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Company > ThyssenKrupp: Business Model, SWOT Analysis, and Competitors 2023

ThyssenKrupp: Business Model, SWOT Analysis, and Competitors 2023

Published: Mar 03, 2023

Inside This Article


    In this blog article, we will delve into the business model, SWOT analysis, and competitors of ThyssenKrupp, a leading global industrial conglomerate. ThyssenKrupp operates in various sectors such as steel production, automotive components, and elevators. We will explore their business model, including their revenue streams and key operations. Additionally, a SWOT analysis will be conducted to assess ThyssenKrupp's strengths, weaknesses, opportunities, and threats in the market. Furthermore, we will identify their main competitors and analyze their strategies to gain insights into the competitive landscape of ThyssenKrupp in 2023.

    What You Will Learn:

    • Who owns ThyssenKrupp and how the ownership structure of the company is organized.
    • The mission statement of ThyssenKrupp and the core values that guide their operations.
    • How ThyssenKrupp generates revenue and the key sources of income for the company.
    • An explanation of the ThyssenKrupp Business Model Canvas and how it outlines the different aspects of their business model.
    • An overview of the main competitors of ThyssenKrupp and their positioning in the market.
    • A comprehensive SWOT analysis of ThyssenKrupp, highlighting their strengths, weaknesses, opportunities, and threats.

    Who owns ThyssenKrupp?

    Major Shareholders

    ThyssenKrupp, a German multinational conglomerate, has a diverse ownership structure with several major shareholders. These shareholders hold significant stakes in the company, influencing its strategic decisions and overall direction.

    One of the largest shareholders of ThyssenKrupp is Cevian Capital, a Swedish investment firm specializing in active ownership. Cevian Capital holds around 18% of the company's shares, making it the largest single shareholder. Known for its activist approach, Cevian Capital actively engages with the company's management and board to drive long-term value creation.

    Another notable shareholder is the Alfried Krupp von Bohlen und Halbach Foundation, which owns approximately 21% of the company's shares. Established by the late Alfried Krupp, the foundation focuses on promoting education, science, and culture. The foundation's involvement in ThyssenKrupp signifies the historical ties between the company and the Krupp family, one of the most influential industrialist families in Germany.

    Furthermore, several institutional investors hold substantial stakes in ThyssenKrupp. These include BlackRock, Vanguard Group, and Norges Bank Investment Management. These institutional investors often manage funds on behalf of individuals or organizations, such as pension funds or mutual funds, and have a long-term investment strategy.

    Employee Ownership

    ThyssenKrupp also has a significant employee ownership component. Around 10% of the company's shares are owned by its employees through various stock ownership plans. This ownership structure aligns the interests of the employees with those of the company, fostering a sense of ownership, commitment, and motivation among the workforce.

    Employee ownership is an essential aspect of ThyssenKrupp's corporate culture, as it empowers employees to actively contribute to the company's success. Through employee share ownership programs, employees have the opportunity to participate in the company's financial performance and share in its profits.

    Public Shareholders and Free Float

    Apart from major shareholders and employee ownership, ThyssenKrupp's shares are also traded on stock exchanges, allowing public investors to hold a stake in the company. The portion of the company's shares available for public trading is known as the free float.

    The free float represents the shares that are not held by major shareholders, strategic investors, or employee ownership plans. Public shareholders, including individual investors, investment funds, and other institutions, can buy and sell shares in the open market, thus participating in the company's ownership.

    The public ownership component provides liquidity to the company's shares, allowing investors to enter or exit their positions as per their investment strategies. It also ensures transparency and accountability by subjecting ThyssenKrupp to the scrutiny of a wider range of stakeholders.

    In conclusion, ThyssenKrupp's ownership structure comprises major shareholders, including Cevian Capital and the Alfried Krupp von Bohlen und Halbach Foundation, as well as institutional investors. The company also promotes employee ownership, with a significant portion of shares owned by its workforce. Additionally, public shareholders participate in the ownership through the free float available for trading on stock exchanges. This diverse ownership structure reflects the company's commitment to stakeholder engagement and value creation.

    What is the mission statement of ThyssenKrupp?

    Understanding ThyssenKrupp's Mission Statement

    ThyssenKrupp is a global industrial conglomerate that operates in various sectors, including steel, automotive, elevators, and industrial solutions. To provide clarity and direction for its employees and stakeholders, the company has developed a mission statement that encapsulates its core purpose and values.

    The mission statement of ThyssenKrupp can be summarized as follows:

    "ThyssenKrupp strives to be a global leader in innovation, engineering excellence, and sustainability while creating value for its customers, employees, and communities."

    This mission statement reflects the company's commitment to several key aspects:

    Global Leadership in Innovation and Engineering Excellence

    As a multinational corporation, ThyssenKrupp aims to be at the forefront of innovation and engineering excellence. By continuously pushing the boundaries of technology and finding new ways to improve its products and services, the company seeks to maintain a competitive edge in the global market. This commitment to innovation helps ThyssenKrupp deliver cutting-edge solutions that meet the evolving needs of its diverse customer base.

    Creating Value for Customers

    ThyssenKrupp understands the importance of delivering value to its customers. The mission statement emphasizes the company's dedication to providing products and services that not only meet but exceed customer expectations. By focusing on customer satisfaction and building long-term relationships, ThyssenKrupp aims to be the preferred choice for its customers, ensuring their success and driving mutual growth.

    Engaging Employees

    Recognizing that employees are the backbone of any successful organization, ThyssenKrupp's mission statement highlights the value it places on its workforce. The company aims to create a work environment that fosters innovation, collaboration, and personal development. By empowering its employees and investing in their skills and well-being, ThyssenKrupp strives to attract and retain top talent, ensuring a strong and motivated workforce.

    Commitment to Sustainability

    In line with global concerns about climate change and environmental impact, ThyssenKrupp's mission statement emphasizes its commitment to sustainability. The company recognizes the importance of conducting business in an environmentally responsible manner, minimizing its carbon footprint, and preserving natural resources. By integrating sustainable practices into its operations and products, ThyssenKrupp aims to contribute to a greener future and be a responsible corporate citizen.


    ThyssenKrupp's mission statement serves as a guiding principle for the company's activities and decisions. It reflects the company's ambition to be a global leader in innovation and engineering excellence while creating value for its customers, employees, and communities. By aligning its actions with this mission, ThyssenKrupp strives to achieve its strategic goals and maintain its position as a trusted and respected player in the global marketplace.

    How does ThyssenKrupp make money?

    Diversified Revenue Streams

    ThyssenKrupp, a German multinational conglomerate, generates revenue through a diversified range of business activities. By operating in various industries, the company is able to mitigate risks and capitalize on opportunities across different markets. Here are the primary ways in which ThyssenKrupp makes money:

    Steel Production and Distribution

    One of ThyssenKrupp's core revenue streams is its steel production and distribution business. The company operates several steel mills and production facilities worldwide, which enable them to manufacture and distribute high-quality steel products to industries such as automotive, construction, and engineering. Leveraging their expertise in steel manufacturing, ThyssenKrupp has established itself as a key player in the global steel market, catering to the increasing demand for steel across various sectors.

    Industrial Solutions and Engineering

    ThyssenKrupp's Industrial Solutions division offers a wide range of engineering and technical services to customers around the world. This includes designing and constructing industrial plants, providing engineering solutions for mining and cement production, and offering specialized services for chemical, refining, and petrochemical industries. Through these services, ThyssenKrupp generates significant revenue by leveraging its expertise in project management, engineering, and construction.

    Elevator Technology

    ThyssenKrupp is one of the world's leading suppliers of elevator and escalator technology. With a strong presence in both residential and commercial markets, the company designs, manufactures, installs, and maintains elevators and escalators for a wide range of applications. As urbanization continues to drive the need for efficient vertical transportation, ThyssenKrupp benefits from the steady demand for their elevator technology, which contributes significantly to their overall revenue.

    Automotive Components and Technology

    ThyssenKrupp's Automotive Technology division focuses on supplying advanced components and technologies to the automotive industry. This includes manufacturing steering systems, chassis components, and systems for noise and vibration control. With a focus on innovation and sustainability, ThyssenKrupp collaborates with automotive manufacturers to develop and deliver cutting-edge solutions that enhance safety, comfort, and efficiency in vehicles. This segment of their business plays a crucial role in generating revenue for the company.

    Materials Trading and Services

    ThyssenKrupp is involved in the trading and distribution of various materials such as metals, alloys, and industrial supplies through its Materials Services division. By offering a comprehensive range of products and services, including sourcing, logistics, and supply chain management, the company serves a diverse customer base across industries. This segment not only generates revenue through the sale of materials but also through value-added services that optimize customers' supply chains and contribute to their overall operational efficiency.


    ThyssenKrupp's revenue is derived from a diverse portfolio of business activities. By strategically operating across multiple sectors, the company has established itself as a global player and effectively mitigates risks associated with industry-specific fluctuations. With its focus on innovation, quality, and sustainability, ThyssenKrupp continues to generate revenue from its steel production, industrial solutions, elevator technology, automotive components, and materials trading divisions, ensuring a strong and stable financial position for the company.

    ThyssenKrupp Business Model Canvas Explained


    The business model canvas is a strategic management tool that allows organizations to visualize, analyze, and communicate their business models. It provides a comprehensive framework to understand the key elements of a business, how they interact, and how value is created and delivered to customers. In this blog post, we will explore the ThyssenKrupp business model canvas and explain its various components.

    Key Partnerships

    ThyssenKrupp, a German multinational conglomerate, operates in various sectors including industrial engineering, steel production, and elevators. The company has built a strong network of key partnerships to enhance its business operations. These partnerships range from suppliers of raw materials for steel production to technology providers for elevator systems. By collaborating with these partners, ThyssenKrupp is able to leverage their expertise and resources, ensuring a smooth supply chain and access to cutting-edge technologies.

    Key Activities

    ThyssenKrupp's key activities revolve around its core competencies in engineering, manufacturing, and service provision. The company designs and manufactures a wide range of products, including steel products, automotive components, and industrial machinery. Additionally, ThyssenKrupp provides maintenance and repair services for its elevators and escalators, ensuring customer satisfaction and long-term value creation. The company also invests heavily in research and development to stay at the forefront of technological advancements in its industries.

    Value Proposition

    ThyssenKrupp's value proposition lies in its ability to deliver high-quality products and services that meet the needs of its customers. The company focuses on innovation, sustainability, and operational excellence to differentiate itself from competitors. For example, ThyssenKrupp's elevator systems are known for their efficiency, safety features, and advanced technology. By providing reliable and innovative solutions, the company creates value for its customers, enabling them to improve their own operations and achieve their business goals.

    Customer Segments

    ThyssenKrupp serves a diverse range of customer segments across different industries. Its steel products are used in construction, automotive manufacturing, and various other sectors. The company's elevator and escalator systems cater to both residential and commercial customers, including real estate developers, building owners, and facility managers. By understanding the unique needs and preferences of each customer segment, ThyssenKrupp is able to tailor its products and services to meet their specific requirements.

    Customer Relationships

    ThyssenKrupp aims to build long-term and mutually beneficial relationships with its customers. The company emphasizes customer satisfaction through prompt and reliable customer support services. In addition to providing maintenance and repair services, ThyssenKrupp offers customized solutions, such as modernization and retrofitting of existing elevators. By understanding the evolving needs of its customers and delivering exceptional service, ThyssenKrupp maintains strong customer relationships and fosters customer loyalty.


    The ThyssenKrupp business model canvas provides a comprehensive overview of the company's key elements and how they contribute to its overall success. By leveraging key partnerships, engaging in core activities, delivering unique value propositions, targeting specific customer segments, and nurturing strong customer relationships, ThyssenKrupp has established itself as a leading player in its industries. The business model canvas serves as a valuable tool to analyze and understand the strategic choices made by ThyssenKrupp, enabling the company to adapt and thrive in a dynamic business environment.

    Which companies are the competitors of ThyssenKrupp?

    Competitors of ThyssenKrupp

    ThyssenKrupp, a German multinational conglomerate, operates in various sectors such as industrial solutions, materials services, and elevator technology. As a global player, ThyssenKrupp faces competition from several companies within each of its business segments. Here are some of the key competitors in each sector:

    Industrial Solutions

    ThyssenKrupp's Industrial Solutions segment focuses on engineering, construction, and service solutions for industrial plants and systems. In this sector, some notable competitors include:

    1. Siemens AG: A German conglomerate with a strong presence in industrial automation, digitalization, and engineering services.
    2. ABB Ltd.: A Swiss-Swedish multinational corporation specializing in robotics, power, and automation technology.
    3. General Electric Company: An American multinational conglomerate known for its expertise in power generation, renewable energy, and industrial automation.

    Materials Services

    ThyssenKrupp's Materials Services segment is involved in the global distribution and processing of materials such as steel, nonferrous metals, and plastics. In this sector, the company faces competition from:

    1. ArcelorMittal: The world's largest steel producer, based in Luxembourg, with a global presence and diverse product range.
    2. Nippon Steel Corporation: A Japanese steel producer known for its high-quality steel products and advanced manufacturing technologies.
    3. Reliance Steel & Aluminum Co.: A leading American metal service center company, providing a wide range of metals and related services.

    Elevator Technology

    ThyssenKrupp's Elevator Technology segment is responsible for manufacturing, installing, and maintaining elevators, escalators, and moving walkways. This sector faces competition from various companies, including:

    1. Otis Elevator Company: A subsidiary of United Technologies Corporation, known for its innovative elevator and escalator solutions.
    2. KONE Corporation: A Finnish company recognized for its eco-friendly and technologically advanced elevator and escalator systems.
    3. Schindler Group: A Swiss multinational specializing in the manufacturing and maintenance of elevators, escalators, and moving walkways.

    These are just a few examples of the companies that compete with ThyssenKrupp in their respective sectors. The global nature of the industries they operate in ensures that competition remains fierce, driving innovation and pushing companies to continuously improve their products and services.

    ThyssenKrupp SWOT Analysis


    • Strong brand reputation: ThyssenKrupp is a well-established company with a strong brand reputation in the market. It has been in operation for over 200 years and has gained the trust of customers and stakeholders alike. This reputation gives the company a competitive edge over its rivals.
    • Diversified product portfolio: ThyssenKrupp offers a wide range of products and services across various industries such as automotive, elevators, industrial solutions, and materials. This diversification helps the company to mitigate risks and generate revenue from multiple sources.
    • Technological expertise: The company has a strong focus on innovation and technological advancements. It invests heavily in research and development, enabling it to develop cutting-edge products and solutions. This technological expertise enables ThyssenKrupp to stay ahead of the competition and meet the evolving needs of its customers.
    • Global presence: ThyssenKrupp operates in over 80 countries worldwide, giving it a global footprint. This global presence allows the company to access a wide customer base and tap into emerging markets. It also helps in diversifying its revenue streams and reducing dependence on any one market.


    • Dependence on the steel industry: ThyssenKrupp's heavy reliance on the steel industry makes it vulnerable to fluctuations in steel prices and demand. Any downturn in the steel market can have a significant impact on the company's financial performance.
    • High debt levels: The company has been carrying a substantial amount of debt, which can hamper its growth prospects. High debt levels increase the company's financial risk and limit its ability to invest in new ventures or research and development.
    • Complex organizational structure: ThyssenKrupp's organizational structure is often criticized for being complex and bureaucratic. This can slow down decision-making processes and hinder agility, making it difficult for the company to respond quickly to market changes or opportunities.


    • Growing demand for renewable energy: With the increasing focus on sustainability and renewable energy sources, ThyssenKrupp can capitalize on this trend by developing and offering innovative solutions in the renewable energy sector. This can open up new revenue streams and help the company stay ahead in a rapidly evolving market.
    • Infrastructure development: The need for infrastructure development is growing globally, presenting an opportunity for ThyssenKrupp to provide its expertise in areas such as elevators, industrial solutions, and materials. As countries invest in infrastructure projects, the company can secure contracts and expand its market share.
    • Technological advancements: Rapid technological advancements present opportunities for ThyssenKrupp to develop and offer new products and services. For example, the rise of smart cities and the Internet of Things (IoT) creates a demand for advanced elevator systems and other innovative solutions, which ThyssenKrupp can capitalize on.


    • Intense competition: ThyssenKrupp operates in highly competitive markets, facing competition from both established players and emerging companies. This intense competition can put pressure on the company's market share and profitability.
    • Economic downturns: Economic downturns can have a significant impact on ThyssenKrupp's business, especially in industries such as automotive and construction. During economic recessions, demand for these products and services tends to decline, affecting the company's sales and revenue.
    • Trade barriers and tariffs: ThyssenKrupp's global operations expose it to trade barriers and tariffs imposed by different countries. These trade barriers can increase costs, disrupt supply chains, and limit the company's access to certain markets, impacting its profitability.

    Key Takeaways

    • ThyssenKrupp is a conglomerate company based in Germany and is owned by a diverse group of shareholders, including institutional investors, private individuals, and other corporations.
    • The mission statement of ThyssenKrupp is to provide innovative solutions and technologies to improve people's lives and create sustainable value for all stakeholders.
    • ThyssenKrupp generates its revenue through various sectors, including industrial solutions, elevator technology, and materials services. Its business operations encompass manufacturing, engineering, and distribution of products and services worldwide.
    • The ThyssenKrupp Business Model Canvas outlines the key elements of the company's business model, including customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure.
    • Competitors of ThyssenKrupp include companies like ArcelorMittal, POSCO, Nippon Steel, Tata Steel, and Voestalpine. These companies operate in similar sectors and offer comparable products and services, making the competition fierce within the industry.
    • In terms of SWOT analysis, ThyssenKrupp's strengths lie in its diversified portfolio, global presence, and technological expertise. However, weaknesses include the financial challenges faced by certain business segments. Opportunities for ThyssenKrupp include expanding into emerging markets and growing demand for sustainable solutions, while threats include intense competition and economic downturns.


    In conclusion, ThyssenKrupp is a global conglomerate with a complex ownership structure, but it is primarily owned by various institutional investors and individual shareholders. The company's mission statement is to provide innovative solutions and services in the areas of industrial engineering, materials, and services.

    ThyssenKrupp generates revenue through various business segments, including Industrial Solutions, Materials Services, Elevator Technology, and Components Technology. These segments offer a wide range of products and services, enabling the company to cater to different industries and markets.

    Analyzing ThyssenKrupp's business model canvas reveals the key elements that contribute to its success. These include key activities such as research and development, production, and sales, as well as key resources like technology, expertise, and a strong brand reputation. The company also maintains strategic partnerships and collaborations to enhance its offerings and reach a broader customer base.

    ThyssenKrupp faces competition from several companies in its different business segments. Some of its main competitors include Siemens, Voestalpine, ArcelorMittal, and KONE. These companies also operate in the industrial engineering, materials, and services sectors, and each brings its own strengths and unique value propositions to the market.

    Lastly, conducting a SWOT analysis of ThyssenKrupp reveals the company's strengths, weaknesses, opportunities, and threats. Some of its strengths include a diverse product portfolio, global presence, and a strong brand image. However, weaknesses such as a complex organizational structure and the need for cost optimization pose challenges. Opportunities for ThyssenKrupp lie in emerging markets and technological advancements, while threats include intense competition and economic uncertainties.

    Overall, ThyssenKrupp is a complex and dynamic company that has positioned itself as a leading player in various industries. By leveraging its strengths, addressing weaknesses, capitalizing on opportunities, and mitigating threats, the company can continue to thrive in the global market.


    What is SWOT analysis on tech industry?

    SWOT analysis is a strategic planning technique used to evaluate the strengths, weaknesses, opportunities, and threats of a particular industry or business. When applied to the tech industry, the SWOT analysis would assess the internal and external factors that impact the industry's competitiveness and potential for growth.

    Strengths: These are the positive internal factors that give the tech industry a competitive advantage. This could include factors such as technological expertise, innovation, strong research and development capabilities, intellectual property, and access to capital.

    Weaknesses: These are the internal factors that hinder the tech industry's competitiveness. This could include factors such as high production costs, lack of skilled workforce, inadequate infrastructure, cybersecurity vulnerabilities, or dependence on a limited number of key products or customers.

    Opportunities: These are external factors that could be favorable for the tech industry's growth and success. This could include factors such as emerging technologies, increasing demand for digital products and services, expanding markets, favorable government policies, or strategic partnerships and collaborations.

    Threats: These are external factors that could negatively impact the tech industry. This could include factors such as intense competition, rapid technological changes, regulatory challenges, economic downturns, cybersecurity threats, or changing consumer preferences.

    By conducting a SWOT analysis, stakeholders in the tech industry can identify the key areas to focus on, capitalize on strengths, address weaknesses, exploit opportunities, and mitigate threats to enhance their competitive position and achieve sustainable growth.

    What is ThyssenKrupp strategy?

    ThyssenKrupp's strategy is focused on becoming a diversified industrial group that delivers sustainable solutions for a changing world. The company aims to create value for its customers, employees, and shareholders by leveraging its technological expertise, innovation, and global presence.

    ThyssenKrupp's strategy includes the following key elements:

    1. Transformation and Performance: The company is striving to transform its business portfolio by divesting non-core assets and focusing on core businesses with sustainable growth potential. It aims to improve operational performance, enhance efficiency, and reduce costs to drive profitability.

    2. Technology and Innovation: ThyssenKrupp emphasizes technological leadership and innovation in its core businesses, which include industrial components, elevator technology, and steel production. The company invests in research and development to deliver innovative products, services, and solutions that meet the evolving needs of its customers.

    3. Sustainability and Responsibility: ThyssenKrupp is committed to sustainability and responsible business practices. It aims to reduce its carbon footprint, promote resource efficiency, and contribute to a sustainable future. The company also focuses on responsible supply chain management and fosters a diverse and inclusive workplace.

    4. Global Presence and Customer Focus: ThyssenKrupp operates globally and aims to leverage its international footprint to serve customers across various industries and regions. The company focuses on understanding customer needs, providing customized solutions, and building long-term partnerships.

    5. Culture and Talent Development: ThyssenKrupp emphasizes a culture of performance, collaboration, and continuous learning. The company aims to attract and retain top talent, foster employee development, and create an inclusive and diverse workforce.

    Overall, ThyssenKrupp's strategy is centered around delivering sustainable and innovative solutions, driving operational excellence, and creating long-term value for its stakeholders.

    What is ThyssenKrupp famous for?

    ThyssenKrupp is famous for being a multinational conglomerate that operates in various industries such as steel production, industrial engineering, elevators, automotive components, and materials distribution. It is one of the world's largest steel producers and is renowned for its technological advancements in the elevator and escalator industry. Additionally, ThyssenKrupp is known for its diverse range of products and services, global presence, and long-standing history in the industrial sector.

    What is a SWOT analysis for a company structure?

    A SWOT analysis for a company structure is an assessment of the internal strengths and weaknesses, as well as the external opportunities and threats related to the organizational structure of a company. It helps in identifying the company's current position and its ability to adapt and compete in the market. Here is a breakdown of each component of a SWOT analysis for a company structure:

    1. Strengths: These are the internal factors that give the company an advantage over its competitors. When analyzing the company structure, strengths could include a clear division of roles and responsibilities, effective communication channels, efficient decision-making processes, and a flexible and adaptable structure that supports innovation.

    2. Weaknesses: These are internal factors that put the company at a disadvantage compared to its competitors. In terms of company structure, weaknesses might include a lack of clearly defined roles and responsibilities, communication gaps between different departments or levels of the organization, slow decision-making processes, or a rigid structure that hampers agility and responsiveness.

    3. Opportunities: These are external factors that can be leveraged to benefit the company. When considering the company structure, opportunities might include market trends that align with the company's structure, emerging technologies that can enhance productivity or streamline operations, or changes in customer preferences that can be better addressed through an optimized structure.

    4. Threats: These are external factors that can potentially harm the company's performance. When assessing the company structure, threats might include increased competition, changes in regulations that require adjustments to the structure, economic downturns that impact the organization's ability to maintain its current structure, or disruptive technologies that might render the current structure obsolete.

    By conducting a SWOT analysis for the company structure, organizations can identify areas for improvement, capitalize on strengths, mitigate weaknesses, explore opportunities, and prepare contingency plans for potential threats.

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