understand how it creates, delivers, and captures value.

Key Partners

United Breweries collaborates with a variety of partners to ensure smooth operations and maintain its market position. Some of these key partners include:

• Suppliers: Raw material suppliers for ingredients such as barley, hops, and yeast.
• Distributors: Both national and international distributors who help in getting the products to the market.
• Retailers: Supermarkets, liquor stores, and bars that sell the products directly to consumers.
• Marketing Agencies: Firms that assist in advertising and promotional activities.
• Logistics Providers: Companies that offer warehousing and transportation services.

Key Activities

The core activities of United Breweries revolve around the production and distribution of high-quality alcoholic beverages. Key activities include:

• Brewing and Production: Crafting various types of beer and other beverages.
• Quality Control: Ensuring that products meet stringent quality standards.
• R&D: Innovating new recipes and improving existing ones.
• Marketing and Sales: Promoting products and driving sales through various channels.
• Distribution: Ensuring timely delivery to retailers and distributors.

Key Resources

To operate effectively, United Breweries relies on several essential resources:

• Human Resources: Skilled brewers, marketing professionals, sales teams, and operational staff.
• Production Facilities: Breweries and manufacturing plants equipped with advanced technology.
• Brand Portfolio: Strong brands that resonate with consumers, such as Kingfisher.
• Financial Resources: Capital for scaling operations, marketing campaigns, and research.
• Intellectual Property: Patents, trademarks, and proprietary brewing techniques.

Value Propositions

United Breweries offers unique value propositions that differentiate it from competitors:

• Premium Quality: High-quality beverages crafted with the finest ingredients.
• Brand Heritage: A rich history and legacy that inspires consumer trust.
• Wide Range of Products: A diverse portfolio catering to different tastes and preferences.
• Customer Experience: Engaging marketing campaigns and events that enhance brand loyalty.

Customer Segments

United Breweries serves a broad range of customer segments, including:

• Mass Market: General consumers who enjoy alcoholic beverages.
• Niche Markets: Craft beer enthusiasts and premium segment consumers.
• Retailers: Supermarkets, liquor stores, and bars.
• Distributors: National and international distribution partners.

Channels

United Breweries uses multiple channels to reach its customers:

• Direct Sales: Through company-owned outlets and online platforms.
• Retail Networks: Supermarkets, liquor stores, and bars.
• Distributors: National and international distributors who extend the company's reach.
• E-commerce: Online sales channels and delivery services.
• Events and Sponsorships: Brand activations at events and sponsorships to enhance visibility.

Customer Relationships

Maintaining strong customer relationships is crucial for United Breweries. They achieve this through:

• Customer Support: Providing excellent customer service and support.
• Loyalty Programs: Rewarding repeat customers with special offers and promotions.
• Engagement: Regular interaction through social media, events, and feedback mechanisms.
• Brand Community: Building a community of loyal customers who advocate for the brand.

Revenue Streams

United Breweries generates revenue through various streams:

• Product Sales: Direct sales of alcoholic beverages to retailers and consumers.
• Export: Revenue from international markets.
• Licensing: Licensing agreements for certain brands and products.
• Event Sponsorships: Income from sponsoring events and festivals.

Cost Structure

The cost structure of United Breweries includes:

• Production Costs: Raw materials, labor, and manufacturing expenses.
• Marketing and Sales: Advertising, promotions, and sales team salaries.
• Distribution: Logistics, warehousing, and transportation costs.
• R&D: Investment in research and development for new products and innovations.
• Operational Expenses: General administrative and operational costs.

By analyzing the Business Model Canvas for United Breweries, we can see how the company leverages its resources, activities, and partnerships to deliver value to its customers, maintain strong relationships, and achieve financial success.

Which companies are the competitors of United Breweries?

When discussing the competitive landscape of United Breweries, it's essential to recognize the variety of players in the brewing and beverage industry. United Breweries, known for its flagship brand Kingfisher, faces competition from both domestic and international companies. Here, we delve into some of the key competitors:

Domestic Competitors

1. AB InBev India

AB InBev, the global brewing giant, has a significant presence in India through brands like Budweiser, Corona, and Stella Artois. Their extensive portfolio and strong marketing strategies make them a formidable competitor in the Indian market.

2. Carlsberg India

Carlsberg has been aggressively expanding in India with its premium brand Carlsberg and value brand Tuborg. Their focus on premiumization and strong distribution network poses a significant challenge to United Breweries.

3. Radico Khaitan

While primarily known for its spirits, Radico Khaitan has ventured into the beer market with its brand, Magic Moments. Their established distribution channels and brand recognition in the alcoholic beverages sector make them a noteworthy competitor.

International Competitors

1. Heineken N.V.

Although Heineken holds a significant stake in United Breweries, it also operates independently in various markets. The Heineken brand, with its global presence and premium positioning, competes directly with Kingfisher in the premium beer segment.

2. Molson Coors Beverage Company

Molson Coors, known for brands like Miller and Coors, has been eyeing the Indian market. Their strategic alliances and global experience in brewing make them a potential contender against United Breweries.

3. SABMiller (now part of AB InBev)

Before its acquisition by AB InBev, SABMiller was a significant player in the Indian market with brands like Foster's. Post-acquisition, these brands continue to compete with United Breweries under the AB InBev umbrella.

Regional and Craft Breweries

1. Bira 91

Bira 91 has swiftly gained popularity with its innovative flavors and branding targeted at urban millennials. Their focus on craft beer and unique marketing campaigns offer a fresh alternative to traditional brands like Kingfisher.

2. Simba Brewery

Simba Brewery, another emerging craft beer brand, has been making waves in the Indian market. With a focus on quality and distinctive taste profiles, Simba is carving out a niche for itself among beer enthusiasts.

Conclusion

The competitive landscape for United Breweries is dynamic and multi-faceted, with challenges coming from both established multinational corporations and innovative local brands. Staying ahead in this competitive market requires continuous innovation, strategic marketing, and an adaptive approach to consumer preferences. By understanding and responding to these competitive pressures, United Breweries can maintain its leadership position in the Indian beer market.

United Breweries SWOT Analysis

Strengths

1. Strong Brand Portfolio: United Breweries (UB) has an impressive lineup of brands, including the iconic Kingfisher beer, which enjoys robust recognition both in domestic and international markets. This diverse portfolio allows the company to cater to various customer preferences and demographics.

2. Extensive Distribution Network: UB has an extensive and well-established distribution network, enabling it to reach a wide array of markets efficiently. This network includes partnerships with retailers, bars, and restaurants, ensuring broad availability of their products.

3. Market Leadership: UB is a market leader in the Indian beer industry, with a significant market share. This leadership position provides a competitive edge and facilitates economies of scale in production and marketing.

4. Innovation and Product Development: The company is known for its innovative approach to product development, regularly introducing new flavors, packaging formats, and brewing techniques to keep up with changing consumer preferences.

Weaknesses

1. Dependence on Key Brands: A significant portion of UB's revenue is derived from its flagship brand, Kingfisher. This dependency makes the company vulnerable to market fluctuations and consumer trends that may impact the brand.

2. Regulatory Challenges: The alcoholic beverage industry is heavily regulated, and UB faces various legal and regulatory challenges that can affect its operations. These include stringent licensing requirements, advertising restrictions, and fluctuating taxation policies.

3. High Operational Costs: The brewing industry involves high operational costs, including raw materials, production, and distribution expenses. These costs can impact the company's profitability, especially during economic downturns.

4. Geographic Concentration: While UB has a strong presence in India, its international footprint is relatively limited compared to global competitors. This concentration limits its growth potential in emerging markets outside India.

Opportunities

1. Expanding International Presence: There is significant potential for UB to expand its presence in international markets. By leveraging its strong brand portfolio and exploring strategic partnerships, the company can tap into growing demand for premium beers globally.

2. Product Diversification: UB can explore diversifying its product offerings beyond beer to include other alcoholic beverages such as spirits, wines, and ready-to-drink cocktails, catering to a wider audience and reducing reliance on a single product category.

3. Growing Craft Beer Market: The craft beer segment is experiencing substantial growth worldwide. UB has the opportunity to enter this niche market by developing unique, artisanal products that appeal to craft beer enthusiasts.

4. Technological Advancements: Embracing new technologies in brewing and distribution can enhance operational efficiency and product quality. Innovations such as automation, AI, and blockchain for supply chain transparency can provide a competitive edge.

Threats

1. Intense Competition: The beer industry is highly competitive, with numerous local and international players vying for market share. This competition can lead to price wars and aggressive marketing strategies, affecting UB's profitability.

2. Economic Fluctuations: Economic downturns and fluctuations can impact consumer spending on discretionary items like alcoholic beverages. Reduced consumer spending can lead to lower sales volumes and affect the company's financial performance.

3. Health and Wellness Trends: Increasing awareness about health and wellness is leading some consumers to reduce alcohol consumption or switch to non-alcoholic alternatives. This trend poses a threat to traditional beer sales.

4. Regulatory and Environmental Changes: Stricter regulations and environmental policies related to alcohol production and distribution can pose significant challenges. Compliance with these regulations often involves substantial costs and operational adjustments.

Key Takeaways:

• Ownership of United Breweries: United Breweries is primarily owned by Heineken N.V., which holds a significant controlling stake in the company.

• Mission Statement: United Breweries aims to enhance the quality of life through excellence in brewing, fostering innovation, sustainability, and consumer satisfaction.

• Revenue Generation: United Breweries makes money through the production, distribution, and marketing of a diverse portfolio of alcoholic beverages, primarily focusing on beer.

• Business Model Canvas: The company's business model encompasses key elements such as value propositions (premium and diverse beer offerings), customer segments (beer consumers worldwide), channels (retailers, bars, and direct sales), customer relationships (brand loyalty programs), revenue streams (product sales), key resources (breweries, skilled workforce), key activities (brewing, marketing), key partnerships (distributors, suppliers), and cost structure (production, marketing, distribution).

• Competitors and SWOT Analysis: Major competitors include Anheuser-Busch InBev, Carlsberg Group, and Molson Coors. The SWOT analysis reveals strengths in brand reputation and market share, weaknesses in dependency on certain markets, opportunities in expanding product lines and market reach, and threats from stringent regulations and intense competition.

Conclusion

In conclusion, United Breweries stands as a formidable player in the brewing industry, showcasing a rich legacy and a robust business model. Owned primarily by Heineken N.V., the company has cemented its presence not only in India but also on the global stage. The mission statement of United Breweries revolves around delivering top-quality products while fostering innovation, sustainability, and customer satisfaction.

The company generates revenue through a diverse portfolio of beer brands, leveraging a strong distribution network and strategic marketing initiatives. By understanding its Business Model Canvas, we see a clear depiction of how United Breweries creates, delivers, and captures value through key activities, resources, and partnerships.

In a competitive landscape, United Breweries faces significant competition from industry giants such as Anheuser-Busch InBev, Carlsberg, and Molson Coors. However, its strong brand equity and deep market penetration provide a competitive edge.

A comprehensive SWOT analysis reveals that while United Breweries has numerous strengths like a strong brand portfolio and extensive distribution network, it also faces challenges such as regulatory constraints and intense competition. Opportunities lie in expanding into emerging markets and diversifying its product line, while threats include economic fluctuations and changing consumer preferences.

Overall, United Breweries continues to navigate the dynamic brewing industry with strategic prowess and a commitment to excellence, positioning itself for sustained growth and success in the years to come.## FAQs

What will be your SWOT analysis for the company?

Certainly! Conducting a SWOT analysis involves evaluating a company's internal and external factors to identify its Strengths, Weaknesses, Opportunities, and Threats. Here’s a general template that you can adapt to your specific company:

Strengths:

1. Strong Brand Recognition: The company has a well-established brand that is recognized and trusted by consumers.
2. Diverse Product Line: A wide range of products catering to different customer needs and preferences.
3. Innovative Capabilities: Strong track record of innovation and R&D, leading to cutting-edge products.
4. Robust Financial Health: Solid financial standing with strong revenue streams and profitability.
5. Skilled Workforce: Highly skilled and experienced employees, fostering a culture of excellence.
6. Global Presence: Extensive international market reach, reducing dependence on any single market.

Weaknesses:

1. High Operational Costs: Significant costs associated with production, logistics, or marketing.
2. Dependence on Key Markets: Over-reliance on a few key markets or customers.
3. Complex Organizational Structure: Complicated hierarchy that may slow down decision-making processes.
4. Product Recalls or Failures: History of product recalls or failures that may have harmed the brand reputation.
5. Limited Online Presence: Underdeveloped e-commerce capabilities compared to competitors.
6. Customer Service Issues: Ongoing challenges in customer service affecting customer satisfaction and loyalty.

Opportunities:

1. Market Expansion: Potential to enter new geographic markets or segments.
2. Technological Advancements: Leveraging new technologies to improve products or processes.
3. Strategic Partnerships: Opportunities for collaborations or alliances that can enhance capabilities or market reach.
4. Sustainability Trends: Growing consumer preference for sustainable and eco-friendly products.
5. Digital Transformation: Enhancing digital marketing and e-commerce strategies to increase sales and engagement.
6. Regulatory Changes: Favorable changes in industry regulations that could lower barriers or costs.

Threats:

1. Intense Competition: Strong competition from existing players and new entrants in the market.
2. Economic Downturns: Vulnerability to economic fluctuations that can impact consumer spending.
3. Regulatory Challenges: Stringent regulations or changes in laws that may increase operational costs or limit flexibility.
4. Supply Chain Disruptions: Risks associated with global supply chain disruptions affecting production and delivery.
5. Cybersecurity Risks: Increasing threat of cyber attacks that could compromise data and operations.
6. Changing Consumer Preferences: Rapid shifts in consumer behavior and preferences that may render current products less attractive.

This template is a starting point and should be further customized based on the specific context and industry of your company.

What are SWOT analysis opportunities examples for companies?

SWOT analysis is a strategic planning tool used to identify and evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a business or project. Specifically, "Opportunities" refer to external factors that a company can capitalize on to improve its performance, reach new markets, or gain a competitive advantage. Here are some examples of opportunities that companies might identify during a SWOT analysis:

1. Market Expansion:

   • Entering new geographical markets
   • Targeting new customer segments
   • Expanding product lines or services

2. Technological Advancements:

   • Leveraging new technologies to improve efficiency or product quality
   • Using data analytics to gain customer insights
   • Implementing automation and AI to reduce costs

3. Economic Conditions:

   • Taking advantage of favorable economic conditions, such as low interest rates
   • Capitalizing on government incentives or grants
   • Responding to increased consumer spending

4. Partnerships and Alliances:

   • Forming strategic alliances with other companies
   • Collaborating on research and development projects
   • Partnering with influencers or industry leaders for marketing

5. Regulatory Changes:

   • Benefiting from deregulation in certain industries
   • Taking advantage of new regulations that may create market demand (e.g., environmental regulations spurring green technologies)

6. Consumer Trends:

   • Capitalizing on shifts in consumer behavior, such as increased demand for sustainable products
   • Responding to growing health and wellness trends
   • Tapping into the e-commerce boom

7. Competitive Landscape:

   • Exploiting weaknesses or gaps left by competitors
   • Entering markets where competitors are exiting
   • Offering superior customer service to gain market share

8. Social and Cultural Trends:

   • Addressing social issues that resonate with consumers, such as diversity and inclusion
   • Adapting to cultural shifts that favor your product or service
   • Engaging in corporate social responsibility initiatives

9. Supply Chain Improvements:

   • Sourcing from new, more cost-effective suppliers
   • Implementing just-in-time inventory systems
   • Enhancing logistics and distribution channels

10. Financial Opportunities:

    • Securing new funding or investment
    • Improving cash flow management
    • Reducing costs through better financial planning

11. Human Resources:

    • Attracting top talent due to a strong employer brand
    • Offering training and development programs to improve workforce skills
    • Leveraging remote work trends to access a global talent pool

Companies can use these opportunities to strategize and plan for growth, innovation, and competitive advantage. Each opportunity should be carefully evaluated to ensure it aligns with the company's overall goals and capabilities.

What are weak examples of SWOT analysis?

SWOT analysis is a strategic planning tool used to identify and evaluate the Strengths, Weaknesses, Opportunities, and Threats related to a business or project. Weak examples of SWOT analysis often stem from vague, overly broad, or non-specific points. Below are some examples that illustrate weak SWOT analysis:

Strengths

1. "Good team."

   • This is too vague. What specifically makes the team good? Is it their experience, their diversity of skills, their proven track record, etc.?

2. "Strong brand."

   • While this might be a strength, it lacks detail. What aspects of the brand are strong? Is it brand recognition, customer loyalty, or market positioning?

Weaknesses

1. "Limited resources."

   • This is not specific enough. What kind of resources are limited? Financial resources, human resources, technological resources?

2. "Poor marketing."

   • Again, this lacks detail. What aspects of marketing are poor? Is it digital marketing, customer engagement, advertising, etc.?

Opportunities

1. "Market growth."

   • This is too general. What specific market is growing? What segments of the market are expanding?

2. "New technology."

   • This is vague. What kind of technology? How specifically does this technology present an opportunity for the business?

Threats

1. "Competition."

   • This is too broad. What type of competition is posing a threat? Is it new entrants, existing competitors, or substitute products?

2. "Economic downturn."

   • This is a common threat but needs more specificity. How does the economic downturn specifically affect the business? Is it reduced consumer spending, increased costs, or something else?

Improved Examples:

To make the SWOT analysis more robust, you should aim for specificity and relevance.

Strengths

1. "Experienced team with over 20 years in the industry."
2. "Highly recognized brand with a 95% customer satisfaction rate."

Weaknesses

1. "Limited financial resources for marketing campaigns."
2. "Lack of expertise in digital marketing strategies."

Opportunities

1. "Growing market for eco-friendly products, expected to increase by 15% annually."
2. "Advancements in AI technology, which can streamline our customer service operations."

Threats

1. "New competitor entering the market with a disruptive business model."
2. "Potential tariffs on imported materials, which could increase production costs by 10%."

By being specific, you make the SWOT analysis more actionable and useful for strategic planning.

What happened to United Breweries Holdings?

United Breweries Holdings Limited (UBHL) was an Indian conglomerate with diverse business interests, including aviation (Kingfisher Airlines), alcoholic beverages (United Spirits, United Breweries), and real estate. The company was founded by the prominent businessman Vijay Mallya.

UBHL and its associated companies faced significant financial difficulties, primarily due to the collapse of Kingfisher Airlines. The airline, which was launched in 2005, ceased operations in 2012 due to heavy losses and mounting debts. This financial strain led to a cascading effect on UBHL and other associated companies.

Several key developments occurred as a result:

1. Debt and Legal Issues: UBHL and Vijay Mallya faced enormous debt obligations. Creditors and banks initiated legal actions to recover their dues. Mallya was declared a "wilful defaulter" by several banks.

2. Sale of Assets: To repay debts, UBHL and its subsidiaries were forced to sell various assets. This included the sale of a significant stake in United Spirits to British beverage company Diageo.

3. Regulatory Actions: The Securities and Exchange Board of India (SEBI) and other regulatory bodies investigated UBHL and Mallya for financial irregularities and violations of securities laws.

4. Mallya's Departure: Vijay Mallya left India in 2016 amid increasing legal pressure and has since been living in the United Kingdom. Indian authorities have sought his extradition to face charges of financial fraud and money laundering.

5. Liquidation: In 2018, the Bangalore bench of the National Company Law Tribunal (NCLT) ordered the liquidation of United Breweries (Holdings) Ltd to help pay off its creditors.

These events effectively led to the dismantling of UBHL as a major business entity. The company's financial troubles and the legal issues surrounding Mallya have had a lasting impact on its operations and reputation.