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Company > Ross Stores: Business Model, SWOT Analysis, and Competitors 2023

Ross Stores: Business Model, SWOT Analysis, and Competitors 2023

Published: Feb 13, 2023

Inside This Article


    In this blog article, we will delve into the business model, SWOT analysis, and competitors of Ross Stores, a well-established retail chain. Ross Stores operates as an off-price retailer, offering a wide range of discounted merchandise to value-conscious customers. We will explore the key elements of their business model, including their unique approach to sourcing and pricing. Additionally, we will conduct a SWOT analysis to assess their strengths, weaknesses, opportunities, and threats. Finally, we will examine the competitive landscape and identify notable competitors that Ross Stores may face in the year 2023.

    What You Will Learn:

    • Who owns Ross Stores and the background of the company's ownership.
    • The mission statement of Ross Stores and how it guides the company's operations.
    • How Ross Stores makes money and the key revenue streams of the company.
    • An explanation of Ross Stores' Business Model Canvas and how it is applied to their business model.
    • The main competitors of Ross Stores and their market position.
    • A SWOT analysis of Ross Stores, highlighting the company's strengths, weaknesses, opportunities, and threats.

    Who owns Ross Stores?


    Ross Stores is a popular American off-price department store chain that offers customers a wide range of brand-name and designer apparel, accessories, footwear, and home goods at significantly discounted prices. With its attractive value proposition, many shoppers wonder who owns Ross Stores and how the company operates. In this section, we will delve into the ownership structure of Ross Stores and shed light on the key stakeholders involved.

    Ownership Structure

    Ross Stores operates as a publicly traded company on the NASDAQ Stock Market under the ticker symbol "ROST." This means that the ownership of Ross Stores is distributed among a diverse group of shareholders who hold shares of the company's stock.

    The largest shareholders of Ross Stores are institutional investors, such as mutual funds, pension funds, and other investment firms. These institutional investors often hold substantial portions of the company's outstanding shares, allowing them to exert influence on the company's operations and decision-making processes.

    In addition to institutional investors, individual investors also own shares of Ross Stores. These can include retail investors, employees, and executives of the company who receive stock options or grants as part of their compensation packages.

    Founders and Management

    Ross Stores was founded by Morris Ross and William Isackson in 1982. However, the current management team is responsible for the day-to-day operations and strategic decision-making of the company. As of [current year], the chief executive officer (CEO) of Ross Stores is Barbara Rentler.

    The management team, led by the CEO, plays a crucial role in shaping the direction and growth of Ross Stores. They are responsible for executing the company's business strategy, managing its financial performance, and ensuring the delivery of value to shareholders.


    Ross Stores is owned by a diverse group of shareholders, including institutional investors and individual investors. While the founders played a significant role in establishing the company, the current management team, led by the CEO, is responsible for driving the company's success. As Ross Stores continues to expand and offer customers exceptional value, it remains an attractive investment opportunity for shareholders seeking exposure to the retail industry.

    What is the mission statement of Ross Stores?

    Ross Stores' Mission Statement

    Ross Stores is a leading off-price retailer in the United States, offering a wide range of stylish and high-quality merchandise at affordable prices. The company's mission statement is centered around its commitment to providing customers with exceptional value and an enjoyable shopping experience.

    The primary objective of Ross Stores is to deliver the best possible prices on name-brand and designer merchandise. By leveraging its strong relationships with vendors, the company is able to offer customers significant discounts compared to traditional retail prices. This commitment to affordability is at the core of Ross Stores' mission.

    In addition to its focus on value, Ross Stores is dedicated to creating a welcoming and exciting shopping environment for its customers. The company strives to offer a treasure-hunt-like experience, where customers can discover unique and fashionable items at every visit. Ross Stores aims to provide a diverse selection of merchandise, ensuring that there is something for everyone.

    Furthermore, Ross Stores places a strong emphasis on customer satisfaction. The company believes in building long-term relationships with its customers by consistently exceeding their expectations. Ross Stores values feedback and actively seeks to improve its operations based on customer input.

    Overall, the mission statement of Ross Stores can be summarized as follows: To offer customers exceptional value and an enjoyable shopping experience by providing stylish and high-quality merchandise at affordable prices, creating a treasure-hunt-like atmosphere, and prioritizing customer satisfaction.

    How does Ross Stores make money?


    Ross Stores is a well-established discount retailer that operates over 1,500 off-price stores across the United States. Known for its "Dress for Less" slogan, the company offers a wide range of brand-name and designer merchandise at discounted prices. In this section, we will explore how Ross Stores generates revenue and maintains its profitability.

    Retail Sales

    The primary source of revenue for Ross Stores is through its retail sales. The company purchases a variety of merchandise from manufacturers and vendors at significant discounts due to overstock, canceled orders, or closeouts. These products are then sold to customers at prices considerably lower than traditional retail stores. By offering a constantly changing assortment of products, Ross Stores attracts bargain hunters and value-conscious consumers looking for quality items at affordable prices.

    Merchandise Mix

    Ross Stores focuses on offering a diverse merchandise mix across various categories, including apparel, accessories, footwear, home goods, and beauty products. By curating an assortment of well-known brands and designer labels, the company attracts customers seeking high-quality products at discounted prices. Ross Stores leverages its strong relationships with vendors and manufacturers to negotiate favorable pricing terms, ensuring a steady supply of merchandise to meet customer demand.

    Inventory Management

    One key factor that contributes to Ross Stores' profitability is its efficient inventory management system. The company carefully manages its inventory levels to minimize carrying costs and avoid excessive markdowns. Ross Stores operates on a lean inventory model, frequently replenishing merchandise and maintaining a fast inventory turnover rate. This approach allows the company to reduce the risk of holding excess inventory and capitalize on the constantly changing market trends.

    Bargain Hunting Experience

    Ross Stores creates a unique shopping experience that caters to the thrill of bargain hunting. The off-price retailer strategically locates its stores in easily accessible areas and uses a no-frills store format to keep operating costs low. By offering a treasure hunt-like atmosphere, customers are enticed to explore the store and discover hidden gems at discounted prices. This unique shopping experience, combined with the appeal of finding great deals, drives customer traffic and increases sales for Ross Stores.


    In conclusion, Ross Stores generates revenue primarily through its retail sales of discounted merchandise. By leveraging its purchasing power and efficient inventory management, the company is able to offer a wide range of brand-name and designer products at affordable prices. The unique shopping experience provided by Ross Stores further enhances its appeal to customers, leading to sustained profitability and success in the off-price retail industry.

    Ross Stores Business Model Canvas Explained


    In this section, we will delve into the business model canvas of Ross Stores to gain a better understanding of how the company operates and creates value. The business model canvas is a strategic management tool that provides a holistic view of a business's strategy, including its key resources, activities, customer segments, value propositions, revenue streams, and more.

    Key Partnerships

    Ross Stores has built strong partnerships with various stakeholders to support its business operations and growth. One of its key partnerships is with suppliers and manufacturers. By collaborating closely with suppliers, Ross Stores can negotiate favorable pricing for bulk purchases of inventory, enabling them to offer discounted prices to customers. This partnership is crucial to the company's ability to maintain a wide range of products at low prices.

    Additionally, Ross Stores has established partnerships with logistics companies and transportation providers. These partnerships ensure efficient and timely delivery of products from suppliers to their distribution centers and, ultimately, to their stores. The company's ability to manage its supply chain effectively is a key factor in its success.

    Key Activities

    Ross Stores engages in several key activities to drive its business model. One of the primary activities is sourcing and purchasing of merchandise. The company constantly seeks to identify and procure a diverse range of products at discounted prices from various suppliers. This allows Ross Stores to offer a constantly changing assortment of branded and designer merchandise to its customers.

    Another crucial activity for Ross Stores is its store operations. The company focuses on creating an enjoyable shopping experience for its customers by maintaining well-organized stores, providing excellent customer service, and ensuring a constantly refreshed inventory. By offering a treasure hunt-like experience with the "off-price" concept, Ross Stores keeps customers coming back for more.

    Key Resources

    Ross Stores relies on several key resources to support its business model. Firstly, its network of physical stores is a significant asset. With over 1,500 stores across the United States, Ross Stores has a wide reach and a strong presence in the off-price retail industry. These stores serve as the primary channel for the company to interact with its customers and generate revenue.

    Another critical resource for Ross Stores is its strong brand reputation. Over the years, the company has built a trustworthy and reputable brand known for offering quality products at discounted prices. This brand reputation attracts customers and differentiates Ross Stores from its competitors.


    Understanding Ross Stores' business model canvas provides insights into the key elements that drive the company's success. By leveraging strategic partnerships, engaging in key activities, and relying on crucial resources, Ross Stores has established itself as a leader in the off-price retail industry. As the company continues to evolve, its business model canvas will serve as a valuable framework for strategic decision-making and ensuring continued growth.

    Which companies are the competitors of Ross Stores?


    When it comes to the retail industry, competition is fierce. Ross Stores, a popular discount department store, faces competition from several other companies in the market. These competitors strive to attract the same target audience and offer similar products at competitive prices. In this section, we will explore some of the main rivals of Ross Stores.

    1. TJX Companies Inc.

    One of the primary competitors of Ross Stores is TJX Companies Inc. TJX Companies operates several well-known off-price retail chains, including T.J. Maxx, Marshalls, and HomeGoods. With over 4,500 stores globally, TJX Companies offers a wide range of discounted apparel, home furnishings, and accessories. The company's focus on offering brand-name and designer merchandise at affordable prices poses a significant challenge to Ross Stores.

    2. Burlington Stores Inc.

    Burlington Stores Inc. is another major player in the discount retail sector and a direct competitor to Ross Stores. With over 750 stores in the United States, Burlington offers a diverse assortment of brand-name clothing, home decor, and accessories for the entire family. Known for its "Treasure Hunt" shopping experience, Burlington attracts value-conscious customers who seek quality products at discounted prices.

    3. Kohl's Corporation

    While not solely an off-price retailer, Kohl's Corporation competes with Ross Stores due to its emphasis on providing customers with affordable and discounted merchandise. With over 1,100 stores across the country, Kohl's offers a wide selection of clothing, accessories, home goods, and more. By leveraging promotions and discounts, Kohl's aims to capture the attention of budget-conscious consumers, overlapping with Ross Stores' target market.

    4. Macy's Inc.

    Macy's Inc., a well-established department store chain, also competes with Ross Stores to some extent. While Macy's primarily focuses on offering a wide range of products at varying price points, it does have a section dedicated to discounted merchandise called Macy's Backstage. This section, similar to an off-price retailer, offers customers the opportunity to find discounted clothing, accessories, and home goods.

    5. Walmart Inc.

    Although Ross Stores and Walmart may have different business models, they are competitors in the retail industry due to their overlap in certain product categories. Walmart, known for its "Everyday Low Prices," attracts a broad customer base with its extensive selection of discounted apparel, home goods, electronics, and more. While Ross Stores specializes in off-price fashion and home products, Walmart's pricing strategy and vast product range make it a formidable competitor.


    As Ross Stores continues to grow and adapt to changing consumer preferences, it faces strong competition from various companies in the retail sector. TJX Companies Inc., Burlington Stores Inc., Kohl's Corporation, Macy's Inc., and Walmart Inc. are all significant rivals, each offering their own unique value propositions to attract customers seeking discounted merchandise. The competition among these companies drives innovation, pricing strategies, and ultimately benefits consumers looking for quality products at affordable prices.

    Ross Stores SWOT Analysis


    • Strong brand recognition: Ross Stores has established itself as a well-known and trusted brand in the retail industry. Its reputation for offering high-quality products at discounted prices has attracted a large customer base.

    • Wide product assortment: The company offers a wide range of products, including clothing, accessories, home goods, and beauty products. This diverse product assortment appeals to a broad customer demographic and allows Ross Stores to cater to different consumer needs.

    • Efficient supply chain: Ross Stores has a highly efficient supply chain, which enables it to quickly restock its stores with new merchandise. This fast inventory turnover ensures that customers always have access to fresh and trendy products.

    • Cost-effective business model: Ross Stores operates on a low-cost business model, allowing it to offer significant discounts to its customers. By sourcing products directly from manufacturers and buying excess inventory, the company can keep its costs low and offer competitive prices.


    • Limited online presence: Unlike many of its competitors, Ross Stores has been slow to adapt to the e-commerce trend. The company's online presence is minimal, which limits its reach to customers who prefer to shop online. This weakness puts Ross Stores at a disadvantage in the digital age.

    • Inconsistent store experience: Due to the nature of its business model, the merchandise available at Ross Stores can vary significantly from one location to another. While this unpredictability can be exciting for some customers, it can also lead to a lack of consistency in the store experience, potentially turning away certain shoppers.


    • E-commerce expansion: Ross Stores has the opportunity to expand its online presence and invest in e-commerce capabilities. By creating a user-friendly website and offering online shopping options, the company can tap into the growing number of customers who prefer to shop online.

    • International expansion: Although Ross Stores is primarily focused on the domestic market, there is an opportunity for the company to expand internationally. By entering new markets, Ross Stores can diversify its customer base and potentially increase its revenue.


    • Intense competition: The retail industry is highly competitive, with numerous players vying for customers' attention and dollars. Ross Stores faces strong competition from other discount retailers, as well as department stores and online retailers. This intense competition can pose a threat to the company's market share and profitability.

    • Economic downturns: Ross Stores is susceptible to economic downturns, as consumers tend to cut back on discretionary spending during tough times. A recession or economic slowdown could result in decreased consumer demand and lower sales for the company.

    • Changing consumer preferences: Consumer preferences and shopping behaviors are constantly evolving. If Ross Stores fails to adapt to these changes and anticipate shifts in consumer demands, it risks losing customers to competitors who better meet their evolving needs and preferences.

    Key Takeaways

    • Ross Stores is a publicly traded company, meaning it is owned by its shareholders who hold the company's stock.

    • The mission statement of Ross Stores is to offer customers great quality and value on a wide range of merchandise, while operating with a focus on integrity and respect for both customers and employees.

    • Ross Stores generates revenue primarily through the sale of discounted apparel, home fashion, and accessories, with a focus on offering name-brand and designer merchandise at lower prices.

    • The business model canvas of Ross Stores revolves around its key activities such as purchasing merchandise, managing inventory, and delivering a unique shopping experience to customers.

    • Some of the major competitors of Ross Stores include TJX Companies (owner of T.J. Maxx and Marshalls), Burlington Stores, and Kohl's.

    • In terms of SWOT analysis, Ross Stores' strengths include its strong brand reputation and efficient inventory management. However, it faces challenges such as increasing competition and the potential impact of economic downturns. Opportunities for growth lie in expanding its online presence and entering new markets, while threats include changing consumer preferences and potential supply chain disruptions.


    In conclusion, Ross Stores is a successful retail company that has gained popularity for its discounted and off-price products. The ownership of Ross Stores is held by various shareholders, including institutional investors and individuals. The company's mission statement revolves around providing customers with high-quality merchandise at affordable prices.

    Ross Stores generates revenue through its business model, which includes purchasing excess inventory from manufacturers and offering it to customers at discounted prices. By focusing on off-price buying and efficient inventory management, Ross Stores is able to attract bargain-conscious shoppers and maintain a competitive edge in the retail industry.

    When analyzing Ross Stores' business model using the Business Model Canvas, we can see the key elements that contribute to its success. These include key activities such as purchasing, merchandising, and store operations, as well as key resources like strong supplier relationships and a well-established distribution network.

    As for its competitors, Ross Stores faces competition from other off-price retailers such as TJX Companies (owner of Marshalls and T.J.Maxx) and Burlington Stores. These companies share a similar business model and target similar customer segments, creating a competitive landscape in the off-price retail industry.

    In conducting a SWOT analysis of Ross Stores, we can identify its strengths such as strong brand recognition and efficient supply chain, as well as weaknesses such as limited online presence. Opportunities for the company include expanding its store footprint and increasing its digital capabilities, while threats include economic downturns and increased competition in the retail sector.

    Overall, Ross Stores has established itself as a leading off-price retailer, leveraging its business model, strong supplier relationships, and customer-focused mission statement. While it faces competition in the market, the company continues to thrive due to its ability to offer quality products at affordable prices.

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