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Company > Synchrony Financial: Business Model, SWOT Analysis, and Competitors 2023

Synchrony Financial: Business Model, SWOT Analysis, and Competitors 2023

Published: Jun 11, 2023

Inside This Article


    In this blog article, we will delve into an overview of Synchrony Financial's business model, conduct a SWOT analysis, and explore its competitors in the year 2023. Synchrony Financial is a leading consumer financial services company that specializes in providing private label credit cards, promotional financing, and installment lending programs. By examining its strengths, weaknesses, opportunities, and threats, we can gain insights into the company's current standing and potential growth prospects. Additionally, we will identify key competitors in the industry, analyzing their strategies and market positions to understand the competitive landscape in 2023.

    What You Will Learn:

    • Who owns Synchrony Financial and the significance of its ownership.
    • The mission statement of Synchrony Financial and how it guides their operations.
    • How Synchrony Financial generates revenue and the key elements of its business model.
    • An explanation of the Synchrony Financial Business Model Canvas and its importance in understanding their operations.
    • The main competitors of Synchrony Financial and their impact on the industry.
    • A comprehensive SWOT analysis of Synchrony Financial, highlighting its strengths, weaknesses, opportunities, and threats.

    Who owns Synchrony Financial?

    Overview of Synchrony Financial's Ownership Structure

    Synchrony Financial, a leading consumer financial services company, is a publicly traded entity listed on the New York Stock Exchange (NYSE) under the ticker symbol "SYF." As a publicly traded company, ownership of Synchrony Financial is dispersed among numerous shareholders, both institutional and individual.

    Major Institutional Shareholders

    Several major institutional shareholders hold significant stakes in Synchrony Financial. These institutions are often asset management companies or mutual funds that manage investments on behalf of their clients. Some notable institutional shareholders of Synchrony Financial include:

    1. Vanguard Group: Vanguard Group, one of the world's largest investment management companies, holds a substantial ownership stake in Synchrony Financial. Through its various funds, Vanguard is known to be a long-term investor in the company, indicating confidence in its prospects.

    2. BlackRock: BlackRock, another prominent asset management firm, is also a significant shareholder in Synchrony Financial. With its expertise in managing diversified portfolios, BlackRock's investment in the company reflects its positive outlook on the financial services sector.

    3. State Street Corporation: State Street Corporation, a leading provider of financial services to institutional investors, holds a notable ownership position in Synchrony Financial. Known for its expertise in asset custody and investment research, State Street's investment in the company underscores its confidence in the consumer financial services industry.

    Key Individual Shareholders

    Apart from institutional investors, Synchrony Financial also has individual shareholders who own shares in the company. These individual shareholders can include retail investors, employees, and executives who receive company shares as part of their compensation packages. While their ownership stakes may be relatively smaller compared to institutional investors, their collective participation adds to the overall ownership landscape of Synchrony Financial.

    Synchrony Financial's Stock Performance

    Given its status as a publicly traded company, Synchrony Financial's stock price is subject to market forces, investor sentiment, and company-specific factors. Investors can track the stock's performance through financial news platforms, stock exchanges, and brokerage accounts.

    It's important to note that the ownership structure of Synchrony Financial may change over time as institutional investors buy or sell shares and individual shareholders adjust their holdings. Regular updates on ownership stakes can be found in the company's regulatory filings, such as its annual report or Form 13F.

    In conclusion, Synchrony Financial's ownership is characterized by a diverse shareholder base, which includes major institutional investors and individual shareholders. This dispersion of ownership reflects the company's commitment to transparency and its appeal to a wide range of investors.

    What is the mission statement of Synchrony Financial?

    The Mission Statement of Synchrony Financial

    Synchrony Financial is a leading consumer financial services company that is committed to delivering innovative and personalized financing solutions for its customers. The company's mission statement reflects its dedication to providing exceptional customer experiences, driving growth for its partners, and creating long-term value for its shareholders.

    At its core, Synchrony Financial aims to empower consumers with the tools and resources they need to achieve their financial goals. The company believes in fostering strong relationships with its customers and partners, based on trust, transparency, and mutual success.

    Putting Customers First

    Synchrony Financial's mission statement emphasizes the importance of putting customers first. The company strives to understand and anticipate the needs of its customers, providing tailored financing options that meet their specific requirements. By delivering exceptional customer experiences and building long-lasting relationships, Synchrony Financial aims to become the financial partner of choice for consumers.

    Driving Growth for Partners

    Synchrony Financial recognizes the value of its partner relationships and the critical role they play in its success. The company's mission statement underscores its commitment to driving growth for its partners, which include major retailers, healthcare providers, and other businesses. By offering innovative financing solutions and leveraging its deep industry expertise, Synchrony Financial aims to help its partners thrive and achieve their business objectives.

    Creating Long-Term Value

    Synchrony Financial understands the importance of creating long-term value for its shareholders. The company's mission statement highlights its focus on delivering sustainable financial performance and generating consistent returns. By adhering to sound business practices and maintaining a strong financial position, Synchrony Financial aims to provide value to its shareholders in the form of profitable growth and attractive risk-adjusted returns.

    In conclusion, Synchrony Financial's mission statement reflects its commitment to providing exceptional customer experiences, driving growth for its partners, and creating long-term value for its shareholders. By putting customers first, fostering strong partner relationships, and striving for sustainable financial performance, Synchrony Financial aims to be a trusted and successful leader in the consumer financial services industry.

    How does Synchrony Financial make money?

    Retail credit card partnerships

    One of the primary ways that Synchrony Financial generates revenue is through its retail credit card partnerships. The company partners with a wide range of retailers, including major brands such as Amazon, Lowe's, and Walmart, to provide credit card services to their customers.

    When customers use these credit cards to make purchases at the partnered retailers, Synchrony Financial earns money through several channels. First, the company charges interest on any unpaid balances, which can be a significant source of revenue, especially considering the high interest rates typically associated with retail credit cards. Additionally, Synchrony Financial earns fees from the retailers for managing the credit card programs, processing transactions, and providing customer service.

    By leveraging its expertise in consumer financing and credit risk management, Synchrony Financial is able to offer retailers customized credit solutions that help drive customer loyalty and increase sales. This mutually beneficial partnership allows both Synchrony Financial and the retailers to profit from the increased purchasing power and convenience provided by the credit card programs.

    Interest income from consumer loans

    In addition to its retail credit card partnerships, Synchrony Financial also generates revenue from interest income on consumer loans. The company offers a variety of loan products, including personal loans and installment loans, which are typically used for big-ticket purchases such as home appliances, furniture, or elective medical procedures.

    When consumers take out these loans, Synchrony Financial earns money through the interest charged on the loan balances. The interest rates on these loans can vary depending on factors such as the consumer's creditworthiness and the loan terms. As consumers make regular monthly payments towards their loan balances, Synchrony Financial collects interest income over the life of the loan.

    By providing consumers with accessible financing options, Synchrony Financial not only earns interest income but also helps drive sales for its retail partners. This revenue stream allows the company to diversify its sources of income and expand its market reach beyond just credit card partnerships.

    Other sources of revenue

    In addition to its primary revenue streams from retail credit card partnerships and interest income from consumer loans, Synchrony Financial also generates revenue from other sources. These include fees charged for services such as account maintenance, late payment fees, and foreign transaction fees.

    Furthermore, the company may earn income from investments and other financial activities. Synchrony Financial manages a portfolio of financial assets, including investments in securities and loans, which can generate returns through interest income, dividends, or capital gains.

    Overall, Synchrony Financial employs a diverse range of revenue streams to generate income and maintain its financial stability. By capitalizing on its expertise in retail credit financing and consumer lending, the company successfully monetizes its partnerships with retailers and provides valuable financial services to consumers.

    Synchrony Financial Business Model Canvas Explained

    What is a Business Model Canvas?

    A Business Model Canvas is a strategic management tool that provides a visual representation of a company's business model. It is a one-page document that allows entrepreneurs and business professionals to summarize and analyze the key components of their business in a concise and structured manner. The canvas consists of nine building blocks, which are divided into four main categories: customers, value proposition, infrastructure, and financials.

    Understanding Synchrony Financial's Business Model Canvas

    Synchrony Financial, a leading consumer financial services company, utilizes the Business Model Canvas to outline its strategic approach to serving its customers and generating revenue. Let's dive into each of the nine building blocks of Synchrony Financial's Business Model Canvas:

    Customer Segments

    Synchrony Financial primarily focuses on two customer segments: individual consumers and businesses. The company provides financial solutions to individual consumers through partnerships with various retailers, offering credit cards and financing options. Additionally, Synchrony Financial offers specialized financing and banking services to businesses of all sizes.

    Value Proposition

    Synchrony Financial's value proposition lies in its ability to offer tailored financing solutions to its customers. By understanding their customers' needs and collaborating with retail partners, the company provides credit options that align with consumers' purchasing behaviors. Synchrony Financial also offers businesses access to capital, allowing them to grow and thrive.


    To reach its customers effectively, Synchrony Financial utilizes multiple channels. These include online platforms, mobile applications, direct mail, and in-store promotions. By utilizing a multichannel approach, the company ensures that customers have various touchpoints to engage with their credit offerings.

    Customer Relationships

    Synchrony Financial strives to build strong and lasting relationships with its customers. The company achieves this by providing excellent customer service, personalized experiences, and loyalty programs. By nurturing these relationships, Synchrony Financial aims to enhance customer satisfaction and loyalty.

    Revenue Streams

    The primary revenue stream for Synchrony Financial is the interest and fees generated from its credit products. These include interest charged on credit card balances, late payment fees, and merchant fees. Additionally, the company earns revenue through interest on loans provided to businesses and through other strategic partnerships.

    Key Activities

    Synchrony Financial's key activities revolve around managing its credit portfolio, developing innovative financing solutions, and maintaining partnerships with retailers. The company continuously analyzes customer data to identify trends and opportunities, allowing them to offer relevant and attractive credit options to their customers.

    Key Resources

    The key resources for Synchrony Financial include its technological infrastructure, data analytics capabilities, credit underwriting expertise, and partnerships with retailers. These resources enable the company to effectively manage customer credit, provide seamless digital experiences, and foster strong relationships with its retail partners.

    Key Partnerships

    Synchrony Financial heavily relies on partnerships with retailers to reach customers and offer credit solutions. By collaborating with a wide range of retailers, the company expands its customer base and gains access to valuable market insights. These partnerships are mutually beneficial, as Synchrony Financial helps retailers increase sales through attractive financing options.

    Cost Structure

    The cost structure of Synchrony Financial includes various components, such as credit losses, operating expenses, technology investments, and marketing costs. The company invests in advanced technology to provide seamless digital experiences, while also allocating resources to marketing campaigns that promote its credit offerings and strengthen brand awareness.


    Synchrony Financial's Business Model Canvas provides a comprehensive overview of how the company creates value for its customers and generates revenue. By understanding each building block, we gain insight into the strategic decisions and activities that drive Synchrony Financial's success in the consumer financial services industry.

    Which companies are the competitors of Synchrony Financial?


    Synchrony Financial, a leading consumer financial services company, faces competition from various players in the industry. These competitors offer similar products and services, targeting similar customer segments. In this section, we will explore some of the key companies that pose a competitive threat to Synchrony Financial.

    1. Capital One Financial Corp.

    Capital One Financial Corp. is a well-established competitor of Synchrony Financial. As one of the largest banks in the United States, Capital One offers a range of financial services, including credit cards, auto loans, and banking products. With a strong emphasis on technology and innovation, Capital One has built a reputation for providing convenient and user-friendly digital banking solutions. This positions them as a formidable competitor to Synchrony Financial, particularly in the credit card and consumer lending space.

    2. American Express Company

    American Express Company, commonly known as Amex, is another major competitor in the financial services industry. With a focus on premium credit cards and travel-related services, Amex has built a loyal customer base. The company's reputation for exceptional customer service and exclusive perks attracts affluent consumers, who may be potential customers of Synchrony Financial. As both companies offer credit card solutions, they often vie for the same market share, making American Express a significant competitor to Synchrony Financial.

    3. Discover Financial Services

    Discover Financial Services is a direct banking and payment services company that competes with Synchrony Financial in various areas, including credit cards and personal loans. With a strong emphasis on customer rewards and cashback programs, Discover has successfully positioned itself as a customer-friendly alternative. The company's extensive network of merchant partners and its focus on technological advancements allow it to challenge Synchrony Financial in capturing market share and attracting new customers.

    4. PayPal Holdings, Inc.

    While PayPal Holdings, Inc. may not be a traditional financial institution, its presence in the online payment and financial services space cannot be ignored. As a leading digital payments platform, PayPal offers consumers a secure and convenient way to make online transactions. With its robust customer base and widespread acceptance, PayPal poses a competitive threat to Synchrony Financial's digital payment solutions. As the popularity of online shopping continues to grow, Synchrony Financial must keep a close eye on PayPal's innovative offerings to remain competitive in this evolving landscape.


    In a highly competitive financial services industry, Synchrony Financial faces competition from various companies, each with its unique strengths and market positioning. Capital One Financial Corp., American Express Company, Discover Financial Services, and PayPal Holdings, Inc. are just a few notable competitors that challenge Synchrony Financial's market share and customer base. As the industry evolves and customer preferences shift, Synchrony Financial must continue to innovate and differentiate itself to maintain its competitive edge.

    Synchrony Financial SWOT Analysis


    1. Established Brand: Synchrony Financial has a strong brand presence and recognition in the financial services industry. With a history dating back to 1932, the company has built a reputation for providing innovative and reliable financial solutions to its customers.

    2. Diverse Customer Base: The company serves a wide range of customers, including individuals, retailers, and small businesses. This diversification in its customer base helps Synchrony Financial mitigate risks associated with any particular industry or market segment.

    3. Strong Partnership Network: Synchrony Financial has established strategic partnerships with leading retailers, allowing it to offer co-branded credit cards and financing options to their customers. These partnerships provide a significant competitive advantage, as they enhance customer loyalty and generate a steady stream of revenue.


    1. Concentration Risk: Synchrony Financial heavily relies on a few key retail partners for a significant portion of its revenue. This concentration risk exposes the company to potential financial instability if any of these partners were to face economic challenges or terminate their partnerships.

    2. Overdependence on Consumer Credit: As a provider of consumer credit products, Synchrony Financial is vulnerable to fluctuations in consumers' spending habits and economic downturns. A decline in consumer confidence or an increase in loan defaults could negatively impact the company's financial performance.

    3. Regulatory Compliance: The financial industry is subject to stringent regulations, and Synchrony Financial must ensure compliance with various laws and regulations. The company's failure to meet regulatory requirements or changes in regulations could result in legal challenges, reputational damage, and financial penalties.


    1. Growing E-Commerce Market: The increasing trend of online shopping presents an opportunity for Synchrony Financial to expand its digital offerings and provide innovative financing solutions to e-commerce retailers. By leveraging its technology and expertise, the company can tap into this growing market and capture a larger customer base.

    2. Expansion into International Markets: Synchrony Financial has primarily focused on the U.S. market, providing an opportunity for international expansion. By entering new markets, the company can diversify its revenue streams and reduce its reliance on the domestic market.

    3. Technological Advancements: The advancement of technology, such as mobile payments and data analytics, presents opportunities for Synchrony Financial to enhance its customer experience and develop personalized financial solutions. By investing in technology and innovation, the company can stay ahead of competitors and attract tech-savvy customers.


    1. Intense Competition: The financial services industry is highly competitive, with numerous established players and new entrants constantly emerging. Synchrony Financial faces competition from banks, credit card companies, and other financial institutions that offer similar products and services. This intense competition puts pressure on the company's market share and profitability.

    2. Economic Instability: Synchrony Financial's performance is closely tied to the overall health of the economy. Economic downturns, such as recessions or financial crises, can lead to decreased consumer spending and higher loan defaults. This economic instability poses a threat to the company's profitability and financial stability.

    3. Cybersecurity Risks: As a financial services provider, Synchrony Financial faces the constant threat of cybersecurity breaches and data theft. The company must invest in robust cybersecurity measures to protect its customers' sensitive information and maintain their trust. A significant data breach could damage the company's reputation and result in financial losses.

    Key Takeaways

    • Synchrony Financial is a publicly traded company, meaning it is owned by its shareholders.
    • The mission statement of Synchrony Financial is to help their customers achieve their unique ambitions by providing innovative financial solutions.
    • Synchrony Financial primarily makes money through interest income generated from its credit card and loan portfolios, as well as fees charged to merchants and cardholders.
    • The Synchrony Financial Business Model Canvas explains the key elements of their business model, including customer segments, value proposition, channels, customer relationships, revenue streams, key resources, key activities, and key partnerships.
    • Some of the competitors of Synchrony Financial include other credit card issuers and financial service providers such as American Express, Capital One, and Discover Financial Services.
    • In terms of a SWOT analysis, Synchrony Financial's strengths include its strong brand recognition and customer base, while its weaknesses may involve its reliance on retail partners. Opportunities for the company include expanding into new markets and industries, while potential threats include increased competition and regulatory changes.


    In conclusion, Synchrony Financial is a leading player in the financial services industry. As for ownership, Synchrony Financial is a publicly traded company, meaning it is owned by shareholders who hold its stock.

    The mission statement of Synchrony Financial is to help people and businesses achieve their ambitions by providing them with innovative financial solutions. This mission is at the core of everything they do, and it drives their commitment to customer service and satisfaction.

    Synchrony Financial generates its revenue primarily through interest and fees earned on its credit card and loan portfolios. By partnering with various retailers and service providers, they offer branded credit cards and financing options to consumers. These partnerships allow Synchrony Financial to earn interest and fees when consumers use their credit cards or finance purchases.

    To better understand Synchrony Financial's business model, the Business Model Canvas provides a comprehensive overview. It outlines key elements such as customer segments, value propositions, channels, customer relationships, revenue streams, key activities, resources, and partnerships. This canvas helps to visualize how Synchrony Financial creates, delivers, and captures value for its customers and stakeholders.

    In terms of competition, Synchrony Financial faces several competitors in the financial services sector. Some of its main rivals include American Express, Capital One Financial, Discover Financial Services, and Wells Fargo. These companies operate in similar markets and offer similar financial products and services, creating a competitive landscape for Synchrony Financial to navigate.

    Lastly, conducting a SWOT analysis of Synchrony Financial allows us to evaluate its strengths, weaknesses, opportunities, and threats. Synchrony Financial's strengths lie in its strong brand reputation, extensive retailer partnerships, and innovative digital solutions. However, weaknesses such as dependence on the retail industry and potential regulatory challenges may pose risks. Opportunities for growth include expanding into new markets and leveraging emerging technologies, while threats such as increased competition and economic downturns should be carefully monitored.

    Overall, Synchrony Financial has established itself as a prominent player in the financial services industry, driven by its mission to provide innovative financial solutions to individuals and businesses. With a strong business model, strategic partnerships, and a focus on customer satisfaction, Synchrony Financial is well-positioned to navigate the competitive landscape and capitalize on future opportunities.


    What is a SWOT analysis for a finance company?

    A SWOT analysis for a finance company involves evaluating its strengths, weaknesses, opportunities, and threats. Here is an example of a SWOT analysis for a finance company:


    1. Established reputation: The company has a strong brand image and a long history of providing reliable financial services.
    2. Diverse product portfolio: It offers a wide range of financial products such as loans, insurance, investment services, and wealth management, catering to different customer needs.
    3. Skilled workforce: The company has a team of experienced professionals with expertise in finance, accounting, and risk management.
    4. Strong customer base: It has a large and loyal customer base, including individual clients, businesses, and institutional investors.
    5. Technological capabilities: The finance company has invested in advanced technology systems, enabling efficient operations and enhancing customer experience.


    1. High competition: There are numerous competitors in the finance industry, which may pose challenges in attracting and retaining customers.
    2. Regulatory compliance: The company needs to ensure compliance with various financial regulations, which can be complex and time-consuming.
    3. Limited geographic presence: It operates primarily in a specific region, limiting its market reach and growth opportunities in other areas.
    4. Dependence on interest rates: Fluctuations in interest rates can affect the company's profitability, as it heavily relies on interest income.


    1. Market expansion: The finance company can explore opportunities to expand its operations into new markets or regions, targeting untapped customer segments.
    2. Fintech collaboration: Partnering with fintech companies can help the finance company leverage technological advancements and offer innovative financial solutions.
    3. Investment in digital platforms: Investing in digital platforms and online services can attract tech-savvy customers and enhance convenience and accessibility.
    4. Product diversification: Introducing new financial products or customized offerings can attract a wider range of customers and increase revenue streams.


    1. Economic downturns: Financial companies are susceptible to economic downturns, which can lead to decreased demand for financial services and increased default rates.
    2. Cybersecurity risks: The company needs to address the growing threat of cybercrimes and data breaches, protecting sensitive customer information.
    3. Changing regulations: Regulatory changes in the finance industry can impact the company's operations, requiring constant adaptation and compliance.
    4. Technological advancements: Rapid technological advancements may disrupt traditional financial services, and the company needs to keep up with emerging trends to remain competitive.

    Is Synchrony Bank financially stable?

    As an AI language model, I cannot provide real-time financial information or make predictions about a company's stability. However, Synchrony Bank is a well-established financial institution and one of the largest providers of private label credit cards in the United States. It is a subsidiary of Synchrony Financial, which is a publicly traded company. To assess the financial stability of Synchrony Bank or any other financial institution, it is recommended to refer to the latest financial reports, ratings from credit rating agencies, and industry analysis by financial experts.

    Is synchrony financial the same as Synchrony Bank?

    Yes, Synchrony Financial and Synchrony Bank are the same entity. Synchrony Financial is a consumer financial services company that operates Synchrony Bank as its subsidiary. Synchrony Bank offers various banking products and services, including credit cards, savings accounts, and loans.

    What is the mission and vision of Synchrony?

    The mission of Synchrony is to help people and businesses fulfill their unique ambitions by providing them with innovative financial solutions, expertise, and support.

    The vision of Synchrony is to be the most essential partner for businesses and consumers in realizing their aspirations. They strive to create lasting relationships built on trust, integrity, and exceptional service, empowering individuals and organizations to achieve their goals and dreams.

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