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Company > Stora Enso: Business Model, SWOT Analysis, and Competitors 2023

Stora Enso: Business Model, SWOT Analysis, and Competitors 2023

Published: Feb 11, 2023

Inside This Article


    In this blog article, we will delve into an in-depth analysis of Stora Enso, a leading provider of renewable solutions in packaging, biomaterials, wooden constructions, and paper. We will explore their business model, which focuses on sustainable practices and innovative technologies. Additionally, we will conduct a SWOT analysis to identify the company's strengths, weaknesses, opportunities, and threats in the market. Furthermore, we will examine Stora Enso's key competitors in order to gain a comprehensive understanding of their position in the industry as we look ahead to the year 2023.

    What You Will Learn:

    • Who owns Stora Enso: Discover the key stakeholders and owners of Stora Enso, including information about major shareholders and their influence on the company's operations.

    • The mission statement of Stora Enso: Understand the core values and goals that drive Stora Enso's operations and decision-making process, gaining insight into their commitment to sustainability, innovation, and customer satisfaction.

    • How Stora Enso makes money: Explore the various revenue streams and business activities that contribute to Stora Enso's financial success, including a breakdown of their key products and services and how they generate revenue from different markets.

    • Stora Enso Business Model Canvas Explained: Gain a comprehensive understanding of Stora Enso's business model through the Business Model Canvas framework, exploring the key components that drive their value proposition, customer relationships, revenue streams, and more.

    • Competitors of Stora Enso: Identify the main competitors in the industry and learn about the strategies and market positions of companies that compete directly with Stora Enso, providing valuable insights into the competitive landscape.

    • Stora Enso SWOT Analysis: Analyze the strengths, weaknesses, opportunities, and threats facing Stora Enso, gaining a deeper understanding of the internal and external factors that impact the company's performance and strategic decision-making.

    Who owns Stora Enso?

    Ownership Structure of Stora Enso

    Stora Enso is a leading global provider of renewable solutions in the packaging, biomaterials, wood products, and paper industries. As a multinational corporation, it is crucial to understand the ownership structure of the company to gain insights into its decision-making processes and overall governance.


    Stora Enso operates as a publicly traded company, listed on the Helsinki and Stockholm stock exchanges. This means that the ownership of the company is distributed among various shareholders who hold shares in the company, representing their ownership stake.

    Institutional Investors

    One significant group of shareholders in Stora Enso comprises institutional investors. These are organizations, such as pension funds, insurance companies, and investment firms, that manage large pools of capital on behalf of their clients or beneficiaries. Institutional investors often acquire substantial ownership stakes in companies like Stora Enso due to their investment strategies and long-term objectives.

    Individual Investors

    In addition to institutional investors, Stora Enso also attracts individual investors who purchase shares in the company. These can range from retail investors who buy shares through brokerage accounts to high net worth individuals seeking to diversify their investment portfolios.

    Employee Ownership

    Stora Enso places great emphasis on employee ownership, recognizing the value of aligning the interests of its workforce with the company's long-term success. The company offers various share-based incentive programs, allowing employees to become shareholders and benefit from the company's performance.

    Government Ownership

    As a multinational corporation based in Finland, Stora Enso has historical ties to the Finnish government. However, the government's ownership stake in the company has significantly reduced over the years. The Finnish state has gradually divested its shares, allowing the company to operate as a publicly traded entity.

    Other Shareholders

    Apart from the aforementioned categories, Stora Enso may have other types of shareholders, such as strategic partners, joint ventures, or other companies that hold shares in the company. These shareholders may have specific agreements or arrangements with Stora Enso, influencing the company's operations and strategic direction.


    Understanding the ownership structure of Stora Enso provides valuable insights into the various stakeholders influencing the company's decision-making processes. The distribution of ownership among institutional and individual investors, employee ownership, and the reduced government ownership highlight the company's commitment to transparency and accountability. By considering the diverse perspectives of its shareholders, Stora Enso can navigate the global market and continue to drive sustainable growth in the industries it operates in.

    What is the mission statement of Stora Enso?

    Stora Enso's Mission Statement: Driving the transition to a sustainable bioeconomy

    Stora Enso, a leading provider of renewable solutions in packaging, biomaterials, wooden constructions, and paper, has a clear mission statement that guides its operations and strategic decisions. The company's mission is centered around driving the transition to a sustainable bioeconomy.

    Commitment to Sustainability

    At the heart of Stora Enso's mission is a strong commitment to sustainability. The company recognizes the urgent need to address global environmental challenges and acknowledges that traditional, fossil-based industries are not sustainable in the long run. Instead, Stora Enso embraces the potential of renewable materials and aims to be a driving force in the transition towards a more sustainable future.

    Providing Renewable Solutions

    Stora Enso's mission is closely aligned with its core business of providing renewable solutions. By leveraging its expertise in forestry and utilizing renewable raw materials, the company aims to offer innovative and sustainable alternatives to fossil-based products. Stora Enso believes that by replacing non-renewable materials with renewable ones, it can contribute to reducing the world's dependence on finite resources and mitigating climate change.

    Fostering Collaboration and Innovation

    To accomplish its mission, Stora Enso recognizes the importance of collaboration and innovation. The company actively seeks partnerships with customers, suppliers, and stakeholders to co-create sustainable solutions and drive positive change. By fostering an open and collaborative approach, Stora Enso aims to foster a culture of continuous innovation, where new ideas are embraced, and boundaries are pushed to find even more sustainable ways of doing business.

    Making a Positive Impact on Society

    Beyond its environmental objectives, Stora Enso's mission statement also emphasizes the company's commitment to making a positive impact on society. The company recognizes that sustainability is not solely about reducing environmental impact but also about creating economic value and social well-being. Stora Enso aims to contribute to the communities it operates in, ensuring fair and responsible business practices, and striving for positive social development.


    In summary, Stora Enso's mission statement revolves around driving the transition to a sustainable bioeconomy. By committing to sustainability, providing renewable solutions, fostering collaboration and innovation, and making a positive impact on society, the company aims to play a significant role in shaping a more sustainable future.

    How does Stora Enso make money?

    Overview of Stora Enso's Revenue Streams

    Stora Enso, a leading renewable materials company, generates its revenue through a diverse range of activities. With a strong focus on sustainable solutions, the company operates across multiple business segments, each contributing to its overall financial success. Let's take a closer look at how Stora Enso makes money.

    Paper and Packaging

    Stora Enso has a long-standing history in the paper and packaging industry, which remains one of its primary revenue streams. The company manufactures a wide range of paper products including printing and writing papers, specialty papers, and newsprint. These products are used in various sectors such as publishing, advertising, packaging, and more.

    In addition to paper, Stora Enso is a significant player in the packaging market. It produces innovative and sustainable packaging solutions for industries like food and beverages, pharmaceuticals, consumer goods, and e-commerce. The increasing demand for environmentally friendly packaging options has further boosted Stora Enso's growth in this segment.


    As a pioneer in the field of biomaterials, Stora Enso has successfully tapped into this emerging market. The company utilizes wood fibers and other renewable feedstocks to produce a variety of biomaterials, such as lignin and tall oil. These materials serve as sustainable alternatives to fossil-based products and find applications in industries like chemicals, construction, and textiles.

    Moreover, Stora Enso has ventured into the production of bio-based materials like bioplastics, which are derived from renewable sources. This strategic move aligns with the company's commitment to promoting the circular economy and reducing dependency on non-renewable resources.

    Wood Products

    Stora Enso leverages its extensive expertise in sustainable forestry to manufacture a range of wood products. The company's offerings include building solutions, interior and exterior cladding, and timber for various construction applications. These products are highly sought after by architects, builders, and designers who prioritize sustainability and natural materials.

    Packaging Solutions and Services

    Stora Enso goes beyond simply manufacturing paper and packaging products. The company offers a comprehensive range of packaging solutions and services to cater to the unique needs of its customers. This includes design, testing, and optimization services, as well as digital solutions for supply chain management and product traceability. By providing end-to-end packaging solutions, Stora Enso adds value to its customers' businesses while generating additional revenue.

    Renewable Energy

    In line with its commitment to sustainability, Stora Enso has invested in renewable energy production. The company operates several bioenergy plants that utilize biomass and other renewable sources to generate heat and electricity. By selling excess energy to the grid, Stora Enso not only reduces its own carbon footprint but also generates revenue from the sale of renewable energy.


    Stora Enso's diverse revenue streams highlight its ability to adapt to changing market demands and contribute to a more sustainable future. By focusing on paper and packaging, biomaterials, wood products, packaging solutions and services, as well as renewable energy, the company has established itself as a leader in the renewable materials sector. Through innovation and a commitment to sustainability, Stora Enso continues to strengthen its financial performance while making a positive impact on the environment.

    Stora Enso Business Model Canvas Explained

    Introduction to Stora Enso

    Stora Enso is a Finnish company that specializes in sustainable packaging, biomaterials, wood products, and paper. With a history of over 800 years, Stora Enso has evolved into a global leader in the forest-based bioeconomy, focusing on replacing fossil-based materials with renewable alternatives.

    What is the Business Model Canvas?

    The Business Model Canvas is a strategic management tool that provides a comprehensive framework for analyzing and visualizing a company's business model. It consists of nine key building blocks that capture the fundamental aspects of a business, including customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure.

    Stora Enso's Business Model Canvas

    Customer Segments

    Stora Enso caters to a wide range of customer segments, including packaging manufacturers, brand owners, retailers, publishers, printers, construction companies, and consumers. By understanding the specific needs and requirements of each segment, Stora Enso is able to tailor its products and services to meet their demands.

    Value Propositions

    Stora Enso's value propositions are centered around sustainability, innovation, and quality. The company aims to provide its customers with eco-friendly packaging solutions, advanced biomaterials, and high-quality paper and wood products. By continuously investing in research and development, Stora Enso offers innovative and sustainable alternatives to traditional materials.


    Stora Enso utilizes a diverse range of channels to reach its customers. These include direct sales, distributors, wholesalers, and e-commerce platforms. By leveraging various channels, Stora Enso ensures that its products and services are easily accessible to customers around the world.

    Customer Relationships

    Stora Enso builds strong customer relationships by actively engaging with its clients and understanding their evolving needs. Through collaboration and co-creation, Stora Enso strives to develop long-term partnerships that deliver value to both parties. The company also provides dedicated customer support to ensure customer satisfaction and loyalty.

    Revenue Streams

    Stora Enso generates revenue from the sale of its products and services. These include packaging materials, biomaterials, wood products, and paper. Additionally, the company offers various value-added services such as design, consulting, and technical support, which contribute to its revenue streams.

    Key Resources

    Stora Enso's key resources include its vast forest holdings, production facilities, research and development capabilities, intellectual property, and skilled workforce. These resources enable the company to sustainably manage its supply chain, develop innovative products, and meet customer demands.

    Key Activities

    Stora Enso's key activities revolve around sustainable forestry practices, manufacturing processes, research and development, and customer engagement. The company focuses on responsible sourcing, efficient production, continuous improvement, and technological advancements to create value for its customers and stakeholders.

    Key Partnerships

    Stora Enso collaborates with various partners throughout its value chain to enhance its business model. These partnerships include suppliers, technology providers, research institutions, universities, and industry associations. By leveraging the expertise and resources of its partners, Stora Enso strengthens its competitive advantage and drives innovation.

    Cost Structure

    Stora Enso incurs costs related to raw materials, production, logistics, research and development, marketing, and sales. The company strives to optimize its cost structure through operational efficiency, sustainable practices, and continuous improvement initiatives. By managing costs effectively, Stora Enso maintains its competitiveness in the market.


    By analyzing Stora Enso's Business Model Canvas, it becomes evident that the company's success lies in its ability to provide sustainable and innovative solutions to a diverse range of customer segments. Through strategic partnerships, strong customer relationships, and efficient utilization of key resources, Stora Enso has established itself as a leader in the forest-based bioeconomy.

    Which companies are the competitors of Stora Enso?

    Competitors of Stora Enso in the Paper and Packaging Industry

    Stora Enso, a leading provider of renewable solutions in the paper and packaging industry, faces competition from several other companies. These competitors are also committed to sustainability, innovation, and delivering high-quality products to their customers. Here are some notable companies that compete with Stora Enso:

    1. International Paper Company

    International Paper Company is one of the largest paper and packaging companies globally. With a wide range of products, including containerboard, packaging, and pulp, International Paper competes directly with Stora Enso in various markets. The company emphasizes sustainable practices and focuses on meeting customer demands with innovative solutions.

    2. WestRock Company

    WestRock Company is another significant player in the paper and packaging industry. Known for its diverse product portfolio, WestRock offers solutions for consumer packaging, corrugated packaging, and merchandising displays. Like Stora Enso, WestRock prioritizes sustainable practices and strives to deliver value to its customers through innovation and operational excellence.

    3. Mondi Group

    Mondi Group is a global packaging and paper company that competes with Stora Enso in multiple segments. With a strong focus on sustainable packaging solutions, Mondi aims to meet the evolving needs of its customers while minimizing its environmental impact. The company operates across various markets, including e-commerce, industrial bags, and personal care.

    4. Smurfit Kappa Group

    Smurfit Kappa Group is a leading provider of paper-based packaging solutions. The company's product range includes corrugated packaging, containerboard, and bag-in-box solutions. With a commitment to sustainability and innovation, Smurfit Kappa competes with Stora Enso in the packaging industry, offering tailored solutions for different sectors such as food, beverage, and agriculture.

    5. DS Smith

    DS Smith is a multinational packaging company that offers a wide range of innovative packaging solutions. With a focus on circular economy principles, DS Smith aims to create sustainable packaging solutions that reduce waste and carbon emissions. Competing with Stora Enso, DS Smith provides packaging solutions for various industries, including e-commerce, retail, and industrial markets.

    These companies, along with others in the paper and packaging industry, constantly strive to meet customer demands, drive innovation, and promote sustainability. The competition among these industry leaders ultimately benefits customers, as it fosters continuous improvement and the development of cutting-edge solutions.

    Stora Enso SWOT Analysis


    1. Global Presence: Stora Enso has a strong presence in over 35 countries, making it a truly global company. This extensive reach allows the company to tap into diverse markets and benefit from economies of scale.

    2. Sustainable Practices: Stora Enso is committed to sustainability and has implemented various initiatives to reduce its environmental impact. The company has set ambitious targets to increase the share of renewable materials in its products and reduce greenhouse gas emissions.

    3. Broad Product Portfolio: Stora Enso offers a wide range of products, including packaging materials, wood products, and paper. This diversification allows the company to cater to different customer needs and withstand market fluctuations in specific sectors.

    4. Technological Advancements: Stora Enso invests heavily in research and development to drive innovation and stay ahead of the competition. The company embraces digitalization, automation, and advanced manufacturing techniques to improve efficiency and develop new products.


    1. Dependence on Paper Products: Despite diversification efforts, Stora Enso still heavily relies on paper products for a significant portion of its revenue. With the rise of digitalization and the decline in paper consumption, the company may face challenges in maintaining profitability in this segment.

    2. Vulnerability to Raw Material Costs: As a forestry-based company, Stora Enso is exposed to fluctuations in raw material prices, particularly wood and pulp. These price fluctuations can impact the company's profitability and make it challenging to forecast costs accurately.


    1. Growing Demand for Sustainable Packaging: With increasing environmental awareness, there is a growing demand for sustainable packaging solutions. Stora Enso, with its focus on renewable materials and sustainable practices, is well-positioned to capitalize on this trend and expand its market share in the packaging industry.

    2. Expansion into Emerging Markets: Stora Enso has the opportunity to expand its operations in emerging markets, where there is a rising demand for paper and packaging products. By leveraging its global presence and expertise, the company can tap into these markets and establish a strong foothold.


    1. Intense Competition: The paper and packaging industry is highly competitive, with numerous players vying for market share. Stora Enso faces competition from both established companies and new entrants, which can potentially impact its market position and profitability.

    2. Regulatory Challenges: Stora Enso operates in multiple countries, each with its own set of regulations and policies. Compliance with these regulations, such as environmental regulations and labor laws, can be complex and costly, posing a threat to the company's operations.

    3. Economic Uncertainty: Stora Enso's performance is influenced by global economic conditions. Economic downturns, recessions, or fluctuations in currency exchange rates can impact the demand for its products and overall profitability.

    Key Takeaways

    • Stora Enso is owned by a diverse group of shareholders, including institutional investors, private investors, and the Finnish government.

    • The mission statement of Stora Enso is to lead the way towards a sustainable future by providing renewable solutions for packaging, biomaterials, wooden constructions, and paper products.

    • Stora Enso generates revenue through its various business segments, including packaging solutions, biomaterials, wood products, and paper products.

    • The Stora Enso Business Model Canvas highlights the key components of the company's business model, including its value proposition, customer segments, key activities, and revenue streams.

    • Stora Enso faces competition from companies such as International Paper, Mondi Group, and Smurfit Kappa in the paper and packaging industry.

    • In terms of SWOT analysis, Stora Enso's strengths lie in its focus on sustainability, strong brand reputation, and diverse product portfolio. However, it faces challenges in the form of market saturation, fluctuating raw material prices, and increasing competition. The company has opportunities to expand in emerging markets and develop innovative products, but it also needs to address threats such as changing consumer preferences and regulations.


    In conclusion, Stora Enso is a global leader in renewable materials and solutions, with a diverse range of products and services. It is a publicly traded company, owned by its shareholders from around the world.

    The mission statement of Stora Enso is to "lead the way towards a renewable future with innovative materials, solutions, and services that help our customers replace fossil-based materials and reduce their carbon footprint." This reflects the company's commitment to sustainability and its aim to drive positive change in the industry.

    Stora Enso generates revenue through various channels, including the production and sale of paper, packaging, biomaterials, wood products, and other renewable materials. The company's business model is built on creating value for its customers by offering sustainable alternatives to fossil-based products.

    Analyzing Stora Enso's business model canvas helps us understand the key elements that drive the company's success. From its customer segments and value propositions to its key activities, resources, and partnerships, each aspect plays a crucial role in delivering sustainable solutions and meeting customer needs.

    Stora Enso faces competition from several companies in the industry. Some of its main competitors include International Paper, UPM-Kymmene, Metsä Group, and Mondi. These companies also operate in the renewable materials space and strive to offer innovative and sustainable solutions to their customers.

    Finally, conducting a SWOT analysis of Stora Enso reveals its strengths, weaknesses, opportunities, and threats. The company's strengths lie in its extensive product portfolio, global presence, and commitment to sustainability. However, challenges such as fluctuating raw material prices and the need for continuous innovation remain. Nevertheless, Stora Enso is well-positioned to capitalize on the growing demand for renewable materials and make a positive impact on the world.


    What is the difference between Pestel and SWOT analysis?

    PESTEL analysis and SWOT analysis are both tools used for strategic analysis, but they focus on different aspects of a business or organization.

    1. PESTEL Analysis: PESTEL stands for Political, Economic, Social, Technological, Environmental, and Legal factors. It is a framework used to analyze the external macro-environmental factors that can impact a business or industry. PESTEL analysis helps in understanding the broader context in which a business operates and identifying potential opportunities and threats. It examines factors such as government regulations, economic conditions, social and cultural trends, technology advancements, environmental factors, and legal frameworks.

    2. SWOT Analysis: SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. It is a framework used to analyze the internal and external factors that are specific to a business or organization. SWOT analysis helps in assessing the current situation and determining the strategic position of a business. It examines factors such as internal strengths and weaknesses (resources, capabilities, etc.), external opportunities (market trends, customer needs, etc.), and external threats (competition, economic changes, etc.).

    In summary, PESTEL analysis focuses on the broader external factors that can influence a business, while SWOT analysis focuses on the internal and external factors specific to a particular business or organization. Both tools are complementary and often used together to gain a comprehensive understanding of the business environment and inform strategic decision-making.

    How many employees does Stora Enso have?

    As of 2021, Stora Enso has approximately 23,000 employees worldwide.

    How to do a SWOT analysis template?

    To create a SWOT analysis template, you can follow these steps:

    1. Set up a table or use a blank document: Start by creating a table or a blank document where you can organize your analysis.

    2. Divide the document into four quadrants: Draw or create four quadrants, one for each aspect of the SWOT analysis: Strengths, Weaknesses, Opportunities, and Threats.

    3. Identify strengths: In the "Strengths" quadrant, list the internal factors or advantages that your organization or project possesses. These could include unique skills, resources, expertise, or positive aspects of your business model.

    4. Identify weaknesses: In the "Weaknesses" quadrant, list the internal factors that put your organization or project at a disadvantage. These could include limited resources, lack of expertise, or any other internal challenges.

    5. Identify opportunities: In the "Opportunities" quadrant, list the external factors or opportunities that could be beneficial to your organization or project. This could include emerging markets, new technologies, or potential collaborations.

    6. Identify threats: In the "Threats" quadrant, list the external factors or threats that could harm your organization or project. These could include competition, changing regulations, or economic factors.

    7. Analyze and prioritize: Once you have completed the SWOT analysis, analyze the information you have collected. Identify which strengths and opportunities can be leveraged, weaknesses that need to be addressed, and threats that need to be mitigated.

    8. Develop strategies: Based on the analysis, develop strategies to capitalize on strengths and opportunities, overcome weaknesses, and mitigate threats. These strategies will help you achieve your goals and objectives.

    9. Review and update regularly: SWOT analysis is not a one-time exercise. Review and update your analysis regularly, as internal and external factors can change over time.

    By following these steps, you can create a SWOT analysis template that will help you understand your organization's current position and make informed decisions about future actions.

    What is the difference between SWOT analysis and gap analysis?

    SWOT analysis and gap analysis are two different tools used in business and strategic planning. Here are the key differences between them:

    1. Purpose:

      • SWOT analysis: SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. It is used to identify and analyze an organization's internal strengths and weaknesses, as well as external opportunities and threats in its environment.
      • Gap analysis: Gap analysis is used to identify the difference or "gap" between an organization's current state and its desired future state. It helps identify areas where improvements or changes are needed to bridge the gap.
    2. Focus:

      • SWOT analysis: It focuses on assessing the current situation of an organization by identifying its internal strengths and weaknesses, as well as external opportunities and threats. It helps in formulating strategies based on this analysis.
      • Gap analysis: It focuses on comparing the current state of an organization with its desired future state. It identifies the gaps or discrepancies between the two and helps in setting goals and prioritizing actions to bridge those gaps.
    3. Internal vs. External:

      • SWOT analysis: It examines both internal factors (strengths and weaknesses) and external factors (opportunities and threats) that can impact the organization.
      • Gap analysis: It primarily focuses on internal factors and the gaps that exist within the organization itself.
    4. Outcome:

      • SWOT analysis: The outcome of SWOT analysis is a comprehensive understanding of the organization's current position and its external environment. This helps in identifying areas of improvement, developing strategies, and making informed decisions.
      • Gap analysis: The outcome of gap analysis is a clear understanding of the gaps between the current and desired states of the organization. It provides a roadmap for addressing those gaps and achieving the desired goals.

    In summary, SWOT analysis is used to assess the current situation and identify opportunities and threats, while gap analysis is used to identify discrepancies between the current and desired states of an organization. Both tools are valuable in strategic planning but serve different purposes.

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