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Company > Saputo: Business Model, SWOT Analysis, and Competitors 2023

Saputo: Business Model, SWOT Analysis, and Competitors 2023

Published: May 05, 2023

Inside This Article


    In this blog article, we will delve into the business model, SWOT analysis, and competitors of Saputo, a leading dairy company. Saputo has established itself as a major player in the global dairy industry, known for its high-quality products and strong presence in both domestic and international markets. By analyzing the company's business model, strengths, weaknesses, opportunities, and threats, as well as its key competitors, we aim to provide valuable insights into Saputo's position and potential growth in the year 2023.

    What You Will Learn:

    • Who owns Saputo: Discover the key stakeholders and shareholders of Saputo, revealing the ownership structure of this prominent dairy company.
    • The mission statement of Saputo: Gain insight into Saputo's purpose and goals as a company, understanding their core values and direction.
    • How Saputo makes money: Explore the various revenue streams and business strategies employed by Saputo to generate income and maintain profitability.
    • Saputo's Business Model Canvas explained: Understand the key components of Saputo's business model, including their value proposition, customer segments, distribution channels, and more.
    • Competitors of Saputo: Identify the main rivals and competitors in the dairy industry, examining how Saputo positions itself and competes in the market.
    • Saputo SWOT Analysis: Analyze the strengths, weaknesses, opportunities, and threats faced by Saputo, providing a comprehensive overview of its current business environment.

    Who owns Saputo?


    Saputo is a leading Canadian dairy company that has established a strong presence in the global market. As a publicly traded company, its ownership is distributed among a diverse group of shareholders. In this section, we will delve into the ownership structure of Saputo and explore the key stakeholders involved in the company.

    Major Shareholders

    Saputo's ownership is primarily held by institutional investors, including pension funds, mutual funds, and other financial institutions. These major shareholders play a significant role in shaping the company's direction and decision-making processes. The largest institutional shareholders of Saputo include well-known entities such as BlackRock, The Vanguard Group, and Caisse de dépôt et placement du Québec.

    Family Ownership

    Saputo has deep-rooted family ties, as it was founded by the Saputo family in 1954. While the family's ownership stake has gradually decreased over the years due to public offerings and acquisitions, they still retain a significant portion of the company's shares. The Saputo family members are actively involved in the company's management and continue to shape its long-term vision.

    Public Shareholders

    Apart from institutional investors and the Saputo family, there is a substantial number of individual shareholders who own Saputo's stock. These public shareholders comprise a diverse group of individuals who have invested in the company through stock exchanges. Public shareholders have the opportunity to participate in the company's growth and receive dividends based on their ownership stake.

    Employee Ownership

    Saputo acknowledges the importance of its employees and encourages their ownership participation. The company has implemented various employee share ownership programs to reward and incentivize its workforce. These programs allow employees to purchase company shares at a discounted price, fostering a sense of ownership and aligning their interests with the company's success.


    Saputo's ownership structure is a combination of institutional investors, the Saputo family, public shareholders, and employee ownership. This diverse ownership base reflects the company's commitment to transparency, accountability, and shared success. The involvement of various stakeholders ensures a balanced approach to decision-making and contributes to Saputo's continued growth and prosperity in the global dairy industry.

    What is the mission statement of Saputo?

    The Mission Statement of Saputo

    Saputo, as a leading dairy processing company, has a clear and well-defined mission statement that guides its operations and strategic decisions. The company's mission statement can be summarized as follows:

    "To pursue excellence in the dairy industry by producing and delivering high-quality products while fostering strong relationships with customers, consumers, employees, and communities."

    This mission statement reflects Saputo's commitment to excellence in every aspect of its business, from the quality of its products to the relationships it builds with various stakeholders. Let's take a closer look at the key elements of Saputo's mission statement:

    1. Pursuing Excellence in the Dairy Industry

    Saputo's mission statement emphasizes the company's dedication to achieving excellence within the dairy industry. This commitment encompasses all aspects of their operations, including sourcing high-quality milk, implementing efficient production processes, and continuously improving their products.

    By striving for excellence, Saputo aims to differentiate itself from competitors and become a leader in the dairy market. This dedication to excellence also translates into providing customers and consumers with products that meet the highest standards of quality and taste.

    2. Producing and Delivering High-Quality Products

    Central to Saputo's mission statement is the production and delivery of high-quality dairy products. The company places great importance on ensuring that its products meet or exceed customer expectations in terms of taste, nutritional value, and safety.

    Saputo achieves this by adhering to rigorous quality control measures throughout its production facilities, from the sourcing of raw milk to the packaging of finished products. By consistently delivering high-quality dairy products, Saputo aims to build trust and loyalty among its customers and consumers.

    3. Fostering Strong Relationships

    Another key element of Saputo's mission statement is its commitment to fostering strong relationships with various stakeholders. This includes customers, consumers, employees, and communities.

    By prioritizing relationships, Saputo aims to create a positive and collaborative environment where all stakeholders can thrive. This involves actively listening to customers' needs, providing exceptional customer service, and engaging with consumers to understand their preferences and expectations.

    Internally, Saputo values its employees and strives to provide them with a supportive and inclusive working environment. By fostering strong relationships with employees, Saputo aims to attract and retain top talent, which ultimately drives the company's success.

    Furthermore, Saputo recognizes the importance of being a responsible corporate citizen. The company actively engages with the communities in which it operates, supporting local initiatives, and contributing to social and environmental causes. By building strong relationships with communities, Saputo seeks to make a positive impact and be recognized as a trusted and responsible corporate entity.

    In conclusion, Saputo's mission statement encapsulates the company's commitment to excellence, producing high-quality dairy products, and fostering strong relationships with customers, consumers, employees, and communities. This mission statement guides Saputo's strategic decisions and serves as a constant reminder of the company's core values and objectives.

    How does Saputo make money?

    Overview of Saputo

    Saputo is a leading Canadian dairy company that operates globally. With a strong presence in North America, South America, and Australia, Saputo focuses on producing, distributing, and selling a wide range of dairy products. These include cheese, milk, butter, yogurt, and other dairy-based ingredients.

    Revenue Streams

    1. Cheese Products

    Saputo generates a significant portion of its revenue from manufacturing and selling a diverse range of cheese products. With a vast portfolio of cheese brands, including well-known names like Armstrong, Dairyland, and Frigo, Saputo caters to various consumer preferences. The company offers a wide range of cheese types, such as mozzarella, cheddar, feta, and blue cheese, among others. Saputo's cheese products are distributed through retail channels, foodservice providers, and industrial clients, both domestically and internationally.

    2. Dairy Ingredients

    In addition to cheese products, Saputo also derives revenue from the sale of dairy ingredients. These ingredients are used as inputs in various food and beverage manufacturing processes. Saputo offers a range of dairy ingredients like milk powders, whey powders, and milk protein concentrates. These products find applications in the production of baked goods, infant formulas, sports nutrition, and other food products. Saputo's dairy ingredients are sold to industrial customers globally, contributing to the company's revenue diversification.

    3. Fluid Milk and Cream

    Another significant revenue stream for Saputo is the production and distribution of fluid milk and cream. The company offers a range of milk and cream products, including whole milk, reduced-fat milk, and cream. These products are sold through retail channels, such as supermarkets and convenience stores, as well as directly to foodservice providers. Saputo's fluid milk and cream division often benefits from its strong brand recognition and its ability to meet consumer demands for high-quality dairy products.

    4. Cultured Products

    Saputo's revenue is further enhanced by its cultured products division. This segment includes products like yogurt, sour cream, and cottage cheese. With a focus on innovation and consumer preferences, Saputo offers a variety of flavors and formats to cater to different market segments. The company distributes its cultured products through retail channels, including grocery stores and supermarkets, as well as through foodservice providers. This division helps Saputo capture additional market share and increase its overall revenue.


    Saputo relies on a diverse range of revenue streams to generate its income. From cheese products and dairy ingredients to fluid milk and cream, and cultured products, Saputo's broad portfolio ensures its ability to cater to different market segments and meet consumer demands. With a global presence and strong brand recognition, Saputo continues to thrive in the competitive dairy industry.

    Saputo Business Model Canvas Explained

    Introduction to the Business Model Canvas

    The Business Model Canvas is a strategic management tool that provides a visual representation of a company's business model. It consists of nine key building blocks that help entrepreneurs and managers understand, evaluate, and communicate their business model effectively. In this section, we will explore the Saputo Business Model Canvas and shed light on how this Canadian dairy company creates and delivers value to its stakeholders.

    Key Partnerships

    Saputo, as a leading dairy processor and cheese producer, relies on strategic partnerships to strengthen its operations and expand its market reach. The company collaborates with milk producers, farmers, and suppliers to ensure a consistent supply of high-quality dairy products. These partnerships enable Saputo to maintain a sustainable and reliable source of raw materials, reduce production costs, and foster innovation in the dairy industry.

    Furthermore, Saputo also engages in strategic partnerships with retailers and foodservice providers to distribute its products efficiently. By partnering with key players in the distribution network, Saputo can reach a wider customer base and increase its market share.

    Key Activities

    Saputo's key activities revolve around the production, processing, and distribution of dairy products. The company operates numerous dairy processing plants and cheese production facilities across North America, Europe, and Australia. These sites are equipped with state-of-the-art technology and adhere to strict quality standards to ensure the production of safe and high-quality dairy products.

    Saputo also invests in research and development activities to innovate its product portfolio and improve production processes. By continuously exploring new technologies and market trends, the company aims to stay ahead of its competitors and meet the evolving needs of its customers.

    Key Resources

    To effectively execute its business model, Saputo relies on various key resources. Firstly, the company heavily relies on its skilled workforce, which includes dairy experts, production staff, and sales professionals. Saputo prioritizes employee training and development to ensure a capable and knowledgeable workforce that can deliver exceptional products and services.

    Additionally, Saputo's extensive network of dairy processing plants and cheese production facilities serves as a vital resource. These facilities provide the necessary infrastructure and equipment to carry out the production and processing activities efficiently.

    Value Proposition

    Saputo's value proposition lies in its ability to offer a wide range of high-quality dairy products to its customers. The company leverages its expertise in dairy processing to deliver products that meet the highest quality standards and satisfy customer preferences. Saputo's diverse product portfolio includes cheese, milk, butter, yogurt, and dairy ingredients, catering to various consumer segments and market demands.

    Furthermore, Saputo emphasizes sustainability in its value proposition by prioritizing environmental stewardship and responsible sourcing practices. The company strives to minimize its carbon footprint, reduce waste generation, and promote animal welfare throughout its supply chain. By aligning its values with those of its customers, Saputo creates a strong value proposition that resonates with environmentally conscious consumers.


    The Saputo Business Model Canvas provides a comprehensive overview of how the company creates and delivers value to its stakeholders. Through strategic partnerships, key activities, and key resources, Saputo ensures a consistent supply of high-quality dairy products that cater to diverse customer needs. By continuously innovating and emphasizing sustainability, Saputo maintains its position as a leading player in the global dairy industry.

    Which companies are the competitors of Saputo?

    Competitors of Saputo

    Saputo, a leading dairy company based in Canada, faces competition from several key players in the dairy industry. Here are some of the main competitors of Saputo:

    1. Danone: Danone is a multinational food-products company that specializes in dairy products. With a strong global presence, Danone competes with Saputo in various markets, including cheese, yogurt, and dairy alternatives.

    2. Nestlé: As one of the largest food and beverage companies worldwide, Nestlé is a significant competitor for Saputo. Nestlé offers a wide range of dairy products, including milk, cheese, and ice cream, and has a strong distribution network globally.

    3. Kraft Heinz: Kraft Heinz is a major player in the dairy industry, known for its cheese products. With popular brands like Philadelphia and Kraft Singles, Kraft Heinz competes directly with Saputo in the cheese segment.

    4. Fonterra: Fonterra, based in New Zealand, is one of the world's largest dairy companies. It is a cooperative that exports dairy products globally. Fonterra competes with Saputo in various markets, particularly in Asia and Oceania.

    5. Lactalis: Lactalis, a French dairy company, is another significant competitor of Saputo. With a diverse product portfolio that includes cheese, milk, butter, and yogurt, Lactalis competes in multiple markets where Saputo operates.

    6. FrieslandCampina: FrieslandCampina, a Dutch dairy cooperative, is a global player in the dairy industry. It produces and distributes various dairy products, such as milk, cheese, and dairy-based beverages. FrieslandCampina competes with Saputo in Europe and other regions.

    7. Arla Foods: Arla Foods, a Danish-Swedish cooperative, is a major competitor for Saputo in the dairy market. Arla Foods offers a wide range of dairy products, including milk, cheese, and butter, and has a strong presence in Europe.

    These are just a few of the key competitors that Saputo faces in the dairy industry. The competition among these companies is intense, driving innovation and quality improvements to meet the evolving demands of consumers. Saputo continues to strive for growth and maintain its position as a leading player in the global dairy market.

    Saputo SWOT Analysis


    1. Strong market presence: Saputo is one of the largest dairy processors in the world, with a strong market presence in Canada, the United States, and Australia. The company has a wide range of products, including cheese, milk, cream, yogurt, and dairy ingredients, which allows it to cater to diverse customer needs.

    2. Diversified product portfolio: Saputo offers a diverse range of dairy products, catering to different customer segments. This diversification helps the company to mitigate risks associated with fluctuations in demand for specific products and allows it to capture a larger market share.

    3. Efficient supply chain: Saputo has built a robust and efficient supply chain network, ensuring the timely delivery of products to customers. The company has strategically located production facilities, distribution centers, and warehouses, allowing it to serve customers effectively while minimizing transportation costs.


    1. Dependence on commodity prices: As a dairy processor, Saputo is highly dependent on the prices of raw materials such as milk and cheese. Fluctuations in commodity prices can significantly impact the company's profitability. Moreover, the company may face challenges in passing on price increases to customers, especially in highly competitive markets.

    2. Limited international presence: Although Saputo has a strong market presence in North America and Australia, its international presence is relatively limited. This can be a weakness as it exposes the company to risks associated with regional economic conditions and trade barriers.


    1. Growing demand for organic and plant-based products: With the increasing awareness of health and environmental concerns, there is a growing demand for organic and plant-based dairy alternatives. Saputo can capitalize on this trend by expanding its portfolio of organic and plant-based products or by acquiring companies already operating in these segments.

    2. Emerging markets: Saputo has the opportunity to expand its operations in emerging markets such as Asia and Latin America. These regions have a growing middle class and an increasing demand for dairy products. By entering these markets, Saputo can tap into new revenue streams and diversify its geographical presence.


    1. Intense competition: The dairy industry is highly competitive, with numerous players vying for market share. Saputo faces competition from large multinational companies as well as regional and local dairy processors. Intense competition can lead to price wars, eroding profit margins and market share.

    2. Changing consumer preferences: Consumer preferences are constantly evolving, and there is a growing demand for healthier and more sustainable food options. If Saputo fails to adapt to these changing preferences and consumer trends, it may lose market share to competitors who are quick to respond to these shifts.

    3. Regulatory challenges: The dairy industry is subject to various regulations regarding food safety, labeling, and environmental sustainability. Compliance with these regulations can be costly and time-consuming. Additionally, changes in regulations or the introduction of stricter standards can pose challenges for Saputo in terms of operational adjustments and increased costs.

    Key Takeaways

    • Saputo is a publicly traded company, meaning it is owned by its shareholders who hold its stocks.
    • The mission statement of Saputo is to be a leader in the dairy industry by providing quality products, fostering innovation, and delivering superior value to its customers.
    • Saputo makes money through its operations in the dairy industry, including the production, distribution, and sale of various dairy products such as cheese, milk, butter, and yogurt.
    • The Saputo Business Model Canvas explains how the company creates value for its customers by focusing on key activities such as sourcing high-quality milk, optimizing production processes, and building strong relationships with customers and suppliers.
    • Some of the competitors of Saputo include companies like Kraft Heinz, Danone, Nestle, and Dean Foods. A comprehensive analysis of the competitive landscape can help understand Saputo's position in the market and its strategies for growth.
    • Conducting a SWOT analysis for Saputo reveals its strengths, such as its strong global presence and diverse product portfolio, weaknesses like fluctuating commodity prices, opportunities like expanding into emerging markets, and threats like increasing competition and changing consumer preferences.


    In conclusion, Saputo is a leading Canadian dairy company that has grown into a global player in the food industry. As a publicly traded company, it is owned by a diverse group of shareholders. The mission statement of Saputo is to be the best dairy company in the world, delivering quality products that nourish and delight consumers.

    Saputo generates revenue through various channels, including the production and distribution of dairy products, such as cheese, milk, and butter, as well as through its international operations and acquisitions. Its business model canvas highlights key activities, resources, and partnerships that contribute to its success.

    While Saputo has established itself as a major player in the dairy industry, it faces competition from other prominent companies such as Kraft Heinz, Danone, and Nestlé. These companies, along with others, constantly challenge Saputo to maintain its position in the market and strive for innovation and excellence.

    A SWOT analysis of Saputo reveals its strengths, weaknesses, opportunities, and threats. Its strengths lie in its strong brand reputation, extensive distribution network, and diverse product portfolio. However, weaknesses such as dependence on raw materials and fluctuations in commodity prices pose challenges. Opportunities for Saputo include expanding into emerging markets and investing in new product development. Nevertheless, threats such as changing consumer preferences and increasing competition should be carefully monitored.

    In conclusion, Saputo's success in the dairy industry can be attributed to its strong mission statement, diversified revenue streams, and effective business model. While it faces competition and various challenges, the company continues to strive for growth and excellence in delivering quality dairy products to consumers worldwide.

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