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Company > PVH Corp.: Business Model, SWOT Analysis, and Competitors 2023

PVH Corp.: Business Model, SWOT Analysis, and Competitors 2023

Published: Feb 08, 2023

Inside This Article


    In this blog article, we will delve into PVH Corp., a global apparel company renowned for its iconic brands such as Calvin Klein and Tommy Hilfiger. To gain a comprehensive understanding of PVH's operations and growth prospects, we will explore its business model, examining how it leverages its extensive distribution network and brand recognition. Additionally, we will conduct a SWOT analysis to identify PVH's strengths, weaknesses, opportunities, and threats. Finally, we will analyze its key competitors and assess the company's position in the market as we look ahead to 2023.

    What You Will Learn:

    • Who owns PVH Corp.: Discover the major shareholders and key individuals behind PVH Corp., a leading global apparel company.
    • The mission statement of PVH Corp.: Understand the core values and goals that drive PVH Corp.'s operations and decision-making.
    • How PVH Corp. makes money: Explore the various revenue streams and business strategies employed by PVH Corp. to generate profits and sustain growth.
    • PVH Corp. Business Model Canvas Explained: Gain insights into the key components of PVH Corp.'s business model and how they work together to create value and drive success.
    • Competitors of PVH Corp.: Identify the main competitors in the apparel industry that pose a challenge to PVH Corp.'s market position and share of the industry.
    • PVH Corp. SWOT Analysis: Analyze the strengths, weaknesses, opportunities, and threats that impact PVH Corp.'s business performance and future prospects.

    Who owns PVH Corp.?

    Major Shareholders

    PVH Corp., a leading global apparel company, is publicly traded on the New York Stock Exchange under the ticker symbol PVH. As a publicly traded company, PVH Corp. has a diverse ownership structure with shares held by various institutional investors, mutual funds, and individual shareholders.

    One of the largest shareholders of PVH Corp. is BlackRock, Inc., an American global investment management corporation. BlackRock owns a significant stake in PVH Corp., demonstrating its confidence in the company's growth potential and long-term prospects. Other major institutional shareholders include The Vanguard Group, State Street Corporation, and Fidelity Investments.

    Key Executives

    While PVH Corp. has a wide array of shareholders, the key executives within the company also hold a substantial stake in the company. The leadership team, including the CEO, CFO, and other top executives, often own a significant portion of PVH Corp.'s shares. This alignment of interests between the executives and shareholders ensures that the leadership team is motivated to drive the company's success and create value for all shareholders.

    One notable executive with a significant ownership stake in PVH Corp. is Manny Chirico, the Chairman and CEO. Chirico has been with the company for over 25 years and has played a vital role in its growth and transformation. His ownership stake underscores his commitment to the company's long-term success and provides further assurance to shareholders.

    Insider Ownership

    Insider ownership is another aspect to consider when discussing who owns PVH Corp. Insiders refer to individuals who have access to non-public information about the company, such as directors, officers, and employees. These insiders often have a vested interest in the company's performance and its stock price.

    Publicly available information shows that insiders hold a notable ownership stake in PVH Corp. This demonstrates their confidence in the company and aligns their interests with those of other shareholders. Insider ownership can be seen as a positive signal, as it indicates that those with intimate knowledge of PVH Corp.'s operations and prospects have a personal stake in its success.


    PVH Corp. has a diverse ownership structure, with shares held by institutional investors, key executives, and insiders. Major shareholders like BlackRock, Inc. and The Vanguard Group demonstrate their confidence in the company's future. Additionally, the significant ownership stakes held by the key executives and insiders further align their interests with those of all shareholders. This collective ownership structure reflects the shared belief in PVH Corp.'s potential for growth and success in the global apparel industry.

    What is the mission statement of PVH Corp.?

    The Mission Statement of PVH Corp.

    PVH Corp., one of the world's largest apparel companies, has a clear and concise mission statement that guides its operations and strategic decisions. The mission statement of PVH Corp. is:

    "To grow profitably by delivering an unrivaled portfolio of brands, exceptional products, and enduring experiences, anchored in our commitment to sustainability."

    This mission statement reflects PVH Corp.'s commitment to achieving sustainable growth while maintaining a strong focus on brand portfolio, product quality, and customer experience. Let's analyze the key components of PVH Corp.'s mission statement in more detail:

    Growing Profitably:

    PVH Corp. aims to achieve sustainable growth by effectively managing its resources and ensuring a profitable business model. This objective reflects the company's commitment to creating value for its shareholders, employees, and other stakeholders.

    Unrivaled Portfolio of Brands:

    PVH Corp. is renowned for its diverse portfolio of iconic lifestyle and apparel brands, including Calvin Klein, Tommy Hilfiger, Van Heusen, and others. Through this mission statement, the company emphasizes its focus on continuously expanding and enhancing its brand portfolio to cater to a wide range of customer preferences and market segments.

    Exceptional Products:

    PVH Corp. is dedicated to delivering high-quality, innovative products that resonate with its customers. By emphasizing "exceptional products" in its mission statement, the company underscores its commitment to continuous improvement, creative design, and excellence at every stage of the product development process.

    Enduring Experiences:

    PVH Corp. recognizes the importance of creating memorable experiences for its customers. This includes not only offering exceptional products but also providing outstanding customer service, engaging marketing campaigns, and immersive retail experiences. By aiming to deliver enduring experiences, PVH Corp. seeks to build long-lasting relationships with its customers, fostering loyalty and brand advocacy.

    Anchored in Commitment to Sustainability:

    Sustainability is a core value for PVH Corp. The mission statement highlights the company's dedication to conducting business in an environmentally responsible and ethical manner. By prioritizing sustainability, PVH Corp. aims to minimize its ecological footprint, promote fair labor practices, and contribute positively to the communities in which it operates.

    In conclusion, PVH Corp.'s mission statement encapsulates the company's focus on profitable growth, an unrivaled brand portfolio, exceptional products, enduring experiences, and a commitment to sustainability. By adhering to this mission, PVH Corp. strives to maintain its position as a leader in the global apparel industry while upholding its values and responsibilities.

    How does PVH Corp. make money?

    Retail Sales

    One of the primary ways PVH Corp. generates revenue is through retail sales. PVH Corp. owns a portfolio of iconic brands, including Calvin Klein, Tommy Hilfiger, Van Heusen, and Speedo, among others. These brands have a strong presence in the global fashion market and cater to different segments of consumers.

    PVH Corp. operates numerous brick-and-mortar stores, where customers can purchase products directly. These stores are strategically located in high-traffic areas and popular shopping destinations, ensuring maximum visibility and accessibility to potential customers. Additionally, PVH Corp. also operates e-commerce platforms for each of its brands, allowing customers to make purchases online from anywhere in the world.

    Wholesale and Licensing

    In addition to retail sales, PVH Corp. generates a substantial portion of its revenue through wholesale and licensing arrangements. PVH Corp. has established partnerships with various retailers and distributors worldwide, allowing them to sell PVH Corp. brands in their stores. This wholesale model enables PVH Corp. to reach a wider customer base and expand its market presence.

    Furthermore, PVH Corp. licenses its brands to third-party manufacturers and retailers. Through licensing agreements, these partners gain the rights to produce and sell products bearing PVH Corp.'s brand names. This approach allows PVH Corp. to leverage the expertise and resources of these partners while earning licensing fees and royalties.

    Supply Chain and Manufacturing

    PVH Corp. also generates revenue through its supply chain and manufacturing operations. The company manages a global network of suppliers and manufacturers, responsible for producing the clothing, accessories, and other products sold under PVH Corp. brands. By efficiently managing its supply chain, PVH Corp. can optimize production costs and secure high-quality products for its retail and wholesale operations.

    Additionally, PVH Corp. offers manufacturing services to other fashion brands and retailers. Leveraging its expertise and infrastructure, PVH Corp. provides end-to-end solutions, including design, sourcing, production, and distribution, to these clients. This business segment allows PVH Corp. to diversify its revenue streams and capitalize on its industry knowledge and capabilities.

    Licensing of Celebrity and Designer Collaborations

    PVH Corp. also capitalizes on the popularity and influence of celebrities and renowned designers by entering into licensing agreements for exclusive collaborations. These collaborations involve partnering with celebrities or designers to create limited-edition collections under PVH Corp. brands. The unique and desirable nature of these collaborations often drives significant consumer demand, resulting in increased revenue for PVH Corp.

    These collaborations not only generate direct sales but also enhance brand perception, attract new customers, and create buzz within the fashion industry. By constantly exploring innovative partnerships, PVH Corp. ensures its brands remain relevant and appealing to consumers, ultimately driving revenue growth.

    PVH Corp. Business Model Canvas Explained

    What is the Business Model Canvas?

    The Business Model Canvas is a strategic management tool that provides a visual representation of a company's business model. It helps in understanding, analyzing, and designing business models by breaking them down into nine key building blocks. These building blocks include customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure.

    PVH Corp. Business Model Canvas Overview

    PVH Corp. is a global apparel company that owns and operates a diverse portfolio of iconic fashion brands such as Calvin Klein, Tommy Hilfiger, Van Heusen, and IZOD. Let's explore how PVH Corp. utilizes the Business Model Canvas to drive its business strategy.

    Customer Segments

    PVH Corp. targets a wide range of customer segments across various demographics and geographies. Its brands cater to both men and women, offering products for different age groups, lifestyles, and preferences. By understanding and segmenting its target customers, PVH Corp. can tailor its marketing efforts and product offerings to meet specific needs and preferences.

    Value Propositions

    PVH Corp. delivers value to its customers through its strong brand portfolio, which represents quality, style, and innovation. The company focuses on delivering exceptional fashion and lifestyle products that resonate with its customers. PVH Corp. constantly invests in design, research, and development to ensure its brands stay ahead of trends and provide unique value propositions to its customers.


    PVH Corp. utilizes a multichannel approach to reach its customers. It operates through a combination of physical retail stores, e-commerce platforms, and wholesale distribution channels. This diversified channel strategy allows PVH Corp. to reach customers through different touchpoints and provide a seamless shopping experience across various platforms.

    Customer Relationships

    PVH Corp. values strong customer relationships and strives to engage with its customers at every stage of the purchasing journey. It leverages customer data and analytics to understand their preferences and behaviors, enabling personalized marketing campaigns and experiences. PVH Corp. aims to build long-term relationships with its customers by providing excellent customer service and maintaining brand loyalty.

    Revenue Streams

    PVH Corp. generates revenue through the sale of its fashion and lifestyle products across its brands. It earns revenue from various sources, including retail sales, e-commerce transactions, and wholesale partnerships. By diversifying its revenue streams, PVH Corp. reduces its dependency on a single channel and mitigates risks associated with market fluctuations.

    Key Resources

    PVH Corp.'s key resources include its strong brand portfolio, talented design teams, supply chain infrastructure, retail stores, e-commerce platforms, and distribution networks. These resources are vital for the company to create and deliver high-quality products, maintain brand consistency, and effectively distribute its offerings to customers worldwide.

    Key Activities

    PVH Corp.'s key activities involve designing, manufacturing, marketing, and distributing its products across its brands. The company invests in research and development to stay ahead of fashion trends, collaborates with designers and celebrities for brand endorsements and partnerships, and continuously improves its supply chain and distribution processes to ensure efficient operations.

    Key Partnerships

    PVH Corp. forms strategic partnerships with various stakeholders to enhance its business model. It collaborates with suppliers and manufacturers to ensure the quality and availability of its products. Additionally, the company partners with retailers to expand its distribution network and increase its market reach. PVH Corp. also engages in licensing agreements to extend its brand presence into new product categories.

    Cost Structure

    PVH Corp. incurs costs related to design, manufacturing, marketing, distribution, and retail operations. These costs include raw materials, production facilities, employee salaries, marketing expenses, rental and maintenance costs for retail stores, and logistics expenses. By optimizing its cost structure and achieving economies of scale, PVH Corp. aims to maintain profitability while delivering value to its customers.

    Overall, PVH Corp. leverages the Business Model Canvas to analyze its business strategy, identify areas for improvement, and align its operations to achieve sustainable growth in the highly competitive fashion industry.

    Which companies are the competitors of PVH Corp.?

    1. Ralph Lauren Corporation

    Ralph Lauren Corporation is one of the major competitors of PVH Corp. in the fashion industry. Both companies are renowned for their luxury and lifestyle brands. Ralph Lauren Corporation offers a broad range of products, including apparel, accessories, home furnishings, and fragrances. The company operates under various brands such as Polo Ralph Lauren, Lauren Ralph Lauren, and Club Monaco. Like PVH Corp., Ralph Lauren Corporation has a strong global presence and is known for its high-quality products and iconic designs. The competition between PVH Corp. and Ralph Lauren Corporation is fueled by their similar target markets and their continuous efforts to stay at the forefront of fashion trends.

    2. Tapestry Inc.

    Tapestry Inc. is another prominent competitor of PVH Corp. that operates in the fashion and luxury goods market. Tapestry Inc. is well-known for its portfolio of brands, which includes Coach, Kate Spade New York, and Stuart Weitzman. The company offers a wide range of products, including handbags, accessories, footwear, and apparel. Tapestry Inc. competes directly with PVH Corp. through its Calvin Klein brand, as it targets similar consumer segments and emphasizes contemporary fashion and lifestyle. The rivalry between PVH Corp. and Tapestry Inc. stems from their shared focus on delivering innovative and stylish products to the modern consumer.

    3. Hanesbrands Inc.

    Hanesbrands Inc. is a formidable competitor of PVH Corp. in the apparel industry, particularly in the underwear and basic clothing segments. Hanesbrands Inc. is recognized for its iconic brands like Hanes, Champion, Maidenform, and Playtex, which enjoy significant market share and consumer loyalty. While PVH Corp. operates in a broader range of fashion categories, its Calvin Klein brand directly competes with Hanesbrands Inc.'s offerings. The competition between PVH Corp. and Hanesbrands Inc. revolves around their ability to cater to consumer preferences for comfortable and high-quality basics, as well as their efforts to adapt to evolving fashion trends.

    4. Gap Inc.

    Gap Inc. is a renowned competitor of PVH Corp. in the fashion retail industry, offering a diverse range of clothing and accessories under various brands such as Gap, Banana Republic, Old Navy, and Athleta. Gap Inc. competes with PVH Corp. through its brands that target similar consumer segments, including Calvin Klein, Tommy Hilfiger, and IZOD. Both companies strive to stay relevant in the fast-paced fashion industry by providing trendy and affordable products. The competition between PVH Corp. and Gap Inc. is fueled by their shared focus on delivering accessible fashion to a wide range of consumers, while continuously adapting to changing market dynamics.

    These are just a few examples of the competitors of PVH Corp. in the fashion industry. The company operates in a highly competitive market, and its success relies on its ability to differentiate itself through its brand portfolio, product quality, innovation, and marketing strategies.

    PVH Corp. SWOT Analysis


    1. Strong Brand Portfolio: PVH Corp. owns a diverse range of renowned brands including Calvin Klein, Tommy Hilfiger, Van Heusen, and IZOD. This extensive brand portfolio enables the company to cater to a wide range of consumer preferences and target different market segments effectively.

    2. Global Presence: PVH Corp. operates in over 40 countries worldwide, allowing them to tap into various international markets. This global presence provides the company with access to a larger customer base and mitigates risks associated with regional economic fluctuations.

    3. Robust Supply Chain: PVH Corp. has established a well-structured and efficient supply chain network. This allows the company to manage inventory effectively, reduce lead times, and ensure timely delivery of products to customers. The strong supply chain also contributes to cost efficiency and enhances customer satisfaction.

    4. Innovation and Design Capabilities: PVH Corp. emphasizes innovation and design across its brands, enabling them to stay ahead of fashion trends and meet evolving consumer preferences. This focus on creativity and product development helps the company maintain a competitive edge in the fashion industry.


    1. Dependence on Wholesale Channels: PVH Corp. heavily relies on wholesale channels for distribution, which can be a weakness in an increasingly digital and direct-to-consumer market. Overdependence on traditional wholesale partners limits the company's control over pricing, brand image, and customer experience.

    2. Exposure to Currency Fluctuations: Given its global presence, PVH Corp. is exposed to currency exchange rate fluctuations. Changes in exchange rates can impact the company's revenues and profitability, particularly when operating in countries with volatile currencies.

    3. Sustainability Concerns: While PVH Corp. has made efforts to improve its sustainability practices, the fashion industry as a whole faces scrutiny regarding its environmental impact. Failure to address sustainability concerns could lead to reputational damage and loss of environmentally-conscious consumers.


    1. E-commerce Growth: The rapid expansion of e-commerce presents significant opportunities for PVH Corp. By investing in its online platforms and digital marketing strategies, the company can tap into the growing online consumer base and increase direct-to-consumer sales.

    2. Emerging Markets: PVH Corp. can explore untapped markets in emerging economies, such as China and India, where rising disposable incomes and changing consumer preferences offer substantial growth potential. Penetrating these markets through strategic partnerships or acquisitions can expand the company's global footprint.

    3. Expansion into New Product Categories: PVH Corp. can leverage its strong brand portfolio to diversify into new product categories beyond apparel, such as accessories, footwear, or home goods. This expansion can help the company capture additional market share and increase revenue streams.


    1. Intense Competition: The fashion industry is highly competitive, with numerous established brands and emerging players vying for market share. PVH Corp. faces competition from both domestic and international competitors, which can potentially impact its brand positioning and market share.

    2. Economic Instability: PVH Corp.'s financial performance is sensitive to macroeconomic conditions. Economic downturns, recessions, or political instability in key markets can lead to a decline in consumer spending on discretionary items, adversely affecting the company's sales and profitability.

    3. Counterfeit Products: The presence of counterfeit products in the fashion industry poses a threat to PVH Corp.'s brands. Counterfeit goods not only dilute brand value but also impact customer trust and revenue. The company needs to actively combat counterfeiting through effective brand protection strategies.

    Key Takeaways

    • PVH Corp. is owned by its shareholders, who hold ownership stakes in the company.
    • The mission statement of PVH Corp. is to drive fashion forward for good by creating iconic, timeless pieces that empower individuals and champion sustainability.
    • PVH Corp. makes money through various revenue streams, primarily by selling apparel, accessories, and footwear under its well-known brands like Calvin Klein and Tommy Hilfiger.
    • PVH Corp.'s business model canvas is based on key activities such as design, sourcing, marketing, and distribution, which enable the company to deliver high-quality products to consumers worldwide.
    • Competitors of PVH Corp. include major fashion and apparel companies like Ralph Lauren, Gap Inc., and Hanesbrands, which also operate in the global retail industry.
    • In a SWOT analysis, PVH Corp.'s strengths include its strong brand portfolio and global presence, while its weaknesses may lie in potential supply chain vulnerabilities. Opportunities for the company include expanding into emerging markets, while threats could arise from intense competition and economic downturns.


    In conclusion, PVH Corp. is a multinational clothing company with a diverse portfolio of brands. The company is owned by its shareholders, which include both institutional and individual investors. PVH Corp.'s mission statement is centered around delivering innovative and fashionable products, while also upholding social and environmental responsibility.

    PVH Corp. generates revenue through various channels, including wholesale, retail, and e-commerce. The company's strong business model combines licensing and direct ownership of brands, which allows for a balanced approach to market expansion and risk management.

    Competitors of PVH Corp. include other global players in the apparel industry, such as Ralph Lauren, Gap Inc., and VF Corporation. These companies pose a challenge to PVH Corp.'s market share, but the company's strong brand recognition and strategic partnerships give it a competitive edge.

    A SWOT analysis of PVH Corp. reveals its strengths in brand management and global presence, as well as opportunities for growth in emerging markets and online retail. However, the company also faces weaknesses in terms of dependence on wholesale channels and potential threats from economic fluctuations and changing consumer preferences.

    Overall, PVH Corp. has established itself as a major player in the fashion industry, driven by its commitment to innovation, responsible practices, and strategic business model. With a strong brand portfolio and a global reach, the company is well-positioned for continued success in the ever-evolving marketplace.

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