Presentations made painless

Company > Square: Business Model, SWOT Analysis, and Competitors 2023

Square: Business Model, SWOT Analysis, and Competitors 2023

Published: Mar 31, 2023

Inside This Article


    Square, a popular payment processing platform founded in 2009, has experienced significant growth in recent years. As of 2021, it has expanded its services to include e-commerce, payroll, and small business loans. This blog article will provide an in-depth analysis of Square's business model, SWOT analysis, and competitors, as well as predictions for the company's future in 2023.

    What You Will Learn:

    • The ownership structure of Square, including major shareholders and key executives.
    • The mission statement of Square and how it guides the company's operations and goals.
    • The various revenue streams that Square utilizes to make money, including transaction fees, subscription services, and hardware sales.
    • A detailed breakdown of Square's business model canvas, including key partners, activities, resources, and customer segments.
    • A look at Square's main competitors in the mobile payment and point-of-sale market, including PayPal, Stripe, and Shopify.
    • An in-depth SWOT analysis of Square, examining the company's strengths, weaknesses, opportunities, and threats in the current market.

    Who owns Square?

    Square, Inc. is a publicly traded company, which means that its ownership is distributed among its shareholders. The company was founded in 2009 by Jack Dorsey, who also co-founded Twitter. Since its inception, Square has gone through several rounds of funding and has had multiple investors.

    As of June 2021, the largest shareholder of Square is Jack Dorsey himself, ## Who owns approximately 14.2% of the company's outstanding shares. Other major shareholders include Vanguard Group, BlackRock, and Morgan Stanley. These institutional investors own significant stakes in the company, with each holding between 5% to 7% of the outstanding shares.

    Despite Jack Dorsey's significant ownership stake, he stepped down as CEO of Square in 2021 to focus on his other venture, Twitter. He remains on the board of directors and is involved in the company's strategic direction.

    In summary, Square is owned by a diverse group of shareholders, including institutional investors and its founder Jack Dorsey. As a publicly traded company, anyone can purchase shares of Square on the stock market and become a part owner of the company.

    What is the mission statement of Square?

    Square is a technology company that aims to empower businesses of all sizes by providing them with tools and services that allow them to succeed and grow. To achieve this goal, the company has a clear mission statement that guides its every action.

    The mission statement of Square is "to provide easy, affordable, and fast financial tools to empower everyone to participate in the economy." This statement reflects the company's commitment to democratizing access to financial services and leveling the playing field for small businesses and entrepreneurs.

    At its core, Square's mission is all about inclusion and accessibility. The company believes that everyone should have access to the tools and resources they need to succeed in today's economy, regardless of their background, experience, or financial status. By providing easy-to-use and affordable financial tools, Square aims to empower people to take control of their financial futures and build successful businesses.

    To achieve its mission, Square offers a range of products and services that are designed to help businesses of all sizes thrive. These include payment processing solutions, point-of-sale systems, invoicing and payment tracking tools, and more. By providing these tools, Square enables businesses to streamline their operations, improve their cash flow, and focus on what they do best: serving their customers and growing their businesses.

    Overall, Square's mission is a powerful statement of its commitment to empowering individuals and businesses to succeed in today's economy. By providing innovative and accessible financial tools, the company is helping to level the playing field and create new opportunities for entrepreneurs and small businesses around the world.

    How does Square make money?

    Square is a payment processing company that offers a range of financial services to small and medium-sized businesses. The company generates revenue through various means, including transaction fees, subscription fees, and hardware sales.

    Transaction Fees: Square charges a fee for every transaction processed through its payment processing system. The fee varies depending on the type of transaction and the payment method used. For example, Square charges a fee of 2.6% + 10 cents for swiped transactions and 3.5% + 15 cents for manually entered transactions. These fees are typically passed on to the business owner, who may choose to absorb the cost or pass it on to the customer.

    Subscription Fees: Square offers a range of subscription services to its customers, including Square for Retail and Square for Restaurants. These services provide businesses with additional features and functionality, such as inventory management and employee management tools. Square charges a monthly subscription fee for these services, which varies depending on the level of service required.

    Hardware Sales: Square also generates revenue through the sale of hardware, such as card readers and point-of-sale systems. These products are designed to work seamlessly with Square's payment processing system, providing businesses with a complete solution for their financial needs. Square offers a range of hardware options to suit different business needs, from basic card readers to more advanced point-of-sale systems with integrated inventory management.

    In summary, Square generates revenue through a combination of transaction fees, subscription fees, and hardware sales. These revenue streams enable the company to continue to innovate and provide businesses with the tools they need to succeed in an increasingly competitive marketplace.

    Square Business Model Canvas Explained

    When it comes to starting a new business, having a solid plan in place is key. The Square Business Model Canvas is a popular tool for entrepreneurs to use in order to map out their business idea and create a plan for success. Here's a breakdown of each section of the Square Business Model Canvas:

    1. Customer Segments: This section is all about identifying the target audience for your business. Who are your ideal customers? What are their needs and pain points? This information will help you tailor your product or service to meet their specific needs.

    2. Value Proposition: This section is where you define the unique value that your business offers to your customers. What sets you apart from your competitors? What problem does your business solve?

    3. Channels: This section is about how you plan to reach your customers. Will you be selling your product online, in a physical store, or both? Will you be using social media to advertise your business? This section is all about how you plan to get your product or service in front of your target audience.

    4. Customer Relationships: This section is about how you plan to build and maintain relationships with your customers. Will you offer personalized customer service? Will you have a loyalty program to reward repeat customers?

    5. Revenue Streams: This section is about how your business will generate revenue. Will you charge a flat fee for your product or service, or will you offer subscriptions or memberships? This section is all about how you plan to make money.

    6. Key Activities: This section is about the core activities that your business needs to perform in order to be successful. What are the key tasks that need to be completed on a regular basis? This section is all about the day-to-day operations of your business.

    7. Key Resources: This section is about the resources your business needs in order to function. This includes physical resources like equipment and inventory, as well as human resources like employees and contractors.

    8. Key Partners: This section is about any external partners that your business needs in order to be successful. This could include suppliers, contractors, or other businesses that you collaborate with.

    9. Cost Structure: This section is about the costs associated with running your business. This includes both fixed costs like rent and utilities, as well as variable costs like materials and labor.

    By filling out each section of the Square Business Model Canvas, you'll have a clear plan for how your business will operate and generate revenue. This tool is a great way to ensure that you've thought through all the key components of your business idea and have a solid plan in place before launching your business.

    Which companies are the competitors of Square?

    Square is widely recognized as one of the leading payment processing companies globally. However, it still faces stiff competition from other companies offering similar services. Here are some of Square's top competitors:

    1. PayPal: PayPal is a well-known payment processing company that offers services similar to those of Square. The company has built a reputation for itself as a reliable and efficient payment processing platform, making it one of the top competitors of Square.

    2. Stripe: Stripe is another payment processing company that has gained a lot of popularity in recent years. The company offers a wide range of payment processing solutions, including online payments, mobile payments, and subscription billing. Stripe's focus on developer-friendly tools and APIs has helped it gain a loyal following among tech companies.

    3. Adyen: Adyen is a payment processing company that has been making waves in the industry in recent years. The company's platform allows businesses to accept payments from customers across multiple channels, including online, mobile, and in-store. Adyen's platform also supports a wide range of payment methods, making it a popular option for businesses looking for a flexible payment processing solution.

    4. Amazon Pay: Amazon Pay is a payment processing service offered by Amazon. The service allows customers to use their Amazon accounts to make payments on other websites. Amazon Pay's integration with Amazon's ecosystem of products and services gives it a unique advantage over other payment processing companies.

    5. Square's traditional competitors: Square's traditional competitors include established payment processing companies like First Data, Worldpay, and Global Payments. These companies have been in the industry for a long time and have built up a large customer base, making them formidable competitors to Square.

    In conclusion, Square faces stiff competition from a variety of companies offering similar payment processing services. However, Square's focus on offering intuitive and easy-to-use tools, along with its commitment to innovation, has helped it maintain its position as one of the leading payment processing companies in the world.

    Square SWOT Analysis

    When it comes to analyzing a business or a company, one effective tool is the SWOT analysis. This analysis helps in evaluating the Strengths, Weaknesses, Opportunities, and Threats of a business. In this section, we will take a closer look at the SWOT analysis of Square, a revolutionary payment processing company.


    Square has revolutionized the payment processing industry by introducing a new way of accepting payments. Its mobile payment technology has made it easier for small businesses to accept credit and debit card payments. Square has also introduced a range of other tools such as point-of-sale systems, payroll services, and mobile payments that cater to small businesses.

    Square's brand has become synonymous with innovation, and its products and services have become the go-to solutions for small businesses. The company has a strong brand reputation, and its products and services are well recognized in the market.


    Square's focus on small businesses has limited its customer base. The company has not yet been able to penetrate the larger enterprise market, which has resulted in a limited revenue stream. The company's business model is focused on transaction fees, which means that its revenue is directly tied to the transaction volume. This can be a weakness if transaction volume decreases.


    Square has ample opportunities to expand its business by targeting larger enterprises. The company can also expand its product offerings to include more services for small businesses. Square can also expand its global reach and tap into international markets where mobile payments are gaining popularity.


    Square faces stiff competition from other payment processing companies such as PayPal, Stripe, and Square's own clients. These competitors can offer similar services at competitive prices, which can result in a loss of market share for Square. The company also faces the threat of increasing regulations and compliance requirements for payment processing. Any changes in regulations can impact Square's business model and revenue stream.

    In conclusion, Square's SWOT analysis shows that while the company has a strong brand reputation and innovative products, it also faces some challenges in terms of expanding its customer base and dealing with increasing competition and regulations. However, with the right strategies and focus, Square can overcome these challenges and continue to revolutionize the payment processing industry.

    Key Takeaways:

    • Square is owned by Jack Dorsey, the co-founder and CEO of Twitter.
    • The mission statement of Square is to help sellers start, run, and grow their businesses by providing them with tools and services that are affordable and accessible.
    • Square makes money by charging a transaction fee on each payment processed through its platform, as well as through its various other services, such as Square Capital and Square Payroll.
    • Square's business model canvas includes key elements such as customer segments, value propositions, channels, revenue streams, and cost structure.
    • Square's main competitors include PayPal, Shopify, and Stripe, among others. A SWOT analysis of Square reveals strengths such as its strong brand and easy-to-use platform, weaknesses such as its reliance on small and medium-sized businesses, opportunities such as expanding internationally, and threats such as increased competition and regulatory challenges.


    In conclusion, Square has revolutionized the way small businesses accept payments and manage their finances. The company was founded by Jack Dorsey, who also co-founded Twitter. Square's mission statement is to "empower small businesses to participate in the economy and grow their own communities." Square makes money through transaction fees and its various software and hardware products. Their business model canvas includes key partners, key activities, key resources, value proposition, customer segments, customer relationships, channels, cost structure, and revenue streams. Some of Square's competitors include PayPal, Stripe, and Shopify. While Square has a strong presence in the market, it also faces challenges such as increasing competition and potential security breaches. Overall, Square's strengths, weaknesses, opportunities, and threats are analyzed in their SWOT analysis, which can serve as a guide for their future growth and success.


    What are the weaknesses of Square?

    Some of the weaknesses of Square include:

    1. Reliance on internet connectivity: Square is primarily a cloud-based platform, which means it heavily depends on a stable internet connection. Any disruption in internet connectivity can hinder the smooth functioning of Square's services.

    2. Limited compatibility: Square's hardware and software are designed to work seamlessly with Square's own ecosystem. While it offers integrations with various third-party applications, there may be limitations or compatibility issues with certain software or hardware systems.

    3. High transaction fees: Square charges a percentage-based fee for each transaction processed through its platform. While this fee structure may be suitable for small businesses, larger businesses with high transaction volumes may find it more expensive compared to other payment processors.

    4. Limited customer support: Square primarily offers customer support through email, chat, and an online knowledge base. While they have improved their support services over the years, the level of support may not be as comprehensive or immediate as some businesses may require.

    5. Limited international presence: Square's services are primarily available in the United States, Canada, Australia, Japan, and the United Kingdom. This limited international presence can be a disadvantage for businesses operating in other countries.

    6. Lack of advanced features: While Square offers a range of basic payment processing and point-of-sale features, it may lack some advanced functionalities that larger businesses may require, such as advanced inventory management, complex reporting, or extensive customization options.

    7. Security concerns: Although Square takes security measures to protect user data, any cloud-based system carries inherent cybersecurity risks. Concerns about data breaches or unauthorized access to sensitive information may be a potential weakness for Square.

    What are the 4 areas of SWOT analysis explain?

    The four areas of SWOT analysis are strengths, weaknesses, opportunities, and threats. Here is an explanation of each area:

    1. Strengths: These are the internal factors that give an organization an advantage over its competitors. Strengths could include unique resources, skills, expertise, or a strong brand reputation. By identifying and leveraging their strengths, organizations can position themselves better in the market and capitalize on their competitive advantages.

    2. Weaknesses: These are the internal factors that hinder an organization's performance or put it at a disadvantage compared to competitors. Weaknesses could include a lack of resources, outdated technology, poor management, or a weak brand image. Identifying weaknesses is crucial as it allows organizations to address these areas and develop strategies to overcome or minimize their impact.

    3. Opportunities: These are the external factors or situations that could benefit an organization or create new possibilities for growth and success. Opportunities could arise from market trends, emerging technologies, changes in consumer behavior, or new market segments. By identifying and capitalizing on opportunities, organizations can expand their market presence and gain a competitive edge.

    4. Threats: These are the external factors or situations that could negatively impact an organization's performance or pose risks to its success. Threats could include intense competition, changing regulations, economic downturns, or disruptive technologies. Identifying threats helps organizations to develop contingency plans, mitigate risks, and stay prepared for potential challenges.

    Overall, SWOT analysis provides a comprehensive framework for organizations to assess their internal strengths and weaknesses and evaluate external opportunities and threats. This analysis helps in strategic planning, decision-making, and the development of effective strategies to improve performance and achieve organizational goals.

    What are the SWOT analysis characteristics in four quadrants?

    SWOT analysis involves evaluating an organization or project's strengths, weaknesses, opportunities, and threats. The characteristics of each quadrant are as follows:

    1. Strengths:
    • Internal factors that give the organization a competitive advantage.
    • Positive attributes and resources that the organization possesses.
    • Examples include strong brand recognition, skilled workforce, advanced technology, or unique products/services.
    1. Weaknesses:
    • Internal factors that hinder the organization's performance or put it at a disadvantage.
    • Areas where the organization lacks skills, resources, or experience.
    • Examples include outdated technology, high employee turnover, limited financial resources, or weak distribution channels.
    1. Opportunities:
    • External factors that can benefit the organization or project.
    • Emerging trends, market changes, or customer needs that can be leveraged.
    • Examples include new market segments, partnerships, technological advancements, or favorable government policies.
    1. Threats:
    • External factors that can potentially harm the organization or project.
    • Competitors, economic downturns, changing regulations, or market saturation.
    • Examples include intense competition, changing consumer preferences, disruptive technologies, or legal challenges.

    By analyzing these four quadrants, organizations can identify their strengths to capitalize on, weaknesses to address, opportunities to seize, and threats to mitigate. This helps in developing effective strategies and making informed decisions.

    What does SWOT analysis mean in real estate?

    SWOT analysis in real estate refers to a strategic planning tool used to evaluate the strengths, weaknesses, opportunities, and threats associated with a real estate project or investment. It helps real estate professionals assess the internal and external factors that may impact the success or failure of a property or venture. By analyzing the strengths and weaknesses, such as location, property condition, financing options, market demand, competition, and regulatory factors, individuals or organizations can make informed decisions and develop effective strategies to maximize their real estate investments.

    Want to create a presentation now?

    • instantly

      Instantly Create A Deck

      Let PitchGrade do this for me

    • smile

      Hassle Free

      We will create your text and designs for you. Sit back and relax while we do the work.

    Explore More Content