Presentations made painless

Company > Samsung: Business Model, SWOT Analysis, and Competitors 2023

Samsung: Business Model, SWOT Analysis, and Competitors 2023

Published: Apr 19, 2023

Inside This Article


    In this blog article, we will delve into the business model of Samsung, one of the leading technology giants in the industry. We will explore the factors that have contributed to Samsung's success and examine its strategies for staying competitive in the ever-evolving market. Additionally, a SWOT analysis will be conducted to identify Samsung's strengths, weaknesses, opportunities, and threats. Furthermore, we will also take a closer look at Samsung's key competitors and how they are shaping up to challenge Samsung's dominance in 2023.

    What You Will Learn:

    • Who owns Samsung and understand the ownership structure of the company.
    • The mission statement of Samsung and gain insights into the company's goals and purpose.
    • How Samsung makes money and explore the various revenue streams of the company.
    • Understand the Samsung Business Model Canvas and how it helps in analyzing the company's key activities, resources, and value proposition.
    • Identify the competitors of Samsung and gain knowledge about the companies that pose a challenge to Samsung's market position.
    • Conduct a Samsung SWOT analysis to evaluate the company's strengths, weaknesses, opportunities, and threats in the market.

    Who owns Samsung?

    Major Shareholders

    Samsung Group is a conglomerate of various companies, and ownership is distributed among different shareholders. Let's explore the major shareholders of Samsung:

    1. Lee family: The Lee family, led by Lee Kun-hee and his children, has been a significant force in controlling Samsung Group. Lee Kun-hee, the late Chairman of Samsung, played a pivotal role in transforming the company into a global technology giant. After his passing in 2020, his son, Lee Jae-yong, also known as Jay Y. Lee, assumed the leadership position.

    2. Samsung Life Insurance: Samsung Life Insurance is the largest shareholder of Samsung Electronics, the flagship company of Samsung Group. As of 2021, it holds around 8.51% of Samsung Electronics shares. This makes them a crucial player in the ownership structure of Samsung.

    3. Foreign Institutional Investors: Foreign institutional investors, including mutual funds, pension funds, and sovereign wealth funds, also hold a significant stake in Samsung Group. These investors have recognized the company's strong performance and global market presence, making it an attractive investment option.

    Shareholding Structure

    Samsung Group has a complex shareholding structure, with various entities holding stakes in different Samsung companies. The structure is designed to maintain control and stability within the conglomerate. Here are some key entities:

    1. Samsung Electronics: Samsung Electronics is the most prominent company within the Samsung Group. It is publicly traded on the Korean Stock Exchange. The Lee family, through various avenues, holds a significant stake in Samsung Electronics. Additionally, other subsidiaries of Samsung Group, including Samsung Life Insurance, also own shares in Samsung Electronics.

    2. Samsung C&T: Samsung C&T Corporation is another major shareholder in Samsung Electronics. It is a construction and trading company that played a crucial role in the merger between Samsung Electronics and Samsung C&T in 2015. The merger aimed to streamline the ownership structure and enhance corporate governance within the Samsung Group.

    3. Cross-shareholdings: Samsung Group has historically utilized cross-shareholdings among its subsidiaries. This practice involves companies within the group holding shares in one another, creating a web of interconnected ownership. While cross-shareholdings have drawn criticism for potential conflicts of interest, Samsung has taken steps to reduce this practice in recent years.


    Ownership of Samsung Group is a complex arrangement involving the Lee family, Samsung Life Insurance, foreign institutional investors, and various subsidiaries within the conglomerate. The Lee family's influence, coupled with the significant ownership of Samsung Life Insurance, plays a vital role in decision-making within the Samsung Group. However, the company's commitment to transparency and corporate governance reforms aims to ensure a balanced and accountable ownership structure for the benefit of its stakeholders.

    What is the mission statement of Samsung?

    The Mission Statement of Samsung

    Samsung, one of the world's leading technology companies, has a clear and concise mission statement that guides its operations and strategic decisions. The mission statement of Samsung is:

    "Inspire the world with our innovative technologies, products, and design that enrich people's lives and contribute to social prosperity."

    This mission statement reflects Samsung's commitment to innovation, customer satisfaction, and social responsibility. Let's delve deeper into each aspect of Samsung's mission statement:

    Inspire the world with our innovative technologies

    Samsung strives to be at the forefront of technological advancements, constantly pushing the boundaries of innovation. Through groundbreaking research and development, Samsung aims to develop cutting-edge technologies that inspire and captivate the world. By bringing forth innovative solutions, Samsung aims to create new possibilities and enhance the lives of people globally.

    Products and design that enrich people's lives

    Samsung places a strong emphasis on creating products that have a positive impact on people's lives. Whether it's smartphones, televisions, appliances, or any other product, Samsung aims to provide customers with user-friendly, reliable, and high-quality solutions. Moreover, the company focuses on designing products that are visually appealing, ergonomic, and contribute to enhancing the overall user experience.

    Contribute to social prosperity

    Samsung recognizes its role as a corporate citizen and is committed to contributing to the social well-being of communities worldwide. The company actively engages in various corporate social responsibility initiatives, such as education programs, environmental sustainability, and philanthropic endeavors. By giving back to society, Samsung aims to create a positive and lasting impact, fostering social prosperity and sustainable development.

    In conclusion, Samsung's mission statement encapsulates its dedication to innovation, customer-centricity, and social responsibility. With a focus on inspiring the world through innovative technologies, enriching lives with superior products and design, and contributing to social prosperity, Samsung strives to be a global leader in the technology industry.

    How does Samsung make money?

    Electronics and Appliances

    One of the primary sources of revenue for Samsung comes from its extensive range of electronics and appliances. The company manufactures and sells a wide array of products, including smartphones, tablets, televisions, home appliances, and wearables. Samsung's flagship smartphones, such as the Galaxy S and Note series, are particularly popular and contribute significantly to its overall revenue. Additionally, the company's line of QLED and OLED televisions, as well as its home appliances like refrigerators, washing machines, and air conditioners, are sought-after by consumers worldwide. Samsung's continuous innovation, sleek design, and cutting-edge technology play a pivotal role in its success in the electronics and appliances sector.

    Semiconductor Business

    Samsung's semiconductor business is another major revenue generator for the company. With its advanced manufacturing capabilities, Samsung produces a wide range of semiconductor products, including memory chips, logic chips, image sensors, and display driver ICs. The company is one of the leading players in the global memory chip market, and its memory products, like DRAM (Dynamic Random Access Memory) and NAND flash memory, are in high demand by various industries, such as consumer electronics, data centers, and automotive. Furthermore, Samsung's semiconductor division supplies components to other technology companies, enabling them to manufacture their own devices and systems.

    Display Technology

    Samsung's expertise in display technology is another lucrative aspect of its business. The company is a leading manufacturer of display panels, including LCD (Liquid Crystal Display) and OLED (Organic Light Emitting Diode) screens. Samsung's display panels are widely used in its own devices, such as smartphones and televisions, as well as in products of other tech companies. The company's high-quality displays, vibrant colors, and innovative designs have helped it maintain a competitive edge in the market. Samsung's display business continues to grow, especially with the rising popularity of OLED screens in smartphones and emerging technologies like foldable displays.

    Services and Software

    In recent years, Samsung has also ventured into the realm of services and software to diversify its revenue streams. The company offers various services, such as Samsung Pay (a mobile payment platform), Samsung Health (a health and fitness app), and Samsung Cloud (cloud storage service). Additionally, Samsung has its own app store called Galaxy Store, which provides a platform for users to download applications specifically designed for Samsung devices. These services, combined with the integration of software features in its products, contribute to Samsung's revenue and enhance the overall user experience.

    Other Business Divisions

    Apart from the aforementioned sectors, Samsung has a few other business divisions that contribute to its overall revenue. These include its construction subsidiary, Samsung C&T (Construction and Trading), which engages in various infrastructure projects worldwide. Additionally, Samsung operates in the shipbuilding industry through Samsung Heavy Industries, constructing vessels such as oil tankers, container ships, and LNG carriers. Although these divisions may not be as prominent as Samsung's electronics or semiconductor businesses, they still play a role in diversifying the company's revenue sources and expanding its global presence.

    Samsung Business Model Canvas Explained

    What is the Business Model Canvas?

    The Business Model Canvas is a strategic management tool that provides a visual representation of a company's business model. It is divided into nine key building blocks that capture the essential elements of a business and how they interact with each other. These building blocks include key activities, key resources, value propositions, customer segments, customer relationships, channels, cost structure, revenue streams, and partnerships.

    Samsung's Key Activities

    Samsung, one of the world's leading technology companies, engages in various key activities to drive its business model. These activities include research and development (R&D), manufacturing, marketing and sales, customer support, and supply chain management.

    R&D is a crucial aspect of Samsung's business model as it allows the company to innovate and develop new technologies and products. With a substantial investment in R&D, Samsung has been able to stay ahead of the competition and continuously launch cutting-edge products.

    Manufacturing is another significant activity for Samsung. The company operates a vast network of manufacturing facilities worldwide, enabling it to produce a wide range of consumer electronics, including smartphones, tablets, televisions, and appliances. Samsung's efficient manufacturing processes and scale give it a competitive advantage in terms of cost and production capabilities.

    Marketing and sales play a vital role in Samsung's business model. The company heavily invests in advertising and promotional activities to build brand awareness and drive product sales. Samsung's marketing campaigns often emphasize innovation, quality, and user experience to differentiate its products from competitors.

    Customer support is a critical activity for Samsung to enhance customer satisfaction and loyalty. The company provides various support channels, including online resources, customer service centers, and warranty services, to address customer inquiries, troubleshoot issues, and offer after-sales support.

    Lastly, supply chain management is crucial for Samsung to ensure the timely delivery of its products and manage costs effectively. The company maintains strong relationships with suppliers and logistics partners to optimize its supply chain, minimize inventory levels, and streamline operations.

    Samsung's Key Resources

    To execute its business model successfully, Samsung relies on several key resources. These resources include its strong brand reputation, intellectual property, technological expertise, manufacturing capabilities, distribution networks, and a skilled workforce.

    Samsung's brand reputation is a valuable resource that has been built over decades of delivering high-quality products and innovative technologies. The company's brand recognition and trust among consumers give it a competitive edge in the market.

    Intellectual property is another critical resource for Samsung. The company holds a vast portfolio of patents and trademarks, protecting its innovations and providing a competitive barrier to entry for potential rivals.

    Technological expertise is a core resource for Samsung, enabling it to develop and integrate advanced technologies into its products. The company invests heavily in research and development to stay at the forefront of technological advancements and maintain a technological advantage over its competitors.

    Samsung's manufacturing capabilities are a significant resource that allows the company to produce its products efficiently and at scale. The company's vertically integrated manufacturing operations enable it to control the entire production process, ensuring quality and cost efficiency.

    Distribution networks play a crucial role in Samsung's business model. The company has established strong relationships with retailers and distributors worldwide, enabling its products to reach a global customer base effectively.

    Lastly, Samsung's skilled workforce is a valuable resource that drives innovation and operational excellence. The company recruits and retains top talent across various disciplines, including engineering, design, marketing, and management, to support its business objectives.

    By leveraging these key resources, Samsung is able to execute its business model and maintain a competitive advantage in the technology industry.

    Which companies are the competitors of Samsung?


    One of the primary competitors of Samsung is Apple. Known for its innovative products and strong brand loyalty, Apple has consistently been a major player in the smartphone market. The rivalry between Samsung and Apple is often referred to as the battle of the two giants, as both companies constantly strive to outdo each other in terms of technology advancements, design, and user experience. Apple's iPhone lineup competes directly with Samsung's Galaxy series, and the competition between the two companies spans across various product categories, including tablets, smartwatches, and laptops.


    Huawei, a Chinese multinational technology company, has emerged as a significant competitor to Samsung in recent years. Huawei's smartphones, particularly the flagship models from its Mate and P series, have gained popularity for their impressive camera capabilities and cutting-edge technology. Like Samsung, Huawei offers a wide range of products, including tablets and smartwatches, positioning itself as a comprehensive technology provider. Despite facing some challenges due to geopolitical issues, Huawei continues to present a strong competition to Samsung in both domestic and international markets.


    Xiaomi, a Chinese electronics company, has rapidly expanded its presence and market share in recent years, becoming a formidable competitor to Samsung. Known for offering feature-rich smartphones at competitive prices, Xiaomi has gained a significant following, particularly in emerging markets. The company's diverse product portfolio includes not only smartphones but also smart home devices, wearables, and other consumer electronics. Xiaomi's ability to offer high-quality products at affordable prices has attracted a large customer base, challenging Samsung's market dominance in various regions.


    OnePlus, a subsidiary of the Chinese company BBK Electronics, has carved a niche for itself in the premium smartphone segment, directly competing with Samsung's high-end offerings. The brand is known for its "flagship killer" approach, delivering top-notch specifications and premium design at relatively lower prices compared to other established players. OnePlus devices have gained a loyal following among tech enthusiasts and individuals seeking high-performance smartphones without breaking the bank.


    Sony, a well-known Japanese conglomerate, competes with Samsung in various consumer electronics segments, including smartphones. While Sony's smartphone division may not have achieved the same level of success as its competitors, the company continues to innovate and release feature-packed devices. Sony's Xperia lineup offers unique features such as high-resolution displays, water resistance, and advanced camera technologies. Although the competition between Samsung and Sony may not be as fierce as with other brands, Sony's presence in the market cannot be overlooked.


    Samsung faces strong competition from a range of companies, each bringing their own strengths and unique selling points to the table. Apple, Huawei, Xiaomi, OnePlus, and Sony are just a few of the main competitors that Samsung competes with in the ever-evolving consumer electronics market. As technology continues to advance and consumer preferences evolve, the competition between these companies will undoubtedly shape the future of the industry.

    Samsung SWOT Analysis


    1. Strong brand image: Samsung is recognized as one of the leading global brands in the technology industry. Its innovative products and reliable performance have built a strong reputation over the years.

    2. Diversified product portfolio: Samsung offers a wide range of products including smartphones, tablets, televisions, home appliances, and semiconductor devices. This diversification helps the company to capture various market segments and reduce risks associated with relying on a single product line.

    3. Technological innovation: Samsung has consistently invested in research and development, resulting in cutting-edge technologies and innovative features in its products. This has allowed the company to stay ahead of its competitors and maintain a competitive edge in the market.

    4. Manufacturing capabilities: Samsung has a robust manufacturing infrastructure that enables efficient production and timely delivery of its products. The company has control over its supply chain, which helps in maintaining quality standards and reducing costs.


    1. Product recalls: Samsung has faced several product recalls in the past, most notably the Galaxy Note 7 battery explosion issue. These incidents have affected the company's reputation and customer trust, leading to financial losses and a decline in market share.

    2. Dependence on Android: Samsung's smartphones primarily run on the Android operating system developed by Google. While this partnership has been beneficial in terms of software integration, it also limits Samsung's control over its smartphone ecosystem and exposes the company to potential vulnerabilities in the Android platform.

    3. Intense competition: The technology industry is highly competitive, with numerous players vying for market share. Samsung faces strong competition from rivals such as Apple, Huawei, and Xiaomi, which poses a challenge to its market dominance and profit margins.

    4. Patent infringement lawsuits: Samsung has been involved in several patent infringement lawsuits with competitors, most notably with Apple. These legal battles consume valuable resources, both in terms of time and money, and can impact the company's profitability and brand image.


    1. Growing demand for smartphones: The global smartphone market continues to expand, driven by increasing consumer demand for advanced features and connectivity. This presents an opportunity for Samsung to further penetrate emerging markets and increase its market share.

    2. Emerging technologies: The rise of technologies such as 5G, Internet of Things (IoT), and artificial intelligence (AI) opens up new avenues for Samsung to develop and offer innovative solutions. By leveraging these technologies, Samsung can create new products and services to meet changing consumer needs.

    3. Expansion into new markets: Samsung can explore untapped markets and expand its presence beyond its traditional strongholds. This includes targeting developing countries where there is a growing middle class with disposable income for consumer electronics.

    4. Strategic partnerships: Collaborating with other companies, particularly in the software and services sector, can enable Samsung to enhance its ecosystem and provide a seamless user experience. This can help the company differentiate itself from competitors and attract more customers.


    1. Intensifying competition: Samsung faces fierce competition from both established players and emerging brands. Competitors such as Apple, Huawei, and Xiaomi continuously launch new products with innovative features, challenging Samsung's market position and profitability.

    2. Economic uncertainties: The global economy is subject to fluctuations and uncertainties, which can impact consumer spending on technology products. Economic downturns or recessions can lead to reduced demand for Samsung's products and affect its revenue and profitability.

    3. Rapid technological advancements: The technology industry evolves at a rapid pace, with new advancements and breakthroughs occurring regularly. Samsung needs to stay at the forefront of these developments to avoid being left behind by competitors or becoming obsolete in the market.

    4. Geopolitical factors: Samsung operates in various countries across the world, making it vulnerable to geopolitical tensions and trade disputes. Changes in trade policies, tariffs, or political instability can disrupt the company's supply chain and affect its operations and financial performance.

    Key Takeaways

    • Samsung is a South Korean multinational conglomerate, founded by Lee Byung-chul in 1938, and it is currently owned by various shareholders, both institutional and individual.
    • Samsung's mission statement is to "Inspire the world with innovative technologies, products, and designs that enrich people's lives and contribute to social prosperity."
    • Samsung generates revenue through its diverse portfolio of businesses, including consumer electronics, semiconductors, information technology, and more. Its main sources of income are the sales of smartphones, televisions, and memory chips.
    • The Samsung Business Model Canvas encompasses key elements such as key partners, key activities, value proposition, customer segments, channels, customer relationships, revenue streams, resources, and cost structure.
    • Samsung faces competition from major players in the technology industry, including Apple, Huawei, Xiaomi, Sony, LG, and other companies that offer similar products and services.
    • In a SWOT analysis, Samsung's strengths include a strong brand image, diverse product range, and technological innovation. Its weaknesses lie in legal disputes and product recalls. Opportunities for Samsung include emerging markets and new technologies, while threats include intense competition and changing consumer preferences.


    In conclusion, Samsung, a multinational conglomerate, is owned by various shareholders, with the Lee family holding a significant stake. The company's mission statement focuses on inspiring the world with innovative technologies, products, and designs that enrich people's lives. Samsung generates its revenue through diverse business sectors, including consumer electronics, IT and mobile communications, and device solutions.

    By employing a business model canvas, Samsung ensures a cohesive strategy that integrates key activities, resources, and partnerships to deliver value to its customers. The canvas encompasses product development, manufacturing, marketing, and sales, all geared towards meeting customer needs and enhancing their experience.

    In terms of competition, Samsung faces rivalry from various companies across different sectors. In consumer electronics, Apple is a prominent competitor, known for its innovative and premium products. Huawei and Xiaomi also pose challenges in the smartphone market. In the semiconductor industry, Intel and Qualcomm are strong competitors, while LG Electronics competes with Samsung in various consumer electronics segments.

    Lastly, conducting a SWOT analysis reveals Samsung's strengths, such as its strong brand image and extensive product portfolio, as well as weaknesses like legal disputes and the need for continuous innovation. Opportunities lie in emerging technologies and markets, while threats include intense competition and economic fluctuations.

    Overall, Samsung's ownership structure, mission statement, revenue generation, business model, competitors, and SWOT analysis all contribute to its position as a leading global player in the technology industry.

    Want to create a presentation now?

    • instantly

      Instantly Create A Deck

      Let PitchGrade do this for me

    • smile

      Hassle Free

      We will create your text and designs for you. Sit back and relax while we do the work.

    Explore More Content