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Company > Stifel Financial Corporation: Business Model, SWOT Analysis, and Competitors 2023

Stifel Financial Corporation: Business Model, SWOT Analysis, and Competitors 2023

Published: Apr 06, 2023

Inside This Article


    In this blog article, we will delve into the business model, SWOT analysis, and competitors of Stifel Financial Corporation, a leading financial services firm. As of 2023, Stifel Financial Corporation has established itself as a prominent player in the industry, providing a range of services such as investment banking, brokerage, and wealth management. By analyzing their business model, strengths, weaknesses, opportunities, and threats, we aim to gain insights into their competitive positioning and growth prospects. Additionally, we will explore their key competitors to understand the dynamics of the financial services market.

    What You Will Learn:

    • Who owns Stifel Financial Corporation and the implications of its ownership structure.
    • The mission statement of Stifel Financial Corporation and how it guides the company's operations.
    • The various revenue streams and business strategies employed by Stifel Financial Corporation to generate profits.
    • An in-depth understanding of Stifel Financial Corporation's business model canvas and how it is structured.
    • An overview of the major competitors of Stifel Financial Corporation and their impact on the company's market position.
    • A comprehensive SWOT analysis of Stifel Financial Corporation, highlighting its strengths, weaknesses, opportunities, and threats in the industry.

    Who owns Stifel Financial Corporation?

    Major Institutional Shareholders

    Stifel Financial Corporation is a publicly traded company, meaning its ownership is divided among various shareholders. The ownership structure of Stifel is dominated by major institutional shareholders, such as investment firms, mutual funds, and pension funds. These institutional investors often hold significant stakes in the company and play a crucial role in shaping its direction.

    One of the largest institutional shareholders of Stifel Financial Corporation is The Vanguard Group, which holds approximately X% of the company's outstanding shares. Vanguard is known for its passive investment strategies, where it aims to replicate the performance of a specific index rather than actively manage investments. The presence of Vanguard as a major shareholder indicates confidence in Stifel's long-term growth prospects.

    Another prominent institutional shareholder is BlackRock, Inc., one of the world's largest investment management firms. With its diverse range of investment products, BlackRock holds a substantial stake in Stifel Financial Corporation. The involvement of such a heavyweight player in the financial industry signifies a certain level of confidence in the company's stability and potential returns.

    Insider Ownership

    In addition to institutional shareholders, Stifel Financial Corporation also has significant insider ownership. Insider ownership refers to shares held by individuals closely associated with the company, such as executives, directors, and employees. These insiders often have a deep understanding of the company's operations and hold a vested interest in its success.

    Ronald J. Kruszewski, the Chairman and CEO of Stifel Financial Corporation, is one of the notable insiders with a significant ownership stake. His ownership represents not only his personal investment in the company's future but also a reflection of his commitment to driving its growth.

    Insider ownership can be seen as a positive sign, as it aligns the interests of management with those of shareholders. When executives and directors have a significant ownership stake, they are more likely to make decisions that benefit the long-term success of the company and its shareholders.

    Retail Investors

    Beyond institutional and insider ownership, Stifel Financial Corporation also has a significant base of retail investors. These are individual investors who buy and hold shares of the company through brokerage accounts or retirement savings plans. While each retail investor may hold a relatively small stake in the company, their collective ownership can be substantial.

    Retail investors play an important role in the overall ownership structure of Stifel Financial Corporation. Their participation in the stock market indicates a level of confidence in the company's performance and potential for future growth. Moreover, the engagement of retail investors can provide stability and liquidity to the company's shares, enhancing the overall market dynamics.

    Overall, Stifel Financial Corporation has a diverse ownership structure, with major institutional shareholders, insiders, and retail investors all having a stake in the company. This mix of ownership reflects confidence in Stifel's business model, management team, and potential for continued success in the financial industry.

    What is the mission statement of Stifel Financial Corporation?

    Stifel Financial Corporation's Mission Statement

    A company's mission statement is a concise yet powerful statement that outlines its purpose, values, and goals. It serves as a guiding principle for the organization and provides a framework for decision-making and strategic planning. Stifel Financial Corporation, a prominent investment banking and wealth management firm, is no exception to this rule.

    Stifel Financial Corporation's mission statement can be summarized as follows: "To provide superior financial advice and solutions to individuals, families, and institutions, helping them achieve their financial goals and secure their future."

    This mission statement reflects the core values and objectives of Stifel Financial Corporation. The company strives to be a trusted partner for its clients, offering comprehensive financial services tailored to their unique needs and aspirations. Stifel aims to empower individuals, families, and institutions by delivering expert advice and innovative solutions that pave the way for financial success.

    One of the key aspects highlighted in Stifel's mission statement is their commitment to helping clients achieve their financial goals. By leveraging their expertise and industry knowledge, Stifel aims to assist individuals in creating a solid financial foundation, ensuring their long-term financial security. Whether it's retirement planning, investment management, or estate planning, Stifel is dedicated to offering personalized strategies that align with each client's specific objectives.

    Furthermore, Stifel emphasizes their role in serving not only individuals but also families and institutions. This highlights their broad spectrum of services that cater to various client segments. Stifel recognizes the importance of holistic financial planning for families, aiming to provide comprehensive solutions that encompass wealth preservation, intergenerational wealth transfer, and philanthropic endeavors.

    In addition to addressing the needs of individuals and families, Stifel also extends its services to institutions. This includes corporations, nonprofits, and other organizations seeking sophisticated financial advice and capital markets expertise. By understanding the unique challenges and goals of institutional clients, Stifel aims to develop tailored strategies that drive growth, enhance profitability, and optimize their financial operations.

    Overall, Stifel Financial Corporation's mission statement encapsulates their commitment to delivering superior financial advice and solutions to a wide range of clients. By providing personalized services and innovative strategies, Stifel strives to help individuals, families, and institutions achieve their financial aspirations and build a secure future.

    How does Stifel Financial Corporation make money?

    Overview of Stifel Financial Corporation

    Stifel Financial Corporation is a leading full-service investment banking and brokerage firm headquartered in St. Louis, Missouri. With a rich history dating back to 1890, Stifel provides a range of financial services to institutional clients, corporations, and individual investors across the United States and internationally.

    Investment Banking

    One of the primary ways Stifel Financial Corporation generates revenue is through its investment banking division. This segment focuses on providing advisory services to companies for various financial transactions, such as mergers and acquisitions, initial public offerings (IPOs), debt and equity offerings, and restructuring activities. By offering expert guidance and facilitating these transactions, Stifel earns substantial fees and commissions.

    Wealth Management

    Stifel's wealth management division plays a crucial role in the company's revenue generation. Through its network of financial advisors and brokers, Stifel offers personalized investment advice, portfolio management, and financial planning services to high-net-worth individuals, families, and institutions. The company generates revenue from fees based on assets under management (AUM), commissions on trades executed on behalf of clients, and various advisory fees.

    Institutional Services

    Stifel Financial Corporation also caters to institutional clients, including pension funds, mutual funds, hedge funds, and other asset managers. The company provides these clients with a wide range of services, such as equity and fixed income research, trade execution, risk management, and investment banking services. Stifel earns revenue from these institutional clients through commissions, trading spreads, and service fees.

    Trading and Market Making

    As a full-service brokerage firm, Stifel engages in trading and market-making activities across various asset classes, including equities, fixed income securities, options, and derivatives. By facilitating trades on behalf of clients, Stifel earns commissions and spreads on executed transactions. Additionally, the company may also engage in proprietary trading, where it uses its own capital to trade securities and generate profits.

    Other Sources of Revenue

    Stifel Financial Corporation diversifies its revenue streams through other ancillary services. These include tax planning and preparation, insurance services, estate planning, and trust services. By offering these additional services, Stifel can generate additional revenue while providing comprehensive financial solutions to clients.


    Stifel Financial Corporation generates revenue through a combination of investment banking activities, wealth management services, institutional services, trading and market making, and other ancillary services. By leveraging its expertise, extensive network, and deep industry knowledge, Stifel remains a formidable player in the financial services industry, catering to a diverse range of clients and generating revenue from various sources.

    Stifel Financial Corporation Business Model Canvas Explained

    What is the Business Model Canvas?

    The Business Model Canvas is a strategic management tool that allows businesses to visualize and analyze the various components of their business model. It provides a clear and concise representation of how a company creates, delivers, and captures value.

    Introduction to Stifel Financial Corporation

    Stifel Financial Corporation is a leading full-service brokerage and investment banking firm headquartered in St. Louis, Missouri. With over 130 years of experience, Stifel has built a strong reputation for providing personalized financial services to individuals, corporations, and institutional clients.

    Key Components of Stifel Financial Corporation's Business Model Canvas

    1. Customer Segments: Stifel serves a diverse range of customer segments, including individual investors, high-net-worth individuals, corporations, and institutional clients. By targeting different customer segments, Stifel can tailor its services and offerings to meet the unique needs and preferences of each group.

    2. Value Proposition: Stifel's value proposition lies in its ability to provide comprehensive financial services and solutions. From investment advisory and wealth management to equity and debt capital market transactions, Stifel offers a wide range of services aimed at helping clients achieve their financial goals.

    3. Channels: Stifel utilizes a multi-channel approach to reach its customers. This includes a network of financial advisors located throughout the United States, online platforms, and a dedicated client service team. By leveraging various channels, Stifel ensures that its services are accessible and convenient for its customers.

    4. Customer Relationships: Stifel places a strong emphasis on building long-term relationships with its clients. Through personalized financial planning, regular communication, and exceptional customer service, Stifel aims to foster trust and loyalty among its clients. This not only helps attract new customers but also encourages existing ones to continue utilizing Stifel's services.

    5. Revenue Streams: Stifel generates revenue through a combination of fees, commissions, and interest income. These revenue streams are derived from services such as investment advisory, asset management, securities trading, underwriting, and mergers and acquisitions advisory. By diversifying its revenue sources, Stifel can mitigate risks associated with market fluctuations and maintain a stable income stream.

    6. Key Activities: Stifel's key activities revolve around providing financial services and solutions to its clients. This includes conducting research and analysis, executing trades, managing investment portfolios, and facilitating capital market transactions. Stifel also actively engages in marketing and business development activities to attract new clients and expand its market presence.

    7. Key Resources: Stifel's key resources include its team of experienced financial advisors, research analysts, and investment banking professionals. Additionally, the company relies on advanced technology platforms, market data and research, and its extensive network of industry contacts. These resources enable Stifel to deliver high-quality financial services and remain competitive in the market.

    8. Key Partnerships: Stifel collaborates with various partners to enhance its business operations and service offerings. This includes partnerships with other financial institutions, technology providers, and industry associations. Through strategic alliances, Stifel can access additional resources, expertise, and distribution channels, ultimately strengthening its overall value proposition.


    By utilizing the Business Model Canvas, Stifel Financial Corporation can gain a holistic view of its business model and identify areas of strength and potential improvement. This strategic tool allows Stifel to align its resources, activities, and customer relationships to create and capture value effectively. With its customer-centric approach and diverse range of financial services, Stifel continues to solidify its position as a leading player in the financial services industry.

    Which companies are the competitors of Stifel Financial Corporation?

    Competitors of Stifel Financial Corporation

    Stifel Financial Corporation operates in the highly competitive financial services industry, where there are several notable players that can be considered its competitors. These companies possess similar business models, target similar customer segments, and offer comparable services. Here are some of the key competitors of Stifel Financial Corporation:

    1. Goldman Sachs Group Inc.

    Goldman Sachs is a global investment banking, securities, and investment management firm that competes directly with Stifel Financial Corporation. With a strong presence in the financial markets, Goldman Sachs offers a comprehensive range of financial services including investment banking, wealth management, and asset management. The company's reputation, extensive resources, and global reach make it a formidable competitor for Stifel Financial Corporation.

    2. Morgan Stanley

    Morgan Stanley is another major competitor of Stifel Financial Corporation. As a leading global financial services firm, Morgan Stanley operates in various segments such as investment banking, wealth management, and asset management. The company's extensive network and strong brand recognition pose a significant challenge to Stifel Financial Corporation's market share.

    3. JPMorgan Chase & Co.

    JPMorgan Chase & Co. is a multinational investment bank and financial services company that competes with Stifel Financial Corporation across various business lines. With a diversified portfolio of services, including investment banking, asset management, and commercial banking, JPMorgan Chase & Co. presents a formidable challenge to Stifel Financial Corporation's market position.

    4. Raymond James Financial Inc.

    Raymond James Financial Inc. is a diversified financial services company that operates in a similar space as Stifel Financial Corporation. Providing a wide range of services such as investment banking, wealth management, and capital markets, Raymond James Financial Inc. competes directly with Stifel Financial Corporation in serving clients across different financial needs.

    5. Charles Schwab Corporation

    Charles Schwab Corporation, a leading brokerage and banking firm, is another notable competitor of Stifel Financial Corporation. With a focus on individual investors and offering a range of investment services, Charles Schwab competes with Stifel Financial Corporation's wealth management and brokerage services. The company's strong brand presence and emphasis on technological innovation make it a formidable player in the industry.

    These are just a few examples of the competitors that Stifel Financial Corporation faces in the financial services industry. While competition is fierce, Stifel Financial Corporation's unique value proposition, customer-focused approach, and strong relationships with clients provide the company with the ability to differentiate itself and maintain a competitive edge.

    Stifel Financial Corporation SWOT Analysis


    • Established brand: Stifel Financial Corporation is a well-known and respected financial services firm with a long history. The company has built a strong reputation for its expertise in investment banking, wealth management, and institutional securities.
    • Diversified business model: Stifel operates through multiple business segments, including Global Wealth Management, Institutional Group, and Investment Banking. This diversification helps the company mitigate risks and capture opportunities in various market conditions.
    • Strong client relationships: Stifel prides itself on its ability to cultivate long-term relationships with clients. The firm's dedicated financial advisors and investment professionals work closely with clients to understand their unique needs and provide tailored solutions.
    • Extensive network: Stifel has a widespread network of offices and professionals across the United States and select international locations. This broad presence allows the company to tap into local market insights and expand its reach to a diverse client base.
    • Robust technology infrastructure: Stifel has made significant investments in technology to enhance its operational efficiency and client experience. The company's advanced tools and platforms enable seamless communication, trading, and reporting for both clients and employees.


    • Dependence on market conditions: Like many financial institutions, Stifel's performance is closely tied to market conditions. Economic downturns or volatility can negatively impact the company's revenue and profitability.
    • Limited international presence: While Stifel has some international operations, its presence outside of the United States is relatively small compared to larger global competitors. This limited international footprint may hinder the company's ability to capture opportunities in rapidly growing markets.
    • Regulatory challenges: The financial industry is highly regulated, and Stifel must comply with numerous laws and regulations. Changes in regulatory requirements or increased scrutiny could increase compliance costs and potentially limit certain business activities.
    • Reliance on key personnel: Stifel's success heavily depends on the expertise and relationships of its key personnel, including financial advisors and investment bankers. The departure of key individuals could disrupt client relationships and impact the company's performance.


    • Mergers and acquisitions: Stifel has the opportunity to grow its business through strategic acquisitions or partnerships. By expanding its capabilities or entering new markets, the company can enhance its competitive position and increase its market share.
    • Digital transformation: The financial industry is undergoing a digital revolution, and Stifel can leverage technology to enhance its offerings and attract new clients. Investing in digital platforms, artificial intelligence, and data analytics can improve efficiency, deliver personalized services, and gain a competitive edge.
    • Growing demand for sustainable investing: As environmental, social, and governance (ESG) considerations gain prominence, there is an increasing demand for sustainable investment options. Stifel can capitalize on this trend by expanding its ESG offerings and advising clients on responsible investing strategies.
    • International expansion: While Stifel's international presence is limited, there are opportunities to expand into emerging markets or strengthen its position in existing markets. By leveraging its expertise and reputation, the company can tap into new client segments and drive growth.
    • Increasing wealth management needs: As the global population continues to accumulate wealth, there is a growing need for comprehensive wealth management services. Stifel can capitalize on this trend by attracting high-net-worth individuals and offering tailored solutions to meet their financial goals.


    • Intense competition: The financial services industry is highly competitive, with numerous established players and emerging fintech startups. Stifel faces intense competition for clients, talent, and market share, which could impact its growth and profitability.
    • Economic downturns: Stifel's financial performance is susceptible to economic downturns, as market volatility and reduced investor confidence can lead to lower trading volumes and reduced demand for financial services.
    • Regulatory and legal risks: Compliance with regulatory requirements is critical for financial institutions, and any violations can result in significant fines, reputational damage, or legal actions. Stifel must remain vigilant to changing regulations and ensure robust risk management practices.
    • Cybersecurity threats: With the increasing reliance on technology, financial institutions face a growing risk of cyberattacks. Stifel must invest in robust cybersecurity measures to protect sensitive client information and maintain the trust of its clients.
    • Disruption from technology: The rise of fintech companies and technological advancements pose a threat to traditional financial institutions. Stifel must stay agile and adapt to changing customer preferences and industry trends to remain competitive in a rapidly evolving landscape.

    Key Takeaways

    • Stifel Financial Corporation is a publicly traded company, meaning it is owned by shareholders who hold its stock.
    • The mission statement of Stifel Financial Corporation is to provide innovative, personalized financial advice and services to individuals, families, and institutions.
    • Stifel Financial Corporation makes money primarily through its various business segments, including investment banking, institutional brokerage, wealth management, and retail brokerage.
    • The Business Model Canvas of Stifel Financial Corporation encompasses key activities such as client acquisition, relationship management, investment research, and financial advisory services.
    • Some of the competitors of Stifel Financial Corporation include other financial services firms such as Morgan Stanley, Goldman Sachs, and Raymond James.

    SWOT Analysis of Stifel Financial Corporation:

    • Strengths: Strong brand reputation, diversified business segments, extensive industry experience.
    • Weaknesses: Reliance on market conditions, potential regulatory challenges, limited international presence.
    • Opportunities: Expansion into new markets, growth in wealth management sector, potential acquisitions.
    • Threats: Intense competition, economic downturns, changing regulatory environment.


    In conclusion, Stifel Financial Corporation is owned by its shareholders and institutional investors. The company's mission statement is to provide exceptional service and expertise to its clients, delivering innovative solutions and achieving sustainable growth. Stifel Financial Corporation primarily generates revenue through its various business segments, including investment banking, wealth management, and institutional services.

    Analyzing their business model canvas, it is evident that Stifel Financial Corporation focuses on building strong client relationships, providing personalized financial solutions, and leveraging its expertise in the financial industry to create value for its stakeholders.

    When it comes to competitors, Stifel Financial Corporation faces competition from other large financial institutions such as Morgan Stanley, Goldman Sachs, and Wells Fargo. These companies also operate in the investment banking and wealth management sectors, offering similar services to clients.

    Lastly, conducting a SWOT analysis on Stifel Financial Corporation reveals its strengths in its strong client base and reputation, as well as its opportunities for growth through strategic acquisitions and expanding services. However, the company also faces challenges such as regulatory changes and potential threats from new market entrants.

    Overall, Stifel Financial Corporation has positioned itself as a leading financial services provider, continuously striving to meet the evolving needs of its clients while navigating a competitive landscape.


    What is the SWOT analysis of the financial statements?

    SWOT analysis is typically used to evaluate the strengths, weaknesses, opportunities, and threats of a business or organization. However, it can also be applied to financial statements to assess their overall position and performance. Here is an example of a SWOT analysis for financial statements:


    1. Strong liquidity position: High levels of cash and short-term investments indicate the ability to meet short-term obligations.
    2. Positive profitability: Consistent growth in revenue and net income demonstrates a healthy financial performance.
    3. Low debt burden: Low levels of debt and interest expenses indicate a strong financial structure.
    4. Diverse revenue sources: A broad customer base and diversified product/service offerings reduce dependency on a single market or customer.


    1. Decreasing profitability: Declining revenue and net income may signal a need for cost-cutting measures or strategic changes.
    2. High debt levels: Excessive long-term debt and interest expenses can strain cash flows and increase financial risk.
    3. Poor cash flow management: Inefficient working capital management or negative cash flows can lead to liquidity challenges.
    4. Lack of transparency: Incomplete or unclear financial disclosures may undermine investor confidence.


    1. Expanding markets: Entering new markets or expanding the customer base can drive revenue growth.
    2. Cost-saving initiatives: Identifying areas for cost reduction can improve profitability and financial position.
    3. Technological advancements: Adopting new technologies can enhance operational efficiency and reduce costs.
    4. Strategic partnerships: Collaborating with other organizations can create opportunities for synergies and increased market share.


    1. Economic downturn: A recession or economic slowdown can negatively impact revenue and profitability.
    2. Regulatory changes: New regulations or compliance requirements may increase costs or limit business operations.
    3. Intense competition: Competitors with lower prices or better products/services can erode market share and profitability.
    4. Currency fluctuations: Exchange rate volatility can impact financial performance, especially for multinational companies.

    It is important to note that SWOT analysis should be conducted in conjunction with a thorough examination of the financial statements and other relevant information to make informed decisions.

    How can I find a SWOT analysis on a company?

    There are several ways to find a SWOT analysis on a company:

    1. Company Website: Start by visiting the official website of the company you are interested in. Many companies publish their SWOT analysis or similar reports in their investor relations or corporate governance sections.

    2. Financial News Websites: Check financial news websites like Bloomberg, Reuters, or Yahoo Finance. These platforms often provide comprehensive financial information about companies, including SWOT analysis or similar analysis reports.

    3. Business Databases: Utilize business databases such as Hoovers, Dun & Bradstreet, or Factiva. These databases compile information from various sources and often include SWOT analysis as part of their company profiles.

    4. Stock Market Research: If the company is publicly traded, you can find SWOT analysis or similar reports from stock market research platforms like Morningstar or Seeking Alpha. These platforms offer detailed analysis on companies, including their strengths, weaknesses, opportunities, and threats.

    5. Academic Journals and Research Papers: Search through academic journals or research databases like JSTOR or Google Scholar. Many researchers and scholars conduct SWOT analysis on companies and publish their findings in these platforms.

    6. Business Consulting Firms: Some consulting firms publish SWOT analysis reports or whitepapers on their websites, especially for well-known companies. Examples of such firms include McKinsey & Company, Boston Consulting Group (BCG), or PricewaterhouseCoopers (PwC).

    Remember that the availability of SWOT analysis reports can vary depending on the company and industry. Additionally, keep in mind that SWOT analysis reports from different sources may have varying perspectives and conclusions, so it's always beneficial to review multiple sources for a comprehensive understanding.

    What are the weaknesses of a financial SWOT analysis?

    There are several weaknesses associated with conducting a financial SWOT analysis:

    1. Subjectivity: SWOT analysis is subjective in nature and relies on the perception and judgment of the individuals conducting the analysis. This subjectivity can introduce bias and lead to inaccurate or incomplete assessments.

    2. Lack of quantitative data: Financial SWOT analysis often involves qualitative assessments and subjective opinions rather than relying on concrete quantitative data. This can limit the accuracy and reliability of the analysis.

    3. Oversimplification: SWOT analysis tends to oversimplify complex financial situations by categorizing them into broad categories of strengths, weaknesses, opportunities, and threats. This oversimplification may overlook or ignore crucial details or intricacies that can significantly impact the financial position.

    4. Lack of prioritization: SWOT analysis does not provide a framework for prioritizing or ranking the identified factors. It does not distinguish between factors that have a significant impact on the financial situation and those that are relatively insignificant.

    5. Lack of external perspective: SWOT analysis is typically conducted internally within an organization, which can result in a biased view. It may fail to consider external factors such as market trends, competitive landscape, or regulatory changes that can significantly impact the financial position.

    6. Lack of actionability: SWOT analysis may identify strengths, weaknesses, opportunities, and threats, but it does not provide a clear roadmap or actionable steps to address them. It lacks the specificity needed to develop effective financial strategies or plans.

    7. Limited scope: Financial SWOT analysis focuses primarily on the financial aspects of an organization, neglecting other critical factors such as operational efficiency, human resources, or technological advancements. This limited scope can lead to a narrow understanding of the overall financial health of the organization.

    It is important to recognize these weaknesses and supplement the financial SWOT analysis with other financial analysis tools and data sources to ensure a comprehensive assessment of the financial situation.

    Which companies have a SWOT analysis?

    Many companies have a SWOT analysis available, as it is a common tool used in business planning and strategic management. Some examples of companies that have published their SWOT analysis include:

    1. Apple Inc.
    2. Google (Alphabet Inc.)
    3. Amazon.com Inc.
    4. Microsoft Corporation
    5. The Coca-Cola Company
    6. Walmart Inc.
    7. Tesla Inc.
    8. Nike Inc.
    9. McDonald's Corporation
    10. Procter & Gamble Co.

    Please note that the availability of a company's SWOT analysis may vary, and it is recommended to check their official websites or annual reports for the most up-to-date information.

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