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Company > Suzano S.A.: Business Model, SWOT Analysis, and Competitors 2023

Suzano S.A.: Business Model, SWOT Analysis, and Competitors 2023

Published: Jun 03, 2023

Inside This Article


    In this blog article, we will delve into an in-depth analysis of Suzano S.A., a prominent company in the pulp and paper industry. We will explore their business model, which has been the key driver of their success, and examine their strengths, weaknesses, opportunities, and threats through a comprehensive SWOT analysis. Furthermore, we will also shed light on their competitors, providing valuable insights into the industry landscape and Suzano's competitive positioning. Stay tuned to gain a thorough understanding of Suzano S.A. and its prospects in 2023.

    What You Will Learn:

    • Who owns Suzano S.A. and the significance of its ownership structure
    • The mission statement of Suzano S.A. and its core values
    • How Suzano S.A. generates revenue and its primary sources of income
    • An in-depth explanation of Suzano S.A.'s Business Model Canvas and its key components
    • The main competitors of Suzano S.A. and their impact on the company's market position
    • A comprehensive SWOT analysis of Suzano S.A., highlighting its strengths, weaknesses, opportunities, and threats

    Who owns Suzano S.A.?


    Suzano S.A. is a leading Brazilian pulp and paper company that operates on a global scale. In order to understand the dynamics of the company and its decision-making processes, it is crucial to explore the ownership structure of Suzano S.A. This section will delve into the question, "Who owns Suzano S.A.?" and shed light on the key stakeholders involved in the company.

    Major Shareholders

    Suzano S.A. is a publicly-traded company listed on the B3 stock exchange in Brazil. As of the most recent available data, the ownership of the company is distributed among various institutional and individual investors. The major shareholders of Suzano S.A. are typically institutional investors who hold significant stakes in the company. These institutional investors include both domestic and international entities, such as pension funds, asset management firms, and sovereign wealth funds.

    One of the prominent shareholders of Suzano S.A. is BNDES Participações S.A. (BNDESPar), the investment arm of Banco Nacional de Desenvolvimento Econômico e Social (BNDES), a Brazilian development bank. BNDESPar holds a substantial stake in the company, making it one of the key players in Suzano S.A.'s ownership structure.

    Another significant shareholder is Suzano Holding S.A., a company controlled by the Feffer family. The Feffer family has a long-standing history in the Brazilian pulp and paper industry and has been associated with Suzano S.A. for several decades. Through Suzano Holding S.A., the family maintains a substantial ownership interest in Suzano S.A., thereby exerting influence on the company's strategic decisions.

    Other Shareholders

    Apart from the major shareholders, Suzano S.A. has a diverse shareholder base comprising individual investors and other institutional entities. Individual shareholders typically include employees of the company, who may hold shares as part of their compensation packages or through employee stock ownership plans. These individual shareholders, although not holding significant stakes individually, collectively contribute to the overall ownership structure of the company.

    Furthermore, international investors also have a presence among Suzano S.A.'s shareholders. Due to the company's global operations and its reputation as a major player in the pulp and paper industry, it attracts interest from investors worldwide. These international shareholders bring diverse perspectives and contribute to the company's overall ownership landscape.


    In conclusion, Suzano S.A. is owned by a range of stakeholders, including major institutional investors, such as BNDESPar, and the Feffer family through Suzano Holding S.A. Additionally, the company has a diverse shareholder base that includes individual investors and international entities. The ownership structure of Suzano S.A. reflects the company's prominence in the industry and the trust placed in its performance and growth potential. Understanding the ownership dynamics is essential for comprehending the influences and decision-making processes within Suzano S.A.

    What is the mission statement of Suzano S.A.?

    The Mission Statement of Suzano S.A.

    Suzano S.A. is a leading company in the pulp and paper industry, known for its commitment to sustainable practices and innovation. The company's mission statement reflects its dedication to providing high-quality products while also promoting social and environmental responsibility.

    The mission statement of Suzano S.A. can be summarized as follows:

    "Through sustainable practices and innovation, our mission is to provide sustainable solutions in the pulp and paper industry, meeting the growing global demand while preserving the environment and improving the quality of life for communities."

    Suzano S.A. recognizes the importance of balancing economic growth with social and environmental considerations. Their mission statement emphasizes their commitment to sustainability, which is reflected in their business practices and operations.

    By focusing on sustainability, Suzano S.A. aims to meet the increasing global demand for pulp and paper products while minimizing their impact on the environment. This commitment extends to their entire value chain, from responsible forest management to efficient production processes and waste reduction.

    Moreover, Suzano S.A. acknowledges the significance of community development and improving the quality of life for the communities where they operate. Their mission statement highlights their efforts to actively engage with local communities, fostering partnerships, and contributing to social programs and initiatives.

    In essence, the mission statement of Suzano S.A. encapsulates their dedication to sustainable solutions, innovation, and social responsibility in the pulp and paper industry. Through their mission, the company strives to be a leader in the sector, setting an example for others to follow in creating a more sustainable future.

    How does Suzano S.A. make money?


    Suzano S.A. is a leading global company in the pulp and paper industry, renowned for its sustainable practices and innovative solutions. With a strong presence in Latin America, Suzano has built a diversified business model that enables it to generate revenue from various sources. In this section, we will delve into the primary ways in which Suzano makes money.

    Pulp Production

    One of Suzano's core revenue streams comes from its pulp production operations. The company is recognized as one of the largest producers of hardwood pulp globally, serving customers in over 100 countries. Suzano operates multiple pulp mills strategically located in Brazil, allowing it to optimize production costs and logistics.

    Suzano's pulp production involves processing eucalyptus and other hardwood species to obtain high-quality pulp. This pulp is then used as a raw material in various industries, including tissue, printing and writing, packaging, and specialty papers. With a focus on sustainability, Suzano ensures responsible forest management practices throughout its supply chain, contributing to its reputation as a reliable supplier of eco-friendly pulp.

    Paper Manufacturing

    In addition to pulp production, Suzano engages in paper manufacturing, further diversifying its revenue sources. Leveraging its expertise in the pulp industry, Suzano produces a wide range of paper products tailored to meet the needs of different markets and customers. These include printing and writing papers, packaging solutions, and specialty papers for specific sectors like labels, textiles, and laminates.

    Suzano's paper manufacturing operations encompass advanced production facilities equipped with cutting-edge technology and stringent quality control measures. By offering innovative and sustainable paper solutions, the company caters to a broad customer base globally, driving revenue growth in this sector.

    Biomaterials and Biotechnology

    Suzano has been actively investing in the research and development of biomaterials and biotechnology, creating new opportunities for revenue generation. By exploring innovative applications of cellulose, Suzano aims to expand beyond traditional pulp and paper products.

    Through its biotechnology initiatives, Suzano is working on developing advanced materials derived from cellulose, such as nanocellulose and lignin. These biomaterials have various potential applications in industries like automotive, construction, cosmetics, and more. By capitalizing on the growing demand for sustainable alternatives, Suzano can create new revenue streams while contributing to a more eco-friendly future.


    Suzano S.A.'s revenue primarily stems from its pulp production and paper manufacturing operations. By focusing on sustainable practices, maintaining high-quality standards, and exploring new opportunities in biomaterials and biotechnology, Suzano continues to drive growth and establish itself as a key player in the global pulp and paper industry.

    Suzano S.A. Business Model Canvas Explained


    In this section, we will dive into the business model canvas of Suzano S.A., one of the largest pulp and paper companies in the world. The business model canvas is a strategic management tool that provides a visual representation of a company's key components and how they interact to create value.

    Key Partnerships

    Suzano S.A. understands the importance of collaboration and strategic partnerships to achieve its business objectives. The company has established strong relationships with key stakeholders throughout its value chain. These partnerships include suppliers, customers, and strategic alliances.

    Suzano S.A. depends on its partnerships with suppliers to ensure a steady supply of raw materials, such as eucalyptus trees, which are crucial for its pulp and paper production. By maintaining long-term relationships with reliable suppliers, the company can secure a consistent and high-quality supply of inputs.

    On the other hand, Suzano S.A. also fosters strong partnerships with its customers, who range from paper and packaging manufacturers to distributors and retailers. By understanding their customers' needs and collaborating closely with them, Suzano S.A. can tailor its products and services to meet market demands effectively.

    Furthermore, Suzano S.A. engages in strategic alliances with other industry players, research institutions, and organizations that share similar goals and values. These alliances enable the company to leverage shared resources, knowledge, and expertise, leading to innovation, growth, and mutual benefits.

    Key Activities

    Suzano S.A.'s key activities revolve around three main areas: forestry, pulp production, and paper manufacturing. The company owns extensive land holdings dedicated to eucalyptus plantations, making forestry a crucial aspect of its operations.

    In the forestry sector, Suzano S.A. focuses on sustainable practices, including reforestation and responsible land management. By investing in advanced technologies and research, the company aims to improve productivity, optimize resource utilization, and enhance environmental sustainability.

    In the pulp production stage, Suzano S.A. utilizes state-of-the-art facilities and processes to transform the harvested eucalyptus into high-quality pulp. This involves various activities, such as chipping, pulping, bleaching, and drying.

    Finally, Suzano S.A. engages in paper manufacturing, where the pulp is converted into a wide range of paper products, including printing and writing paper, packaging materials, and specialty papers. The company focuses on delivering innovative solutions that meet customer needs while adhering to sustainability principles.

    Key Resources

    To carry out its key activities effectively, Suzano S.A. relies on a range of key resources. These resources include:

    1. Land holdings: The company's extensive land holdings allow for sustainable forestry practices and a reliable supply of raw materials.

    2. Technological infrastructure: Suzano S.A. invests in advanced technologies, such as precision forestry and digital manufacturing, to optimize efficiency and improve product quality.

    3. Skilled workforce: The company recognizes the value of human capital and invests in training and development programs to ensure a competent and motivated workforce.

    4. Research and innovation capabilities: Suzano S.A. invests in research and development to drive innovation, improve processes, and develop new products that meet market demands.

    5. Brand reputation: Over the years, Suzano S.A. has built a strong brand reputation for its commitment to sustainability, reliability, and quality, which contributes to customer loyalty and market competitiveness.


    Suzano S.A.'s business model canvas provides a comprehensive overview of the company's key partnerships, activities, and resources. By understanding these elements, we gain insights into how Suzano S.A. creates value for its stakeholders, achieves operational excellence, and maintains its position as a global leader in the pulp and paper industry.

    Which companies are the competitors of Suzano S.A.?


    When it comes to the pulp and paper industry, Suzano S.A. is one of the key players. However, they certainly face competition from other companies that operate in the same sector. In this section, we will explore some of the main competitors of Suzano S.A. and highlight their key attributes and market presence.

    International Paper

    One of the major competitors of Suzano S.A. is International Paper. With over a century of experience in the industry, International Paper is a global leader in the production of packaging, pulp, and paper products. The company operates in more than 24 countries and has a diverse product portfolio that caters to various sectors, including packaging, printing, and industrial applications. With a strong focus on sustainability and innovation, International Paper poses a significant competition to Suzano S.A. in terms of market share and product offerings.

    Stora Enso

    Stora Enso, a Finnish company, is another prominent competitor of Suzano S.A. With a rich history dating back to the 13th century, Stora Enso is one of the largest pulp and paper manufacturers in the world. The company operates in over 35 countries and offers a wide range of sustainable products, including packaging materials, wood products, and biomaterials. Stora Enso's global presence and commitment to sustainability make it a formidable competitor for Suzano S.A.

    UPM-Kymmene Corporation

    UPM-Kymmene Corporation, based in Finland, is a leading competitor in the pulp and paper industry. The company focuses on creating sustainable and innovative solutions for various industries, such as packaging, labeling, and publishing. UPM-Kymmene Corporation operates in more than 30 countries and is known for its strong emphasis on research and development. With a broad product portfolio and a global customer base, UPM-Kymmene Corporation competes with Suzano S.A. in terms of market share and technological advancements.

    Metsä Group

    Metsä Group, a Finnish forest industry company, also competes with Suzano S.A. in the global pulp and paper market. The company specializes in sustainable forest-based products and operates in numerous sectors, including pulp, paperboard, tissue, and wood products. Metsä Group's commitment to sustainability, coupled with its strong market presence and extensive product range, positions it as a significant competitor for Suzano S.A.


    Suzano S.A. operates in a highly competitive industry, facing stiff competition from major players such as International Paper, Stora Enso, UPM-Kymmene Corporation, and Metsä Group. These companies have established themselves as leaders in the pulp and paper market, with global reach, diverse product offerings, and a strong focus on sustainability. As the industry continues to evolve, the competition among these companies will shape the market dynamics and drive innovation in the sector.

    Suzano S.A. SWOT Analysis


    1. Global Market Leader: Suzano S.A. is one of the largest pulp and paper companies in the world, with a significant market share in Brazil and a strong presence in international markets. This global leadership position gives the company a competitive advantage and allows it to benefit from economies of scale.

    2. Integrated Operations: Suzano S.A. has a vertically integrated business model, encompassing activities such as forest management, pulp production, and paper manufacturing. This integration allows the company to have control over the entire value chain, ensuring quality and efficiency throughout the process.

    3. Sustainable Practices: The company is committed to sustainable practices, focusing on responsible forest management and environmental conservation. Suzano S.A. has implemented initiatives to protect biodiversity, reduce greenhouse gas emissions, and promote reforestation. These efforts not only contribute to environmental preservation but also enhance the company's reputation as a sustainable and socially responsible organization.


    1. Dependence on Pulp Market: Suzano S.A. heavily relies on the pulp market, with a significant portion of its revenue generated from the sale of pulp products. This dependence exposes the company to fluctuations in pulp prices, which can be influenced by factors such as global demand, supply disruptions, and changes in customer preferences. Any adverse changes in the pulp market can have a negative impact on the company's financial performance.

    2. Exposure to Currency Exchange Rates: As a global company, Suzano S.A. operates in various countries and conducts business in different currencies. Fluctuations in currency exchange rates can affect the company's financial results, especially when a significant portion of its revenue is generated in foreign currencies. Changes in exchange rates can impact the company's profitability, making it vulnerable to currency risks.


    1. Growing Demand for Sustainable Products: With increasing awareness about environmental issues, there is a growing demand for sustainable products, including paper made from responsibly sourced fibers. Suzano S.A., with its commitment to sustainability, is well-positioned to capitalize on this opportunity. By promoting its environmentally friendly products, the company can attract eco-conscious customers and gain a competitive advantage in the market.

    2. Expansion into New Markets: Suzano S.A. has already established a strong presence in international markets, but there is still room for expansion. The company can explore new markets and regions where there is a growing demand for pulp and paper products. By strategically targeting these markets, Suzano S.A. can diversify its revenue streams and reduce its dependence on specific regions or countries.


    1. Intense Competition: The pulp and paper industry is highly competitive, with numerous players competing for market share. Suzano S.A. faces competition from both domestic and international companies, which can potentially affect its market position and pricing power. The company needs to continually innovate and differentiate its products to stay ahead of the competition.

    2. Regulatory and Legal Challenges: The pulp and paper industry is subject to various regulations and legal requirements, such as environmental permits, forestry certifications, and labor laws. Compliance with these regulations can be costly and time-consuming. Additionally, changes in regulations or the introduction of new laws can pose challenges for Suzano S.A. and impact its operations and profitability. The company needs to closely monitor and adapt to any regulatory or legal developments to mitigate potential risks.

    Key Takeaways

    • Suzano S.A. is owned by a combination of institutional investors, including Vanguard Group, BlackRock, and Norges Bank Investment Management.
    • The mission statement of Suzano S.A. is to be a global reference in the sustainable use of natural resources.
    • Suzano S.A. primarily makes money through the production and sale of pulp and paper products, as well as other forest-based products.
    • The Business Model Canvas of Suzano S.A. involves key activities such as sustainable forestry management, pulp and paper production, and global distribution.
    • Competitors of Suzano S.A. include other major global pulp and paper companies like International Paper, Stora Enso, and UPM-Kymmene.
    • In its SWOT analysis, Suzano S.A.'s strengths include its sustainable practices and strong market position, while its weaknesses involve dependence on external factors like weather conditions. Opportunities for the company lie in growing global demand for sustainable products, while threats include market volatility and regulatory challenges.


    In conclusion, Suzano S.A. is a leading company in the pulp and paper industry. With regards to ownership, Suzano S.A. is a publicly traded company, with various shareholders holding stakes in the company.

    The mission statement of Suzano S.A. is to be a global reference in the sustainable use of natural resources and to provide innovative solutions for its customers. This highlights their commitment to environmental sustainability and their focus on meeting customer needs through innovation.

    Suzano S.A. primarily makes money through the production and sale of pulp and paper products. They have a vertically integrated business model, which means they control the entire production process, from the cultivation of eucalyptus trees to the manufacturing and distribution of their products.

    The Suzano S.A. Business Model Canvas can be explained by the various key elements that contribute to their success, such as their value proposition, customer segments, key activities, and resources. This canvas provides a comprehensive overview of how Suzano S.A. operates and creates value in the market.

    In terms of competition, Suzano S.A. faces competition from other players in the pulp and paper industry. Some of its major competitors include International Paper, Stora Enso, and UPM-Kymmene. These companies also operate on a global scale and offer similar products and services, making the industry highly competitive.

    Lastly, a SWOT analysis of Suzano S.A. reveals the company's strengths, weaknesses, opportunities, and threats. Their strengths lie in their strong market position, sustainable practices, and innovation capabilities. However, they also face challenges such as fluctuating raw material prices and potential threats from digitalization and environmental regulations. Overall, Suzano S.A. is well-positioned in the industry but must continuously adapt to remain competitive and address potential risks and opportunities.


    What are the four 4 parts of SWOT analysis?

    The four parts of SWOT analysis are:

    1. Strengths: These are the internal factors that give an organization an advantage over its competitors. Strengths can include resources, capabilities, expertise, reputation, and unique selling points.

    2. Weaknesses: These are the internal factors that put an organization at a disadvantage compared to its competitors. Weaknesses can include lack of resources, outdated technology, poor reputation, limited market presence, or insufficient skills.

    3. Opportunities: These are external factors that can be exploited by an organization to its advantage. Opportunities can arise from changes in the market, emerging trends, new technologies, or gaps in competitor offerings.

    4. Threats: These are external factors that can potentially harm an organization's performance. Threats can include new competitors, changing customer preferences, economic downturns, regulatory changes, or shifts in market demand.

    What are the examples of SWOT opportunities?

    Examples of SWOT opportunities can vary depending on the specific context or industry, but here are some general examples:

    1. Market expansion: Opportunities to enter new markets or expand into untapped geographical areas.
    2. Technological advancements: Opportunities to leverage emerging technologies or innovations to improve products, services, or operational efficiency.
    3. Strategic partnerships: Opportunities to collaborate with complementary businesses or form alliances that can lead to new market access or shared resources.
    4. Growing demand: Opportunities to capitalize on increasing customer demand for specific products or services.
    5. Changing consumer trends: Opportunities to adapt to evolving consumer preferences and tap into new market segments.
    6. Government policies or regulations: Opportunities to benefit from favorable policies, incentives, or regulations that support business growth.
    7. Mergers or acquisitions: Opportunities to acquire or merge with other companies to gain market share, diversify product offerings, or increase economies of scale.
    8. International expansion: Opportunities to enter international markets and reach a global customer base.
    9. Strategic alliances: Opportunities to form partnerships with other organizations to combine strengths and achieve mutual goals.
    10. New product or service opportunities: Opportunities to develop and launch innovative products or services that cater to unmet customer needs.

    What is a good SWOT analysis?

    A good SWOT analysis is one that provides a comprehensive and balanced evaluation of an organization or individual's strengths, weaknesses, opportunities, and threats. Here are some key characteristics of a good SWOT analysis:

    1. Comprehensive: It should cover all relevant aspects of the organization or individual being analyzed, considering both internal and external factors.

    2. Balanced: The analysis should present an unbiased view, giving due importance to both positive and negative factors. It should not overly focus on strengths or ignore weaknesses, and should consider both opportunities and threats.

    3. Specific: The analysis should be specific and focused, avoiding generic or vague statements. It should delve into details and provide examples to support the identified strengths, weaknesses, opportunities, and threats.

    4. Objective: The analysis should be based on factual information and data, rather than personal opinions or biases. It should consider both quantitative and qualitative factors to ensure objectivity.

    5. Actionable: The SWOT analysis should provide insights that can be used to inform decision-making and strategic planning. It should identify potential actions that can be taken to leverage strengths, address weaknesses, capitalize on opportunities, and mitigate threats.

    6. Forward-looking: While analyzing the current situation is important, a good SWOT analysis should also consider future trends and potential changes in the business environment. It should help identify emerging opportunities and threats that may arise in the future.

    7. Collaborative: A good SWOT analysis benefits from involving multiple stakeholders, as it brings diverse perspectives and ensures a more comprehensive evaluation. Collaborative discussions and brainstorming sessions can lead to a more accurate and insightful analysis.

    Remember, a SWOT analysis is a tool to assess the internal and external factors affecting an organization or individual, and its quality depends on the depth of analysis, objectivity, and relevance to the specific context.

    What are threats in SWOT analysis examples?

    Threats in SWOT analysis refer to external factors or conditions that could potentially harm or pose challenges to an organization's performance or success. Some examples of threats include:

    1. Intense competition: The presence of strong competitors and aggressive market rivalry can threaten an organization's market share, pricing power, and profitability.

    2. Economic downturn: Economic recessions or downturns can lead to reduced consumer spending, lower demand for products or services, and financial constraints for businesses, all of which can pose threats to an organization's growth and sustainability.

    3. Changing consumer preferences: Shifts in consumer preferences and trends can make existing products or services less attractive, affecting sales and market position.

    4. Legal and regulatory changes: Changes in laws, regulations, or industry standards can impose new compliance requirements or restrict certain business practices, posing threats to an organization's operations and profitability.

    5. Technological advancements: Rapid technological changes can make existing products, processes, or business models obsolete, requiring organizations to adapt or risk losing relevance in the market.

    6. Supply chain disruptions: Disruptions in the supply chain, such as natural disasters, political instability, or supplier failures, can lead to delays, increased costs, and potential product shortages, posing threats to an organization's ability to meet customer demand.

    7. Negative publicity or reputation damage: Negative publicity, scandals, or reputation damage can erode customer trust and loyalty, impacting sales and brand image.

    8. Exchange rate fluctuations: For organizations operating in international markets, fluctuations in exchange rates can impact profitability, import/export costs, and competitiveness.

    9. New entrants: The entry of new competitors with innovative products, services, or business models can threaten an organization's market share and profitability.

    10. External environmental factors: Factors such as climate change, natural disasters, or environmental regulations can pose threats to industries or businesses operating in vulnerable sectors, such as agriculture, tourism, or energy.

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